Sie sind auf Seite 1von 61

A Project report On Practical study Eureka tiles Ltd. Piratical fulfillment of The Requirement For B.B.A. Progrmme [S.

.B.B.A! Su"mit to#$


Tushar Solan%i Bachelor of "usiness administration

&uided#$
PROF.T'S(AR SO)A*+,

S'B-,T./ B #$ +AS( AP R. 0OS(, RO)) *O#$ 1 .AR#$233452363


,*ST,T'T OF B'S,*.SS A/-,*,STRAT,O* A7/.-, .AR 233452363

A7+*O8)./&.-.*T PR.FA7. &.*.RA) /.PART-.*T P.RSO**.) /.PART-.*T PRO/'7T,O* /.PART-.*T -AR+.T,*& /.PART-.*T F,*A*7. /.PART-.*T 7A*7)'S,O*

PREFACE
The "achelor of "usiness administration is concern 9ith pro:iding %no9ledge to the student regarding :arious types of management as li%e finance; production; sales mar%eting < personal management etc. The B.B.A is concern 9ith the practical and theoretical %no9ledge of real "usiness 9orld and the ,ndustrial :isit is one of them 9hich pro:ing the practical studies of corporate < ,ndustries. ,n S. .BBA; , ha:e training of 26 days in the =.'R.+A T,).S )T/>. This is located at /alpur ,ndustrial ?one and the project focused on those parts of the deferent department 9ith analysis. (ope reader 9ill appreciate this effort

1. GENERAL DEPARTMENT

,ntroduction (istory < /e:elopment Bac% ground *ame of unit Address of unit ear of esta"lished *ame of director Auditor Ban%er Si@e of the company Form of organi@ation )ocation 7ontri"ution to the industry -ission <:ision of industry S9ot Analysis

1. HISTORY & DEVELOPMENT


, :isited E RE!A TILES PVT. LTD. At /alpur. This company is manufacturing 9all tiles < floor tiles. This company is certified as ,SO# 4336.2336 and it is also using 9orld class technology of ,TA) . This company is gro9ing more and more in these days successfully. ,n this companyAs directors are ha:ing the eBperience of more then 63 years.

". NAME OF THE NIT #E RE!A TILES PVT. LTD.$

%. ADDRESS OF THE NIT E RE!A TILES PVT. LTD.


*ear himmatnagar; /alpur Ta.$Prantij. /is.$ S.+. Phone#$ 32CC3$21342252D FaB#$ 32CC3$213426 8e"site#$ 999..'R.+Atiles.com .$mail ,d#$ salesamdE.'R.+Atiles.com

&. SI'E OF THE COMPANY E RE!A TILES PVT. LTD. is a small scale unit in
comparison of ceramic industry in &ujarat

(. FORMS OF OR)ANI'ATION
This unit is FPRIVATE LIMITED* company.

+. PROD CTS

*atura series Online series .Botica series Rectified series .Bion series

,. NAME OF THE DIRECTORS Ma-a.i-. Dire/t0r#$


-r. (.* Gen%atesh /,R.7TORS#$ -r. (.* Gen%atesh -r. Praful chattani

1. A DITORS
-r. 0.B. Patel

2. 3AN!ERS
STAT. BA*+ OF ,*/,A

14. ESTA3LISHMENT
This unit is esta"lishment in year "44%.

11. SHIFT OF THE NIT


,n this unit H shifts are running. Sr.-0. 1. ". %. s5i6ts 1744 a8 T0 &744 98 &744 98 T0 1"744 98 1"744 98 T0 1744 a8

1". TIME !EEPIN) SYSTEM


The time %eeping system is :ery important function in the unit. This system is :ery use full to the company; "ecause "y the help of this system company can %no9 his employees regularity and other necessary information a"out their employeeAs demand < requirements.

8hen employees enter in the organi@ation they punch the card. This punch card system is computeri@ed. By the help of this system the company ma%es their salary list.

1%. LOCATION
8hen any person 9ants < tries to esta"lish the firm; first he has to decide the location of the firm. )ocation is :ery important decision for e:ery company. The proprietors see 9here they choose the location; ra9 materials and other important facilities are a:aila"le or not. They loo% for the follo9ing facilities. Its I-6rastru/ture is suita:le 60r t5e 6a/ilities a-d :etter l0/ati0-. ;ater res0ur/es A<aila:ilit= 06 >0rkers Ra> 8aterial I-6rastru/ture The firm has many ad:antages "ut no9 9e see 9hat ad:antages of =.'R.+A T,).S PGT. )T/.> They are as follo9s. The firm has a good source of 9ater supply. /ue to the graphical concentration of the firm. ,t 9ill get more ad:antages from the go:t. of source of )P& gas. The ra9 material is a:aila"le from the RA0ST(A* < &'0ARAT. )a"uors are a:aila"le at lo9er cost.

