Persuasive Writing

Word count:719

When Persuasion Turns To Frustration

We all enjoy a bit of television every now and again. Maybe to wind down after a articualrly long day at school or wor!" or #aybe as a assti#e to laugh and cringe at the atrocious singers with the fa#ily. $ut during this ti#e that we are in front of our television we are e% osed to wave after wave of co# aines trying to attract" entice and te# t is us to buying their roduct or using their service within a thrity second ti#e slot on televison which they have aid obsene a#ounts of #oney for. The ersistant ro#otion isnt just li#ited to televison. &dvertising is absolutly everywhere' on the internet" in the news a er" on the radio and even on the street. (urely this consistant barage of ro#otion is too #uch. )"for one" thin! so. *s ecially on television. For every half an hour of television you watch" eight to ten #inutes of that are co# anies trying to get you to s end your cash on their roduct. For #e the length of the advert brea!s aren+t the #ain roble#" even though they are a roble#" its the lace#ent of the# during the television show. )nstead of having a brea! in the #iddle of the rogra##e aswell as before and after" i feel having the brea!s just before and after would be #ore bareable as the show you+re watching is uniteru ted which is far #ore convenient. The a#ount of ti#e i have changed television channels to avoid adverts and forgotten to turn bac! or turned bac! too late and #issed a !ey scene are countless. ) !now these roble#s aren+t co# leteley the advertis#ent+s faults" #y attention s an and #e#ory are so#ewhat to bla#e but without to brea!s this unnecessary aggrovation would be co# letely avoided. ( litting u televison shows obviously wasn+t enough for these co# anies as they actually have the chee! to advertise during a television show in the for# of roduct lace#ent. ,ow i# not niave enough to believe that #oney isn+t a huge factor in roduct lace#ent" co# anies can ay huge a#ounts of #oney to have their roduct feature in so#e of the #ore o ular televison shows and #ovies" but these sha#eless

lugs can be e%tre#ly annoying. *s ecially if they are usless to the #ain story line and are co# letely rando#. ,ot only do we have adverts in T.- rogra##es we now have channels and rogra##es dedicated to adverts such as .-/' a tv channel that de#onstrates and sells roducts. The thought of it truely baffles #e" whuy would anyone want to watch hours and hours of co# anies trying to fill the viewers house with their useless jun!. Maybe it+s the slight discount" i can not be sure" but whatever it is" it wor!s as they channels are still running and #ore and #ore of the# are a earing.

&lthough televison advertisi#ent is the #ost co##on for# of advertising" it is not the only for#. 0one are the days where an internet advertise#ent was a rare sighting. 1n webistes with high a#ounts of users there can be #ulti le co##ercials on each age all battling for your attention. (o#e use co# lete and utter lies for your attention to draw you in with the ro#ise of the newest gadget that you+ve won fro# a co# etition you didnt even enter' so#e use video and audio that lay auto#atically as soon as you o en a web age and so#e even o 2u across the whole screen so you can+t even ignore the#. )n so#e ways internet advertising is #uch worse than televison as it uses your internet history to choose adverts that you are #ore li!ely to clic! on" but i see this an invasion of rivacy. &lthough in so#e res ects it is worse than televison there is one ostive to internet ads over T.- and that is that #ost of the ti#e you have the o tion to close"s!i or #ute the#. To conclude to #ain reason adverts have been increased to such a high level is because they wor!. & arently the #odern day consu#er can be swayed by a tal!ing ani#al" a catchy tune or the chance to save so#e #oney. /o# anies rey on how easily influenced we are and the sheer a#ount of organisations using the #edia to advertise in recent ti#es has roc!eted and has beco#e far to e%cessive in #y view.