Adialisation in Ndia: Insights & Analysis

Special Issue April, 2012
April, 2012
INSIGHTS & ANALYSIS
A!IALISATI"N IN IN!IA
India Transport Portal, 2012

India Transport Portal 0
Ta#le o$ contents
%lic& on t'e article (ou )is' to read to reac' it directl(* %lic& on t'e "L+N ,#ac& to ta#le o$ contents- at t'e end o$ eac' article to co.e #ac& at t'e articles list*
Articles/
T'e rise o$ radialisation in India I.pact o$ %'inese radial t(re on India !i$$erent t(pes o$ radial t(res adial t(res and $uel sa2in3s T'e ot'er li2es o$ radial t(res T'e pro3ress o$ radial tec'nolo3( p*2 p*0 p*1 p12 p*14 p*11
Inter2ie)s/
56 T(re/ ,T'e onl( )a( to co.pete is to pro2ide 7ualit( t(res- 89* 0* :u&'opad'(a(, !irector ; &!< AT:A/ ,=6H 8 !LP"H 9 > 6 L> H ? SH!N ? Y I ,+GL!+ BC9 H?- :r* aDi2 Eud'raDa, !irector General p*22 "@PH? !A @B B 6H T @ !"LBC p*20
%lean Air Initiati2e/ ,Lon3 ran3e truc&s 'a2e t'e 3reatest potential $or $uel sa2in3s- :r* Part'aa Eosu, Head o$ Indian "$$ice p*2F Apollo T(res/ ,T'e $ait' t'at custo.ers s'o)s in our products is a testi.on(- :r* Satis' S'ar.a, %'ie$ India "perations p*21
&; G =/ ,&;G= = H 0 A H>!PH L+?B!+ B ?@>> H? ? - 09* 1L+ G * @ P!9 L? 1L>H I 9 H?LGH+ B :ar&etin3 at %eat Li.ited p*I2 :ic'elin/ ,=4 #illion liters o$ $uel can #e sa2ed )it' :ic'elin t(res- :r* E* 6u.ar, %ountr( Head !istri#ution p*IJ
%redits
India Transport Portal
ise o$ radialisation
The rise of radialisation in India

T'e Passen3er %ar adial ;P% < le2el is al.ost at constitute one o$ t'e #i33est tec'nolo3ical trends t'at 10 0H #ut t'e Truc& and Eus adial ;TE < le2el is #rea&t'rou3's in t(re .anu$acturin3* India 'as also #eco.e a part( )a( #e'ind* Loo&in3 at t'e current trend in TE , to t'is )orldM)ide radial re2olution* adialisation is not a ne) p'eno.enon in t'is countr(* Ba( #ac& in 11==, radial t'e reasons $or t'e recent 3ro)t' )it' t'e $ocus tec'nolo3( .ade its de#ut in India t'rou3' nati2e on )'at t')arted t'e pre2ious 3ro)t' in t'is .anu$acturer 56 T(re and since t'en, t'ere 'as #een a stead( sector* Ho) can radialisation pla( an i.portant penetration o$ radialisation* T'e trend, 'o)e2er, 'as lar3el( role in pro2idin3 sustaina#le .o#ilit( and )'ere #een restricted to t'e passen3er car se3.ent* t'e trend is 'eadin3 to)ardsR
A #oo.in3 econo.( coupled )it' an en'anced le2el o$ = 6H K 9"GL? BC9H L+G@?B9C L? + K > +YH95L+5 to)ards radial
SdK T2U2 dV WXY -YY2WoZ K increased radial pre$erences 'a2e ta&en t'e P% le2el to al.ost 100H* radialisation of 9-10% and the figure is T'is sa.e transition 'as not #een )itnessed in t'e expected to double by FY 201 !" arena o$ co..ercial 2e'icles #ut t'an&s to a nu.#er o$
structural c'an3es, t'e laOit( 'as no) seen a re2ersal* In 'is sector too, especiall(, in t'e truc& and #us cate3or(, radial inroads 'a2e 3at'ered si3ni$icant .o.entu.* The current trend in the T&B radialisation
.otoriNation and "ri3inal A7uip.ent 0!+@I!>B@9H9?L ;"A:<
Accordin3 to a report #( I% A Li.ited, t'e Indian T&E sector is Source: SMC, companies, 2011
Domestictyre market share in T&B segment (%) !B ! P?B9@>B@9!" L+I"HQL + S L+BL !? I!9 !? 9!GL!" B9H+G? !9H
concerned* T'is sector currentl( 'as a radialisation o$ 1M10H and t'e $i3ure is eOpected to dou#le #( >Y 201I* Apollo
I 11 2F
MRF CEAT JK Tyres
T'is is still a .H!5H9 IL5@9H > PS!9HG B
B6H K 9"GL? !YH9!5H
4FH* T'is $i3ure )ill (ield 'ope, ne2ert'eless, i$ one loo&s at t'e pre2ious trends* In 2000 t'e radial rate in t'e truc& cate3or( )as a .ere 1H M t'is increased to around 0H in 200F* A stead( positi2e 3ro)t' o2er t'e (ears is clearl( discerna#le #ut still t'e countr( la3s #e'ind e2en in Asia* In countries li&e %'ina and
1F 11 1I
Birla O !ers
T'ailand, t'e s'i$t to)ards t'is tec'nolo3( 'as #een 7uite per2asi2e* %'ina 'as re3istered al.ost =0H radialisation at an industr(M)ide le2el* %o.pared to t'at, India is still in an e.#r(onic sta3e*
ise o$ radialisation The dri#ing factors in the recent up$ard trends in radialisation
SdK ]^^_ S-`YuX-YW i-Pu2W T'ere only )ere i.portant in$rastructural s'ortco.in3s in India t'at stated that truc&s should be loaded .ade t'e countr( la3 #e'ind t'e 3lo#al trends to)ards radial as per the dictates of the 'entral (otor con2er3ence* T'e poor road conditions )ere a .aDor $actor )ehicle *ules! This change has definitely #e'ind t'e slo) de2elop.ent and upta&e o$ t(res )it' radial tec'nolo3( in t'e T&E sector* T'e 2aried road net)or&s o$ turned the table for radialisation in this India, o$ten in an appallin3 state, )ere detri.ental to t'e Pu2W@a
s(ste.atic o2er'auls and recent i.pro2e.ents in t'e road net)or&, t'e situation 'as i.pro2ed* T'e 3o2ern.ent 'as pu.ped in lar3e capital in2est.ent to i.pro2e t'e condition
BC9HL? > +GLBL + !+G 9HG@>HG LB? ?6H"" "LIH [ KHYH9 G@H B
o$ roads* India is eOpected to #uild I0,000 &. o$ roads o2er t'e neOt t)o (ears, accordin3 to 9*S* researc' and consultin3 $ir. >rost & Sulli2an* T'ese proDects li&e t'e Golden +uadrilateral and 'i3')a(s pro2idin3 connecti2it( in t'e Nort'MSout' and AastMBest corridors 'a2e .ade t'e use o$ radial t(res $easi#le*
Truc& o2erloadin3 )as also
anot'er issue* It )as not
unco..on to see truc&s t'at 'a2e a .aOi.u. capacit( o$ 1 tons carr(in3 around 1I tons o$ )ei3't, causin3 irrepara#le da.a3es to t'e t(res* T'e eOcessi2e pressure on t'e 2e'icle due to t'is .is'andlin3 caused $re7uent accidents as )ell* T'e 2000 Supre.e %ourt Dud3.ent #rou3't a#out a re$res'in3 c'an3e in t'is o2erloadin3 scenario* T'e 2erdict stated t'at truc&s s'ould #e loaded onl( as per t'e dictates o$ t'e %entral :otor ?e'icle ules and accordin3l( t'e state 3o2ern.ents )ere directed to act*
T'is c'an3e 'as de$initel( turned t'e ta#le $or radialisation in t'is se3.ent* T'e rise o$ .ultiMaOle 2e'icles or :A?s $urt'er pla(ed a catal(tic role* T'ese 2e'icles 'a2e increased
e$$icienc( o$ t'e truc&in3 industr(* T'ese ne) truc&s are capa#le o$ carr(in3 .ore loads\ around 00H .ore t'an )'at )as possi#le #( nor.al truc&s and 'a2e rede$ined $rei3't
Prod ct !iseTyre Demand(%)

Source: SMC
.o2e.ent in a lar3e )a(* Bit' t'is +HK YH6L>"H BCSH P6@A
and spo&eL B9!+?S 9B!BL + 6!? AH> PH S S@"!9 !+G KLB6 B6H ad2ent o$ .oderniNation trends in t'e 'ea2( 2e'icle se3.ent t'e dri2e to)ards radialisation 'as #eco.e easier* T"B #$ %C$ %no$ing the benefits of radial tyres
F 10 1 11
T'e lac& o$ &no)led3e a#out t'e ad2anta3es o$ radial t(res also )as an in'i#itin3 $actor especiall( in t'e case o$ t'e end
0=
2&' ( Trac or O !er
users* T'e initial in2est.ent $or suc' t(res is $ar 'i3'er t'an t'e ot'er standard t(pes i*e* t'e crossMpl( t(pe* T'e lo) rollin3 resistance $orce due to t'e nonMcrisscross o$ t'e plies is one o$ t'e reasons $or t'at* Naturall(, t'is t(re can 3uarantee .ore .ilea3e as )ell as #etter lon3e2it( t'an t'e #ias t(pe t'at in2ol2es lo) in2est.ent*
ise o$ radialisation In t'e conteOt o$ t'e 3lo#al oil reser2e crunc', s&(roc&etin3
abeadin3 t(re .anu$acturers li&e :ic'elin $uel prices and also 'i3' t(re prices, t'e transition to)ards radialisation see.s to #e t'e #est option* T'e en2iron.ental $ho are furthering their radial interest in $riendliness o$ t'ese t(res o)in3 to less e.ission o$ 3reen'ouse the country ha#e co.e up $ith the plan to 3ases is anot'er plus point t'at can 'ardl( #e i3nored in t'e educate dealers and especially for endera o$ 3lo#al )ar.in3* T'us to $ul$ill t'e 3oal to)ards sustaina#le .o#ilit(, India needs to incorporate $ast users to populari/e the usage of tyres $ith radialisation trends across all se3.ents o$ transportations* YUo WK2XoXPZ@a
+here is the radialisation in ,ndia heading to$ards-
T'e current scenario in India de$initel( loo&s pro.isin3 )it' t'e in$rastructural re2a.ps 'appenin3 #ut so.e ot'er $actors also need to #e )or&ed out to &eep on a positi2e pat'*
6H 2;0L? HII = 9B L? !"?
YLB!" L+ B6L? !+G B6HL9 L+BH9H?B to)ards
radial $ittin3 )ill deter.ine t'e $uture o$ t'is t(re standard* Tata :otors and As'o& Le(land, t'e t)o leadin3 .anu$acturers in ,+GL!L? > PPH9>L!" YH6L>"H ?H5PH+B 6!YH > PH @S KLB6 +HK truc& ran3es li&e Pri.a and 9MTruc& t'at are apt $or radial t(re ILBBL+5? =6H GH!"H9L? !K!9H+H?? L? !? >9LBL>!" !? B6!B
I B6H H+GM
users #ecause it is $ro. t'e $or.er t'e initiati2e $or 3eneratin3 t'e tec'nical &no)M'o) )ill co.e* Ser2ice o$ t'e t(re is anot'er co.ponent t'at t'e dealer .ust ta&e care o$ as an ade7uate net)or& o$ ser2ice centers can 3o a lon3 )a( in pro.otin3 radialisation*
Leadin3 t(re .anu$acturers li&e :ic'elin )'o are $urt'erin3 t'eir radial interest in t'e countr( 'a2e co.e up )it' t'e plan to educate dealers and especiall( $or endMusers to populariNe t'e usa3e o$ t(res )it' radial tec'nolo3(*
%learl(, t'e perception o$ t'e t(re .anu$acturers to)ard t'e radial .ar&et o$ India 'as c'an3ed* T'e earlier capacit( constraints o$ t'e do.estic .ar&et, )'ic' 'a2e pa2ed t'e )a( $or in$erior radial 2arieties in t'e countr(, )ill no lon3er
Tyre "egment !ise#ol me(%)

Source: SMC, companies
continue to pla3ue t'e .ar&et, as in2estin3 in t'is sector is no lon3er a ris&( a$$air*
:aDor capital in2est.ent plans $or capacit( au3.entation 'as E)por #een dra)n #( Indian t(re co.panies since 200F* T'is )ill reac' its pea& in t'e >Y o$ 201I )'en t'e industr( is eOpected to increase capacit( #( 20H* >orei3n .a&ers are also not $ar #e'ind in t'e $res' capacit( incre.ental plans* T'ese e$$orts OEM )ill stop t'e entr( o$ #ad 7ualit( products as )ell as increase price co.petiti2eness t'at )ill $urt'er t'e #oo. o$
2I
4J
1I
Replacemen
radialisation*
Words: India Transport Portal Eac& to t a# l e o$ contents
Chinese radials %'inese radial t(res
Impact of Chinese radial tyre on India

