technology

adoption
iPod Shuffle recyclable
water
bottles

r o m o s o m es -
c h
genetic
therapy

New iPhones

GOOGLE’S
WAVE Super Designs !!
WELCOME TO ECE 161 - ENGINEERING MANAGEMENT, FIRST SEMESTER 2009-2010
DR. GREGORY TANGONAN AND ENGINEER CESAR PINEDA

WELCOME TO ECE 195.1 - INNOVATION AND TECHNOLOGY CLASS, FIRST SEMESTER 2009-2010
DR. GREGORY TANGONAN AND ENGINEER NO GUICO

ATENEO INNOVATION CENTER

Monday, August 10, 2009
 WELCOME TO INNOVATION AND
TECHNOLOGY
Introductory Lecture Apple’s New iPhone
What is this class about?
t e !
ova
Why might this be useful ?
What are we going to do ? Inn
Syllabus and Reading Materials
What are we going to do ?
Will it be a lot of work ?
How do you grade ? Energy / Environment
Class Environment - Small Startup
Learn together, respect Others’ ideas
Can my friends sit in ?
Do assignments on time => SUCCESS.
Interact like it really matters, cause it does !!
First Assignments - Hunting for Opportunities to Innovate
Presentation on The Economist - Technical Quarterly for the last year.
Business Week Best New Product Designs for the last year.

Monday, August 10, 2009

 “Ideas shape our world. They are the raw materials on
which our future prosperity and heritage depend.” Kamil
Idris, 2006. Director General World IP Org.

Territory size shows the proportion of

worldwide net exports of royalties and
license fees (in US$) that come from
there. Net exports are exports minus
imports. When imports are larger than
exports the territory is not shown.
It is difficult to predict innovation.
But several maps describe clearly the drivers for innovation.
R&D Spending, Total Children, Women in Management, Secondary
Education, Net Immigration, Net Royalties and Licensing

Counterpoint: Flattening of the World lowers the barrier for entry.

http://www.theatlantic.com/doc/200701/orourke-innovation

The stars are aligned for Filipino innovators.

After: Mapping Innovation by P.J. O’Rourke Atlantic Monthly January 2007
Monday, August 10, 2009
 The Innovation Gap will get larger, if we don’t act

Problem:
Gap
between
Rich Nations
&
Poor Nations
is
Growing
not
Lessening

Innovation - Coming up with our own, new ideas and

products will lessen the gap.

Innovation - the real problem is that we need to do

this ourselves, no one will do it for us!
Monday, August 10, 2009
Monday, August 10, 2009
Innovation and Entrepreneurship: Practice and Principles by Peter F. Drucker (1985)

Drucker says you must go out and talk with your market to learn from it. His recurring theme is that innovation and entrepreneurship
are market-focused and market-driven.

Drucker says that innovation isn't inspired by a bright idea, rather it "is organized, systematic, rational work."
Innovation can be mastered and integrated into a company or non-profit organization.

Unexpected successes or unexpected failures within an industry often point to opportunity. 3M’s Post It, Viagra are successful,
accidental innovations.

------------------

William Conner, a medical products salesman, learned that the process for cataract surgery was relatively simple but there remained a
single tricky part of the procedure that made the surgery difficult for physicians. During the surgery, surgeons had to cut a ligament
which involved some risk.

Conner learned: there was an enzyme that could actually dissolve the ligament AND that new methods of storage could preserve
this enzyme allowing it to be used in surgery.

Conner patented the process, and, after considerable testing and approval by the FDA, captured a niche market providing his compound to
surgeons performing cataract surgery.

Drucker notes this is a relatively low-risk type of entrepreneurship. (This minimizes Conner’s contribution by calling it low risk
and not really something new.)

--------------------

Drucker on entrepreneurial management, there are three keys to success:

• having a market focus What about the really great technical

• financial foresight, i.e., cash flow budgeting and planning for capital needs idea that radically changes everything?
• assembling a top management team
Laser, CDs, Stem Cells, Wii, ...?

