CONTENTS PREFACE ACKNOWLEDGEMENT CERTIFICATE DECLARATION

S.No 1. Topic or Chapter Chapter -1 1. 2. 3. 4. 5. Company profile of Aviva Life Insurance Mission and Vision of Aviva Life Insurance History of Aviva Life Insurance Board of Directors Awards of Aviva Life Insurance Page No.

2.

Chapter -2 1. Objectives of Aviva Life Insurance

3.

Chapter -3 1. Product or Policies of Aviva Life Insurance

4.

Chapter- 4 1. Promotional Policies of Aviva Life Insurance

5.

CHAPTER -5 1. Research and Methodology of Aviva Life Insurance

6.

Chapter -6 a. Data Analysis and Interpretation

7.

Chapter -8 a. Swot Analysis of Aviva Life Insurance

8.

1. Limitations of the study 2. Recommendations 3. Findings 4. Suggestions

9. 10. 11.

Conclusion Bibliography Questionnaire

COMPANY PROFILE OF AVIVA LIFE INSURANCE

Aviva India is a joint venture between one of the countrys oldest and largest groups, Dabur, and Aviva Group, one of the UK's largest insurance group, whose association with India dates back to 1834. Our vision is to be amongst Indias leading life insurers with a quality business model, focused on sustainable growth. We seek to build a robust product portfolio meeting all customer lifecycle needs related to Protection, Retirement, Savings and Investments. With a strong sales force of over 14,000 Financial Planning Advisers (FPAs), we have initiated and pioneered many innovative sales approaches, including the concept of Bancassurance and Financial Health Check services. We are among the first companies to introduce the contemporary unit-linked products. A seasoned team of fund managers make our fund management one of the key differentiators. In India, with a wide distribution network of 134 branches spreading across nearly 1,000 towns and cities, we operate in partnership with the Dabur Group through our 26% interest in Aviva Life Insurance Company India Ltd. Keeping with our commitment of social responsibility, we have been successful in reaching out to the underprivileged strata through our Microinsurance initiatives. "This is Aviva" tells the story of Aviva in the words of our customers, employees and charity partners. It gives an insight into how Aviva makes a difference to the lives of our 34 million customers around the world. Please let us know what you think about "This is Aviva" and we'd be pleased for you to share it. The film was commissioned by Aviva plc, produced by Visual Media, and would not have been possible without the support of Aviva's customers and employees.

VISSION AND MISSION

Vision: One Aviva, twice the value. By working together across our businesses, we will optimize our performance in theglobal marketplace and maximize the value we can generate for all our stakeholders.

MISSION Aviva's strategic plan has three main objectives: 1. Narrow focus - Focus on fewer business segments where we believe we can produce attractive returns and with a high probability of success. 2. Build financial strength - Achieve target economic capital levels in line with our industry peers, reduce capital volatility, and bring leverage down to a conservative level. 3. Improve financial performance - Aim to deliver a higher level of revenue growth, a lower cost-income ratio, lower losses and claims and higher return on capital, notwithstanding the subdued economic environment in developed markets.

BOARD OF DIRECTORS
Name T R Ramachandran Rishi Piparaiya Ravi Bhadani Munish Sharda Jyoti Vaswani Sanjeeb Kumar Anupam Tyagi Amit Malik Snehil Gambhir Designation Chief Executive Officer & Managing Director Director, Marketing and Bancassurance Company Secretary and Director - Legal & Compliance Director, Direct Sales Force Chief Investment Officer & Director, Fund Management Appointed Actuary Chief Risk Officer Director, HR Chief Operating Officer

Vijayalakshmi Natarajan Director, Operations Jitendra Nayyar Sanjay Satyapaul Arora Director, Finance Associate Director, Internal Audit

AWARDS AND RECOGNITION

Aviva India won a Bronze at the Effies 2010 for the Aviva Great Wall of Education, part of Aviva's Street to School Program. The Effies are among the top award platforms for the advertising community in India and worldwide. Aviva Great Wall of Education was awarded this elite recognition for the marketing effectiveness displayed during this campaign.

Aviva India has won a Gold at the SPIKES Asia Awards, 2010 for the 'Aviva Great Wall of Education' which is part of the Street to School programme. The SPIKES Awards is one the most prestigious awards for creative advertising across the Asia Pacific region. Aviva Great Wall of Education was awarded this elite recognition for the category- 'Best use of Ambient Media'.

