CONFERENCE SCHEDULE

MEDIA AND COMMUNICATION TRANSFORMATION: SYNERGIZING COMMUNITIES, GOVERNMENT AND INDUSTRIES DAY 1 8.00 am 11.00 am 11.00 am 11.30 am 11.30 am 1.00 pm 1.00 pm 2.30 pm 2.30 pm 4.30 pm 4.30 pm 5.00 pm DAY 2 8.30 am 10.30 am 10.30 am 11.00 am 11.00 am 1.00 pm 1.00 pm 2.30 pm 2.30 pm 4.30 pm 4.30 pm 5.00 pm DAY 3 8.30 am 10.30 am 10.30 am 11.00 am 11.00 am 1.00 pm 1.00 pm 2.30 pm 2.30 pm 4.30 pm 4.30 pm 5.00 pm 5.00 pm 6.00 pm 26 NOVEMBER 2013 (TUESDAY) Opening Ceremony & Keynote Session Break Plenary Session Lunch Parallel Session 1 Break 27 NOVEMBER 2013 (WEDNESDAY) Parallel Session 2 Break Parallel Session 3 Lunch Parallel Session 4 Break 28 NOVEMBER 2013 (THURSDAY) YOUNG SCHOLARS SESSIONS Parallel Session 5 Break Parallel Session 6 Lunch Parallel Session 7 Closing Ceremony Hi-Tea and Farewell

DAY 1 : 26 November 2013 (Tuesday)

8:00 am 11.00 am Venue: 8:00am 8:45 am 9:00 am 9:10am 9:25am

OPENING CEREMONY & KEYNOTE ADDRESS DK3B.301 Arrival of guests and participants Arrival of honoured guests and VIPs Negaraku Doa recital Welcoming speech Vice Chancellor Universiti Kebangsaan Malaysia Opening Address The Honourable Minister of Communications and Multimedia Malaysia KEYNOTE SESSION Assoc. Prof. Dr Jamaluddin Aziz School of Media and Communication Studies Faculty of Social Sciences and Humanities Universiti Kebangsaan Malaysia

9.45 11.00 am Chair:

Keynote address 1: Name Organisation Title of keynote paper Keynote address 2: Prof Dato Sri Dr Syed Arabi Syed Abdullah Idid Adjunct Professor School of Media and Communication Studies Faculty of Social Sciences and Humanities Universiti Kebangsaan Malaysia The Past and Coming Journey 11.00 11.30 am COFFEE BREAK

11:30 am 1:00 pm Venue: DK3B.301

PLENARY SESSION

PLENARY SESSION Chair: Mr. Balakrishnan Kandasamy Principal Assistant Secretary South-South Information Gateway Dr. Ismail Jamaluddin Under Secretary Policy & Strategic Planning Division Ministry of Communications and Multimedia Malaysia Media and Communication Transformation: Synergizing Communities, Government and Industries Prof Dr Asiah Sarji Director, Publishing Unit Universiti Malaysia Perlis Technological Transformation in the Electronic Media Industry in Malaysia: The Building of a New Power

Speaker 1:

Speaker 2:

Q&A

1.00 pm 2.30 pm

LUNCH

2:30 pm- 4.30 pm Session 1A Venue: Theme:

PARALLEL SESSION 1

MENTION-FINAS Room INTERNET AND SOCIAL MEDIA EFFECTS

Chair: Assoc. Prof. Dr. Fauziah Ahmad Presenter Title Siti Ezaleila Mustafa Penghijrahan dari dunia realiti ke dunia maya: Universiti Malaya (UM) Tinjauan umum terhadap dunia maya sosial terpilih Wan Anita Wan Abas Pola Penggunaan Internet Kanak-kanak dan Universiti Putera Malaysia (UPM) Pemantauan Ibu Bapa Che Su Mustafa & Nan Zakiah Persepsi Dan Penggunaan Media Sosial Dari Perspektif Universiti Utara Malaysia (UUM) Ibu Bapa : Satu Analisis Kualitatif Iza Sharina Sallehuddin, Faradillah Iqmar Omar Pengaruh Media Sosial Terhadap Penyebaran Dakwah &Sulaiman Salleh (KUIS) Islamiah Dalam Kalangan Mahasiswa International Islamic University College Selangor, Malaysia (KUIS) Mohd Faizal Kasmani Who is tweeting on #pru13? Universiti Sains Islam Malaysia Session 1B Venue: Theme:

