Introduction

In a democratic society the public must have accrued information

And free access to all the points of view.
My topic for a recomindation report is all about the source of
Information. And my topic is about PTV and CABLE Network. I
Have a been asked to recommend one of the given two. If ask from
General people about given these two topics the general idea will tell
Us about cable network that it is best and when we ask that how you
Say that what you have for your answer. Almost all will say that
There are a lot of channels are available on a cable and a lot of
Entertainment is there. But my personal view is different from others
Idea in some reason I am agree and I totally accept those points or
Reason I have to choose one of those two topics so without any
Hesitation in confusion I will recommend PTV in comparison of
Cable. Because I have some solid reasons from idea and my
Recommendation I will discuss my reason throughout which will
Assure you that why I recommend PTV and why not Cable
Network.

First importance of media in modern world

In a modern society the public must have accurate access to all point
Of information and free access. If the government is to be really
Representation of the people.
There are many agencies which this function like I said
Electronic media which include PTV Cable Network computer
Internet Radio etc. also print media is there for performing this
Important role News paper and Magazine are the example. But if we
See all sides PTV is the best in all the above agencies. Several
Reasons for that.

As I said in introduction that I will explain the things through

Out my report.

So I said PTV is the best and I have a lot of reasons for that I
Accept that resource of those channels which are telecast on cable or
More than PTV and their media is much more fast as compare to
PTV.

But cable network can telecast and show its news information or
Current affair to those people who live in cities. Moreover those
People are general educated more than the people who live in
Villages. They can get the same information from news papers and
Also from internet. Because they can read news papers in Urdu or
English also they know the use of internet.

So they do not watch cable channels its ok, they have other
resource to sent information. But the people who live in villages
Most of the people uneducated they can not read news paper and
Many people are there who never use internet in their live. If in
Village they miss TV channels there is no other resource with them
To get information.
I said all the above things because there is no cable network in
Villages. But PTV is aware of all these things and Pakistan.

PTV has their transmission in all most every part of the country
Giving information and there informing them about current affair.
One other things is that cable network has no facility of local
languages although channels are available for Pushto and Punjabi
Sindth also. But there are many more language spoken in Pakistan.
Pakistan. Pakistan television has started a separate channel. Name
PTV National. PTV national has arrange the timing and schedule for
almost all the local languages. And people of different area’s know
there timing of news and timing of other programming and dreams.

Giving Opportunities for New talent

The good thing which is only PTV has its providing opportunities
for new talent. In every year ptv arrange a programmed to give
to young people in almost every side like Newscaster, anchor
persons, models, actors and actress. And those younger who has
germs of acting comparing etc. PTV try to polish their talent.
But there is no other channels no cable network who does go. May
some channels have done some times but ptv do. This every year and
give chance to youngsters who are talented and hard workers not
only on the screen but behind the screen is also young people are
getting jobs.

Standard of work
This is one of the good thing about Pakistan television that it does
not compromise on standardization. As compare to other channels
PTV take care of standard and quality. Quality in every field. For
Example PTV drama’s talk shoes children programmers and so on. It
is possible that channels may be take care of quality in some matters
but not in the a lot of above that is why I record PTV the best against
others.

Wide Range OF network

It without any doubt cable network range is wide. But a big problem
and disadvantage is that in specific countries specific channels are
telecast and also those channels are not for al areas of those. If it is
not so in other countries, but it is the main difference between PTV
and enable network. I will show you a like picture about those area
where is no cable but PTV is performing if job there.
Nearly to percent of Pakistan population is live in villages. The live
hood of three fourth of its people is prouder by agriculture and allied
occupations and 50% of national income comes from these them.
Both in term of area and people covered rural programmers have
great importance especially those meant for specification viewing
groups.

