SPONSORSHIP OPPORTUNITIES L.Y.C.

BIG GAY OUT 2014

EVENT DETAILS
Event name: Event date: Event location: Timing of event: LYC Big Gay Out 2014 Sunday 9th February 2014 Coyle Park, Pt Chevalier, Auckland 12.00pm till 7.00pm

Event license owner: New Zealand AIDS Foundation

WHAT IS THE LYC BIG GAY OUT?

LYC Big Gay Out is New Zealands largest celebration of diverse communities. Everyone is welcome to come along and enjoy the entertainment and activities at this fun, family-friendly event. 2014 represents the 15th year of the LYC Big Gay Out and is the highlight event of the GLBT calendar. The event is completely free of charge for those attending and is funded by revenue generated from sponsorship and selling market stalls at the event. LYC Big Gay Out is owned by The New Zealands AIDS Foundation and provides a platform for their social engagement brand Love Your Condom (LYC) to engage with a key market.

WHAT HAPPENS AT THE LYC BIG GAY OUT?

The LYC Big Gay Out takes on a festival style format where people bring a picnic, find a spot and enjoy a fun filled day of entertainment. Specific areas include: Durex Main Stage - with 25 plus varied acts on stage from headline act Goodshirt to Drag performers LYC Market Place with over 100 market stalls offering a range of information, retail stalls and loads of food trucks Caluzzi & Urge Bar Beer Garden - Where you can purchase alcohol and chill out Caluzzi & Urge Bar Dance Tent Where you can purchase alcohol and dance away to so local and international DJs Wedding Zone located within the markets area weve created the LYC Wedding Zone show casing goods and services from the wedding sector Sponsor activations on site VIP Tent with complimentary food and welcome drink additional beverages can be purchased

WHO ATTENDS THIS EVENT?

The following results were collected from an external survey company contracted by New Zealand AIDS Foundation at the 2013 LYC Big Gay Out.

SPONSORSHIP OPPORTUNITIES
We have a range of sponsorship opportunities available at the LYC Big Gay Out 2014.

1 x GOLD SPONSOR (No longer available)

45+ 24% 16-29 50% 30-44 26% OTHER 12% PACIFIC ASIAN 8% ISLAND 2% MAORI 11%

4 x PLATINUM SPONSOR

- Investment: $4,500 + GST

AGE BREAKDOWN OF ATTENDEES

Activation on site space in premium location in centre of park next to Info station Ability to roam Onsite feature activation included in the schedules Logo placement on all print collateral/advertising (street posters, ad shels, venue posters, magazine ads) Feature Tier 2 logo on main entrance signage Logo placement on www.biggayout.co.nz with link to your site Social posts on Love Your Condom Facebook page with @mentions to your Facebook page Emcee key messages x 6 throughout the day 10 x tickets to the VIP tent

ETHNICITY OF THOSE WHO ATTEND THE LYC BIG GAY OUT

NZ EUROPEAN/ PAKEHA 67% BENEFIFIARY RETIRED 4% 3%

6 x SILVER PACKAGE

- Investment: $3,000 + GST

Activation on site 6M x 6M space in premium location Ability to roam on location On site feature activation included in printed schedules Feature Tier 3 logo on main entrance signage Logo on all print collateral/advertising (street posters, ad shel, venue posters, express ad) Logo placement on www.biggayout.co.nz with link to your site 6 x Tickets to the VIP tent

6 x BRONZE PACKAGE WORKFORCE STATUS OF ATTENDEES

STUDENT 22% EMPLOYED 66% Activation on site 6M x 6M space Ability to roam at event Logo on main entrance signage 4 x Tickets to the VIP tent

- Investment $1,500 + GST

UNEMPLOYED 5%

HOW IS THE EVENT PROMOTED? The LYC Big Gay Out is advertised through the following media channels: Street Posters Ad Shels Venue posters Print ad in Express Magazine, Pride Festival Guide Editorial both pre and post event Digital: o www.loveyourcondom.co.nz o Event listings Social: o Facebook Love Your Condom posts and event page commencing November 2013

CONTACT DETAILS FOR SPONSORSHIP

Amani Peleti Event Producer LYC Big Gay Out Email: amani@handlethejandal.co.nz Mob: 021 921 813