The fantastic

Summary
Why choose Aloe? ........................................................................................................................................................................................................................................................ 01 The Aloe ............................................................................................................................................................................................................................................................................... 02 Aloe: a long history ...................................................................................................................................................................................................................................................... 04 ZUCCARI marries Aloe .............................................................................................................................................................................................................................................. 05 Why ZUCCARI Aloe makes a difference ...................................................................................................................................................................................................... 06 PET: not forgetting the environment ............................................................................................................................................................................................................ 06 The transparency project ...................................................................................................................................................................................................................................... 07 The AloeVera Extra line ......................................................................................................................................................................................................................................... 08 The strength of the group .................................................................................................................................................................................................................................... 09 Which Aloe product is your first choice? .................................................................................................................................................................................................... 10 Which one of these people is most like you! ............................................................................................................................................................................................. 12 AloeTalent OFM ............................................................................................................................................................................................................................................................ 16 AloeVera Extra .............................................................................................................................................................................................................................................................. 18 AloeVera Tasty ................................................................................................................................................................................................................................................................ 19 The functional line: Aloe with an extra D ..................................................................................................................................................................................................... 20 AloeVera D-fence ....................................................................................................................................................................................................................................................... 21 AloeVera D-gest ......................................................................................................................................................................................................................................................... 22 AloeVera D-tox ............................................................................................................................................................................................................................................................. 23 The sucralose ................................................................................................................................................................................................................................................................. 24 Ms. Maria ........................................................................................................................................................................................................................................................................... 26 aloepuregel .................................................................................................................................................................................................................................................................... 28 aloesoftcream ............................................................................................................................................................................................................................................................. 30 AloEvolution .................................................................................................................................................................................................................................................................... 32 AloeICE ............................................................................................................................................................................................................................................................................... 34

The fantastic

Why choose Aloe?

ZUCCARI has dened the Aloe plant as a natural mini laboratory of chemical synthesis, conveying its valuable package of healthy living to our bodies. Indeed, the Aloe is able to treat in the best way the available resources and meanwhile it protects itself from exterior attachs. Aloe is characterized by large families of constituents, each of which has a precise role to play within our organism. Like the members of an orchestra, in which everyone must be present. The only way to create a harmonious and perfect concert.

1 2 3
01

nutritional elements
The bodys fuel
An innumerable range of active constituents contributes to metabolic regulation that only some of the best food supplements can provide.

INPUT

The body engine

complex sugars

Aloes high content of high molecular weight polysaccharides (acemannan) stimulates and increases the effectiveness of our immune system. Polysaccharides have two properties: => direct: gastro-protective properties, immediately effective. Aloe is in fact a perfect natural gastroprotector. => indirect: functioning at cellular level, the production of macrophages is stimulated, thus creating an immune-modular effect.

ON

antraquinone compounds
Cleansing the body
The imperceptible presence of aloin teaches our bodies to cleanse (output) and detox, eliminating the toxins deriving from the process described above.

OUTPUT

NOTE This catalogue is addressed exclusively to sector professionals. Any therapeutic property of Aloe described is supported by authoritative sources but does not refer to the nal product processed by ZUCCARI. To the nutritional supplements and dermal-cosmetic products designed for topical use no therapeutic property per se can be ascribed.

The Aloe*
The precious package of healthy living is what Aloe teaches our body. A discovery to be made step after step, nally absorbing that which we have always known about, but only now fully appreciated thanks to a heightened awareness. This is why, reading between the lines, supported by scientic research and in-depth lab analyses, we are able to understand the reasons for embarking on this journey towards the harmonizing of our bodies.

nutritional elements
Aloe has had a difcult life. Born on impassable terrains, on hostile soils, in environments with adverse climatic conditions, it has showed character, evolving to make the most of the scarcest resources available. With great tenacity it collects and stores the minimum quantity of water released by the soil, using it only when strictly necessary. In the same way, this little plant transmits to our body a valuable package of healthy living: no more shortages nor over-supply, but a constant balance to be achieved day after day, compensating for an irregular diet impoverished by the modern food industry. Each sip of Aloe reminds our body of the existence of more than 150 nutritional substances and the best way to metabolize them.

ALOE TEACHES...

Each Aloe plant is therefore a natural mini laboratory of chemical synthesis which produces a wide range of active constituents (more than 150), among which: Vitamins The vitamins are organic micro-nutritional compounds, which must be obtained (in tiny amounts) from the diet because the human body can not synthesise some of them. Vitamins do not have any energy value, but they play a fundamental role in the vital metabolic processes. Some of these processes only need just one vitamin, but others require the synergic effect of many vitamins, which have to be all present. The vitamins are divided into two groups: a) water-soluble vitamins (readily excreted from the body): important for the metabolism of macro-nutrients and the production of energy, for strengthening the immune system and for synthesizing neurotransmitters; b) fat-soluble vitamins (which collect in the membranes and adipose tissues): essential elements in the metabolic processes which occur inside the cells. Minerals The minerals are classied as micro-nutrients since they do not supply energy, but are indispensable elements in normal physiological processes. The micro-nutritional minerals are: copper, zinc, selenium, chrome, uorine, manganese. They are necessary only in trace amounts (about 1mg), but the lack of them is often linked to illnesses like osteoporosis, arteriosclerosis, and hypertension. Proteins of vegetable origin These proteins are composed of amino acids chains which are assimilated by our body. Our organism can synthesize only half of the 20 amino acids which make up proteins. These are dened as non-essential and are not necessarily required in our daily diet. Only 9 amino acids, the so-called essential amino acids, must be sourced in the diet. In a normal healthy conditions their intake in the diet automatically guarantees the bodys synthesis of the non-essential types. Enzymes These proteins are indispensable in the biochemical reactions processes of the organism. To make these processes possible, the presence of some trace elements which act as enzyme cofactors (e.g. cobalt, copper, chrome) is necessary. The enzymes contained in Aloe are carboxypeptidase, which acts on tissue inammations, and catalase, which ghts free radicals, and others.
* For further info ask your herbalist/pharmacist for IL GRANDE LIBRO DELLALOE, The great Aloe book ( free on purchase of ZUCCARI Aloe nutritional supplements).

...AND THE SCIENCE PROVES

02

Nature obliged Aloe to develop those characteristics which would enable it to survive in extreme conditions. Thus a ghter plant was born, with strong roots to anchor it rmly to the ground during storms, and with an external armour to protect it from scavenging animals or insects. A model of strength and character acquired over the ages, which Aloe now transmits to our body. How? By helping us to become real health warriors and by inducing our body to increase the effectiveness of its immune system.

ALOE TEACHES...

