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    Abhineet Shrivastava
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    The document discusses the development of an ISO standard for calculating the carbon footprint of print media. The standard is being developed by ISO TC 130 Task Force 1 to provide a consistent, transparent method for measuring the life cycle greenhouse gas emissions of printed materials and information services. The task force has over 60 members from 11 countries. If approved, the new standard will help print buyers assess the carbon impact of print jobs and provide transparency across borders. It may also help the print industry gain competitive advantages and potentially participate in future carbon markets.

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    The document discusses the development of an ISO standard for calculating the carbon footprint of print media. The standard is being developed by ISO TC 130 Task Force 1 to provide a consistent, transparent method for measuring the life cycle greenhouse gas emissions of printed materials and information services. The task force has over 60 members from 11 countries. If approved, the new standard will help print buyers assess the carbon impact of print jobs and provide transparency across borders. It may also help the print industry gain competitive advantages and potentially participate in future carbon markets.

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    Attribution Non-Commercial (BY-NC)
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    Markieren Sie unangemessene Inhalte
    18 Ansichten20 Seiten

    ERA Ac10 Brunner

    Hochgeladen von

    Abhineet Shrivastava
    The document discusses the development of an ISO standard for calculating the carbon footprint of print media. The standard is being developed by ISO TC 130 Task Force 1 to provide a consistent, transparent method for measuring the life cycle greenhouse gas emissions of printed materials and information services. The task force has over 60 members from 11 countries. If approved, the new standard will help print buyers assess the carbon impact of print jobs and provide transparency across borders. It may also help the print industry gain competitive advantages and potentially participate in future carbon markets.

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    Attribution Non-Commercial (BY-NC)
    Als PDF, TXT herunterladen oder online auf Scribd lesen
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    von 20

    An ISO Standard for Calculating the CO2 Footprint of Print

    Laurel Brunner Digital Dots Limited

    verdigrisproject.com

    www.digitaldots.org

    Laurel Brunner
    Managing director of Digital Dots,
    freelance journalist, consultant.

    Member of ISO TC 130 and convenor


    of TC 130s Task Force 1 for the Carbon Footprinting of Print Media.

    ISOs liaison between TC 130 and TC


    207
    verdigrisproject.com www.digitaldots.org

    Digital Dots
    Publishers of Spindrift, a subscriber
    supported journal covering digital prepress and production: no advertising

    Founders of Verdigris, an industry


    initiative to further industry knowledge of the printing industrys contribution to the environment and carbon impact.
    verdigrisproject.com www.digitaldots.org

    ISO TC 130 Que?


    International Standards Organisation,
    Technical Committee 130, Graphics Technology

    Responsible for test methods and


    specifications in the printing industry, e.g., composition, colour management, data storage and display, printing, finishing, inks, substrates.
    verdigrisproject.com www.digitaldots.org

    Standards You May Know?


    ISO 12647 parts 1-7 define printing
    conditions for the various processes used to produce printed output (part 4 for gravure) ISO 15930 for the PDF-X series defines how printing data can be exchanged using different versions of PDF, to ensure trouble-free output for different targets
    verdigrisproject.com www.digitaldots.org

    What Am I Here For?


    To describe ISOs proposed work for a
    standard way to measure print medias carbon footprint

    verdigrisproject.com

    www.digitaldots.org

    The Problem
    Mixed messages from electronic and
    print media producers confuse print buyers

    Consumers are easily persuaded that


    print is about smearing grease on dead trees

    There is no standard way to measure


    CO2 impacts and no consistent metric
    verdigrisproject.com www.digitaldots.org

    the Message is Simple


    Paper is sustainable, electronic media
    are not.

    verdigrisproject.com

    www.digitaldots.org

    but expressing it is not


    Media consumers largely
    unaware of how paper and print are produced

    Too many dissonant voices


    claiming greenness

    Greenwash
    verdigrisproject.com www.digitaldots.org

    Market Realities
    Web driven on demand production is the
    future of print.

    Digital printing is creating new print


    markets and production models.

    There are too many ways of skinning the


    carbon cat.

    verdigrisproject.com

    www.digitaldots.org

    The Problem
    As an industry we have no consistent
    message

    The messages that do get through are


    bespoke to a specific sector

    Printers, print buyers, print consumers


    need basic, comprehensible facts

    Greenwash abounds
    verdigrisproject.com www.digitaldots.org

    The Solution
    Common voice and consistent
    messages

    Can we agree to some basic concepts? Can we accept ideas and words that
    serve the collective?

    verdigrisproject.com

    www.digitaldots.org

    Serve the Industry


    Provide international transparency in
    carbon footprinting

    Help change the perception of paper Keep explaining that oil based media
    are ultimately unsustainable

    verdigrisproject.com

    www.digitaldots.org

    What are we doing?


    Verdigris articles appearing regularly in
    the international trade press

    ISO TC 130 Task Force 1 Liaison with industry associations and


    environmental organisations
    verdigrisproject.com www.digitaldots.org

    Task Force 1
    Established October 2009 to investigate
    the appropriateness of a work item to develop a standard tool

    Over 60 members from 11 countries Defined its purpose and scope of work
    verdigrisproject.com www.digitaldots.org

    ISO 14067
    An international standard specification for
    assessing life cycle greenhouse gas emissions of goods and services

    Not an implementation, but a framework


    methodology

    verdigrisproject.com

    www.digitaldots.org

    What Do We Want too much?


    A standard method for print buyers to use
    when assessing life cycle GHG emissions of print and information services

    Transparency across borders and output A competitive advantage for print media Future participation in carbon markets
    verdigrisproject.com www.digitaldots.org

    Next Steps for Task Force 1


    Vote on new work item If approved start writing the standard

    verdigrisproject.com

    www.digitaldots.org

    What Can You Do?


    Cooperate with printing associations
    and trade media to educate the market

    Have a common voice defend print on


    paper

    Support international standards


    development

    Support industry initiatives such as


    Verdigris
    verdigrisproject.com www.digitaldots.org

    Thank you!
    lb@digitaldots.org Questions??

    verdigrisproject.com

    www.digitaldots.org

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