602 E.

41st Street Austin, TX 78751

EXECUTIVE PROFILE

CHRISTOPHER DORAN
512.422.5880 christopher_doran@yahoo.com

Marketing Executive with a background in engineering, a deep knowledge of SaaS technology, and a track record of leading revenue growth through high impact marketing programs at companies including Salesforce.com, Manticore Technology, and AMD. Recognized as a thought leader and expert in demand generation, digital marketing technology, and utilizing social media to drive new business. Skilled at developing aggressive and effective marketing programs with lean teams and small budgets within both start-up firms and Fortune 1000 companies.

EXPERIENCE SALESFORCE.COM, San Francisco, CA Feb 2011 Present (NYSE: CRM) Salesforce.com is the enterprise cloud computing leader whos CRM, mobile and social technologies help companies connect with customers, partners, and employees in entirely new ways; it generates more than $2.26 billion in annual revenue. Forbes ranked it the #1 Most Innovative Company in 2012. Senior Director, Marketing Oct 2011 Present Selected to lead development of product and brand strategy for a $150 million consulting services organization; unified diverse groups with consisting messaging to build internal and external brand presence and mindshare. Develop consistent marketing and branding materials which are used by Salesforces 2,000 member sales team; strong messaging has driven significant business growth for the company. Notable contributions: Developed a strategy, in collaboration with internal stakeholders, to educate 2,000 global sales representatives on key support and service offerings. Created strategy and messaging for Salesforces new ERP program service offering; developed processes and methodology where none had previously existed. Updated/improved Salesforces web messaging and overall web presence. Developed a dashboard for the Marketing Department which tracks team progress against goals including the efficacy of email campaigns, event success metrics, project milestones and accomplishments; the dashboard and has improved communication with executives and increased team success. Currently developing new messaging to market the combined organization of Salesforce and Model Metrics, a newly acquired company; messaging will be created to communicate to external customers regarding the newly unified group.

Senior Director, Customer Success Feb 2011 Oct 2011 Recruited to Salesforce to manage Salesforces third largest account, Dell, which generated $53 million in revenue with the goal of increasing Dells usage of Salesforce products and services by engaging senior client executives. Led a cross functional team of 7 support, services, and engagement management professionals responsible for delivering a successful contract renewal at full value. Notable contributions: Increased Dells license consumption 8% by evangelizing existing product commitment. Oversaw the Social Enterprise vision development, executive alignment, and product adoption; worked with CMO and President to create a vision for Dell to transform itself using Salesforce Drove $2.2 million in incremental revenue by collaborating with AT&T executives and the Salesforce account team to develop a strategy for integrating social media into overall business strategy to drive account penetration.

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MANTICORE TECHNOLOGY, Austin, TX 2003 2011 Manticore was a private software as a service (SaaS) marketing automation solution provider that enabled marketers to manage sales prospects; it was acquired by Sales Engine. Customers included Aetna and ING. Vice President, Marketing and Business Development Hired as the third executive in a start up which was generating $160,000 in annual revenue in 2003. Recruited and led a team of 4 professionals and managed a $700,000 annual marketing budget. Developed all department processes and marketing benchmarks for executive reporting and performance management. Created the company funding pitch and served as Manticores liaison to the venture capital community. Created the first product management team within the company; led development of product strategy, product roadmaps and pricing strategy. Notable contributions: Product Strategy and Marketing Revamped corporate business strategy which led the company to grow 1700% to $3 million in annual revenue. Created cutting edge marketing programs with $0 marketing budget. Developed product strategy around Manticores unique value proposition in the marketing automation space. o Conceived plan to position Manticore as a thought leader in the market; developed product positioning and distributed content through whitepapers, webinars, PR, and blogging. Conducted market opportunity analysis and formulated related marketing strategy, establishing the company as a top provider in an emerging space.

Demand Generation Consistently generated 55% of Manticores sales pipeline (industry average is 35%) by developing a metrics -driven marketing program using email, PPC, direct mail, and telemarketing. Boosted lead generation 25% by architecting marketing and sales-driven lead nurturing campaigns. Increased the number of sales opportunities 200% by integrating social media channels including Twitter, Facebook, and LinkedIn into lead generation campaigns. Created a unified sales and marketing pipeline by integrating marketing automation and Salesforce.com; this enabled pipeline tracking, automation, and seamless communication with the sales team. Built an SEO plan that boosted keyword rankings 107% and increased the number of unique website visitors 1000%.

Business Development Established and maintained executive level relationships with leading CRM providers including Salesforce.com and Oracle CRM. Increased company revenue 15% by designing and launching a multifaceted global partner program. Enrolled approximately 20 partners in 6 counties within 18 months of formal launch.

Product Management Led 8 product launches, developing messaging, product pitches, and sales enablement tools. Analyst Relations Incorporated product messaging into briefings while acting as chief spokesman to industry analysts and the media. Investor Presentations/Relations Conducted due diligence and made pitches to more than 20 top VC firms between 2003 and 2009, including Austin Ventures, Altos Ventures, and Trellis Ventures. ADVANCED MICRO DEVICES (AMD), Austin, TX 2001 2003 (NYSE: AMD) AMD is a multinational semiconductor company that generates more than $6.5 billion in annual revenue. Senior Brand Associate, Desktop Microprocessor Group Recruited to AMD after graduating from UTs MBA program; joined a team which managed branding, positioning, product definition, product launches, and marketing programs for Athlon desktop microprocessors, a $1 billion product line. Notable contributions: Led all aspects of the global launch of the AMD Athlon XP 3400+ which generated approximately $600 million in revenue over the life of the product. Increased AMD share value by approximately $.02/share by conceiving and managing a $3 million guerilla marketing campaign to launch the AMD Athlon XP product line. Christopher Doran Page 2 of 3

ROY F. WESTON, Edison, NJ 1996 1999 Roy F. Weston was a publicly traded environmental remediation, redevelopment, management, and compliance firm. The company went private and changed its name to Weston Solutions, Inc. in 2002. Senior Engineer ANDOVER ENVIRONMENTAL ENGINEERING, Andover, NJ Andover Environmental is a private environmental engineering company. Project Engineering EDUCATION UNIVERSITY OF TEXAS MCCOMBS SCHOOL OF BUSINESS, Austin, TX MBA, Deans Award for Meritorious Contributions (3 of 400 students were selected) UNIVERSITY OF NEW HAMPSHIRE, Durham, NH B.S. Civil Engineering 2001 1993 1993 1996

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