%'ineseradial t(res are enterin3 t'e Indian t'e t(re industr( o$ India 'as #e3un to e.#race* T'e #ul& o$ .ar&et* Eut can a radialisation #ein3 done t'e on passen3er car se3.ent ;al.ost 11H< 'as co.e under t'e a.#it o$ t'is tec'nolo3( and radialisation trends o2er t'e price and not on 7ualit( #e #ene$icial to IndiaR
'as also )ar.ed to t'e tec'nolo3icall(Mad2anced radial trend* adialisation is one o$ t'e i.portant structural c'an3es t'at (ears s'o) t'at o$ late t'e co..ercial 2e'icle or %? se3.ent
In t'e truc& and #us radial .ar&et ;TE < especiall(, )'ic' )as earlier do.inated #( t'e crossMpl( 2ariet(, a positi2e 3ro)t' aT2U2 WZY Xu`2U Kc 2Xd WYW 'as #een )itnessed in recent ti.es* It is in t'is se3.ent t'at to $a&e up to this technology originally i.ports $ro. %'ina 'a2e .ade 3reat pro3ress and as earl( as de#eloped by (ichelin1901 in and 200F %'inese radials ca.e to occup( around 40H s'ares o$ TE .ar&et* introduced to truc&s and buses t'e inIndian the e^Q@a Indian t(re co.panies 'a2e no) started to )a&e up to t'is tec'nolo3( ori3inall( de2eloped #( :ic'elin in 11J4 and L+B9 G@>HG B
B9@>N? !+G A@?H? L+ B6H L? =!NL+5 !GY!+B!5H
o$ t'e radial capacit( constraints o$ t'e nati2e .anu$acturers, %'inese radial t(res 3ained a stron3 $oot'old on Indian soil*
T'e 'u3e de.andMsuppl( 3ap in t'e Indian .ar&et ;in 2010
$mport trends o% TB&
t'e de.and $or t(res reac'ed 2*= .illion unites and t'e suppl( ca.e s'ort #( 1*= .illion units< opened t'e door $or %'inese products and t'is 'as #een 'ea2il( re$lected in radial i.port
1+00 1*00 1200 1000 ,00 +00 *00 200 0 F-0. F-0, F-0/ F-10 F-11 Source: 0CRA
1*0 120 100 ,0 +0 *0 20 0 0mpor e1 ra1ial yres 20n 3000 4os5
$i3ures* I$ one loo&s at t'e i.port trends o$ TE s, a stead( positi2e dou#le di3it 3ro)t' in t'e last $i2e to siO (ears can #e seen )it' t'e $inancial (ear ;>Y< 2010 M11 s'o)in3 a 3ro)t' rate o$ around JIH*
% PSHBLBLYH S9L>L+5 ?B9@>B@9H L? B6H NHC B success 6ro7 ! 285 %'inese .anu$acturers li&e
%6L+H?H 9aGLa"L?
Han3N'ou K'on3ce
u##er
%o.pan(, Giti Tire %o.pan( and Bei$an3 %it( Gunaite u##er %o Ltd alon3 )it' !ou#le %oin, In$init(, Aeolus, Bestla&e and Super an3er are predo.inant in t'e Indian
.ar&et .ainl( #ecause o$ t'eir a33ressi2e pricin3 policies* 0
%'inese radial t(res %'ina alread( 'as a 'i3' o2erall radialisation rate co.pared
SdX X-2WY WK uU2PoZ -2;UY to India* In ter.s o$ radialisation trends in t'e truc& and #us co.petition and to pro#ide,ndian cate3ories, t'e )orld a2era3es at 4FH, G?L!L? ?6!9H L? ?HB !B 02H )'ilst India la3s #e'ind at a#out 1=H ;>Y 2012<* .anufacturers $ith the sa.e platfor.6 a #ery i.portant step $as ta&en in the for. Naturall( %'inese .anu$acturers )ill 'a2e se2eral cost ad2anta3es in t'eir &itt(* T'e( 'a2e t'e #ene$its o$ econo.ies of an anti-du.ping duty!"
o$ scale, )'ic' coupled )it' su#sidies $ro. t'e 3o2ern.ent, .a&e t'e landin3 cost o$ %'inese radial t(res lo) ;al.ost 20 to I0H c'eaper t'an nati2e products< and on par )it' Indian crossMpl( 2ariants*
e3ional Trade A3ree.ents ; TA< o$ India alon3 )it' t'e in2erted dut( structure 'as .ade t'e situation eas( $or %'inese pla(ers* 9nder t'e Asia Paci$ic Trade A3ree.ent t'e custo. dut( $or countries li&e %'ina is F*4H )'ic' is 2*JH lo)er t'an t'e nor.al rate*
Anot'er issue t'at 'as resulted in t'e co.petiti2e price is t'e $raudulent in2oicin3 policies underta&en #( #lac& .ar&eters and independent sellers o$ %'inese radial t(res* T'ese t(res are sold )it'out ?AT on a direct cas' transaction polic( t'at &eeps t'e price lo)*
T'e attracti2e pricin3 structure 'as out)ei3'ed possi#le 7ualit( issues associated )it' t'e.* T'is du.pin3 o$ %'inese i.ports in India 'as led to 'ea2( losses $or t'e eOc'e7uer o$ t'e countr( a.ountin3 to a .ont'l( loss o$ around 40 to F0 crore ;11, 400, 000 9S!<, accordin3 to Auto.oti2e T(re
!+@I!>B@9H9L? 0 G?? >L!BL +L? G=0G 8L9H>B 9 fH+H9!" 09 0!:LY Eud'raDa*
Bit'in t'e conteOt o$ a pricin3 )ar in t'e truc& and #us radial t(re se3.ent in India, )'at does not 'elp India is i$ t'e industr( does not eOtract t'e .aOi.u. #ene$its $ro. radialisation due
&adialisation Trend'By "egments

100 /0 ,0 .0 +0 90 *0 '0 20 10 0 F-0/ F-10 F-11 F-12 Source: 0CRA, Annual repor s #assen:er Car %C$ T"B
to poor 7ualit( products* Eene$its suc' as si3ni$icant $uel sa2in3s, lon3erMlastin3 and lon3erMrunnin3 products, and
si3ni$icant ra) .aterial sa2in3s $ro. retreadin3 )ould ne2er #e $ull( eOtracted* 2rotection of the do.estic .ar&et3 4nti-5u.ping 5uty
T'is %'inese radial penetration 'as de$initel( raised concerns $or Indian t(re co.panies* To counter t'e see.in3l( un$air co.petition and to pro2ide Indian .anu$acturers )it' t'e sa.e plat$or., a 2er( i.portant step )as ta&en in t'e $or. o$ an antiMdu.pin3 dut( ;A!!<*
India is not t'e onl( countr( to 'a2e done so as t'e 9SA also adopted t'e sa.e polic( on %'inese radials* In No2e.#er 200F, TE s ca.e under t'e restricted list and $inall( in >e#ruar(M
%'inese radial t(res M2010de$initi2e A!! )as i.posed #( t'e 3o2ern.ent on TE s ;included #ot' t(re and tu#es< $ro. %'ina as )ell as T'ailand*
As part o$ t'e A!!, a price #rac&et o$ 9SG2J M9SG10 per t(re 'as #een i.posed on %'inese products\ despite t'is t'ou3', t(res re.ained c'eaper and continued to .a&e t'eir presence $elt in India* T'is .o2e 'o)e2er 'as not #een )elco.e #( t'e auto.o#ile industr( as t'e i.port restrictions are #ound to a$$ect t'e sector ne3ati2el( as pointed out #( t'e Societ( o$ Indian Auto.o#ile :anu$acturers*
,+ B6H I!>H
I B6H G PH?BL> "L+HL? L+>!S!AL"LBC B
> SH KLB6 B6H
risin3 de.and, naturall( 2e'icle .anu$acturers 'a2e no c'oice #ut to rel( on %'inese radial i.ports as is t'e case )it' auto 3iant Tata :otors* T'e restrictions t'ere$ore )ill t')art t'e 3ro)t' o$ t'e auto sector* Hal$)a( t'rou3' 2011, 'o)e2er, t'is i.port restriction )as li$ted #( t'e AOcise and Ser2ice TaO Appellate Tri#unal post t'e $ilin3 o$ a plea #( Erid3estone India, Tata :otors and %'inese co.panies* T'is 'as (et a3ain raised concerns a.on3 Indian .anu$acturers )'o are #ac& at t'e le2el o$ direct co.petition )it' %'inese co.panies* The expansion #entures of ,ndian .anufacturers to counter the
SPlans $or in2est.ent )ort' around 4, 'hinese radials 00 0 crore $ere underta&en by the ,ndian T'eand suppuration o$ de.and $or radial t(res especiall( in t'e tyre industry as early as 2009-10 T&E sector 'as pro.pted t'e Indian t(re industr( to underta&e bet$een 2010 and 201 the industry $ill .aDor in2est.ent 2entures $or #ro)n and 3reen $ield attract an in#est.ent $orth 176 800 operations* Plans $or in2est.ent )ort' around 4, 000 crore )ere underta&en #( t'e Indian t(re industr( as earl( as 2001M10 crore!"
and #et)een 2010 and 201I t'e industr( )ill attract an in2est.ent )ort' 1=, 000 crore ;I, 000, 000, 000 9S!<*
"ut o$ )'ic' t'e truc& and #us radial .ar&et is eOpected to )rap up around 00H o$ t'e in2est.ent s'are $ollo)ed #( t'at o$ t'e passen3er car sector* :ost Indian co.panies 'a2e ta&en t'e radial pus'* "ne o$ t'e .aDor pla(ers 56 T(re 'as in2est.ent plans )ort' 1, 000 crore ;I00, 000, 000 9S!< $or TE and P% t'at are eOpected to #e co.pleted #( :arc' 201I
)'ereas : > Ltd is all set to pu.p 1, I=2 crore ;2=J, J00, 000 9S!< $or P% proDects*
Si.ilarl( 6esora. Industr( ;Eirla< 'as .ade a 1, 000 crore in2est.ent $or TE and P% * Ne) plants 'a2e #een set up #(
56 T(re in :(sore )'ereas Apollo T(res 'as started ne) radial operations $ro. Earoda* T'e latter 'as in2ested to t'e tunes o$ around 1, 100 crore ;220, 000, 000 9S!< $or t'e sa.e* In $act, top international #rands 'a2e set up radial operations in India directl(* T'e lar3est and .ost a.#itious proDect is t'e :ic'elin one )it' .ore t'an J, 000 crore ;0*F #illion 9S!< $or its TE %'ennai plant* Erid3estone is $ollo)in3 in t'eir $ootsteps*
Special Issue April, 2012 The Future 5irection
%'inese radial t(res
SIW dX-o U2 T2UQ U2WYW WX gWYW T'e si3ni$icant the .ost fro. radial technology and to local in2est.ent in radial tec'nolo3( toda( )ill 'elp #rin3 India o2er t'e neOt (ears closer to)ards t'e Asian accelerate to$ards creating the right a2era3e in radialisation* adial o$$ers $ro. Indian t(re platfor.that supportssustainable co.panies .a( start to dilute t'e %'inese e$$ect* Ho)e2er, t'e c'allen3e re.ains t'at )it' t'e A!! )ai2ed, %'inese transportation!"
t(res )ill continue to .a&e t'eir )a( in t'e Indian .ar&et at a lo)er price t'an nati2e units*
Ho)e2er, as t'is still (out'$ul part o$ t'e t(re industr( e2ol2es and .atures in India, radial t(res s'ould start to #e considered not Dust on price #ut on t'e total 2alue ;or sa2in3s< it #rin3s to users* T'e trend s'ould t'ere$ore start to .o2e $ro. a priceM dri2en .odel to a 2alueMdri2en .odel* %learl(, it )ould #e in ,+GL!L? L+BH9H?B B
HQB9!>B B6H P ?B I9 P 9!GL!" BHc'nolo3( and
to accelerate to)ards creatin3 t'e ri3't plat$or. t'at supports sustaina#le transportation*
&adialisation Trend
100 /0 ,0 .0 +0 90 *0 '0 20 10 0
T"B Tyres 2in 85 Source : 0CRA, Annual repor s
!i$$erent t(pes o$ radial t(res
ifferent types of radial tyres

T'e i.portance o$ radial t(res is crucial as t'ere t(re industr( o$ India and in recent ti.es 'as attracted lots o$ are 2arious t(pes o$ radial t(res produced attention* #( adialisation trends 'a2e not penetrated t'e di$$erent.anu$acturers* Eut as t'e c'eapest countr( in t'e sa.e )a( as t'e( 'a2e done on a 3lo#al le2el* In$rastructural s'ortco.in3s suc' as #ad road conditions, 2arieties 'ea2il( co.pro.ise on 7ualit(, it could o2erloadin3 issues intert)ined )it' lo) a)areness le2el 'a2e ruin t'e e$$orts $or t'e i.pro2e.ent o$ situation t')arted t'e 3ro)t' pace o$ radial t(res in India especiall( in in t'e $or. o$ .aDor in2est.ents #( #ot' top t'e truc& and #us ;T&E< se3.ent* "$ late, 'o)e2er t'e trends rated Indian as )ell as $orei3n #rands*
'a2e seen a re2ersal* Li&e t'e passen3er car sector ;11H radialisation rate< t'e truc& and #us radial .ar&et is also .a&in3 )a2es and 'as a re3istered a 1M10H 3ro)t' it is eOpected to reac' around 20H )it'in t'e neOt t'ree >Ys* T'e radial sector is one o$ t'e .ost $ort'co.in3 do.ains in t'e
S adial t(res are o$ cardinal i.portance in tyres entail great returns in the long run *adial the transport sector especially for T&B!"
T'ere is no den(in3 t'e $act t'at radial t(res are o$ cardinal i.portance in t'e transport sector especiall( $or T&E* In $act, t'e lon3 ter. #ene$its t'at t'ese t(res 3enerate 'a2e 3one a lon3 )a( in displacin3 t'e earlier conser2ati2e notions
attac'ed to t'e.* %o.pared to t'e .uc' in de.and crossM pl( #ias 2ariant, t(res )it' radial tec'nolo3( o$$er #etter .ilea3e and .ost i.portantl( are .uc' .ore $uel e$$icient ;sa2in3 at least 0H and IH .ore $uel $or old and ne) 2e'icles
Table 1: Average Indian Radial vs. Cross Ply T&B tyres

