SCDL Marketing Management

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question This distribution limits intermediaries to one
per given territory. Correct Answer Exclusive Your Answer Exclusive Multiple Choice Single Answer Question roduction creates which type o! utility Correct Answer "orm Your Answer "orm Multiple Choice Multiple Answer Question #hat is Marginal cost$ Correct Answer The additional cost o! each unit o! product % &t ignores non price competition % Marginal revenue is less than average revenue Your Answer The additional cost o! each unit o! product Multiple Choice Multiple Answer Question Total cost includes ' Correct Answer "ixed cost % (ariable cost Your Answer "ixed cost % (ariable cost Multiple Choice Single Answer Question These groups tend to in!ormal behavoiur and there is continuous interaction among people Correct Answer rimary Your Answer rimary Multiple Choice Single Answer Question Mar)eting arises !rom $ Correct Answer Exchange Your Answer Sel! production Multiple Choice Single Answer Question An example o! #ant is ' Correct Answer Continental !ood Your Answer Clothing Match The "ollowing Question Correct Answer Your Answer Exclusive Assortment Carrying the line o! only one manu!acturer Carrying the line o! only one manu!acturer *pen bid Contract awarded to lowest bidder Contract awarded to lowest bidder +egotiated Contract ,irect negotiation with one or more companies covering pro-ect and terms ,irect negotiation with one or more companies covering pro-ect and terms ,eep Assortment Carrying a product !amily in depth% drawing on many producer.s output Carrying a product !amily in depth% drawing on many producer.s output Multiple Choice Multiple Answer Question The reseller.s assortment in!luences it.s Correct Answer Mar)eting mix % Customer mix % Supplier mix Your Answer Mar)eting mix % Supplier mix % /uyer mix Multiple Choice Single Answer Question #hat is the most important promotion activity re0uired in &ndustrial buying process Correct Answer ersonal selling Your Answer ersonal selling Select The /lan) Question 11111111 concept increases the e!!iciency o! economic system Correct Answer Mar)eting Your Answer Mar)eting Multiple Choice Multiple Answer Question Commercial sources have !ollowing sources Correct Answer Advertising % ac)aging % Sales persons Your Answer Advertising % Mass media % Sales persons Select The /lan) Question &n 11111111 pricing buyers pay di!!erent prices under the same conditions % in the same 0uantities and at the same time Correct Answer (ariable Your Answer (ariable Multiple Choice Multiple Answer
Question /usiness is rated on which dimensions Correct Answer Mar)et attractiveness % /usiness strength Your Answer Mar)et attractiveness % ro!it margin % Competition level Multiple Choice Single Answer Question The company earns an acceptable rate o! return on their net sales.This pro!itability ob-ective is called' Correct Answer Target return Your Answer Target return True2"alse Question ricing strategies change over the li!e cycle o! the product Correct Answer True Your Answer True Multiple Choice Multiple Answer Question #hen is demand price elastic$ Correct Answer rice cut causes revenue to increase % rice rise causes revenue to decrease Your Answer rice cut causes revenue to increase % rice rise causes revenue to decrease Multiple Choice Single Answer Question &t is is the data which has been converted to a use!ul !orm !or decision ma)ing Correct Answer &n!ormation Your Answer &n!ormation Multiple Choice Single Answer Question #ho provides time and place utility$ Correct Answer &ntermediary Your Answer &ntermediary Multiple Choice Single Answer Question 34aw o! demand3 is Correct Answer More units o! product are demanded at lower price Your Answer More units o! product are demanded at lower price Multiple Choice Single Answer Question The greatest amount o! satis!action comes !rom which utility Correct Answer ossession Your Answer ossession Multiple Choice Single Answer Question &t !ocusses on one or more selected mar)et segments and develops separate mar)eting mix !or each segment Correct Answer Target Mar)eting Your Answer Target Mar)eting Select The /lan) Question 11111111 method is suitable !or products with a stable demand pattern Correct Answer Simple trend analysis Your Answer Simple trend analysis Multiple Choice Multiple Answer Question ,rawbac)s o! Survey o! /uyer.s intention method are Correct Answer +ot accurate % Time consuming Your Answer +ot accurate % Time consuming % Sales may be in!lated or de!lated by sales team True2"alse Question &nndustrial goods are sold to end5users !or personal consumption. Correct Answer "alse Your Answer "alse Multiple Choice Single Answer Question #hat is Exclusive Assortment$ Correct Answer Carrying the line o! only one manu!acturer Your Answer Carrying the line o! only one manu!acturer Multiple Choice Multiple Answer Question "or exchange to ta)e place% which conditions must be satis!ied $ Correct Answer Atleast two parties % Each party is capable o! communication and delivery % Each party has something that might be o! value to the other party Your Answer Atleast two parties % Each party has something that might be o! value to the other party Multiple Choice Single Answer Question , in A&,A stands !or ' Correct Answer ,esire Your Answer ,esire Multiple Choice Single Answer
Question Mar)eter tries to see) what )ind o! response !rom the other party$ Correct Answer /ehavioural Your Answer Transaction True2"alse Question M&S provides mar)eters with the right amount and type o! in!ormation in a timely !ashion. Correct Answer True Your Answer True True2"alse Question The )ey to success!ul new product introduction lies in a systems approach. Correct Answer True Your Answer True True2"alse Question Mar)et segmentation is the decision to identi!y di!!erent groups that compose the mar)et and to develop speci!ic product !or each o! these groups. Correct Answer "alse Your Answer True Select The /lan) Question 11111111 occurs when people inspite o! being 0uali!ied and experienced and trained have to settle !or a low level -ob. Correct Answer 6nderemployment Your Answer 6nderemployment True2"alse Question ,istribution costs are low when intermediaries are used in the channel. Correct Answer True Your Answer True Select The /lan) Question 11111111 planning determines the number % location and ownership o! warehouses. Correct Answer #arehouse Your Answer #arehouse Select The /lan) Question "or 11111111 items% reseller reorders goods when inventory gets low Correct Answer Standard Your Answer Standard Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital % Machine Your Answer Capital % Machine Multiple Choice Single Answer Question #hat is product development$ Correct Answer +ew product5Existing mar)et Your Answer +ew product5Existing mar)et Select The /lan) Question The bene!its o! a change in process are de!ined in terms o! 11111111 cost savings Correct Answer 4abour Your Answer "ixed True2"alse Question &n negotiated contracts% the bid selected by buyer is not necessarily the lowest Correct Answer True Your Answer True Select The /lan) Question 11111111 guides the development o! advertisements and personal sales presentations. Correct Answer A&,A Your Answer A&,A Select The /lan) Question 11111111 is a part o! the company that has a separate mission and ob-ectives Correct Answer S/6 Your Answer S/6 Multiple Choice Single Answer Question A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5 Correct Answer ,iet co)e Your Answer ,iet co)e Match The "ollowing
Question Correct Answer Your Answer Customer is the !ocal point in Mar)eting Mar)eting Tangible sources Capital% machines%raw material Selling &ntangible sources &n!ormation% time and technology &n!ormation% time and technology Consumer to producer /ac)ward communication /ac)ward communication Multiple Choice Single Answer Question &n which phase o! production era% the producer and consumer are the same $ Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question Consumerism emerged in which era o! Mar)eting$ Correct Answer Sales Your Answer Sales Multiple Choice Multiple Answer Question Trade promotions include Correct Answer ush money allowance % romotional allowance Your Answer ush money allowance % romotional allowance
LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The /lan) Question 11111111 is a descriptive thought that a person holds about something Correct Answer /elie! Your Answer /elie! Select The /lan) Question Advertising% pac)aging etc. are the elements in 11111111 mix. Correct Answer romotion Your Answer romotion Select The /lan) Question The !actor o! satis!action and 11111111 motives are consistent in society Correct Answer ro!it Your Answer ro!it True2"alse Question Experimental research involves obtaining data !rom respondents in person% mail or by phone Correct Answer "alse Your Answer "alse Multiple Choice Multiple Answer Question #hat are psychogenetic needs Correct Answer /elonging % 8ecognition Your Answer /elonging % 8ecognition True2"alse Question The hypothesis may prove to be either right or wrong Correct Answer True Your Answer True Multiple Choice Multiple Answer Question "eatures o! Question Mar)s$ Correct Answer 7igh growth % 4ow share S/6s Your Answer 7igh growth % 4ow share S/6s True2"alse Question 9roup in!luence is wea) both in product and brand choice in ,ecline stage o! roduct li!e cycle Correct Answer True Your Answer True Select The /lan) Question 11111111 directs the !low o! goods and services !rom the producer to the ultimate consumer Correct Answer Mar)eting
Your Answer Mar)eting Match The "ollowing Question Correct Answer Your Answer Air5!reight &t is the best 0uality type o! transportation available. &t is the best 0uality type o! transportation available. &nventory carrying cost &t increases as the 0uantity ordered increases. &t increases as the 0uantity ordered increases. *rder processing cost &t decreases as the 0uantity ordered increases. &t decreases as the 0uantity ordered increases. ipe5line &t is used to transport petroleum products to re!ineries. &t is used to transport petroleum products to re!ineries. Multiple Choice Single Answer Question &t is the process o! in!luencing one.s behaviour by sharing ideas% !eelings and in!ormation. Correct Answer Communication Your Answer Communication Multiple Choice Single Answer Question Competition develops in which stage o! roduct li!e cycle$ Correct Answer Maturity Your Answer 9rowth Select The /lan) Question 11111111 is a delivery o! standard o! living to society Correct Answer Mar)eting Your Answer Mar)eting True2"alse Question 3&dea screening3 stage reduces the number o! ideas based on company.s criteria. Correct Answer True Your Answer True Select The /lan) Question S)imming pricing involves11111111 ris). Correct Answer 4ow Your Answer 4ow Multiple Choice Single Answer Question &t is his duty to analyse and convert data to in!ormation Correct Answer 8esearcher Your Answer 8esearcher Multiple Choice Single Answer Question #hat is diversi!ication$ Correct Answer +ew product5+ew mar)et Your Answer +ew product5Existing mar)et True2"alse Question Secondary data is cheaper and !aster to collect than primary data Correct Answer True Your Answer True Multiple Choice Single Answer Question &nterpersonal communication is between' Correct Answer Source and receiver Your Answer Source and receiver Select The /lan) Question 11111111 is a bundle o! physical% chemical and2or intangible attributes that has the potential o! satis!ying customer wants. Correct Answer roduct Your Answer roduct Multiple Choice Single Answer Question +ew products enter the mar)et and old customers ma)e repeat purchase during which stage o! product li!e cycle$ Correct Answer 9rowth Your Answer 9rowth Select The /lan) Question Customers are brand%style and type conscious when buying 11111111 products. Correct Answer Special Your Answer Special True2"alse
Question Consumer needs are matched with the company capabilities and goals in mar)eting process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question A business is a system consisting o! !ollowing elements Correct Answer &nput and output % *b-ectives % rocess and !eedbac) Your Answer &nput and output % *b-ectives % rocess and !eedbac) Select The /lan) Question The cost o! warehousing% transportation% inventory and handling products together constitutes 11111111 concept. Correct Answer Total cost Your Answer Total cost True2"alse Question A!ter sales service is provided in a customer orirnted !irm Correct Answer True Your Answer True Multiple Choice Multiple Answer Question #hat are variable costs$ Correct Answer Material % 4abour Your Answer Material % 4abour Select The /lan) Question 11111111 is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Systems Multiple Choice Multiple Answer Question Mar)et segmentation can be done on the basis o! !ollowing !actors Correct Answer sychographic % ,emographic % 9eographic Your Answer sychographic % ,emographic % 9eographic Multiple Choice Single Answer Question &t is the most in!luential primary re!erence group shaping a buyer.s behaviour Correct Answer "amily Your Answer "amily Multiple Choice Multiple Answer Question Types o! *rganisational Mar)et Correct Answer 8eseller mar)et % &ndustrial mar)et % 9overnment mar)et Your Answer 8eseller mar)et % &ndustrial mar)et % 9overnment mar)et Multiple Choice Single Answer Question The tool that a sender uses to reach to the receiver is called' Correct Answer Message Your Answer Message True2"alse Question Mar)eting concept has application only in pro!it oriented businesses. Correct Answer "alse Your Answer "alse Multiple Choice Multiple Answer Question Money is invested by way o! Correct Answer ,ebt % E0uity Your Answer ,ebt % E0uity % 8eturn Match The "ollowing Question Correct Answer Your Answer This re!ers to the number o! product items within each product line. roduct depth roduct depth This includes all product item.s a company o!!ers. roduct mix roduct mix This is a group o! products that are related. roduct line. roduct line. This is the total number o! product lines. roduct breadth roduct breadth Multiple Choice Multiple Answer Question An unhealthy port!olio has Correct Answer More dogs % "ew stars Your Answer More dogs % "ew stars
Multiple Choice Single Answer Question A centralised inventory means Correct Answer /uilding and stoc)ing one warehouse Your Answer /uilding and stoc)ing one warehouse Select The /lan) Question roduct 11111111 plays a ma-or role in distribution strategy. Correct Answer Awareness Your Answer Awareness True2"alse Question "irms that lac) promotional capabilities rely on middlemen. Correct Answer True Your Answer True Select The /lan) Question An organisational assessment uncovers11111111 Correct Answer #ea)nesses Your Answer #ea)nesses Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital % Machine % Time Your Answer Capital % Machine Multiple Choice Multiple Answer Question 6ses o! Mar)et research are' Correct Answer Advertising e!!ectiveness % Sales !orecasting % &denti!ying mar)et trends Your Answer Advertising e!!ectiveness % Sales !orecasting % &denti!ying mar)et trends Select The /lan) Question &n production era % demand is 11111111 than supply Correct Answer 9reater Your Answer 9reater True2"alse Question 3 romotion3 is considered in con-unction with 3Convenience3 . Correct Answer "alse Your Answer "alse Multiple Choice Multiple Answer Question The external sources o! rimary data are ' Correct Answer 8etailer % #holesaler % 4ibraries Your Answer 8etailer % #holesaler % 4ibraries Multiple Choice Single Answer Question &t is the relative di!!iculty in understanding or using the product Correct Answer Complexity Your Answer Complexity Multiple Choice Single Answer Question &t re!ers to the e!!ect price changes have on 0uantity demanded o! a product and the !irm.s sales revenue. Correct Answer ,emand elasticity Your Answer ,emand elasticity MA8:ET&+9 MA+A9EME+T Multiple Choice Multiple Answer Question &ncome%occupation%education% age%marital status are !actors o! which type o! segmentation$ Correct Answer 9eographic % ,emographic Your Answer 9eographic % ,emographic Multiple Choice Single Answer Question &t is is the data which has been converted to a use!ul !orm !or decision ma)ing Correct Answer &n!ormation Your Answer rimary data Multiple Choice Single Answer Question &t re!ers to the relatively more durable company arrangements and relationships Correct Answer Structure Your Answer Sta!!ing Multiple Choice Single Answer
