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A retail manager is responsible for managing the overall functioning of a store/department to meet a companys customer service standards.

The basic expectation from a retail manager is to drive sales and profitability by delighting customers through expert service . Depending on the size of the store and company structure, retail managers may also be required to deal with human resources, marketing, supply chain, information technology and finance. The Indian retail industry is growing at 25% compound annual growth rate, which provides immense opportunities. The countrys retail market is slated to grow by 50% to $675 billion by 2016 (from $470 billion in 2011), of which organised retail is expected to grow by 300% to $84 billion (from 26 billion in 2011). With FDI opening up and international players entering the market, the demaind for more people in the industry is increasing. Clockwork

10.30am: Reach office, take a round 11.00am: Team briefing 12.00pm: Review customer feedback and take action 1.00am: Check the mails 2.00pm: Lunch 3.00pm: Meetings and training staff 4.00pm: Daily checklist 4.30pm: Collect customer feedback and sort out peoblems 8.00pm: Check visual merchandising standards of section. Day ends.


Customer focus Leadership qualities Should be able to plan and organise properly Teamwork, analytical and networking skills

Organized retail - Those traders/retailers who are licensed for trading activities and registered to pay taxes to the government Unorganized retail It consists of unauthorized small shops - conventional Kirana shops, general stores, corner shops among various other small retail outlets - but remain to be the radiating force of Indian retail industry. Overview Retail industry, being the fifth largest in the world, is one of the sunrise sectors with huge growth potential and accounts for 14-15% of the countrys GDP. Comprising of organized and unorganized sectors, Indian retail industry is one of the fastest growing industries in India, especially over the last few years. According to the Global Retail Development Index 2012, India ranks fifth among the top 30 emerging markets for retail. The recent announcement by the Indian government with Foreign Direct Investment (FDI) in retail, especially allowing 100% FDI in single brands and multi-brand FDI has created positive sentiments in the retail sector.

Emerging Areas Some sectors that occupy a prominent position with the retail industry are: Apparel and fashion Everybody understands the impact of fashion and textiles on the environment. Almost $19.5 billion were spent on online apparel shopping in the year 2009 and increasing since then. Fashion & Lifestyle - In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the retail to grow faster. Food & Beverage retail - Backed by huge potential and changing lifestyles, the food and beverage retail market is growing at a robust 30-35 per cent per year. Pharmaceutical Retail Driven by therapies like anti-diabetic, vitamin, anti-infectives and dermatology, it accounted for a robust 15% growth in 2011. E-commerce or E-tailing the next big revolution - With the advent of e-commerce in the retail industry, retail stores are facing stiff competition from e-stores. The rising demand for eshopping has lead to a new debate cropping up in the world. Factors driving growth are:

Emergence of nuclear families Falling real estate prices Growing trend of double-income households Increase in disposable income and customer aspiration Increase in expenditure for luxury items Large working population Low share of organized retailing Growing liberalization of the FDI policy in the past decade Skill sets required are: The industry employs a staggering number of people, and given its rapid proliferation, this number is always on the rise. The backbone of the sector are the operations and supply chain management jobs but there are various other options as well, from sales executives and store managers to merchandise planners and buyers.

Conceptual understanding Analytical skills Detail-orientation Fair understanding of customers psychology Observations skills Project Management Operational Skills In-depth product knowledge Bottlenecks

A long way to meet international standards Lack of efficient supply-chain management Lack of required retail space No fixed consumption pattern Shortage of trained manpower Lack of proper infrastructure and distribution channels Ratings agency Fitch has assigned a stable outlook to the retail sector for 2012 as factors like expected sales, growth-driven expansion and efficient working capital management are likely to benefit retail companies.

Aditya Birla Retail Limited is a part of the Aditya Birla Group. The Group has named it More. It offers products such as fruits, vegetables, grocery, frozen food, bakery, homecare, personal care and pharmacy. It also provides FMCG products and house brands. Aditya Birla Retail Limited has acquired Trinethra to assist it in creating a retail stronghold in south India. Trinethra, with its own chain of stores, will enable the company to expand its operations all over the country.