Statistical Analysis and Research Methodology

1. Probability: definitions addition and multiplication Rules, simple business application problems Approaches, Bayes Theorem. 2. Probability Distributions probability distribution expected value concept theoretical probability distributions Binomial, Poison and Normal Simple problems applied to business.

3. Sampling:- Census and Sample Survey, Implications of a Sample Design, Steps in Sampling Design , Criteria of Selecting a Sampling Procedure , Characteristics of a Good Sample Design Different Types of Sample, How to Select a Random Sample?, Random Sample from an Infinite Universe , Complex Random Sampling Designs 4. Hypothesis Testing: Large sample tests for proportions, means and standard deviations. Small sample tests t and F tests. Analysis of variance.

5. Regression Analysis: Regression Types of Regression models, determination of simple linear regression equation using least square method, coefficient of determination, Overview of Partial and Multiple regressions.

6. Correlation:- Coefficient of Variation. Covariance and coefficient of correlation. Visual explorations using software like Microsoft Excel/MINITAB

7. Methodology: Meaning of Research, Objectives of Research, Types of Research Approaches, Significance of Research, Research Methods versus Methodology, Research and Scientific Method Importance of Knowing How Research is Done, Research

Process, Criteria of Good Research. 8. Methods of Data Collection: Collection of Primary Data, Observation Method , Interview Method Collection of Data through Questionnaires, Collection of Data through Schedules, Difference between Questionnaires and Schedules, Some Other Methods of

Data Collection, Collection of Secondary Data Selection of Appropriate Method for Data Collection, Case Study Method Reliability. Primary Method: Steps, Pre-testing; Validity and

9. Interpretation and Report Writing: Meaning of Interpretation, Why Interpretation, Technique of Interpretation, Precaution in Interpretation, Significance of Report Writing, Different Steps in Writing Report, Layout of the Research Report.

Readings:

1. Levin, R.I. and D.S. Rubin, Statistics for Management, Prentice-Hall of India. 2. Spiegel, M.R. Theory and Problems of Statistics, Schaum Publishing Company. 3. Kumar, Ranjit, Research Methodology, Pearson Education, New Delhi. 4. Krishnaswamy, K.N. et al, Management Research Methodology: Integration of Principles Methods and Techniques, Kitab Mahal, New Delhi. 5. Kothari, C.R., Research Methodology: Methods and Techniques, New Age International, Delhi.