:etric Price ; s< Li$e o$ ne) t(re ;6.< %ost per retreadin3 ; s< Total cost o$ retreadin3 ; s< Increase in li$e a$ter retreadin3 ;6.< Total li$e o$ t(res etreadin3 Possi#le ;Ti.es< :ilea3e ;6.Tl< !iesel %ost ; sTl< >uel %ostT6. ; sT6.< A$$ecti2e %ostT6. ; sT6.< Source/ I% A atin3 >eature, April 2011 Eias 1I ,000 00, 000 I, F00 =, 400 F2, 000 1I=, 000 2 J*0 I=*F F*J F*0 adial 1=, 000 100,000 J, 200 12, 400 220, 000 I20,000 I J*= I=*F F F*1
respecti2el(<* T'e ro#ust #uild o$ t'e t(res ensure al.ost F0H lon3er li$e #ut due to 'i3' per$or.ance capacities t'e initial in2est.ent $or t'ese t(res is 'i3'er t'an t'e #ias t(pes, alt'ou3' in t'e lon3 ter. t'e( are .uc' .ore costMe$$ecti2e* T'e ta#le 1 clearl( testi$ies t'at*
9uality is &ey to the choice of radial tyres
In India, alt'ou3' t'e radial pus' $or all sectors 'as co.e prett( late co.pared to a )orldM)ide le2el, in recent ti.es t'e Indian t(re industr( is $looded )it' 2arious t(pes o$ radial t(res and .anu$acturin3 co.panies* Eu(ers can c'oose $ro. #ot', Indian and $orei3n #rands* Eut )it' t'e inroads o$ %'inese .anu$acturers an alar.in3 trend 'as co.e to li3't* Ta&in3 ad2anta3e o$ t'e recession, t'e 3ro)t' o$ radialisation in India 'as #een .ar&ed #( %'inese #rands o2erta&in3 sales t'an&s to t'eir attracti2e pricin3s )'ic' 'a2e 'ea2il( contri#utedM 1
!i$$erent t(pes o$ radial t(res Mto t'eir success* Post t'e re.o2al o$ antiMdu.pin3 dut( in 2011 t'e pro#le. 'as #eco.e )orst* T'e %'inese radials t'at are du.ped in t'e nati2e .ar&et are 'o)e2er, not considered o$ 3ood 7ualit(* ?arieties t'at are o$ lo)er 7ualit( rule out t'e 2er( e$$icac( o$ radial t(res in t'e $irst place* It is true t'at t(res )it' radial tec'nolo3( re7uire initial 'u3e and capitalM
intensi2e in2est.ents and are priced 'i3'er t'an t'e nor.al 2arieties ;20H .ore in ter.s o$ sellin3 price< #ut t'e #ene$its t'at t'e( incur out)ei3' t'e price issue* Good radial t(res .a&e t'e 2e'icles .ore $uelMe$$icient and are crucial in containin3 car#on e.issions t'at tri33er en2iron.ental
'aNards* T'eir lon3er li$espan and .aneu2era#ilit( ensure sa$er dri2in3 conditions* T'e 'all.ar& o$ a 7ualit( radial t(re is #etter 'andlin3 capacities t'at )ill ensure .ini.al tread )ear* Suc' attri#utes re7uire inno2ation t'at naturall( pus'es t'e price o$ t'e products* Top rated t(re co.panies create inno2ati2e desi3ns to .a&e suc' 'i3' 7ualit( t(res* In "cto#er last (ear, : > $or eOa.ple launc'ed tu#eless radial t(re : > K*L*" t'at is tailor .ade to o$$er 'i3' speed dri2in3 capa#ilities* T'is t(re is e7uipped )it' ad2anced pol(.er alon3side sta#le rin3
construction and can #e used in do.estic as )ell as i.ported cars*
>renc' .anu$acturer :ic'elin t'at supplies tu#eless radial t(res $or passen3er cars 'as co.e up )it' special t(res in t'e S:ic'elin 'as co.e up )it' special t(res TE sector li&e @!A2 @!YI, @KA2 & @KYI t'at are desi3ned )it' in the TB* sector that are designed $ith tec'nolo3ies especiall( suited to Indian roads* Alon3 t'e sa.e technologies especially suited to line, ,ndian Good(ear launc'ed t'e GTI radial t(re t'at is e7uipped )it' Eu##le Elade T: tread #loc& desi3n ta&in3 sa$et( to a roads!" di$$erent le2el* >or consu.ers c'oosin3 c'eaper 2arieties o$ t(res it .eans 'a2in3 to trade do)n on 7ualit(* T'e onl( 3ood ne)s is t'at )it' t'e risin3 de.and in t'e %? se3.ent Indian t(re .a&ers 'a2e $inall( )o&en up and are no) ta&in3 3reat initiati2es to ste. t'e penetration o$ in$erior products* Go2ern.ent .easures li&e i.pro2ed road conditions and restrictions on 2e'icle o2erloadin3 'a2e also eased t'e situation* The gro$th .ap of #arious .anufacturers3 ,ndian and foreign
T'e Indian t(re industr( 'as co.e a lon3 )a( $ro. t'e ti.e 56 T(re $irst launc'ed radial t(res in t'e countr( in t'e 1110s* In t'e (ear 2010M11 t'e capacit( o$ t'e t(re industr( increased #( FH and in t'e (ears 2011M1I t'e industr( is poised $or a ro#ust 20H capacit( en'ance.ent plans* T'e .aDor t'rust o$ t'e
in2est.ent plans is $ocused on de2elopin3 t(res )it' radial tec'nolo3( and a si3ni$icant le2el o$ $inance 'as #een pu.ped into t'e 3reen $ield operations dedicated to t'e TE sector* Al.ost all t'e top t(re co.panies o$ India #e it Apollo T(res Ltd, Erid3estone India or 56 T(re and Industries Li.ited are rollin3 out .assi2e plans $or increasin3 radial capacities* &H!BL? >9 9H L+YH?BPH+B L+ B6H 59HH+ ILH"G [!"" S"!+B L?M 10
!i$$erent t(pes o$ radial t(res Malso dedicated to)ards t'e radial operations onl(* T'e ta#le
S>renc' .anufacturer (ichelinhas a#o2e ;Ta#le 2< details proDects and t'e le2el o$ in2est.ent 2arious pu.ped in in#est.ent to the tune of .anu$acturers 'a2e underta&en* >orei3n t(re co.panies are also not $ar #e'ind and t'e( are ea3er to 3et 16000 crore in a 'hennai plant to produce t'eir s'are o$ t'e Indian .ar&et* 0 06000 radial tyres in its first year!"
>renc' .anu$acturer :ic'elin 'as pu.ped in in2est.ent to t'e tune o$ J,000 crore ;0*F #illion 9S!< in a %'ennai plant t'at )ill start to #e operational #( t'e end o$ 2012* T'is plant is tar3eted to produce I00,000 radial t(res in its $irst (ear )'ic' )ill #e tappin3 into t'e replace.ent .ar&et .ostl(* T'e radial t(re industr( is enDo(in3 continuous 3ro)t' at t'e .o.ent despite t'e )orld)ide recession* 9n$ortunatel( c'eaper products and s.aller disposa#le inco.es 'a2e .eant t'at .an( custo.ers are no) c'oosin3 t'e c'eaper options o$ t(res* Ho)e2er, t'e #ene$its o$ radial t(res are undenia#le and pro2idin3 custo.ers can o2erloo& t'eir initial 'i3'er costs, t'is sector is set to continue 3ro)in3 on #ot' a do.estic and international $ront o$$erin3 .ore and .ore c'oices to #u(ers*
Table !: "a#or pro#ects by the Indian tyre companies that are in pipeline
%o.pan( Location "ra3ada., Ta.il Nadu Apollo T(res Li.ited %'ennai, Ta.il Nadu ?adodara, GuDarat E'uD, GuDarat Eala&ris'na Industries P Ltd* aDast'an & :a'aras'tra %'a&an, Pune Erid3estone Li.ited Pit'a.pur India P TE t(res J, =00 nos T da( 200 110, 000 tonnes T annu. 1, 200 100, 000 tonnes T annu. 200 2, 400 240 200 nos T da( 4, 000 nos T da( 200 tonnes T da( 00 tonnes T da( 40 la&' units 200, 000 nos T da( 2, 000, 000 nos T da( J00, 000 nos T da( 10 240 IJ0 J00 0=0 I10 1, 000 T(res Specialit( t(res Pneu.atic t(re, tu#e & $lap T(res TE P% TE adial t(res %eat Li.ited !unlop India Li.ited >alcon T(res Li.ited 56 T(re & A.#arnat', :a'aras'tra Gu)a'ati, Assa. Harid)ar, 9ttara&'and Specialit( T(res Truc& t(res T(res T(res P% TE Source/ I% A atin3 >eature, April 2011 11 T(res ;2 p'ases< t(res & Aart'.o2ers Product P% t(res ;2 p'ases< %apacit( 1, 000 nos T da( In2est.ent ; s* crore< 2, 100
Industries :(sore, 6arnata&a Sriperu.#udur, Ta.il Nadu
Li.ited
>uel sa2in3s
Radial tyres and f$el savings

Ho) .uc' a t(re is responsi#le $or $uel #ene$ited $ro. a lar3e nu.#er o$ structural c'an3es* "ne o$ consu.ptionR B'at is t'e use o$ radial t(re $or endurin3 results o$ t'is radial trend co.es $ro. t'e t'e .ost $uel sa2in3sR B'at are t'e $actors t'at .a&e $act t'e t'at t'ese t(res are 'i3'l( $uel e$$icient* Acolo3ical 'aNards lar3el( ste. $ro. car#on 3as e.issions and t(res t'at radial t(res )or& to)ards $uel econo.(R
pro.ote $uel econo.( can contain t'is situation* Bit' t'e s'i$t to)ards radialisation t'e 3lo#al t(re industr( 'as
adial t(res, alt'ou3' .ore eOpensi2e, 3arner returns t'at outpace t'e price $actor* T'e $uel sa2in3 tec'nolo3( o$ t'ese t(res is 2er( .uc' in tune )it' t'e 3reen initiati2es t'at are #ein3 underta&en all o2er t'e )orld to 'elp preser2e t'e en2iron.ent*
ST'e $uel sa2in3 tec'nolo3( o$ t'ese t(res :o$ does a tyre .a&e the engine consu.e .ore fuelis #ery .uch in tune $ith the green A nu.#er o$ operational $orces act on an( .o2in3 2e'icle* In initiati#es that are being underta&en to order to continue t'e .o#ilit(, t'ese $orces need to #e help preser#e the en#iron.ent!" countered* T'e en3ine o$ t'e 2e'icle t'us produces a $orce
opposite and 3reater in .a3nitude to continue t'e operation* To produce t'e ener3( o$ t'is $orce, t'e en3ine uses $uel* Naturall(, t'e 'i3'er t'e percenta3e o$ t'e operational $orces on t'e 2e'icle, t'e 'i3'er t'e le2el o$ $uel consu.ption )ill #e*
Ta(le1Distri( tiono% energy cons mption

1008 /08 ,08 .08 +08 908 *08 '08 208 108 08 Source: Mic!elin 6ra<i y 0ner ia ;orces Mec!anical ;ric ion Rollin: resis ance Aero1ynamics
No), one o$ t'e $orces t'at act on t'e .o2in3 2e'icle is t'e T(re ollin3
esistance* T'is $orce created #( t'e t(res accounts $or around oneMt'ird o$ t'e total $orce t'at t'e en3ine e2entuall( needs to co.pensate* B'en t'e t(re rolls on t'e 3round t'is resistance $orce is created* T'e ru##er ele.ent o$ t'e t(re naturall(
a#sor#s ener3( and t'at is dispersed once t'e t(re $leOes $ollo)ed #( a rollin3* T'e Ta#le 1 clearl( s'o)s t'at across di$$erent terrains rollin3 resistance is one o$ t'e .ost i.portant $orces t'at t'e en3ine needs to counter*
12
Special Issue April, 2012 Factors that can induce fuel sa#ings
>uel sa2in3s
SAccordin3 to an esti.ate #( Good(ear, KSuXXWKMteOtured high$ay surfaces T'e i.pact o$ t'is rollin3 e$$ect is lessened )it' t(res t'at 'a2e radial tec'nolo3(* In t'ese t(res, plies o$ cord are placed pro#ide the lo$est rolling resistance;!"
across t'e tire and eac' pl( cord lies at 10 de3rees or perpendicularl( to t'e direction o$ tra2el* T'is si3ni$icantl( reduces t'e rollin3 $riction as t'e plies do not crisscross o2er eac' ot'er* Accordin3 to reports #ased on a test conducted #( Erid3estone Ltd*, t'e s'i$t $ro. a crossMpl( t(re to a radial t(re #rin3s a#out a si3ni$icant decrease in $uel consu.ption o$ a#out 10 per cent and also a correspondin3 decrease in rollin3 resistance #et)een I0 and J0 per cent*
It is i.portant to re.e.#er t'ou3' t'at t(re rollin3 resistance is an i.portant $actor, #ut not t'e onl( one in t'e $uel
consu.ption e7uation* T'us a percenta3e c'an3e in rollin3 resistance does not necessaril( #rin3 a#out t'e sa.e
percenta3e c'an3e in $uel sa2in3 alt'ou3' i$ t'e 2e'icle is .ore aerod(na.ic in desi3n, t'en t'e rollin3 resistance )ill de$initel( create a su#stantial di$$erence to t'e a.ount o$ $uel consu.ed*
Bit'in t'e radial t(re itsel$ t'e de3ree to )'ic' it contri#utes to)ards $uel econo.( 2aries* !i$$erent parts o$ a radial t(re contri#ute to)ards t'e creation o$ rollin3 resistance $orce* T'us t'e )a( a t(re is constructed #( t'e .anu$acturers 'olds t'e &e( point* T'e $rictional $orce t'at is created #et)een t'e t(re and t'e road sur$ace is in$luenced #( t'e t(pe o$ tread used in t'e .a&in3 o$ t'e t(re*
Tread pattern and
tread desi3n constitute one o$ t'e
i.portant $actors t'at 'as a direct #earin3 in 3eneratin3 t'is $orce apart $ro. t'e sur$ace o$ t'e road* Accordin3 to an
)raph 2* +ontri( tion o% tire components to rolling resistance

