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TABLE OF CONTENTS
1. Introduction 2. Why do firms do downsizing.. 3. Stages of downsizing 4. Strategies for Downsizing 5. Outcomes of downsizing.. 6. Legal Risks Involved in Downsizing 7. Characteristics of Effective Downsizing. 8. Conclusion
Introduction:
The opening up of new markets, deregulations and development in information technology over the past few decades has led to heightened competition and greater struggle for survival among organization, forcing them to take a fresh look at the traditional ways of conducting business. Organizations have now begun to realize that in order to remain competitive in this turbulent scenario, they need to reduce costs. This need has provided the impetus to organizations to initiate a spate of organization change efforts such as restructuring, layoffs, downsizing, rightsizing, delayering etc., aimed to reducing the size of the organization. Among these, however, the exercise of downsizing appears to be increasing in popularity so much so that, today, downsizing has become a favored strategy of companies attempting to cope with the changing times. As the turbulence in the marketing place continues, Organization continues to face problems of poor productivity, plunging bottom lines, overstaffing or high over heads. In an attempt to cover this escalating problems, downsizing has been increasingly emerging as an oft-used strategy by organization.
Definition:
Downsizing occurs when a company permanently reduces its workforce. Corporate downsizing is often the result of poor economic conditions and/or the companys need to cut jobs in order to lower costs or maintain profitability. Downsizing may occur when one company merges with another, a product or service is cut, or the economy falters.
Downsizing results in layoffs that are often followed by other restructuring changes, such as branch closings, departmental consolidation, and other forms of cutting pay expenses. In some cases, employers are not fired, but instead become part-time or temporary workers.
Increase productivity
Stages of Downsizing:
Downsizing project consists of four stages Making the decision to downsize. Planning the downsizing. Making the announcement. Implementing the downsizing.
workers who might otherwise be laid off. Freezing or reducing pay or benefits is another practice for cutting costs and avoiding layoffs. For many firms in Japan one of the first option is cutting bonuses and layoffs are the last option.
a) The team which will plan and implement the downsizing project should consist of many specialists who come from many functions: human resource, operations, finance, public relation, etc. The team should represent the interests of all members. Also, the team members should divide up the responsibility for communication to stakeholders. b) One of the first tasks of the team is to identify constituents who are affected by downsizing and to include their interests in implementation plan. The constituencies include: employees who will be laid off, survivors, shareholders, the community, etc c) If there are some areas about which the team does not have enough information or knowledge (job retraining, financial counseling, etc.) it will be necessary to engage experts from the outside. Outplacement companies can help employees to find new job quickly. Other firms can do financial counseling to laid off workers. Using outside experts may also increase survivors` trust, because the management is honest and admits that it does not know all the answers. d) By providing training for managers, they become able to communicate the downsizing convincingly, gain skills to deal with emotions of laid off workers, etc. e) By sharing information about the business employees will have full knowledge of The company's finance and its activity and downsizing will become less a crisis and more an expected solution . Also, sharing sensitive financial or competitive data ensures employees that they can trust the management to be open and honest.
and improving internal processes, so they should be involved in implementation phase. A well-implemented downsizing focuses not only on removing employees but also on changes in work design" . By involving in work redesign, survivors feel that they control their future. At this stage it would be good to provide career counseling for laid off employees. This is important for survivors, too. Survivors will judge a company's future interaction with them on how fairly it treats laid off employees. If the company treats the laid off The Stages of Downsizing Project 71 workers well, the loyalty, productivity and commitment of the remaining employees will raise. Many companies have good practice in supporting laid off employees. For example, Minnesota Mining and Manufacturing has the practice to put on the special list the people whose jobs are eliminated. If any job for which they are qualified appears, it will be given to them. During 10 years period more than 70% of the employees whose jobs were eliminated, have found work within the company. Also, AT&T established an internal staffing service to fill management and technical positions with employees whose jobs were planned for elimination because of downsizing. There are some opinions that many companies spend too much money and time in helping those who are laid off and relatively little attention to those who remain (survivors). But those who remain are very important for the company's future. To avoid negative phenomena which are usually connected with survivors , companies should organize survivor programs. It will help employees to deal with the change and to accept responsibility in the restructured organization. If the company uses new technology, it might be necessary to organize training for remaining employees too. Training should make them more competent, empowered and secure.
The disadvantages of this method are it is difficult to predict who will be eliminated and who will remain, and impossible to determine what knowledge and critical skills will be lost to the organization. The advantages are it provides immediate reduction, captures the attention of members of the organization to the seriousness of conditions, motivates cost savings, and creates readiness in the
organization for further change
Organizational Redesign
This approach aims at cutting out work in addition to or in place of eliminating workers. Strategies include eliminating functions, hierarchical levels, divisions, or products; consolidating and merging units; and reducing work hours. These are
medium-term strategies that require advanced analysis of the areas that should be consolidated or redesigned. The focus is on work reduction over manpower reduction
Systemic Strategies
This approach focuses on changing the organization's systems, culture and attitudes of employees, not just the size of the workforce, configuration of the structure, or the magnitude of the work. It focuses on systems in two ways. First, on internal systems, values, communication, etc. and on external systems, i.e. the production chain including upstream suppliers and downstream customers.