The TV basic objective of village TV programmed can be summed

as: to affiance villagers and rural viewers with latest technical
development farming, agriculture, implements, fertilizer, good
quality seeds, cottage, industries rural development and weather
forecast to provide healthy entertainment and to make the villagers
rural population aware of importance of education, personal hygiene
and health and family welfare. These all factor are to take part in the
progress and development of Pakistan while other channel not
probably do this. Because they do not have network in village and
rural areas. Another points about PTV range is that only on Pakistan
PTV telecast in transmission. Also in the foreign countries like
middle east countries UAE, KSA etc. in Europe PTV telecast its
transmission.

Take care of limited

A very good thing about PTV is that PTV is a family channel it
telecast such kind of programmed which every can watch with
family.

Because on the other side the channel of cable network do not take
care of these things. And there are check on its drama’s and other
programmed so you can not watch those programmers with families.
But PTV keep regular checks on its programmed and no one who
work in PTV drama’s on other programmed they also take care of
limits then he is punished for it.

Diversification
In twenty four hours of transmission PTV telecast its programmed in
Urdu, English and four locals area’s language. Every province has its
time for its local area programmed. But no cable channel has this
diversification. Another good things is that PTV take care of the
people of all age group. It start its day with recitation of Holy Quran
for one hour a along with translation. After that it telecast cartoon for
the children. Because they are very found of it. And than talk show
start. After that a programmed for female especially for house wife’s.
Also there is time for youth shows. In after noon the time is local
area programmed in the evening the time is for comedy shows. And
eight o’clock there is time for very famous PTV drama’s the viewer
throughout the world like PTV drama’s very much. No cable
channel has so much diversification as PTV has. If you see even
Pakistani channel do not give so much time for Holy Quran.
Recitation.

In short PTV is the best among all the channels. It has

become the eyes and year of public. If it has become the need of
today the people who are habitual of watching PTV he can not live
his life without watching PTV. Because PTV entertainment its
viewer with all time breaking news, current affair programmers,
entertainment people with comedy show music shows drama’s and
in many other, ways. But no other channel has that much
diversification.
Simply PTV is the best

HOW PTV IS BEST SEE MORE:-

Introduction

Pakistan Television Corporation Ltd.

Pakistan entered into Television Broadcasting age with a small pilot TV Station
established at Lahore from where transmission was first beamed in Black & White
with effect from 26 November 1964. Television centers were established in Karachi
and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974
While introducing the sophisticated branch of the electronic media in the country,
the broad perspective kept in mind was to inform and educate the people through
wholesome entertainment and to inculcate in them a greater awareness of their
own history, heritage, current problems and development as well as knowledge of
the world at large.
A Board of Directors appointed by the Government of Pakistan manages its affairs.
The Managing Director of the Corporation, duly appointed by the Government of
Pakistan and approved by the Board of Directors, is the Administrative and
Executive Head of the Corporation.

He is the competent authority to implement rules for the Corporation and its
employees. When PTV came into existence in 1964, there was a staff of 30
employees, which has now risen to more than 6000 persons at all Units of the
Corporation. The employees of PTV are divided into 09 groups and every group
has a separate pay scale.

There is a regular channel of promotion for almost every post with the exception
of a very few. PTV, the national broadcasting corporation had been in dire straits
and continuously declining for many years. When the current management took
over the reins, the organization was at the verge of bankruptcy. Losses had been
incurred, income from all spheres was restricted, viewer ship had reduced and the
overall morale of the institution was in shambles.
The energy, innovation and vitality exhibited by the new leaders has, within a
short span of one year, transformed PTV into a profitable organization with a leap
of Rs 287 million from Rs 1431 million to Rs 1718 in advertising income; from Rs
148 million net operating loss to Rs 38 million net operating profit.

The diligence of PTV and sustained efforts has resulted in better and creative
programming with significant changes in presentation style. The promotion of
programmers has been totally been revamped in lieu of improved re-packaging
and tailor made programming along with energized marketing strategy.
Ptv endeavor for initiative has surfaced with a number of milestones of particular
significance. Deserving special mention here are the daily programs of Tilawat &
Trauma of the Holy Quran; programmers highlighting the cause of Kashmir; PTV
World, a new satellite channel was launched in the face of tough international
competition.