Question &t is the series o! mar)eting institutions that help in moving the product !rom producer to the ultimate user. Correct Answer Mar)eting channel Your Answer Mar)eting channel Multiple Choice Single Answer Question &n which stage o! roduct li!e cycle%brand choice is heavily in!luenced by re!erence group Correct Answer Maturity Your Answer &ntroductory Multiple Choice Single Answer Question roduction creates which type o! utility Correct Answer "orm Your Answer "orm True2"alse Question Change in company.s strategy gives rise to problems necessitating a new structure to be made Correct Answer True Your Answer True Select The /lan) Question roduct means the 11111111 and services the company o!!ers the target mar)et. Correct Answer 9oods Your Answer 9oods Multiple Choice Multiple Answer Question #ays to ma)e people do trial purchases$ Correct Answer Coupon o!!ers % ,iscounts % Samples Your Answer Coupon o!!ers % ,iscounts % Samples Multiple Choice Single Answer Question #hat involves review o! pro-ected sales% costs and pro!its. Correct Answer /usiness analysis Your Answer Test Mar)eting Multiple Choice Multiple Answer Question The external sources o! rimary data are ' Correct Answer 8etailer % #holesaler % 4ibraries Your Answer 8etailer % #holesaler % 4ibraries Select The /lan) Question The cost o! warehousing% transportation% inventory and handling products together constitutes 11111111 concept. Correct Answer Total cost Your Answer Total cost Select The /lan) Question 11111111 product is sold !or use in producing other goods or services Correct Answer &ndustrial Your Answer 7omogeneous Multiple Choice Single Answer Question #ho provides time and place utility$ Correct Answer &ntermediary Your Answer &ntermediary Multiple Choice Single Answer Question Consumerism emerged in which era o! Mar)eting$ Correct Answer Sales Your Answer Sales Multiple Choice Single Answer Question The greatest amount o! satis!action comes !rom which utility Correct Answer ossession Your Answer ossession True2"alse Question Augmented product includes the actual product plus any additional services such as maintenance% intallation etc. Correct Answer True Your Answer True True2"alse Question Experimental research involves obtaining data !rom respondents in person% mail or by phone Correct Answer "alse Your Answer True
Multiple Choice Single Answer Question +ew product !orms and brands enter in which stage o! product li!e cycle$ Correct Answer 9rowth Your Answer &ntroductory True2"alse Question Mar)eting concept has application only in pro!it oriented businesses. Correct Answer "alse Your Answer "alse Match The "ollowing Question Correct Answer Your Answer Motivational research &t analyses consumer motives &t analyses consumer motives 7istorical research 6ses past experiences to !ind solutions 6ses past experiences to !ind solutions Survey research *btains data !rom respondents in person *btains data !rom respondents in person Experimental research *ne !actor is constant and holding other !actors *ne !actor is constant and holding other !actors Multiple Choice Multiple Answer Question A business is a system consisting o! !ollowing elements Correct Answer &nput and output % *b-ectives % rocess and !eedbac) Your Answer &nput and output % *b-ectives % rocess and !eedbac) % ro!its Multiple Choice Single Answer Question Mission statements !or mar)eting orientedorganisation are !ramed in terms o! ' Correct Answer Customer want satis!action Your Answer Customer want satis!action Multiple Choice Single Answer Question Mar)eting arises !rom $ Correct Answer Exchange Your Answer Exchange Multiple Choice Single Answer Question This method is more accurate !or short term !orecasts Correct Answer Simple Trend Analysis Your Answer Simple Trend Analysis Select The /lan) Question The bene!its o! a change in process are de!ined in terms o! 11111111 cost savings Correct Answer 4abour Your Answer 4abour Select The /lan) Question #holesalers and retailers help manu!acturer in carrying 11111111 !low to !inal buyers. Correct Answer Title Your Answer Title Multiple Choice Multiple Answer Question Ma-or role o! promotion is to ' Correct Answer &n!orm % 8emind % ersuade Your Answer &n!orm % 8emind % ersuade True2"alse Question 3 romotion3 is considered in con-unction with 3Convenience3 . Correct Answer "alse Your Answer True Multiple Choice Single Answer Question This data is collected to deal with a special problem Correct Answer +on5recurrent data Your Answer rimary data True2"alse Question A channel.s length is also called as hori;ontal dimension. Correct Answer "alse Your Answer True
Match The "ollowing Question Correct Answer Your Answer #ide mar)et coverage is achieved. &ntensive distribution. &ntensive distribution. 7elps in the process o! matching demand and supply Mar)eting channel Mar)eting channel +o intermediaries between producer and consumer.,irect channel ,irect channel Combining two or more levels o! a channel under oneparticipant.s control. (ertical integration (erticalintegration Select The /lan) Question There are more number o! substitutes !or 11111111 products. Correct Answer Multi use Your Answer Multi use True2"alse Question Mar)eter discourages his brand users !or brand switching. Correct Answer True Your Answer True Select The /lan) Question ,emographic% cultural% political% natural etc combine to !orm 11111111 environment. Correct Answer Macro Your Answer Macro Multiple Choice Multiple Answer Question Commercial sources have !ollowing sources Correct Answer Advertising % ac)aging % Sales persons Your Answer Advertising % Mass media % Sales persons Multiple Choice Multiple Answer Question ,isadvantages o! rimary data are ' Correct Answer Cost !actor % Time !actor Your Answer Credibility % 8elevance Multiple Choice Single Answer Question A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5 Correct Answer ,iet co)e Your Answer ,iet co)e Multiple Choice Single Answer Question This !orecasting method is based on the opinion o! company.s o!!icers Correct Answer Executive <udgement Your Answer Executive <udgement Select The /lan) Question 11111111 exists when a !ew large independent !irm accounts !or bul) o! an industry.s sales. Correct Answer *ligopoly Your Answer *ligopoly Multiple Choice Multiple Answer Question A!ter the new product has passed the conceptual stages it becomes more concrete in which stages$ Correct Answer Test mar)eting % Commercialisation % roduct development Your Answer Test mar)eting % roduct development % Mar)eting strategy development True2"alse Question The )ey to success!ul new product introduction lies in a systems approach. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital % Machine Your Answer Capital % Technology % Machine Select The /lan) Question The demand !or a product is 11111111 when price cut causes revenue to increase. Correct Answer rice elastic Your Answer rice elastic Multiple Choice Multiple Answer Question The micro5environment consists o! !ollowing components' Correct Answer Mar)eting intermediaries % Customers % Competitors
Your Answer Customers % Competitors Multiple Choice Multiple Answer Question Characteristics o! E!!ective segmentation Correct Answer Actionable % Measurable % Accessible Your Answer Actionable % Measurable % Accessible True2"alse Question Consumption is shaped by the stage o! !amily li!e cycle Correct Answer True Your Answer True
4&ST *" ATTEM TE, Q6EST&*+S A+, A+S#E8S Multiple Choice Single Answer Question &t is the series o! mar)eting institutions that help in moving the product !rom producer to the ultimate user. Correct Answer Mar)eting channel Your Answer Mar)eting channel Multiple Choice Single Answer Question &t is the process o! buying out the product developed by someone else Correct Answer Ac0uisition Your Answer Ac0uisition Multiple Choice Single Answer Question &t is the relative di!!iculty in understanding or using the product Correct Answer Complexity Your Answer Complexity True2"alse Question Secondary data is cheaper and !aster to collect than primary data Correct Answer True Your Answer "alse Multiple Choice Single Answer Question The price o! a product is determined by estimating the cost o! producing and mar)eting and then add a percentage o! pro!its. This orientation is called' Correct Answer Cost Your Answer Cost Multiple Choice Multiple Answer Question /elie!s are based on Correct Answer :nowledge % *pinion % "aith Your Answer :nowledge % *pinion % "aith Multiple Choice Single Answer Question ricing that enables sales people to tailor their prices to a prospect.s situation is called Correct Answer rice shading Your Answer (ariable pricing Multiple Choice Single Answer Question roduct classi!ication is based on Correct Answer /uyer behaviour Your Answer /uyer behaviour True2"alse Question The demand !or a speci!ic brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question ut the stages o! adoption process in order Correct Answer Awareness% interest% evaluation% trial% adoption Your Answer &nterest% trial% awareness% evaluation% adoption Multiple Choice Multiple Answer Question A transaction ta)es place when Correct Answer There is time and place o! agreement % Two things o! value % Agreed upon conditions Your Answer There is time and place o! agreement % Two things o! value % Agreed upon conditions Multiple Choice Multiple Answer Question Total cost concept includes Correct Answer ,amaged goods % &nventory obsolescence % Transportation Your Answer ,amaged goods % &nventory obsolescence % Transportation
True2"alse Question roduct development includes starting another business or buy businesses outside o! their current line. Correct Answer "alse Your Answer "alse Match The "ollowing Question Correct Answer Your Answer "eedbac) 55555Communication !rom receiver to sender Communication !rom receiver to sender utting meaning to symbols conveyed as messages
Encoding 5555555 utting meaning to symbols conveyed as messages
,ecoding 555555555555&nterpreting the message by receiver Consumers are selective in choosing messages they receive +oise &t inter!eres with communication process Multiple Choice Multiple Answer Question An unhealthy port!olio has Correct Answer More dogs % "ew stars Your Answer More dogs % "ew stars Multiple Choice Multiple Answer Question Mar)et means' Correct Answer eople with willingness and ability to buy % eople become customer as they are authorised to buy % eople with desires Your Answer eople with willingness and ability to buy % eople become customer as they are authorised to buy % eople with desires Match The "ollowing Question Correct Answer Your Answer Combining two or more levels o! a channel under one participant.s control. (ertical integration (ertical integration #ide mar)et coverage is achieved. &ntensive distribution. &ntensive distribution. 7elps in the process o! matching demand and supply. Mar)eting channel Mar)eting channel +o intermediaries between producer and consumer. ,irect channel ,irect channel True2"alse Question 3The customer is always right3 is the spirit o! mar)eting concept. Correct Answer True Your Answer True True2"alse Question "ormal planning provides clearer per!ormance standards. Correct Answer True Your Answer True Select The /lan) Question 11111111 eliminates the ris) o! losing customer.s goodwill Correct Answer *ne price policy Your Answer *ne price policy True2"alse Question Changes in consumer.s buying patterns a!!ects channel.s hori;ontal and vertical dimensions. Correct Answer True Your Answer "alse Multiple Choice Multiple Answer Question The participants in a communication process are ' Correct Answer Source % 8ecipient Your Answer Source % 8ecipient Multiple Choice Single Answer Question roduction creates which type o! utility Correct Answer "orm Your Answer "orm Select The /lan) Question 11111111 exists when a !ew large independent !irm accounts !or bul) o! an industry.s sales. Correct Answer *ligopoly Your Answer *ligopoly Select The /lan) &t inter!eres with communication process
Question 11111111 distribution is used when a small percentage o! customers account !or a large part o! sale. Correct Answer Selective Your Answer Selective Select The /lan) Question Modern Accounting uses 11111111 as a unit o! measure Correct Answer Time Your Answer Time Multiple Choice Single Answer Question A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5 Correct Answer ,iet co)e Your Answer ,iet co)e Multiple Choice Multiple Answer Question #hat are variable costs$ Correct Answer Material % 4abour Your Answer Electricity % Telephone Multiple Choice Single Answer Question +ew products enter the mar)et and old customers ma)e repeat purchase during which stage o! product li!e cycle$ Correct Answer 9rowth Your Answer 9rowth Select The /lan) Question 11111111 occurs when people inspite o! being 0uali!ied and experienced and trained have to settle !or a low level -ob. Correct Answer 6nderemployment Your Answer 6nderemployment True2"alse Question /uyers are geographically concentrated in the consumer mar)et. Correct Answer "alse Your Answer True True2"alse Question ,istribution costs are low when intermediaries are used in the channel. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Mar)et segmentation can be done on the basis o! !ollowing !actors Correct Answer sychographic % ,emographic % 9eographic Your Answer sychographic % ,emographic % 9eographic True2"alse Question ,emand !or industrial goods !luctuate more than consumer demand Correct Answer True Your Answer True Select The /lan) Question There are more number o! substitutes !or 11111111 products. Correct Answer Multi use Your Answer Multi use Select The /lan) Question 11111111 provides more in!ormation than Advertising and is relatively inexpensive. Correct Answer ublicity Your Answer ublicity Multiple Choice Single Answer Question &t is is the data which has been converted to a use!ul !orm !or decision ma)ing Correct Answer &n!ormation Your Answer &n!ormation Multiple Choice Multiple Answer Question The tangible inputs in a business are Correct Answer Capital % Machine % Time Your Answer Capital % Technology % Machine Multiple Choice Multiple Answer Question Types o! *rganisational Mar)et Correct Answer 8eseller mar)et % &ndustrial mar)et % 9overnment mar)et Your Answer 8eseller mar)et % 9overnment mar)et Multiple Choice Multiple Answer
Question Criteria !or choosing distribution channels are ' Correct Answer Mar)et coverage % Control % Costs Your Answer Mar)et coverage % Control % Costs Multiple Choice Single Answer Question The greatest amount o! satis!action comes !rom which utility Correct Answer ossession Your Answer ossession Multiple Choice Single Answer Question ,octor.s services in an emergency are called which type o! products$ Correct Answer 6nsought Your Answer Speciality Select The /lan) Question 11111111 directs the !low o! goods and services !rom the producer to the ultimate consumer Correct Answer Mar)eting Your Answer Mar)eting Select The /lan) Question roduct% price% place and promotion are the =p.s o! 11111111 mix Correct Answer Mar)eting Your Answer Mar)eting Multiple Choice Single Answer Question #ho provides time and place utility$ Correct Answer &ntermediary Your Answer &ntermediary Select The /lan) Question "or 11111111 items% reseller reorders goods when inventory gets low Correct Answer Standard Your Answer Standard Multiple Choice Multiple Answer Question #hat are psychogenetic needs Correct Answer /elonging % 8ecognition Your Answer 8ecognition LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False Question Correct Answer Your Answer