MENTION Seminar Room MEDIA AND CULTURAL IDENTITY Title The Influence of Media in Branding the 1 Malaysia Concept from the Perspective of Secondary School Students in Malaysia Positive Political Advertisements vs. Negative Political Advertisements: Unveiling the Use of Print Advertising in the 13th Malaysian General Election The Malaysian Muslim students experience within an international higher education environment

Chair: Dr. Abdul Latiff Ahmad Presenter Amli Hazlin Ahmad Mokhtar, Farrah Alwani Hamzah, Siti Maziha Mustapha, Suhida Hani Suid & Kamaljeet Kaur Infrastructure University Kuala Lumpur (IUKL) Ong, S. W. & Diong, F. W. Universiti Tunku Abdul Rahman, Malaysia (UTAR) Abdul Latiff Ahmad, Emma Mirza Wati, Latiffah Pawanteh, Rusyda Helma and Ali Salman Universiti Kebangsaan Malaysia

Session 1C Venue: Theme:

PPMK Meeting Room DEMOCRACY AND COMMUNICATION

Chair: Mr. Badrul Redzuan Abu Hassan Presenter Title Siti Syamsul Nurin Mohmad The Ability Of Electronic Word Of Mouth (eWOM) In Yazam & Siti Mahani Basuni Affecting Consumers Perception Of Products Universiti Utara Malaysia (UUM) Badrul Redzuan Abu Hassan Institutionalising an Accented Cinema: A Research Universiti Kebangsaan Malaysia Note Irwansyah Indonesia Nation Branding on International Student University of Indonesia Perspective Arina Anis Azlan Conceptualising context for communicative action in Universiti Kebangsaan Malaysia problem solving Session 1D Venue: Theme:

BK3A.505 NEW MEDIA AND OLD MEDIA

Chair: Assoc. Prof. Dr. Mohd Yusof Hj Abdullah Presenter Title Tendai Chari FIFA 2010 World Cup and its instrumental logic: An University of Venda, South Africa Analysis of two South African Newspapers Diong, F. W The Empowerment of Youths in New Media Universiti Tunku Abdul Rahman, Consumption: A Study of the Freedom of Expression in Malaysia (UTAR) Malaysia Azhani Binti Ali, Hamisah Hasan, Impact of attitude and involvement towards TV Ezhar Tamam & Jusang Bolong advertisement with Islamic symbols Universiti Putera Malaysia (UPM)

4.30 pm 5.00 pm

COFFEE BREAK

DAY 2 : 27 November 2013 (Wednesday) CONFERENCE 8.30 am 10.30 am Session 2A Venue: Theme: PARALLEL SESSION 2

MENTION-FINAS Room NATIONAL IDENTITY AND MALAY CULTURE

Chair: Mr. Mat Pauzi Abd Rahman Presenter Title Norhuda Salleh Tepak sirih: Komunikasi Bukan Lisan Dalam Adat Universiti Malaysia Sabah (UMS) Perkahwinan Melayu Hasrul Hashim, Jamaluddin Aziz & Filem dan Revolusi Teknologi : Persepsi Penggunaan Faridah Ibrahim GCI Dari Aspek Estetik & Kreativiti Universiti Kebangsaan Malaysia Mat Pauzi Abd. Rahman, Mohd. Pemaparan Orientasi Nilai Dalam Filem Melayu Dan Nor Shahizan Ali dan Nur Adila Hubungannya Dengan Nilai Materialisme Dalam Syafiqa Sulaiman Kalangan Penonton Universiti Kebangsaan Malaysia Session 2B Venue: Theme: MENTION Seminar Room MEDIA AND POLITICAL COMMUNICATION Title Seking Political Information Among Malaysians: A uses and Gratifactions Approach Newspapers and politics in Malaysia: The coverage of Islam-related news during the 13th General Election. Malaysia Newspaper Portrayal of 13th General Elections: The Case of Political Transformation Plan Era The Framing of Native Customary Rights (NCRs) Land Issues in the Sabah Local Dailies