Complex sugars are organic substances, usually called polysaccharides, made up of different lengths of chains of simple sugars. The best known polysaccharides are: -glucan (chains of glucose units bound in a particular way), xylose and other monosaccharide chains, glucomannan (mannose chains), acemannan (acetylated mannans chains). The last two are the main polysaccharides present in Aloe juice and are water-soluble. They promote wound-healing, enhance the immune-stimulating functions (i.e. activate macrophages and cytokines production) and have anti-viral properties. The protective lm-creating ability of these substances led to the discovery of Aloes gastro-protective property, which this plant has developed to defend itself from external agents, and which is transmitted to our body, teaching it to be independent. When we drink Aloe juice, the polysaccharides stimulate the digestive tract, preventing any pH-imbalance from adversely affecting it. The complex sugars also stimulate the immune system, thus providing an effective solution to our health problems. They act in two different ways: directly, by creating a protective layer on the stomach and intestinal walls, and indirectly by stimulating the immune response processes. More in detail: direct action The polysaccharides stimulate the upper digestive tract (oesophagus) and the stomach walls. Thanks to their lm-creating property, they create a double purpose cover: acting as a shield to reduce the effects of gastritis or inammation caused by digestive hyper-acidity (a worrying increase in the last decades); and, thanks to its whound-healing properties, it sooths lesions and small ulcers. indirect action The acemannan and the other polysaccharides induce the organism to better prime its defence mechanisms, i.e. immune-stimulating action is activated. The immune system is activated and produces more macrophages, i.e. specic white blood cells that provide protection for the entire organism.

...AND THE SCIENCE PROVES

anthraquinone compounds

But after having done their job, where do these substances go? Examining Aloe we discover another amazing property; its ability to auto-regulate its own liquids. Regardless of the conditions, whether subjected to torrential rains or extreme drought, this plant is able to retain the water necessary for survival. Similarly, it teaches our body how to better manage the resources at its disposal.

ALOE TEACHES...

Anthaquinones comprehend a wide group of substances from the plant kingdom and have many benecial properties. The typically bitter taste of Aloe comes from these compounds. They stimulate the plexus that regulates intestinal movements, with consequent increase in peristalsis and laxative effects. The intensity is strongly linked to the chemical structure of the molecule, which contributes to speeding up the elimination of food and metabolic waste products. The acemannan, being a foreign compound to our body, instigates a defence response, reinforcing the cellular walls in order to facilitate the elimination of the toxins produced by the metabolic processes and the secondary reactions. Aloe juice and pure gel bre contain complex polysaccharides, highly brous and viscous substances which absorb great quantities of water into their structures and compact the digested food into a hydrated mass. This action, in synergy with that of the anthaquinones, stimulates intestinal peristalsis and the elimination of these substances. The extreme laxative property of anthaquinones has profoundly affected the understanding of the real value of these substances because a prolonged intake in large quantities may cause severe problems in food absorption. Modern technology has allowed us to better understand the extraordinary regulatory properties of these substances and to acknowledge that their presence, though in carefully controlled quantities (less than 5ppm), is an indispensable benet to our sensitive physiological eco-system! Thus, ZUCCARI has directed intense focus on aloin, its properties and its harmlessness. While it was being demonised by everyone else, we analysed it to understand its real value and unveiled its true benets to the sceptical world. We even dedicated THE GREAT ALOE BOOK to aloin: a provocation, of course, which served to focus attention on this substance and to stimulate a debate, which has fully exonerated it and restored it to its rightful place in the pantheon of benecial substances.

...AND THE SCIENCE PROVES

03

The fantastic

complex sugars

The fantastic

Aloe: a long history

The Aloe has an important, valuable past made up of 5,000 years of history, which legitimates its current extraordinary popularity. Over the centuries and in different cultures, Aloe has been presented as one of natures wonders, as famous as it is mysterious: a panacea for all problems. The rst enigma lies in its name, whose etymology is the premise for many postulations on its origins in one specic culture or another. According to the most credible theory, it derives from the Greek word al, alos which means sea, sea water, salt, since the plants natural habitat is marine areas. It could also derive from the Arabic, alloch or Hebraic, halat, which both mean bitter, with reference to the characteristic taste of the juice.

As for the history, it is rst In the Egyptian world, on the contrary, mentioned as far back 2,000 B.C.. this plant was regarded as a symbol of Aloe is cited in Assyrian cuneiform texts, immortality and was therefore placed on cut on clay plates. It was used to treat the entrance to pyramids to accompany digestive problems and aerophagia. the Pharaohs on their journey towards eternal life.

Cleopatra and Nefertiti used Aloe along with milk baths to regenerate, and so today, in Egypt, this plant is considered the emblem of happiness and protection, kept in the house to absorb negative energy.

The Greek and Roman cultures exploited its wound-healing and cosmetics properties and used it to treat stomach problems, baldness, inammations and many other problems.

The Maya as well as the American Indians, who believed that Aloe gel was the elixir of life, used Aloe for different purposes.

Cristoforo Colombo, in his logbook mentioned Aloe, stating that there are four plants which are indispensable to mans wellbeing: wheat, the grape, the olive and Aloe. The rst one nourishes man, the second lifts his spirit, the third brings him harmony and the fourth heals him. Then, he added an eloquent phrase: Todo est bin, hay Aloe a bordo (everything is ne, we have Aloe on board), indicating that the presence of this plant on the ship was enough to protect them and overcome any difculty that they might encounter.

Obviously also the Far Eastern civilisations, which are extremely attentive to natural remedies, have always used Aloe as a versatile remedy for many health problems and pathologies. The Tibetan monks, for example, use Aloe for its calming and harmonising properties to make incense for meditation.

No wonder then, that Aloe, given its versatility and manifold properties, is used in the cosmetics industry and in nutritional supplements of any type.

04

ZUCCARI marries Aloe

ZUCCARI marries Aloe and everyone lived happily ever after
The relationship between ZUCCARI and Aloe can be described as a love story, which has, over time, been transformed into a successful and solid partnership. When our R&D scientists rst met Aloe, they soon understood that it was a special plant that held many secrets. They were dedicated to fully understanding it, and slowly but surely began to discover that such an humble plant had many properties it wanted to share with us: the key was listening and imitating. Growing in a torrid climate and on dry soils, Aloe learnt to absorb and assimilate even the most minute nourishment; in the same way, we can learn to digest and metabolize the more than 150 active elements contained in its rich juice.

The numerous enemies that Aloe ghts day after day induced it to develop a resistant armour plating to ght off any attack: isnt this an excellent example from which to learn how to enhance the effectiveness of our immune system? The Aloe is also a brave and intelligent plant, which is not afraid of the scarcity of water, but rather tackles the problem with astuteness. With its deep roots it searches for water and stores it carefully. By imitating Aloe we can learn how to manage better the liquids that we consume.