A channel.s length is also called as hori;ontal dimension. "alse "alse
Multiple Choice Si !le A s"er Question &t concentrates on organisation design and wor) !low Correct Answer Your Answer "lotilla Statistical 0uality control
Select The #la $ Question Correct Answer Your Answer
11111111 distribution is used when a small percentage o! customers account !or a large part o! sale. Selective Selective
Multiple Choice Multiple A s"er Question The reseller.s assortment in!luences it.s Correct Answer Your Answer Mar)eting mix % Customer mix % Supplier mix Mar)eting mix % Customer mix % /uyer mix
Speci!ic 11111111 emerge !rom broad strate!gies Tactics *b-ectives
Multiple Choice Si !le A s"er Question #hat is Mar)et development$ Correct Answer Your Answer Existing product5+ew mar)et +ew product5+ew mar)et
Multiple Choice Multiple A s"er Question &ncome%occupation%education% age%marital status are !actors o! which type o! segmentation$ Correct Answer Your Answer 9eographic % ,emographic ,emographic
Select The #la $ Question Correct Answer
There are more number o! substitutes !or 11111111 products. Multi use
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Mar)et oriented organisation do not need to prepare a mar)eting mix !or a product that o!!ers !ew consumer bene!its True "alse
Ma-or reason !or success !or new product is 11111111 product. Superior Correctly positioned
Multiple Choice Si !le A s"er Question A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5 Correct Answer Your Answer ,iet co)e ,iet co)e
Multiple Choice Multiple A s"er Question 7ow does .structure. reduce internal uncertainity arising out o! human behaviour Correct Answer Your Answer Control mechanism % ,epartmentalisation "orecasting % ,epartmentalisation % Specialisation
Customer.s changing wants and their behaviour can be better understood in 11111111 distribution. ,irect ,irect
Changes in company structure also necessitates changes in the systems in various degrees True True
Multiple Choice Multiple A s"er Question #hat are !ixed costs$ Correct Answer Your Answer *!!ice rent % &nsurance % 9enerator bac) up &nsurance % 8aw material
roduct% place and promotion elements in the mar)eting mix are viewed as cost !actors. True True
4&ST *" ATTEM TE, Q6EST&*+S A+, A+S#E8S Multiple Choice Single Answer Question ,eciding on the number o! intermediaries to be employed by a producer is called' Correct Answer &ntensity distribution Your Answer &ntensity distribution Select The /lan) Question 11111111 distribution is used when a small percentage o! customers account !or a large part o! sale. Correct Answer Selective Your Answer Exclusive Multiple Choice Single Answer Question ro!its are negative in which stage o! product li!e cycle$ Correct Answer &ntroductory Your Answer &ntroductory Multiple Choice Multiple Answer Question #hen is demand inelastic$ Correct Answer Your Answer rice cut causes revenue to decrease % rice rise rice cut causes revenue to decrease % rice rise causes revenue to increase causes revenue to increase Multiple Choice Single Answer Question #hich is the products that potential customers do not )now about it or they do not want yet. Correct Answer 6nsought Your Answer 6nsought Multiple Choice Single Answer Question =p.s o! o! Mar)eting should be considered in con-unction with Correct Answer =C.s Your Answer =C.s Multiple Choice Single Answer Question 8ecovery stage in business cycle is also called Correct Answer 6pswing Your Answer 6pswing Select The /lan) Question /uyer.s response in 11111111 method may not be applicable in other mar)ets Correct Answer Mar)et tests Your Answer Mar)et tests
Multiple Choice Single Answer Question The greatest amount o! satis!action comes !rom which utility Correct Answer ossession Your Answer "orm Multiple Choice Single Answer Question 9overnment units that purchase or rent goods !or carrying out main !unctions o! government is called Correct Answer 9overnment Mar)et Your Answer 9overnment Mar)et Multiple Choice Single Answer Question &n which phase o! production era% the producer and consumer are the same $ Correct Answer Subsistence Your Answer Subsistence Multiple Choice Single Answer Question 3&mage building3 ob-ectives are common in which type o! mar)et structure$ Correct Answer *ligopoly Your Answer Competition True2"alse Question Mar)eter should )eep company.s mission and mar)eting ob-ectives in mind while ma)ing pricing decisions. Correct Answer True Your Answer True Multiple Choice Single Answer Question +ew products enter the mar)et and old customers ma)e repeat purchase during which stage o! product li!e cycle$ Correct Answer 9rowth Your Answer 9rowth Match The "ollowing Question Correct Answer Your Answer Sales !orecast Sales volume Sales volume Correlation method 7istorical data 7istorical data Mar)et !orecast &ndustry trade associations &ndustry trade associations Economic !orecast 9overnment 9overnment
True2"alse Question Experimental research involves obtaining data !rom respondents in person% mail or by phone Correct Answer "alse Your Answer "alse
Select The /lan) Question Speci!ic 11111111 emerge !rom broad strate!gies Correct Answer Tactics Your Answer Tactics Multiple Choice Multiple Answer Question #ays to ma)e people do trial purchases$ Correct Answer Coupon o!!ers % ,iscounts % Samples Your Answer 9ood pac)aging % Coupon o!!ers % ,iscounts True2"alse Question ublicity is news carried in the mass media about a !irm and its products% policies or actions. Correct Answer True Your Answer True Multiple Choice Single Answer Question This data is originated by original research through observation2 en0uiry Correct Answer Your Answer True2"alse Question The demand !or a speci!ic brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question Consumerism emerged in which era o! Mar)eting$ Correct Answer Sales Your Answer Mar)eting Multiple Choice Multiple Answer Question hysical distribution management includes Correct Answer Manu!acturer % Middlemen % #arehouse operators Your Answer Manu!acturer % Middlemen % #arehouse operators True2"alse Question Changes in consumer.s buying patterns a!!ects channel.s hori;ontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Single Answer Question &t is the series o! mar)eting institutions that help in moving the product !rom producer to the ultimate user. Correct Answer Mar)eting channel Your Answer Mar)eting channel True2"alse Question Each product and brand has a status symbol potential Correct Answer True rimary data rimary data
Your Answer True Multiple Choice Single Answer Question 8ecession stage in business cycle is also called Correct Answer Slowdown Your Answer Slowdown Multiple Choice Single Answer Question 4ead time !or a product is >? days and usage rate is @ units2day. 8eorder point will be A Correct Answer @? units Your Answer @? units Multiple Choice Single Answer Question #ho provides time and place utility$ Correct Answer &ntermediary Your Answer /uyer True2"alse Question The greater the number o! substitutes !or a product% the less price elastic is its demand. Correct Answer "alse Your Answer True Multiple Choice Single Answer Question &t gathers% records and analyses data about problems related to Mar)eting Correct Answer Mar)et 8esearch Your Answer Mar)et 8esearch Select The /lan) Question 11111111 directs the !low o! goods and services !rom the producer to the ultimate consumer Correct Answer Mar)eting Your Answer Mar)eting Multiple Choice Multiple Answer Question A transaction ta)es place when Correct Answer There is time and place o! agreement % Two things o! value % Agreed upon conditions Your Answer *ne thing o! value % There is time and place o! agreement % Agreed upon conditions Match The "ollowing Question Correct Answer Your Answer Customer is the !ocal point in Mar)eting Selling Tangible sources Capital% machines%raw material Capital% machines%raw material &ntangible sources &n!ormation% time and technology &n!ormation% time and technology Consumer to producer /ac)ward communication Mar)eting
Multiple Choice Single Answer Question roduction creates which type o! utility Correct Answer "orm Your Answer "orm True2"alse Question Consumer behaviour is easy to understand in !amiliar country li)e &ndia !or &ndians. Correct Answer "alse Your Answer "alse Multiple Choice Multiple Answer Question 7ow does .structure. reduce external uncertainity arising out o! human behaviour Correct Answer 8esearch and planning % "orecasting Your Answer 8esearch and planning % "orecasting % ,ivision o! labour Multiple Choice Multiple Answer Question The reseller.s assortment in!luences it.s Correct Answer Mar)eting mix % Customer mix % Supplier mix Your Answer Mar)eting mix % Customer mix % Supplier mix Multiple Choice Single Answer Question A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5 Correct Answer ,iet co)e Your Answer ,iet co)e Select The /lan) Question Ma-or reason !or success !or new product is 11111111 product. Correct Answer Superior Your Answer Correctly positioned Multiple Choice Single Answer Question &t is that element o! a plan that speci!ies what is to be accomplished Correct Answer *b-ectives Your Answer *b-ectives Select The /lan) Question *ptimum mar)eting mix is obtained using analysis% 11111111% implementation and control. Correct Answer Your Answer Select The /lan) Question 11111111 routinely per!orms all !unctions on recurrent% internal and external data Correct Answer 8ecurrent data systemB8,SC Your Answer 8ecurrent data systemB8,SC True2"alse lanning lanning
Question Shorter production runs are re0uired to produce large number o! products in multi5segment strategy Correct Answer True Your Answer True Select The /lan) Question 11111111 allowance is used to communicate about the values o! the product and special event Correct Answer Your Answer romotion romotion
Multiple Choice Multiple Answer Question "or exchange to ta)e place% which conditions must be satis!ied $ Correct Answer Atleast two parties % Each party is capable o! communication and delivery % Each party has something that might be o! value to the other party Your Answer Atleast two parties % Each party is capable o! communication and delivery % Each party has something that might be o! value to the other party True2"alse Question Companies have strenghts in a number o! areas but their )ey strength are !ew in number Correct Answer True Your Answer True
11111111 is an important tool !or planning and controlling the !irm.a activities Sales "orecast Sales "orecast
Multiple Choice Si !le A s"er Question These items are directly bought by industrial buyers !rom producers rather than the middlemen Correct Answer Your Answer Expensive +on durables
Multiple Choice Si !le A s"er Question The greatest amount o! satis!action comes !rom which utility Correct Answer Your Answer ossession ossession
The )ey to success!ul new product introduction lies in a systems approach. True True
Match The Follo"i ! Question /allast business 9ap analysis Corporate parenting 7eartland business
Correct Answer "it well but low opportunities ,i!!erence between desired and pro-ected per!ormance Managing S/6.s by a corporate 9ive the highest priority
Your Answer Some !it and some mis!it ,i!!erence between desired and pro-ected per!ormance Managing S/6.s by a corporate "it well but low opportunities
Multiple Choice Multiple A s"er Question Aspects o! political environment are ' Correct Answer Your Answer "orm o! government adopted % Media and pressure groups % 9overnment stability "orm o! government adopted % Media and pressure groups % 9overnment stability
Multiple Choice Si !le A s"er Question &t limits the alternatives that a decision ma)er ta)es in a given situation Correct Answer Your Answer olicy olicy
11111111 concept increases the e!!iciency o! economic system Mar)eting
Multiple Choice Multiple A s"er Question Types o! product classi!ication Correct Answer Your Answer Services % Consumables % ,urables Emergency % Consumables % Services
Multiple Choice Si !le A s"er Question Mar)eting arises !rom $ Correct Answer Your Answer Exchange Exchange
Mar)et segmentation is the decision to identi!y di!!erent groups that compose the mar)et and to develop speci!ic product !or each o! these groups. "alse "alse
Mar)et !oreacsts are available !rom sources li)e government "alse "alse
11111111 is some characteristic o! people in the mar)et that helps in dividing it. "actor "actor
3The customer is always right3 is the spirit o! mar)eting concept. True True
Multiple Choice Si !le A s"er Question Members o! this group have attained a position through exceptional ability in their pro!ession or business Correct Answer Your Answer 4ower56pper 4ower56pper
Multiple Choice Multiple A s"er Question 4imitations o! Traditional cost accounting are Correct Answer Your Answer Assumes !actory as an isolated entity % &t measures only the cost o! producing Assumes !actory as an isolated entity % &t measures only the cost o! producing % &t uses time as a unit o! measure
Multiple Choice Multiple A s"er Question Ma-or role o! promotion is to ' Correct Answer Your Answer ersuade % &n!orm % 8emind ersuade % &n!orm % 8emind
A drive is a need that su!!iciently presses a person to act True True
Multiple Choice Si !le A s"er Question , in A&,A stands !or ' Correct Answer Your Answer ,esire ,esire
Multiple Choice Si !le A s"er Question 7igher the perceived 0uality o! the product% higher will be the perceived price. Such products are called' Correct Answer Your Answer restige restige
Multiple Choice Si !le A s"er Question &t re!ers to !ormal and in!ormal rules% regulations and procedures that complements the company structure Correct Answer Your Answer Systems Systems
Multiple Choice Si !le A s"er Question The output o! Stimulus 8esponse Model is Correct Answer Your Answer roduct decision roduct decision
True/False Question Correct Answer
Style o! a company are the patterns o! actions ta)en by members o! top management over a period o! time True
11111111 measures actual sales and not intentions to buy Mar)et tests Mar)et tests
Multiple Choice Si !le A s"er Question This strategic posture invests su!!iciently to stay in the race but avoids pre5mature commitments Correct Answer Your Answer 8eserve the right to play 8eserve the right to play
Multiple Choice Si !le A s"er Question As a person ac0uires additional units o! a product% the amount o! satis!actionBeach unit adds to total satis!actionC% is less than the previous unit. This is called Correct Answer Your Answer 4aw o! diminishing marginal utility 4aw o! diminishing marginal utility
Multiple Choice Si !le A s"er Question +ew product !orms and brands enter in which stage o! product li!e cycle$ Correct Answer Your Answer 9rowth &ntroductory
11111111 leads to generalisation where similar stimulus generate the same )ind o! response 8ein!orcement Cues
Mar)eter should )eep company.s mission and mar)eting ob-ectives in mind while ma)ing pricing decisions. True
Multiple Choice Multiple A s"er Question #hat is brea) down approach Correct Answer Your Answer Sales potential varies with country.s general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umber o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales Economic !orecasts are available !rom industry trade associations % Mar)et and sales potential is based on economic !orecast % +umber o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales
Multiple Choice Si !le A s"er Question This !orecasting method is based on the opinion o! company.s o!!icers Correct Answer Your Answer Executive <udgement Executive <udgement
Multiple Choice Si !le A s"er Question 34aw o! demand3 is Correct Answer Your Answer More units o! product are demanded at lower price More units o! product are demanded at lower price
Multiple Choice Si !le A s"er Question These items are directly bought by industrial buyers !rom producers rather than the middlemen Correct Answer Your Answer Expensive Expensive
Multiple Choice Multiple A s"er Question "orecasting methods !or existing products are Correct Answer Your Answer Simple trend analysis % Time series analysis % Correlation method Simple trend analysis % Time series analysis % Correlation method