Chair: Dr. Chang Peng Kee Presenter Syed Arabi Idid & Ismail Sheikh Yusuf Dhaha International Islamic University Malaysia (IIUM) Nerawi Sedu & Aini Maznina A. Manaf International Islamic University Malaysia (IIUM) Mohd Khairie Ahmad & Mohd Baharudin Othman Universiti Utara Malaysia (UUM) Lee Kuok Tiung, Gaim James Lunkapis & Paul Porodong Universiti Malaysia Sabah (UMS)

Session 2C Venue: Theme:

MENTION Meeting Room MEDIA LITERACY AND NEW TECHNOLOGY

Chair: Assoc. Prof. Dr. Latiffah Pawanteh Presenter Title Shaikh Abdus Salam & Syed A Study on Users Perception of Union Information and Mahfujul Haque Marjan Service Centers in Rural Bangladesh University of Dhaka, Bangladesh
Rudolf Anthony A. Lacerna, Arghel F. Acosta, Josue A. Batomalaque, John Marco D. Biglang-Awa, Bernard M. Chua, et al

Polytechnic University Of The Philippines Shaikh Abdus Salam & Syed Mahfujul Haque Marjan University of Dhaka, Bangladesh Abdul Latiff Ahmad, Emma Mirza Wati Mohamad, Sabariah Salleh & Hasrul Hashim Universiti Kebangsaan Malaysia Session 2D Venue: Theme:

Proposed offering of media and information literacy as general education subject in various programs of the Polytechnic University of the Philippines Institute of Technology Understanding the pattern of Cell Phone Use: A Study on Dhaka University Students Celebrities on Instagram: Is there such a thing as a private sphere?

Seminar II Room, Block E FSSK HEALTH COMMUNICATION

Chair: Assoc. Prof. Dr. Normah Mustaffa Presenter Title Sahifa Mukhtar Message Discrimination Regarding Breast Cancer in International Islamic University, Women Islamabad, Pakistan Selvarani P. Kovil Pillai The Gift of Life: What the newspapers says about organ Islamic Science University of donation in Malaysia. Malaysia (USIM) Salinatin Mohamad Saleh, Mustaffa Halabi Hj. Azahari, Communicating Diabetic Healthcare Awareness Adzrool Idzwan Hj. Ismail & Through Poster: Opinions of Malaysian Public Husaini Yaacob Universiti Teknologi MARA (UiTM) Khaizuran Abdul Jalil Religiosity and Health Risk Behaviour: Investigating International Islamic University Situational Theory of Problem Solving and Smoking in Malaysia (IIUM) Malaysia

10.30 am - 11.00 am 11:00 am - 1.00 pm Session 3A Venue: Theme:

COFFEE BREAK PARALLEL SESSION 3

MENTION-FINAS Room MEDIA, DEMOCRACY AND GOVERNANCE

Chair: Mr. Wan Idros Wan Sulaiman Presenter Title Rosidayu Sabran, Rosninawati Husin & Suria Hani A. Rahman Cabaran Mengurus Kreativiti dan Penerbitan Kreatif Islamic Science University of dalam Organisasi Media di Malaysia Malaysia (USIM) Hubungan Kedinamikan Dalaman Dengan Norizah Aripin, Hasrina Mustafa Keberkesanan Pasukan Maya: Satu Tinjauan Di & Adnan Hussein Organisasi Bertaraf Koridor Raya Multimedia (MSC) Universiti Utara Malaysia (UUM) Yang Terpilih Marzura Ibrahim, Norhafezah Kepuasan komunikasi dan komitmen terhadap Yusof & Rosli Mohamed organisasi dalam kalangan pekerja di IPT pengurusan Universiti Utara Malaysia (UUM) Wan Idros Wan Sulaiman & Hubungan pengurusan maklumat dengan kepuasan Maizatul Haizan Mahbob Komunikasi sektor awam Universiti Kebangsaan Malaysia Session 3B Venue: Theme:

MENTION Seminar Room GENDER ISSUES IN MEDIA

Chair: Assoc. Prof. Dr. Jamaluddin Aziz Presenter Title Chen Yiming, Wang Chang Song Taiwanese Cinema: The Cinematic Image of Teenager & Rohani Hashim Lesbian Jinan University, China Onkargouda Kakade, Prabha B The Role of Radio in Creating Awareness about Well Swamy & Veeranna Kammar Being Among Indian Rural Women A Case Study of Karnataka State Women's Karnataka State University, Bijapur, India Noor Adzrah Ramle, Mohd Faizal Kasmani, Musa Abu Hassan & The coverage of obedient wives club initiatives: An Suria Hani A. Rahman analysis of international news agencies Islamic Science University of Malaysia (USIM)

Session 3C Venue: Theme:

MENTION Meeting Room MEDIA AND SOCIAL EFFECTS Title Internal And External Realities In The Social Constructions On Pink Independent Films In The Philippines Tamil Movies : A study of Influence On Behaviour of Primary School Students. War on Terror: Mediation Through Malalas Catastrophe

Chair: Mr. Hasrul Hashim Presenter Rudolf Anthony A. Lacerna Polytechnic University of the Philippines Edwin Michael, Eng May Chuen & Nirosha Ellengovan Universiti Tunku Abdul Rahman, Malaysia (UTAR) Masrur Alam Khan National University of Sciences and Technology, Islamabad, Pakistan Adamu Muhammad Hamid & Abubakar Sufyanu Saidu AlSadique The Federal Polytechnic, Bauchi Nigeria Session 3D Venue: Theme:

Resolving the Boko Haram Insurgence: What Role for the Press?

Seminar II Room, Block E FSSK MEDIA AND COMMUNICATION ISSUES

Chair: Mr. Mohd Helmi Abd Rahim Presenter Title Mohd. Nor Shahizan Ali & Mat Government Agenda via Constructing Visual Image in PauziAbd. Rahman Audience Reading Universiti Kebangsaan Malaysia WM Wan Amizah Film Censorship: The Power Of People Vs Government Universiti Kebangsaan Malaysia In Early 1970s In Malaysia Mohd Azul Mohamad Salleh Online Communication Satisfaction Towards The Use Universiti Kebangsaan Malaysia Of Internet-Based Systems: A Case At Research Universities In Malaysia Mohd Helmi Abd Rahim & Angel Political Advertising As A Stimulant To Voter Wyclif Engagement: A Study Of Preference And Choice In Universiti Kebangsaan Malaysia Indonesian Presidential Election Of 2009

1.00 pm 2.30 pm

LUNCH

2:30 pm- 4:30pm Session 4A Venue: Theme:

PARALLEL SESSION 4

MENTION-FINAS Room GLOBALISATION AND MEDIA EFFECTS Title of Paper Revolusi Filem Seram di Malaysia Meneliti Aspek Genre Seram, Saka, Pontianak dan Susuk Keperluan Pembaca Remaja Terhadap Kandungan Akhbar Keserasian Teknologi Dalam Kalangan Artis Di Malaysia: Satu Kajian Berbentuk Fenomenologi Apa Hebatnya Program Transformasi Kerajaan?

Chair: Dr. Maizatul Haizan Mahbob Presenter Aselawati Che Ab Adziz Universiti Utara Malaysia (UUM) Akmar Hayati Ahmad Ghazali Universiti Putera Malaysia (UPM) Mot b. Madon, Afeez Nawfal Mohd Isa, Nor Hissam Sulaiman & Norizah Aripin Universiti Utara Malaysia (UUM) Maizatul Haizan Mahbob & Wan Idros Wan Sulaiman Universiti Kebangsaan Malaysia Session 4B Venue: Theme:

MENTION Seminar Room ENVIRONMENTAL COMMUNICATION

Chair: Mr. Mohd Azul Mohamad Salleh Presenter Title Nor Hayati Mohd Jalil & Mohd Khairie Owning the environment: A Look at the Ahmad Development of Environmental Attitude Universiti Utara Malaysia (UUM) Amongst Malaysian Youths Making Sense Of Negotiation Approach And Norhayati Rafida A. R., Jusang Bolong, Rationality of Choice on the Communication Nizam Osman & Ezhar Tamam Medium in the Negotiation to Solve Universiti Putera Malaysia (UPM) Environmental Conflicts.

