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2 Cent FB Traffic

2 Cent FB Traffic
By Mike Morgan and Shishay Wubshet

Copyright 2013

2 Cent FB Traffic
ALL RIGHTS RESERVED This eBook is Copyright by Mike Morgan and Shishay Wubshet. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any other means: electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the copyright holders. LEGAL NOTICE This e-book is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. The reader is advised to consult with an appropriately qualified professional before making any business decision.
EARNINGS DISCLAIMER

Mike Morgan and Shishay Wubshet assume no responsibility for the use or misuse of this product, or for any injury, damage and/or financial loss sustained to persons or property as a result of using this mini e-book. The use of our information should be based on your own due diligence, and you agree that our company is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information.

Copyright 2013- All rights reserved worldwide.

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2 Cent FB Traffic
Table of Contents
WELCOME ..................................................................... 4 THE CORE .......................................................................... 4 STEP 1: IDENTIFY DEM OGRAPHICS OF YOUR AUDIENCE ................... 16 STEP 2: IDENTIFY THE INTERESTS AND LIKES OF YOUR AUDIENCE ....... 5 STEP 3: CREATE COMPE LLING AND RELEVANT AD COPY .................. 16 STEP 4: CREATE A TES T AD, SPLIT TEST AND OPTIMIZE ................. 27 AD SETUP STEP 1: SELECT YOUR FAN PAGE ......................................................... 28 AD SETUP STEP 2: CHOOSE GET MORE PAGE LIKES OPTION .................................. 28 AD SETUP STEP 3: CREATE YOUR AD ................................................................. 29 AD SETUP STEP 4: ENTER THE DEMOGRAPHICS OF YOUR AUDIENCES .......................... 30 AD SETUP STEP 5: ENTER YOUR AUDIENCE INTEREST AND LIKES ............................... 31 AD SETUP STEP 6: SET CONNECTION TARGETING .................................................. 31 AD SETUP STEP 7: ENTER CAMPAIGN AND PRICING INFO ......................................... 32 CLOSING THOUGHTS ............................................................ 33

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2 Cent FB Traffic

Welcome
First of all, I would like to thank you for grabbing your copy of 2 Cent FB Clicks. I assure you are going to love this No BS and timely Facebook Advertising blueprint. This blueprint is all about

Generating Tons of

Cheap Clicks and Likes

You are going to learn how to generate cheap clicks and likes to your fan pages. I am going to show you everything you need to drive very cheap clicks with Facebook ads. In fact, I am going to show you the exact technique I used to generate cheap clicks in a very competitive niche.

The Core
If you really want to get very cheap clicks and likes, there are two important points you really need to understand very clearly:1. Identify your audience precisely and Target accordingly 2. Create compelling and highly relevant ad copy Please keep in mind these key points, because everything we are going to do will be drafted taking into consideration these two crucial points. I am going to show you how to identify your audience and target accordingly. You are also going to learn how to create compelling and relevant ad copy that gets crazy CTR. Copyright 2013

2 Cent FB Traffic
Please remember that if you create high CTR ad, Facebook will compensate you with LOW Cost per click. That being the key point you need to understand, lets get started now

Step 1: Identify the Interests and Likes of Your Audience

As I have explained above, it is very important to understand your audience and their interest. So, in this section I am going to show you how to identify interests and likes of your audience Lets get started One of the most powerful features of Facebook ads is you can target your audience based on Pages they have liked, their interests and their activities.

Let me briefly explain In PPC advertising platforms such as Adwords you bid on keywords. And, everything is designed based on your target keyword.

Google Adwords Is About Keywords. PPV Is About Keywords/URLs.

With Facebook advertising, it is different. You bid on demographics, interests and likes of your audience. Copyright 2013

2 Cent FB Traffic

Facebook Ad Is About Demographics, Interests and Likes of Your Audience.

You bid on peoples interest, based on the information they list on their profile or the pages they have liked. On Facebook, people share information about their age, gender, occupation, hometown and interest through their personal profiles. And, through their actions, Facebook users provide key information about pages they like. What does all mean to you It means, you can reach your target audience with plethora of Facebook targeting options available. If you bid on the right interest and create relevant and compelling ad, you are going to reach your audience easily and get cheap clicks and likes.

The More Relevant Demographics Likes and Interests are, The Higher the Response Would be
Relevant Demographics Likes and Interests

High Response ( Cheap Clicks and LIKES)

If you properly set your ads based on your audiences demographics, interests and likes, use the right angle of attack, you can get 1. Cheap clicks and likes 2. Lots of traffic and cash

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The Catch is First, you are going to analyze what your audience use in their profiles and pages they have liked. Then, bid on interests and likes. That being the fundamentals you need to understand, let me show you how to find the interests and likes of your audience. For demonstration, we are going to use the Playstation games niche. There are three ways to identify the interests and likes of your audience.

