CERTIFICATE

The project report titled PRODUCT PROFILE SURVEY of PEPSI in Sagar City Prepared by AKHIL AI!" under the guidance and supervision of #R$ RA ESH %UPTA I#R &Le't(rer OF ))A Deptt$ Of SSHC the degree of )a'+e,or of

COLLE%E" SA%AR* for the partial fulfillment of )(-ine-Ad.ini-tration is satisfactory in respect of :Co..ent- )y Deptt$ E0a.iner S(per/i-or Head of

1$ Content- and pre-entation of t+e -(23e't .atter 4$ Lang(age 5$ E.2odie- t+e origina, 6or7 of t+e 'andidate$ 8$ S(2.i--ion 6it+in d(e date

Signat(re of E0a.iner S(per/i-or

Signat(re of

Signat(re of H$O$D$

DECLARATIO! )Y CA!DIDATE

I declare that the project report on PRODUCT PROFILE SURVEY of PEPSI in Sagar City is my own work, conduct under the supervision of #R$ RA ESH %UPTA &Le't(rer OF ))A Deptt$ Of SSHC I#R COLLE%E" SA%AR* Affiliated to r! "ari

#ingh $our %niversity, #agar !To the best of my knowledge the report does not contain any work which has been submitted for the award of any degree, anywhere!

Signat(re of t+e Candidate AKHIL AI!

SE#$! )$)$A$ 4nd

ACK!O9LED%E#E!TS
I wish to e&press my deep sense of gratitude to all those who generously helped in successful completion of this research work by sharing their valuable time and knowledge! A great deal of motivation, direction and hard work was re'uire to complete the report, but the precious guidance provided by my teachers made this job enjoyable and a nice learning e&perience! It is my proud privilege to e&press my deep sense regards to the #r-$ Par(, %(r( &H$O$D$ of ))A Deptt$ SSHC I#R Sagar*" affiliated r! "ari #ingh $our (ishwavidhyalaya, #agar for giving me opportunity to prepare a project report on the Product Profile Survey

of Pepsi. in Sagar City which I have done! I e&press my deep sense of gratitude to

#R$ Ra3e-+ %(pta Of SSHC I#R

&Le't(rer

OF

))A

Deptt$

COLLE%E" SA%AR* for his constant encouragement,

guidance and his valuable suggestion to under take this study! I am also grateful to my faculty members, customers, friends and family members for their outstanding support and guidance!

A7+i, ain
B. B. A. 2nd sem.

PREFACE
The project report has an objective to get the ))A student familiar with real life business situation and gives an opportunity to the student of understand the theoretical concepts of marketing and finance in practical way! *very research work has to deal with various people in concern organi+ation and each of them have their own opinion and thinking about various topics! The main aim of the survey report was to determine the Product Profile Survey of Pepsi in Sagar City ! I tried my best to e&press the report through

satisfactional representation, graphs, pie diagrams etc! and it helped me to enhance my knowledge I am e&tremely happy to place before our esteemed teachers! The report of the survey carried in the city of #agar on ,roduct ,rofile of ,epsi!

I!TRODUCTIO!
About PepsiCo India
,epsi-o entered India in ./0/ and has grown to become the country1s largest selling food and )everage -ompany! 2ne of the largest multinational investors in the country, ,epsi-o has established a business which aims to serve the long term dynamic needs of consumers in India! ,epsi-o nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as nutrition and always, good taste! ,epsi-o India1s e&pansive portfolio includes iconic refreshment beverages ,epsi, 3 %,, 4irinda and 4ountain ew, in addition to low calorie options such as iet ,epsi, hydrating and nutritional beverages such as A'uafina drinking water, isotonic sports drinks - $atorade, Tropicana .556 fruit juices, and juice based drinks 7 Tropicana 8ectars, Tropicana Twister and #lice, non-carbonated beverage and a new innovation 8imboo+ by 3%p! 9ocal brands 7 9ehar *vervess #oda, ukes 9emonade and 4angola add to the diverse range of brands! ,epsi-o1s foods company, :rito-9ay, is the leader in the branded salty snack market and all :rito 9ay products are free of trans-fat and 4#$! It manufactures 9ay1s ,otato -hips, -heetos e&truded snacks, %ncle -hipps and traditional snacks under the ;urkure and 9ehar brands and the recently launched <Aliva1 savoury crackers! The company1s high fibre breakfast cereal, =uaker 2ats, and low fat and roasted snack options enhance the healthful choices available to consumers! :rito 9ay1s core products, 9ay1s, ;urkure, %ncle -hipps and -heetos are cooked in >ice )ran 2il to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets! The group has built an e&pansive beverage and foods business! To support its operations, ,epsi-o has ?@ bottling plants in India, of which .? are company owned and A? are franchisee owned! In addition to this, ,epsi-o1s :rito 9ay foods division has ? state-of-the-art plants! ,epsi-o1s business is based on its sustainability vision of making tomorrow better than today! ,epsi-o1s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers!

