Beruflich Dokumente
Kultur Dokumente
Research, preferably quantitative and qualitative; Helping clients to develop approaches to change in ways that fit with who they are, yet are capable of stimulating positive even transformational change. Conducting outcome measurement, to learn what works, what does not, and why? This last piece is essential since it allows clients to incorporate this learning into future endeavors. Interestingly, the outcome data we have collected show that skilled, consistent application of this approach yields positive and lasting results.
Below, we present some illustrative examples, to show how BE could be helpful in reframing common business problems. We emphasize, however, that all our work is tailored to client concerns, which may be different than those described below. Law identified by BE Definition How it may show up for your company. Sample solution(s) Law identified by BE Definition How it may show up for you Sample solution(s) Status quo bias People prefer the status quo, even if it is unpleasant, over the unknown. Many changes promise clear benefits but lack of familiarity causes a backlash. Use familiar language; offer a taste beforehand (also known as stress inoculation.) By minimizing resistance to a not-us behaviors and allowing rehearsal, change is facilitated Money fallacy People tend to think of money as if it had fixed value, not in terms of what it will buy. Even though a program is underpriced for its value, customers may object to any increase. Re-frame the cost in small, incremental units to contain sticker shock. For the cost of one fast food lunch per week you could gain these powerful protections for your loved ones.
Daniel Kahneman, and Amos Tversky, two Princeton psychologists won the 2002 Nobel Prize for Economics, bringing Behavioral Economics into the public eye for the first time. However, unraveling economic behavior has long been a subject of great interest for many social scientists. 2 Definition: not within the domain of what can be understood or analyzed by reason; outside the competence of the rules of reason.