The objective of providing a homely atmosphere to family viewers has been well
achieved. The audience driven programmers have given PTV a new look and
dramatically changed the views about PTV. PTV has surged ahead of its
competitors and as such PTV-2 has been turned into a viable project. Generation
of more than Rs 56 million within a span of five months of the implementation of
the new idea speaks of this unparalleled achievement.
Technical improvement of PTV is evident from the change in screen presentation.
The public has greatly appreciated this cosmetic transformation not only in
programmers but also in News & Current Affairs. Recent usage of Computer
Technology to facilitate the generation of virtual sets is a significant landmark in
the history of PTV.

On the other hand active participatory programmers have supplemented the

authenticity of Current Affairs programmers and generated a lot of public interest.
Live Open Forum; PTV has taken a lead over its contemporaries by introducing
Audio-Text and Tele-text services in the region. The live cricket and hockey quizzes
and the recently held PTV Awards are few examples of mass public participation
through Audio text. Availability of on-line Flight Information, live surge and fall of
stock exchanges, news updates etc. on normal home TV sets are few references of
Teletext application.
Every new idea brings with it the opening of whole new vistas of creativity. Prime
TV is yet another venture in this regard, which resulted in the generation of
additional income. Mideast Time, an extension of PTV World, targets Pakistani
expatriates in the Middle East at a time when people need to relax with family
entertainment.

PTV has a lot to be proud of. Its lists of accomplishment is ever increasing and
every achievement is a milestone in itself, like :
* Salaat-o-Tarawih direct from Makkah during Ramadan
* Launching of Ptv Web site on Internet
* Special live interviews from Dubai, Saudi Arabia & New York
* Taji Mori at 12,500ft, one of the world's highest transmitters.

Admin & Information Public Training Current Educational Int'l

Personnel Technology Relations Academy Affairs Television Relations
Engineering Marketing Programmed Finance News Sports -

Administration & Personnel

Administration

Responsible for formulation and implementation of administrative policies, co-

ordination with other Centers, overseeing administrative services, formulation of
PTV Employees Service Rules and amendment in the Rules, as and when required,
implementation of directives received from the Government, to arrange centrally
insurance of all PTV assets/properties and realization of Insurance Claims in case
of loss/damage caused to PTV assets/properties, to deal with legal matters
instituted for and against PTV in various courts of Pakistan and to deal with PTV
Unions.

Personnel

i) Operative :
The operational function of Personnel Department includes the activities
specifically concerned with procuring, developing, utilizing and maintaining
efficient work force.

ii) Managerial :
The Managerial function of Personnel Department pertains to the activities
concerned with planning, organizing, staffing and directing the work of those who
perform the operative functions.

The broad functions of Personnel Department are formulation and implementation

of personnel policies, over-seeing personnel functions all over the Corporation,
manpower planning including recruitment, promotion and transfer etc.

Training & Delegation :

Responsible for training of Staff within the country and abroad, dealing with the
delegations, responsible for deputing officials for Seminars, workshops Symposia,
Conferences, Meetings, Exhibitions, Competitions, Advisory Missions to Foreign
Agencies to make arrangement for PTV Coverage Teams deputed for VVIP
coverage abroad.

Council Business :
Training & Delegation Department is also responsible to deal with the Council
Business (Senate / National Assembly).

Security :
Responsible for maintaining security of men and material of entire TV Network
according to the prescribed procedure as laid down by the KPID (Key Point
Inspection Directorate) of the Government of Pakistan.
 Finance

PTV is a public limited company with an authorized capital of Rs. 3.000 billion. The
Government holds entire paid up share capital of Rs.1529.300 million.

Programmers

In fulfillment of its broad and main objectives, PTV's telecast policy concerning
various matters of National and International interests. It has always been
motivated and guided by the cardinal principles of educating viewers about the
values that are vitally important in building a united, integrated and disciplined
society in the light of Islamic injunctions. These objectives have successfully been
achieved through a variety of programmers at religion, at education, at
entertainment and at culture etc.