Establishment
PepsiCo established it's business operations in India in 1989 and has grown to become one of the countrys leading food and beverage companies. ne of the largest multinational investors in the country! PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India.

Investment
PepsiCo India and its partners have invested more than "#$1 billion since the company was established in the country.

Employment
PepsiCo India provides direct and indirect employment to 1%&!&&& people including suppliers and distributors.

PepsiCo Boilerplate
,epsi-o is one of the world1s largest food and beverage companies, with revenues of nearly B@5 billion! ,epsi-o offers the world1s largest portfolio of billion-dollar food and beverage brands, including ./ different product lines that each generates more than B. billion in annual retail sales! 2ur main business - :rito-9ay, =uaker, ,epsi--ola, Tropicana and $atorade 7 also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than A55 countries! ,epsi-o1s people are united by our uni'ue commitment to sustainable growth, called ,erformance with ,urpose! )y dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, ,epsi-o balances strong financial returns with giving back to our communities worldwide! :or more information, please visit www!pepsico!com.

2ur 4ission and (ision

O(r #i--ion CTo be the worldDs premier consumer products company focussed on convenience food and beverages! Ee seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate! And in everything we do, we strive for honesty, fairness and integrity!C O(r Vi-ion CTo build India1s leading total beverage company, delighting consumers by best meeting their everyday beverage needs, and stakeholders, by delivering performance with purpose, through our talented people!C Pep-iCo S(-taina2i,ity Vi-ion C,epsi-o1s responsibility is to continually improve all aspects of the world in which we operate 7 environment, social, economic 7 creating a better tomorrow than todayC

2ur -ore (alues and ,rinciples

Organi:ationa, Va,(e2ur commitment is to deliver sustained growth, through empowered people, acting with responsibility and building trust!

O(r Co..it.ent
2ur values reflect our aspirations - the kind of company we want ,epsi-o to be! Ee e&press our values in the form of a commitment!

O(r 'o..it.ent i-;

Sustained Growth
#ustained 'rowth is fundamental to motivating and measuring our success. ur (uest for sustained growth stimulates innovation! places a value on results! and helps us understand whether today's actions will contribute to our future. It is about growth of people and company performance. It prioriti)es ma*ing a difference and getting things done.

Empowered People
+mpowered People means we have the freedom to act and thin* in ways that we feel will get the ,ob done! while being consistent with the processes that ensure proper governance and being mindful of the rest of the company's needs.

Responsibility & Trust

-esponsibility and .rust form the foundation for healthy growth. It's about earning the confidence that other people place in us as individuals and as a company. ur responsibility means we ta*e personal and corporate ownership for all we do! to be good stewards of the resources entrusted to us. /e build trust between ourselves and others by wal*ing the tal* and being committed to succeeding together

PEPSI PRODUCTS A!D )RA!DS

,epsi - Feh "ai Foungistan 4eri Gaan

)rand Hi-tory ,epsi is a hundred year old brand loved by over A55 million people worldwide! The largest single selling soft drink brand in India is the ubi'uitousD socialiserD at every occasion!

Foungistaan loves it! A55 million people worldwide love it! )ut what has made ,epsi the single largest selling soft drink brand in India is actually a formula concocted a century ago in a far away continent! .00@, %nited #tates of America! -aleb )radman, the man with a plan, got on to formulate a blockbuster digestive drink and decided to call it )rad1s drink! It was this doctor1s potion that was to become ,epsi -ola in .0/0, and eventually, ,epsi in ./5?! ,epsi has always played on the front foot and since its inception has come out with revolutionary concepts like iet, A9 bottles, recyclable plastic cola bottles and the enviable 4y -an!

)rand Ad/antage ,epsi has become a friend to the youth and has led many youth cultures! Foungsters over the generations have grown up with ,epsi and share an emotional connect with it, unlike any other cola brand! )e it parties, hangouts, or just another day at home, a day is never complete without the fi++ of ,epsiH ,epsi, -ricket and )ollywood have been joined at the hip since the beginning! #hah >ukh ;han, #achin Tendulkar, #aif Ali ;han, Amitabh )achchan, ;areena ;apoor, ,riyanka -hopra, (irender #ehwag, 4! #! honi, Gohn Abraham, >anbir ;apoor and eepika ,adukone are a few celebrities who will go any length for a chilled ,epsi! The ,epsi 4y -an is undoubtedly the most popular cola pack of all times! It is not just a pack but a style statement for today1s youth!