1&. CONTRI3 TION OF THE NIT OT IND STRY


=E RE!A TILES PVT. LTD.$ is contri"ution approB 63I of &'0ARAT < 3.36I of ,*T.R*AT,O*A) le:el.

1(. MISION & VISION OF E RE!A TILES


A TO CH OF ? ALITY IN RELATIONS VISION7@ To "ecome a leader ,n Tiles industry. 'p hold quality at a:erage stage and maintain consistency to 9in the trust of ceramic industry. To remain as inno:ation leader.

COMPANY*S VAL ES7@ Best Jualities in product. .Bceed customerAs eBpectations. Trust; respect and integrity in all their relationship. 7ontinuous impro:ement; inno:ation and em"race change. Team 9or% and open communication.

To pro:ide an en:ironment to staff to eBhi"it eBcellence in 9or%. To "uild a high performing; di:erse 9or% force. To promote a responsi"le consumption of their product.

1+. S;OT ANALYSIS7@


STR.*T( #$ 6. Technology # - Italia- )er8a-= 2. .conomic of scale # 8.A+*.SS #$ 6. 7ompetitors # - Asia- Tiles - Cit= Tiles 2. 7apital high profile customer H. &ro9ing

OPPORT'*,T #$ 7apital domestic mar%eting price

7apture the domestic < local mar%et T(R.ATS #$ 6. The competition "y price 9ar 2. The taBation5fuels charges H. /ecreasing &o:ernment "enefit

2. PERSONNEL DEPARTMENT

,ntroduction Recruitment ; selection < induction ,nduction ,nduction procedure Training /e:elopment 0o" description Promotion < transfer policy Performance appraisal system 8age < salary administration 8or%ing of .S, scheme Pro:ided found scheme &rie:ance handling

Pers0-al 8a-a.e8e-t is de9e-d 0-

Planning Organi@ing /irecting Staffing 7ontrolling 7ompensation ,ntegration ,ndi:idual < o"jecti:es

Personal management is the method of de:eloping all potential of employees so that they can get maBimum satisfaction out of their 9or% gi:e "est effort to the organi@ation ,n most of all case all large and small scale company has itAs different personal department. All the function of this department performs time %ipping officer. Time%eeping officer for all function of personal department and he has all authority for them.

Or.a-iAati0- Stru/ture7@ 7hairman

7.F.O &eneral -anager

Production -anager Assistant. -anager Super:isor 8or%er

-ar%eting -anager Assistant -anager Super:isor .mployee

Personnel -anager Assistant -anager Super:isor .mployee

Finance -anager Assistant -anager Super:isor .mployee

Pr0/ess
Recruitment Requirement organi@ation Forecast The de:elopment of source of recruits Source -ethod of arising recruitment program

Required department send a 9ritten report on a"out his :acancy to the personal department. Personal department chec% the report < appro:e the reportD and gi:e ad:ertisement in ne9s paper; online; placement company maga@ine

Re/ruit8e-t s0ur/es7@ I-ter-al s0ur/es


Promotion /emotion )ay off transfer

EBter-al s0ur/e

ad:ertisement employment agencies deputation on campus recruitment

Sele/ti0-7@
Selection is a :ery important in e:ery department "ecause a department depends on man po9er. ,ts stretcher is as under

Reception of application

Psychological Testing

&roup discussion

inter:ie9

Reference 7hec%

Final Selection "y ,nter:ie9

Physical .Bamination

Placement

They finally selection three or four person < gi:e him a ran% according to their performance. They sent to call letter to first ran% application. ,f first ran% does not come they call second ran%er < so far.