This strategy involves redefining downsizing as a way of life, as an ongoing process, as a basis for continuous improvement instead of a program or target. Downsizing is equated with simplification of all aspects of the organization. Instead of being the first target for elimination, employees are defined as resources to help generate and implement downsizing ideas in other areas. All employees are held accountable for reducing costs and finding improvements. Serving customers, meeting their needs, and exceeding their expectations remain a core goal of downsizing activity, not just size reduction. This strategy is the most compatible with principles of Total Quality Management
Positive Outcomes
Downsizing announcements usually lead to positive reactions from Wall Street. The following table shows the change in several well-known firms' stock prices the day after a major downsizing announcement was made. Almost universally favorable reactions occurred because of a promise of cost savings, reduced expenses, and increased competitiveness. Stockholders and analysts continue to assume that downsizing produces desirable financial results.
Percent of First Day Stock Change up 7.7 up 3.6 up 7.0 up 4.6 up 7.9 up 4.0
Negative Outcomes
Nearly 68% of all downsizing, restructuring, and reengineering efforts are not very successful (Clark & Koonce, 1995). In many cases, companies that downsized and restructured to become more profitable and efficient have not achieved either. Instead they have experienced tremendous fallout, especially in the areas of decreasing employee productivity and morale, and increasing levels of absenteeism, cynicism, and turnover. A look at the reasons for diminished productivity and moralein downsized organizations reveals a changing corporate machine.
Traditional thinking said people who survived downsizing would be grateful to have jobs, and would therefore be more productive. To get the most from the survivors, you must pay attention to what's going on inside people's minds following a downsizing. Most are worried about long-term job security, even when upper management assures them their jobs are safe. Additionally, survivors are concerned about future chances for promotion and advancement, especially if they saw their bosses or mentors laid off.
Survivors are also worried about their ability to function in a new environment, and their jobs may have been redesigned. Some people experience intense feelings of loss, grief, depression, and inadequacy as a result of changes in the work environment. The trauma may go unnoticed by managers, coworkers, and even family members. As an organization reinvents itself, it needs to keep in
mind the survivors' emotional turmoil. That connection is key to realizing the productivity and profitability gains that downsizing and restructuring were intended to bring about in the first place.
Problems associated with job loss from traditional downsizing are (1) Loss of personal relationships between employees and customers; (2) Destruction of employee and customer trust and loyalty; (3) Disruption of smooth, predictable routines in the firm; (4) increase in employee reliance on rules; (5) Loss of cross-unit knowledge that results from longevity and interactions over time; (6) loss of knowledge of how to respond to no routine occurrences in the firm; (7) decrease in documentation and concomitant reduction in sharing of information about changes; (8) Loss of employee productivity; and (9) loss of a common organizational culture
If it has been determined that an organization must be downsized to increase the ability to survive the long term, acknowledgment of the legal risks involved with the implementation of this method must be defined. The following are some of the risks in employer litigation a corporation often encounters when downsizing.
1. Age discrimination.
The federal Age Discrimination in Employment Act prohibits discrimination against employees over the age of 40.
4. Breach of contract.
While employers and employees in the absence of a contract generally are free to terminate the employment relationship at any time, over downsizing the courts, and legislatures have developed numerous exceptions to this socalled at will'doctrine.
6. Employee benefits.
The Employment Retirement Income Security Act may support claims that an employee's benefits were improperly term- inated or withheld.
7. Tort claims.
This includes assertions of intentional infliction of emotional distress, defamation, interference with contract, invasion of privacy and fraud.
Characteristics of firms that have effectively downsized are: (1) Involvement of all employees in improvement and participation in downsizing; (2) Downsizing viewed as an opportunity instead of a threat; (3) Individuals defined as resources to create organizational improvement instead of costs that dragged down bottom-line financial performance; (4) Advanced quality culture. Most effective organizations had dynamic, competent, knowledgeable leaders who voiced clear, motivating visions of the future.
Personal behavior of the top manager includes the ability to excite and motivate employees, praise them, use symbolic ways to provide a vision of future possibilities for them, and remain accessible and visible.
CONCLUSION Downsizing may cut labour costs in the short run, but it can erode both employee and eventually customer loyalty in the long run Research has shown that downsizing has mixed effects on performance. For Instance , study of the impact of downsizing over a period of 15 years on performance found that, in all firms studied, reduction in employment was not translated into improvement in performance. There is thus little evidence that downsizing improves long-run profitability and financial performance. Employment security is often seen as a precondition for the practice of HRM yet as discussed above the trend has been away from secure tenured employment to the slimmed down anorexic organization form of today.