Method 1: Ninja Technique

In this section, I am going to show you a sneaky and powerful way to research your audience using graph search.

How to use graph search to study your audiences likes and interest
Using the powerful technique that I am going to show you soon, you are going to discover almost everything your audiences are interested. To make things as clear as possible, let me take PlayStation niche and show you how to analyze your audience. Lets take PlayStation. Here is how you do it

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First, Identify Two Popular Pages In Your Niche.
You can use Facebook to identify two fan pages about PlayStation. Lets take the following pages: Playstation 4: https://www.facebook.com/PlayStation.Band

PS3:https://www.facebook.com/pages/PS3/137938859597302

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Second: Identify Pages Liked By Your Audience
Search the following terms in Facebook graph search Pages liked by people who like Playstation 4 and PS3

Make sure to substitute with 2 pages in your target niche. These are the two pages identified earlier.

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You are going to get a list of pages liked by your audience

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Take notes of all Brands Products Services Toys and others liked by your audiences.

Please note that you dont need all fan pages. Focus on pages that are directly related to your target niche. As I repeatedly said, be as targeted as possible. I would always prefer to categorize as Precise interest: Such as PlayStation 2 , Playstation 3 or PS 4 etc Related interest such as product names or Brands Like Sony PlayStation In some niches, you should also consider things like organizations, associations, games, music, athletes, etc liked by your audiences.

Please remember that, the point you need to note is that... First you are going to bid on precise interest. If there is high competition or want to expand you campaign, you can use related interested. Action: Take notes of all pages, related to your target topic.

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Second: Identify Your Audience Favorite Interests
Search the following in Facebook graph search. Make sure to use the two fan pages used earlier. Favorite interests of people who like Playstation 4 and PS3

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The take away Take notes all precise interest and pages liked by your audiences.

Method 2: This technique involves brainstorming ideas in a logical way. For

instance, people who are interested on Playstation games would be interested in:PlayStation 2 PlayStation 3 PlayStation 4, etc Please remember that some people could also write Play Station 3, instead of PlayStation 3. So, we are going to bid on such kind of terms Play station 3 Play station 3 Play station 4 Also for abbreviations like PS3 PS4, etc. Copyright 2013

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Did you get the idea? These are the obvious and direct ways to come up an idea for your audience interest. This works for any niche. Brainstorm everything that comes to your mind. If you dont get enough ideas, just ignore this method and check the other two techniques. Please be as targeted as possible. You need to identify the precise interest of your audience.

Method 3: Let me show you how to use Precise Interest and likes suggested
by Facebook First, you are going to login into your Facebook account. Go to https://www.facebook.com/ads/create and you are going to use Precise interest box

Type your main keyword; In our example it is going to be Playstation. Facebook will give you suggested Precise Interests

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To create as targeted ads as possible, focus only on precise interest. Please remember that I am not saying, terms with hashtags or related terms dont work. They really work. But, it is always, recommended to focus, first on the Precise interests and likes. If there is tough competition for the precise interest or want to scale your campaign, you can use the terms with Hashtags or related terms. Make also sure to brainstorm terms like PS3 and others

Make also sure to check suggested likes and interests

Repeat the process again and gain , until you brainstorm lots of interests of your audiance .

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Step 2: Identify Demographics of Your Audience
In this section, I am going to show you how to identify the demographics of your audience, especially the age group and gender. Here is how you do it For the sake of demonstration, lets use Playstation games toy niche First, identify an authority site in your niche. To identify authority site for playstation games, you can use Google or Alexa. Lets take http://www.psu.comas an authority site for playstation games. Plug psu.com into https://www.quantcast.com/ and hit enter

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Once you hit search, you are going to get traffic and demographic data that looks like this.

Since you are interested on the demographic data, click Demographics link located at the right side of the page. Once you click the link, you are going to get all the details about the demographic of your audience. You are going to need the age group and gender of your audiences. Gender Age group

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Lets recap At the end, you should be able to identify the gender and age group of your audience. Please remember that you are going to use demographics of your audience for your Facebook ad campaign.