I-du/ti0-7@
After selecting a candidate company must focus on induction procedure. ,nduction means to inform a"out company and his jo" 9here he selected. I-du/ti0- 9r0/edure7@ .ach < e:ery department send intimation to person for introduction of jo". /iscuss in department ne9s and to inform 9hich method 9e applied in 9or%ing. To inform companyAs rules < regulation. To inform his responsi"ility restriction and authority include jo". Trai-i-. &de<el098e-t7@ As the time passes ser:ile technology ad:ancement ta%es place and along 9ith the organi@ation %eeping pace 9ith the de:elopment technology it is also important to import proper %no9ledge and this training of employees is :ery important to time. By such training and de:elopment program employees fell that the organi@ation area for them and they try to contri"ution the organi@ation 9ill "enefits "y ha:ing competent and dedicated employees. Training is a sequence of program "eha:ior it is an application of %no9ledge. ,t gi:es people an a9areness of rules and procedure to guide their "eha:ior. ,t helps to impro:e their performance. ,n e:ery unit training is necessary all %ind of 9or%er 9ith the help of train eBecuti:e.

Need 60r trai-i-. To increase producti:ity To impro:e quality To help company to fulfill itAs future Personal need To impro:e organi@ation climate personal gro9th

,f they are esta"lishing ne9 firm then they 9ill send his employee to Bom"ay in training institute of other "ranch company pro:iding training to his employer in t9o 9ays .

O- t5e C0: Trai-i-.7@


On Specific jo" Rotation of Position Gesti"ule School Apprenticeship Special Project
O66

C0: trai-i-. 7@
7onference Role playing -anagement game Sensiti:ity 7ases study

De<el098e-t7@ /e:elopment is process of co:ers not only the acti:ity 9hich "ring a"out gro9th of personal types.

De<el098e-t 8et50d7@
7ase study Business game seminar

'sing a"o:e method company gi:e de:elopment to his managerial le:el < employees.

D0: des/ri9ti0-7@
0o" description is a 9ritten record of the duties. Responsi"ility and requirement of a particular jo". ,t concerted 9ith jo" itself. 0o" description is an important document "asically descripti:e in nature contains statement of jo" analyses. ,t defines the scope of jo" acti:ity major responsi"ility and positioning if a jo" in the organi@ation.

Pr080ti0- a-d tra-s6er 90li/=7@


Promotion means progress of employ; incerising employee responsi"ility; changing 9or%; increasing his salary good e:erymen. A de:ice to retain and re9ard an employee for his year ser:ice to the organi@ation to increase indi:idual and organi@ation. Transfer is the mo:ement of employee form one jo" to another 9ithout in:ol:ing any su"stantial change in his duties; responsi"ility require s%ill; status and compensation. But E RE!A TILES PVT has no any transfer to one jo" to another jo".

Promotion is a term 9hich co:er and call great responsi"ility and usually in:ol:es higher pay and "etter term and promotion is :ertical more in ran% < responsi"ility

Se-i0rit= 06 e89l0=ees7@
The person 9ho is 9or%ing for a long time in the organi@ation then he is a"le to get promotion.

Se-i0rit= edu/ati0-7@
For top le:el .mployees 7ompany %eep in mind seniority education. This option is also adopt "y company in same cases.

Tra-s6er7@
Transfer means that increase employeeAs responsi"ility his authority; salary may "e his department.

Pur90se 06 tra-s6er7@
To increase the :eracity of the employee. To meet an employee o9n request. To safety such need of an organi@ation. To adjust the 9or% force of one plant 9ith that another.

Per60r8a-/e a99raisal7@

Performance appraisal is the system "y 9hich the management tries find out effecti:e is has "een in hiring and placing the employees. A performance of a jo" in term of its requirements. Performance appraisal pro:ide a "asis for including the effecti:eness of personal su" di:ision such as a"o:e recruiting; emphases on performance appraisal step including performance appraisal step including performance appraisal system are as follo9. &rinding method 7hec% list method -an to man comparison method 7ritical incident method

;a.e a-d salar= ad8i-istrati0-7@

8age < salary administration is a important fuction of a personal department in point of :ie9 employee as 9ell as organi@ation. Payment to la"our engaged directly in production is called 9age. ,n other 9ord 9age ha:e directly relation 9ith the production. Salaries are the remuneration for quantum of ser:ices render "y persons 9hose output is difficult. This company mainly concentrate on employeeAs facility and their salaries. 8or%er Staff 0unior officer < engineers.
!

>0rker7@

7ompany is gi:ing grade to his employee according to their %no9ledge and eBperience. 'ns%illed Semi s%illed S%illed A. S%illed B.

This company mainly focuses on employee satisfaction < requirement so that company pro:ides good salary to his managerial post < top management also. 8age < salary structure of company is discussed as "elo9.

A--ual i-/re8e-t7@ Baja tiles put ltd.pro:id annual increment to his employee is gi:ing "elo9.