'9 = 908
H?BLP!BH AC f
GCH!9 P4P
B6MteOtured 'i3')a( sur$aces
pro2ide t'e lo)est rollin3 resistance, )'ile coarseMteOtured sur$aces 3i2e t'e 'i3'est tire rollin3 resistance and t'e lo)est I@H" H> + PCL
T'e latter $actor is not al)a(s eas( to c'an3e #ut t'e $or.er 90 = +98 can #e ta&en care o$ to tac&le t'e pro#le. o$ $uel
consu.ption* Tread or t'e outer en2elope o$ t'e t(re is de$initel( one o$ t'e .ost 2ital parts contri#utin3 to t(re rollin3 resistance $orce #ecause it is t'is part o$ t'e t(re t'at is in direct contact )it' t'e road* A percenta3e o$ around I0M00 H can #e attri#uted to t'e co.pound t'at is used in t'e .a&in3
Source: Bri1:es one
o$ t'e tread as #ein3 responsi#le $or 3eneratin3 t'is $orce ;Grap' 2<*
1I
>uel sa2in3s %o.pounds li&e silica or 2arious t(pes o$ ru##er M #ot' natural and s(nt'etic en3ineerin3 2ariet( can $rictional Cap Base resistance and 'ence 'elp in reducin3 lo)er $uel
)raph ,* +ap & Base constr ction
result in
> +?@PSBL + 4 PHBLPH? B S P!+@I!>B@9H9? GH?L5+ B6H BC9HL? tread )it' a dual la(er* ,+ B6L? NL+G
I P>!S A!?HL B9H!G B6H
outer cap co.pound t'at is used o$$ers #etter traction and lon3e2it( so t'at t'e #est per$or.ance can #e ac'ie2ed #ut at t'e sa.e ti.e t'is attri#ute 3enerates .ore 'eat ;Grap' I<*
T'us an inter.ediate la(er is created #et)een t'e outer cap and carcass )'ic' is lined )it' a cooler co.pound* T'is t(pe o$ en3ineerin3 &eeps t'e te.perature o$ t'e t(re at an opt Source: Bri1:es one i.u. le2el and t'us adds to $uel e$$icienc(* Tread desi3n also contri#utes to ener3( sa2in3* Generall( treads )it' ri# desi3n are considered to #e #etter in t'is respect t'an t'ose )it' lu3 or #loc& desi3ns* T'e dept' o$ t'e tread is also i.portant and accordin3 to a report #( Erid3estone, t(res )it' s'allo) treads are .ore 'elp$ul in pre2entin3 car#on e.issions t'an t'e ot'er cate3or(* Fuel sa#ing tyres fro. leading .anufacturers
Leadin3 t(re co.panies co.e up )it' t(res )it' t'ese $eatures and add on $urt'er inno2ations to .a&e t'e radials .ore opti.iNed $or $uel sa2in3s* >renc' .anu$acturer B6L? L+ "!95HK!C !
0 L>6H"L+L? BC9H? !9H GHGL>!BHG B
Accordin3 to a 3round test conducted #( t'e co.pan(, its truc& and #us t(res )it' radial tec'nolo3( are capa#le o$ sa2in3 around F*42 and J*14 per cent* T'is $uel consu.ption test conducted in :ala(sia )as carried on t)o identical #uses and truc&s #ut $itted )it' di$$erent t(pes o$ t(res*
%o.pared to t'e #ias t(re t(pes, t'e :ic'elin t(res t'at )ere tested M10*00 20 ;$or truc&s< and ener3( radial t(res ;$or #uses<
pro2ed to #e .ore e$$icient in ter.s o$ $uel* Si.ilar tests )ere conducted in 2arious ot'er countries includin3 India and (ielded si.ilar results )it' t'e $uel e$$icienc( ran3in3 $ro. 4*0 to 11 per cent*
In $act, :ic'elin 'as al)a(s li2ed up to its co..it.ent o$ $reein3 its custo.ers $ro. t'e ordeals o$ 'i3' $uel prices* T'e products o$ t'is co.pan( pro2e t'at* T'e co.pan( )as t'e pioneer in t'e usa3e o$ silica in ru##er* In its Aner3( T(res t'is
SAccordin3 to a 3round test conducted #( consu.ption t'at intert)ined )it' its sli3't nature resulted in consu.ption o$ $uel* In addition, t(res o$ t'is .a&er are (ichelin6 its truc& and bus tyresless $ith 3enerall( la#eled )it' :I%HALIN Green @* T'is .ar&in3 on t'e radial technology are capable of sa#ing side )alls o$ t'e t(re ensures 'i3' ener3( e$$icienc( alon3 )it' around <!02 and 1!10 per cent!" an opti.u. per$or.ance le2el*
co.pound )as used $or t'e $irst ti.e and its less 'eat
1J
>uel sa2in3s "t'er leadin3 co.panies also desi3n t'eir products alon3 t'e sa.e line* Erid3estone recentl( launc'ed in India its ecoM $riendl( ran3e o$ t(res under t'e na.e o$ A%"PIA AP100A* T'is specialiNed ran3e is en3ineered especiall( to o$$er lo)
resistance $orce t'at conse7uentl( )ill cater t'e needs o$ $uel e$$icienc( pro3ra.s as )ell as $ul$ill t'e .ission o$ deli.itin3 e.ission 'aNards*
Anot'er leader in t'e industr(, Good(ear, also ali3ned its products $or t'e sa.e cause* T'e I Kone tec'nolo3( t'at t'e #rand uses in desi3nin3 its t(res &eeps t'e resistance $orce to a .ini.u. le2el resultin3 in $uel econo.( in a lar3e )a(* T'e products i.#ued )it' t'is tec'nolo3( 'a2e a special
co.position o$ silica alon3 )it' an ad2anced pol(.er*
adial t(res 'a2e de$initel( #ec&oned .aDor tec'nolo3ical #ene$its $or t'e t(re industr( as a )'ole* Good 7ualit( radials are suita#le $or &eepin3 t'e en2iron.ent sa$e and at t'e sa.e ti.e 3i2e 'i3' end per$or.ances* T'e internal #uild .a&es
SGood(ear also ali3ned its products radial $or t(res .ore #ene$icial t'an t'e #ias t(pes and e2en ne)l( retreaded t(res o$$er 'i3'er $uel sa2in3s t'an t'e nor.al the sa.e cause! The =one technology crossMpl( 2ariants* T'us a s'i$t to)ards t'is trend is considered that the brand uses in designing its tyres to #e )ise and eOpected to continue 3ro)in3 in popularit(* &eeps the resistance force to a .ini.u. le#el resulting in fuel econo.y!" Words: India Transport Portal
Eac& to t a# l e o$ contents
10
etreadin3
The other lives of a radial tyre