#lice - Pure Mango Pleasure

)rand Hi-tory
#lice was launched in India in .//? as a refreshing mango drink and 'uickly went on to become a leading player in the category! In A550, #lice was relaunched with a DwinningD product formulation which made the consumers fall in love with its taste! Eith refreshed pack graphics and clutter breaking advertising, #lice has driven strong appeal within the category!

)rand Ad/antage
Eith the launch of AamsutraI campaign in A550 along with a winning taste J most appealing pack graphics, #lice created disruptive e&citement in the category and celebrated mango indulgence like no other! Ehile other players have portrayed mango as a simple and innocent fruit, #lice celebrates the indulgence and sensuality of consuming a 4ango! The creative idea AamsutraI communicates the art of e&periencing pure mango pleasure through the taste of #lice! As a first ever by any brand in the Guice and Guice rinks -ategory, )ollywood1s reigning iva, ;atrina ;aif was signed on as the )rand Ambassador on #lice! #lice took I8 %9$*8-* to a new level in A55/ with the launch of the <#lice ,ure ,leasure "olidays1, giving its consumers a chance to win lu&uriant all-e&pense-paid holidays to their dream

*uropean destinations like ,aris, (ienna, $reece and (enice! To know more,visit http:KKwww!mangoslice!com

3%, - 4ood ;o
)rand Hi-tory

o 9emon ;a 9ift

3%,, the refreshing clear drink with natural lemon and lime flavour was created in ./A/! 3%, was launched in India in .//5 and its international mascot :ido ido was used for advertising in .//A to position the brand as a cool drink for youngsters! :ido became an instant hit with his trendy look, laid back attitude and refreshing take on life! uring the brand1s early years in India, 3%, gained market leader status in the lemon lime category by being one of the first to be nationally distributed as well as being marketed as a healthier alternative to other soft drinks!

)rand Ad/antage
:or the past A years, 3%,1s ambition as a brand has been to capture and own the lemon refreshment territory within the clear lime category! 9emon has proven to be a clear and relevant differentiator for the brand! :urther, it has allowed the brand to ladder up to an emotional payoff of uplifting refreshment! After establishing itself as <T+e Le.on Drin7 =, in Gan A55/, 3%, continued to build further on the theme of mood upliftment with its new tagline C4ood ko do 9emon ka 9iftI 3%,1s brand communication is premised on the product1s natural lemon flavor , guaranteed to provide uplifting lemon refreshment that raises one1s spirits!

4ountain
)rand Hi-tory

ew - arr ;e Aage Geet "ai

The main formula of 4ountain ew was invented in (irginia, named and first marketed in Gohnson -ity, Tennessee and ;no&ville, Tennessee in ./L0! In India, 4ountain ew set the soft drink category abla+e in A55? with their iconic launch campaign -heetah )hi ,eeta "aiI! )rand Ad/antage It is a soft drink that e&hilarated like no other because of its daring, high-energy, active, e&treme citrus taste! -hallenge, a can do attitude, adventure and e&hilaration is deeply entrenched in its brand 8A and the brand has always celebrated the bold and adventurous spirit of the youth! This e&hilaration and e&citement of 4ountain ew has always been reflected in the high-adrenaline advertising of the brand that connected it to outdoor adventure!

8imboo+ - *kdum Asli Indian

)rand Hi-tory 8imboo+ was launched in India this year on the A0th of :ebruary A55/! 9atest addition to portfolio of ,epsi )everages! )rand Ad/antage The brand delivers very strongly on certain e&pectations! These are Lo'a,,y Re,e/ant Ta-te 8imboo+ is a great tasting product which has capitali+ed on the e&isting familiarity J behavior of high fre'uency consumption of unpackaged K "ome made nimbu pani! It has been true to its Asli Indian Identity by owning and appropriating nimbu pani -odes such as the 4atka M*arthen ,otN and #'uee+er! Con/enien'e and %reat Va,(e The product is available in ? convenient formats, ?O5ml ,*T, A55ml >$) and A55ml Tetra at magic price points of >s!.O, >s! .5 and >s! .5 respectively! A''e--i2i,ity 8imboo+ is India1s first nationally available packaged 8imbu ,ani! Hygieni' It is just like home made nimbu pani, so that one can enjoy that natural and delicious lemony refreshment anywhere you go!