;0rker7@
C089a-= 9r0<ides 11.(4Et0 %.(4Ea--u-al i-/re8e-t t0 >0rker & sta66 a//0rdi-. t0 t5eir salar= stru/ture.

;OR!IN) OF SCHEME7@

ESI s/5e8e is /0880-l= k-0> as t5e employee state insuring scheme. This is the scheme for the safety of the employee. according to .S, act 641K it is esta"lish 9ith a :ie9 to pro:ide "enefit 9hich 9here compensationD.CDI of the employer contri"ution and6.CDI of the employer <employer "ooth. And this fined deposit in .S, act of scheme. According to this act applied to factories 9hich are ha:ing 2D or more employees 9ith utili@ation po9er and it also. Science "enefit -edical "enefit ,nsurance "enefit 7ontri"ution of 9or%er is fiBed. eBact property 9ages employee has to full .S, from. -edical treatment. Benefit of .S,. ,mportance of .S,.

E-<ir0-8e-tF Healt5 & Sa6et= 06 ;0rkers7@ E-<ir0-8e-t7


Being responsi"le corporate citi@en E RE!A TILES is fully committed to ma%ing a 9orld safe place to lea:e and enhance en:ironment a9areness among the community mem"ers. .:ery employee of E RE!A TILES is encouraged and educated a"out the en:ironment protection and conser:ation of natural resources. All the manufacturing process and equipment designed either reduced or completely eliminate pollution. E RE!A TILES fully complies 9ith la9s pertaining to en:ironment protection and conser:ation.

Healt5 a-d sa6et=7


Safety of our employee is of paramount importance. ,n order to attain a goal of complete safety in 9or% at E RE!A TILES ha:e charted out a comprehensi:e health safety programmed for our employees. 8e ha:e in corporate lasts safety methods and maintain eBcellent standard of safety in industry. All manufacturing process and equipments are chec%ed periodically to meet our stringent safety requirement and norms. ,n order to a:ert any unforeseen ha@ard they educate their employee a"out :ital first$ aid procedure along 9ith mandatory training in fire safety drill. They increase a9areness among 9ith through adequate health education and counseling session. At E RE!A TILES an atmosphere concisely to eBpress concern o:er safety method or suggestion to impro:e safety method has "een created. The company has increase 9ith 6HI profit against the last year. ,t medium gro9ing company and it has :ery "est opportunities in the 9orld of ceramics.

PROVIDENT F ND SCHEME7@
Pro:ident scheme is an important scheme and the "enefit of it employee get after the retirement. Almost all the organi@ing has this scheme .it is the fund in 9hich "ooth employer contri"ution. The pro:ident fund scheme 9as a :ie9 to pro:ide 9ith li%e and maintains after the retirement of the employer. This company is the contri"ution of p.f scheme and it is deducted "y employer and the fund raised deposits 9ith go:t. and administrator "y the amount of P.F. is returned interest. Cal/ulati0- 06 P.F 7@

7ompany contri"ution P.F according to generate .B tree P.F.

61I D.HHI H.LCI

)rie<a-/e 5a-dli-.7@

Scare in committee of .'R.+A tiles p:t ltd .in this unit employees their grie:ance super:isor.

9r0/edure
Ar"itration

7ompany personal officer

7ompanyAs trade union

/epartment ne9s

Super:isor

.mployees

C0lle/ti<e :ar.ai-i-. & trade u-i0-7@

7ollecti:e "argaining is an agreement "et9een employee < trade union. 7ollecti:e "argaining is the dealing oral 9ritten agreement 9ith employees. C0lle/ti<e :ar.ai-i-. is use6ul 60r7@ Ti8e ki99i-.7@ .'R.+A tiles ha:e a time %ipping officer. Time %ipping system is :ery important function in the unit. For %ipping the employeesA a"senteeism record system is operation "y time office. This system is :ery useful to the company "ecause "y the help of this system company can %no9 his employees regularity and other factor. (ere punching card system has "een de:eloped. The num"er is recorded in computer ensuring employeesA presence in the organi@ation. Shift of the unit#$ ,n the unit 9or%er in three shift are running. First shift Second shift Third shift K.33a.m to 1.33p.m 1.33p.m to 62.33am 62.33a.m to K.33a.m ,mpro:ement in 9ages and salary *e9 sales and regulation Bonus Promotion policy Alternation policy

3. PRODUCTION DEPARTMENT
This companyAs manufacturing process is "ased on technical "ecause they translate ra9 material into consumer goods.

