MICHIGAN PUBLIC HEALTH TRAINING CENTER

LOGO STYLE GUIDE

JULIANA MI SI 520

CONCEPT
DESIGN PROCESS
In designing my logo, I first reviewed the brief and assessed the clients needs. The client requested bright, vivid colors and an easy-to-read typeface. She also wanted to incorporate the outline of the state of Michigan into the design. I then gathered the logos from similar organizations, including Boulder County Public Health, the Marion County Public Hearth Department, and the Boston Public Health Commission. I noticed that many of the logos incorporated the cross symbol, as well as dynamic shapes and outlines. I decided to take an abstract approach, and used a dynamic brush on the outline of the state of Michigan as the symbol. I also wanted the logo to be simple and futuristic, and did not want to complicate it with unnecessary brush strokes.

COLOR PALETTE

I chose to use a color palette similar to the ones used in Boulder County Public Healths and the Marion County Public Health Departments logos. I felt that the client was drawn towards the colors and vividness of these logos, and that these colors can help convey a feeling of hope and energy.

TYPOGRAPHY

I chose to use the font Avenir Next because it is a clean, simple, and easy-to-read font, but at the same time, it has a certain uniqueness. I originally considered using Helvetica, as it is a very standard font seen across many different organizations and companies, but ultimately, I decided to find a font that has similar characteristics to Helvetica (clean, easy to read, etc), but still stood out.

DESIGN

MICHIGAN PUBLIC HEALTH TRAINING CENTER

CMYK 0, 96, 15, 0 RGB 236, 23, 123

CMYK 30, 0, 94, 0 RGB 186, 214, 87

CMYK 46. 68. 93. 58 RGB 80, 49, 22

3 1

TYPEFACE: AVENIR NEXT

AVENIR DEMI BOLD*

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR (DEMI BOLD) ITALIC**

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

AVENIR BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

*AVENIR REGULAR WAS NOT USED IN THE LOGO DESIGN INSTEAD, AVENIR DEMI BOLD WAS USED AS THE REGULAR FONT **AVENIR (DEMI BOLD) ITALIC WAS ALSO NOT USED IN THE LOGO DESIGN

SCALABILITY

MICHIGAN PUBLIC HEALTH TRAINING CENTER

5.0

MICHIGAN PUBLIC HEALTH TRAINING CENTER

3.0

MICHIGAN PUBLIC HEALTH TRAINING CENTER

1.0

0.5

FREE SPACE GUIDE

1/6 X X

MICHIGAN PUBLIC HEALTH TRAINING CENTER

COLOR CONVERSIONS
MICHIGAN PUBLIC HEALTH TRAINING CENTER MICHIGAN PUBLIC HEALTH TRAINING CENTER

MICHIGAN PUBLIC HEALTH TRAINING CENTER

MICHIGAN PUBLIC HEALTH TRAINING CENTER

MICHIGAN PUBLIC HEALTH TRAINING CENTER

MICHIGAN PUBLIC HEALTH TRAINING CENTER

T-SHIRT DESIGN

MICHIGAN PUBLIC HEALTH TRAINING CENTER