Aviva India has won the "Corporate Social Responsibility Award" at the prestigious Asia Insurance Industry Awards 2010 for its corporate social responsibility programme 'Street to School' for demonstrating how corporate social responsibility can be closely and successfully tied with business strategy.

Aviva Life Insurance India was selected from a number of high profile companies competing for the honour of receiving the award.

Aviva India has won two major awards, at the CMO Asia Awards held in Singapore Excellence in Branding and Marketing in Banking and Financial services, and Social Marketing. Aviva India was selected for the two prestigious awards from among more than 200 nominations from across Asia.

Aviva has been felicitated with the "Bronze Award for Excellence in People Management" by Grow Talent Company Limited and Businessworld. This honour was given based on our ranking amonst the top 25 companies as per the Great Place to Work survery in the last four years.

HISTORY
Aviva can trace its history back to the establishment of the Hand in Hand Fire & Life Insurance Society in London in 1696.

Predecessor company London and Lancashire Fire and Life, pictured in Dublin, ca. 1871 It was created by a merger of two British insurance firms, Norwich Union and CGU plc (itself created by the 1998 merger of Commercial Union and General Accident) as CGNU in 2000. The Aviva name was adopted in July 2002. Thereafter, most of the group operations, except for some strong local brands, were carried out under the uniform brand "Aviva". During March 2005 Aviva acquired the RAC plc breakdown recovery operation for around 1.1 billion. In July 2006, Aviva greatly increased its presence in the United States by acquiring AmerUs Group, a Des Moines-based financial services company founded in 1896 in a $2.9 billion (1.6 billion) deal. AmerUs Group was rebranded as Aviva USA when the acquisition was completed. The Company continued to use the Norwich Union name as a trading name in the UK until 1 June 2009 when it became formally known as Aviva within the United Kingdom. The launch was supported by a 9 million advertising campaign to promote the rebranding (one of the most

expensive ever in the UK insurance field), with the participation of celebrities includingBruce Willis and Alice Cooper. In June 2009 the Company decided to dispose of Navigator, its Australian wealth management business, to National Australia Bank for A$825 million (401 million). In October 2009 the company decided to focus on its commercial insurance sector and demonstrate its commitment to brokers by launching their 'find a broker' facility, using the British Insurance Brokers Association search engine. To help them with this endeavour, Paul Whitehouse was recruited to play the part of a successful hairdresser running three salons. The message of the campaign focused on business insurance through insurance brokers.[16] The closing line of the campaign was "We're in business to keep you in business". In September 2011, Aviva completed the sale of RAC plc breakdown recovery operation for 1.0 billion to The Carlyle Group. In February 2012, Aviva sold its occupational health business to the British support services company Capita. In July 2012, Aviva announced plans to sell or close 16 non-core businesses in order to simplify its activities and boost shareholder returns. As part of the plans Aviva announced the sale of its operations in South Korea and the closure to new business of its bulk-buying annuity unit in the United Kingdom. In August 2012, Aviva announced that up to 800 jobs would be lost following a reorganization caused by further turmoil in theEurozone. In December 2012, Aviva agreed to sell Aviva USA Corporation to Athene Holding for US$1.8 billion (1.1 billion) as part of a plan to improve shareholder returns and reduce the group's capital requirements. Athene subsequently sold the life insurance business of Aviva to Atlantic Global.

OBJECTIVE
PRIMARY OBJECTIVES To know about Promotional policies of Aviva Life Insurance. SECONDARY OBJECTIVES The main objectives of this project is to find, what steps Aviva Life Insurance is adapting to be market leader and to differentiate itself from its competitors. The basic objective of this project is as mentioned above to find ways so that Aviva Life Insurance remain market leader by considering all the needs &wants and fulfilling their demand. To find out the Strategy of Aviva Life Insurance to remain market leader in future. It should do something to give after sales service and collect feedback from the customers.

PRODUCTS OF AVIVA LIFE INSURANCE

1. Aviva Child Plans a. Aviva Young Scholar Advantage

Overview Aviva Young Scholar Advantage is a comprehensive plan that enables you to secure your childs future in any eventuality through:

All future premiums being waived off and invested as a lump sum amount in to the funds, so the policy continues even in the unfortunate event of the parents death while the Life Cover (Sum Assured) is paid out immediately.