B'at is t(re retreadin3 and 'o) #ene$icial is itR co.e o$ a3e and is steadil( 3ettin3 on par )it' t'e 3lo#al B'at are t'e &e( $actors in t'e retreadin3 standards* T'e #ene$its o$ radial trends, 'o)e2er, co.e )it' a processR B'at is t'e .ar&et in IndiaR 'ea2( price ta3* %onsiderin3 t'e lon3 ter. returns, t'e initial
lar3e in2est.ent can #e o2erloo&ed #ut t'ere is no dou#t t'at t'e use o$ 3ood 7ualit( radial t(res 'as increased t'e runnin3 cost o$ 2e'icles especiall( in t'e co..ercial 2e'icle se3.ent ;%?<* T'e 3ood ne)s is t'at t'ese t(res, co.in3 $ro. t'e sta#le o$ leadin3 .anu$acturers, can 'a2e additional li2es as )ell* T'is can #e done t'rou3' t'e t(re retreadin3 process* Bit' t'e rise o$ radialisation, t'e Indian transport sector 'as
+hat is tyre retreading and $hat benefits does it incur-
ST'an&s to this technologicalT(re retreadin3 is essentiall( t'e process #( 2irtue o$ )'ic' t'e ad#ance.ent tyres can no$ achie#e )orn outa tread o$ t'e t(re is replaced )it' a ne) tread* T'is part o$ t'e t(re $or.s its outer la(er and is in constant contact .ileage as high as 16 0096 000 &.!"
)it' t'e road* +uite naturall( t'is part is .ore suscepti#le to )ear and tear processes* In addition, tread is one o$ t'e 2ital
co.ponents t'at deter.ine B6H BC9HL? 9 ""L+5 9H?L?B!+>H !+G L? &e( to t'e per$or.ance o$ t'e t(re* T'us re$ur#is'.ent )it' a ne) tread 3i2es t'e t(re a ne) lease o$ li$e and t'an&s to t'is tec'nolo3ical ad2ance.ent t(res can no) ac'ie2e a
.ilea3e as 'i3' as 1, 401, 000 &.* T'e t)o processes t'at are co..onl( used $or retreadin3 are as descri#ed in $i3ure1* T(re retreadin3 is 'i3'l( ad2anta3eous in ter.s o$ operational
-ig re 1* &etreading processes
costs* In t'e entire scope o$ t'e .anu$acturin3 costs o$ a t(re, tread represents onl( a#out 20M20H* Naturall(, replenis'in3 a tread can #e done at a .uc' lo)er price t'an t'e ori3inal
Con<en ional #rocess
#recure #rocess
cost o$ a ne) t(re*
Accordin3 to industr( esti.ates, t'e process can #e attained >one !rou:! !e process o; >one also !rou:! !e process <ulcanisa ion 7!erein !e s rips o; o; <ulcanisa ion ?u !ere !e at less t'an 'al$ t'e price o$ a ne) t(re* T'is .eans t'at a ru??er o; un<ulcanise1 na ure are pa ern o; !e ru??er s rip is si3ni$icant a.ount sa2in3s can #e .ade in t'e course o$ t'e #R@O6A6 RB (R (KA (CDAE$ E@00A6 presse1 an1 preIcure1 ;rom "LIH I ! BC9H =6@? I9 P B6H >@?B PH9L? S L+B I YLHK B6L? B6H9 casin:F T!is process is also ?e;oreF T!e s rips are applie1 o Gno7n >$ H#R@O6 F@DAE RD HKR( !e casin: 7!ic! mer:es li$e o$ t'e radial t(re is a 'i3'l( e$$ecti2e especiall( #ecause F@DAEF seamlessly 7i ! !e la er radial t(res incur 'u3e cost at t'e $irst place* T'e #est part is !rou:! a layer o; cus!ion or t'at e2en a$ter retreadin3 per$or.ance is ne2er an issue* ?on1in: :um !a is ma1e ;rom a specially prepare1 uncure1 Accordin3 to t'e la#orator( test #( Good(ear, t(re rollin3 ru??erF T!is process is also 9H?L?B!+>H NHC S L+B B !+ H+5L+HL? SH9I 9P!+>H< is al.ost 4BRJB >$ HFRO6 F@DAEF sa.e in case o$ radial t(res )it' ori3inal tread and t'ose )it'M 14
etreadin3 Mretread* Interestin3l( #ot' t'e t(pes 'a2e eO'i#ited less
SA$ter retreadin3, (ichelin tyres can resistance $orce t'an a ne) crossMpl( t(re* etreadin3 o$ t(res is not onl( #ene$icial $ro. t'e point o$ 2ie) o$ cost #ut also is en?oy the sa.e benefits of fuel econo.y ad2anta3eous $ro. t'e en2iron.ental point o$ 2ie)* Suc' t(re as $ith a ne$ tyre!"
rec(clin3 procedures sa2es t'e ecolo3( $ro. .assi2e )astes o$ )orn out t(res and use o$ re.anu$actured t(res sa2es oil resources in a lar3e )a( as )ell* 2rere>uisites of tyre treading3 good casing
>or t(re retreadin3 it is 2ital t'at t'e #od( o$ t'e t(re or t'e carcass on )'ic' t'e process 'as to #e acco.plis'ed is in a desira#le condition* I$ t'e casin3 o$ t'e t(re is in a #ad s'ape t'en t'e )'ole retreadin3 process )ill #eco.e useless and t'e t(re )ill #e una#le to deli2er an opti.iNed per$or.ance* T'e 7ualit( o$ t'e casin3 is t'ere$ore t'e #asis o$ a 3ood retreada#le t(re* Bit' radial t(res produced #( top
.anu$actures suc' 7ualit( concerns are ne2er an issue*
:ic'elin t(res $or eOa.ple, are e7uipped )it' speciall( en3ineered casin3s t'at o$$er t'e ro#ustness re7uired $or sea.less and secured retreadin3 and can in$use t'e t(re )it' .ultiMli$e* A2en a$ter retreadin3 :ic'elin t(res can enDo( t'e ?!PH AH+HILB? I I@H" H> + PC !+G B6H P!NH9L? 8@9!A"H
Tec'nolo3ies as )it' a ne) t(re* T(res .anu$actured #( :ic'elin are e7uipped )it' $eatures li&e protection plies in t'e #ead area, inner liner t'at is air ti3't, elastic ca#le in protection pl(, casin3 pl( )it' 'u.idit( proo$ ca#le etc* All o$ t'ese attri#utes are t'e 'all.ar&s o$ a dura#le casin3 t'at 3i2es en'anced endurance, lon3e2it( and at sa.e ti.e pro2ides a sa$e dri2e*
T'is &ind o$ casin3 ena#les retreadin3 o$ t'e t(re e2en .ore t'an once )'ic' is o$ten re7uired in t'e case o$ truc&s and #uses* T'us in t'e case o$ suc' 7ualit( casin3s e2en a$ter t'e end o$ t'eir $irst li$e, t(res can 3et anot'er li$e* *etreading .ar&et in ,ndia
T'e Indian .ar&et $or t(re retreadin3 'as #elatedl( )o&en up Dust li&e its radial trends across all transport se3.ents* Naturall(, t'e retreadin3 sector is still at a nascent sta3e and at ti.es is disor3aniNed* %o.panies $unctionin3 t'rou3' proper
$ranc'isees or to #e precise or3aniNed co.panies dealin3 )it' retreadin3 #usinesses are 2er( $e) in t'is countr(* : >, Apollo, ALGI, :idas, Sundara. Industries, Anna.alai T(re retreadin3 %orporation, Inda3 and Staines T(res are so.e o$ t'e )ellM &no)n co.panies t'at are associated )it' t'is industr( in India* :an( o$ t'e. 'a2e tec'nolo3ical partners'ips )it' $orei3n co.panies t'at ena#le t'e re.anu$acturin3 o$ )orn out t(res accordin3 to 3lo#al standards* A lar3e part o$ t'e Source: #urcell ireFcom India Transport Portal #usiness, 'o)e2er, is in t'e 'ands o$ unor3aniNed pla(ers* 1=
Special Issue April, 2012 T'is is a de$inite si3n o$ )orr( #ecause
Retreading etreadin3 under suc'
SBit' t'e .o2e to)ards radialisation, circu.stances t'e in$erior retreadin3 processes .a( #e adopted* T'is )ill create .ar&et for retreading in ,ndia has faced a less relia#le t(res in ter.s o$ dura#ilit(, 'andlin3 and can e2en co.pro.ise on passen3er sa$et(* T'ere are ne$ challenge in ter.s of technology!"
ot'er pro#le.s as )ell $or t'e Indian .ar&et* T'e procured treadin3 process, )'ic' is .ore e$$ecti2e t'an t'e con2entional process, is practiced on a 3lo#al le2el, )'ereas in India t'e laBBH9L? ?6!9H L? !? 6L56 !? B6H I 9PH9 =6H con2entional retreadin3 .et'od can create distortion in t'e t(re and can put undue stress on 2arious parts o$ t'e 2e'icle li&e en3ine, suspension etc* )'ic' )ill i.pact on t'e dri2in3 con2enience in t'e lon3 run* The future direction3 prospects and proble.s
T'is process o$ t(re rec(clin3 t'at ena#les t'e opti.u. usa3e o$ t'e product is all set $or a positi2e 3ro)t' in t'e %? se3.ent o$ India ;retreadin3 lar3el( loses out in t'e passen3er car se3.ent due to aest'etics concerns< #ecause o$ t'e practical
$inancial ad2anta3es attac'ed to it* Structural c'an3es li&e Source : #urcell yreFcom increased t'rust to)ards radial trends, ne) National Hi3')a( proDects and t'e e.er3ence o$ .ultiMaOle truc&s 'as .ade t'e retreadin3 o$ t(res t'e .ost econo.ic and )ise option in t'e T&E sector*
T'ere are, 'o)e2er, c'allen3es to .eet as )ell* T'e input cost o$ t(re retreadin3 'as increased s'arpl( o2er t'e (ears* Eot' tread and s'eet ru##er 'a2e $aced price 'i&es* Secondl(, )it' t'e .o2e to)ards radialisation, t'e .ar&et $or retreadin3 in India 'as $aced a ne) c'allen3e in ter.s o$ tec'nolo3(* No) )it' t'e up3raded tec'nolo3ical inputs $or radial t(res,
di$$erent $ro. t'ose $or #ias t(pes, )ere re7uired in t'e retreadin3 process*
Source : SunTyreFsun e)Fcom
T'is in2ol2es 'u3e in2est.ent, )'ic' .an( s.all pla(ers in t'e #usiness cannot a$$ord and are $orced to close do)n* T'is
Tyre &etreading at " n Tyre
could lead to a ne) p'ase in t'is .ar&et as #i3 and reno)ned pla(ers )ill 3et t'e
c'ance to operate .ore t'an ones* de$inin3 t'e disor3aniNed is $or t'e t'e
+ualit( point
3ro)t' o$ t'is industr( and unless t'at is ensured, t'e use o$ re.anu$actured
t(res .a&es no sense*
Words: Portal
India
Transport
Eac& t o t a# l e o$ contents Source: SunTyreFsun e)Fcom
1F
adial tec'nolo3(
adialisation is #eco.in3 an i.portantissue #rea&t'rou3' tec'nolo3( in t(re .anu$acturin3 'as #eco.e especiall( re3ardin3 truc&s* Indian and $orei3n t'e standard practice across t'e 3lo#e* Alt'ou3' India .ade a late entr( in t'is do.ain, its co..ercial 2e'icle se3.ent is pla(ers are in2estin3 .assi2el( to ans)er t'e currentl( a 'ot #ed $or radialisation* In $act, accordin3 to a 3ro)in3 de.and* Eut )'at are t'e c'aracteristics report #( !NA, t'e 3ro)t' rate o$ truc& and #us radials ;TE < o$ a TE R
The progress of radial technology for tr$c%s
A2er since t'e launc' o$ radial t(res #( :ic'elin in 11J4, t'is
)ill 3o up t)oM$old )it'in t'e neOt t)o (ears $ro. t'e eOistin3 radialisation le2el o$ around 10H and radial trends in t'is sector )ill #e at t'e $ore$ront o$ t'e re2enues $or t(re .anu$acturers in India )'o 'a2e su$$ered $ro. lo) .ar3ins recentl(* The de#elop.ent of radial technology for truc&s
IndiaL? IL9?B B9C )it' radial tec'nolo3( 'appened in t'e 'ands o$ 56 T(re in 11== #ut t'at )as $or passen3er radials* It )as onl( in 1111 t'at t'e $irst all steel radials $or truc&s 3ot introduced in India and 56 T(re also 3a2e t'e countr( t'e $irst radial plant $or .anu$acturin3 truc& radials* Bit'in t'e last decade t'e truc& radials scene 'as under3one a 2ast c'an3e* All t'e .aDor pla(ers in t'e t(re .anu$acturin3 industr( M #ot' do.estic and international li&e %eat, Apollo, : > as )ell as :ic'elin and Erid3estone are seen to #e 2(in3 $or t'e Indian .ar&et and t'e( 'a2e also ra.ped up t'eir production $acilities $or truc& radials*
%eat 'as .ade a =00 crore rupees ;1I=, 100, 000 9S!< in2est.ent in its Halol plant, :ic'elin )ill pu.p in J, 000 crore rupees ;0*F #illion 9S!< in its Ta.il Nadu plant, and t'e 2, I00 crore rupees ;J0I, 100, 000 F48 L+YH?BHG L+ GS "" L %'ennai plant is =0H dedicated to t'e production o$ radials $or truc&s alon3 )it' #us radials*
S:ic'elin launc'ed t'e $irst radial t(reNi&olai in SetNer, t'e t(re di2ision 'ead o$ t'e Ger.an #rand %ontinental, )'ic' is set to produce radials in India $ro. 201I, 1910! T2UQ ;UYWYZdUWK W YUo 6!? 9HP!9NHG B6!B ,radialisation )ill #e t'e dri2in3 $orce in t'e ,+GL!+ B9@>N BC9H P!9NHB- !+G !>> 9GL+5"C B6H > PS!+C 6!? technology happened in the hands of @% .ade an in2est.ent to t'e tune o$ 00 .illion Auros ; s II4 Tyre in 1977!"
crore< $or producin3 truc& radials alone in t'e countr(*
11
adial tec'nolo3( T'e nu.erous in2est.ent plans #( t(re .aDors are a clear indicator t'at radial trends are set to continue 3ro)in3 in India*
T'e increase in capacit( is one o$ t'e .ost si3ni$icant de2elop.ents $or truc& radials in India and t'is 'as 'appened due to a nu.#er o$ structural c'an3es in t'e countr( #esides t'e 'ea2( de.and in t'e co..ercial 2e'icle se3.ent arisin3 out o$ t'e #ur3eonin3 econo.ic needs*
T'e pro3ress o$ radial tec'nolo3( $or truc&s is directl( related to t'e i.pro2ed conditions o$ t'e roads in India and t'e upco.in3 AOpress Hi3')a(s as )ell as National Hi3')a(s in t'e countr( )'ic' .ean t'at truc&s $itted )it' radial t(res are #eco.in3 .ore e$$icient and cost e$$ecti2e* A2er since t'e 4 @S9HPH & @9BL? A!+ + B6H YH9" !GL+5
I B9@>N? L+ +HK
3enerations o$ 2e'icles )it' .ultiMaOles and needin3 radial t(res 'a2e #een created to &eep t'eir per$or.ances at an opti.u. le2el* T'e pro.otion o$ radial t(res #( auto.o#ile .anu$acturers li&e Tata :otors as )ell as As'o& Le(land t'rou3' t'eir ne) a3e truc&s li&e Pri.a and 9MTruc& 'as 'elped truc& radials consolidate t'eir position in India and .ade t'e. a .ore accepta#le c'oice $or endMusers*
ST'e (ic=oA#Yc29 2 Kc2WMon A)areness ca.pai3ns #( t'e "ri3inal A7uip.ent dKo X2`WQ d 2 U22XcWUc ;;XYW :anu$acturers or "A:S 'a2e also lar3el( 'elped t'e pro3ress Uu W `X`-oYUhU2P WK Xu`2ZQ o$ radial tec'nolo3( $or truc&s* T'e :ic'elin %ara2an, an radialsfor truc&sthat ha#e been PHYHntM + K6HH" > +>HSBL K!? !+ L++ Y!BLYH HII 9B !LPHG !B B6H > PS!+CL? 9!GL!"? I 9 B9@>N? B6!B 6!YH AHH+ .anufactured $ith the conditions populariNin3 of .anu$actured )it' t'e conditions o$ Indian roads in .ind* ,ndian roads in .ind!"
The i.pro#e.ents in perfor.ance
T'e a)areness o$ t'ese ad2anta3es )as critical $or t'e penetration o$ radial tec'nolo3( $or truc&s in India #ecause t'e initial in2est.ent $or truc& radials )as capital intensi2e co.pared to t'e traditional #ias 2ariant\ despite t'is t'e popularit( o$ radial tec'nolo3( 'as o2erta&en t'at o$ #ias t(pes*
adial t(res co.e )it' o#2ious #ene$its in ter.s o$ $uel sa2in3s, .ilea3e and lon3e2it(* Ne) truc&s $itted )it' radial t(res 'a2e a $uel e$$icienc( o$ a#out 0H 'i3'er t'an t'e ordinar( crossMpl( 2ariant* T'us t'e usa3e o$ radial t(res 'as a positi2e i.pact on t'e en2iron.ent as 3reen'ouse 3as e.issions are lo)er* In ter.s o$ s'ell li$e, t'ese t(res last t)ice as lon3 as crossMpl( t(res* In addition, one can retread radial t(res t'ree ti.es, unli&e t(res )it' older tec'nolo3( t'at can #e retreaded onl( t)ice* T'e aspect ratio is also #etter )it' t'ese t(res* T'e aspect ratio o$ a t(re is t'e 'ei3't o$ t'e t(re side)all eOpressed as a percenta3e o$ t'e t(res )idt'* It 3i2es t(res )it' radial tec'nolo3( t'e ad2anta3es o$ #etter 'andlin3M 20
adial tec'nolo3( Mand .anoeu2ra#ilit(* Accordin3 to an esti.ate #( t'e Acono.ic Ti.es $ro. 2010, t'e o2erall sa2in3 o$ usin3 a 2e'icle $itted )it' radials is approOi.atel( 20 t'ousand rupees ;J12*0 9S!< .ore t'an t'at o$ t'e crossMpl( t(re* The architecture and co.ponents of a truc& radial
Bias Tr ck Tyre
T'e per$or.ance #ene$its o$ a radial t(re ste. essentiall( $ro. its uni7ue arc'itectural #uild and t'e en3ineerin3 o$ its casin3* T'e .ost i.portant part o$ t'e casin3 t'at lies #eneat' t'e tread or t'e outer en2elope o$ t'e t(re co.prises t'e plies o$ cord* 9nli&e con2entional #ias t(res )'ere t'e pl( cord runs across t'e t(re in a crissMcross $as'ion, plies in t(res )it' radial tec'nolo3( run perpendicular to t'e direction o$ tra2el o$ t'e t(re* T'is orientation o$ pl( cords usuall( #uilt )it' pol(ester or steel in t'e case o$ truc& radials creates lo)er resistance and sa2es t'e en3ine $ro. consu.in3 .ore $uel* T'is structure also Source: KG yreFcom 'elps &eep t'e te.perature o$ t'e t(re cooler co.pared to its old counterpart )'ic' adds to t'e dura#ilit( o$ radial t(res in 3eneral*
Pl( cord is onl( one o$ t'e co.ponents t'at .a&e up t'e radial t(re* "2er t'e plies o$ cord co.e t'e protecti2e #elts,
SBit' India rel(in3 so .uc' on road usuall( .ade o$ steel, alt'ou3' ot'er .aterials are also in 2o3ue li&e ara.id s(nt'etic $i#re* T'ese #elts pro2ide transportation6 the de#elop.ent and protection to t'e carcass $ro. an( eOternal s'oc&s and )ear i.pro#e.ent of radial tyres of truc&s has and tear* In t'e case o$ truc& radials, o2er t'e pl( cords t'ere can #e .ore t'an one la(er o$ protecti2e #elts so t'at t'e t(re been instru.ental6 and this radial trend is can #ear t'e 'ea2( )ei3't o$ t'e 2e'icle* T'ere are also ot'er set to continue!" i.portant parts in t'e #od( o$ t'e t(re li&e #ead t'at 'olds t'e
t(re to its )'eel ri.* T'is part co.es coated )it' ru##er and is .ade o$ solid steel )ires* Side Balls, t'at are intert)ined #et)een t'e #eads are la(ered )it' co.pounds o$ ru##er, adds to t'e lateral sta#ilit( o$ t'e t(re and is anot'er i.portant
&adial Tr ck Tyre
aspect o$ its casin3* T'is part o$ t'e radial t(re is .ore $leOi#le t'an t'e #ias t(re, and t'is alon3 )it' t'e po)er$ul steel #elts, pro2ides t'e tread o$ t'e t(re #etter 3rip and does not allo) t'e tread to s7uir. )'ic' adds to t'e increased .ilea3e $actor $or radials in truc&s* AOtra la(ers o$ protecti2e $a#rics .ade o$ pol(ester .a( also $or. t'e #od( o$ t'e radial t(re* T'is part is &no)n as cap plies #ut t'is is .ainl( a $eature $or 'i3' speedin3 2e'icles*
T'e internal #uild and orientation o$ t'e radial t(re sets it apart $ro. t'e con2entional #ias t(res and 'olds t'e &e( $or its ro#ust per$or.ance* Bit' India rel(in3 so .uc' on road
transportation, t'e de2elop.ent and i.pro2e.ent o$ radial t(res o$ truc&s 'as #een instru.ental, and t'is radial trend is set to continue* Words: India Transport Portal Source: KG yreFcom Eac& to t a# l e o$ contents
21
56 T(re
,=6H +"C K!C to compete is to provide T@!"LBC BC9H?India Transport Portal:
!r* * :u&'opad'(a( spea&s a#out t'e need yo$ $or made a presentation that foc$sed on green technology t'e Indian T(re Industr( to $ocus on inno2ation for tyre ind$stry. *o+ +o$ld yo$ balance the immediate need for transportation that India is facing and environmental iss$e and 3reen tec'nolo3ies in order to ta&e ad2anta3es o$ radialisation and to co.pete +hich rhymes +ith investment and technology adoption, a3ainst %'inese pla(ers*
r. R. "$%hopadhyay: Glo#al auto.o#ile is in transition and $acin3 t)o .aDor c'allen3es to ensure sustaina#le 3ro)t' in $uture reduction o$ Green House Gas A.issions ;GHGs< and reduction o$ oil dependenc(* To reduce GHGs e.issions, Go2t* a3encies in respecti2e countries i.posed strict le3islations and re3ulations related to auto.o#ile and t(re industr(* 9nder suc' 3lo#al en2iron.ent re3ulations and le3islations India s'ould )or& to)ards restrainin3 de.and o$ auto.o#ile t'rou3' pro2idin3 3ood .o#ilit( and accessi#ilit( #(/ I I Increasin3 pu#lic transport, %'ar3in3 $ull cost 2e'icle use ;pollution, ener3(, securit(, 3reen'ouse 3as e.issions< 2ia $uel, 2e'icle and usa3e taOes*
$ring the &reen 'reight India (eminar)
T'e( s'ould also adopt a strate3( to restrain 2e'icle use )'ic' pro2ides/ I I I I 9r#an land use .ana3e.ent, Pricin3 o$ 2e'icles use and o)ners'ip, I.pro2in3 pu#lic transportation, Inno2ati2e .o#ilit( tec'nolo3(, o o o o Eus rapid Transport, S.all, nei3'#or'ood cars, Sa$e #ic(cle lanes, %ar s'arin3*
Eesides a#o2e, Go2t* o$ India s'ould encoura3e continual
SGo2t* of ,ndia should encourage in2est.ent in esearc' and Tec'nolo3( de2elop.ent $or ecoM $riendl( tec'nolo3( in auto.o#ile and t(re industr( )it' continual in#est.ent in *esearch and special e.p'asis on !e2elop.ent o$ .uc' cleaner, .ore Technology de#elop.ent for eco-friendly e$$icient and sa$er 2e'icles and ot'er auto co.ponents includin3 t(re* technology!"
India Transport Portal 22
56 T(re
ST'e transportation sector 'as .uc' Indian to tyre ind$stry. .hat an ecofriendly tyre sho$ld li%e, gain through radial tyres o#er r. R. "$%hopadhyay: An2iron.ental sustaina#ilit( o$ t(re con#entional tyres!"
#e3ins )it' desi3n ;lo)er )ei3't, radial construction, lo) aspect ratio<, selection o$ ra) .aterial ;pre$era#l( eco$riendl( & non petro #ased .aterial, rec(cled .aterial, natural
India Transport Portal: -o$ claim for green technologies in the
.aterials li&e silica in place o$ car#on #lac&<, ener3( e$$icient .anu$acturin3 process ;use o$ nonMcon2entional ener3(<, eli.ination o$ )asteTscrap durin3 .anu$acturin3 process, .ini.iNed testin3 and $ield e2aluation, use o$ si.ulation and predicti2e tec'ni7ues $or desi3n, testin3 and e2aluation and a2oid unnecessar( $ield tests* T'e su. o$ a#o2e pro2ide ecoM $riendl( 3reen t(re*
India Transport Portal: The passenger car segment is +ell radialised b$t there is still a lot to do for the tr$c% & b$ses segment. *o+ the transportation sector co$ld gain from radialisation /performances on f$el savings) carbon emission) road safety etc.0,
r. R. "$%hopadhyay: T'e transportation sector 'as .uc' to 3ain t'rou3' radial t(res o2er con2entional t(res* Be can list se2eral #ene$its to radial t(res t'at lead to 3reater road sa$et( and less car#on e.issions )'ile pro2idin3 #etter
per$or.ances/
Lon3er Tread Li$e Al.ost up to 100H .ore )ear li$e* Since t'e tread is $ree $ro. lateral de$lection, t'e tread )ear is less,
Lo)er ollin3 esistance !ue to lac& o$ lateral de$lection o$ tread ele.ents, t'e rollin3 resistance o$ adial T(re is less* T'e ener3( $or traction is al.ost co.pletel( utiliNed ;10H i.pro2e.ent in rollin3 resistance )ill pro2ide a2era3e* 2H $uel sa2in3<,
I I
Hi3'er cornerin3 po)er and s.aller slip an3le, Eetter tracti2e and #ra&in3 3rip due to 3reater area o$ contact patc', t'e 3round pressure is sli3'tl( lo)er and .ore e2enl( distri#uted* T'at leads to 3reater sa$et(,
I I
Eetter 'i3' speed per$or.ance, Eetter ridin3 co.$ort t'is is #ecause o$ 3reater $leOi#ilit(
,SdKTAUA2AT2UQAYYKA2WYAdKUKA;-o;Uooand A suppleness o$ t'e side)all )'ic' can easil( need $or de2elopin3 ne)er and #etter acco..odate t'e du.pin3 2i#ration, tec'nolo3ies $or t(res and pol(.ers* T'is Institute :ore resistance to #ruise i.pact or i.pact, I An2iron.ental $riendl( $e)er ra) .aterials are re7uired I )as esta#lis'edin "cto#er 11 11 as an to produce a t(re reducin3 consu.ption o$ natural independent esearc' and Testin3 La#orator(, to Lo)er $uel consu.ption #rin3s do)n cater to t'e need o$ ru##er and allied industries resources* at 3reen'ouse 3as e.issions* Eetter t(re li$e leads to less no* National and International le2el*
o$ used t(res
2I
56 T(re
SEesides 7ualit( and cost, product li&e Indian mar%et. It is often said that they have a lo+ cost offer. tyre re>uire after sales ser#ice!" .hat does it mean especially regarding materials that are
$sed in tyres /r$bber) carbon blac%) additives and other material0 and in the +ay they are prod$ced, s$ch competitors can provide an ans+er to s$ch concerns /f$el savings) road safety etc.0,
India Transport Portal: Chinese competitors are entering the
o yo$ thin% that
r. R. "$%hopadhyay:%'inese .anu$acturers can o$$er products at lo)er cost co.pared to .anu$acturers in ot'er countries $or se2eral reasons* T'e( recei2e support $ro. %'inese Go2ern.ent t'at is dri2en #( 3reater en2iron.ental pressure and ener3( consu.ption* T'e %'inese 3o2ern.ent 'as also started stron3er incenti2es to pro.ote cleaner tec'nolo3ies in auto.o#ile industr(* T'ere is also a :ass Product An2iron.ent #ecause %'ina possesses a.ple
resources to ac'ie2e lo) cost production*
Ho)e2er, %'inese cost o$ .anu$acturin3 is continuousl( increasin3 and )ill #e co.para#le )it' ot'er countries as soon as %'inese Go2ern.ent )it'dra)s t'eir support*
e3ardin3 7ualit(, %'ina produces 2arious 7ualities o$ t(res M pri.e t(re and econo.ic t(re* Pri.e t(re 7ualit( & cost is co.petiti2e )it' ot'er countries* Acono.ic t(res are la33in3 on t'at* Eesides 7ualit( and cost, product li&e t(re re7uire a$ter sales ser2ice, )'ic' is lac&in3 #( %'inese .anu$acturers in India co.pared to t'eir counterpart in India*
India Transport Portal: *o+ Indian man$fact$rers s$ch as 12 Tyre plan to compete in s$ch environment) bet+een +estern man$fact$rers and lo+ cost players,
r. R. "$%hopadhyay: T'e onl( )a( to co.pete in suc' en2iron.ent is to pro2ide 7ualit( t(res at co.petiti2e price t'rou3' tec'nolo3( de2elop.ent and .anu$acturin3
eOcellence*
India Transport Portal: -o$ made an important observation +ith the tyre disposal. *o+ do yo$ consider the retreading iss$e, Co$ld it be a sol$tion to ens$re a better life cycle for radial tyres,
!r* * :u&'opad'(a(, :*Sc* & P'*!* $ro. Indian r. R. "$%hopadhyay: adial t(re 'as 3ot #etter li$e c(cle Institute o$ Tec'nolo3( is presentl( !irector ; &!< co.pared to con2entional t(res )it' respect to 7ualit(, cost o$ 56 T(re & Industries Ltd, !irector & %A o$ per &. and sa$et(* As radialisation increases in t'e co..ercial HASAT I and %'air.an o$ t'e Indian u##er 2e'icle se3.ent, t'e cold process retreadin3 )ill increase Institute* He )rote .ore t'an 100 researc' and proportionall(* E( en'ancin3 retreadin3 capacit( in Truc&TEus tec'nical papers* He $iled siO Patents* He is aadial se3.ent, t'e t(re disposal can #e .ini.iNed* specialist in 3reen tec'nolo3ies*
2J
AT:A
,=6H 8!LP"H9 >6 L>H ?SH!N? vol$mes abo$t the 7$ality of Indian tyres8
:r* aDi2 Eud'raDa eOplains 'o) t'e Indian T(re industr( is $acin3 t'e %'inese co.petition and 'o) it is a#le to co.pete success$ull( #( $ocusin3 on 7ualit( and an e$$icient, ser2ice support*
India Transport Portal: Chinese radials came to occ$py aro$nd
34 5 shares of the Indian TBR mar%et. *o+ do yo$ e6plain s$ch s$ccess,
"r. Ra#iv B$dhra#a: B'ile 40H could see. to #e a su#stantial percenta3e, it needs to #e understood in t'e conteOt t'at TE s so $ar accounted $or Dust a#out 10H o$ t'e total truc& & #us t(re se3.ent* Eias t(res 'a2e accounted $or t'e .aDor s'are o$ t'e T&E t(res #ot' in "A and replace.ent .ar&et* So success o$ %'inese radials, i$ it can #e so called, needs to #e seen in t'at li.ited conteOt onl(*
:ean)'ile t'e
de.and $or TE s is 3ro)in3 in 2ie)
o$
introduction o$ ne)
3eneration o$ 2e'icles, #etter road
in$rastructure and an a)areness dri2e on superiorit( o$ radial t(res launc'ed #( Indian t(re industr(* T'e industr( 'as lined up s 1I, 000 crore o$ in2est.ents a lar3e part o$ )'ic' is $or TE s* T'e in2est.ents 'a2e #een planned so as to #e a'ead o$ t'e de.and cur2e as t'e de.and $or TE s is poised to rise eOponentiall( as 'appened in t'e case o$ car radials o2er t'e last t)o decades*
At anot'er le2el, (es, t'e risin3 i.port o$ %'inese t(res o$ all &inds is a continuin3 concern )it' Indian t(re industr(* B'ile Indian industr( is not a3ainst t'e le3all( i.ported t(res, a lar3e percenta3e o$ t(res $ro. %'ina are #ein3 du.ped in India t'rou3' un$air .eans suc' as underMin2oicin3 & under
Y!"@!BL + !+G B6!BL? a #i3 concern* AntiMdu.pin3 duties SSuccess o$ %'inese radials needs to #e i.posed on t'e %'inese t(res 'a2e, 'o)e2er, #een 'elp$ul in seen in its li.ited context only!" cur#in3 suc' i.ports*
20
AT:A %'inese .anu$acturers also enDo( a cost ar#itra3e o2er Indian
SIndian .anu$acturers are )ell placed.anu$acturers to $or a 2ariet( o$ reasons* T'e eOport incenti2isation polic( o$ %'ina 'as also pla(ed its part in launch TB*s that co.pete $ith the best in 'elpin3 %'inese t(res 3arner .ar&et in countries suc' as India* the $orld!"
o$ t(res $ro. %'ina to India*
T'ese $acts also .erit consideration )'ile discussin3 t'e i.port
India Transport Portal: China already has a high overall radialisation rate compared to India. oes it mean that China
gained a strong e6perience regarding the TBR man$fact$ring,
"r. Ra#iv B$dhra#a: T'e process o$ radialisation in T&E t(res in %'ina preceded t'at o$ India* To t'at eOtent, (es, %'inese co.panies 'a2e a lon3er eOperience* Ho)e2er Indian
.anu$acturers are )ell placed to launc' TE s t'at co.pete )it' t'e #est in t'e )orld* T'e Indian .anu$acturers 'a2e alread( s'o)n t'eir pro)ess in case o$ car radials, )'ere a3ain t'e radial re2olution cau3't up late in India*
India Transport Portal: It is often said that Chinese players have several cost advantages. .hat are the advantages of the Indian tyre ind$stry that co$ld help to compete against s$ch man$fact$rers,
"r. Ra#iv B$dhra#a: ,+GL!+ > PS!+LH? >H9B!L+"C G +LB H+: C ! le2el pla(in3 $ield in co.parison to t'eir %'inese counterparts )'en it co.es to cost ad2anta3e* T(re .anu$acturin3 is a ra) .aterial intensi2e industr(* %'ina )ent a'ead and .ade a2aila#le t'e i.port o$ Natural u##er, t'e &e( ra) .aterial, to its industr( at a co.parati2el( .uc' lo)er price t'an a2aila#le to Indian .anu$acturers .uc' #e$ore t'e Indian Go2ern.ent a)o&e to t'e realit(*
!espite c'allen3es, Indian t(re .anu$acturers 'a2e #een a#le to co.pete success$ull( in 2ie) o$ un.ista&a#le $ocus on 7ualit( and an e$$icient, relia#le and nationM)ide #ac&Mup ser2ice support*
India Transport Portal: A pricing +ar in the TBR segment in India
AT:A )as set up in 11=0* T'e pri.ar( $unction o$ driven prod$cts beca$se of the benefits that res$lt by $sing t'e Association is to #e a conduit#et)een them. 9n the other hand) tyres get more e6pensive as r$bber Go2ern.ent !epart.ents and t'e t(re co.panies prices rise. *o+ to cope +ith s$ch red$ced fle6ibility, in 'a2in3 t)o )a( co..unication* T'e "r. Ra#iv B$dhra#a: Pricin3 strate3( is at t'e root o$ a .ar&et Association proDects t'e 2ie)s o$ t'e industr( on dri2en econo.(* Eut I cannot a3ree )it' t'e contention t'at 2arious su#Dects to respecti2eGo2ern.ent pricin3 )ar al)a(s leads to poor 7ualit( products* As depart.ents* %on2ersel(, t'e eOpectations o$ t'e .ar&etin3 eOperts 'a2e us #elie2e, 3raduall( lo) 7ualit( Go2ern.ent $ro. t(re industr( are con2e(ed to products are )eeded out and t'e .anu$acturers )'o o$$er a t(re co.panies* 3ood tradeo$$ #et)een pricin3 and 7ualit( )in t'e .ar&et*
+o$ld s$rely lead to poor 7$ality prod$cts. B$t TBR are 7$ality
24
AT:A Be 'a2e seen t'at 'appenin3 in case o$ car radials )'ere t'e
ST(re co.panies 'a2e not #een a#le to o$ products 'as consistentl( i.pro2ed o2er t'e (ears 7ualit( )'ile pass on entirely the increased cost of&eepin3 ra$prices )it'in reasona#le & a$$orda#le li.its* Yes, risin3 cost o$ ra) .aterials is a c'allen3e* And eac' t(re uWYUo WX -WXuY@a
.aDor, in its 2er( o)n )a(, is de2isin3 strate3ies to o2erco.e t'e c'allen3e t'rou3' a co.#ination o$ resource rationaliNation, #etter e$$iciencies, #etter product port$olio etc* T'e $act re.ains t'at t(re co.panies 'a2e not #een a#le to pass on entirel( t'e increased cost o$ ra) .aterials to custo.ers in 2ie) o$ tou3' co.petition leadin3 to i..ense pressure on t'e #otto. lines*
India Transport Portal: India transportation is facing several challenges: f$el savings) carbon emission and road safety. To +hat e6tentIndian tyrescan help to achieve s$ccess regarding these iss$es,
"r. Ra#iv B$dhra#a: As pro2ed #( repeated researc'es, t(res are instru.ental in .eetin3 t'e all t'ree c'allen3es t'at (ou 'a2e .entioned* An a)areness dri2e is on #( t(re
.anu$acturers is 'elpin3 t'e transport sector to ai. $or and realiNe t'e desired 3ains*
,+GL! =9!+?S 9B I 9B!"/ 8!LP"H9 ,+GL!L? H6!9!B HH+U B9@>N? recently anno$nced their choice for 12 Tyre. o yo$ consider
this move as a strong message to be given to Indian tyre ind$stry, :r* aDi2 Eud'raDais !irector General o$ Auto.oti2eT(re :anu$acturers8 Association "r. Ra#iv B$dhra#a: !e$initel( it spea&s 2olu.es a#out t'e ;AT:A<, t'e apeO Industr( Association 7ualit( consciousness o$ Indian t(res* In $act it .irrors t'e representin3 t(re sector* AT:A .e.#ers'ip scenario in car radials )'ere al.ost all t'e popular spreads across 10 lar3est Indian t(re international .odels o$ cars are #ein3 rolled out on t(re .anu$acturers, )'o account $or nearl( 10H o$ t'e .anu$actured in India* Indian t(re production* Eac& to t a# l e o$ contents
2=
%AI
,Lon3 ran3e tr$c%s have the greatest potential for f$el savings8
>i2e .illion re3istered truc&s and 2ans consu.e a#out 'al$ o$ $uel $ro. road transport in India t'us si3ni$icantl(
contri#ute to 3lo#al )ar.in3 and air pollution* So t'ere is a lot o$ )or& t'at can #e done re3ardin3 $leets to ac'ie2e 3reener standards and $uel e$$icienc( as t'e situation is 2er( critical*
T'e $act is t'at
Asia la3s $ar #e'ind Aurope re3ardin3
en2iron.ental standards* Since t'e (ear 2000, India started adoptin3 Auropean e.ission and $uel re3ulations* Toda(, t'e E'arat Sta3e I? is e7ui2alent to t'e Auro I? nor.s* Aurope plans to introduce Auro ?I nor.s in 201J* So t'ere is still a lot to
T'e %lean Air Initiati2e ;%AIMAsia< and t'e Societ( sa( t'ere is a .is.ana3e.ent re3ardin3 t'e $leet s(ste. #ut o$ Indian Auto.o#ile :anu$acturers ;SIA:< coM t'e trut' is t'at t'ere is not an( .ana3e.ent at all* It 'as ne2er eOisted and it 'as to #e entirel( #uilt up* or3aniNed t'e Green >rei3't Se.inar durin3 11t' Auto AOpo* T'e( call $or a #etter sta&e'older A Green >rei3't Pro3ra. in India 'as to #e set up to ac'ie2e education and clean tec'nolo3ies adoption* India pro3ress to)ards $uel sa2in3s and car#on e.issions* T'e truc& epresentati2e :r* Part'aa Eosu eOplains 'is sector in India is 'i3'l( $ra3.ented* :ost part o$ dri2ers o)n position re3ardin3 3reen $leet .ana3e.ent and t'eir truc&s and onl( 4H o$ co.panies 'a2e .ore t'an 20 radialisation* truc&s* T'e 'i3'l( $ra3.ented nature o$ t'e truc&in3 industr(
)it'out stron3 3o2ern.ent re3ulations .a&es it di$$icult to
do re3ardin3 t'e le3al and political $ra.e)or&* So.e )ould
%o..ents 3at'ered #( India Transport Portalpro.ote t'e use o$ ne)er 2e'icles and t'e adoption o$ #etter
tec'nolo3ies* T'ere is a lot o$ )aste as .ultiple lo3istics centers around .an( o$ t'e Indian cities are li.itin3 t'e coordination o$ truc&s* T'is all contri#utes to t'e 'i3' percenta3e o$ e.pt( 'auls o$ truc&s*
ST'ere is a lot o$ )or& t'at can #e done regarding fleetsto achie#egreener G"P ?B H I ! YH6L>"HL? I@H" > +?@PSBL + L? caused #( rollin3 resistance* Lon3Mran3e truc&s 'a2e t'e 3reatest potential $or standardsB"
$uel econo.( i.pro2e.ent and GHG e.issions sa2in3s t'rou3' tec'nolo3( applications* Sta&e'olders 'a2e to #e educated on 2arious aspects and, considerin3 t'is
#ac&3round, t(re and t(res tec'nolo3ies are part o$ t'e solution to)ards a 3reen $leet .ana3e.ent*
:r* Part'aa Eosu 'as .ore t'an 11 (ears o$ Green t(res, dependin3 o$ t'eir co.pounds ;silica etc*< are co.#ined eOperiencein corporate a$$airs, .ore en2iron.ental $riendl(* T'ere is a need to educate corporate co..unications* Ee$ore lea2in3 SIA:, sta&e'olders to radialisation so t'e( can consider t(res as a tool to)ards 3reener $leet .ana3e.ent* It is part o$ a2aila#le 'e )as 'eadin3 t'e %orporate %o..unications* strate3ies in international #est practices t'at sta&e'olders %urrentl( 'e is 'eadin3 t'e India o$$ice o$ t'e %lean Air Initiati2e ;%AI Asia<, )'ic' )or&s 'a2e on to learn $ro.* sustaina#le ur#an transport and air pollution*
2F
Apollo
,=6H I!LB6 B6!B c$stomers sho+s in o$r prod$cts is a testimony8