,ntroduction Ra9 -aterial department -anufacturing Process Ad:antages Of Products

INTROD CTION7@
The .'R.+A tiles ,ndia limited is largest company of ceramics in -aheshana /istrict. ,t is joint$:enture "et9een the o9ners of concerns .'R.+A tiles limited. The group has one "ig plant. Only one has plant at +adi M+aiyalN the main product of company is 9all tiles. .'R.+A T,).S is equipped 9ith all %ind of manufacturing facility to produce high quality product under one roof. ,t consist of Ball mill; Press; +iln 9ith control en:ironment assure al9ays good quality of product. .'R.+A T,).S is the one of the most prominent manufacture and eBporter of ceramic luster 9all tiles in ST/ specification and as per customerAs requirement in :arious qualities o:er 233 designs.

Ca9a/it=7@
The Production 7apacity of .'R.+A T,).S is 6D333 sq meters of tiles per day.

Ra> Material De9art8e-t GSli9 H0useH7


,n ra9 material department ra9 materials are %ept in different 9ays. The ra9 materials are RA; MATERIALS /uplicate 9ol%am po9der Tal% po9der Juart@ po9der 8ol%am po9der Talcite po9der Biscuit po9der /olomite 7hina clay Ball clay B78 clay Original 9ol%am ? ANTITY C.DI DI K.DI @ 1.DI 1.4I 66I DI 6.CI 63I 2.DI SO RCE 'daypur;Rj 'daypur;Rj Ajamer;Rj Sihori;Rj Ajamer;Rj -or"i;&j Bi%aner;Rj -or"i;&j Bi%aner;Rj Santalpur;&j $

MAN FACT RIN) PROCESS7@


The manufacturing process of E RE!A TILES is not different then other types of plants of tiles manufacturing. The manufacturing process is follo9s the follo9ing chart < structure of manufacturing process.

MAN FACT RIN) CHART RA8 -AT.R,A)S

&RA,*/,*&

SPRA /R .R

PR.SS

B A ) ) , ) )

&)A?. ),*. < +,)*

S,?,*& < 7(A-F.R,*&

PA7+,*&

,n this department the ra9 materials are using according to their proportion and loaded "y machine and are 9eighted automatically "y the 9eighting machine. 8hen the total 9eight of ra9 material is done according to their proportion then it is automatically loaded in .ri-der ta-k "y con:eyer System and it is %ept in it for 6$6L hours.

A. )RINDER MACHINE7@
The ra9 materials are first miBed and after this process 9ater is included in it. ,t is grinded "y the under ground grinder pulleys. After that it is ta%en to the s9ra= dr=er "y using under ground :al:es < pipe lines.

3. SPRAY DRYER7@
The slurry is spray dried to a po9der Form in the Spray /rier 9hich is heated up to DD3 to L33 /egree centigrade. The po9der is then stoner in Silos. ,t con:erts into clay from the liquid from of Ra9 material. The liquid is sprayed a"out K3$43 feet "y the ,talian Pump. ,n this spray drayed it is con:erted into po9der from then it goes for <i:rati-. in <i:rati-. 8a/5i-e. And then it is gone for 9ressi-. in 9ressi-. 8a/5i-e "y the using of roller trac%.

Vi:rat0rs7@ The :i"rator is also useful for ma%ing Biscuit. The :i"rator machine is used to thro9 out the 8astage.

C. PRESS7@
H=drauli/ Press7@ ,n this machine the po9der from the spray dryer material goes in the pressing machine and it con:erts into ruff "iscuit tiles. This machine is ha:ing a capacity of 2333 tone that means it can ta%e 133 +g5cm29ith a +:t. This firm is ha:ing t9o imported fresh machine. And then it is go for the .laAe li-e & kil- "y using the roller trac%. The .'R.+A tiles ha:e a three si@e of dies BoB. Those are gi:ing as under# K> O K> K> O 62> K> O 6L>

D. 3ALL MILL7@
,n the "all mill section they ma%e the gla@e for Shining of the "ody of the "iscuit. Per/e-ta.e 06 Ra> Material7@ Opec 7hina 7lay 7-7 S(-P 43I KI 3.31I 3.2D

E. )LA'E LINE & !ILN7@


At this stage; after the con:ersion of "iscuits tiles it automatically goes into :ertical drayed and get to dry. Some hardness at this stage and it goes on a .laAe li-e li%e dish flo9 Bell< lo9 scrapper; compensator; printer etc. Then this tile goes into the loading machine "y loading machine and then goes directly into the %iln. At this stage product ta%e HD$13 minutes for the con:ersion for finished goods. ,n this %iln there is aaroBmately more then 6233 degree 7elsius temperature.