Session 4C Venue: Theme:

MENTION Meeting Room IMAGE AND MEDIA

Chair: Dr. Sabariah Dato Mohamed Salleh Presenter Title Aini Maznina A. Manaf, Saodah Wok & Rizalawati Ismail Hijab Wearing among Malay Women in Malaysia: International Islamic University Media or Social Influence? Malaysia (IIUM) Saodah Wok & Junaidah Hashim Communication Networks, Organizational International Islamic University Contacts and Communication Power in Malaysia (IIUM) Grooming Professionals for Career Success Jamaluddin Aziz Say Cheese: The Significance of Family Pictures Universiti Kebangsaan Malaysia in Family Narrative in Some Malaysian Films Sabariah Mohammed Salleh, Emma Mirza Wati Mohamad, Abdul Latiff Malaysia Boleh?: Malaysias Football Team vs Ahmad & Hasrul Hashim Foreign Football Teams in the Local Newspaper Universiti Kebangsaan Malaysia Session 4D Venue: Theme: YOUNG SCHOLARS SESSION Seminar II Room, Block E FSSK BROADCASTING AND MEDIA SYSTEM Title Perkembangan filem komedi Di Indonesia Respons Khalayak-Belia Dalam Sistem Media Negara Zikir Representasi imej seram melalui filem: Suatu tinjauan awal Literasi Visual Dalam Imej Digital Fotografi Forensik Penyiasatan

Chair: Dr. Wan Amizah Wan Mahmud Presenter Rizky Hafiz Chaniago Universiti Kebangsaan Malaysia Siti Salwana Syarfa Hj Dahlan WMWanAmizah Universiti Kebangsaan Malaysia Hani Salwah Yaakup & WM Wan Amizah Universiti Kebangsaan Malaysia Nadzri Mohd. Sharif, Mohd. Nor Shahizan Ali & Mohd. Yusof Abdullah Universiti Kebangsaan Malaysia

4.30 pm 5.00 pm

COFFEE BREAK

DAY 3: 28 November 2013 (Thursday) YOUNG SCHOLARS SESSIONS 8.30 am 10.30 am Session 5A Venue: Theme: PARALLEL SESSION 5

MENTION-FINAS Room NATIONAL IDENTITY AND MEDIA CULTURE Title of paper Item Budi Bahasa Dan Pemaparan Diri Dalam Kalangan Pengguna Jaringan Sosial Di Malaysia: Analisis Pembentukan Instrumen Budi Bahasa Pembangunan Komuniti 1Malaysia: Meneroka Nilai dan Amalan Komunikasi Kepimpinan Partisipasi Pengaruh Nilai-Nilai Confucianisme Dalam Komunikasi Kepimpinan Di Malaysia Intertekstualiti Dalam Filem Mat Bond Arahan Mat Sentul

Chair: Dr. Abdul Latiff Ahmad Presenter Romlah Bt Ramli & Che Mahzan Ahmad International Islamic University Malaysia (IIUM) Mohd Baharudin Othman & Mohd Khairie Ahmad Universiti Utara Malaysia (UUM) Joyce Cheah Lynn-Sze, NorhafezahYusof & Mohd Khairie Ahmad Universiti Utara Malaysia (UUM) Mohd Rasyidi Bin Talib & Nur Afifah Vanitha Binti Abdullah Universiti Malaysia Sarawak (UNIMAS) Session 5B Venue: Theme:

MENTION Seminar Room MEDIA, LANGUAGE AND POWER Title of paper Malaysia Independence Day Logo: From The Perspective Of Social Semiotic Analysis The Semiotic Analysis of Print advertisements: A Case Study of Auto Advertisements Tell us lies or half-truth: Comparative analysis on the written and visual propaganda of the representation of the Bersih 3.0 rally in Utusan Malaysia and Malaysia Kini Meet Uncle Sam as mediator: The image of the US in political cartoons of Pakistan with special reference to Indo-Pak relations and Kashmir Dispute

