Case Study On

Coca Cola: A real world case

Submitted to:

Submitted by:
1. 2. $. 4. Md. Shahidul Islam Shakil (2010-1-10-124) Shoheli Dil !"o# (2011-2-10-400) Sho%on &uma" Mondol (2010-1-10-12') (inni )ussain Cho*dhu"y (2011-2-10-$+,)

Date of submission: 27 June, 2011

1: )o* does the "elationshi- bet*een the manu!a.tu"e" in this .ase (Co.a -Cola) and the "etaile" (/a"land0s) hel- both .om-anies1
Ans. : (he "elationshi- bet*een the manu!a.tu"e" in this .ase (Co.a -Cola) and the "etaile" (/a"land0s) hel- both .om-anies in !ollo*in/ *ays : Helps to retailers 2"in/ mo"e .ustome"s and sell mo"e o! e%e"ythin/. 3etaile"s a"e t"anslatin/ !"e4uent 5sho--e" data into sales. (he -"o/"am is %e"y sim-le so the "etaile"s .an *o"k easily. Co.a-Cola -ositions itsel! as a t"ue ma"ketin/ -a"tne" to its "etaile"s. O%e"all6 Co.a-Cola unde"stands the business so it is o! t"emendous hel- to the "etaile"s Helps to Coca-Cola Co.a-.ola bene!its !"om the in."eased sales at the .he.kout .ounte". (hey .an use the "etaile"0s "etail s-a.e as "eal *o"ld labo"ato"ies !o" la"/es.ale and lon/ te"m ma"ketin/ e7-e"iments.

2. 8hat data do "etaile"s *ith s.anne"s and !"e4uent- sho--e" .a"ds .olle.t1
Ans.: 3etaile"s *ith s.anne"s and !"e4uent- sho--e" .a"ds .olle.t !ollo*in/ data: Custome" -u".hases in.ludin/ 9ni%e"sal -"odu.t .odes :umbe" o! items ;"i.e (ime Sto"e 3etaile"s *ith !"e4uent sho--e" .a"d (ie a t"ansa.tion to s-e.i!i. households ("a.k -u".hasin/ -atte"ns

 Some e%en t"a.ks -e"sonal in!o"mation (numbe" o! .hild"en6 adults and -ets)

$. 8hat in!o"mation do "etaile"s "e.ei%e !"om the .o.a-.ola -"o/"am1

Ans.: Co.a-.ola /i%es "etaile" the lists o! all the items and /i%es them in!o"mation about *hi.h -"odu.ts they should -"omote. On the othe" hand6 as "etaile"s analy#in/ .a-ability is limited6 .o.a-.ola o!!e"s them mu.h in!o"mation. Coke "e.ei%es data and a!te" analy#in/ those data -"o%ide the in!o"mation "e/a"din/ t"ansa.tions in%ol%in/ items6 sho--e"s and sales.

4. 8hat in!o"mation does Co.a-Cola "e.ei%e !"om the -"o/"am1

Ans.: Co.a-.ola "e.ei%es mu.h in!o"mation like !"e4uen.y o! sho--in/6 time6 day6 a%e"a/e6 basket si#e6 total s-endin/6 -"o!it /ene"ated6 and .ate/o"y and b"and -e"!o"man.es.

+. Othe" than the in!o"mation it "e.ei%es6 ho* does .o.a-.ola bene!it !"om the -"o/"am1
Ans.: Othe" than the in!o"mation it "e.ei%es6 Co.a-Cola bene!ited by mani-ulation o! dis-lay6 -"odu.t -la.ement and si/na/e to test ne* st"ate/ies.