Beruflich Dokumente
Kultur Dokumente
pati C064
FLIPKART
Started by Sachin Bansal & Binny Bansal in 2007
with an initial capital of 4 Lakh Market Leader in the e-commerce industry in India Sales of INR 5 billion in 2011-12. Projected sales of INR 50 billion by 2015 E-Retail Books & e-books, Electronic Goods, Apparel, Home Appliances & Furnishing Recently Tiger Global, Naspers, Accel Partners and Iconiq Capital invested $200 million making the total investment to $380 million
In Top 20 Websites in India 11.5 million titles available 1 million visits every day 4500 current team strength in 27 cities 30000+ items shipped per day
VISION
MISSION
OBJECTIVE
Book lovers
FLIPKART
Product
Price
Promotion
No Kidding No Worries Shopping ka naya address Fashion ka naya address
Place
Warehouses in eight metros Shipping and courier intermediaries Fast Delivery
Advertisements By Flipkart
Passion Index
Threat Of Substitutes
Traditional brick & mortar stores Advent of e-book readers like iPad and Kindle
(Low)
(Low)
13
14
Utilitarian Value
Money saving
Experiential Value
Entertainment
Time saving
Visual
Larger selection
Escape
Excellence Service
Interaction
ECommerc e Systems
Customer s Decision
Environmental Factors
Source : Geniicon.blogspot.com
Source : Geniicon.blogspot.com
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