F.

SI'IN) & CHAMFERIN) MACHINE7

As this stage the product is con:erted into joint fe9er products 9ith si@ing < 7hamfering of tiles. ,n this process the tiles are classified in three grades A; B < 7. ,n A type of grade class FAA tiles are "eing %ept. ,n B type of grade medium class tiles are "eing %ept. ,n 7 type of grade F7A tiles are "eing %ept.

).

PAC!IN)7@

After the manufacturing process all tiles go to pac%ing in different type < si@e of "oBes. PROD CTS7@ Vitri6ied tiles ;all tiles PROD CTE*S ADVANTA)ES7@ /esign 7onsistency Polish retention /ura"le colours Full "ody design 8ater a"sorption lo9er then 3.3DI 7hemical resistance Flatter joints S%id$ resistance 9hen dry

Full si@e tiles

4. MARKETING DEPARTMENT

,ntroduction Sales < mar%et 7oncept of mar%eting -ar%et segment Price policy Sales promotion 7hannel of distri"ution Product planning Ad:erting -ar%et research

I-tr0du/ti0-ar%eting management performs in all managerial function in the field of mar%eting. ,t is necessary for planning < de:elopment of the products on the "asis of customer demand. This company has to formulate sound mar%eting polices and programmed. -ar%eting management is an act of satisfying indi:idual needs 9ants 9hene:er they feel.

Sales & Market A-al=sis


/etermination of mar%eting glassier forecasting and management "udget < formulation of mar%eting plan < procedure.

C0-/e9t 06 Marketi-.
The American mar%eting association defined mar%eting As =Aggregate> demands of the potential "uyers of product 9ise. -ar%et is group of "uyers and seller interested in moti:ating the terms of purchase and sale for goods and ser:ices thus eBchange is the heart of commerce.

-ar%eting is defined "y 1Ps they are Product Promotion Place Price

MAR!ET SE)MENTATION -ar%et segmentation is a process of di:iding a total mar%et for good or ser:ice into se:eral smaller groups. A company is decided to operate in a "road mar%et recogni@ed that is normal can not se:eral all consumer in the mar%et. -ar%et represents segmentation effort to an increase a companyAs target decision. This company eBport only in ,ndia.

PRICIN) POLICIES
Pricing policies are "ased on three aspects as follo9s.

C0st & Pr0du/ti0,t includes cost 9hich is incurred 9ith in the production process; cost of ra9 material; etc.

C089etit0rs 9ri/es
7ompanies see the competitorAs prices and then decide the price of the product. ,f our price is more then the competitors that 9ill result us as loss. So 9e ha:e to consider the monopoly of the competitors.

Se.8e-t :ased 9ri/e


The price is also determined on the "asis of segmentation product is to "e sa9 in lo9 income group are then its price is %ept la9 and it is to "e sold in income group 9as then its price is %ept high.

CHANNELS OF DISTRI3 TION


7hannel of distri"ution is one type of sets of their department organi@ation in:ol:es in the process of mar%eting.

Pr0/ess 06 ser<i/es a<aila:le 60r use


C089a-=

/epot

Sho9 Rooms

/istri"ution

/ealers 7ustomers

Retailers

7ustomers

SALES PROMOTION
,n the modern competiti:e 9orld promotion is an important 9eapon in mar%eting for the gro9th and success of any organi@ation

T5ere are t5e >a=s >5i/5 are used := /089a-= 60r 8arketi-.. Pu:li/it=
M6N Speeches M2N Press note MHN 7ostumer relationship

Ad<ertisi-.
M6N M2N MHN M1N -aga@ines ,nternet Bro9sers Add "oards

ADVERTISIN)
Ad:ertising is helpful to increase company product sales. 7ompany is uses flo9ing 9ay for ad:ertising. By internet or 9e"site By consumer fair By tele:ision

By eBhi"ition By interior maga@ines

PROD CT PLANNIN) ,f refer to an act of ma%ing out and super:ision the


search. The modification of the eBisting lines and the discontinuous of managerial of unprofita"le items screening de:elopment and commerciali@ation of ne9 product. People satisfying their needs and 9ants 9ith product mar%eting management has to pay attention to its planning. Business Analysis Test -ar%eting Product /e:elopment ,dea &eneration ,dea screening

=E RE!A TILES PVT. LTD.$


-a%es the products 9ith quality and products are sales in domestic mar%et.