Our researchers felt bound to spread the news of the this precious plants endless benecial properties. But how? By respecting it and taking it as it is, in its natural form. In order for this relationship to last it is necessary to combine passion with research and technology. This is why we have perfected an unique production protocol. Our Aloe is grown in certied organic plantations, where the leaves are not machine, but hand-picked and processed. They undergo cold uidication with a special technique which extracts the bres from the plant one by one without contaminating the content. Therefore, there is no need for carbon ltering or pasteurization, two processes which may potentially damage the organic structure of the product. This exclusive production process that we have perfected is recognised as a worldwide benchmark for industrial production and made ZUCCARI the international leader in this sector.

This is how a very pure juice originates with almost the same characteristics as if you squeezed the leaf bre yourself: an elixir for health living, appreciated and loved by all those who, for over 10 years, have been choosing our products.

More information available on THE GREAT ALOE BOOK

written by Alessandro Bassetti and Stefano Sala. This book investigates the myths and legends surrounding Aloes extraordinary healing properties, recounting the history and tradition, and concluding with an in-depth scientic analysis which demonstrates the effectiveness and versatility of this famous plant.
05

The fantastic

The fantastic

Why ZUCCARI Aloe makes a difference!

To safeguard the essential characteristics of Aloe juice, the ZUCCARI labs have perfected a strict and innovative production protocol:

Transparent packaging in

PET **

recommended dosage

certied* organic plantations

2 5

manual harvesting

manual cortex stripping

product description

*Certication No. ICS-00576-2005 (issued by: International Certication Services)

cold uidication

no carbon ltering

no pasteurisation

scientic research testifying quality and effectiveness

** Terephthalate polyethylene (PET): not forgetting the environment

PET is a difcult material to produce and is therefore very expensive. Nevertheless, it guarantees total transparency. It is light and environmentally-friendly because it can be easily recycled and re-used for valuable products. It guarantees long-term shelf life; it is completely pollutant-free and does not produce any dangerous emissions. Since it poses no risk to our health it is used to produce packaging for foodstuffs, like bottles, such as those which contain our Aloe nutritional supplements. Primary PET is usually used for foodstuffs, while the recycled form is used to produce textile bres and external packaging, such as those for our products. It can be said that the external packaging is nothing other than the second life of an Aloe bottle. 06

further explanation of product properties

clarifying symbols

The transparency project

main characteristics

THE ZUCCARI PHILOSOPHY

Transparency is revealed in the details. This is why we have chosen a transparent bottle for the purest form of Aloe because it reveals the qualities of the micro-pulp. The CESA-LIGHT treatment renders the PET resistant to UV rays and thus protects the product from sunlight. Transparency is also a synonym of clarity: how often have we wondered about the actual meaning of the symbols usually printed on product packaging? So in order to communicate in a clear and unambiguous fashion we have designed simple and easy-to-understand symbols which describe our strategies. Our products are gluten free, thus respecting those who are allergic or intollerant to this substance or have Crohns disease. our products are 100% GMO free - we do not utilize any genetically modied raw materials. To emphasise that our Aloe is pure and is supplied by certied organic plantations ( Certication No. ICS-00576-2005 issued by International Certication Services). To highlight our refusal to countenance animal testing in support of those who have been ghting on this front for many years. We have tested our products, so that this line can be used also by those who are allergic or sensitive to nickel. We had our products clinically tested by the prestigious University of Ferrara, which for the rst time in the history of Italian cosmetics has agreed to be cited on product packaging. The effectiveness tests were carried out at the University of Pavia, renowned worldwide for its research on skin problems. Often the compulsory symbols are inexplicable to most of us. Here you can nd out what they mean: Positioned near the content indication and reports the actual quantity of product, net of packaging. The so-called Green Point indicates that the product is packaged with recyclable materials. Do not litter. The packaging is in PET (Terephthalate polyethylene), a recyclable material.

07

The fantastic

The fantastic

The line AloeVera Extra

The AloeVera Extra line is the jewel in the crown for ZUCCARI. The products in this range are characterised by the same approach towards the raw material: Aloe is processed in line with our unique production protocol, which has made ZUCCARI the undisputed international leader. Note: the water has been substituted by non-pasteurised, non-ltered Aloe vera in all the products in this line. The new line includes 10 products: AloeICE, AloEvolution, aloepuregel, aloesoftcream, AloeVera Extra, AloeVera Tasty, AloeVera D-fence, AloeVera D-gest, AloeVera D-tox and a special guest star, AloeTalent OFM.
08

The strength of the group

We have an ambitious project: to bring Aloe to a larger audience, to draw attention to this miracle of nature, while allowing it to fully express its potential.

How?
The starting point is a unique and inimitable raw material: the rst non-pasteurised Aloe barbadensis Miller in the world. An unrivalled stimulant driving two powerful engines: our team and the know-how acquired over the years. In our R&D Dept. expert researchers invest in the innovation of the raw materials and in their applications. The Marketing Dept., staffed by 5 Product Managers and 3 Designers, carries out up-to-date market research, identifying a range of products which best responds to consumer requirements. Our sales force is a fundamental bridge between the company and the consumer. The best, which is not being presumptuous but a statement of fact. In Italy, 30 agents represent ONLY & EXCLUSIVELY ZUCCARI and many of them have believed in us since we were just a family-run small company. Now, that we have achieved international status our agents still express the same enthusiasm they have seen a dream come true and are longing to realise a bigger one, that of becoming an expert consultant. They make a difference, working directly within the territory carrying out high-level scientic divulgation of information, they present our products and more than anyone else are responsible for their success because when they talk about these products, it comes from the heart. And you can see it. They convey their knowledge to the operators who, with the same warmth, share it with you, who choose our products. This is the key for a success that is re-afrmed year after year. Everyone of us makes a contribution. We have talked with the operators and the consumers; we have listened to them and tried to understand their needs; we have conducted research and collected data and information; we have selected high-quality raw materials. And then, we have smiled and quarrelled, we have had fun and have fought the effects of fatigue and pressure. So, our unique products were created, where tradition and innovation work in synergy side by side. To our qualities that made us the market leaders, we have added new and avant-garde skills, both in formulating and applications, and in the graphic design.

09

The fantastic

The fantastic

Which Aloe product is your first choice?

DO YOU USUALLY TAKE ALOE-BASED FOOD SUPPLEMENTS? DO YOU WANT TO KNOW ABOUT AN EXCEPTIONAL DEODORANT?

DID YOU KNOW THAT...

to enjoy the full benets of any Aloe supplement, the rst step is to take AloeTalent OFM for a short period?

No Y es
Igor
Why do you use Aloe?

DO YOU WANT A GLEAMING SMILE?

To reach a general state of wellbeing.

Bianca
10

For its immune-stimulating properties

Martino

For its digestive properties.

Clara

For its detoxifying properties.

Don Oreste

I want to enjoy the wholesome and real taste. Yes, but what about a better taste.

