Lucy-Jane Newman

(+44) 07794 470331 | 01545 570740 | lun@aber.ac.uk Gwynfa, Aberarth, Aberaeron, Ceredigion, Wales, UK. SA46 0LT British Female | 01/06/1991

Personal Statement
Passionate, hard-working and enthusiastic full-time final year BScEcon (Hons) Marketing student at Aberystwyth University. Currently seeking a Marketing-related graduate scheme that will combine my marketing flair with my computing and interpersonal skills.

Education
BScEcon (Hons) Marketing (N500) (2012-expected graduation 2014) Grade: 2:1 (predicted) Dissertation topic: The efficacy of marketing in the YouTube Beauty Community and its subsequent effects on consumer buying behaviour Areas of interest: Consumer Behaviour Digital Marketing International Marketing Marketing Communications

Aberystwyth University

2010 - present

BScEcon (Hons) Marketing with Computer Science (N5G4) (2011-2012) switched to single honours Marketing due to Year 2 module preferences. BA (Hons) Drama and Performance Studies (W430) (2010-2011) Changed course due to increased interest in business and, therefore, retook my first year. A levels: Religious Studies (B), History (D), General Studies (D) Hagley Catholic High School
B

2002 - 2010

AS-levels: Computer Science, Psychology, Theatre Studies GCSEs: 2 A grades, 5 B grades, 3 C grades (English Language: B, Science: B, English Literature: C, Maths: C)

Relevant Work Experience (Recent)

Marketing Executive & E-Commerce Manager (10 week GoWales Summer placement)
Used modern and post-modern marketing methods to effectively target the correct market for Needle Rock Took Company Director through a re-brand to improve business image, brand development, website traffic growth, and, ultimately, sales. Planned VIP PR business launch event Designed and implemented pre-launch, launch and post-launch digital and print marketing materials including HTML email invitations to launch event (using MailChimp), press releases, promotional material, business cards, print invitations and RSVPs, car magnets, window decals etc. Set up and managed all social media pages for the business Designed website and hand-coded a landing page for the website in HTML/CSS/JavaScript in Adobe Dreamweaver so customers could find out information on the business and launch prior to E-Commerce site being available. Set up E-Commerce site, firstly using the Wordpress CMS (and WooCommerce) and now using Shopify CMS Developed SEO

July Sept 2013 (full-time) Sept 2013 present (part-time)

Digital Marketing Developer (4 week Summer placement) Managed and updated the company website content Optimised website SEO Developed online and print marketing Utilised social media to promote events and offers Devised and implemented marketing strategies to attract new touring customers to the site Liaised with holiday home owners to maintain good customer relations

May July 2013 (full-time)

Other Qualifications
City & Guilds Professional Development Award (Level 4) in Digital Marketing (achieved while at Needle Rock)

University Activities and Memberships

3rd Year Marketing Academic Representative 1st Year Marketing Academic Representative 1st Year Performance Studies Academic Representative AberMaCS (Aberystwyth Make-up & Costume Society) Founder and President (August 2011 December 2012) Society Personality of the Year (2011-2012) Beauty Editor for The Courier University Newspaper

Skills
Communication From August 2011-December 2012, I was President of AberMaCS (Aberystwyth Make-up and Costume Society) and good communication skills were crucial. I am comfortable leading, teaching and presenting in front of a group of people as I taught seminars and had to do it often as President. I find it easy to make good relationships with my peers and colleagues and was voted Society Personality of the Year 2011-12 (Won). I believe in being articulate as well as well-presented at all times. Time-management and good organisation skills, for me, is absolutely essential as, without it, I would not be able to balance my curricular and extra-curricular activities effectively. I manage my time well and always complete every task to the best of my ability. With a strong artistic background, I have a creative flair and approach when it comes to Marketing and Advertising. I enjoy branding and coming up with logos, tag lines and product designs. I have a definite eye for detail. I read Computer Science modules in my first year at University (33% degree) specialising in Web Development modules. AS-level in Computer Science ICT GCSE at Grade B. Highly competent in the use of: Microsoft Office Suite; Adobe Photoshop and Dreamweaver; Operating systems: Windows (98, XP, Vista, 7, 8), Linux, iOS and open-source variants. Competent with Excel formulae manipulation and capable of basic Python, XHTML, CSS and JavaScript programming. Fast typer 55 words per minute.

Organisation

Creativity

Computing

Personal Interests
Writing I am the Beauty Editor in the Lifestyle section of the Aberystwyth University newspaper, The Courier. Due to my reputation and knowledge of cosmetics and skincare (I have worked as a freelance make-up artist for 4 years) , I was approached by the Editor of the paper to write a regular column about beauty trends, tips and tricks, product reviews and recommendations. I enjoy writing articles and pride myself in excellent grammar. Not only is Marketing my degree discipline but it is also my passion and greatest skill. I have thoroughly enjoyed working in the field of Marketing in my summer placements, and applying what I have learnt in my various modules to a real business setting. My dissertation is focused on how effective the marketing used in the YouTube beauty community (advertising, PR, direct marketing) is and how it can affect consumer buying patterns and behaviour. I thoroughly enjoy skiing and carry out my hobby on a weekly basis on the dry slope near where I live. I have also travelled to the Italian Alps on many occasions to pursue my hobby. I find it relaxing and useful as it teaches me how to manage challenging situations.

Marketing

Skiing

Referees
Mrs. Carolyn Parry - Acting Deputy Director Aberystwyth University Penglais Aberystwyth Ceredigion SY23 3DB E-mail: cep@aber.ac.uk Tel: 01970 622378 Dr. Ali Wright Charberlee Pengarreg Llanrhystud Ceredigion SY23 5DH E-mail: ali@needlerock.co.uk Tel: 01974 202128/07534 216297