RESEARCH #ETHODOLO%Y
These types of research design used project are e&ploratory! *&ploratory research is that in which new relationship are discovered!

De-ign of Con',(-i/e Re-ear'+

St(dy of Se'ondary -o(r'e- of infor.ation;> ifferent book of marketing and research served as sources of information! The information from Internet was very useful as well!

S(r/ey of indi/id(a, 6it+ idea- on genera, -(23e't;>

Information was also collected from owner and distributor of ,epsi, which is base of this whole project!

Data Co,,e'tion #et+od;>

The method used to collect data is from primary sources! This method is appropriate as compared to secondary data available looking at the objectives of the report!

The method used to collect data is a survey in which 'uestionnaire is prepared and is given to the respondent to fill it!

Sa.p,ing .et+od;>
The universe of this research report consists of . dealers and .O customers those served as source of information!

Re-ear'+ de-ign-;>
Re-ear'+ Type Data Co,,e'tion #et+od #econdary Ven(e Re-ear'+ Approa'+ Re-ear'+ In-tr(.ent Sa.p,e Si:e Sa.p,ing Unit #agar ; ; #agar ; ; #urvey 4ethod =uestionnaire ; ; *&ploratory ,rimary J

.O -ustomers J . ealers ; respondents of

C(-to.er Ser/i'e O/er/ie6

Product Service Support

C(-to.er or Con-(.er CSR Ca,, Type-

Di-tri2(tion

Repair S(pport

C(-to.er

To0i' Pe-ti'ide- Fo(nd in India?- Soft Drin7 !E9 DELHI" India" August O, A55? M*8#N - To&ic pesticides in concentrations far higher than permitted by the *uropean *conomic -ommission have been found in .A cold drink brands sold in and around 8ew elhi!

 The environmental group said, C.A major cold drink brands sold in and around named as the drink with elhi contain a deadly the highest levels of cocktail of pesticide residues!C 4irinda lemon was pesticides! -entre for #cience and *nvironment M-#*N said its lab tests showed that all samples, including those of ,epsi contained residues of four to&ic pesticides and insecticides - lindane, T, malathion and chlorpyrifos!

The -#* soft drinks report can be read in full at: http:KKwww!cseindia!orgKhtmlKcolaindepthKsoftdrinksPreport!pdf

O23e'ti/e To get insight into the available brands in the market! To know about various features of ,epsi!

 To know about 'uality and performance of the pepsi! To know about the customer satisfaction of the pepsi! To know the market share of various brand! To know the media effectiveness of the pepsi! To know the price rising of barriers available model of pepsi!

C(rrent #ar7et Sit(ation Ana,y-i-

Pri'e @ Pa'7aging
9>) M9arge si+e returnable bottleN 8> M8on-returnableK isposable bottleN ,*T M,lastic )ottle O55 mlN ,*T M,lastic )ottle .!OK A literN -A8# Mtin pack ??5 mlN ##>) M#tandard si+e returnable bottleN

P,a'e

 *vents e!g! 2lympics, -ricket 4atches, :estive #eason Tie 7 %ps: 4c onalds

R(ra, #ar7et; Attra'ti/e target

3L6 of countryDs population, L.6 of its middle class and O06 of its disposable income ,epsi e&perienced ?36 growth (s AL6 growth in urban areas! riven by the launch of the >s! O product, per capita consumption doubled between A55.-A55?! This market accounts for 056 of India1s new pepsi drinkers

Sa,e- 4A11 > 4A14

 ,epsi -o unit case volume rises ?.6 in =uarter I A5.. ,epsi -o =uarter II A5..-A5.A $rowth %p )y ??6 ,epsi -o India to launch energy drink )urnI ,epsi -o unveiled an e&clusively designed concept car, designed by the ace automobile designer C ilip -hhabriaC, to engage consumers #tyling of vehicle confirms the brand imagery Association is targeted at socially active J adventurous young adults who are always at an all-time high in their life

Co.petitor Ana,y-i -ompetitors: ,epsi-o, ,arle Agro ,roducts ,epsi gives tough fight with almost similar investment, advertisement, #trategies and ,roducts! ,arle resurges with refreshing drinks as Appy :i++, :ruity, 948 ,epsi-o also has a snack product line including 9ays, -heetos and =uaker 2AT1s

 ,epsi-o provide carbonated drinks, :ruit ,ackaged rinking Eater

rinks and

S9OT A!ALYSIS

DATA A!ALYSIS @ I!TERPRETATIO!