Cristina Zanghellini *

Susanna

T asty
* Compaing: Putting ourselves forward

Bruno Barozzi *

11

The fantastic

The fantastic

Which one of these people is most like you!

Bruno Barozzi*
ZUCCARI Administration & Finance Dept.

* Campaign Putting ourselves forward

This is not just a slogan, but a declaration of intent. No one would link their name to something they do not believe in and we deeply believe in this project. This is why we, Bruno Barozzi and Cristina Zanghellini, two ZUCCARI employees, have decided to put themselves forward to appear in the esh. This product line is the fruit of the efforts of many people, each one believing in what they are doing and giving it all to achieve a sensational result. We hope we have succeeded, but its up to you to tell us. Putting ourselves forward has been a way of accompanying our creations, much as you would with a child. Now they have own the nest, but we will always be with them to provide support and ensure they develop and achieve a well-deserved success.

Punctilious and reserved, Bruno has been working in the ZUCCARI Administration Dept. for 3 years now with the maximum in reliability and professionalism. His experience and inquisitiveness make him a cultured man, who gives clear and complete answers to any question you may ask him. These are his virtues, along with his helpfulness and patience a real point of reference for the rm. Bruno is able to nd the solution to any problem, thus allowing company activities to progress smoothly. In dealing with people he applies his intelligence and irony so as to be kind and considerate in any situation but without renouncing the expression of his own opinion or in the correcting of a detail. Last but not least, Bruno is overowing in vitality and energy. He works-out often, stays t and maintains an enviably young-looking appearance. It is self-evident that no one could have better endorsed AloeTalent OFM. Reliability, energy, harmony these are the qualities that they both have to offer to colleagues or to our bodies, respectively. Thanks to their valuable help, even the less experienced nd out the best way to carry out their jobs.

The non-testimonials
Susanna, Clara, Martino, don Oreste, Igor, Bianca and Mrs. Maria (p. 26): 8 characters with 8 stories. These people are not examples of the typically perfect person used by advertising agencies to endorse products so this is why we have called them the non-testimonials. They are a kind of caricature of reality, so original they seem almost normal. Read their stories! Maybe you have already met someone similar to them in your life!

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Cristina Zanghellini*
Project Manager & Marketing Department Director ZUCCARI Creative Dept.

We were looking for a credible testimonial for AloeVera Extra and Cristina immediately came to mind. When she enters the ofce with a new hair cut that is completely asymmetrical and funky. How she broke her viola-coloured glasses when cleaning them and two days later arrived with new pink frames! How our nerves are shredded by her lastminute brainwaves. The time when she came back from a quality-control week in the production dept. dead tired. But Cristina is not just simply this wacky girl remember she manages the ZUCCARI Creative Dept. It is she who comes up with the great ideas and works out the right slogans and advertising copy, who, because of her skills and character plays a leading role in the company. Sheer genius. A classic, just like AloeVera Extra. Moreover, it is the product which represents the entire line that she managed. So, who else better than her? AloeVera Extra is the most simple and natural of juices, but also the most sophisticated and well-known of the entire line. The one which makes a mark.

The non-testimonials...

T asty

Susanna student
Susanna is studying part time at the faculty of Economics. Yes, she knows she is a bit late with taking the examsShe should have graduated two years ago, but given the aperitifs, numerous university and friends graduation parties ...she still has 6 exams to go! But this is not the real problem: this hedonistic lifestyle brings suffering to the body. Bloating, stomach ache, tiredness, not to mention those awful spots on her cheeks. The solution? Susanna found it with Aloe. After a rst AloeTalent OFM treatment, Susanna chose AloeVera Tasty!: the juice with all of those Aloe benecial properties and a pleasant avour. It is tasty and sweetened with sucralose, so low in calories! It is 2 months now since Susanna rst took Aloe. She still has to do 6 exams, only 2 friends have not yet nished University, and she hasnt given up meeting friends for an aperitifs. But her face has a brighter glow, her skin perfect, her belly at and shes feeling great about herself because there is nothing better than starting and nishing the day with a sweet taste in your mouth!

13

The fantastic

The fantastic

Martino banker
Martino and the bank: perhaps a somewhat asphyxiating relationship, but rich in satisfaction. Work in the Securities Ofce is interesting and, lets admit it, also well-paid. But it is not just a question of money: Martino sincerely loves his job. It is what he has always wanted to do, right from when he was a child. His own ofce, onerous responsibilities, a desk top unremittingly ashing info, a number of laptops on the nearby empty desk, a xed line phone, cordless phone and two mobiles, on 24/7. Because when the stock market in New York City closes, Tokyo opens and you always have to keep your eye on the ball! Getting sick is unthinkable. He has got used to his pale complexion the only light he gets is from ofce lighting, on till 22 at night! But his body, constantly subjected to a foul-aired ofce, needs a lift. This is why Martinos mother advised him to take Aloe. He started with AloeTalent OFM and passed on to AloeVera D-fence, the best formula for optimizing the stimulation of the immune system. The result? The desk near Marino is now run by an assistant, to whom he delegates part of his job. His life has greatly improved, maybe also because his assistant, Cinzia, is 25 years old, smart and practical and she has a weakness for her boss, who seems untouchable, just like a real-life hero!

Clara librarian
Books what a passion!!! Clara, when she was a child, used to read books till late in the night until her mother ordered her to turn off the light. Then she would carry on reading under the blankets using a torch, hidden in her rucksack in truth she was a bookworm, unpractical, the very antithesis of a girl scout. Growing up, reading was always her favourite activity, so after having graduated with honours in Ancient Literature, what could she do, if not be an Archivist? Yes but she was pipped to the post by her friend Laura Maria! So Clara is now a librarian she still reads a lot and she is almost happy. Well, there is still something to improve; her physical appearance. Sitting for so long makes her feel bloated, she suffers digestion problems and any meal has to be followed by a camomile tea. Laura Maria told her about Aloe. After an initial AloeTalent OFM treatment, Clara has started taking AloeVera D-gest. The gastro-intestinal problems have disappeared immediately, as well as the bloating feeling. But sure enough its only a matter of time before she gets an ulcer from all the stress caused by the fact that Laura Maria got there before here yet again!

Don Oreste parish priest

Don Oreste is an introvert, but a good person. Those who know him, recognize that his apparent severity is simply an expression of shyness. The elderly women of the village love him: such an honest and serious person, good and brave. Mrs Maria can not bear to not have him for Sunday lunch. For Giovanna, the old widow, he is the child she never had. How can she not invite him for dinner at least three times a week? And then the priests housekeeper, who often wants him at her table to thank him for the many visits he pays her, arriving with a smile and a friendly word. With all these meals out it is difcult not to eat too much not to mention keeping the body in a state of overall wellbeing. But Don Oreste has got a secret he inherited from Father Romano, who gave him the rst AloeTalent OFM bottle. When it was time to buy a new one, Don Oreste found something even better: AloeVera D-tox, which rejuvenated him. His body is thankful. And grandmother Anna has already invited him for lunch on Saturday.