The projection of new emerging social order is highlighted in PTV's general

programming focusing directly and indirectly on the themes like morality, civic or
national responsibilities, drive against narcotics, environmental pollution,
agricultural reforms in discussions, shows, and through anchorpersons in the
transmission.

PTV has started programmers AL-QURAN AL-HAKEEM one hour of Tilawat and
Trauma by renowned Qaris. It is being telecast daily at 6.00 a.m. The text of the
Aayat is shown on screen. This helps the viewers in reading and listening so that
they can read the Qura'an correctly.

News

Pakistan Television News informs its viewers across the country on the latest
newsworthy happenings on the national and international levels. During the past
few years, there has been rapid expansion in the area and scope of news
coverage. Enhancement in the number of bulletins has enabled PTV to keep the
viewers abreast of the latest happenings at the National and International level.

• Emphasis is now being given to on-camera reporting and special news reports
on subjects of popular interest. Moreover, there has been a qualitative change in
the news reporting as well as presentation of news bulletins from National News
Bureau, Islamabad and from other centres. Merit and objectivity are being
maintained as a hallmark of PTV news items which extends to routine day-to-day
coverage and to the parliamentary proceedings, political activities of the
government and opposition, besides human interest stories.

• PTV news broadcasts stretch over from early morning till midnight. There are
two Urdu language bulletins in the morning transmission. In the evening/night
transmission, there are four short duration Urdu language bulletins, one Kashmiri
language bulletins and one Arabic language news bulletins Al-Akhbar and 6 O'clock
English News and 9 O'clock Urdu language main bulletin khabarnama. All the news
bulletins after 6.00 p.m. are being aired on the national network which are also
beamed through satellite to more than 38 countries.
 • Regional language bulletin in Punjabi from Lahore, Sindhi from Karachi, Pushto
and Hindko from Peshawar and Baluchi, Brahvi and Pushto are telecast from
centres to enable people of the areas to see and listen to PTV news bulletins in
their own language.

• To bring home maximum coverage of international events, PTV news has made
arrangements with Reuters TV, London, a world-leading network, to satellite news
items to PTV Islamabad round the clock. PTV news covers all visits abroad of VIPs,
international conferences and important other events through its own camera
teams and makes all possible efforts to air them same night. At a number of
occasions in the past, PTV news has proved to be ahead of the leading networks of
the world in airing important events i.e...

• PTV News has been making continuous efforts to project right of self-
determination of the people of occupied Kashmir and countering Indian
propaganda about the fate of our Kashmiri brethren. PTV visualized the brutalities
of Indian forces on the oppressed people of Kashmir. PTV telecasts the voice cast
interviews of Kashmiri leaders, across the Line of control to project inhuman
treatment given to the Muslims in the Indian held Kashmir. PTV news has its
permanent news bureau at Muzaffarabad, Azad Kashmir, to cover various events
including visiting foreign journalists and foreign delegations that witness the plight
of Kashmiri refugees who were forced to leave their home. Like international
networks, PTV news also sent its camera team to Afghanistan to cover the war
between different groups and plight of the common man there.

• With the advancement of the Computer Technology, PTV news is also in the
process of computerization to receive and telecast news items by computer.
Computer Graphics are being used in all news bulletins.

Current Affairs

A current Affairs programmer has been a regular feature of PTV Transmission,

ever-since its inception. A separate PTV Current Affairs Directorate was however,
established in 1982.

Current Affairs programmers, including regional languages, produced by each of

the TV Centre are accommodated in regular PTV transmission. The themes of
Regional Language programmers mainly revolve around local and provincial
matters of current affairs nature. Current Affairs Division also produces
programmers on special occasions such as live telecast of Armed Forces Parade on
Pakistan Day, Flag Hoisting ceremony on Independence Day, Head of State's
Address to the Nation, Documentaries on important national projects, certain
sessions of Senate and National Assembly. In the programmed Open Forum,
Federal Ministers/Minister of States are invited to answer the questions through e-
mail, on Telephone and by Media/Experts sitting in the various studios of PTV. This
programmed is live and is very popular amongst viewers.