Read this for yourself, do not How do we understand Google,

take my word for it ... Apple, Microsoft, Facebook as
Innovators?
Monday, August 10, 2009
 Innovation Adoption Curve
Is this still true for hot
new innovations ?
VCRs
Cell Phones
Microwave Ovens
Flat Screens
iPods
Google Search
Genetic Therapies
Facebook
Second Life
Hybrid Cars
...

How a new technical takes hold ... Present thinking along management lines.
The innovation adoption curve (Rogers, 1995) shows the change in the number of new adopters of a product over time,
at different stages of the product life cycle.
The innovators are the earliest users of the product who welcome change, followed by the early adopters who are also
willing to try new ideas but who tend to be more conservative.
The early majority then take up the new product (and accept the change sooner than the average), followed by the
skeptical, later majority which will use new ideas or products only when the majority is doing so.
Finally, the traditionalist laggards are critical of new ideas and tend to only accept new products once they are
mainstream.
Monday, August 10, 2009
Monday, August 10, 2009
Monday, August 10, 2009
Monday, August 10, 2009
 Ateneo
Innovation
Center

Monday, August 10, 2009

Innovations can be seen everywhere
virtual, biomedical, clothing, environmental
DC POLARIZATION OF BILATERAL

Virtual Jason
PREFRONTAL CORTEX, NIH

PROVIGIL $4 to $16 a pill

www.provigil.com

f
my avatar, Xan Hazlitt--
pictured above--freely
o u t o
s
of Second Life
e n s e
roams the virtual world

m a k e e n ts ?
n w e l o p m
C a d e v e
th e s e

t oo ?
p l a y New materials/ sensors
w e
Can

Genetically engineered bacteria that consume

corn sugar and produce a polyester form
biodegradable plastics
(The polyester--called polyhydroxyalkanoate, or Healing Fabrics - Wires
PHA--is visible inside the bloated cells.)
Dirt repellant
Bug Repellant
Monday, August 10, 2009
 Biomedical / Biotechnology Innovations

Cell Phone
Display of Low
Infrared Fluorescent Dyes Cost Ultrasound
in Mouse

Monday, August 10, 2009

 How innovation happens ...

Green Fluorescent Proteins - Nobel Prize 2008

IR fluorescent proteins - Tsien at UCSD

Bacteria found that uses this key protein

Engineered bacteria for fluorescence

Incorporated protein into mammalian cells

Certain they patented as much as possible !

Enormous implications for visualization of

biochemical processes --- World Research
Community and Health Industry

Monday, August 10, 2009

 Cellulosic Ethanol

How do we break down cellulose to get ethanol?

July 09 Scientific American

You that enter, better know Science.

Monday, August 10, 2009
 Every step requires innovation.

Monday, August 10, 2009

 Innovating in Second Life

Many innovating in a new Virtual World called Second Life...

Monday, August 10, 2009
Innovation King is Apple
- Ipod, iMac, iPod video,iTunes, and now iPhone

the new
iPhone

Integrating Hardware and Software to deliver New Services

AND SHAKEUP THE TECHNO-BUSINESS WORLD!
Monday, August 10, 2009
 Apple Continues to Innovate, we continue to buy ...
Meet the fastest, most
powerful iPhone yet.
iPhone 3G S features
video recording, Voice
Control, up to 32GB of
storage, and more.
$199 !
‘Old’ iPhone $99
How does Apple do it?

Monday, August 10, 2009

 new iPod Shuffle
new design
- no controls on iPod body
- no unlicensed headphones
- you now pay to play with Apple
So little. And yet so much.
The new iPod shuffle is jaw-
droppingly small. It’s half the size
of the previous generation. Yet
there’s room for so much more.
With 4GB of storage, it now holds
up to 1,000 songs and lets you
enjoy multiple playlists, too.
Monday, August 10, 2009
GB1
Up to 1,000 songs
Ships: Within 24hrs
Free Shipping
$79.00
It speaks for itself.
Introducing VoiceOver 2 the feature that gives
iPod shuffle a voice. With the press of a button,
it tells you what song is playing and who’s
performing it. It can even tell you the names of
your playlists, giving you a new way to navigate
your music.