Provision of a regular income for the minor child, in the event of parents death if Aviva Child Education (CE) Rider is opted for

An additional lumpsum being paid in the event of parents death if Aviva Term Plus Rider is opted

Loyalty Additions to enhance your Fund Value A choice of 9 fund options; Investment flexibility through Automatic Asset

Allocation (AAA) and Systematic Transfer Plan (STP)

The product will be offered only to those who have atleast one child

b. Aviva Young Scholar Secure

Overview At Aviva we believe there is no greater insurance in the world than a good education. Education is the bridge between your childs dreams and reality. This journey has many milestones schooling years leading up to Board exams, entrance exams, college years and professional courses. Each of the milestones has a cost attached to it right from extra coaching for Boards to reference material for entrance exams to admission fee for a professional course. Now guarantee funds for each of these milestones with Aviva Young Scholar Secure and provide your child the best education. With Aviva Young Scholar Secure you can plan your savings and payouts for your childs education in a manner that match the childs educational journey. c. Aviva Family Income Builder

Overview At Aviva we recognize your efforts & hard work to provide your loved ones with a comfortable life today and tomorrow. Presenting Aviva Family Income Builder, a plan that helps you in ensuring a comfortable future income for your family by guaranteeing returns equal to double the

premiums you have paid. Not only is this guaranteed income paid on your survival, it is also passed onto your family in case of your unfortunate death to take care of their future financial requirements. This ensures that you continue to provide your family with the same lifestyle thanks to a guaranteed future income. 2. Aviva Saving Plans a. Aviva Wealth Builder

Overview We all have aspirations and milestones that we hope to achieve in our life. Be it commitments such as a childs education/marriage, or dreams of purchasing a house, or retiring comfortably. We plan for the time when these events are likely to happen, but dont always plan for having enough to fulfil them as per our dreams. At Aviva we recognise this and have specially designed Aviva Wealth Builder plan to help you achieve these dreams to the fullest. This life insurance plan guarantees double the amount of total premium that you pay, at maturity. Thats not all, Aviva Wealth Builder also ensures that your family is well protected, in case you are not around. So, go ahead and fulfil your dreams. Key attractions of the plan are: Doubles your money for defined milestones Guaranteed protection for your family in case of your death Flexibility in choosing premium payment and policy terms Tax Benefits at the time of investment as well as maturity, for regular premium policies

b. Aviva Live Smart Plan

Overview Aviva Live Smart PlanTM is a non-participating Unit Linked endowment plan designed to meet your future financial needs by helping you invest as per your risk-taking capacity. It also offers a high life cover to protect your family in case of your sudden death. This life cover includes both the Sum Assured & Fund Value, thus providing you complete peace & comfort. Flexibility to choose Investment term of 15/20/25 and 30 years Comprehensive protection in case of death Higher of Sum Assured or 105 percent of all premiums paid dependents Option to choose from 7 investment fund options Flexibility to use your money in case of emergency through partial withdraws and systematic partial withdrawals Pay top-up premiums to increase the savings element along with a nominal life cover c. Aviva Dhan Samruddhi plus the Fund Value to address immediate financial concerns of your

Overview Aviva Dhan Samruddhi is a traditional life insurance plan that gives guaranteed cash back every 5 years in addition to guaranteed maturity benefit, to meet your short and long term needs. Guaranteed returns: Your policy earns a Guaranteed Addition of 7% per annum to 9% per annum of the Annualized Premium (excluding taxes and any other extra premium), depending upon the policy term chosen by you,till the end of the policy term which is payable at maturity. Liquidity: Your policy pays back 125% of the Annualized Premium (excluding taxes and any other extra premium) as Survival Benefit every 5 years (except at maturity) Guaranteed Maturity Benefit: At maturity, you get the Sum Assured plus accrued Guaranteed Additions minus Survival Benefits already paid. Rebate for high Sum Assured: Rebate on basic premium is allowed if your Sum Assured is Rs. 5 Lacs or higher. d. Aviva Dhan Vriddhi

Overview Aviva Dhan Vriddhi is a traditional money back plan that provides you a guaranteed amount of money at regular intervals along with protection through the Life Cover (Sum Assured), in the event of death

Guaranteed returns: Guaranteed Additions @7% of Life Cover for each completed policy year till maturity

Limited premium payment: Premiums are not required to be paid during the last five years of the policy

Additional protection: You can opt from 2 riders to enhance protection Rebate for high Sum Assured: Rebate on basic premium is allowed if your Sum Assured is Rs. 1 Lac or higher d. Aviva Dhan Varsha