MAR!ETIN) RESEARCH
-ar%et research includes all the acti:ities that ena"le an organi@ation to o"tain the information it needs to ma%e decision a"out its en:ironment.

-ar%et research is the systematic design of collection. Analy@ing and reporting the data of finding out rele:ant information a"out the product to the company other then the information a"out the mar%et information from eBternal sources.

Pricing Product Buying Beha:ior Promotion /istri"ution

T5is /089a-= 5as .i<e- atte-ti0- 0- se/uri-. i-60r8ati0-.


-ar%et Share -ar%et 7ompetition -ar%et Trend -ar%et /emand 7onsumer Beha:ior -ar%et Segmentation

(. FINANCE DEPARTMENT

,ntroduction Financial planning 7apitali@ation 7apital structure Financial information -anagement of fiB asset -anagement of 9or%ing capital )e:erage analyses Ratio analyses

I-tr0du/ti0-7
The finance is essential part of any organi@ation; "ecause finance is "lood of the company. ,n modern time the finance manager; ta%e all types of the decisions. That is 9here to "orro9 money. 8here to use money etc.9ith the help of the finance manger; the proprietor can %no9 the situation of their company "y help of the profit and loss accounts. -oreo:er; he %no9s the circumstances of particular period "y the "alance$sheet.

Fi-a-/ial Pla--i-.7
The promoter is con:eying the 9orthiness of the "usiness position "y chec% out the financial proposed company. moreo:er; the financial planning is required the follo9ing steps# a. ". c. d. *e9 Project *e9 7ompany Project < Planning .Bpense Business .Bpense

Ca9italiAati0-7
The capitali@ation is the sum total of all long term securities issued "y the company. ,n shortly; the total amount of the capital or total :alues of capital stoc%s.

Ca9ital stru/ture7

,n finance management; the formation of the capital structure is the importance decision of the company. 7apital is increasing "y shares; "orro9ings; )oans etc. The capital structure are mostly depends on the si@e of the firms.

Fi-a-/ial i-60r8ati0-7
Borro9ing capital ,ssued < Su"scri"ed capital R<S 21;2L;46;463 63;33;333 61;DK;KD;KD3

R&S 30rr0>i-.

S5are /a9ital

Ma-a.e8e-t Assets7

The assets are playing the long term "enefits for the company. The assets are the mainly t9o types; 6.FiBed assets. 2. 7urrent assets. The fiBed assets are capital in:estment 9hich are for long term in:estment 9here as the current assets are operating use for daily purpose as liquid assets.

FiBed assets 7urrent assets Stoc%s /e"tors 7ash <Ban% )oan < Ad:ances

2C;12;4K;C33 2334L1C33 46CHLHK3 KH63223 1H2DL443

current assest

250000 200000 150000 100000 50000 0 stock debtor


000

2007 2008

cash and loansa and bank dvanc

T5e :ala-/e@s5eet 06 E RE!A tiles "441@42 G444H Parti/ulars "441 "442 @@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@ S0ur/e 06 6u-ds7
6. Share holderAs funds a. share capital ".R<S T0talI 2. )oans funds a. secure loans ".'nsecure loans T0tal7 6. FiBed Assets )ess# 6; 33;333 12D6K.CH 61DKKD.KD CD2HD.3K $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ "&(11(.1( 11,,(%.11 212L46.46 4CH1L.33 3 CCC3.3L $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ &11(,,.,+ """1+2.1,

A99li/ati0- 06 6u-ds7
H2LK14.6C 6LK426.K4 D2DD3.1C 6DLC4.43 $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ Net7 ",&"21.,4 1(%"&1.22 2. ,n:estment D33 D3D H. 7urrent assets; loans < Ad:ances a. stoc% 2334L1.C3 D44K4.62 ".de"tors 46CHL.HK HK614.3H c.cash<"an% KH63.22 DK4H.CD d.loans<ad:ances 1H2DL.44 6C41K.63 $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ H112LK.24 6264K3.33 )ess# 7urrent lia"ilities 6H1D1H.H6 D2KKK.C2 < Pro:ision $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ *et current assets 234C21.4K L4346.2K 1. -is..Bpenditure# 13D1.3K H6.L3 $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ T0tal7 &11(,,.,+ """1+2.1,