:r* Satis' S'ar.a eOplains 'o) Apollo T(res 'as radials came to occ$py aro$nd 345 shares of the Indian TBR t'e potential to o2erco.e t'e %'inese mar%et. *o+ do yo$ e6plain s$ch s$ccess, co.petition* T'e t(re co.pan( 'as #een t'e "r. (atish (harma: I a. not sure )'en eOactl( t'is data )as .ar&et leader in t'e co..ercial 2e'icle se3.ent applica#le, #ut in t'e current scenario t'e %'inese truc&M#us $or t'e last t)o decades and pro2ides 'i3' 7ualit( radials )ould constitute less t'an 2 to IH o$ t'e co..ercial ser2ices*
2e'icle ;%?< radial .ar&et in India* Bit' our %'ennai plant producin3 J, 000 truc&M#us radials e2er( da(, and ot'er .anu$acturers also read( )it' t'eir radial capacities, t'ere 'as #een a si3ni$icant increase in t'e do.estic truc&M#us radial capacit(, )'ic' 'as resulted in lo)er i.ports*
India Transport Portal: According to "r. Ra#iv B$dhra#a) chinese
India TransportPortal: *o+ +o$ld yo$ compare the radialisation trend bet+een China and India, .hat lessons can be dra+n from this e6perience,
"r. (atish (harma: Bit' .ore t'an =0H o$ t'e co..ercial 2e'icles run on radial t(res in %'ina, t'e le2el o$ radialisation t'ere is 'i3'* Ha2in3 said t'at, t'e %? se3.ent in %'ina also too& its o)n ti.e to reac' t'e le2el )'ere it is no), and it GLG+LB 6!SSH+ YH9+L56B
So, %'inese t(re .anu$acturers and t'e se3.ent, 'as also ST'ere 'as #een a si3ni$icant increase in e2ol2ed )it' ti.e and 3ained eOperience* Indian the do.estic truc&-bus radial capacity6 .anu$acturers are not $ar #e'ind, )it' .ost o$ t'e. puttin3 radial capacities to .eet t'e 3ro)in3 do.estic de.and* $hich has resulted in lo$er i.ports!"
21
Apollo India Transport Portal: Regarding this sit$ation) in +hat +ay is Apollo Tyres different from its competitors,
"r. (atish (harma: >ro. #ein3 a co.pan( )'ic' )as 100H into %? t(res in India and t'e $irst one to se3.ent t'e .ar&et accordin3 to load and .ilea3e re7uire.ents in di$$erent re3ions o$ t'e countr(, Apollo T(res understands its custo.ers and t'eir re7uire.ents t'e #est*
T'e $act t'at custo.ers 'a2e reposed t'eir $ait' on us consistentl( and )e 'a2e #een t'e .ar&et leaders in t'e co..ercial 2e'icle se3.ent $or t'e last 2 decades clearl( s'o)s t'e ad2anta3e t'at )e counterparts* enDo( o2er our %'inese
"ur continuous interaction )it' t'e custo.ers and $leet o)ners, educatin3 t'e. a#out t'e #ene$its o$ radial t(res, proper $it.ent ad2anta3e* and .aintenance, also co.es to our
Also t'e co..ercial user is 'i3'l( ser2ice
dependent* >or us, #ein3 located 'ere, )it' t'e in$rastructure to pro2ide t'at ser2ice and t'e 'andM'oldin3, and t'e
understandin3 o$ ad2anta3e*
custo.er is .ost
de$initel( an
S>or us, #ein3 located 'ere, )it' t'e India Transport Portal: *o+ do yo$ balance the need for infrastructure to pro#ide that ser#ice and innovation +ith the cost iss$e, hand-holding6 and the understanding of the custo.er is .ost definitely an "r. (atish (harma: T'e Indian t(re industr( 'as #een sur2i2in3 on )a$erMt'in .ar3ins $or .an( (ears* !espite t'at )e 'a2e ad#antage!" continuousl( supported, and so.eti.es led, t'e 3ro)in3
do.estic auto.oti2e industr( )it' #etter tec'nolo3( products* ?er( $e), li&e Apollo, 'a2e #een a#le to re.ain pro$ita#le in suc' circu.stances, )'ere t'ere is constant costM S@?6 A@B B6H > PSHBLBLYH ?>H+!9L correction to #e a$$ected*
G H?+LB !"" K ! S9L>H
India Transport Portal: *o+ +o$ld yo$ describe the prod$cts Apollo is offering) both on 7$ality and cost iss$es) regarding this environment,
"r. (atish (harma: T'e $ait' t'at custo.ers 'a2e #een s'o)in3 in our products, .a&in3 us t'e .ar&et leaders MM#ot' in t'e truc&M#us radial and crossMpl( se3.ent is in itsel$ a testi.on( to our product o$$erin3* Bit' our .anu$acturin3 presence and eOperience o$ operatin3 in I continents )it' di2erse custo.er needs, )e #elie2e t'at )e 'a2e t'e #est product to o$$er at co.petiti2e prices to Indian consu.ers*
I0
Apollo India Transport Portal: Indian Transportation is facing h$ge
S"ur technology tea. is constantly challenges s$ch as road safety) carbon emission and f$el savings. *o+ is Apollo positioned to tac%le s$ch iss$es, $or&ing to$ards increased usage of en#iron.ent friendly ra$ .aterialsB"
)e $eel t'at it is our corporate responsi#ilit( to educate custo.ers on road sa$et( and to )or& to)ards 3reenin3 t'e en2iron.ent* T'rou3' t'e Apollo Sa$e !ri2e initiati2e, )e are educatin3 dri2ers and 2e'icle o)ners on 2arious aspects o$ t(re care and .aintenance*
"r. (atish (harma: Eein3 t'e lar3est t(re .anu$acturer in India,
T'is acti2it(, )'ic' is conducted on 'i3')a(s, residential locations and corporate o$$ices, in$or.s .otorists a#out t'e i.portance o$ .aintainin3 correct t(re pressure, use o$ 2al2e caps, t(re rotation and )'eel ali3n.ent & #alancin3* T'is Sa$e !ri2e ca.pai3n $ro. Apollo T(res 'as also #een reco3niNed and a)arded #( t'e International Institute o$ Aducation, 96* oad Tra$$ic
Be 'a2e #een )or&in3 )it' alternati2e sources o$ ener3( )'ere2er possi#le* >or eOa.ple, our lar3est .anu$acturin3 unit ?adodara, GuDarat 'as a tieMup )it' Gas Aut'orit( o$ India !Y@A SWUKA SKYuA P-UA ooA `WA in X;A `XooXQA TBG fG,T I 9 K!?BH 6H!B 9H> YH9C I9 P fG,TL? 5!? B@9AL+H? lar3est and .ost crucial .ar&et t India* Prior to eO'aust* T'is is a %lean !e2elop.ent :ec'anis. ;%!:< t'is, 'e )as %'ie$ o$ :ar&etin3* A %'e.ical proDect under t'e 6(oto Protocol* An3ineer $ro. t'e National Institute o$ Tec'nolo3(, :r* Satis' S'ar.a studied #usiness "ur tec'nolo3( tea. is constantl( )or&in3 to)ards increased usa3e .ana3e.ent and international .ar&etin3 at t'eo$ en2iron.ent $riendl( ra) .aterials $or our products* %ar#on Elac& is 3raduall( #ein3 replaced )it' Silica, )'ic' Institute o$ :ana3e.ent Tec'nolo3( and Indian reduces t'e rollin3 resistance o$ a t(re* Institute o$ >orei3n Trade* He #e3an 'is career )it' 56 T(re #e$ore Doinin3 Apollo* Eac& to t a# l e o$ contents
I1
%AAT
,&;G= =H0 became instant ?@>>H??India Transport Portal: Chinese radials are entering the Indian
:r* ?inod 6u.ar presents t'e %AAT strate3(* He TBR mar%et +ith a 345 mar%et share. It seems that Chinese eOplains t'at t'e t(re.a&er is )ell prepared to competitors are in good position to ta%e the lion share) ho+ do $ull( satis$( t'e Indian .ar&et* yo$ consider the Chinese competition,
"r. :inod 2$mar: %'inese ca.e in India )'en t'ere )as a 3ap #et)een suppl( and de.and* "nl( 56 T(re )as
producin3 decent 2olu.e* Apollo, : > )as stru33lin3 to 3et $oot'old in t'e .ar&et and esta#lis'in3 t'eir product* No) t'at Indian t(re %o.panies 'a2e ra.ped up production and products are )ell accepted in .ar&et t'e Indian t(re
co.panies )ill 'a2e .aDorit( s'are* Eut t'e %'inese )ill still #e a t'reat*
India Transport Portal: A lot of mar%et commentators say that Chinese competitors provide a cheap 7$ality offer. *o+ do
yo$ consider the Indian TBR mar%et, Innovation or cost driven,
"r. :inod 2$mar: Indian custo.er is )illin3 to pa( .ore $or pre.iu. product* All t(re co.panies are increasin3 s'are o$ t'eir pre.iu. products* TE $or 3ood 7ualit( products* %usto.ers are )illin3 to pa( .ore
India Transport Portal: *o+ +o$ld yo$ describe the prod$cts C;AT is offering) both on 7$ality and cost iss$es) regarding this environment, "r. :inod 2$mar: %AAT did t'ree (ears eOtensi2e custo.er and SAll t(re co.panies are increasin3 s'are .ar&et stud( #e$ore launc'in3 TE t(res in India* %AAT is one o$ of their pre.iu. products! TB* 'usto.ers t'e 2er( $e) co.panies )'o 3ot it ri3't t'e $irst ti.e* B'ile are $illing to pay .ore for good ot'er >uality Indian T(re co.panies too& ti.e to esta#lis' t'eir products, %AAT TE #eca.e instant success )it' 3ood `YX-W@a accepta#ilit( in .ar&et*
I2
%AAT India Transport Portal: As yo$ said) C;AT is foc$sing on
S%eat 'as a33ressi2e plans $or TE * radialisation Be and has aggressive plans +ith ne+ prod$cts to capt$re this mar%et. .hat are the C;AT advantages in this are already appro#ed by Tata (otors & competition, 4sho& CeylandB"
"r. :inod 2$mar: %eat 'as a33ressi2e plans $or TE * Be are alread( appro2ed #( Tata :otors & As'o& Le(land* T'is is 3oin3 to 3i2e us 3ood replace.ent de.and* Also %AAT is also stron3 in eOport .ar&ets and our TE t(res are per$or.in3
eOtre.el( )ell in international .ar&ets too* %eat 'as alread( esta#lis'ed t)o ser2ice centers/ one in San&ari ;Ta.il Nadu< and anot'er in 6odad ;AP< to 3i2e one stop ser2ice $or all Truc&ers*
India Transport Portal: India Transportation is facing h$ge challenges s$ch as road safety) carbon emission and f$el savings. *o+ is C;AT positioned to tac%le s$ch iss$es,
:r* ?inod 6u.ar is ?ice President t :ar&etin3"r. at:inod 2$mar: adial T(re is .ore en2iron.ent $riendl( as %eat Li.ited* He is responsi#le $or dri2in3 all 2e'icle $itted )it' TE consu.e 0M 10H less $uel t'en :ar&etin3 & %usto.er Ser2ice a3enda and con2entional truc& t(re )'ic' )ill lead to lo) car#on e.ission processes*He 'as 10 (ears o$ 7ualitati2e also* Be at %AAT 'a2e ta&en up t'e issue o$ oad sa$et( and are runnin3 pro3ra.s to educate sc'ool c'ildren on road eOperience in t'e areas o$ :ar&etin3* :r* ?inod sa$et(* "ur EeIdiotSa$e #i&e t(re ca.pai3n also 'i3'li3'ted 6u.ar is 3raduated o$ t'e S(.#iosis %entre $or t'e need $or road sa$et(* :ana3e.ent and Hu.an esource !e2elop.ent and t'e "s.ania 9ni2ersit(* Eac& to t a# l e o$ contents
II
:ic'elin
,=4 #illion liters of f$el can be saved +ith "ichelin tyres8