Overview Aviva Dhan Varsha is a traditional investment cum protection plan that provides you Guaranteed Addition of 6% to 9% of the sum assured along with life protection

Guaranteed Additions basis the policy term, longer the Policy Term, higher the rate of Guaranteed Additions

Guaranteed Survival Benefit equal to sum of all accrued guaranteed addition at the end of the Premium Payment Term

Guaranteed Maturity Benefit at the end of the Policy Term No premium payment liability during the last five years for policy term of 10, 15 and 20 years

e. Aviva LifeBond Advantage

Overview Aviva LifeBond Advantage is a Single Premium unit linked insurance plan that offers you an opportunity to invest a lump sum for medium to long term together with Life Cover and flexibility to access your money after 5 years, besides the regular tax benefits through:

7 unit linked funds as well as two options for life cover Extra financial protection through the inbuilt Accidental Death Benefit Systematic partial withdrawal for hassle free structured withdrawal Opportunity for additional investment with a nominal life cover (top-up)

f. Aviva Freedom Life Advantage

Overview Aviva Freedom Life Advantage allows you to choose the proportion of savings and protection and change it subsequently, in line with your changing needs, with the option to pay premiums for as few as 5 years, through:

Option to increase / decrease Life Cover (Sum Assured) Option to cover husband and wife under the same policy 100% allocation from sixth year if Annual Premium is Rs. 1 lakh or more Inbuilt Accidental Death cover Loyalty additions every 3 years from the end of 10th policy year Pay off all the premiums in 5 years or choose to pay throughout the term Flexibility to choose Life cover Enhance maturity proceeds and life cover with Top-up Premiums 7 fund options (Bond-II, Protector-II, Balanced-II, Growth-II, Enhancer-II, Infrastructure and PSU), AAA & STP

3. Aviva Retirement Plans a. Aviva Next Innings Pension Plan

Overview Wouldnt it be great if you could lead a comfortable lifestyle even after retirement? Realizing this need, Aviva presents a plan that can guarantee a regular income stream for your post retirement years. Aviva Next Innings Pension Plan- a pension plan that helps in building a lump sum through a regular or onetime investment. This lump sum allows you to get an uninterrupted income throughout your retirement years.

Aviva Next Innings Pension Plan is a unique combination of a built in guarantee to build a lump sum amount to secure regular income for your retirement years. So go ahead and plan for a great next innings! Key features of the plan are: Guaranteed corpus for retirement which will be 210% of the premiums you have paid, if you continue this policy till maturity date by paying all due premiums. Protection for your family in case of death to ensure that your family receives a corpus basis the amount of premiums you have paid along with an interest. Limited Premium Payment term to ensure that you enjoy your income without worries when you are nearing retirement b. Aviva Freedom Life Advantage

Overview Aviva Freedom Life Advantage allows you to choose the proportion of savings and protection and change it subsequently, in line with your changing needs, with the option to pay premiums for as few as 5 years, through:

Option to increase / decrease Life Cover (Sum Assured) Option to cover husband and wife under the same policy 100% allocation from sixth year if Annual Premium is Rs. 1 lakh or more Inbuilt Accidental Death cover Loyalty additions every 3 years from the end of 10th policy year

Pay off all the premiums in 5 years or choose to pay throughout the term Flexibility to choose Life cover Enhance maturity proceeds and life cover with Top-up Premiums 7 fund options (Bond-II, Protector-II, Balanced-II, Growth-II, Enhancer-II, Infrastructure and PSU), AAA & STP

c. Aviva Annuity Plus Overview Aviva Annuity Plus is a non-participating, non-linked immediate annuity plan specially designed to provide you with lifetime income during your post-retirement years. Immediate annuities are designed to provide you with income immediately, by exchanging your Pension Plan proceeds. In exchange for this lump sum premium, the insurance company pays you a stream of income as long as you live. Key attractions of the plan are: Option to select from 5 annuity options to suit your specific financial needs Annuity amount payable is guaranteed for the life of the policy Flexibility to enhance the Purchase Price at inception for higher annuity installment 4. Aviva Protection Plans a. Aviva LifeShield Plus

Overview Aviva LifeShield plus provides comprehensive protection for your family at a nominal cost through:

Payment of Life Cover (Sum Assured) to your family in the event of your death. Most competitive rates

b. Aviva LifeShield Advantage

Overview Aviva LifeShield Advantage provides comprehensive protection for your family incase you are not around. Additionally, all the money paid as premium will be returned to you on survival at the end of the Policy Term through:

Payment of Life Cover (Sum Assured) to your family in the event of your death (Option A) Additional protection against Accidental Permanent Total Disability (Option B) Return of the money paid towards the base premium on your survival at the end of the policy term

A rebate on your premium for higher levels of Sum Assured c. Aviva LifeShield Platinum

Overview At Aviva we are constantly innovating because we believe that each one of us is different and so is our expectation from our life insurance plan. Presenting Aviva Life Shield Platinum TM, a unique protection plan to help you plan for your family in case you are not around. Option A Life Protection Choose this option if you foresee a need for lump sum payment of large sum of money to your family in case you are not around.We offer differential rates for Smokers, Non-smokers and preferred rates for (Healthy) Non-smokers. The special rates for non-smokers is subject to Cotinine test, which is available inselect cities. Option B Income Replacement Choose this option if you want to provide a regular monthly income to your family in your absence. This amount increases by 5% p.a. compounded annually from the very first year of your policy to beat inflation. Your premium obligation is limited to about 2/3rd of the policy term. Option C Loan Protection. Choose this option to cover for higher financial liabilities and family responsibilities in the early years of your life, the Life Cover decreases evenly across the policy term. Your premium obligation is limited to about 2/3rd of the policy term.

This Insurance plan offers rebate on your premium for higher levels of Sum Assured. d. Aviva i-Life

Overview In todays fast-paced life, rarely do we stop and take stock of the life cover we provide for our families in case something unfortunate was to happen to us. To ensure your families are secure

and lead a comfortable life, in case you are not around, we bring to you Aviva i-Life - A pure life insurance cover for your loved ones at a very nominal cost. To offer you convenience at your fingertips, you can buy this term plan online to save the time and effort that would have been otherwise required. e. Aviva Health Secure

Overview Due to our current lifestyle and stress levels, incidents of critical illnesses, especially at younger ages have gone up. You would also be aware that the costs incurred in the treatment of such illnesses are very high. Often, your savings are not enough to cover for these expenses which can lead to a compromise in getting the best treatment. Aviva Health Secure is an online health insurance plan that pays you a lump sum amount as decided by you in case you are diagnosed with any of the 12 critical illness and procedures as listed ahead like first Heart Attack, Stroke resulting in permanent symptoms etc. f. Aviva i-Shield

Overview You work hard to provide the best for your family and want to ensure that their happiness lasts forever. An important next step is to ensure they are protected financially in the future as well.

Aviva presents to you our latest online term plan Aviva i-Shield. This is a term assurance plan with return of premium that protects your family in case you are not around. Moreover this plan pays back 110% of all the premiums you have paid at maturity if nothing were to happen to you. So, not only does your family get the benefit of life cover in case of your unfortunate death, but you get all premiums that you have paid back if you survive.

High protection cover at nominal cost 110% of the premiums paid back as survival benefits, guaranteed Premium rebate on choosing Sum Assured of Rs. 20 Lacs and above. Free Medical examination at inception of the policy Convenience of quick and hassle free buying through internet

To offer you convenience at your fingertips, you can buy this term plan online to save the time and effort that would have been otherwise required. 5. Aviva Health Plan a. Aviva Health Secure

Overview Due to our current lifestyle and stress levels, incidents of critical illnesses, especially at younger ages have gone up. You would also be aware that the costs incurred in the treatment of such illnesses are very high. Often, your savings are not enough to cover for these expenses which can lead to a compromise in getting the best treatment. Aviva Health Secure is an online health insurance plan that pays you a lump sum amount as decided by you in case you are diagnosed with any of the 12 critical illness and procedures as listed ahead like First Heart Attack, Stroke resulting in permanent symptoms etc.

6. Aviva Rural Plan a. Aviva Amar Suraksha

Overview Aviva Amar Suraksha is an ideal protection plan that helps you secure your family's future through:

A guaranteed lump sum amount in the unfortunate event of your death Minimal annual premium of Rs. 500.

b. Aviva Jana Suraksha

Overview Aviva Jana Suraksha provides comprehensive financial protection for your children/dependants through:

Low cost life insurance Guaranteed lump sum amount in case of your death during the term of the policy.

c.

