WORK BOOK ACTIVITY

1. Product: Chocolates. 2. Brand name: San Jose Cocoa chocolates. 3. Trade name /corporate Brand- San Jose confectionery. 4. Brand ar!/"o#o:

The logo reveals the companys name in a simple way. The white shade resembles milk, reflecting healthy & n tritio s food. The brown colo r reflects original color of chocolate. $. Trade mar!/ a%cot: ! r "ascot is the symbol of royalty

&. '(o#an: #rresistible e$c ses to ind lge%% &elight 'o rself. ). Brand A*arene%%: (e will se )iral marketing as o r first mode of creating awareness. &efinition of viral marketing* se pre-e$isting social networks and online for ms to increase brand awareness. achieve prod ct sales thro gh self-replicating viral processes.

 analogo s to the spread of vir ses or comp ter vir ses. +ow does it work, delivered by word of mo th or enhanced by the network effects of the #nternet in form of video clips, interactive -lash games, e.ooks, brand able software, images, or te$t messages +ow effective it is, Two thirds of the worlds #nternet pop lation now visit a social network or blog site weekly. //01 million people visit the top /2 social networks each month. -acebook has 2001 million active sers. Time spent visiting Social media sites now e$ceed time spent emailing. 2/3 of people who find news online forward it on thro gh social networks, email, or posts. 243 of ad lts polled state that they connected with their social network. +. Po%,t,on,n# t-e .rand: 5ni6 eness of the brand m st make a proposition to the cons mers so that they m st e$perience the original taste of cocoa. (e want the cons mer to get the original and real taste of cocoa. #t is free from any artificial flavors. /. Tar#et ar!et: (e relish a s perb brand image among c stomers with distrib ted cons mer base among all age gro ps. se their cell phone to remain

10.

Brand Arc-,tecture:

7ndorsed brands -or e$ample, 8estle 9it9at, Cadb ry &airy "ilk, Sony :layStation or :olo by ;alph <a ren. These brands incl de a parent brand - which may be a corporate brand, an mbrella brand, or

a family brand - as an endorsement to a s b-brand or an individ al, prod ct brand. The endorsement sho ld add credibility to the endorsed s b-brand in the eyes of cons mers. =s San Jose is the name of the company and cocoa chocolate is the s b brand, so the name of the endorsed brand will be S=8 J!S7 C!C!= C+!C!<=T7S.

11.

Brand name %ource%:

Cocoa chocolates* The ltimate blend of milk and cocoa. The .rand name is designed to maintain the composition of health & n trition along with providing the real taste of chocolates >cocoa?. Since ancient times chocolates has been mark of royalty and we want o r cons mers to e$perience the same feel. So we se the finest @+=8= cocoa and blend it with p re milk to give a mo th watering taste.