Total cost is the sum o! 11111111 D (ariable cost. "ixed cost
Multiple Choice Multiple A s"er Question Ma-or role o! promotion is to ' Correct Answer Your Answer ersuade % &n!orm % 8emind ersuade % &n!orm % 8emind
Multiple Choice Si !le A s"er Question , in A&,A stands !or ' Correct Answer Your Answer ,esire ,esire
Multiple Choice Si !le A s"er Question &t re!ers to !ormal and in!ormal rules% regulations and procedures that complements the company structure Correct Answer Your Answer Systems Systems
Multiple Choice Si !le A s"er Question The output o! Stimulus 8esponse Model is Correct Answer Your Answer roduct decision roduct decision
Style o! a company are the patterns o! actions ta)en by members o! top management over a period o! time True
4&ST *" ATTEM TE, Q6EST&*+S A+, A+S#E8S
&n negotiated contracts% the bid selected by buyer is not necessarily the lowest True True
Multiple Choice Multiple A s"er Question Trade promotions include Correct Answer Your Answer ush money allowance % romotional allowance ush money allowance % Cash rebates % romotional allowance % ,amaged goods allowance
Change in company.s strategy gives rise to problems necessitating a new structure to be made True "alse
Multiple Choice Multiple A s"er Question #hat is brea) down approach Correct Answer Your Answer Sales potential varies with country.s general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umber o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales Sales potential varies with country.s general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umber o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales
Consumer behaviour is easy to understand in !amiliar country li)e &ndia !or &ndians. "alse True
/uyer.s response in 11111111 method may not be applicable in other mar)ets Mar)et tests Mar)et tests
The demand !or a speci!ic brand within a product category is called selective demand. True True
Multiple Choice Si !le A s"er Question ,eciding on the number o! intermediaries to be employed by a producer is called' Correct Answer &ntensity distribution
11111111 identi!ies the impact o! any change on per!ormance Statistical 0uality control 9eneral Electric Model
Match The Follo"i ! Question Strategic organisational planning *b-ectives Strategies olicies
Correct Answer Top Management #hat is to be accomplished 7ow to achieve ob-ectives Constraints that limits the alternatives available
Your Answer Top Management #hat is to be accomplished 7ow to achieve ob-ectives Constraints that limits the alternatives available
Multiple Choice Si !le A s"er Question The traditional approach towards uncertainity is Correct Answer Your Answer /inary 6nitary
Multiple Choice Si !le A s"er Question 3&mage building3 ob-ectives are common in which type o! mar)et structure$ Correct Answer Your Answer *ligopoly *ligopoly
Multiple Choice Multiple A s"er Question 7arveststrategy is used !or Correct Answer Your Answer ,ogs % Question mar)s Stars % Cash cowsCash cowsc
Multiple Choice Si !le A s"er Question #hat is Mar)et enetration$ Correct Answer Your Answer Existing product5Existing mar)et Existing product5Existing mar)et
Multiple Choice Multiple A s"er Question A business is a system consisting o! !ollowing elements Correct Answer Your Answer &nput and output % *b-ectives % rocess and !eedbac) &nput and output % *b-ectives % rocess and !eedbac) % ro!its
Multiple Choice Si !le A s"er Question A superior product is priced at Correct Answer Your Answer Above mar)et level Above mar)et level
Multiple Choice Multiple A s"er Question "actors a!!ecting demand o! a product$ Correct Answer Your Answer opulation % &ncrease in buying power opulation % &ncrease in buying power % ,ecrease in buying power % /uyer pre!erences
The cultural environment shows long term trends towards a hedonistic society. True "alse
Multiple Choice Multiple A s"er Question Mar)eting channels !or consumer products is longer because Correct Answer +umber o! consumers are more % Consumers buy smaller 0uantities % /uying patterns o! consumers is easy to detect. +umber o! consumers are more % Consumers buy smaller 0uantities
Your Answer
Multiple Choice Si !le A s"er Question This !orecasting method is based on the opinion o! company.s o!!icers Correct Answer Executive <udgement Your Answer Executive <udgement
11111111 research involves using past experiences to !ind solutions to mar)eting problems 7istorical 7istorical
Multiple Choice Si !le A s"er Question This approach estimates sales potential o! a territory by estimating the number o! units o! a product category that a buyer buys !rom all suppliers multiplied by the number o! potential buyers in that territory Correct Answer /uildup approach Your Answer /uild down approach
Multiple Choice Si !le A s"er Question #hat is diversi!ication$ Correct Answer Your Answer +ew product5+ew mar)et +ew product5+ew mar)et
A speciality product is 11111111 intensively distributed than a shopping product 4ess 4ess
11111111 is a delivery o! standard o! living to society Mar)eting Mar)eting
Multiple Choice Si !le A s"er Question This discount is o!!ered to customers to encourage them to remain loyal buyers Correct Answer Your Answer Quantity discount Quantity discount
Multiple Choice Si !le A s"er Question #hich is the shortest mar)eting channel !or an industrial product$ Correct Answer Your Answer roducer555E&ndustrial user roducer555E&ndustrial user
&n 11111111 pricing buyers pay di!!erent prices under the same conditions % in the same 0uantities and at the same time (ariable (ariable
More 11111111 is involved in sales to industrial buyers than consumers Money
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Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False
#hen the 0uantity bought remains steady regardless o! change in price% it is called rice inelastic rice inelastic
Members o! this group have attained a position through exceptional ability in their pro!ession or business 4ower56pper 6pper5Middle
The cost o! warehousing% transportation% inventory and handling products together constitutes 11111111 concept. Total cost Total cost
roduction creates which type o! utility "orm "orm
A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5 ,iet co)e ,iet co)e
#arehouses are needed when supply sources and mar)ets are located close by. "alse "alse
Communicating with middlemen re0uires in!ormation which is di!!erent to the in!ormation re0uired in communicating with the !inal buyers. True True
"irm.s that lac) promotional s)ills rely on 11111111 !or promotional push. Middlemen Middlemen
Senses in our body are Taste % Touch % See Taste % Touch % See
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Multiple Choice Si !le A s"er Question &t is the process o! identi!ying smaller mar)ets within a larger mar)et. Correct Answer Your Answer True/False Question Correct Answer Your Answer Segmentation Segmentation
sychogenetic needs are intense enough to motivate a person to act immediately "alse True
Multiple Choice Si !le A s"er Question roduction creates which type o! utility Correct Answer Your Answer Match The Follo"i ! Question Correlation method Mar)et !orecast Economic !orecast Sales !orecast "orm ossession
Correct Answer 7istorical data &ndustry trade associations 9overnment Sales volume
Your Answer 7istorical data Mar)et potential &ndustry trade associations Sales potential
Multiple Choice Si !le A s"er Question &t sets a sales per!ormance standard against which actual sales results can be compared with potential sales Correct Answer Your Answer True/False Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Sales !orecast Sales !orecast
Mar)et segmentation is the decision to identi!y di!!erent groups that compose the mar)et and to develop speci!ic product !or each o! these groups. "alse True
,emand is highly elastic !or industrial goods "alse True
The !actor o! satis!action and 11111111 motives are consistent in society ro!it ro!it
Multiple Choice Si !le A s"er Question 8ecession stage in business cycle is also called
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Match The Follo"i ! Question Tangible sources &ntangible sources Consumer to producer Customer is the !ocal point in Select The #la $ Question Correct Answer Your Answer
Correct Answer Capital% machines%raw material &n!ormation% time and technology /ac)ward communication Mar)eting
Your Answer Capital% machines%raw material &n!ormation% time and technology /ac)ward communication Selling
Ma-or reason !or success !or new product is 11111111 product. Superior 4ow priced
Multiple Choice Si !le A s"er Question This involves developing two or more mar)et strategies !or two or more mar)et segments Correct Answer Your Answer True/False Question Correct Answer Your Answer Multi5segmentation Segmentation
Multiple Choice Multiple A s"er Question These are the characteristics o! services Correct Answer Your Answer True/False Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Sold on basis o! bene!its % Quality control is tough Sold on basis o! bene!its % Mechanised and automated % Quality control is tough
The cultural environment shows long term trends towards a hedonistic society. True True
<apan.s ma-or productivity gains are the results o! social changes brought about by 11111111 Statistical 0uality control Michael orter.s model !or &ndustry Analysis
&n production era % demand is 11111111 than supply 9reater
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The cost o! warehousing% transportation% inventory and handling products together constitutes 11111111 concept. Total cost *ptimi;ation cost
Multiple Choice Multiple A s"er Question ,isadvantages o! rimary data are' Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Cost !actor% Time !actor Credibility% 8elevance% Time !actor
"or 11111111 items% reseller reorders goods when inventory gets low Standard +ew
"irms that lac) promotional capabilities rely on middlemen. True True
Multiple Choice Multiple A s"er Question Concept o! mar)eting includes study o! Correct Answer Your Answer Transaction % Trans!er % Exchange Transaction % Trans!er % Exchange
Multiple Choice Si !le A s"er Question Manu!acturers o!!ering variety o! price promotions to their middlemen is called Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Trade promotion /ro)erage allowance
Shorter production runs are re0uired to produce large number o! products in multi5segment strategy True True
An organisational assessment uncovers11111111 #ea)nesses #ea)nesses
Multiple Choice Si !le A s"er Question &n this mar)et% organisation ac0uires goods !or the purpose o! renting to others at pro!it Correct Answer Your Answer True/False 8eseller Mar)et 8eseller Mar)et
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True/False Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Si !le A s"er
Mar)eting concept provides a balance to the exchange process within the social system True True
The culture o! a company is conveyed through 8ites % Myths % 8ituals 8ites % Myths % 8ituals
The !actor o! satis!action and 11111111 motives are consistent in society ro!it ro!it
The areas which become active a!ter promotion budgets have been set and !unds are allocated to promotion mix elements. Sales management % Advertising Sales promotion % Advertising
Sales contests% consumer contests are examples o! public relations. "alse "alse
Concentration on that segment o! mar)et which has the maximum number o! people is called 11111111 Mar)et !allacy Mar)et !allacy
This allows a mar)eter to ad-ust the actual price a customer pays !or new product without reducing it.s list price Trade5in allowance Trade5in allowance
The demand !or a product is 11111111 when price cut causes revenue to increase. rice elastic rice elastic
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True/False Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Match The Follo"i ! Question /allast business 9ap analysis
Trade promotions include ush money allowance % romotional allowance ush money allowance % Cash rebates % romotional allowance % ,amaged goods allowance
#hat is brea) down approach Sales potential varies with country.s general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umber o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales Sales potential varies with country.s general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umber o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales Consumer behaviour is easy to understand in !amiliar country li)e &ndia !or &ndians. "alse True
,eciding on the number o! intermediaries to be employed by a producer is called' &ntensity distribution &ntegral distribution
Correct Answer "it well but low opportunities
Your Answer "it well but low opportunities
,i!!erence between desired and pro-ected per!ormance Some !it and some mis!it
MM ass! %/% Susha t Multiple Choice Si !le A s"er Question , in A&,A stands !or ' Correct Answer ,esire Your Answer ,emand Multiple Choice Multiple A s"er Question Senses in our body are Correct Answer Taste % Touch % See Your Answer Taste % Touch % See True/False Question Shorter production runs are re0uired to produce large number o! products in multi5segment strategy Correct Answer True Your Answer True True/False Question Changes in consumer.s buying patterns a!!ects channel.s hori;ontal and vertical dimensions. Correct Answer True Your Answer True Multiple Choice Multiple A s"er Question The areas which become active a!ter promotion budgets have been set and !unds are allocated to promotion mix elements. Correct Answer Sales management % Advertising Your Answer ricing % Sales promotion % Sales management % Advertising True/False Question 3To increase the mar)et share o! our product3 .&s it a well de!ined ob-ective$ Correct Answer "alse Your Answer True Multiple Choice Si !le A s"er Question &t indicates the degree o! di!!erentiation Correct Answer Structure Your Answer Status Multiple Choice Multiple A s"er Question roduct characteristics that in!luence channel selection are Correct Answer Complexity % erishability % #eight Your Answer Complexity % erishability % /uyer wants !or a speci!ic product Multiple Choice Si !le A s"er Question &t concentrates on organisation design and wor) !low Correct Answer "lotilla Your Answer Systems approach Multiple Choice Multiple A s"er Question :ey concepts o! systems view o! management includes Correct Answer *ptimisation concept % Total cost concept % Cost trade5o!! concept Your Answer *ptimisation concept % Total cost concept % Cost trade5o!! concept % &nventory carrying cost concept Multiple Choice Multiple A s"er Question Characteristics o! E!!ective segmentation Correct Answer Actionable % Measurable % Accessible Your Answer Actionable % Measurable % 8eciprocal % Accessible Multiple Choice Multiple A s"er Question Criteria !or choosing distribution channels are ' Correct Answer Mar)et coverage % Control % Costs Your Answer Mar)et coverage % Control % Costs % /uyer characteristics Multiple Choice Multiple A s"er Question These are the characteristics o! services Correct Answer Sold on basis o! bene!its % Quality control is tough Your Answer Sold on basis o! bene!its % Mechanised and automated % Quality control is tough Match The Follo"i ! Question Correct Answer Your Answer Customer is the !ocal point in Mar)eting Mar)eting Tangible sources Capital% machines%raw material Capital% machines%raw material &ntangible sources &n!ormation% time and technology &n!ormation% time and technology Consumer to producer /ac)ward communication "orward communication
Select The #la $ Question 11111111 concept increases the e!!iciency o! economic system Correct Answer Mar)eting Your Answer Mar)eting True/False Question roduct concept testing through physical presentation increase the reliability o! test. Correct Answer True Your Answer True True/False Question The demand !or necessities tends to be more price elastic than the demand !or luxury products. Correct Answer "alse Your Answer True Select The #la $ Question Speci!ic 11111111 emerge !rom broad strate!gies Correct Answer Tactics Your Answer lans Multiple Choice Multiple A s"er Question #hen is demand price elastic$ Correct Answer rice cut causes revenue to increase % rice rise causes revenue to decrease Your Answer rice cut causes revenue to increase % rice cut causes revenue to decrease % rice rise causes revenue to decrease % rice rise causes revenue to increase