Aviva Grameen Suraksha

Overview Aviva Grameen Suraksha is an ideal low cost solution to help you protect your loved ones through:

Payment of Sum Assured to your family in the event of your death Premium payment for 2 years and benefits for full the policy term

RESEARCH METHODOLOGY
Meaning of research Research in common parlance refers to a search for knowledge. Once can also define search as a scientific and systematic search for pertinent information on a specific topic. Infect research is an art of scientific investigation. The advanced learners dictionary of current English lay down the meaning of research as A careful investigation or inquiry specially through search for new facts in any branch of knowledge. This inquisitiveness is the mother of all knowledge and the method which man employs for obtaining the knowledge of whatever the unknown can be termed and research. What is research methodology? It is the science that tells the method of doing research.it mainly consist of following steps; Developing research design. Determining the data collection. Developing sampling plan. Conducting field work. Research in comman parlance refers to a search for knowledge .One can also define research as a scientific and systematic search for pertinent information on a specific topic.The word research has been derived from French word research means to search. Definition of research methodology: Research may be defined as a careful investigation or enquiry specially through search for new facts in any branch of knowledge in a technical sense research comprise defining& redefining problems, formulated making deduction & researching conclusion & at least carefully testing the conclusion to determine weather they fit the formulating hypothesis.

Research design: Research design is the conceptual structure within which research is conducted. It constitutes the blueprint for collection, measurement and analysis of data. The design used for carrying out this research is descriptive. Research design used in the survey: Considering the objectives of the study and also the importance of the decision it was decided to undertake an exploratory survey. Data collection: 1. primary data-primary data are those which are fresh and collect for the first time and thus happen to be original character. 2. Secondary data-It is the data that is already been collected by someone else. In this survey I used both primary and secondary data. All information collected through questionnaire. Data sources: The sources of collection of primary data are: Questionnaire The sources of collection of secondary data are: Books Websites Magazine Brochure Analysis and interpretation: Data collection through questionnaire and personnel interview resulted in availability of the desired information but these were useless until there were analyzed. Various steps required for this purpose were editing, coding and tabulating. Tabulating refers to bringing together similar data and compiling them in an accurate and meaningful

manner. The data collected by questionnaire was analyzed, interpreted with the help of table, bar chart and pie chart. Sampling plan It is very difficult to collect information from every members of population as time and cost are the major limitation that the researcher faces a sample 50 was taken the sample size of 50 individual where selected on the basis of convenient sampling techniques. The individuals were selected in the random manner form sample and data were collected from research study. Need for sampling Sampling can save time and money. a sample study usually less expensive than a sensus study and produces result at a relatively faster speed. Sampling remains the only way when population contain infinitely may members. Sampling remains the only choice when a test involves the destruction of the items under study.

PROMOTIONAL POLICIES OF AVIVA LIFE INSURANCE

Press Releases:viva Launches 'What's Your Big Plan' Date: 12-Aug-2013 Aviva Life Insurance today announced the launch of a nationwide campaign, Whats your Big Plan, to give an opportunity to young parents to fulfill their childs aspirations Aviva encourages children to dream big - Kicks off Whats your Big Plan campaign

20 winners to get Aviva scholarships and a chance to interact and play cricket with Sachin

Tie-up with Croma and McDonalds stores in select cities Campaign open for children in the age group of 3 years to 10 years

Mumbai/ New Delhi, August 12, 2013: Aviva Life Insurance today announced the launch of a nationwide campaign, Whats your Big Plan, to give an opportunity to young parents to fulfill their childs aspirations. The month long campaign will give 20 children a chance to win scholarships worth Rs 20,000 each from Avivas brand ambassador Sachin Tendulkar and play cricket with him. To participate, students have to log on to www.avivaindia.com, share their big plan in life and how their parents are supporting them to realise this dream. In addition to this grand prize, 10,000 children will receive educational DVDs from Aviva.

To maximize the reach of the campaign, Aviva has partnered with select Croma stores in 7 cities (New Delhi, Kolkata, Pune, Hyderabad, Bangalore, Mumbai and Chennai) and McDonalds stores in 4 cities (Mumbai, New Delhi, Kolkata, Pune) where children can walk-in and drop their entries. Besides entering the contest online and through Croma and McDonalds stores, students from more than 200 schools in these 7 cities will get an opportunity to participate through an onground activation programme. Final winners will be selected by an eminent jury from the field of media and advertising.