Inovent Founder, Brian Quebengco
Monday, August 10, 2009
Emergence of Filipino
Branded Products
inovent Ilumina
Website : inoventrevolution.wordpress.com
Specs and Features :
32' inch LCD
1.5 TB Hard Drive
Intel Atom Processor (to be changed)
Blue-Ray Slot Drive
4 USB Slots (2 side, 2 back)
HDMI Plug
Hi-Definition Web Camera [Specially made to capture an entire
living room]
Motion Sensor for Remote Control
Integrated Remote Control [Karaoke, Can be used as Phone,
Remote Control, Motion based mouse controller]
VOIP
Linux Based OS
Built-in Video, Picture and Music Playback software
The Inovent Ilumina team is planning to release SDK/APIs for
software developers to build upon the system and create
applications to further add value to the product
 Google’s New WAVE Communications “Browser”
go wave.google.com video to developers on the WAVE
Application Programming Interface (API)
A language that enables communication between computer programs, in
particular between application programs and control programs.

Integrated email, social networking, IM, photo-sharing,

games, collaboration, work flow productivity ...
- COMING SOON

What is a wave?

A wave is equal parts conversation and document. People can

communicate and work together with richly formatted text, photos,
videos, maps, and more.
A wave is shared. Any participant can reply anywhere in the message,
edit the content and add participants at any point in the process. Then
playback lets anyone rewind the wave to see who said what and when.
A wave is live. With live transmission as you type, participants on a
wave can have faster conversations, see edits and interact with
extensions in real-time.

Monday, August 10, 2009

 Strategy for Innovation : Build New Ideas on the
Success of Others ?
How Breakthroughs Happen by A. Hargadon, 2007

Innovation and Technology Class Focuses on:

How Great Businesses arise from Great Ideas
What Strategies will get us there ? Building on success of others.
How Filipinos can effectively compete?
How we innovate in our research groups and in your thesis work.
TMC builds on the iPh
Developments of Gene
Therapy Worldwide to
perform Regenerative
Medicine in the
Philippines.

Build on new New Opportunities

recyclable water Personal Medical
bottles from
cardboard and Mobile Computing Google’s Wave
plastics

Monday, August 10, 2009

 Innovation
Ateneo Center
Innovation Library
Center Reading
Library ListList
Reading
Books

21st Century Economy - A Beginnerʼs Guide by Randy Epping (2009 Vintage)

CATS- The Nine Lives of Innovation by Stephen Lundin (2009 McGraw Hill)
The Clean Tech Revolution: Discover the Top Trends, Technologies, and Companies to Watch by Ron Pernick and
Clint Wilder (2008 First Collins)
Outliers - The Story of Success by Malcolm Gladwell (2008 Little Brown)
Hot, Flat and Crowded by Thomas Friedman (2008 Farrar, Strauss,Giroux)
Groundswell by Charlene Li and Josh Bernoff (2008 Harvard Business Press)
Wikinomics- How Mass Collaboration Changes Everything
by Don Tapscott and Anthony Williams (2008 Portfolio) LED
The Post American World by Fareed Zakariah (2008 Norton)
Founders at Work:Stories of Startups' Early Days by Jessica Livingston
(2007 Apress)
The Black Swan: The Impact of the Highly Improbable by Nassim Taleb (2007 Possibly Maybe)
The World is Flat by Thomas Friedman (2006 Farrar, Straus and Giroux; Updated Edition)
Inventor's Dilemma by Clayton M. Christensen (2002 Harper Collins)
The Inventor's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen and Michael E. Raynor
(2003 Harvard Business School Publishing)
How Breakthroughs Happen: the Surprising Truth about How Companies Innovate by Andrew Hargadon
(2003 Harvard Business School Publishing)
Crossing the Chasm by Geoffrey A. Moore
(2002 Harper Collins)
Home
Newspapers and Magazines
Business Information Sources
Technology Quarterly from the Economist Magazine (2007 to 2008)
New York Times, Wall Street Journal, Time, Business Week, The Economist, Atlantic Monthly
Home Ultrasound
Technical Journals
IEEE Spectrum, Scientific American, American Scientist, MIT Technology Review, Physics Today, EE Times

Monday, August 10, 2009

 We behave as if we are part of a small startup company
We need to generate new product ideas for the company to stay alive !!