14

astronaut Igor has always had his head in the clouds maybe this is because he has actually been among the clouds! When the local newspapers recounted the story of this son of Pino and Amelia, many people were surprised. He has always been so indecisive, that many doubted he would have ever managed to do anything productive in his life. However Igor nally worked out what he wanted to do! Igor, who used to wear thick glasses, trip up, stumble, blush furiously when chatting to a girl. And sweat. How often did his friends make fun of him and turn away because of the sweat marks that broke out on his shirt in moments of acute embarrassment. But that has now been consigned to the past. A couple of months ago he was interviewed on arrival from a mission. He did not stumble, or blush and his NASA light blue shirt was sweat-free. It would seem that AloEvolution is his saviour, the rst deodorant in the world with no added water. It does not stop sweating but has a slight astringent effect. It allows perspiration, but completely prevents bad odour. When he raised his arm in victory, a dancer hugged him. For a couple of weeks now they have been featured as couple in all the gossip magazines and she has declared how much she adores the smell of his skin.

Igor

TV presenter Biancas smile is everything. Partly because she is an optimist, partly because the cameras expect it. Anyway, it comes easy to her, she is completely unable to sulk. Everyone told her that with that smile she had to do ads. However, she chose to study law at university and when she graduated she was asked to present a TV programme on legal matters. At rst she laughed at the idea, but then she accepted the offer and now she also works on a prime-time evening programme. Her face is clean and fresh; her delicate features are her visiting card. But what her public most like is her smile, extra white, perfect teeth. What is her secret? It is kept in a wardrobe at home in the bathroom, to be more precise. AloeICE, ZUCCARI toothpaste which combines 4 key functions in a single product: whitening effect, gentle action on sensitive teeth and gums, anti-plaque and anti-tartar, and fresh breath. It does not contain a single gram of added water and is SLS-free! Furthermore, it is formulated with 8 active elements standard toothpastes usually only have 2. Maybe then, this is the only product that Bianca should endorse!
15

Bianca

The fantastic

The fantastic

preparatory nourishing increased effectiveness

WHAT IS AloeTalent OFM?

Bruno Barozzi*
ZUCCARI Administration

With Aloe arborescens Miller!

& Finance Dept. Do you remember the Trojan horse story? In * Campaign Putting ourselves forward the Odyssey, Homer recounts that the Greek soldiers, in order to conquer the city of Troy, hid in a large wooden horse, at night leaping out and then burning the city to the ground. AloeTalent OFM works exactly in the same way with our body. The honey is welcomed by the unsuspecting body, thus bringing its nutritional message to the target and preparing the organism to reap the benets of Aloes healing properties. The brandy, though contained in limited quantities (less than a spoonful a week!), is guaranteed to make its contribution thanks to its extraordinary vasodilatory properties.

The recipe comes from the Missionaries of the Grey-Friars order (Ordine dei Frati Minori OFM) who observed in Brazil how the natives used this particular mixture to treat the most serious of illnesses.

HOW DOES IT FUNCTION?

AloeTalent OFM is a necessary precursor for those intending to use any Aloe nutritional supplement. The body needs a few weeks to get used to Aloe and completely absorb the properties of the juice. During the rst period of consuming Aloe, the slight cyto-toxic effect (refer to page 3) of the polysaccharides stimulates a defence mechanism which reduces by 50% product effectiveness (this phenomenon is called chelation ). In the subsequent weeks, the body better responds to Aloes healing properties and, after a month, absorbs it completely. AloeTalent OFM shortens to a minimum the process described above thanks to Aloe arborescens Miller, a variety which contains a higher density of active principles compared to Aloe vera, the more common variety.
1000 ml and 500 ml bottle

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Why choose Aloe arborescens Miller?:

This is a precious and rare variety of Aloe with a high concentration of active principles, making it far more effective with respect to its more famous sister. It is rich in polysaccharides, which are well known for their immune stimulating properties. At rst, these components are classied by our body as foreign elements thus stimulating the production of antibodies. The wide range of active principles contained (minerals, vitamins, amino acids, etc.) creates a metabolic balance typical of the best nutritional supplements.

Brandy: why?
The alcohol content of AloeTalent OFM is extremely low (less than a spoonful a week!), but thanks to its extraordinary vasodilatory properties this is enough to ensure the circulation of the active principles throughout the body.

Honey: why?
Its sugar base contains organic acids, mineral salts, enzymes and various vegetable substances (polyphenols and others) which have healthy properties (in particular they manifest an antioxidant, anti-bacterial and immune-stimulating effect). It is anti-spasmodic, astringent, and a disinfectant of the urinary tracts. It is rich in simple sugars, which are easily assimilable and are a source of much energy. All these virtues can be summed up in a single denition: the perfect nourishment. And this is what our body needs to allow it be conquered by Aloe.

Aloe arborescens Miller

Honey Brandy

ALOE ARBORESCENS MILLER: ZUCCARI PRODUCTION PROTOCOL

We have also dedicated maximum attention to the production protocol for Aloe arborescens Miller, selecting and mixing the three components, in full knowledge of their specic properties. First of all, we use exclusively 100% pure Aloe arborescens Miller. Picking at night and immediate cutting reduce to a minimum the oxidation process. The processing procedure, carried out precisely according to the original methodology, follows immediately. This process is effected cold, with no pasteurization so as to completely maintain the integrity of the active components and to achieve a texture which is very similar to that of the fresh, nely chopped leaf. We have selected the best honey, produced in strict quality controlled beekeeping apiaries. The brandy used to complete the formulation is produced by one of the most highly-regarded companies in the sector.

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Many people drink Aloe because it is healthy, but only a few actually know what it is good for. AloeVera Extra is Aloe barbadensis Miller in its purest form. A 100% pure juice with an excellent regenerative effect on the whole body. A daily and regular consumption keeps the digestive system healthy, strengthens the immune system and thoroughly puries our body. Thanks to the wide range of active principles contained in the gel, directly extracted from the plant (12 minerals, 9 vitamins, 10 enzymes, 19 amino acids, etc.), AloeVera Extra creates a metabolic balance typical of the best nutritional supplements.

Project Manager & Marketing Department Director ZUCCARI Creative Dept.

* Campaign Putting ourselves forward

Cristina Zanghellini*

The bottle is UV-resistent thanks to the CESA-LIGHT treatment

100% pure intense taste pure fragrance with micro-pulp 99,55% Aloe vera THE FIBRES MAKE THE DIFFERENCE
AloeVera Extra is the juice for the real connoisseurs. The application of a complex and laborious process, years of research and effort have resulted in the best Aloe product in the world. It would be a pity to keep it hidden away. To show you how good it is we have bottled it in a transparent bottle, different from all the others. Thus, you can see the 100% pure Aloe barbadensis Miller bres, preserved by the manual processing (refer to page 6, production protocol) which fully respects and enhances the characteristics of the raw material, with no carbon ltering or pasteurisation. The result is a very pure, higher quality juice. The taste as is the aroma, is intense and pure just like the fresh leaf.