Speaking about the campaign, Avivas Brand Ambassador, Sachin Tendulkar said My big plan in life was to play cricket and my father and family supported me in it. Avivas Whats your big plan is an exciting initiative that will encourage children to dream big, and help parents take a step towards realising their childs big plan in life. Mr. Rishi Piparaiya, Director-Marketing, Aviva Life Insurance said We believe that each parent has a very important role to play in encouraging their child to dream big. Taking this insight forward and the brand promise of securing childrens future, we have launched Whats your Big Plan campaign, which will give parents an opportunity to protect and nurture their childs dreams in life. It will not only give children a platform to aspire for a brighter future, but also help parents to be financially prepared in order to fulfill their plans. PROMOTIONAL TOOLS Social Media Campaign Review: Whats Your Big Plan by Aviva Life Insurance Aviva Life Insurance has initiated a nationwide campaign called Whats Your Big Plan in association with The Times of India as the presenting partner and Croma as the activity partner. The duration of this campaign is one month starting from the 12th of August 2013. Objective: To give young parents the opportunity to fulfil their childs aspirations and promote their life insurance policies through brand management. Execution: Aviva India wanted to reach out to young parents and provide them an opportunity to secure their childs future through this campaign. They are giving 20 children a chance to win scholarships worth Rs. 20,000 each. Sachin Tendulkar, the brand ambassador has been used to promote the campaign. The winning kids will also get a chance to play cricket with him.

The campaign is being run on their microsite. Children between the age 3 and 12 can participate in this contest along with the assistance of their parents.The contest as the name suggests is about the childs Big Plan. Participants have to tell Aviva what they want to be when they grow up, why it is their big plan and who their role model is. Parents also have to write why they support their childs Big Plan. Both the child and parent details are required for submission of the entry.

Aviva has also merged with Croma and McDonalds for this campaign. Participants can also drop in their entries at select outlets of their stores in different cities mentioned on the microsite. Students from more than 200 schools will also get an opportunity to participate through an onground activation programme. Final winners will be selected by an eminent jury from the field of media and advertising. The contest is promoted on their facebook and twitter pages redirecting to the microsite to participate.

A video shot with Sachin Tendulkar is being promoted on their pages for the activation of the campaign. On sharing the video on facebook, Aviva India will donate Rs. 1 per share towards the education of underprivileged children.

Positives: The campaign connects well with the emotional aspect of consumers and using it for building brand identity amongst new consumers. Parents and children being the target audience, a childs future is the most important aspect. Associating it with Sachin Tendulkar and offering a chance to play cricket with him gives an overwhelming response! The promotions on facebook and twitter are very interesting and dynamic. They have used parenting tips and advices along with images of their brand ambassador in a good, non-repetitive way. The likes, shares and comments on these posts are considerable. The campaign is being run both online and offline with integration of local stores, making it easier for consumers all across to participate. They have maintained traction to their website through this contest. An interested consumer gets an opportunity to view their products too.

They

have

created

buzz

on

Twitter

with

interesting

Quiz

Contests

like #Aviva #WhatsYourBigPlan

Scope of Improvement: Aviva has launched their campaign as Whats Your Big Plan but their URL to the microsite does not include the campaign name, KidsKonnect is being used instead, a segment with which the campaign has been infused with. This could affect their seo and confusion while sharing the contest link. Conclusion: Aviva has used the basic concept of a childs future for their campaign and it connects well to the audience. The prize is not limited to one participant but to 20 participants, with a considerable prize amount, broadening the campaigns reach.

DATA ANALAYSIS AND INTERPRETATION Q1. Are you aware about Aviva Life Insurance? YES 85% NO 15%

15%

YES NO

85%

According to survey we find that 85% of customers are aware about Aviva Life Insurance while 15% are not.

Q2. Have you owned any policy of Aviva Life Insurance? YES 40% NO 60%

40% YES NO

60%

According to survey we find that 40% of customers are owned a policy of Aviva Life Insurance while 60% are not.

Q3. Which type of policy do you owned? CHILD PLANS SAVING PLANS RURAL PLANS RETIREMENT PLANS HEALTH PLANS 28% 35% 5% 15% 17%

17%

28% CHILD PLANS

15% 5% 35%

SAVING PLANS RURAL PLANS RETIREMENT PLANS HEALTH PLANS

According to survey we find that 28% of customers are owned a Child plan of Aviva Life Insurance, 35% customers have Saving plans, 5% customers have Rural plans, 15% customers owned Retirement plans while 17% customers are owned Health plans.

Q4. Are you satisfy with the returns and Settlements of policy after maturity? YES 65% NO 35%

35% YES 65% NO

According to survey we find that 65% of customers are satisfy with Aviva Life Insurance while 35% are not.