Multiple Choice Si !le A s"er Question #hat is product concept$ Correct Answer ,etailed version o! idea stated in consumer terms Your Answer Consumer.s perception o! an actual product Multiple Choice Si !le A s"er Question A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5 Correct Answer ,iet co)e Your Answer ,iet co)e Multiple Choice Multiple A s"er Question The culture o! a company is conveyed through Correct Answer 8ites % Myths % 8ituals Your Answer 8ites % Myths % 8ituals % Style True/False Question Mar)eting and production costs are high in multi5segment strategy Correct Answer True Your Answer True Select The #la $ Question The onus o! advertising% pricing and sales promotion policies is put on 11111111 distribution. Correct Answer Exclusive Your Answer Exclusive Select The #la $ Question The cost o! warehousing% transportation% inventory and handling products together constitutes 11111111 concept. Correct Answer Total cost Your Answer "ixed cost Multiple Choice Si !le A s"er Question &t is his duty to analyse and convert data to in!ormation Correct Answer 8esearcher Your Answer Mar)eting Manager Select The #la $ Question "irm.s that lac) promotional s)ills rely on 11111111 !or promotional push. Correct Answer Middlemen Your Answer Advertising agents Multiple Choice Si !le A s"er Question roduction creates which type o! utility Correct Answer "orm Your Answer ossession True/False Question A company.s pricing ob-ectives are in!luenced by time and circumstances
Correct Answer True Your Answer True Select The #la $ Question 11111111 directs the !low o! goods and services !rom the producer to the ultimate consumer Correct Answer Mar)eting Your Answer Mar)eting Select The #la $ Question Messages are made o! 11111111 Correct Answer Symbols Your Answer #ords Select The #la $ Question The research ob-ectives are stated as 11111111 to be tested Correct Answer 7ypothesis Your Answer ,ata True/False Question /oston consultance group Matrix !ocusses on !uture business. Correct Answer "alse Your Answer True True/False Question Storage helps !irms balance supply and demand. Correct Answer True Your Answer True Multiple Choice Si !le A s"er Question This strategic posture ta)es the current industry structure and its !uture evolution as given and then react to the opportunities the mar)et o!!ers Correct Answer Adapters Your Answer *ptions Multiple Choice Multiple A s"er Question Conditions !or a Success!ul Communication are ' Correct Answer Sender transmits message % 8eceiver receives message Your Answer Sender transmits message % 8eceiver receives message % Message has meaning Multiple Choice Si !le A s"er Question =p.s o! o! Mar)eting should be considered in con-unction with Correct Answer =C.s Your Answer =C.s Multiple Choice Si !le A s"er Question #hen the 0uantity bought remains steady regardless o! change in price% it is called Correct Answer rice inelastic Your Answer rice elastic Multiple Choice Multiple A s"er Question Mar)eting channels !or consumer products is longer because Correct Answer +umber o! consumers are more % Consumers buy smaller 0uantities % /uying patterns o! consumers is easy to detect. Your Answer +umber o! consumers are more % Consumers are geographically concentrated % Consumers buy smaller 0uantities Multiple Choice Si !le A s"er Question 3 7ow much to order 3 is also called as Correct Answer /asic stoc) Your Answer 8e5order point True/False Question "irms that lac) promotional capabilities rely on middlemen. Correct Answer True Your Answer True Multiple Choice Si !le A s"er Question The greatest amount o! satis!action comes !rom which utility Correct Answer ossession Your Answer ossession Multiple Choice Multiple A s"er Question #hat are psychogenetic needs Correct Answer /elonging % 8ecognition Your Answer /elonging % 8ecognition Select The #la $ Question 11111111 provides more in!ormation than Advertising and is relatively inexpensive.
Correct Answer ublicity Your Answer ublic relations Select The #la $ Question 11111111 is seen as an integral process that converts materials into goods Correct Answer Systems Your Answer Statistical 0uality control Select The #la $ Question 11111111 measures actual sales and not intentions to buy Correct Answer Mar)et tests Your Answer Correlation method MM ass! %0% Susha t Select The #la $ Question To!!ees and chocolates% maga;ines etc are examples o! 11111111 products Correct Answer &mpulse Your Answer &mpulse Select The #la $ Question &n production era% demand is 11111111 than supply Correct Answer 9reater Your Answer 9reater Select The #la $ Question The !actor o! satis!action and 11111111 motives are consistent in society Correct Answer ro!it Your Answer Exchange Select The #la $ Question *ptimum mar)eting mix is obtained using analysis% 11111111% implementation and control. Correct Answer lanning Your Answer lanning True/False Question Mar)eting concept provides a balance to the exchange process within the social system Correct Answer True Your Answer True Select The #la $ Question Competition tends to !ocus on 11111111 as a product moves through its li!e cycle. Correct Answer rice Your Answer Quality Multiple Choice Si !le A s"er Question &n which phase o! production era% the producer and consumer are the same $ Correct Answer Subsistence Your Answer Early production !or mar)eting Select The #la $ Question Customers are brand%style and type conscious when buying 11111111 products. Correct Answer Special Your Answer Special Multiple Choice Si !le A s"er Question Ma-or components o! mar)eting mix are ' Correct Answer roduct Your Answer roduct Multiple Choice Si !le A s"er Question 7ere the organisation ac0uires the operations o! one or more other organisations on the same level. Correct Answer 7ori;ontal integration Your Answer (ertical integration Select The #la $ Question roduct means the 11111111 and services the company o!!ers the target mar)et. Correct Answer 9oods Your Answer Quality True/False Question Consumer needs are matched with the company capabilities and goals in mar)eting process. Correct Answer True Your Answer True
Multiple Choice Multiple A s"er Question Aspects o! political environment are ' Correct Answer "orm o! government adopted % Media and pressure groups % 9overnment stability Your Answer "orm o! government adopted % 9overnment stability Multiple Choice Si !le A s"er Question The tool used !or decision ma)ing in .A range o! !utures. scenario is Correct Answer Technology !orecasting Your Answer Technology !orecasting Select The #la $ Question 11111111 distribution is used when a small percentage o! customers account !or a large part o! sale. Correct Answer Selective Your Answer Selective True/False Question Augmented product includes the actual product plus any additional services such as maintenance% intallation etc. Correct Answer True Your Answer True Multiple Choice Si !le A s"er Question This distribution limits intermediaries to one per given territory. Correct Answer Exclusive Your Answer Exclusive Select The #la $ Question 11111111 is some characteristic o! people in the mar)et that helps in dividing it. Correct Answer "actor Your Answer Age Select The #la $ Question 11111111 can price it.s product without any regard to competitor. Correct Answer ure monopolist Your Answer Monopolist Select The #la $ Question roduct% price% place and promotion are the =p.s o! 11111111 mix Correct Answer Mar)eting Your Answer Mar)eting Multiple Choice Si !le A s"er Question #ho provides time and place utility$ Correct Answer &ntermediary Your Answer Supplier Multiple Choice Si !le A s"er Question &t is an approach to cost reduction in which components are studied to determine i! they can be made by cheaper methods o! production Correct Answer roduct (alue Analysis Your Answer ro!it (alue Analysis Multiple Choice Multiple A s"er Question Mar)et segmentation can be done on the basis o! !ollowing !actors Correct Answer sychographic % ,emographic % 9eographic Your Answer sychographic % ,emographic % 9eographic True/False Question 9roup in!luence is wea) both in product and brand choice in ,ecline stage o! roduct li!e cycle Correct Answer True Your Answer True Multiple Choice Multiple A s"er Question 7ow does .structure. reduce internal uncertainity arising out o! human behaviour Correct Answer Control mechanism % ,epartmentalisation Your Answer "orecasting % ,epartmentalisation % Specialisation Multiple Choice Si !le A s"er Question The input to .Stimulus 8esponse Model. is Correct Answer Stimuli Your Answer rice Multiple Choice Multiple A s"er Question "eatures o! Question Mar)s$ Correct Answer 7igh growth % 4ow share S/6s Your Answer 4ow growth % 4ow share S/6s
Multiple Choice Multiple A s"er Question &ncome%occupation%education% age%marital status are !actors o! which type o! segmentation$ Correct Answer 9eographic % ,emographic Your Answer ,emographic % /ehavioural Multiple Choice Si !le A s"er Question +ew product !orms and brands enter in which stage o! product li!e cycle$ Correct Answer 9rowth Your Answer ,ecline Multiple Choice Si !le A s"er Question 3 #hen to order3 is called Correct Answer 8e5order point Your Answer 8e5order point True/False Question Mar)et segmentation is the decision to identi!y di!!erent groups that compose the mar)et and to develop speci!ic product !or each o! these groups. Correct Answer "alse Your Answer True Multiple Choice Si !le A s"er Question &t is the relative di!!iculty in understanding or using the product Correct Answer Complexity Your Answer Compatability Multiple Choice Multiple A s"er Question ,rawbac)s o! Survey o! /uyer.s intention method are Correct Answer Exposure % +ot accurate % Time consuming Your Answer +ot accurate % Time consuming % Sales may be in!lated or de!lated by sales team True/False Question ,istribution costs are low when intermediaries are used in the channel. Correct Answer True Your Answer True Multiple Choice Si !le A s"er Question &t identi!ies opportunities !or and threats to the organisation Correct Answer Environmental assessment Your Answer *pportunities assessment True/False Question A drive is a need that su!!iciently presses a person to act Correct Answer True Your Answer True Multiple Choice Multiple A s"er Question Characteristics o! mass mar)et strategy are ' Correct Answer *ne mar)et mix !or target mar)et % *ne distribution and promotion strategy Your Answer *ne mar)et mix !or target mar)et % +umber o! pricing strategies % *ne distribution and promotion strategy % &nventory and distribution costs are high Match The Follo"i ! Question Correct Answer Your Answer "eedbac) Communication !rom receiver to sender A means by which source communicates the message Encoding utting meaning to symbols conveyed as messages Communication !rom receiver to sender ,ecoding &nterpreting the message by receiver &nterpreting the message by receiver +oise &t inter!eres with communication process &t inter!eres with communication process Multiple Choice Multiple A s"er Question Concept o! mar)eting includes study o! Correct Answer Transaction % Trans!er % Exchange Your Answer Transaction % 8eciprocation % Exchange True/False Question #arehouses are needed when supply sources and mar)ets are located close by. Correct Answer "alse Your Answer "alse True/False Question The )ey to success!ul new product introduction lies in a systems approach. Correct Answer True Your Answer True Match The Follo"i ! Question Correct Answer Your Answer
/iogenetic needs 7unger% Thirst 7unger% Thirst Actual sel! concept 7ow person views himsel! Stimulus *thers sel! concept 7ow the person thin)s others see him 7ow the person thin)s others see him ersonality ,e!erence% Autonomy Esteem% 8ecognition True/False Question Companies apply a variety o! price ad-ustment strategies to account !or di!!erences in customer segments and situations. Correct Answer True Your Answer True Multiple Choice Si !le A s"er Question Advantage o! multi5variate segmentation is ' Correct Answer More in!ormation about available people Your Answer Sales potential increases Multiple Choice Multiple A s"er Question Types o! strategic business units are ' Correct Answer Stars % Cash cows % Question mar)s Your Answer Stars % Cash cows % Question mar)s Multiple Choice Multiple A s"er Question Commercial sources have !ollowing sources Correct Answer Advertising % ac)aging % Sales persons Your Answer Advertising % Mass media % Sales persons Multiple Choice Multiple A s"er Question 4earning consists o! Correct Answer Cues % ,rives % 8esponse Your Answer Cues % ,rives % 8esponse
MM ass! %1% Par(eet
Select The #la $ Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er
11111111 occurs when people inspite o! being 0uali!ied and experienced and trained have to settle !or a low level -ob. 6nderemployment 6nderemployment
#hen is demand inelastic$ rice cut causes revenue to decrease % rice rise causes revenue to increase rice cut causes revenue to decrease % rice rise causes revenue to increase % rice remains steady
To!!ees and chocolates% maga;ines etc are examples o! 11111111 products &mpulse &mpulse
#ho provides time and place utility$ &ntermediary &ntermediary
,emand !or industrial goods !luctuate more than consumer demand True "alse
&t is is the data which has been converted to a use!ul !orm !or decision ma)ing &n!ormation &n!ormation
The !re0uency at which a product is used is called $ 6sage rate 6sage rate
MM ass! %&2% Par(eet
Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer True/False
9overnment units that purchase or rent goods !or carrying out main !unctions o! government is called 9overnment Mar)et 9overnment Mar)et
"eedbac) is !astest in which o! the !ollowing channels' ersonal selling ersonal selling
"or exchange to ta)e place% which conditions must be satis!ied $ Atleast two parties % Each party is capable o! communication and delivery % Each party has something that might be o! value to the other party Atleast two parties % Each party is capable o! communication and delivery % Each party has something that might be o! value to the other party ricing strategies change over the li!e cycle o! the product True True
11111111 is a delivery o! standard o! living to society Mar)eting Mar)eting
Types o! psychological pricing are restige % 4eader restige % *dd % 4eader
"actors a!!ecting demand o! a product$ opulation % &ncrease in buying power opulation % &ncrease in buying power
This distribution is necessary !or most shopping and speciality goods. Selective Selective
9ross margin is operating expenses D net pro!it. True "alse
MM ass! %&&% Par(eet
Multiple Choice Multiple A s"er Question Total cost concept includes Correct Answer Your Answer ,amaged goods % &nventory obsolescence % Transportation ,amaged goods % &nventory obsolescence % Transportation
Multiple Choice Si !le A s"er Question 3 7ow much to order 3 is also called as Correct Answer Your Answer /asic stoc) /asic stoc)
Multiple Choice Si !le A s"er Question #hich is the shortest mar)eting channel !or an industrial product$ Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer roducer555E&ndustrial user roducer555E&ndustrial user
Multiple Choice Si !le A s"er Question roduct should be considered !rom the point o! view o! Correct Answer Your Answer True/False Question Correct Answer Your Answer Customer Customer
Services can be stored in inventory. "alse "alse
Multiple Choice Multiple A s"er Question Adoption rate will be higher and !aster i! the product has Correct Answer Your Answer True/False Question Correct Answer Your Answer Match The Follo"i ! Question #ide mar)et coverage is achieved. 4ower price % 9reater utility % Compatability with society 4ower price % 9reater utility % Compatability with society
3 romotion3 is considered in con-unction with 3Convenience3 . "alse "alse
Correct Answer &ntensive distribution.