Chair: Assoc. Prof. Dr. Fauziah Ahmad Presenter Siti Nurbayu Binti Mohd Yusoff , Faridah Ibrahim & Badrul Redzuan Abu Hassan Universiti Kebangsaan Malaysia (UKM) Fatemeh Ahmadpour & Muhamad Yussof Universiti Sains Malaysia (USM) Siti Nurnadilla Mohamad Jamil Lancaster University (UK) Ayesha Ashfaq & Adnan Bin Hussein Universiti Sains Malaysia (USM)

Session 5C Venue: Theme:

MENTION Meeting Room MEDIA AND POLITICS Title of paper Online Newspapers and Perceptions of Homeland Politics among Nigerian Students in Malaysia during the 2011 Nigerian Presidential Election Intercultural Communication in National Secondary Schools: In Pursuits of National Reconciliation Role of Political Talk Shows in Mobilizing Pakistani Youth and Malaysian Youth: A Case Study of General Elections 2013 Analisis Pembingkaian Berita Pilihan Raya Umum (PRU) Ke-13 Malaysia di Kompas dan Republika

Chair: Dr. Mohd Nor Shahizan Ali Presenter Lambe Kayode Mustapha & Saodah Wok International Islamic University Malaysia (IIUM) Norbaiduri Ruslan, Azam Othman & Md Azman Shahadan International Islamic University Malaysia (IIUM) Noor Hayat & Juliana Abdul Wahab Universiti Sains Malaysia (USM) Ruslan Ramli, Chang Peng Kee & Faridah Ibrahim Universiti Kebangsaan Malaysia (UKM)

11:00 am -1.00 pm Session 6A Venue: Theme:

PARALLEL SESSION 6

MENTION-FINAS Room HEALTH AND POLITICAL COMMUNICATION Title of paper Iklan Produk Kesihatan: Sebuah Analisis Komparatif Media Malaysia dan Indonesia Pencarian Maklumat Kesihatan Dalam Konteks Diabetes : Satu Tinjauan Dari Perspektif Ulusan Karya Sistematik Kebaikan susu formula dan susu segar kepada tumbesaran kanak-kanak: Satu Tinjauan Literatur Sistematik Bentuk Komunikasi Ulama Dalam Menyokong Pembangunan Nasional Di Provinsi Sulawesi Selatan

Chair: Dr. Emma Mirza Wati Mohamad Presenter Putri Wahyuni & Badrul Hassan Universiti Kebangsaan Malaysia (UKM) Mohammad Rezal Hamzah & Emma Mirza Wati Mohamad Universiti Kebangsaan Malaysia (UKM) Nur Afiqah Mohd Hanif & Emma Mirza Wati Mohamad Universiti Kebangsaan Malaysia (UKM) Haidir Fitra Siagian, Mohd. Yusof Haji Abdullah, Normah Mustaffa & Fauziah Ahmad Universiti Kebangsaan Malaysia (UKM)

Session 6B Venue: Theme:

MENTION Seminar Room MEDIA USAGE AND YOUTH Title of paper Penerimaan media sosial: satu kajian dalam kalangan pelajar universiti di Palembang Parental Mediation And Cultural Capital On Childrens Positive Internet Usage The Relationship between Internet Usage and Drug Usage among youth, Malaysia Parental Mediation Model And Child Online Risk Cyberbullying, Game Addiction And Pornography

Chair: Dr. Ali Salman Presenter Ika Destiana, Ali Salman & Mohd. Helmi Abd. Rahim Universiti Kebangsaan Malaysia (UKM) Azlina Daud, Siti Zobidah Omar , Md. Salleh Hassan, Jusang Bolong & Misha Teimmoury Universiti Putera Malaysia (UPM) Toktam Namayandeh Joorabchi, Md. Salleh Hj. Hassan & Mohd. Nizam Osman Universiti Putera Malaysia (UPM) Misha Teimmouri, Md Salleh Hj Hassan, Nor Azura Adzharuddin, Jusang Bolong, Azlina Daud & Siti Zobidah Omar Universiti Putera Malaysia (UPM) Session 6C Venue: Theme:

MENTION Meeting Room COMMUNICATION AND ORGANIZATION Title of paper The Mediating Effect of Employees Innovativeness on Communication Factors towards Career Advancement in Islamic Higher Learning Institutions in Malaysia The Effect of Communication Satisfaction and Selected Demographic Factors on the Organizational Identification of Academic Staff at Universiti Putra Malaysia Influence of Organization - Public Relationship Practices on Organization Effectiveness in Jordanian Public Hospitals Pembingkaian Tanggungjawab Sosial Korporat (CSR) Antara Public Bank Dan Nestle Malaysia

Chair: Mrs. Arina Anis Azlan Presenter Ayub Ilfandy Imran & Saodah Wok International Islamic University Malaysia (IIUM) Daniel Kamal Mustafa Kamal, Hamisah Hasan & Abd. Muati@Zamri Ahmad Universiti Putera Malaysia (UPM) Rosli Mohammed & Muhammad Noor Saleh Al Adwan Universiti Utara Malaysia (UUM) Nur Amalina Mohd Rashid, Teo Fan Yin, Peggi Lau & Chang Peng Kee Universiti Kebangsaan Malaysia

2:30 pm 4.30pm Session 7A Venue: Theme:

PARALLEL SESSION 7

MENTION-FINAS Room MEDIA EFFECTS AND INTEGRATION Title of paper Integration Through Social Commentary Photography The Role of Television in Developing the Slum Area: A Case Study of Gulbarga Slum Area Media Influences on Sexual Behaviors: Sexual Contents and Its Effects On Adolescents in Depok, Indonesia

Chair: Dr. Maizatul Haizan Mahbob Presenter Husaini Yaacob, Mustaffa Halabi Hj. Azahari & Adzrool Idzwan Hj. Ismail Universiti Teknologi Mara (UiTM) Namrata Raut & Onkargouda Kakade Karnataka State Women's University, Bijapu, India Arya Dharma Shinta & Emma Mirza Wati Mohamad Universiti Kebangsaan Malaysia (UKM) Session 7B Venue: Theme:

MENTION Seminar Room MEDIA USAGE AND INTERNET ADOPTION Title of paper Determinants of 3G adoption among students: A Sub-Saharan African Context Issues in Internet Adoption Among Rural Communities: A Case Study in Sri Lanka. Usage Of Mobile Communication Technology For Sustainable Agriculture Development In Karnataka (India)

Chair: Dr. Wan Amizah Wan Mahmud Presenter Ismail Sheikh Yusuf Dhaha & Ali Yassin Sheikh Ali International Islamic University Malaysia (IIUM) Galagedarage Thushari Madhubhashini, Ali Salman, Wan Amizah Wan Mahmud & Fauziah Ahmad Universiti Kebangsaan Malaysia (UKM) Tahmeena Nigar Sultana Kolar & Onkargouda Kakade Karnataka State Women's University, Bijapu, India

Session 7C Venue: Theme:

MENTION Meeting Room INTERCULTURAL INTEGRATION AND SOCIAL CHANGE

Chair: Assoc. Prof. Dr. Latiffah Pawanteh Presenter Title of paper Abdullahi Yalwa, Abubakar Sufyanu The Role of Mass Media in Integrating the Saidu Al-Sadique Internally Displaced Persons in Northeastern Abubakar Tatari Ali Polytechnic, Bauchi Nigeria: A Study of Bauchi State, Nigeria Nigeria Facebooks role in reducing the sensitivity to Pouya Morshedi cross-cultural comparison between American the University of Tehran, Iran and Iranians Mamatha K.N, OnkargoudaKakade & Empowerment of Indian Rural Women through Murali Mohan K Panchayath System: The Role of Media- A Case Karnataka State Womens University, Study of Karnataka State, India Bijapu, India

4.00 pm 5.00 pm Venue: 4:30 pm DK3B.301 Foyer

CLOSING CEREMONY

4:45 pm

Appreciation remark Dean, Faculty of Social Sciences and Humanities Universiti Kebangsaan Malaysia Closing speech Director, South-south Information Gateway, Ministry of Communication and Multimedia Malaysia CONFERENCE HI-TEA AND FAREWELL

5.00 pm 6.00 pm