Name: Oshin Taylor Teacher: Miss Francis School: St Thomas Technical High Territory: Jamaica Centre #: 100118 Candidate#:

1001182437 Name of Business: Garden Cinema

Table of Content
1. Acknowledgement i 2. Introduction.. ii 3. Description of the business 1 4. Justification of the business 2 5. Selection of appropriate labour 3 6. Sources of fixed and working capital. 4 7. Roles of an entrepreneur 5 8. Types of production 6 9. Level of production .. 7 10. Quality control measures. 8 11. Use of technology.. 9 12. Linkages . 10 13. Potential for growth 11 14. Government regulations.. 12 15. Ethical issues.. 13 16. Bibliography 14

Acknowledgement
I thank God for helping me to complete this SBA on time and I also want to thank Miss Francis for guiding me . I also want to thank my uncles for the necessary facilities to complete the SBA. I thank you all.

Introduction
In this school based assessment (SBA) project, it is based on the making of a cinema in a historical community, which is located in beautiful parish of St Thomas. Inside the SBA you will learn more about the cinema and where exactly it is located. You will also get a brief description of the business. THANK YOU!!!

Description of the business

Have you ever thought of watching movie under the stars in a park? Look no further. The first of its kind in the eastern end of the island will be the home of The Garden cinema. As the name suggests, it will be a movie theatre located smack in the middle of the Botanical garden. Located in the historic Bath Botanical Garden in St Thomas, it will be transformed into a family setting where they can enjoy the best of nature and relaxation. This one-of-a-kind state of the art garden Cinema will open its arms to the public in August 2012 under the patronage of the owner/operator Oshin Taylor and Avalesia Prussia. This type of business is of partnership type because it will help in the growing of the business. When our business has become a fully established success we will be looking towards
franchising the concept throughout St Thomas. As a franchised company we will have to be in a position to demonstrate a successful method of running and controlling the business which can be set up and run in any part of the parish with equal success. This will be achieved by constantly monitoring and adapting our advertising methods in order to develop such a system.

Justification of the Business

The Garden Cinema will be located in the historic Bath community, ideally placed in the Botanical Garden in the parish of St Thomas. This is suitable located as: 1. This will be the central location in the community and for which transportation is easily accessible. 2. Placing the cinema in the community will help it to become a viable business and to make a profit. 3. In the community of Bath, there is a large population of people and also where the fountain is located which brings about people from all around. 4. The desire for home based entertainment is lacking, so this fills a huge void.

Selection of Appropriate Labour

To get the Garden Cinema operating at its full capacity with efficiency, appropriate labour will be comprised of skilled, semi skilled and unskilled. The cinema will have approximately 30 workers. We have 4 skilled workers, 16 semiskilled and 10 unskilled. The skilled workers are as follows: They will be providing ground support. This type of work is for the electrician/technicians. The business will also have an accountant who keeps track of daily transactions of money, an supervisor, and two heads of department one for the skilled and the other for the semi-skilled. The semi-skilled workers are consisted of: they will be providing the costumer with tickets, alone with snacks and refreshment and to ensure that the cinema is under tight security. This is for the 6 sales persons in the cinema and three (3) ticket sellers The unskilled are: 10 janitors who clean the building. The reason for choosing this labor force is because it is suitable for this business.

Sources of Fixed and Working capital

The sources of fixed capital to operate the Garden cinema will be sourced from loans procured from the Jamaica National Building Society (JNBS) and grant from the Tourist Product Development Company (TPDC) of one million dollars ($100,000). This will be used to purchase fixed assets which will include equipment, furniture, machinery and products that will be needs to get the business started. Working capital will be sourced from private funds, which will be used for day-to-day petty vouchers and to cover expenses for a period of five (5) months including.

Roles of the Entrepreneur

As the owner of the business it will be my responsibility to undertake the risk involved in establishing and operation of the cinema. I will be responsible for creating ideas, seeking out unique opportunities and looking for ways to improve the development of the business. In addition, I must: Raise capital either from saving or borrowing to invest in the business. Identify and clarify decision related to the business. Monitor the business internally and externally.

Types of Production
The Garden cinema will be operating as a part of the tertiary industry (service industry). The service industry provides intangible experiences to its users. It will provide entertainment for patrons who are essential to the well-being of the community. This undoubtedly, a unique experience, giving people the opportunity to interact and socialize with each other.

Level of Production
The Garden cinema will be operating at the Domestic level of production. It will provide quality service to patrons in the community of Bath and surrounding environs. It will provide an avenue economic growth in the community and self-sufficiency.

Quality Control measures

The Garden cinema will provide comfortable seating for its patrons to view the best quality movies. Being a family-oriented environment, only appropriately rated movies will be offered. The park and cinema will be properly cleaned and maintained throughout the day. Food and other refreshments served will be freshly prepared and restroom facilities will be provided. All the daily operational activities will be monitored by a supervisor to ensure quality is maintained.

Use of technology
The inkjet printer will be used to manipulate genes in new ways, Digital films of outstanding pictures quality which are set to attract movie fans to the Garden cinema. Fascinating picture quality, excellent color, no shudder, no scratches etc. are eliminated. The innovation sound system that creates a perfect natural impression throughout virtually the entire area in which it is reproduced will be our pride and joy. Electronic ticketing system will be in place. Patrons can also purchase tickets before intended date online. Solar lighting for wall away and overhead lighting.

Linkages
Screening first run films from major distributes such as the 20 th century fax, cowboy pictures, US movie theatre HD, palm pictures, Sony etc. will be a backward linkage. Forward linkage to Bath Fountain Hotel and Spa where agents are given a package deal to visit the fountain and garden cinema.

Potential for Growth

It will be possible for the business to gain a high rate in profit because of the location of the business. The location can benefit the cinema because of the Fountain, Hotel and Spa which is located in that community. This will make access to the garden easier. It is hoped that the garden will expand to include a petting zoo.

Other small business can benefit from the business by operating themed local/craft
shops.

Government Regulations
The Garden Cinema is a huge business that is obligated to pay taxes because the more profit we make the more tax we are obligated to pay therefore putting a strain on our business. We also have to govern our business with the articles of association and the memorandum of association to govern the internal and external aspects of the business. In keeping with the regulations set down, The Garden Cinema will ensure that: The premises are duly inspected for safety and emergency evacuation by the relevant authorities. Cafeteria areas will be in adherence with the Health Department. Taxes turned over to the government Licenses procured for the business Obeyed acts regarding business operations.

Ethical Issues Patrons will be informed of movie ratings and contents prior to admission in order to ensure religions, moral and other values are not infringed upon. Management will ensure that its social responsibility to the community is upheld.

Bibliography Robinson, Karlene, ed. C.X.C Lecture Series: Principles of Business. Jamaica: Kingston 5, Beechwood Avenue, 2003.