Your Answer &ntensive distribution. Mar)eting channel ,irect channel
7elps in the process o! matching demand and supply. Mar)eting channel +o intermediaries between producer and consumer. ,irect channel
MM ass! %&)% Par(eet
Select The #la $ Question Correct Answer Your Answer Match The Follo"i ! Question
11111111 is an important tool !or planning and controlling the !irmFs activities Sales "orecast Sales "orecast
Correct Answer ure competition Monopoly *ligopoly Monopolistic
Your Answer ure competition ure monopoly *ligopoly Monopoly
Many sellers and buyers and none o! them have much e!!ect on the total demand% supply and product.s mar)et price *nly one seller and no competition permitted legally "ew sellers but account !or bul) o! industry.s sales Many sellers and buyers and each seller.s o!!ering is somewhat di!!erent than others Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer
Criteria !or choosing distribution channels are ' Mar)et coverage % Control % Costs Mar)et coverage % Costs % /uyer characteristics
These are the elements o! a plan that speci!y how ob-ectives are to be achieved Strategies Strategies
roduct 11111111 plays a ma-or role in distribution strategy. Awareness romotion
An unhealthy port!olio has More dogs % "ew stars More dogs % 4ess dogs % "ew stars
The tangible inputs in a business are Capital % Machine % Time Capital % Technology % Machine
sychogenetic needs are intense enough to motivate a person to act immediately "alse
MM ass! %&*% Par(eet
Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $
4imitations o! Traditional cost accounting are Assumes !actory as an isolated entity% &t measures only the cost o! producing Assumes !actory as an isolated entity% &t measures only the cost o! producing
,rawbac)s o! Survey o! /uyer.s intention method are Exposure % +ot accurate % Time consuming +ot accurate % Time consuming
roduct should be considered !rom the point o! view o! Customer Customer
Total cost includes ' "ixed cost % (ariable cost "ixed cost % (ariable cost
7ow does .structure. reduce external uncertainity arising out o! human behaviour 8esearch and planning % "orecasting 8esearch and planning % "orecasting % ,ivision o! labour
The basic goals in introductory stage are &nduce acceptance o! new product % 9ain initial distribution &nduce acceptance o! new product % 9ain initial distribution
11111111 product is sold !or use in producing other goods or services &ndustrial &ndustrial
11111111 concept increases the e!!iciency o! economic system Mar)eting Mar)eting
MM ass! %&+% Par(eet
Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Multiple Choice Si !le A s"er
roduct characteristics that in!luence channel selection are #eight% Complexity% erishability Complexity% erishability
Conditions !or a Success!ul Communication are ' Sender transmits message % 8eceiver receives message Sender transmits message % 8eceiver receives message % Message has meaning
Augmented product includes the actual product plus any additional services such as maintenance% intallation etc. True True
The cost o! warehousing% transportation% inventory and handling products together constitutes 11111111 concept. Total cost Total cost
11111111 describes a person.s !avourable or un!avourable action tendencies towards ob-ect Attitudes Attitudes
+ew product !orms and brands enter in which stage o! product li!e cycle$ 9rowth &ntroductory
These groups tend to in!ormal behavoiur and there is continuous interaction among people rimary rimary
To avoid price competition% Mar)eter will set which o! the !ollowing price$ At mar)et level /elow mar)et level
Sta!!ing !unction applies to all company levels irrespective o! levels o! hierarchy True True
MM ass! %&,% Par(eet
Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er
Concept o! mar)eting includes study o! Exchange% Transaction% Trans!er Exchange% Transaction% Trans!er
&ndirect channels !or industrial products are longer than consumer product channels. "alse "alse
This distribution is necessary !or most shopping and speciality goods. Selective Selective
7igher the perceived 0uality o! the product% higher will be the perceived price. Such products are called' restige restige
11111111 product is sold !or use in producing other goods or services &ndustrial &ndustrial
The cultural environment shows long term trends towards a hedonistic society. True True
#holesalers and retailers help manu!acturer in carrying 11111111 !low to !inal buyers. Title Title
11111111 is a part o! the company that has a separate mission and ob-ectives S/6 S/6
The participants in a communication process are ' Source % 8ecipient Source % 8ecipient
MM ass! %&.% Par(eet
Multiple Choice Multiple A s"er Question "actors a!!ecting demand o! a product$ Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer True/False Question Correct Answer Your Answer opulation % &ncrease in buying power /uyer pre!erences % opulation % &ncrease in buying power
roduct means the 11111111 and services the company o!!ers the target mar)et. 9oods 9oods
11111111is a strong internal stimulus impelling action ,rive ,rive
roduct concept testing through physical presentation increase the reliability o! test. True True
Multiple Choice Si !le A s"er Question &t is is the data which has been converted to a use!ul !orm !or decision ma)ing Correct Answer Your Answer &n!ormation &n!ormation
Multiple Choice Si !le A s"er Question The greatest amount o! satis!action comes !rom which utility Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer ossession ossession
There are more number o! substitutes !or 11111111 products. Multi use Multi use
Multiple Choice Multiple A s"er Question Socio5cultural environment consists o! Correct Answer Your Answer Social class % Culture Social class % Culture
Multiple Choice Si !le A s"er Question &t is the starting place !or relating an organisation to its environment Correct Answer Your Answer Situation assessment Situation assessment
Multiple Choice Si !le A s"er
MM ass! %&/% Ra3
Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer
These are the elements o! a plan that speci!y how ob-ectives are to be achieved Strategies Strategies
roduct% price% place and promotion are the =p.s o! 11111111 mix Mar)eting Mar)eting
Mar)eting arises !rom $ Exchange Exchange
#hat is brea) down approach Sales potential varies with country.s general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umber o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales Sales potential varies with country.s general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umber o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales 11111111cost accounting measures the cost o! producing and ignores the cost o! non5producing Traditional Traditional
Criteria !or choosing distribution channels are ' Mar)et coverage % Control % Costs Mar)et coverage % Control % Costs
11111111 is an important tool !or planning and controlling the !irm.a activities Sales "orecast Sales "orecast
roduct classi!ication is based on /uyer behaviour /uyer behaviour
roduction creates which type o! utility "orm "orm
MM ass! %&0% Ra4ira3
True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer True/False Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $
Augmented product includes the actual product plus any additional services such as maintenance% intallation etc. True True
Correlation methods is also used to supplement other techni0ues. "alse True
Sta!!ing !unction applies to all company levels irrespective o! levels o! hierarchy True "alse
Total cost is the sum o! 11111111 D (ariable cost. "ixed cost "ixed cost
Characteristics o! E!!ective segmentation Actionable % Measurable % Accessible Actionable % Measurable % Accessible
,rawbac)s o! Survey o! /uyer.s intention method are Exposure % +ot accurate % Time consuming +ot accurate % Time consuming % Sales may be in!lated or de!lated by sales team
The micro5environment consists o! !ollowing components' Mar)eting intermediaries % Customers % Competitors External environment o! the company % Mar)eting intermediaries % Customers
#hat is Exclusive Assortment$ Carrying the line o! only one manu!acturer Carrying the line o! only one manu!acturer
MM ass! %&1% Ra4ira3
Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Match The Follo"i ! Question Air5!reight
11111111 planning determines the number % location and ownership o! warehouses. #arehouse 4ogistics
Competition tends to !ocus on 11111111 as a product moves through its li!e cycle. rice Sales volume
11111111 eliminates the ris) o! losing customer.s goodwill *ne price policy 4eader pricing
Correct Answer &t is the best 0uality type o! transportation available.
Your Answer The advantage is low cost !or heavy and bul)y commodities that have relatively a low value in relation to weight. The advantage is speed and !lexibility in carrying small loads. &t decreases as the 0uantity ordered increases.
&nventory carrying cost *rder processing cost ipe5line Multiple Choice Multiple A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer True/False Question
&t increases as the 0uantity ordered increases. &t decreases as the 0uantity ordered increases.
&t is used to transport petroleum products to re!ineries. &t is used to transport petroleum products to re!ineries.
Conditions !or a Success!ul Communication are ' Sender transmits message % 8eceiver receives message 8eceiver receives message % Message has meaning
11111111 leads to mar)et !ragmentation. Competition Test mar)eting
Concentration on that segment o! mar)et which has the maximum number o! people is called 11111111 Mar)et !allacy Mar)et di!!erentiation
"eedbac) is !astest in which o! the !ollowing channels' ersonal selling +ewspaper
Mar)eting concept provides a balance to the exchange process within the social system
MM ass! %)2% Ra4ira3
True/False Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Match The Follo"i ! Question ,emand elasticity 4aw o! demand Change in demand Change in 0uantity demanded Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer
Mar)eting channels move products !rom customers to manu!acturer. "alse True
Characteristics o! mass mar)et strategy are ' *ne mar)et mix !or target mar)et % *ne distribution and promotion strategy *ne mar)et mix !or target mar)et % +umber o! pricing strategies % *ne distribution and promotion strategy
The input to .Stimulus 8esponse Model. is Stimuli Stimuli
7arveststrategy is used !or ,ogs % Question mar)s ,ogs % Question mar)s % Stars
&n which stage o! roduct li!e cycle% brand choice is heavily in!luenced by re!erence group Maturity &ntroductory
Changes in consumer.s buying patterns a!!ects channel.s hori;ontal and vertical dimensions. True "alse
Correct Answer E!!ect on price due to change in 0uantity demanded and revenue More units are demanded at lower price More or less units are bought despite no change in price &ncrease in 0uantity demanded due to reduction in price
Your Answer rice cut causes revenue to increase E!!ect on price due to change in 0uantity demanded and revenue rice cut causes revenue to decrease &ncrease in 0uantity demanded due to reduction in price
11111111 is synonymous with non5recurrent data systemB8,SC Mar)et research Management &n!ormation system
&n production era % demand is 11111111 than supply 9reater
MM ass! %)&% Ra4ira3
Match The Follo"i ! Question This re!ers to the number o! product items within each product line. This includes all product item.s a company o!!ers. This is a group o! products that are related. This is the total number o! product lines. Select The #la $ Question Correct Answer Your Answer
Correct Answer roduct depth roduct mix roduct line. roduct breadth
Your Answer roduct depth roduct mix roduct line. roduct breadth
11111111 is seen as an integral process that converts materials into goods Systems Statistical 0uality control
Multiple Choice Si !le A s"er Question Consumerism emerged in which era o! Mar)eting$ Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Sales Mar)eting
11111111 is a bundle o! physical% chemical and2or intangible attributes that has the potential o! satis!ying customer wants. roduct roduct mix
Multiple Choice Multiple A s"er Question #hen is demand inelastic$ Correct Answer Your Answer rice cut causes revenue to decrease % rice rise causes revenue to increase rice cut causes revenue to decrease
Multiple Choice Multiple A s"er Question "orecasting methods !or existing products are Correct Answer Your Answer Simple trend analysis % Time series analysis % Correlation method Simple trend analysis % Correlation method
Multiple Choice Multiple A s"er Question #hat is Marginal cost$ Correct Answer Your Answer The additional cost o! each unit o! product % &t ignores non price competition % Marginal revenue is less than average revenue The additional cost o! each unit o! product % &t is use!ul !or new products
Multiple Choice Si !le A s"er Question Mar)eter tries to see) what )ind o! response !rom the other party$ Correct Answer /ehavioural
MM ass! %))% Ra4ira3
Select The #la $ Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er
#hat is product concept$ ,etailed version o! idea stated in consumer terms Consumer.s perception o! an actual product
Shorter distribution channel results in 8educed costs % 4imited mar)et coverage 8educed costs % 4imited mar)et coverage
sychogenetic needs are intense enough to motivate a person to act immediately "alse True
<apan.s ma-or productivity gains are the results o! social changes brought about by 11111111 Statistical 0uality control Statistical 0uality control
Socio5cultural environment consists o! Social class % Culture Social class % Culture
,emand is highly elastic !or industrial goods "alse "alse
#ho provides time and place utility$ &ntermediary &ntermediary
MM ass! %)*% Ra4ira3 Multiple Choice Si !le A s"er Question Correct Answer Your Answer &t concentrates on organisation design and wor) !low "lotilla "lotilla
Multiple Choice Multiple A s"er Question Correct Answer Your Answer Types o! psychological pricing are restige % 4eader restige % *dd % 4eader
Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer /uyer.s response in 11111111 method may not be applicable in other mar)ets Mar)et tests Simple trend analysis The price cut causes large increase in 0uantity sold and price rise results in !all in 0uantity sold. This demand is called rice elastic rice elastic
Multiple Choice Multiple A s"er Question Correct Answer Your Answer 6ses o! Mar)et research are' Advertising e!!ectiveness % Sales !orecasting % &denti!ying mar)et trends Sales !orecasting % &denti!ying mar)et trends % M&S !ormation
Multiple Choice Multiple A s"er
Question Correct Answer Your Answer True/False Question Correct Answer Your Answer True/False Question Correct Answer Your Answer
Ma-or role o! promotion is to ' &n!orm % 8emind % ersuade &n!orm % 8emind % ersuade
3The customer is always right3 is the spirit o! mar)eting concept. True True
The li!e cycle o! product category is the shortest. "alse "alse
Multiple Choice Multiple A s"er Question Correct Answer Your Answer Characteristics o! E!!ective segmentation Actionable % Measurable % Accessible Actionable % Measurable % Accessible
Multiple Choice Multiple A s"er Question Correct Answer Your Answer The culture o! a company is conveyed through 8ites % Myths % 8ituals 8ites % 8ituals % Style