:r* E* 6u.ar eOplains 'o) :ic'elin considersthe t'e commercial vehicle segment. .hat +o$ld yo$ consider to Indian .ar&et* He spea&s a#out t'e eOperience o$ %ey elements to ens$re the Indian mar%et to contin$e be the development of radialisation, t'e 3iant .anu$acturer re3ardin3 radial t(resits and 'o) t'e >renc' co.pan( can #ene$it $ro. its "r. B. 2$mar/ B'ile t'e passen3er car .ar&et in India is al.ost cuttin3 ed3e tec'nolo3(*
radialised, t'e #i3 .o2e.ent in India is radialisation in t'e #us and truc& t(re se3.ent* In India in 2010 around 1J*0H o$ all 'ea2( 2e'icles used radials and t'is )ill 3ro) steadil(* India Transport Portal: Radialisation is starting to rise in India in
Glo#all(, t'e rate o$ radialisation in t'e truc& and #us se3.ent is o2er 40H* :ic'elin is con2inced t'at t'is tec'nolo3( ena#les t'e de2elop.ent o$ t(res t'at deli2er $uel e$$icienc(, sa$et( and lon3e2it( #ene$its, t'us pro2idin3 ne)er and #etter 2alue products to t'e Indian consu.er*
Be $eel t'at trends li&e in$rastructure de2elop.ent i.pro2in3 road conditions and de2elop.ent o$ national 'i3')a(s )ill $urt'er pus' t'e de.and $or radial t(res in co..ercial 2e'icle cate3or(* ?e'icle e2olution and t'e entr( o$ .ore and .ore '(#rid 2e'icles in t'e .ar&et and a 3lo#aliNed truc& par& are .ost de$initel( 3oin3 to act as an i.petus to radialisation in India* T'e Indian auto industr( continues to 3ro) and so do t'e opportunities $or us :ic'elin* Be continue to launc' ne) products, eOpand our distri#ution net)or& and continue to )or& to)ards stren3t'enin3 our partners'ips )it' "A
ST'e Indian auto industr( continues to gro$ and so do the opportunities for us India TransportPortal: There is a to$gh competition. B6H,+GL!+ S"!CH9?, &6L+H?H," K > ?B(ichelin! +e continue to launch ne$ 1 BKLB6?B!+GL+5 competitors are entering the Indian mar%et. *o+ do yo$ plan products6 expand our distribution net$or& to compete in this environment, and continue to $or& to$ards "r. B. 2$mar/ T'e Indian .ar&et is one o$ t'e $e) e.er3in3 strengthening our partnerships $ith DE econo.ies ;e*3* adialisation in EraNil is around =4H and %'ina .anufacturersB" is around 40H, t'e )orld a2era3e is 40H< )'ere t'e Eias t(re
India Transport Portal IJ
.anu$acturers*
:ic'elin .ar&et is still .uc' .ore pre2alent and )ill re.ain so $or t'e $oreseea#le $uture* Ho)e2er, t'e .o2e to radial tec'nolo3(, )'ere :ic'elin 'as its roots and a )ealt' o$ &no)M'o) t'rou3'out t'e )orld, is ine2ita#le 3i2en t'e i.pro2in3
in$rastructure in India* adialisation )as at 1J*0H in 2010 and )e $eel t'at t'is rate )ill 3o up to 00H #( 2020, t'e potential is .assi2e and )e )is' to #e a part o$ t'is 3ro)t'*
Toda( custo.ers are de.andin3 .ore e$$icient lo3istics and suppl( c'ain and t'is is also seen in t'e conteOt o$ t'e sale o$ 'i3'er HP co..ercial 2e'icles* T'e use o$ t'e adial t(re not onl( 'elps t'e consu.er sa2e $uel #ut also runs lon3er t'ere#( 9HG@>L+5 B6H ,> ?B SH9 &ilo.eter- =6L? B!+5LA"H AH+HILB B $leet o)ners is encoura3in3 t'e s'i$t $ro. n(lon t(res to radial t(res* :ic'elin is in India to contri#ute to t'is s'i$t to)ards radialisation and )e are co..itted to ensurin3 t'e
B6H
i.pro2e.ent o$ Indian .o#ilit( in t'e lon3 ter.*
India Transport Portal: 9n a 7$alitative iss$e) it is often said that
not all radial tyres are made ali%e, .hat is yo$r opinion abo$t it, .hat are the 2ey Performance Indicators that need to be considered in b$ying a radial tyre,
"r. B. 2$mar/ T'e di$$erentiation #e3ins ri3't $ro. t'e 7ualit( o$ ST'e .o2e to radial tec'nolo3(, )'ere ra) .aterials used in t'e production o$ t'e t(re and t'en (ichelin has its roots and a $ealth ofli&e t'e tread desi3n #ased on conditions o$ use, ot'er $actors nu.#er o$ plies etc* pla( a crucial part in deter.inin3 t'e &no$-ho$ throughout the $orld6is ine#itable gi#en the i.pro#ing outco.e o$ 'o) t'e t(re )ill per$or.* infrastructure in ,ndia!" T'e &e( para.eters to #e considered $or purc'ase o$ a adial t(re are/ I I I T'e #randMassurance o$ 7ualit( and eOperience, T'e tread desi3n #ased on conditions o$ use, T'e .ain eOpectations/ .ilea3e, I A$ter sales ser2ice, ali3n.ent etc* ad2ice and setup $or repairs, $uel Sa2in3, retreada#ilit(,
India Transport Portal: -o$ are very committed +ith s$stainable mobility. It incl$des road safety) f$el savings and carbon emission. B$t India is facing a terrible need for transportation
that is mostly cost oriented. *o+ do yo$ plan to balance these factors,
"r. B. 2$mar/ T'e Indian .ar&et is a 2er( de.andin3 one and t'e plant t'at )e )ill operate in t'e countr( )ill produce radial t(res $or #ot' truc&s and #uses to suit all .aDor applications pre2alent in India* :ic'elin is $ocused on its ?B9!BH5C B AH ! NHC S!9BL>LS!+B L+ B6H ,0!GL!"L?!BL +-
I B6H
Indian Truc& and Eus t(re se3.ent* T'is is i.portant $or us as t'is tec'nolo3( ena#les t'e de2elop.ent o$ t(res t'at deli2er $uel e$$icienc(, sa$et( and lon3e2it( #ene$its, t'us pro2idin3 I0
Michelin interview :ic'elin ne)er and #etter 2alue products to t'e Indian consu.er and
STo de.onstrate and sho$case the 'elps dri2in3 'is costs do)n* >uel costs $or. a 'u3e c'un& o$ reduced fuel consu.ption ad#antage t'e total operatin3 costs o$ a $leet o)ner* :ic'elin T(res, t'e )orld leader in t(re tec'nolo3(, esti.ates t'at a#out =4 #illion (ichelin conducted a test to highlight liters o$ $uel can #e sa2ed annuall( s'ould all truc&s runnin3 on sa#ings!" #ias t(res toda( s)itc' to usin3 :ic'elin radial t(res* >uel
sa2in3s o$ t'is .a3nitude, in t'e $ace o$ si3ni$icantl( risin3 oil prices, could potentiall( 'a2e an i.pact on t'e o2erall #alance o$ trade $or t'e 3o2ern.ent as )ell*
Lon3er tread li$e, lo)er cost per &ilo.eter, reduced $uel consu.ption, etread tec'nolo3( $or radial t(res, reduced do)nti.e are so.e o$ t'e #ene$its t'at t'e end consu.er deri2es #( usin3 :ic'elin truc& radial t(res* To de.onstrate and s'o)case t'e reduced $uel consu.ption ad2anta3e :ic'elin conducted a test to 'i3'li3't sa2in3s*
India Transport Portal: .hat sho$ld be the best b$siness model
for a tyre company that foc$ses on 7$ality and innovation and not only on price,
"r. B. 2$mar/ T'e 3ro)t' rates $or suc' co.panies )ill not #e rapid #ut a stead( pro3ress* %reatin3 #rand a)areness, ri3't ad2ice on t'e tread pattern and re3ular t(re .onitorin3 )ill #e t'e &e( di$$erentiators to de.onstrate t'e per$or.ance and deli2erin3 o2erall econo.ics t'rou3' t'e usa3e o$ t(res $or t'e transporter*
India Transport Portal: .hat are the critical factors to ens$re the best benefits of radial technology,
"r. B. 2$mar/ T'e consu.er needs to #e .ind$ul o$ t'e $ollo)in3 t'in3s )'ile in2estin3 in a radial t(re in order to #e a#le to reap $ull #ene$its $ro. 'is radial t(re/ I Selectin3 t'e ri3't tread pattern #ased on conditions o$ use, I I Proper $it.ent .et'ods, e3ular .onitorin3 and re7uired, I I T(re 'us#andr(, proper rotation and turnin3 on ri.s, Ali3n.ent, air pressure corrections as
:r* E* 6u.ar is %ountr( Head t !istri#utionI at+ualit( adial T(re repairs at t'e ri3't ti.e, :ic'elin India T(res* He )as pre2iousl( Head I t 9se o$ 2al2e caps, Truc&s and Euses at :ic'elin India T(res* Prior I to e.o2al o$ t(res at t'e ri3't ti.e ;:ini.u. tread dept' o$ 2..<, t'is, 'e spent .ore t'an ten (ears at %astrol India Li.ited )'ere 'e )as National :ana3er t I +ualit( etreadin3* !istri#utors*
I4
;vent coverage
T'e India Transport Portal tea. ai.s to pro2ide our readers )it' t'e .ost updated and accurate in$or.ation re3ardin3 transportation issues* In order to do so, )e 'a2e #uilt up India Transport Portal is an online ne)s center co2erin3 t'e .ost "ur ties up )it' se2eral tre.endous e2ents allo) us to #e at t'e 'eart o$ t'e core transportation places and to pro2ide/ I I AOperts and &e( people inter2ie)s ;corporate, politics, decision .a&ers<, Insite e2ent co2era3e at a pri2ile3ed place* a stron3 .ed i a partners' i p eOpe ri ence*
critical industrial issues related to transport .ar&ets in India suc' as $uel sa2in3s, car#on e.ission, road sa$et( and transport inno2ation* Pro$essional dedicated local to )riters report are
Toda(, )e are proud to #e .edia partner )it' t'ese e2ents, !" N"T :ISS THA:i %lic& on t'e lo3o to 3o on t'e e2ent )e#site*
)'at8s
i.portant )it'in t'e transportation #usiness area/ M M M M AOclusi2e articles, AOclusi2e eOperts inter2ie)s, AOclusi2e e2ents co2era3e, Transportation ne)s di3est* 'A(T TRAC2 R9A :a( 10, 2012 Ne) !el'i B'et'er (ou are a Dournalist, a (I&<A>>I<& A< :a( 1= 11, 2012 Ean3&o& T;>;C9""=<ICATI9<(: A(IA C9<(TR=CTI9< I< IA .AR;*9=(I<& (*9. April 24 2F, 2012 !el'i N%
corporate or an association, India Transport Portal ai.s to connect e2er( sta&e'older )it' t'e ri3't
audience in order to tac&le t'e .aDor transportation c'allen3es t'at India is $acin3 TRA''ICI<'RAT;C* ;?P9 :a( 1= 11, 2012 :u.#ai India Transport Portal pro2ides a tre.endous opportunit( to .a&e (our #usiness 'i3'l( 2isi#le #( T=<<;>( A< =< ;R&R9=< C9<(TR=CTI9<
Septe.#er 12 1J, 2012 Ne) !el'i
o$$erin3 personaliNed co..ercial solutions* "ur products and ser2ices are tailored to $it (our
co..unication purpose
"ore insights on India Transport Portal