1000 ml and 500 ml bottle

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T asty
Susanna
student

tasty avour with micro-pulp low calorie content with sucralose (page 24) 99,21% Aloe vera AloeVera Tasty: WHO SAID ALOE IS NOT A TASTY DRINK?
Dedicated by ZUCCARI to those who believe that healthy means unpleasant as this time its not true. AloeVera Tasty is a very pure juice with a pleasant avour: a appetizing taste and ideal for the body. ZUCCARI had in mind those who know about Aloes healing benets but do not like its avour: nally a tasty Aloe!

LOADS OF TASTE, SAME EFFECTIVENESS!

In Aloe Vera Tasty the added tasty avouring does not affect the percentage of Aloe contained in the product. This tasty drink has lost just 0.34% of Aloe juice and micro-pulp due to the added avouring. And the price has not even increased!
1000 ml and 500 ml bottle

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Tasty

The fantastic

The functional line: Aloe with an extra D...

Aloe is mainly consumed because of the high content of its benecial nutritional elements, polysaccharides (mainly acemannan) and to the low content of anthraquinone compounds these constituents impart three specic properties to the juice extracted from the plant.

immune-stimulating

digestive

purifying

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98,33% Aloe vera + Echinacea + Maca + Noni immune-stimulating with micro-pulp with sucralose (page 24)
Stimulate the organism to be prepared by enhancing its immune defences.

banker

Echinacea Maca
This plant has been inherited from the herbal tradition of the American Indians. The active principles causing its immunestimulating action are manifold; its wound healing properties are linked to the presence of the polysaccharides, which aids anti-inflammatory action. The presence of cicoric acid is particularly important because it stimulates the phagocytary activity of the macrophages and protects the collagen from the degradation caused by free oxygen radicals.

Noni
This evergreen shrub is native to the Polynesian Islands. Its main characteristic is derived from its ability to release xeronine, fundamental to all of the functions of our body. The immunestimulating property is caused by the release of cytokines, which are key elements in a natural and effective response from the immune system. Noni juice promotes the proliferation of the thymus cells, a gland involved in the bodys ageing processes and in the production of T lymphocytes. A high concentration of these lymphocytes reduces the risk of contracting contagious diseases and, in addition, improves the immune functions.
1000 ml bottle

This precious tuber, very similar to the common potato, grows at high altitudes (5,000 m above sea level) in the Peruvian Andes. It is known for its adaptogene and immunestimulating properties, caused by the phyto-hormones, vegetable substances that are very similar to some human hormones and which are partly able to mimic their action. Flavonoids and alkaloids contribute to improving the bodys vascular apparatus and to increasing the elasticity of blood vessels. The vegetable steroids balance and stimulate the metabolism, while the high content of vitamins and minerals makes Maca an excellent supplement to diets.

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98,23% Aloe vera + Camomile + Liquorice + Mint maximum digestive effect gastro-protective with micropulp with sucralose (page 24)
Enhances the quality of the digestive process and prevents unpleasant gastro-intestinal disturbances, thanks to the effective interaction with the stomach and intestinal walls. Soothes liver inammations and enhances the ow of bile.

librarian

Camomile
Historically renowned for its relaxing effect on the intestinal muscles, and the wound healing and ulcer-preventive action deriving from alpha-bisabolol, which effectively relieves severe and chronic inflammations of the gastrointestinal mucosa.

Liquorice
The active principle in this plant is glycyrrhizin, or glycyrrhizic acid, whose anti-ulcer properties have been conclusively demonstrated. The avonoids cause the anti-spasmodic effect, usually combined with the intestinal wall soothing products, like Aloe. The practice of phytotherapy acknowledges that liquorice is an important ally in treating epigastrial swelling, preventing the slowing of the digestive process, aerophagia and meteorism.

Mint
The anti-spasmodic effect, stomachic, choleretic, cholagogue and carminative properties of the mint derive from menthol, a chiral alcohol. It also reduces the muscle tone of the esophageal sphincter thus facilitating eructation. Highly benecial for the liver, it acts as a soothing and activating agent.

1000 ml bottle

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97,94% Aloe vera + Asparagus + Birch + Artichoke

parish priest

cleansing purifying with micro-pulp with sucralose (page 24)

Facilitates the elimination of the toxins produced by the metabolism, thus activating the purifying organs (mainly liver and kidneys).

Birch
The saponins and favonoid glycosides contained in birch leaves have a detoxifying effect on the liver and the kidneys. This purication leads to an increase in the elimination of toxins and water molecules, but not salts. Elimination of uric acid and cholesterol is stimulated, thus inhibiting cellulite formation.

Asparagus Artichoke
The saponosides (saponins and avonoids) contained in the roots and in the rhizome aid diuretic and depurative action, stimulating kidney tissue irroration, kidney epithelium and increasing urinary excretion. Its properties derive from cynarin, an active principle which acts on lipid metabolism, decreasing cholesterol production and increasing its excretion as well as that of the endogenous triglycerides. The hepato-protective and choleretic action derives from the ureas effect on the metabolism. Artichoke extracts contribute to decreasing the nitrogen concentration in the blood which aids the hepatic transformation of the nitrogenated molecules, only partly metabolized by the liver, into the less toxic urea which can be eliminated by the kidneys.

1000 ml bottle

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The Sucralose
WHAT IS IT?
Sucralose (trichlorogalactosucrose) is a sweetener with an immediately recognisable, sweet and smooth taste, almost identical to that of the common sugar (saccharose). It is created by a multiphase patented process, with a saccharose base. This sweetener has no calories, but is nevertheless 600 times sweeter than saccharose.

FOOD SAFETY GUARANTEE

Sucralose has been subjected to a plethora of health safety tests. More than 100 scientific research studies over the last 20 years have demonstrated that the substance causes no side effects, it is non-toxic, has no effect on carbohydrate metabolism, glycaemia nor on the release or inhibition of insulin. The worlds main medical, scientific and regulatory authorities (including the US FDAFood and Drug Administration, Joint food and Agriculture Organization, World Health Organization, Expert Committee on Food Activities, European Scientific Committee on Food, Health Canada and Food Standards Australia/New Zealand) have authorised its use and have permitted the introduction and use of this sweetener in more than 80 countries.