Sports

PTV Sports Division was created in 1983 to provide healthy entertainment to our
viewers. It has emerged as an extremely productive and earning division of PTV.
• The chief objectives of this division are to arrange healthy sports entertainment
through the coverage of exciting moments and happening in the field of sports
and to keep the viewers informed with the National and International sports
event.

• Presently Sports Division is producing regular weekly transmission on PTV apart

from occasional International / National sports coverage. PTV also televises live
national and international sports around the world, keeping in view the interest of
Pakistani viewers.

International Relations

The major responsibility of I.R. Division is to promote friendly relations with

international TV Networks/Organizations to enhance know-how in the field of
electronic media. I R Division participates in the International Television
Festivals/Competitions held in different countries by sending best PTV-
Programmers. Thus PTV has won distinguished prizes and commendations.

A large number of programmers have been sold to telecast in different counties

which resulted strength of the financial condition of PTV and more efforts are
being made to increase the sale of PTV-Programmers. M/s Shalimar Recording and
Broadcasting Company and M/s Sports Star International are the major distributor
of PTV programmers.

A lot of PTV plays and documentaries have been provided to foreign countries
through Ministries and our missions abroad on gratis basis for the projection of
Pakistan and its people which have been liked by them and later on they have
purchased several selected PTV programmers.

Dubbing and editing is carrying out by I.R.Division. Some selected programmers

are sub-titled in English and Arabic Languages for overseas projection especially
for Muslim countries. Documentaries of National Geographic are being televised
with Urdu dubbing. A series of animated imported programmed "Treasure Island
"is being dubbed in Urdu language for telecast. PTV has recently provided the
satellite facilities to foreign agencies with regard to nuclear tests and earned
approx.US$:0.4 millions.

Co-productions with foreign TV organization are conducted on bilateral basis to

strengthen relations with each other. Necessary arrangements are made through
Ministry of Information & Media Development and Foreign Affairs.

In order to fill airtime beyond PTV's production capacity at roughly 1/8th of the
cost of local programmers and as an essential window to the cultures of the world
through information, education and entertainment. PTV has procured foreign
canned programmers on hire/rental basis to suite its genius. PTV procures foreign
programmers including feature films, cartoons, science fiction, comedy, adventure,
classic drama serials/series and general programmers. Foreign programmed from
a major part of educational transmission and has been of immense value for
school/college going students as well as general public.

A PTV Editorial Board comprising six Directors headed by the Managing Director
evaluates publicity material and viewing samples provided by the international
 distribution agencies. After the normal procedural formalities, programmers thus
selected are acquired against the payment of approved rental fee normally for one
transmission.

PTV FILM CENSOR BOARD :

PTV Censor Board was formed in 1968 headed by Director Programmers
Administration. It was separately instituted within PTV on the approval of
Secretary Ministry of I&MD in December 1980 to clear and certify bulk of imported
and locally acquired programmed with speed and efficiency. Consultant
News/Current Affairs/Presentation presently heads the Board.

PTV/STN CENSOR BOARD FOR COMMERCIALS:

There is another joint PTV/STN Censor Board for Commercials constituted by the
Ministry of I&MD functioning at PTV HQrs since June 1990 which examines and
certifies all advertisement material for telecast both from PTV & STN.

There are four sub-Censor Boards for Commercials functioning at

Karachi/Lahore/Peshawar and Quetta. The meeting/censor sessions are held twice
a week with exception of censor shows of NTM's classified material required to be
held in emergencies.

Engineering

The Engineering Division takes care of the day to day operations and maintenance
of PTV Centres and Rebroadcast
Stations, new projects, Planning & Procurement, as well as research and
Development activities.