Intertra$$ic Borld $ro. t'e pu#lis'er o$ Tra$$ic Tec'nolo3( International/ I I I I I I I S.art roads ;Intelli3ent Tra$$ic S(ste.s<, H i 3')a( t o t'e $u t ure ;National Hi3')a( !e2elop.ent ProDect<, Transportat i on o2e rl oad, > i rst past t'e post ;:(sore Intelli3ent Transport S(ste.<, S'ared approac' ;%arpoolin3<, !ecade o$ ac ti on ; oad sa$et(<, Hurr( up and 3e t 'ere ;:u.#ai tra$$ic con3estion<*
Adited
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Chief ;ditor/ Y2es 6en3en ep$ty/ Arnaud enard .eb !.4/ :at'ieu Peteers %on t ac t us
India Transport Studies: I I "2er2 i e) o$ t'e I nd i an car .ar&et i n 2010, :a D or ac' i e2e.ents I nd i an a i l)a(s i n 2010*
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Adialisation in Ndia: Insights & Analysis

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Special Issue April, 2012

INSIGHTS & ANALYSIS

India Transport Portal, 2012

Special Issue April, 2012

India Transport Portal

Special Issue April, 2012

The rise of radialisation in India

.otoriNation and "ri3inal A7uip.ent 0!+@I!>B@9H9?L ;"A:<

T'is is still a .H!5H9 IL5@9H > PS!9HG B

B6H K 9"GL? !YH9!5H

India Transport Portal

Special Issue April, 2012

Truc& o2erloadin3 )as also

anot'er issue* It )as not

Prod ct !iseTyre Demand(%)

.o2e.ent in a lar3e )a(* Bit' t'is +HK YH6L>"H BCSH P6@A

2&' ( Trac or O !er

India Transport Portal

Special Issue April, 2012

6H 2;0L? HII = 9B L? !"?

YLB!" L+ B6L? !+G B6HL9 L+BH9H?B to)ards

Tyre "egment !ise#ol me(%)

Words: India Transport Portal Eac& to t a# l e o$ contents

India Transport Portal

Special Issue April, 2012

Chinese radials %'inese radial t(res

Impact of Chinese radial tyre on India

B9@>N? !+G A@?H? L+ B6H L? =!NL+5 !GY!+B!5H

T'e 'u3e de.andMsuppl( 3ap in t'e Indian .ar&et ;in 2010

$mport trends o% TB&

1*0 120 100 ,0 +0 *0 20 0 0mpor e1 ra1ial yres 20n 3000 4os5

.ar&et .ainl( #ecause o$ t'eir a33ressi2e pricin3 policies* 0

India Transport Portal

Special Issue April, 2012

!+@I!>B@9H9L? 0 G?? >L!BL +L? G=0G 8L9H>B 9 fH+H9!" 09 0!:LY Eud'raDa*

&adialisation Trend'By "egments

India Transport Portal

Special Issue April, 2012

I B6H G PH?BL> "L+HL? L+>!S!AL"LBC B

> SH KLB6 B6H

India Transport Portal

Special Issue April, 2012 The Future 5irection

%'inese radial t(res

HQB9!>B B6H P ?B I9 P 9!GL!" BHc'nolo3( and

Words: India Transport Portal Eac& to t a# l e o$ contents

T"B Tyres 2in 85 Source : 0CRA, Annual repor s

India Transport Portal

Special Issue April, 2012

!i$$erent t(pes o$ radial t(res

ifferent types of radial tyres

Table 1: Average Indian Radial vs. Cross Ply T&B tyres

9uality is &ey to the choice of radial tyres

India Transport Portal

Special Issue April, 2012

construction and can #e used in do.estic as )ell as i.ported cars*

India Transport Portal

Special Issue April, 2012

Words: India Transport Portal Eac& to t a# l e o$ contents

Industries :(sore, 6arnata&a Sriperu.#udur, Ta.il Nadu

India Transport Portal

Special Issue April, 2012

Radial tyres and f$el savings

Ta(le1Distri( tiono% energy cons mption

10 120 100 ,0 +0 0 20 0 0mpor e1 ra1ial yres 20n 3000 4os5