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Action:
Take notes of Gender of majority of your audience Age group of the majority of your audience

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Step 3: Create Compelling and Relevant AD Copy
By now, you know who your audiences are, their interest and pages they have liked. If you do it properly, it is fair to say that you know almost every detail of your audience. Next, is to create an ad copy that appeals to your target audience. So, in this section, I am going to show you how to create a very simple and powerful ad copy. But, before we get started I want to remind you that If you want to get the most with Facebook ad, as I said earlier, you need to have a compelling and relevant ad copy that produces the best CTR possible. This is critical! The two important words here are 1. Compelling: you need a high CTR ad. High CTR equals LOW CPC. 2. Relevant: You Want to Create Ads that Resonates with Your Audience. You are going to design your ad taking into consideration these two key points. As a reminder Facebook ad copy has three components

Title

Description

Image

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Let me briefly explain the first point

High CTR Equals Low CPC

If you are promoting CPA offers or sales based affiliate programs with Facebook ads, it is best to bid on CPC (cost per click) basis. But, for like campaigns, it is recommended to bid on CPM basis. In simple terms, if you want to use Facebook ads to build your fan base, you are going to bid on CPM basis. Which means, you are going to pay for every thousand impression of your ad. What does this mean? If you design high CTR ads, you are going to get lots of clicks. If your ad sucks, you are going to waste your money. To make things as simple as possible, lets take an example For instance, lets say you are paying 10 cents for thousand impressions. If your CTR is 0.1%, you will get 1 click for thousand impressions. At the end, you are going to pay 10 cents per click. Because, your CTR is too low. If you improve your CTR to 0.2%, you are going to pay 5 cents per click. Better that the first. But, if you further improve your CTR to 1%, you are going to pay only 1 cent per click. Did you get what I mean? The higher your CTR is, the smaller your cost per click is going to be. The Catch If you really want to get cheap traffic, you must create high CTR ad. The Game is going to be all about CTR. High CTR Equals Low CPC. But, remember that relevance is also important. Create compelling and relevant Ad. You need quality traffic that likes your pages. That being the truth, lets start with an Image part of the ad

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How to Pick Compelling Image for Your Facebook Ad
As I have repeatedly noted, if you really want to get cheap clicks and likes with FB, you need to have compelling and relevant ad. And, you have to clearly understand that the image and title part of an ad copy are used to attract your audience attention. Image plays great role in boosting the CTR of your campaign. In fact, it contributes more than 70%. Therefore, if you really want to create highly effective ad, you need to pick the right image. I cant stress this enough. This is very critical. The image part is the most influential and critical element used for gaining your audience attention. If your ad fails to capture your prospects attention, your ad fails completely. So, I highly recommend you to create very compelling image that attracts your audience attention. Now, the most important question that comes next is How do you pick a compelling and magnetic image that attracts your audience attention? It is simple The images should be Relevant and compelling: For instance for the Playstation niche we used earlier, you need to pick a compelling image that resonates with your audience.

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Let me show the image I used to get more that 1.7% CTR in Playstation niche. Instead of using the obvious PS4 images, I used an image of one of the games included in PS4. Here is the ad I used to consistently get 1.683% CTR

Here is the ad I used to get crazy CTR

You can see this image resonates with the PS audience. Because, PS lovers enjoy playing games. Even though I was getting huge CTR, 1.683% consistently, I ended up paying $0.02 CPC. Because, the niche is extremely competitive with high Average CPC. The Take Away Use unique, relevant and compelling image that resonates with your target audience. Another important point I want to remind you is that Ad blindness is very common with Facebook ad. To minimize the effect of ad blindness, you need to select very unique images. I highly recommend you to split test multiple varieties of images and identify the best performing once. One point that I want to make very clear is Facebook ad is all about split testing. So, I highly recommend you split test as many images as possible so as to come with the best CTR image. Copyright 2013

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Let me summarize: Select Compelling Image If your images are compelling, chances are that you are going to get high CTR. So, make sure to prepare images which are very compelling and magnetic. Your Image Should be Relevant To Your Ad And Offer It is always recommended to pick images which are relevant to your niches. Add Borders Adding border also has an impact in increasing the CTR of your Ads. So, make sure that you add borders to your images In the case study I showed you earlier, I never used border. But, on most occasions, image with a red border works tremendously. So , take advantage of it . Use Picture that resonated with your target If you penetrate your prospects mind, most probably, you are going to get more response. And, one of the most effective ways to enter your prospects mind is to pick images which resonates with you target audience. Please remember that I have covered a lot about images, because it is the most important part of your ad. Dont complicate things. Make it simple try lots of relevant and compelling images and stick with the once with the highest CTR. The Next important part is title

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2 Cent FB Traffic How to Create a Compelling Title

The purpose of title is to get your prospects attention. So, if you really want to attract your audiences attention, you need to have very powerful title. The good news for like campaigns, creating a powerful title is very simple. Please dont complicate this part. Asking questions is the most powerful to attract your audience attention. Do you Love PlayStation? We love PlayStation I love Playstation Love Play station? , etc Make it so simple. Finally lets see how to write powerful description For like campaigns, it is so simple. Try to create a very simple, with call to action. Like Click Like if you love PlayStation.