E!IA E""ECT #$ PR#!%CT SA&E

0%1 0&1

2%1

2&1 0%1 1%1 2&1 0%1

1&1

%1

1&1

&1 .+3+4I#I 5 5+/#P6P+I5.+-5+. .7+-#

Interpretation The media effect on product sale analysis shows that both Television J 8ewspaper play major role in selling of the product i!e! ?O6 both!

Ind(-try S+are of CCI

Interpretation In -arbonated drink @56 market share is of ,epsi! In :ruit drink ?@6 market share is of ,epsi! In packaged water ??6 market share is of ,epsi!

#ar7et S+are for Car2onated Drin7-

Interpretation It can be interpreted that ,epsi occupy @56 of market share for the carbonated drink in comparison to -oca -ola J others!

LIMITATIONS
9imited Time available for interviewing the respondent! As a result of this it was not possible to gather full information about the respondent! #ome time the problem which I face is language problem for which I have to make them understood! The time constraint face in my project might have affected the comprehensive of its findings! #ome time the retailers J customer do not respond rightly to the 'uestionnaire! #ample si+e was very small as compare to the population of #agar city! ,eople did not give full response and they are bias in some personal 'uestions!

SUGGESTIONS
#tep should be taken for short run speciali+ed ad campaign that speak to our target audience! 4ust focus more on the availability and affordability of its products! #hould increase > J to improve the 'uality J taste

>ejuvenate J strengthen the e&isting brand! The istribution channel should be properly established

and reduced its price to certain e&tend so that it can e&tend its reach to rural market! -ompany should introduced sales promotion schemes like, free gifts, coupons, cash discount, contest etc! #tep to be taken to reduce the proportion of defective product in total 'uantity supplied$

Con',(-ionT+e Pep-i'o Co.pany is the worldDs largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the %nited #tates!

In the Fear A5.A,-ompanies earning per share growth is ./6, unit case volume growth @6, net operating revenue growth A56, 2perating Income growth .O6 in compression to A5..!In the year A5.., ,epsi India launched new product 8imboo+I in the Indian market!

)I)LIO%RAPHY
REFRENCES: 1. PHILIP KOTLER, Principle of Marke in!" #. $.$. S%ar&a, Marke in! Re'earc%" (. C.R. Ko %ari, Re'earc% Me %o)olo!*"

+E,SITES: 1. ---.-ikipe)ia.co& #. ---.pep'icoin)ia.co.in (. ---.!oo!le.co& .. ---.'cri/).co&

QUESTIONNAIRE OF DEALERS
Name : Address: Contact No. : ----------------------------------------------------------------------------------------------------------------------------------------

Q1). From how long you are associated with the company? < years -1! years "1 years

1!-1 years

Q#). $hat is your opinion regarding the %ales Force &' the Company? (ighly %atis'ied )issatis'ied %atis'ied (ighly )issatis'ied Neutral

Q*). Are you satis'ied with the current commission system o' the company? (ighly %atis'ied )issatis'ied %atis'ied (ighly )issatis'ied Neutral

Q+). $hat is your opinion regarding the sales person ,isit in a month? -nade.uate Ade.uate /egular

Q ). As per you what is the proportion o' de'ecti,e products in total .uantity supplied? ! - #0 + 1 20 # - +0 "20

QUESTIONNAIRE OF CUSTOMERS
Name : Address: Contact No. : ----------------------------------------------------------------------------------------------------------------------------------------

Q1). )o you )rin3 4epsi? a. 5es 6. No

Q#). &n $hat 6asis you purchase the product? a. Company -mage 6. 4rice c. Quality d. 7aste

Q*). (ow o'ten do you 'ind that product supplied to you is o' older dates? a. 8ostly 6. %ometimes c. /arely d. Ne,er

Q+). $hat Facility you desire 'rom the company? a. Ade.uate ser,ice c. 9''ecti,e Ad,ertisement Q ). Are you satis'ied with the price o' the product? a. Yes b. No 6. &''ers

Thanks .

Date:

Signature

CONTENTS
PREFACE ACK!O9LED%E#E!T CERTIFICATE DECLARATIO! )Y THE CA!DIDATE S.NO. 1. CHAPTER I 1.1 1.2 1.3 2. CHAPTER II 2.1 2.2 3. CHAPTER III 3.1 3.2 4. CHAPTER IV 4.1 4.2 4.3 LIMITATIONS SUGGESTIONS CONCLUSION DATA ANALYSIS & INTERPRETATION SWOT ANALYSIS OBJECTIVES OF RESEARCH RESEARCH METHODOLOGY TOPIC INTRODUCTION COMPANY PROFILE HISTORY PRODUCT

)I)LIO%RAPHY BUESTIO!!AIRE