Multiple Choice Si !le A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Consumption is shaped by the stage o! !amily li!e cycle True True &t sets a sales per!ormance standard against which actual sales results can be compared with potential sales Sales !orecast Sales !orecast
Multiple Choice Multiple A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer 4ow value but bul)y products move through11111111 channels. Short &ndirect #hat is Statistical Quality ControlBSQCC &denti!ies 0uality and productivity !rom a production process % &denti!ies impact o! any change on per!ormance % &nstantly spots mal!unctions and show where they occur &denti!ies impact o! any change on per!ormance % &nstantly spots mal!unctions and show where they occur
Multiple Choice Si !le A s"er Question Correct Answer Your Answer , in A&,A stands !or ' ,esire ,esire
Multiple Choice Si !le A s"er Question Correct Answer Your Answer ut the stages o! adoption process in order Awareness% interest% evaluation% trial% adoption Awareness% interest% evaluation% trial% adoption
Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Match The Follo"i ! Question /allast business 9ap analysis Corporate parenting 7eartland business Select The #la $ Question Correct Answer Your Answer 11111111 is a descriptive thought that a person holds about something /elie! /elie! Correct Answer Your Answer <apan.s ma-or productivity gains are the results o! social changes brought about by 11111111 Statistical 0uality control Michael orter.s model !or &ndustry Analysis 11111111 routinely per!orms all !unctions on recurrent% internal and external data 8ecurrent data systemB8,SC 8ecurrent data systemB8,SC 11111111 directs the !low o! goods and services !rom the producer to the ultimate consumer Mar)eting Mar)eting #hat involves review o! pro-ected sales% costs and pro!its. /usiness analysis /usiness analysis
"it well but low opportunities Some !it and some mis!it ,i!!erence between desired and pro-ected per!ormance Managing S/6.s by a corporate 9ive the highest priority Managing S/6.s by a corporate 9ive the highest priority ,i!!erence between desired and pro-ected per!ormance
True/False Question Correct Answer Your Answer Companies have strenghts in a number o! areas but their )ey strength are !ew in number True True
Multiple Choice Multiple A s"er Question Correct Answer Your Answer "actors a!!ecting demand o! a product$ opulation % &ncrease in buying power opulation % &ncrease in buying power % /uyer pre!erences
Multiple Choice Si !le A s"er Question Correct Answer Your Answer Members o! this group per!orm uns)illed wor) and are poorly paid. They !all near the poverty line 6pper54ower 4ower56pper
Multiple Choice Multiple A s"er Question Correct Answer Your Answer The various variations o! +egotiated contract are Cost plus pricing % "ixed price % "ixed price and incentive Cost plus pricing % (ariable rice % "ixed price and incentive
Multiple Choice Si !le A s"er Question Correct Answer Your Answer &t is a reduction in list price that helps mar)eter to ad-ust actual price without changing published list prices ,iscounts ,iscounts
Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Each product and brand has a status symbol potential True True These products move through short channels' Eggs% /read % Clothing % Cement Eggs% /read
Multiple Choice Multiple A s"er Question Correct Answer Your Answer The micro5environment consists o! !ollowing components' Mar)eting intermediaries % Customers % Competitors Mar)eting intermediaries % Customers % Competitors
Multiple Choice Multiple A s"er Question Correct Answer Your Answer #hat are the stages in new product development $ &dea screening % Mar)et testing % Commercialisation &dea screening % Mar)et testing % Commercialisation
Multiple Choice Si !le A s"er Question Correct Answer Your Answer =p.s o! o! Mar)eting should be considered in con-unction with =C.s =C.s
Multiple Choice Multiple A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Match The Follo"i ! Question Correct Answer Your Answer ure competition ure monopoly *ligopoly Monopolistic "or 11111111 items% reseller reorders goods when inventory gets low Standard Standard roduct characteristics that in!luence channel selection are Complexity % erishability % #eight erishability
Many sellers and buyers and none o! them have much e!!ect on the total demand%supply and product.s mar)et ure competition price *nly one seller and no competition permitted legally "ew sellers but account !or bul) o! industry.s sales Many sellers and buyers and each seller.s o!!ering is somewhat di!!erent than others Multiple Choice Si !le A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Experimental research involves obtaining data !rom respondents in person% mail or by phone "alse True &t re!ers to !ormal and in!ormal rules% regulations and procedures that complements the company structure Systems Systems Monopoly *ligopoly Monopolistic
Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer True/False roduct means the 11111111 and services the company o!!ers the target mar)et. 9oods 9oods To avoid price competition% Mar)eter will set which o! the !ollowing price$ At mar)et level At mar)et level
Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer True/False Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer
9roup in!luence is wea) both in product and brand choice in ,ecline stage o! roduct li!e cycle True "alse
The onus o! advertising% pricing and sales promotion policies is put on 11111111 distribution. Exclusive &ntegral
11111111 guides the development o! advertisements and personal sales presentations. A&,A A&,A
Mar)eting involves a bac)ward communication !rom consumer to producer True True
ublicity is news carried in the mass media about a !irm and its products% policies or actions. True True
11111111 is a modern plant consisting o! modules centered around a stage in the production process "lotilla concept 9eneral Electric Model
Multiple Choice Si !le A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer &n negotiated contracts% the bid selected by buyer is not necessarily the lowest True True Quantity discrepancy !or a convenience product in a mar)eting channel is ad-usted by ' 8etailer 8etailer
MM ass! %)*% Ra4ira3 Multiple Choice Si !le A s"er Question Correct Answer &t concentrates on organisation design and wor) !low "lotilla
Your Answer
"lotilla
Multiple Choice Multiple A s"er Question Correct Answer Your Answer Types o! psychological pricing are restige % 4eader restige % *dd % 4eader
Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer /uyer.s response in 11111111 method may not be applicable in other mar)ets Mar)et tests Simple trend analysis The price cut causes large increase in 0uantity sold and price rise results in !all in 0uantity sold. This demand is called rice elastic rice elastic
Multiple Choice Multiple A s"er Question Correct Answer Your Answer 6ses o! Mar)et research are' Advertising e!!ectiveness % Sales !orecasting % &denti!ying mar)et trends Sales !orecasting % &denti!ying mar)et trends % M&S !ormation
Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer True/False Question Correct Answer Your Answer The li!e cycle o! product category is the shortest. "alse "alse 3The customer is always right3 is the spirit o! mar)eting concept. True True Ma-or role o! promotion is to ' &n!orm % 8emind % ersuade &n!orm % 8emind % ersuade
Multiple Choice Multiple A s"er Question Correct Answer Your Answer Characteristics o! E!!ective segmentation Actionable % Measurable % Accessible Actionable % Measurable % Accessible
Multiple Choice Multiple A s"er Question Correct Answer The culture o! a company is conveyed through 8ites % Myths % 8ituals
Your Answer
8ites % 8ituals % Style
Multiple Choice Si !le A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Consumption is shaped by the stage o! !amily li!e cycle True True &t sets a sales per!ormance standard against which actual sales results can be compared with potential sales Sales !orecast Sales !orecast
Multiple Choice Multiple A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer 4ow value but bul)y products move through11111111 channels. Short &ndirect #hat is Statistical Quality ControlBSQCC &denti!ies 0uality and productivity !rom a production process % &denti!ies impact o! any change on per!ormance % &nstantly spots mal!unctions and show where they occur &denti!ies impact o! any change on per!ormance % &nstantly spots mal!unctions and show where they occur
Multiple Choice Si !le A s"er Question Correct Answer Your Answer , in A&,A stands !or ' ,esire ,esire
Multiple Choice Si !le A s"er Question Correct Answer Your Answer ut the stages o! adoption process in order Awareness% interest% evaluation% trial% adoption Awareness% interest% evaluation% trial% adoption
Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question 11111111 routinely per!orms all !unctions on recurrent% internal and external data 11111111 directs the !low o! goods and services !rom the producer to the ultimate consumer Mar)eting Mar)eting #hat involves review o! pro-ected sales% costs and pro!its. /usiness analysis /usiness analysis
Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Match The Follo"i ! Question /allast business 9ap analysis Corporate parenting 7eartland business Select The #la $ Question Correct Answer Your Answer True/False Question Correct Answer Your Answer
8ecurrent data systemB8,SC 8ecurrent data systemB8,SC
<apan.s ma-or productivity gains are the results o! social changes brought about by 11111111 Statistical 0uality control Michael orter.s model !or &ndustry Analysis
Correct Answer
Your Answer
"it well but low opportunities Some !it and some mis!it ,i!!erence between desired and pro-ected per!ormance Managing S/6.s by a corporate 9ive the highest priority Managing S/6.s by a corporate 9ive the highest priority ,i!!erence between desired and pro-ected per!ormance
11111111 is a descriptive thought that a person holds about something /elie! /elie!
Companies have strenghts in a number o! areas but their )ey strength are !ew in number True True
Multiple Choice Multiple A s"er Question Correct Answer Your Answer "actors a!!ecting demand o! a product$ opulation % &ncrease in buying power opulation % &ncrease in buying power % /uyer pre!erences
Multiple Choice Si !le A s"er Question Correct Answer Your Answer Members o! this group per!orm uns)illed wor) and are poorly paid. They !all near the poverty line 6pper54ower 4ower56pper
Multiple Choice Multiple A s"er Question Correct Answer Your Answer The various variations o! +egotiated contract are Cost plus pricing % "ixed price % "ixed price and incentive Cost plus pricing % (ariable rice % "ixed price and incentive
Multiple Choice Si !le A s"er Question &t is a reduction in list price that helps mar)eter to ad-ust actual price without changing published list prices
Correct Answer Your Answer
,iscounts ,iscounts
Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Each product and brand has a status symbol potential True True These products move through short channels' Eggs% /read % Clothing % Cement Eggs% /read
Multiple Choice Multiple A s"er Question Correct Answer Your Answer The micro5environment consists o! !ollowing components' Mar)eting intermediaries % Customers % Competitors Mar)eting intermediaries % Customers % Competitors
Multiple Choice Multiple A s"er Question Correct Answer Your Answer #hat are the stages in new product development $ &dea screening % Mar)et testing % Commercialisation &dea screening % Mar)et testing % Commercialisation
Multiple Choice Si !le A s"er Question Correct Answer Your Answer =p.s o! o! Mar)eting should be considered in con-unction with =C.s =C.s
Multiple Choice Multiple A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Match The Follo"i ! Question Correct Answer Your Answer ure competition ure monopoly *ligopoly "or 11111111 items% reseller reorders goods when inventory gets low Standard Standard roduct characteristics that in!luence channel selection are Complexity % erishability % #eight erishability
Many sellers and buyers and none o! them have much e!!ect on the total demand%supply and product.s mar)et ure competition price *nly one seller and no competition permitted legally "ew sellers but account !or bul) o! industry.s sales Monopoly *ligopoly
Many sellers and buyers and each seller.s o!!ering is somewhat di!!erent than others Multiple Choice Si !le A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer
Monopolistic
Monopolistic
&t re!ers to !ormal and in!ormal rules% regulations and procedures that complements the company structure Systems Systems
Experimental research involves obtaining data !rom respondents in person% mail or by phone "alse True
Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer True/False Question Correct Answer Your Answer True/False Question Correct Answer ublicity is news carried in the mass media about a !irm and its products% policies or actions. True Mar)eting involves a bac)ward communication !rom consumer to producer True True 11111111 guides the development o! advertisements and personal sales presentations. A&,A A&,A The onus o! advertising% pricing and sales promotion policies is put on 11111111 distribution. Exclusive &ntegral 9roup in!luence is wea) both in product and brand choice in ,ecline stage o! roduct li!e cycle True "alse roduct means the 11111111 and services the company o!!ers the target mar)et. 9oods 9oods To avoid price competition% Mar)eter will set which o! the !ollowing price$ At mar)et level At mar)et level
Your Answer Select The #la $ Question Correct Answer Your Answer
True
11111111 is a modern plant consisting o! modules centered around a stage in the production process "lotilla concept 9eneral Electric Model
Multiple Choice Si !le A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer &n negotiated contracts% the bid selected by buyer is not necessarily the lowest True True Quantity discrepancy !or a convenience product in a mar)eting channel is ad-usted by ' 8etailer 8etailer
MM ass! %Petri a
Match The Follo"i ! Question Strategic organisational planning *b-ectives Strategies olicies
Correct Answer Top Management #hat is to be accomplished 7ow to achieve ob-ectives Constraints that limits the alternatives available
Your Answer Top Management #hat is to be accomplished 7ow to achieve ob-ectives Constraints that limits the alternatives available
Multiple Choice Si !le A s"er Question Quantity discrepancy !or a convenience product in a mar)eting channel is ad-usted by ' Correct Answer Your Answer 8etailer 8etailer
Multiple Choice Si !le A s"er Question Sa!ety stoc) available with a company is G?? units and seasonal stoc) is >H? units. The usage rate o! the product is H units2day and lead time is o! >? days. Calculate the basic stoc). Correct Answer Your Answer =?? units =?? units
Multiple Choice Si !le A s"er Question The price cut causes large increase in 0uantity sold and price rise results in !all in 0uantity sold. This demand is called Correct Answer Your Answer rice elastic rice elastic
Match The Follo"i ! Question This re!ers to the number o! product items within each product line. This includes all product item.s a company o!!ers. This is a group o! products that are related. This is the total number o! product lines.