Q5. Rate the product about your satisfaction? GOOD VERY GOOD EXCELLENT POOR 52% 20% 18% 10%

60% 52% 50% 40% 30% 20% 20% 10% 0% GOOD VERY GOOD EXCELLENT POOR 18% 10% Series1

According to survey we find that 52% of customers are likely to says that its Good, 20% customers says its Very Good, 18% customers says its excellent while 10% says its Poor.

Q6. By which source you come to know about Aviva Life Insurance? T.V NEWSPAPER HOARDINGS MOUTH OF TONGUE 58% 15% 10% 17%

58% 60% 40% 20% 0% T.V NEWSPAPER HOARDINGS MOUTH OF TONGUE Series1 15% 10% 17% Series1

According to survey we find that 58% of customers are come to know by T.V, 20% customers says by Newspaper, 10% customers says by Hoardings while 17% says by Mouth of tongue.

SWOT ANALYSIS SWOT ANALYSIS Strength 1. Robust and Diverse Product portfolio

2. Has network across 3000 towns and 20,000 Financial Planning Advisors 3.Focus on Schemes with social importance

4.Good brand visibility through advertisement campaigns 5.Globally, Aviva has over 46,000 employees

6. It is the sixth-largest insurance company in the world measured by net premium income and has 53 million customers in 28 countries Weakness 1. Controversial advertisement campaign caused a problem 2. Customer complaints for policy execution problems

Opportunity

1. Growing rural market 2.Earning Urban Youth 3. Increasing awareness amongst people about securing their future

Threats

1. Economic crisis 2. Entry of new NBFCs in the sector Competition

Competitors

1. Bajaj Allianz 2. Sahara Life Insurance 3. HDFC Standard Life

RECOMMENDATIONS AND SUGGESTIONS

Aviva Life Insurance should introduce variants with good return outputs at the same level as other Competitors. Bajaj Allianz, Sahara and HDFC standard Life should start penetrating well in the areas such as infocity. Advertising should be done at High level so that customers can attract towards our policy. Aviva Life Insurance should work on Brand building as image is the important deciding factor for switching brand loyalty. Aviva Life Insurance should work on volume promotion and introduce more variants to capture more market share

LIMITATIONS OF STUDY
The time given was not sufficient as only one person had to conduct the survey. The exact thinking of the respondents cannot be found out. Surrogate error could be one of the limitations. Findings are made with in the limited Information & views of the respondents. So a chance of bias information is not totally eliminated.

CONCLUSION
As the project is to Analysis of Promotional Policies of Aviva Life Insurance and the main objective to understand the Policies adopted by the company to promote our product. After completing the project I know that how ability of management can perform work in difficult situation. Because during the recession they faced very bad condition but as India condition will improve they will also improve. As company is trying to reduce its expenses for earning good profit. Though we had a very nice experience but we had to face some problems even, like we were not given any identity card by the company so sometime it became very difficult for us to convince people that we are from the company and not an agent. Mostly small investors are not satisfied with the charges of the AVIVA ULIP. 1. People dont rely upon private insurance sector. 2. All products are not attractive to the customers so that kind of products are very hard to sale. 3. Less number of traditional plans thats why people who really need traditional plans are still not satisfied. 4. Majority of the customers are satisfied with the beneficial schemes the company. 5. Majority of the customers are satisfied with the service of the company.

BIBLIOGRAPHY
Books: PHILIP KOTLER, MARKETING MANAGEMENT, EDITION 2005. V.S RAMASWAMY AND S. NAMAKUMARI MARKETING MANAGEMENT, SECOND EDITION. Magazines Newspapers The Times of India The Hindustan Times The Economic Times Business India India Today Business Today

SWAMI VIVEKANANDA INSTITUTE OF TECHNOLOGY SAGAR M.P QUESTIONNAIRE

Name:Occupation:Q1. Are you aware about Aviva Life Insurance? a. Yes b. No Age:Contact No:-

Q2. Have you owned any policy of Aviva Life Insurance? a. Yes b. No

Q3. Which type of policy do you owned? a. Child plan e. Rural Plan Q4. Are you satisfied with the returns and Settlements of policy after maturity? a. Yes b. No b. Health plan c. Saving Plan d. Retirement plan

Q5. Rate the product about your satisfaction? a. Good b. Very Good c. Excellent d. Poor

Q6. By which source you come to know about Aviva Life Insurance? a. T.V b. Newspaper c. Hoardings d. Mouth of Tongue