PROFIT & LOSS AJC 06 E RE!A tiles "441@42 PARTIC LAR "442 "441 INCOME7
SA).S OT(.R ,*7O-. ,*7R.AS. ,* STO7+ TOTAL7 LHD2D1.LD C6.K1 KH124.3K @@@@@@@@@@@@@@ ,11,((.(, DKK1HK.32 HLKC3.DC 6LLL1.L6 H6.L3 $$$$$$$$$$$$ L1331.K3 63KDKH.6C 1C6.14 HK432.2L @@@@@@@@@@@@@ 1&,2(+.2" 63DCDK.41 6DLCK.CL DK3D.22 H6.L3 $$$$$$$$$$$$$$ 62C2C1.D2

EKPENDIT RE7
-A*.< OT(.R .PP. /.P.R.7,TO* ,*TR.ST PR.. .PP. 8R,TT.* OFF TOTAL7

PROFIT 3EFORE TAK7 LESS7 TAP.S PROFIT AFTER TAKES7


BA). OF P<) MB 5 FN B)A. AGA,)AB). FOR APPROPR,AT,O*S TRA*SF.R TO &.R.

,+,(4.,, +144.44 ,4+(4


H32.D6 C34DH.2K C3333

"4+1".&4 1+44.44 1241"


223.66 64H32.D6 64333

NET PROFIT

2(%."1

%4".(1

T5e /089arati<e a-al=sis 06 3ala-/e s5eet 1. ;0rki-. /a9ital7


The 9or%ing capital is the 9heel of the "usiness "ecause its helps in the day to day operations transactions and maintain the liquidity in the "usiness. 8.7 Q Q Q 7urrent Assets R 7urrent )ia"ilities H112LK243 $$ 6H1D1HH63 234C214K3

&. Curre-t Rati07


,ts pro:ides the positions regarding the current assets against the firmAs current o"ligations. ,ts sho9 the firm is the a"le to meet his current lia"ilities from the current assets. 7.R Q 7urrent Assets $$$$$$$$$$$$$$$$$$$$$ 7urrent )ia"ilities H112LK243 $$$$$$$$$$$$$$$$ 6H1D1HH63 2SD

Q Q

(ere; the firm has a"le to meet his current o"ligation "y the current assets as 2SD.
3 2.5 2 1.5 1 0.5 0 2008 2007 Column 1

(. Net Pr06it Rati07


,ts sho9 the net profit regarding the sales of the year. *et profit Ratio Q *et profit $$$$$$$$$$$$$ *et sales 4DH2K3 $$$$$$$$$$$$$ T633 LHD2D1LD3 47 1

Q L

&. )r0ss Pr06it Rati07


&.P Q &ross Profit $$$$$$$$$$$$$$$$$$$ T633 Sales Q CLCD3CC3 $$$$$$$$$$$$$$$ T633 LHD2D1LD3 Q 3#6
GROSS PROFIT R TIO
0.2 0.15 0.1 0.05 0 2007 2008
!ast

(. C0st 06 sales7
7OS Q *et sales $$ Q Q &ross Profit CLCD3CC3

LHD2D1LD3 $$ DDKD3HKK3

%OST OF S &!S R TIO


$00000000 500000000 #00000000 "00000000 200000000 100000000 0 2007 2008 !ast

+. Retur- 0- s5are 50lder*s 6u-ds7


ROS6 Q *et Profit $$$$$$$$$$$$$$$$$$$$$$$$$$ Share holderAs funds 4DH2K3 $$$$$$$$$$$$$$$ 21DKKDKD3 3#HK T633 T633

Q Q

R!T'R( OF S) R! )O&*!R F'(*


0.# 0." 0.2 0.1 0 2007 2008 !ast

CONCL SION
As a part of studies; , :isited .'R.+A Tiles P:t. )td. At +aiyal situated. ,t manufacturing floor tiles. , got full time training in the company. The management of this company has eBcellent. /uring my practically studies , learn so many things in the organi@ation. The 9or%ers of this unit are 9or%ing the goals of the units into consideration. ,n this company , learn that ho9 effecti:e 9or%s and ho9 to manage all the things 9hich are happening in the organi@ation and , also learn that ho9 to attract the customer to purchase our product. The company has an efficient management and good co$ordination "et9een departments. The employees 9or%ing in the company are :ery much training and these moti:es the employees to the 9or% for the company 9hole heartily.

Das könnte Ihnen auch gefallen