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Lets recap If you want to create highly powerful ad copy, answer the following question. Is your ad Relevant? Compelling? Does it stand out from the rest of other ads on Facebook? Make borders, rotate it, use unique, weird and fresh images, makes it touchy, etc. You also need to remember image would contribute about 70%. Picking the right image is the critical part of the game. Let me summarize it To make things as clear as possible, let me give one of my highest CTR ads

Title Make simple and powerful headline that attracts your audience attention. Ask them a question that resonates with them.

Description Just like headline, use simple description for your ads.

Image The more relevant, compelling, unique and fresh your image is the higher CTR you are going to get. So, I highly recommend you to use relevant, unique, fresh and compelling images. I also recommend you to test lots of images and stick with highest CTR ads.

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2 Cent FB Traffic Step 4: Create a test Ad, Split test and Optimize
In the previous sections, I showed you how to prepare all you need to build highly successful ad campaign. In this section, I am going to show you how to set up a new Facebook campaign. But, before you get started, please prepare all items you need. Here is a list of items you need to prepare before you get started:1. A country to target .This is where your audiences are located. 2. Age group 3. Gender of your audience 4. Interests of your audience 5. Pages your audiences have liked 6. Title for your ad 7. Image ( Prepare lots of relevant and compelling images) 8. Description of your ad If any of the points mentioned above are not clear for you, go back and refer the manual again. If everything is ready, lets get started

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Ad Setup Step 1: Select Your Fan page
To create your new ad campaign, first Login to Your Account and click https://www.facebook.com/ads/create After clicking the link above youll be taken to a page that looks like the image below: Under the What do you want to advertise? question, Select the fan page your want to advertise

Ad Setup Step 2: Choose Get More Page Likes Option

Under the What would you like to do? question, you will see three options. Since you are interested to get fans, select Get More Page Likes option.

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Ad Setup Step 3: Create Your Ad
Now, you are going to create your ad. Please note that every information you are going to use is based on the action of previous steps. This text box is where you enter the title of your ad. Use the title you created in step #3. Please, refer how to create a title section and enter accordingly

The body text is where you put the description of your ad. Use the description you created in step #3 Please, refer the section on how to create a description

The image box is where you enter the image for your ad. So, make sure to insert a compelling image you created in step #3.

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Next, At this time, you are not going to run Sponsored ads. Therefore please click Remove link.

Ad Setup Step 4: Enter the Demographics of Your Audiences

Next, you are going to enter the demographics of your interest. Please, use your data collected in the earlier steps. For country targeting, please enter countries your audiences are located. You can enter United States, Canada, United Kingdom, Australia, etc depending who you want to target.

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Ad Setup Step 5: Enter Your Audience Interest and Likes
In the earlier section of the blueprint, I showed you powerful ways to identify the interest and likes of your audience. Now, you are going to use them here. Enter the interests and likes of your audience one by one.

Use what you have found in step 1. Please note that this is one of the most important parts you need to be careful. If things are not clear for you, go back, refer the manual and enter the precise interests of your audience based on step 1 results. Make also sure first to target precise interest. As I said before, if you dont have enough audience with precise targeting, then you can target # tagged or related interests.

Ad Setup Step 6: Set Connection Targeting

Since your objective is to get new fans, select only people not connected to option. This would allow you to target those who are not your fans.

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Ad Setup Step 7: Enter Campaign and Pricing Info
Finally you are going to enter your campaign name, budget and pricing

Here you are going to enter the name of your campaign. I recommend that you enter something related to your campaign. Make sure it is easily identifiable.
Remember that the description should explicitly show the what is it for me question that comes in your prospects mind, the benefit and powerful call to action.

Enter your daily budget. I recommend that you enter small amount. Set it to $5 per day.
Remember that the description should explicitly show the what is it for me question that comes in your prospects mind, the benefit and powerful call to action.

Once you hit Place order, your ad will be submitted and it will be approved after few hours/minutes by Facebook ad approval team.

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Closing Thoughts
Thanks again for purchasing my product; I truly hope you learned something valuable that makes a great impact on your endeavors you are making to build highly profitable Fun pages. You are now armed with ultra effective weapon to create a winning Facebook ad campaign and drive ultra cheap traffic and likes to your fan pages. To your Success, Mike and Shishay

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