Mission Statement Vision Statement Broad statements about purpose, goals and philosphy Company profile Hierarchy Divisions

ons Organizational Structure

Pak Electron Limited (PAEL or PEL) is the pioneer manufacturer of electrical goods in Pakistan. The company is listed on all the three stock exchanges of Pakistan. Its principal activity is manufacturing and sale of electrical capital goods and domestic appliances.But now, PEL is operating a single business entity without any division.

LAHORE FACTORY:
In Lahore Factory, Refrigerators, Transformers, Energy Meters, and Switchgears are produced. Previously, Window AC and Deep freezers were also produced in Lahore Factory but PEL quit these operations. However, PEL has restarted the production of Deep freezers once again at Lahore factory. There are following departments in the Factory of PEL: Production department. Research and development. Quality control department. Human resources department. Marketing department. Finance department. Divisions The company comprises two divisions: Appliances Division. Power Division.

Pak Electron Limited Change your Life APPLIANCES DIVISION :

PELs Appliances Division is the flag carrier of the Saigol Group involved in home appliances manufacturing. Air conditioners. Refrigerator. Deep freezers. Microwave oven.

Washing machine. Generators.

POWER DIVISION:
PEL Power Division manufactures energy meters, Transformers Switchgears Kiosks Compact stations Shunt capacitor banks Energy meters Generators All these electrical goods are manufactured under strict quality control and in accordance with international standards.PEL is one of the major electrical equipment suppliers to Water and Power Development Authority (WAPDA) and Karachi Electrical Supply Corporation (KESC), which are the largest power utilities in Pakistan.Over the years, PEL electrical equipment has had been used in numerous power projects of national importance within Pakistan. In spite of stiff competition from emerging local and multinational brands, PEL Group's appliances and electrical equipments have remained in the spotlight due to constant innovation. Strategic partnership with multinationals of repute have enabled the PEL Group to incorporate new technologies into existing product ranges, thus giving the Pakistani market access to innovative, affordable and quality products.

The objectives and mission for which the company is established are as following:

To carry on the business or businesses of manufacturing, selling, installing, maintaining designing and dealing in all kinds of electrical equipment. To carry on any business whether manufacturing or otherwise which maybe found convenient to undertake in connection with or in addition to any of these objectives mentioned above? To do all such things that is incidental for the attainment of the above objectives or any of them. To produce high quality and standard products.

To produce equipment to be used in numerous projects of national importance. To secure a high share / quota of WAPDAs demand for power products. To produce skilled workers and technicians through its apprenticeship schemes and training programs for engineers and technician

Non financial goal To add a new product to its range in every third year for increasing the sales volume To set on image as the best quality of local home appliances To set an image the best quality of local power division product

Financial goal
To obtain a real (inflation and adjusted) growth in earning per share 10%per year over time. To increase the market share of split unit to at least 20%-25%by the end of 2009.

Non financial goal To add a new product to its range in every third year for increasing the sales volume To set on image as the best quality of local home appliances To set an image the best quality of local power division product Financial goal To obtain a real (inflation and adjusted) growth in earning per share 10%per year over time. To increase the market share of split unit to at least 20%-25%by the end of 2009. The objectives and mission for which the company is established are as following: To carry on the business or businesses of manufacturing, selling, installing, maintaining designing and dealing in all kinds of electrical equipment. To carry on any business whether manufacturing or otherwise which maybe found convenient to undertake in connection with or in addition to any of these objectives mentioned above. To do all such things that are incidental for the attainment of the above objectives or any of them. To produce high quality and standard products. To produce equipment to be used in numerous projects of national importance. To secure a high share / quota of WAPDAs demand for power products.

To produce skilled workers and technicians through its apprenticeship schemes and training programs for engineers and technician The belief of Pak Elektron Limited is the consistent attainment of quality in all facets of our operations so as to provide consultancy services with professionalism and to the satisfaction of our clients.

 COMPANY BELIEFS: ~ ~ ~ ~ ~ Excellence in all we do. Ethical and moral conduct at all times and in all our relationships. Innovations in all areas of our Designs as a mean of attaining and Sustaining leadership. Pursuit of relevant knowledge

~ Commit ourselves to the highest standards of personal and professional integrity at all times.

Vision Statement

To excel in providing engineering goods and services through continuous improvement.

Mission Statements

To provide quality products & services to the complete satisfaction of our customers and maximize returns for all stakeholders through optimal use of resources To focus on personal development of our employees to meet future challenges To promote good governance, corporate values and a safe working environment with a strong sense of social responsibility.

Analysis of mission statement Core competency Technology Philosophy These are the three things which are not mansion in the mission statement of PEL.

Slogan
Change your Life

Home Appliances Division:

Home Appliance Division includes the products like WRAC (Window Room Air Conditioner), Split Air Conditioner, Refrigerator, Fridge, and Microwave Oven.

Power Division:
Power Division includes the products like Transformers, Switchgear and Energy Meters.

The present range of power products includes Transformers up to 33KV 5MVA capacity, Switchgears up to 33KV, Cage Induction Motors up to 40HP, Single Phase Energy Motors, Small Generators, Shunt Capacitor, Banks and Recloser etc.