CHARACTERISTICS AND BENEFITS

Sucralose is an extremely stable substance which may be consumed by everyone, including women who are pregnant or breast-feeding, and by children of any age. Since it is derived from sugar, its taste is very similar, without leaving an unpleasant aftertaste. It is recommended for those who are following a controlled calories regime. It is not metabolized and is therefore non-caloric.
24

It passes unmodified through the digestive tract, is not subjected to the digestive process which is why it does not accumulate. The calories inherent in added sweeteners are eliminated by substituting sugar with sucralose. Scientific studies have proved that sucralose has no deleterious effects on the mouth as it does not stimulate the proliferation of bacteria which are responsible for tooth decay. Sucralose is compatible with all food ingredients in common use.

SAFE ALSO FOR THOSE WHO SUFFER FROM DIABETES

Many research studies on the prolonged and high-dosage intake of sucralose have proved that this sweetener is not recognized by the organism as a carbohydrate and as such has no effect on glycaemia nor insulin control mechanisms. Analyses carried out on persons with normal glycaemia levels and suffering from type 1 or type 2 diabetes have proven that sucralose has no short- or long-term effect on these conditions. The FDA has therefore stated that it is safe for the entire population, including suffers of hypoglycaemia and diabetics.

SWEETENING POWER AS COMPARED TO SACCHAROSE

PROPERTIES
no calories no after - taste no effect on glycaemia levels

CONTRAINDICATIONS/ SIDE EFFECTS

+600

no effect on metabolism no effect on mouths health no effect on insulin control no accumulation no involvement in the digestive process

none

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Ms. Maria
housewife
We do not want to call her a testimonial. She is a woman like many others, just like the one living next door. The one who wakes us up at 7 on Saturday morning because she vacuums the house while we are trying to sleep. She watches the Sunday morning mass celebrated by the Pope with the volume up loud. She lives upstairs and when watering her owers the dirty drops fall onto our clean sheets put out to dry. And when we knock on her door to voice our complaints, she welcomes us in, smiling and sits us down to apple cake and a good mocha coffee and we end up thinking she is alright after all! When we stain the tablecloth with that vintage Barbera wine, we ask her advice on how to remove it and when we want to cook that typically traditional dish for a special occasion, we ask her for the recipe.

So, who else would you ask for advice on your skin? Who is more suitable than our friend, Ms. Maria? Who is healthier and more genuine than she?

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Your skin calls for help? Listen and then choose the right product
GEL OR CREAM?
Look at the symbols: the ones in green and pink are product-specic, aloepuregel or aloesoftcream respectively; those in the yellow centre are common for both, so simply choose according to your personal preference.

GEL

CREAM

Which one responds better to your needs?

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100% pure potentially edible highly soothing property excellent after-sun cosmetic effective treatment for insect bites OUR PAST. OUR PRESENT. OUR FUTURE.
aloepuregel is ZUCCARIs pice de rsistance. A skin care and hydrating product universally acclaimed for its versatility, naturalness and its undeniable soothing, wound healing and skin-rebuilding properties. An extra pure bioactive gel produced by cold squeezing Aloe vera leaves (variety Aloe barbadensis Miller). The products integrity is guaranteed by the careful processing with no carbon ltering nor pasteurization which would otherwise compromise the active principles. Thousands of consumers worldwide buy this product on a regular basis because they appreciate its absolute purity and high quality.

Maria
housewife

SO GOOD... YOU WOULD EAT IT!

Nowadays it is a well known product. aloepuregel is wholly produced from the squeezing of the pure bres extracted from the fresh Aloe leaf and stabilized by the addition of a single, wholly natural component: the gelifying agent. It is a particular type of Xanthan Gum chosen because it is completely natural and edible. So dont be surprised if someone should squeeze the tube and eat some of this gel! It is not really a food, but this testies to the naturalness of the product. Are there any other cosmetic products you can ingest with no side effects? The particular care dedicated to the formulation phase has resulted in a gel which is not only entirely natural, but also has a pH value very similar to that of the fresh just-cut plant, and thus perfectly compatible with the pH value of our skin.

THE SECRET OF aloepuregelS SUCCESS

Pure as the Aloe leaf extract, just as pure as if you squeezed the leaf bre yourself. Simple and natural as your grandmothers homemade jam. Gel + edible gelifying agent plus a keen passion for natural products! This is the aloepuregel recipe - the highest selling Aloe gel for topical use in Italy for the last 7 years. 28

NO ADDED PRESERVATIVES
The high quality of the raw material and the care with which it is stabilized and preserved obviate the requirement to add preservatives to aloepuregel. Our R&D Dept. believes that the preservatives used to stabilize the Aloe juice, the products raw material, are sufcient and so do not add any other during the gelifying process.

PURE. IN NAME AND IN SUBSTANCE

The synergy created from not pasteurizing so as to safeguard all of the thermo-sensitive components of the product, the maintenance of the ideal pH value which enables the gel to best express its potential and the complete absence of non-edible substances, makes aloepuregel one of the best Aloe vera gels available on the international market.

Resealable

NEW FORMAT

150 ml tube

30 ml packaging

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96% Aloe vera cream non-cream non-sticky elevated hydrating/nourishing power THE FIRST CREAM IN THE WORLD WITH 96% WATER PHASE NATURALLY PATENTED*
aloesoftcream is an exceptional product which breaks with tradition and challenges the laws of physics: the water phase makes up 96% of the whole composite. No other cream has gone so far before. A Eureka moment a world record, for which we have applied for and obtained a patent*. How did we achieve this result? ZUCCARI R&D Depart. has, once again, invested heavily in Aloe and the incredible properties of the extracted gel. In fact, the 100% Aloe barbadensis Miller (non-ltered, non-pasteurised) constitutes the water phase, while the oil phase was reduced to 4%, thanks to a particular combination of constituents, a part of which contains water-soluble fats (refer to g. 1). aloesoftcream is thus the result of a ash of genius, unique to ZUCCHARI.

Maria
housewife

Fig. 1

WATER PHASE OILY PHASE

4% 96%

Fig. 2

50% 50%

*WHAT WAS A CREAM LIKE BEFORE THE ADVENT OF aloesoftcream

Technically speaking, a cream or emulsion is a biphasic compound, i.e. the dispersion in similar quantities (refer to g. 2) of a water phase, made up of water and water-soluble substances and an oily phase, made up of oil and liposoluble elements. It is not so difcult to understand. Think back to the experiments in the kitchen at home, the difculty of making mayonnaise because the ingredients do not blend well; mixing them to create a stable composite is far from easy. To prevent the two liquids from separating after a short period, it is necessary to add a third substance, called an emulsier which stabilises the compound. 30

AN UNPARALLELED RESULT: A CREAM NON-CREAM

A very soft ointment of milky appearance with a delicate texture providing a soothing and refreshing effect on the skin. Thanks to the extremely high content of 100% pure Aloe, this product has the same soothing, nourishing, wound healing and skin-rebuilding properties as the aloepuregel. Moreover, aloesoftcream is far more pleasant than the gel. It is in effect a smooth, non-sticky ointment, thoroughly soothing to the skin. It seems like a cream, but in reality functions as a gel, with all its benecial properties!!!

