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A graph of indifference curves for an individual consumer associated with different utility levels is called an
indifference map. Points yielding different utility levels are each associated with distinct indifference
curves. An indifference curve describes a set of personal preferences and so can vary from person to person.
An indifference curve is like a contour line on a topographical map. Each point on the map represents the
same elevation. If you move "off" an indifference curve traveling in a northeast direction you are essentially
climbing a mound of utility. The higher you go the greater the level of utility. The non-satiation requirement
means that you will never reach the "top".