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Michael Laurie CV August 2009

DOB: 06.11.1978

74 Adys Road,
East Dulwich,
SE15 4DZ

mikelaurie@gmail.com

Profile Career Continued

I am a consultant providing services in User Flash Games Designer & Developer, Coral Eurobet
Experience and Design Strategy. I help organisations July 2003 - April 2004
and businesses to provide innovate and useful
interactive products. Flash Games Designer & Developer, RANCON
June 2002 - July 2003
I carry out contextual research and ideation using tools
such as personas an archetypes, interactive Interface Designer & Developer, BDMEDIA
wireframes and prototypes, content strategies and January 2001 - September 2001
taxonomies.
Interface Designer & Developer (Internship)
I have a clear understanding of what people are doing Artificial Environments
on the web right now, how technology is helping them September 2000 - January 2001
to do it better and how brands can utilise technology to
innovate and succeed. Flash Developer (Internship), OVEN Digital
June 2000 - September 2000
Career
Education
Senior Digital Planner, JPMH
August 2007 - Current Huddersfield University
1998 - 2002
Working on BlackBerry and Nestle Purina accounts I BA(hons) Interactive Media 2.1
have been responsible for Information Architecture,
usability, research and strategic input. Oldham Sixth Form College
1995 - 1997
Highlights: designed Information Architecture for • 2 A-Levels Grade C in Philosophy and English
Slendertone's eCommerce system that helped Literature
increase basket size by 40%. Wrote a blog post about • 1 AS-Level Grade C Psychology
viral marketing patterns which was read over 20k times
within one month. Helped write content for a web Rishworth School, Halifax
training program for Nestle Purina and was an integral • 10 GCSE's grades B-C
part of a number of successful pitch wins. Designed a
brand asset approval system for BlackBerry.
References
Technical Director, Mirola
April 2004 - June 2007 As this CV is available online, contact details for
references have been removed. Please contact
Mirola was a digital agency founded by myself. We mikelaurie@gmail.com for these.
won project work for Cancer Research, BSkyB and a
number of small start-ups and SMEs. The agency grew
from a small freelance operation to a 6-person agency
in Soho within 3 years.

Highlights: I was responsible for the user experience,


technical architecture, Information Architecture and
project management for Cancer Research's
Sendandgive.org. This site has raised over £1m for
Cancer Research UK. I also produced a high-fidelity
prototype of the current Sky+ video-on-demand
service on a very tight timeframe.