Course Requirements
Meeting deadline for presentation is of great importance in evaluating student.
Students are required to make at least four major presentations to the class and to
participate in meaningful class discussions of presentations.

In most cases, the presentations and proposals are Power Point slides (3 charts max –
3 minutes max, for instance). Be prepared to answer questions ! Answer well, extra
charts are OK in answering questions.

Not meeting deadlines will result in a significant lowering of the high grade that
students start with. Position or reaction papers to Invited speakers may also be
required.

The grading scheme is based on class presentations, class participation and reaction
Do the presentations on time. Submit the write-ups on time.
No lame excuses. Bring you best game to the presentations/ proposals.
Clear, hip, concise presentations --> We have our own Ateneo style of innovation talks.
Demonstrate superior listening skills by asking questions and adding ideas.
Give Feedback, incorporate what you hear into what you present.

Monday, August 10, 2009

First Assignment - What is an Innovation ?
Business Weekʼs IDEA: Design Award Winners, 2008
Go to Business Week Site: Star Music Hub

http://
images.businessweek.com/ss/
08/07/0717_idea_winners/

Pick a particular new design LED Lightbulb

and tell Beadle what you chose.

Prepare 3 chart / 3 minute

presentation and a 3 page
write-up on the topic.
Home Ultrasound New Bike Designs
Present and post the results on
the class website.
Text

Amphibian
Personal Fins
Hard Drives

Airflow
Racket

Monday, August 10, 2009

 Economist
Quarterly
June 2009
Pick a Topic from the Economist
Quarterlies

Prepare a 3 Chart / 3 Minutes

Presentation and a 3 page write-up
with these Figures.

Present, Prepare Extra Charts to

Answers Questions, and Post the
Result on Class Website. Done.

Monday, August 10, 2009

 What are we looking for in the Presentations ?
After 3 Charts / 3 Minutes, you are answering questions.
Every Chart must have Figure(s). LED
Never read your charts to the audience.
Hip, snappy presentations not boring, address the CEO of the company.
Every chart has your Name, Class, Topic /Title at bottom.
Microsoft Powerpoint 2003 presentations, pdf for uploading. Examples on
Innovation Class Site.

• Slide 1 -- Explain the important technical ideas underlying this new development,
design, device or business model. The more detailed technical insights the better.
Who are the Lead Innovators, what is new about their approach? Examples - LED’s
are fundamentally more efficient than fluorescent lights. Why and how much? Who
made this happen?

• Slide 2 -- Explain the potential impact of this new approach to the existing market.
Is this going to be a big winner idea or an incremental idea? Are there a lot of other
new possibilities, if we reapply their ideas somewhere else? Make sure you discuss
this well and not just wing it. Example: LED lighting is going to be a really big deal,
plus LED lamps can change color, turn brighter when people approach, can be
combined to sensors to direct light, ...

• Slide 3 -- Is there something we can do in the Philippines now that might create a
new market business opportunity? LED lighting for surgeons, growing plants in a
greenhouse, growing algae, ... Can we do a project aloing these lines now?

• EXTRA SLIDES - You can use this in answer to a question. Learn to thank the
questioner and address the question directly. Do not make bola!! If you cannot
answer it, no problem.

Monday, August 10, 2009

 technology
adoption
iPod Shuffle recyclable
water
bottles

r o m o s o m es -
c h
genetic
therapy

New iPhones

GOOGLE’S
WAVE Super Designs !!
WELCOME TO ECE 195.1/ MSE 160 - INNOVATION & TECHNOLOGY CLASS, FIRST SEMESTER 2009-2010
DR. GREGORY TANGONAN AND ENGINEER NO GUICO

WELCOME TO ECE 161 - ENGINEERING MANAGEMENT, FIRST SEMESTER 2009-2010

DR. GREGORY TANGONAN AND ENGINEER CESAR PINEDA

ATENEO INNOVATION CENTER

Monday, August 10, 2009