1. Project Title: 2. Executive Summary 3. Limitations 4. Literature Review 5.

Brand: (eg PTCL, Nestle, Ufone, Samsung, Zara, Sunsilk, Pantene ...) 5.1 Brand Introduction: (launching in Pakistan and for international brands just the company overview that do not exist in Pakistan) A brief timeline that when the brand was launched in Pakistan, along mentioning who was the initial ad agency of the Company, how was the brand launched like with what activity they announced their launch like for Ufone they went all out on the electronic media, for Nestle they used the electronic, print and outdoor media whereas for PTCL Evo they used electronic, print and social media) 5.2 Target Market and Segmentation: Clearly define that as per your view point the brand is targeting which segment of the society and how it is can further improve also mention the demographics and psychographic analysis of brands target market and also of your suggested target market. Please note that you have to suggest one extra target market 5.3 Advertisement analysis: (you need to select minimum 2-3 advertisements of the brand and analyze it as per the Advertising models that i have given you esp Ansoff Matrix) Which appeal the advertisement has used, the surrounding of the advert, color scheme being used whether that blends with the Brand's logo. Brand ambassador, how the models were dressed in the advert what do they reflect, The message conveyed was clear or not? Do you think as client it would make you research more about the product, and do you think that the retention level was there or not? What was the message of the advert? 5.4 Media For the Advertisement You have to mention that which media has been used most by the brand so far, as per electronic, print, social media and which BTL (below the line) methods they have used. For example Lux Style Awards and Samsung being its official Technology Partner and Warid being its Official Telecom Partner. Similarly which brand is involved in Sports Marketing e.g Rolex is. Can Nestle or PTCL or Lipton be involved? 5.4.1 Social Media Campaigns; Importance of social media in the current times, how would you rate and consider the social media existence of the brand, how strong is it being run and which social media channels are being used? Such as facebook, twitter, pinterest, google+, vimeo,

youtube/dailymotion, google maps. How many likes are their on their facebook page and how active is the page and how people are responding or is it more of spam? Website of the brand how comprehensive it is? Does it ask you to be registered with them? Does it gives out the complete information of the brand, does it mention highlights in the history of brand? 5.5 Suggest an Ad campaign for the Brand; Which appeal would u use for the brand, would you continue with the current brand's ambassador, which media would you think be more effective. 5.6 Competitor's Advertisement You have to mention the biggest competitor of your brand e.g For Nestle it would be Olper's jucies Olfruit or Shehzan similarly for Bahria Town it will be DHA or Gulber, for Zara's would be Next and for PTCL Evo it will be Wi-tribe or Qubee or Naya-Tel, Nishat - Warda, Khaadi, HSY - Karma/Nomi ansari, Sunsilk / Pantene / Head & Shoulders, Pantene - Sunsilk/ Dove. How is the competitor taking advantage of your brand and what is the main message the competitor is giving out? 5.6 Your point of view of the brand as a Client 6. Promotion Mix Just give a detail outline of the Promotion mix that what it? 6.1 Break down the promotion mix and fit your brand in it and where your brand is lacking and where it can do well? 7. Branding 8. Conclusion 9. References 10. Appendixes