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Company Profiles Samsung India Samsung India commenced its operations in India in December 1995, today enjoys a sales turnover of over US$ 1 billion in just a decade of operations in the country. Samsung design centres are located in London, Los Angeles, San Francisco, Tokyo, Shanghai and Romen. Samsung India has its headquartered in New Delhi and has a network of 19 Branch Offices located all over the country. The Samsung manufacturing complex housing manufacturing facilities for Colour Televisions, Colour Monitors, Refrigerators and Washing Machines is located at Noida, near Delhi. Samsung Made in India products like Colour Televisions, Colour Monitors and Refrigerators are being exported to Middle East, CIS and SAARC countries from its Noida manufacturing complex. Samsung India currently employs over 1600 employees, with around 18% of its employees working in Research & Development. Whirlpool India Whirlpool was established in 1911 as first commercial manufacturer of motorized washers to the current market position of being world's number one manufacturer and marketer of major home appliances. The parent company is headquartered at Benton Harbor, Michigan, USA with a global presence in over 170 countries and manufacturing operation in 13 countries with 11 major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis. Today, Whirlpool is the most recognized brand in home appliances in India and holds a market share of over 25 per cent. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. LG India LG Electronics was established on October 1, 1958 (As a private Company) and in 1959, LGE started manufacturing radios, operating 77 subsidiaries around the world with over 72,000 employees worldwide it is one of the major giants in the consumer durable domain worldwide. The company has as many as 27 R & D centers and 5 design centers. Its global leading products include residential air conditioners, DVD players, CDMA handsets, home theatre systems and optical storage systems. Godrej India Godrej India was established in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913. The Company is one of the largest privately-held diversified industrial corporations in India. The Company has a network of 38 Company-owned Retail Stores, more than 2,200 Wholesale Dealers, and more than 18,000 Retail Outlets. The Company has Representative Offices in Sharjah (UAE), Nairobi (Kenya), Colombo (Sri Lanka), Riyadh (Saudi Arabia) and Guangzhou (China-PRC). Sony India Sony Corporation, Japan, established its India operations in November 1994. In India, Sony has its distribution network comprising of over 7000 channel partners, 215 Sony World and Sony Exclusive outlets and 21 direct branch locations. The company also has presence across the country with 21 company owned and 172 authorized service centres. Hitachi India Hitachi India Ltd (HIL) was established in June 1998 and engaged in marketing and sells a wide range of products ranging from Power and Industrial Systems, Industrial Components & Equipment, Air Conditioning & Refrigeration Equipment to

International Procurement of software, materials and components. Some of HILs product range includes Semiconductors and Display Components. It also supports the sale of Plasma TVs, LCD TVs, LCD Projectors, Smart Boards and DVD Camcorders.

Top players in consumer durable industry: Nokia India LG Electronics India Limited Philips India Titan Industries Samsung India Electronics Whirlpool Appliances Siemens Sony India Videocon Industries Blue Star Some of the details regarding these top players in the consumer durable industry in India is given below: Nokia India: Nokia India is a world leader in mobile phone industry and they have built a diverse product portfolio with a view to meet the mobile phone requirement of different types of consumer. Their product ranges from an entry-level mobile phone to an advance mobile phones with several applications and multimedia facilities like gaming, music and imaging. LG Electronics India Limited: LG Electronics India Limited came into existence in the year 1997 and they have manufacturing units at Pune, Delhi and greater Noida for manufacture of consumer durable goods like televisions, IT products, vacuum cleaners, audio devices, microwave ovens, washing machines, refrigerators, air conditioners, etc Philips India:

Philips India are leaders in the production of different consumer durable products like domestic appliances, personal care products, etc Their product range includes household products, kitchen appliances, personal care products, accessories, phones, PC products, portable entertainment and televisions. Titan Industries: Titan Industries came into existence in the year 1984 and it is a joint venture between Tamil Nadu Industrial Development Corporation and the Tata Group. They are dealing with consumer durables like sunglasses, jewelry and watches. Their jewelry business is being done in the name of Tanishq. Samsung India Electronics: Samsung India came into existence in the year 1995 and they are dealing with different businesses like household business, consumer electronics business and IT business. Their product range includes washing machines, refrigerators, color monitors and color televisions. Whirlpool Appliances: Whirlpool Appliances came into India in the late 1980s and this company was established in joint venture with TVS group. They are having their business in 170 countries and in the year 1995, they acquired Kelvinator India Ltd, which was a consumer durable company by itself. Siemens: Siemens have their operations in more than 190 countries and they have an employee base of more than 4 lakh employees all over the world. They have more than 15 sales offices and manufacturing units in India. They are engaged in different businesses like lighting, transportation, healthcare, information and communications, energy and automation & control. Sony India: Sony India came into existence in the year 1994 and they have more than 7000 channel partners, more than 200 Sony exclusive outlets in the name of Sony World and more than 20 direct branch locations. They are dealing with nearly 20 different products in the consumer durable industry in India. Videocon Industries: Videocon is actually based in India and they are dealing with a variety of home appliances and consumer electronics. Their product variety include consumer electronics, glass, Thompson products, Oil & gas. Blue Star:

The main product dealt by Blue Star is central air conditioners. They are the leading producers of Air-conditioners in India and they have made their presence felt in different countries like Africa, South East Asia and Middle East. These consumer durable companies are operating with the main objective of meeting the requirement of a wide range of consumers belonging to different financial strata and these companies have reached this place mainly because of the satisfaction they offered to their customers.