PTV started its services on 26 November 1964 with two small stations at Lahore
and Dhaka (Former East Pakistan). Over the years the system has grown into a
Countrywide network offering two programmers channels.

• 1964 TELEVISION SERVICE IN MONOCHROME STARTED.

• 1967 TWO PRODUCTION STUDIOS ADDED AT RAWALPINDI & KARACHI.
• 1973 NATIONAL MICROWAVE NETWORK COMMISSIONED LINKING TV CENTRES.

• 1974 QUETTA/PESHAWAR CENTRES COMMISSIONED.

• 1976 COLOUR TRANSMISSION STARTED.
• 1987 FEDERAL TV CENTRE AT ISLAMABAD COMMISSIONED.
• 1992 SECOND TV CHANNEL FOR EDUCATION COMMISSIONED. (ONE TV
STATION AT ISLAMABAD. & 16 REBROADCAST STATIONS).
• 1996 LOCAL AREA TRANSMISSION FROM FOUR (4) STATIONS STARTED AND
EXTENDED TO 03 MORE STATIONS.
• 1998 TRANSMISSION OF PTV WORLD PROGRAMMES STARTED.
• 1998 UPTO 06 PRODUCTION CENTRES (LAHORE, KARACHI, QUETTA,
PESHAWAR, ISLAMABAD-I & ISLAMABAD-II). 35 REBROADCAST STATIONS IN
OPERATION FOR PTV-1. 16 REBROADCAST STATIONS IN OPERATION FOR PTV-2.

• PTV Home - POPULATION COVERED : 89.00 %

• PTV News - POPULATION COVERED : 78%

Various projects are being implemented under two main Categories: -

i) PUBLIC SECTOR DEVELOPMENT PROGRAMME (PSDP)

 ii) PTV's Self-Financed Projects.

Training Academy

Established in 1987 Pakistan Television Academy is an apex institution in the

country, which imparts professional training in various disciplines of television
broadcast technology. Headed by a full time Director, and assisted by a team of
television professionals who are members of the academic faculty, PTV Academy
functions with a prime objective to enhance the professional skills of its manpower
force in variety of fields along with an aim to update their knowledge and keep
them informed with the development taking place in their respective fields. It is a
fully equipped training establishment with high academic standards. Academy
conducts basic courses for new employees; refresher courses, seminars and
workshops for in-service employees.

Till June 1998, over 3100 persons have attended training programmers conducted
by PTV Academy. These participants attended training courses in Engineering,
Computer, Finance, Administration, News, Current Affairs and Programmers
Production. They also include visiting participants from other countries including
SAARC members. As of July 1998, the academy has embarked on an ambitious
training programmer with over 25 courses/workshops for the year 1998-99. It has
opened its doors to the Private Sector and offered Ten (10) courses on payment,
during the period in various programming disciplines. The Academy of late, in
order to optimize the use of its resources, has also started offering its modest
recording facilities on payment, to Private Production Houses.

Retrieval of PTV's prized Entertainment Programmer Archives, which runs into

thousands of hours, and special productions for international market, are amongst
the latest responsibilities functions under the control of the Training Division
recently we have sold archives and 7-1/2 core for Prime Time TV. A few topics for
special productions are plays on Kashmir, and Nishan-e-Haider recipients.

Marketing

The Marketing Division of PTV is responsible for marketing the programmer and
the commercial time on its screen. It is the major source of PTV's earnings. The
Marketing Division launched its activities on a modest scale after the inauguration
of the electronic media in the country, in November 1964. Over the years, as a
result of increase in coverage, television set count, viewer ship, broadcast hours
and the growth of business, the Marketing division has likewise, expanded itself on
national level.

Central Marketing Office, the main Office of the Marketing Division, is located at
Karachi, while Regional Marketing Offices are operating at each of the PTV Centres
at Lahore, Islamabad, Peshawar and Quetta. Additional Marketing Offices at
Faisalabad and Gujranwala are functioning to facilitate the local business and
industry. • A major part of the business enacted by the Marketing Division is
through advertising agencies accredited with PTV. These agencies are entitled to
15% commission on their gross billings. Direct business from clients is also
accepted on cash payment. Contracts are also executed between producers of
private programmer and PTV for time purchased programmers. All business
 conforms to clearly laid down terms and conditions, framed by the Board of
Directors of PTV.