FEEL HOW NATURAL IT IS!

Are you wondering, what Aloe really smells like? Rub some aloesoftcream onto the skin. Close your eyes and breathe deeply. The very delicate and evanescing fragrance pervading your senses is of Aloe. Nothing has been added ( the CTFA list does not include any perfumes, refer to g. 3). aloesoftcream is purity itself.

Fig. 3

Resealable

NEW FORMAT

150 ml tube

30 ml packaging

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deodorant
THE NEW GENERATION DEODORANT
For years ZUCCARI has focused its efforts on research to develop and present to the consumers products that are truly innovative. An apparently simple product such as a deodorant is the result of this company philosophy. AloEvolution stands out for its unique formulation with not a single gram of added water in order to prevent skin dehydration. Its strength is based on the synergy of three exclusive elements: potassium alum, green tea, and Aloe vera, selected to create a natural, effective and practical product.

Igor
astronaut

WE HAVE EXCLUDED WATER BECAUSE IT... DEHYDRATES

Sorry, we have to destroy one of the most exploited advertising myths of recent years in this sector: water, from a cosmetic perspective, dehydrates! In fact, it solubilizes (eliminates) the minerals and mucilage which keep the skin hydrated and elasticised. In other words, water withers. Its use in the cosmetics industry is due exclusively to economic reasons it is simply the favourite substance in the sector because of its specic characteristics: paltry costs and problem-free processing.

3 COMPONENTS, 3 ACTIONS (1 ABSENTEE)

POTASSIUM ALUM soothing action: Sooths the inammations of the most sensitive skin, even in case of depilation. GREEN TEA bacteriostatic action: Reduces bacteria proliferation for a complete protection 100% ALOE VERA Balancing action: Normalises the sweating process favouring a natural perspiration.
100 ml packaging

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Aloe vera
In surviving hostile environments and adverse climatic conditions, the Aloe vera plants has been strengthened, learning how to best manage the available resources. The cosmetics industry uses the gel bre from the heart of the leaf, extracted to preserve its authenticity. Thanks to this procedure it is possible to exploit the soothing properties which make AloEvolution a valued ally even after depilation.

Potassium alum
This is a salt compound of volcanic origin, which has achieved great success thanks to its ease of use. The astringent properties allow the normalization of excessive swearing in a completely natural way, without preventing natural perspiration.

Green tea
The fresh leaves are rich in polyphenols (catechins) which are very anti-oxidant, thus enabling the organism to quickly eliminate free radicals. In the dermatological sector, the catechins have a proven protective effect on skin inammations, along with deodorizing properties which act on the origin of the problems that cause body odour.

CLINICAL TRIALS

average values

insufcient tolerability sufcient tolerability fair tolerability good tolerability optimum tolerability

non-sprayed area

sprayed area

FIG. 1 - SNIFF TEST

FIG. 2 - SKIN TOLERABILITY

FIG. 3 - BREAKDOWN OF BACTERIAL COMPOSITION

ZUCCARI Labs submitted AloEvolution to dermatological and clinical laboratory tests at the University of Pavia. The objective was to check the 100% hypoallergenicity of its formulation, its compatibility with the skin, and to measure its inhibitory effect of bacterial proliferation. In these three cases AloEvolution achieved excellent results. The deodorant was sprayed on the right armpit of the volunteers who took part in the test, while a control product (placebo) was sprayed on the left armpit. The amount of odour on both armpits was ascertained at the time of spraying (T0), after 24 hours (T24) and after 48 hours (T48). The use of AloEvolution reduces the perception of armpit odour after 24 hours from spraying by 38.32% compared with the smell at the time of spraying. The same assessment carried out after 48 hours recorded a reduction of the armpit smell by 31.20% compared with the start. The test participants declared to have no intolerance to the product, experiencing no skin irritations, such as itching, rashes, exfoliation, or burning sensation. In addition, bacterial growth was found to be far inferior on the test product armpits with respect to the placebo treatment armpits. This proves the effectiveness of the product in inhibiting the growth of the bacterial ora, which cause the bad odours. It is signicant that that after 48 hours the deodorised part had the same bacterial growth as it would have had after 24 hours, even if it had not been sprayed.

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toothpaste
A NATURALLY COMPLEX TOOTHPASTE!
3 features unequivocally distinguish AloeICE
from any other toothpaste: SLS (Sodium Lauryl Sulphate) free 100% pure Aloe instead of water chlorophill

Bianca
tv conducer

4 missions:

natural whitening effect protection of sensitive teeth and gums anti plaque and tartar fresh breath

8 exceptional substances collected from all over

the world to create this formulation: Neem oil Island lichen Aloe vera Vitamins (K, A, C, P) Tea tree Echinacea Rosemary Chlorophill

3 DISTINCTIVE ELEMENTS

SLS-free
Sodium Lauryl Sulphate (SLS) has been the subject of many disputes on the hyper-sensitiveness it could potentially cause. After much research, the ZUCCARI technical staff nally found the solution: Sodium Cocoyl Isethionate, the most delicate among the anionic surface-active agents. Labs tests have proven that this substance has excellent detergent and emollient properties, and is also 100% environmentally-friendly!

No added water
This is another outstanding feature of this toothgel. ZUCCARI labs created an innovative product which does not contain a single gram of water, but only 100% pure Aloe, cold uidication processed with no pasteurisation (refer to page 6) so as to guarantee a completely genuine product.
100 ml tube

With chlorophyll
The chlorophyll is a green pigment present in plant leaves, which enables them to trap and absorb the suns energy. All the benets of this vital substance are transferred to this toothpaste gel to give a unique freshness!

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8 COMPONENTS

4 OBJECTIVES

+
Island lichen Neem oil

=1 =2
Vitamins (K, A, C, P)

whitening effect
ZUCCARI has been working on AloeICE to be able to give you a gleaming smile thanks to a totaly natural whitening effect. It removes possible stains caused by smoke, coffee or food colourings, without damanging dental enamel.

+
Aloe vera

sensitive teeth and gums

A protection that you can feel all day long thanks to anti-bleeding and soothing substances which strengthen your oral cavity day by day.

+
Tea tree Echinacea

=3 =4
Rosemary

of plaque and tartar. Thanks to its anti-fungal and antiseptic constituents, which step in against the formation of bacteria, AloeICE prevents the build up harmful dental bacteria.

anti plaque and tartar The rst goal of a toothpaste is to combat the growth

+
Chlorophill

fresh breath This is guaranteed thanks to exclusive fragrances

which eliminate from outset the formation of bad odours inside of the palate.

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range
AVX-CAT-01-08-GB