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Content development (web) - Wikipedia, the free encyclopedia

Contentdevelopment(web)
FromWikipedia,thefreeencyclopedia

Webcontentdevelopmentistheprocessofresearching,writing,gathering,organizing,andediting informationforpublicationonwebsites.Websitecontentmayconsistofprose,graphics,pictures,recordings, moviesorotherdigitalassetsthatcouldbedistributedbyahypertexttransferprotocolserver,andviewedbya webbrowser.

Contents
1Contentdevelopersandwebdevelopers 2Overview 3Newapproach 4Seealso 5References

Contentdevelopersandwebdevelopers
WhentheWorldWideWebbegan,webdeveloperseithergeneratedcontentthemselves,ortookexisting documentsandcodedthemintohypertextmarkuplanguage(HTML).Intime,thefieldofwebsite developmentcametoencompassmanytechnologies,soitbecamedifficultforwebsitedeveloperstomaintain somanydifferentskills.Contentdevelopersarespecializedwebsitedeveloperswhohavecontentgeneration skillssuchasgraphicdesign,multimediadevelopment,professionalwriting,anddocumentation.Theycan integratecontentintoneworexistingwebsiteswithoutusinginformationtechnologyskillssuchasscript languageprogramminganddatabaseprogramming. Contentdevelopersmayalsobesearchengineoptimizationspecialists,orInternetmarketingprofessionals. Highquality,uniquecontentiswhatsearchenginesarelookingforandcontentdevelopmentspecialists thereforehaveaveryimportantroletoplayinthesearchengineoptimizationprocess.Oneissuecurrently plaguingtheworldofwebcontentdevelopmentiskeywordstuffedcontentwhicharepreparedsolelyforthe purposeofmanipulatingasearchengine.Thisisgivingabadnametogenuinewebcontentwriting professionals.Theeffectiswritingcontentdesignedtoappealtomachines(algorithms)ratherthanpeopleor community.SearchengineoptimizationspecialistscommonlysubmitcontenttoArticleDirectoriestobuild theirwebsite'sauthorityonanygiventopic.MostArticleDirectoriesallowvisitorstorepublishsubmitted contentwiththeagreementthatalllinksaremaintained.ThishasbecomeamethodofSearchEngine Optimizationformanywebsitestoday.IfwrittenaccordingtoSEOcopywritingrules,thesubmittedcontent willbringbenefitstothepublisher(freeSEOfriendlycontentforawebpage)aswellastotheauthor(a hyperlinkpointingtohis/herwebsite,placedonanSEOfriendlywebpage).[1]

Overview

en.wikipedia.org/wiki/Content_development_(web)

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Content development (web) - Wikipedia, the free encyclopedia

Therearenumerousmethodsonhowtogetstartedwithwebcontentdevelopment.However,itstandsto reasonthatinaplace(theWorldWideWeb)thathadmorethan250millionwebsitesasofDecember2010, with21.4millionnewsiteslaunchedin2010alone,[2]thatawebsitewouldhavetoeitherspecializein specificnicheaudience,haveoriginalcontentthatstoodoutfromitspeers,orpresentcommoninformationin anewway,therebymakingitstandoutamongitspeers. Steponewouldbetodeterminethetypeofsiteyouwanttodevelop(andhaveagoodunderstandingofwhy). Onhiseponymouswebsite(http://www.december.com),owner/developerJohnDecember,whodescribesa majorfocusofhissiteasprovidinglinkstousefulinformationsources,Icontinuouslyworktodiscover, evaluate,describe,organize,andlinktoonlineresourcesthatcanhelpmysitevisitors,offersthefollowing firststepforcontentdevelopment. BecausethecontentofaWebsiteisthesubstancethatdrawsandkeepsanaudience,thecomposition ofyourcontentshouldfollowdirectlyfromyourstatedWebsitepurposeandaudience.Asafirststep, youcanprepareasetofcontentfeaturesthatrelatetoyouraudience'sactivities,interests,andconcerns. Forexample,asiteaboutaschoolsciencefairmightlistrulesofthefair,thelocationanddetailsabout theupcomingevents,statementsbyjudges,anddescriptionsofpastwinningprojects.

Newapproach
Currentlythewebcontentisnolongerrestrictedtotext,buthasexpandedtoengulfotheraudiovisualmedia. Thisincludesvideoclips,presentationsandahostofotherinteractiveformswhichcanbepickedupbythe searchengines.ContentownersarealsoincreasinglyrelyingoncontentprotectionnetworkssuchasIncapsula orDistilNetworkstoachieveagreaterassurancethattheircontentremainsuniqueandunduplicatedonthe web.

Seealso
Contentdesigner Contentmanagement Contentadaptation Professionalwriting

References
1. ^http://www.iml.uts.edu.au/webdev/content/ 2. ^"Internet2010innumbers"(http://royal.pingdom.com/2011/01/12/internet2010innumbers/).Pingdom.12 January2011.

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