The maximum time allowed for advertising is 60 minutes per day on PTV.
Advertisers can book commercial spots in the commercial breaks provided
between programmers and can also sponsor programmers shown on PTV. There
are usually two commercial chunks in a 50 minutes programmer.

The tariff for commercial spots and sponsorships is mainly based on viewer ship,
Television set count and the area of coverage. Special events/programmers, via
satellite transmissions, live sports overages and specially negotiated privileged
positions are negotiated at special packages. Discounts are offered to certain
categories of advertisers to encourage them into making deals for bulk business.
The Government also charges a surcharge of 12-1/2 % Central excise Duty and
Provincial Taxes on all commercials booked and telecast by PTV.

The PTV/STN Censor Board at Islamabad strictly censors commercials telecast by

PTV. The Board follows the "TV Code of Advertising Standards & Practices" which
lays down minimum standards applicable for television commercials. This ensures
high moral code of advertising on PTV. • The Director Marketing is the overall head
of the Marketing Division who devises marketing strategies and polices under the
guidance of the Managing Director of PTV and implements them and guides the
Marketing Department for achievement of maximum business.

Public Relations

In the course of institutional Projection of PTV the Public Relations Department has
been co-coordinating with the National Press effectively. The other activities are as
under: -

i) Daily Press clippings and reports.

ii) Arrangement of Press Show.
iii) Arrangement of Press Conferences.
iv) Issue of Press releases.
v) Reply of False Stories, Propaganda & Criticism and at the same time
appreciation of positive articles and items in the Press.
vi) Co-ordination with the Press Artists, Producers and PTV Officials.
vii) Release of PTV Advertisements.

Information Technology

The Information Technology Department has been recently created to face the
challenges of next millennium with special reference to bring improvement in TV
Screen and ensure free-flow of information. The main objectives of Information
Technology Department are as under: -

1. To bring overall efficiency thus triggering increase in productivity.

2. To develop Internets in order to ensure speedy and accurate flow of
information.
3. To introduce Computer Graphics and animation for improving presentation in its
creativity and style.
4. To launch and maintain PTV's Internet Video Server in order to achieve global
 viewer ship and compete the challenges of the contemporary channels.
5. To introduce new concepts of Information Technology
6. To maintain and expand the use of Teletext and Audited. To maintain and
expand the use of Teletext and Audiotex.
7. To establish a Digital Video Archival Library for on-line use in transmission.
8. To fabricate News Computer Networks for real-time for reporting and its
interfacing with main databank.
9. To further enhance the use of Computer Graphics in the fields of sports and
Current Affairs.
10. To coin ideas pertaining to the increase in revenue by getting computer screen
sponsored.
11. Management Information System.

Though the Information Technology Department has a very brief history, yet the
professionals of this department have made tremendous contributions to promote
IT-Culture in and outside the organization. Computerization and Networking of
Election 1997,2002 and 2008 transmission, introduction of Computer Graphics in
Presentation & News and Automation & Display System of Cricket and Hockey
Scoring Systems are a few examples of the achievements made by the
Information Technology Department in a record period of time. The Information
Technology Department has also got the distinction of developing, launching and
maintaining the Award Winning Govt. of Pakistan official Web Site on Internet.
Besides these, the Information Technology Department have also provided
consultancies to other Govt/Semi-Govt organizations - which has brought good
name to the department in particular and PTV in general.

PTV News

PTV News, a new satellite channel was launched in the face of tough international
competition. The objective of providing update news for 24 hours.

PTV National

The objective of the PTV National is providing different local News and as well as
entertainment in all language different parts of the country.

AJK TV

AJK TV is Kashmiri Channel, providing different programs for local viewers,

Kashmiri news and Gojri news.

