packaging

Subarna Sengupta Graphic Design 6th SemesterGuide:Tridha Gajjar

khadis transparent spa soap

Packaging of Khadis range of transparemt spa soap (available in four avours) was not communicating the true story of the products uniqueness being handmade with natural rejuvenating extracts of Aloe vera, Sandalwood, Rose and Orange. Some of the issues were that although the packaging had done justice to soaps transparency it did not have a freshness seal reducing its shelf life. With no hierarchy of text on the lable and damamge along the sides of the soap due to human and environmental factors, the soap needed a fresh perspective in terms of packaging design.
REDESIGN OBJECTIVES
To create a cohesive packaging design system that reduces and eases labour involved at the time of assembling (KHADI being a small scale industry. To increase shelf life by creating a sturdy packaging system that also reduces damage. Dene a more consistent image and infusing modern elements that will help position it for high end retail channels and export. Create a packaging system to help promote the products freshness and quality.

The packaging can be be displayed sideways in which case it contains information of the soap.

Side view, soap in a stack.

The entire packaging can be dissembled easily.

Front view

Back view

The original packaging.

rose

aloe vera

sandalwood

orange

sandalwood

aloe vera

orange

rose

3
Colour Board 1. The soap goes inside to lock the structure. 3. The locking system. 2. The two side aps go together and the other ap overlaps the two from the side. 4. Explorations

Approved by

a product of KHADI INDIA

Approved by Mfg. by:

rose soap

orange soap

SANATAN GRAMODYOG SANGH

LAPKAMAN-380060, DIST. AHMEDABAD. (GUJARAT) Weight:100 gms. (when packed) Mfg. Lic. No. :GC/832

Rose Soap
Handmade transparent Spa Soap with natural rose extracts and glycerine. 100% free from animal fats

aloe vera soap

Mfg. by:

LAPKAMAN-380060, DIST. AHMEDABAD. (GUJARAT) Weight:100 gms. (when packed) Mfg. Lic. No. :GC/832

SANATAN GRAMODYOG SANGH

Orange Soap
Handmade transparent Spa Soap with natural orange extracts and glycerine. 100% free from animal fats

Mfg. by:

sandalwood soap

GUJARAT KHADI GRADYOG BOARD

GUJARAT KHADI GRADYOG BOARD

a product of KHADI INDIA

Approved by

GUJARAT KHADI GRADYOG BOARD

a product of KHADI INDIA

Approved by Mfg. by:

a product of KHADI INDIA

LAPKAMAN-380060, DIST. AHMEDABAD. (GUJARAT) Weight:100 gms. (when packed) Mfg. Lic. No. :GC/832

SANATAN GRAMODYOG SANGH

Aloe Vera Soap

Handmade transparent Spa Soap with natural aloe vera extracts and glycerine. 100% free from animal fats

GUJARAT KHADI GRADYOG BOARD

SANATAN GRAMODYOG SANGH

LAPKAMAN-380060, DIST. AHMEDABAD. (GUJARAT) Weight:100 gms. (when packed) Mfg. Lic. No. :GC/832

Sandalwood Soap
Handmade transparent Spa Soap with natural sandalwood extracts and glycerine. 100% free from animal fats

M.R.P. :Rs 32.00 (Incl. of all Taxes) Packing Month: Batch No.:

M.R.P. :Rs 32.00 (Incl. of all Taxes) Packing Month: Batch No.:

M.R.P. :Rs 32.00 (Incl. of all Taxes) Packing Month: Batch No.:

M.R.P. :Rs 32.00 (Incl. of all Taxes) Packing Month: Batch No.:

sandalwood soap

orange soap

rose soap
Mfg. by: SANATAN GRAMODYOG SANGH LAPKAMAN-380060,DIST. AHMEDABAD. (GUJARAT) Weight:100 gms. (when packed) Mfg. Lic. No. :GC/832 M.R.P. :Rs 30.00 Incl. of all Taxes) Packing Month: Batch No.:

aloe vera soap

The actual artworks done on illustrator and photoshop.

Mfg. by: SANATAN GRAMODYOG SANGH LAPKAMAN-380060,DIST. AHMEDABAD. (GUJARAT) Weight:100 gms. (when packed) Mfg. Lic. No. :GC/832 M.R.P. :Rs 30.00 Incl. of all Taxes) Packing Month: Batch No.:
approved by GUJARAT KHADI GRADYOG BOARD

a product of KHADI INDIA

a product of KHADI INDIA

ROSE SOAP
Handmade transparent Spa cerine. 100% free from animal fats

ROSE SOAP
Handmade transparent Spa Soap with natural rose extracts and glycerine.
approved by GUJARAT KHADI GRADYOG BOARD

Mfg. by: SANATAN GRAMOD YOG SANGH LAPKAMAN-380060,DIST . AHMEDABAD. (GUJARAT) Weight:100 gms . (when packed) Mfg. Lic. No. :GC/832 M.R.P . :Rs 30.00 Incl. of all T axes) Packing Month: Batc h No.:

a product of KHADI INDIA

ROSE SOAP
Handmade transparent Spa Soap with natural rose extracts and glycerine.
100% free from animalats f

Mfg. by: SANATAN GRAMODYOG SANGH LAPKAMAN-380060,DIST. AHMEDABAD. (GUJARAT) Weight:100 gms. (when packed) Mfg. Lic. No. :GC/832 M.R.P. :Rs 30.00 Incl. of all Taxes) Packing Month: Batch No.:
100% free from animal fats
approved by GUJARAT KHADI GRADYOG BOARD

a product of KHADI INDIA

ROSE SOAP

ROSE SOAP

ROSE SOAP

ROSE SOAP
Handmade transparent Spa Soap with natural rose extracts and glycerine.

ROSE SOAP

100% free from animal fats

ROSE SOAP

ROSE SOAP

ROSE SOAP

approved by GUJARAT KHADI GRADYOG BOARD

Surface graphics exploration