History
P a k i s t a n T e l e v i s i o n C o r p o r a t i o n L i m i t e d Pakistan Television
Corporation Limited
Pakistan Television Corporation Limited (PTV) is a public limited company. All its
shares are held by Government of Pakistan. The decision to establish a general
purpose television service with the participation of private capital and under the
general supervision of the Government of Pakistan (GOP) was taken in October
1963. Subsequently the GOP signed an agreement with Nippon Electronic
Company of Japan, allowing it to operate two pilot stations in Pakistan. The first of
these stations went on air in Lahore on 26 November 1964. On the completion of
the experimental phase, a private limited company, called Television Promoters
Limited was set up in 1965 which was converted into a public limited company in
1967. Television centres were established in Karachi and Rawalpindi/Islamabad in
1967 and in Peshawar and Quetta in 1974. PTV satellite transition is round the
clock. The transmission include ETV and PTV News transmission.
Karachi Centre

The Karachi Centre commenced its transmission on November 2,1967 and was the
first full-fledged station housed in its own building fully and properly equipped
with better technical extensive equipment for production by electronic methods it
has four main color studios, including one designed and equipped for News.
The professional quality of its varied programmer fare, be it music or drama has
been of a top standard. The PTV-Karachi Centre along with four Re-broadcast
Stations at Thaana Bola Khan, Shikarpur, Noorpur and Than do Allayer, connected
to other RBSs in the country through Microwave link cover about 90% of the
population. With the opening of PTV News, Pakistani programmers are now being
viewed in other parts of the world via satellite.

PTV Lahore

PTV Lahore, pilot centre started in collaboration with N.H.K. Company in a very
small studio known as Studio 'C' (with three Cameras, one Tape recorder, one
35mm Telecine, one 16mm Telecine and one Opaque Projector.) Studio 'C' was
situated inside the Pakistan Broadcasting Corporation, Lahore area, was started on
26-"-1964 six days in a week (Monday off-day) in black & white with a very
limited staff.

At that time, all Studio programmes were telecasted "LIVE" as no VTR Recording
machines were available, which were made available in the year 1968.
Pilot TV Centre

A Pilot TV Centre was formally inaugurated on December 5, 1974 at 2-Fort Road,

Peshawar. It was Black & White Production/Transmitting Centre consisting of
Recording Studio and a Booth for News/Announcement.
On February 18, 1982 Main Color TV Centre was inaugurated at 58 Shahrah-e-
Quaid-e-Azam with Two Production Studios,, One Announcement / News Studio,
an Outdoor Broadcast Van & 07 Nos. of portable outdoor recording units for
News/Current Affairs and Programmes.
PTV Quetta

PTV Quetta was established during 1974 in the abandoned Masonic Lodge, Quetta
Can’t and was formally inaugurated on 26th November, 1974 (26th November, on
the 10th anniversary of PTV in Pakistan, as the first PTV Centre was established in
Lahore on 26th November, 1964 and later on too, most of the Centres were
established on 26th November).
Main Project Of The Academy

The main project of the Academy was approved in 1981 with an estimated cost of
Rs.33.9 million from the Government, whereas PTV had to contribute Rs. 9.7
million in the form of old/used equipment. Engineering Training Cell was
established in 1978 to train PTV Engineers.
A similar cell was established for Production Training in 1984. Both these divisions
had been working in rented buildings before moving to Academy’s building in
1988.

PTV News

PTV News, a new satellite channel was launched in the face of tough international
competition. The objective of providing update news for 24 hours.

PTV National

The objective of the PTV National is providing different local News and as well as
entertainment in all language different parts of the country.

AJK TV

AJK TV is Kashmiri Channel, providing different programs for local viewers,

Kashmiri news and Gojri news.

PTV GLOBAL

Every field in the world is passing through the process of globalization, likewise
Pakistan Television has entered into global competition. PTV Global would provide
entertainment and the latest news to Pakistanis working abroad.