Correct Answer roduct depth roduct mix roduct line. roduct breadth
Your Answer roduct depth roduct mix roduct line. roduct breadth
ricing strategies change over the li!e cycle o! the product True True
MM ass! %).% -S 5u(ars
True/False Question Correct Answer Your Answer A channel.s length is also called as hori;ontal dimension. "alse "alse
MM ass! %)/% -S 5u(ars
MM ass! %)0% -S 5u(ars
MM ass! %)1% -S 5u(ars
MM ass! %*2% Deepa$
Mar)eting concept provides a balance to the exchange process within the social system True True
Multiple Choice Si !le A s"er Question These items are directly bought by industrial buyers !rom producers rather than the middlemen Correct Answer Your Answer Expensive Speciality
11111111 is a broad plan o! action !or using an organisation.s resources to accomplish a ob-ective Strategy Strategy
Multiple Choice Multiple A s"er Question #hat is brea) down approach Correct Answer Your Answer Sales potential varies with country.s general level o! economic activity % Mar)et and sales potential is based on economic !orecast % +umber o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales Sales potential varies with country.s general level o! economic activity % +umber o! units that a buyer buys is multiplied by the total number o! potential buyers in that territory to arrive at total sales % Economic !orecasts are available !rom industry trade associations
Mar)eting concept has application only in pro!it oriented businesses. "alse "alse
,iversi!ication strategy involves diversi!ying away !rom their original core businesses True "alse
Multiple Choice Multiple A s"er
Question Correct Answer Your Answer
The participants in a communication process are ' Source % 8ecipient Source % Mar)eter % 8ecipient
Multiple Choice Si !le A s"er Question These groups tend to in!ormal behavoiur and there is continuous interaction among people Correct Answer Your Answer rimary 8e!erence
Multiple Choice Multiple A s"er Question Types o! psychological pricing are Correct Answer Your Answer restige % 4eader restige % (ariable % *dd % 4eader
Multiple Choice Si !le A s"er Question #hich is the shortest mar)eting channel !or an industrial product$ Correct Answer Your Answer roducer555E&ndustrial user roducer555E&ndustrial user
Multiple Choice Si !le A s"er Question #hat is product development$ Correct Answer Your Answer +ew product5Existing mar)et Existing product5+ew mar)et
Module o! "lotilla stri)es an optimum balance o! 11111111 and !lexibility Standardisation *pportunities
Multiple Choice Si !le A s"er Question The tool used !or decision ma)ing in . The alternate !utures . scenario is Correct Answer *ption (aluation model
Your Answer
Scenario planning
Multiple Choice Multiple A s"er Question ,rawbac)s o! Survey o! /uyer.s intention method are Correct Answer Your Answer Exposure % +ot accurate % Time consuming Time consuming % Sales may be in!lated or de!lated by sales team
11111111 identi!ies the impact o! any change on per!ormance Statistical 0uality control "lotilla concept
Secondary data is cheaper and !aster to collect than primary data True True
Multiple Choice Si !le A s"er Question This data is originated by original research through observation2 en0uiry Correct Answer Your Answer rimary data rimary data
Survey o! buyers. intentions techni0ue is comparatively costly and the data gathered is o! 0uestionable value. True True
Multiple Choice Multiple A s"er Question #hat is Marginal cost$ Correct Answer Your Answer The additional cost o! each unit o! product % &t ignores non price competition % Marginal revenue is less than average revenue The additional cost o! each unit o! product % &t ignores non price competition % Marginal revenue is less than average revenue
11111111 are di!!icult to change Attitudes 7abits
#hat is Mar)et enetration$ Existing product5Existing mar)et +ew product5Existing mar)et
roduct variety mar)eting presents di!!erent choices to set the companys. product apart !rom competitors. True True
The onus o! advertising% pricing and sales promotion policies is put on 11111111 distribution. Exclusive &ntensive
Changes in consumer.s buying patterns a!!ects channel.s hori;ontal and vertical dimensions. True True
Match The Follo"i ! Question Air5!reight &nventory carrying cost *rder processing cost ipe5line
Correct Answer &t is the best 0uality type o! transportation available. &t increases as the 0uantity ordered increases. &t decreases as the 0uantity ordered increases. &t is used to transport petroleum products to re!ineries.
Your Answer The advantage is speed and !lexibility in carrying small loads. &t is the best 0uality type o! transportation available. &t decreases as the 0uantity ordered increases. The advantage is low cost !or heavy and bul)y commodities that have relatively a low value in relation to weight.
Match The Follo"i ! Question Customer is the !ocal point in Tangible sources &ntangible sources Consumer to producer
Correct Answer Mar)eting Capital% machines%raw material &n!ormation% time and technology /ac)ward communication
Your Answer Mar)eting Capital% machines%raw material &n!ormation% time and technology /ac)ward communication
,emand !or industrial goods !luctuate more than consumer demand True
Your Answer
"alse
,emand is highly elastic !or industrial goods "alse "alse
4ow value but bul)y products move through11111111 channels. Short Short
Multiple Choice Multiple A s"er Question Senses in our body are Correct Answer Your Answer Taste % Touch % See Taste % Ear % Touch % See
Multiple Choice Multiple A s"er Question 8esearch design is classi!ied as ' Correct Answer Your Answer "unction % Methodology "unction % Methodology % redictive % Experimental
Multiple Choice Multiple A s"er Question "or exchange to ta)e place% which conditions must be satis!ied $ Correct Answer Your Answer Atleast two parties % Each party is capable o! communication and delivery % Each party has something that might be o! value to the other party Atleast two parties % Each party is capable o! communication and delivery % Each party has something that might be o! value to the other party
Multiple Choice Multiple A s"er Question The tangible inputs in a business are Correct Answer Your Answer Capital % Machine % Time Capital % Machine
11111111 is a bundle o! physical% chemical and2or intangible attributes that has the potential o! satis!ying customer wants. roduct Mar)et mix
#hat is 8ecurrent data$ 8outinely collected data 8outinely collected data
11111111 occurs when people inspite o! being 0uali!ied and experienced and trained have to settle !or a low level -ob. 6nderemployment 6nderemployment
11111111 allowance is used to communicate about the values o! the product and special event romotion romotion
Multiple Choice Si !le A s"er Question &t is an approach to cost reduction in which components are studied to determine i! they can be made by cheaper methods o! production Correct Answer Your Answer roduct (alue Analysis Cost (alue Analysis
Multiple Choice Multiple A s"er Question Advantages o! Ione pricing Correct Answer Your Answer &t is used !or products whose !reight cost is large in relation to product.s value % /uyers in di!!erent areas pay di!!erent delivered prices ,istant buyers pay less than the actual cost o! shipping % &t is used !or products whose !reight cost is large in relation to product.s value % /uyers in di!!erent areas pay di!!erent delivered prices
Multiple Choice Si !le A s"er Question Mission statements !or mar)eting oriented organisation are !ramed in terms o! ' Correct Answer Your Answer Customer want satis!action ro!itability
Multiple Choice Multiple A s"er Question A transaction ta)es place when Correct Answer There is time and place o! agreement % Two things o! value % Agreed upon conditions
Your Answer
*ne thing o! value % There is time and place o! agreement % Agreed upon conditions
A company.s pricing ob-ectives are in!luenced by time and circumstances True True
Multiple Choice Si !le A s"er Question 4ead time !or a product is >? days and usage rate is @ units2day. 8eorder point will be A Correct Answer Your Answer @? units >.H units
Multiple Choice Multiple A s"er Question Shorter distribution channel results in Correct Answer Your Answer 8educed costs % 4imited mar)et coverage 8educed costs % 4imited mar)et coverage
MM ass! %*&% -aura4
9ross margin is operating expenses D net pro!it. True True
Multiple Choice Multiple A s"er Question Types o! strategic business units are ' Correct Answer Your Answer Stars % Cash cows % Question mar)s Stars % Cash cows % Question mar)s
Multiple Choice Multiple A s"er Question Conditions !or a Success!ul Communication are ' Correct Answer Your Answer Sender transmits message % 8eceiver receives message Sender transmits message % 8eceiver receives message % Message has meaning
Multiple Choice Si !le A s"er Question roduction creates which type o! utility Correct Answer Your Answer "orm "orm
Multiple Choice Multiple A s"er Question Characteristics o! E!!ective segmentation Correct Answer Your Answer Actionable % Measurable % Accessible Actionable % Measurable % Accessible
Customers are brand%style and type conscious when buying 11111111 products. Special Special
11111111 guides the development o! advertisements and personal sales presentations. A&,A Advertising
8egistration +umber' +ame' Sub-ect' Assignment Status As *n'
G??=G@JG? 9aurav Mar)eting Management GH2?@2G??H Result 6or this Assi! (e t
Assignment ,ate +umber o! Correct Questions +umber o! S)ipped Questions +umber o! #rong Questions Total Questions attempted Total Mar)s obtained 8esult
GH2?@2G??H KH >? >G HJ JL *ut o! >??. ass
)*7 &7 9ap analysis )7 Corporate parenting *7 7eartland business +7 /allast business &7 Mis!it with understanding o! critical success !actors )7 Some !it and some mis!it *7 ,i!!erence between desired and pro-ected per!ormance +7 Managing S/6.s by a corporate ,7 9ive the highest priority .7 "it well but low opportunities
*17 &7 Tangible sources )7 &ntangible sources *7 Consumer to producer +7 Customer is the !ocal point in &7 "orward communication )7 Capital% machines%raw material *7 Mar)eting +7 Selling ,7 /ac)ward communication .7 &n!ormation% time and technology
+27 &7 &nventory carrying cost )7 *rder processing cost &7 &t is used to transport petroleum products to re!ineries. )7 &t is the best 0uality type o! transportation available.
*7 ipe5line +7 Air5!reight
*7 &t increases as the 0uantity ordered increases. +7 The advantage is speed and !lexibility in carrying small loads. ,7 &t decreases as the 0uantity ordered increases. .7 The advantage is low cost !or heavy and bul)y commodities that have relatively a low value in relation to weight.
+&7 &7 Encoding )7 ,ecoding *7 +oise +7 "eedbac) &7 A means by which source communicates the message )7 &nterpreting the message by receiver *7 Consumers are selective in choosing messages they receive +7 &t inter!eres with communication process ,7 utting meaning to symbols conveyed as messages
.7 Communication !rom receiver to sender
+17 &7 4aw o! demand )7 Change in demand *7 Change in 0uantity demanded +7 ,emand elasticity &7 rice cut causes revenue to decrease
)7 More or less units are bought despite no change in price *7 rice cut causes revenue to increase
+7 E!!ect on price due to change in 0uantity demanded and revenue ,7 More units are demanded at lower price .7 &ncrease in 0uantity demanded due to reduction in price
,27 &7 +o control over price )7 Total control over price *7 ,irect relationship between price and 0uality +7 Sensitivity to price di!!erential &7 6nsought products )7 restige products
*7 Monopoly +7 ,7 rice awareness rice consciousness
.7 Competitive environment
,&7 &7 Trade discount )7 Cumulative 0uantity discount *7 +on5cumulative 0uantity discount +7 Cash discount &7 9iven !or paying promptly )7 ,iscount percetage increases as the 0uantity purchased increases *7 9iven to induce buyers to place orders in advance o! need +7 Applies to a single order ,7 8eduction in list price to channel menbers .7 Applies to multiple orders
,)7 &7 *nly one seller and no competition permitted legally )7 "ew sellers but account !or bul) o! industry.s sales *7 Many sellers and buyers and each seller.s o!!ering is somewhat di!!erent than others +7 Many sellers and buyers and none o! them have much e!!ect on the total demand%supply and product.s mar)et price &7 *ligopoly )7 ure oligopoly
*7 Monopoly +7 ,7 ure monopoly ure competition
.7 Monopolistic
,*7 &7 *b-ectives )7 Strategies *7 olicies +7 Strategic organisational planning &7 Top Management )7 Middle Management *7 Constraints that limits the alternatives available +7 4ower Management ,7 7ow to achieve ob-ectives .7 #hat is to be accomplished
,+7
&7 Actual sel! concept )7 *thers sel! concept *7 ersonality +7 /iogenetic needs
&7 Esteem% 8ecognition )7 7unger% Thirst *7 Stimulus +7 7ow the person thin)s others see him ,7 7ow person views himsel! .7 ,e!erence% Autonomy
Multiple Choice Si !le A s"er Question #hat is product concept$ Correct Answer Your Answer ,etailed version o! idea stated in consumer terms Stage in new product development process
Concentration on that segment o! mar)et which has the maximum number o! people is called 11111111 Mar)et !allacy Target mar)et
Multiple Choice Multiple A s"er Question 7ow does .structure. reduce internal uncertainity arising out o! human behaviour Correct Answer Your Answer Control mechanism % ,epartmentalisation "orecasting % Control mechanism % Specialisation
Multiple Choice Si !le A s"er Question The traditional approach towards uncertainity is Correct Answer Your Answer /inary /inary
Multiple Choice Multiple A s"er Question The culture o! a company is conveyed through Correct Answer Your Answer 8ites % Myths % 8ituals 8ites % Myths % Style
Multiple Choice Si !le A s"er Question &t is the most in!luential primary re!erence group shaping a buyer.s behaviour Correct Answer Your Answer "amily "amily
Multiple Choice Multiple A s"er Question Categories o! adopters are Correct Answer Your Answer &nnovators % Early adopters % 4aggards &nnovators % Early adopters
3 romotion3 is considered in con-unction with 3Convenience3 . "alse
MM ass! %*&% -aura4
9ross margin is operating expenses D net pro!it. True True
Multiple Choice Multiple A s"er Question Types o! strategic business units are ' Correct Answer Your Answer Stars % Cash cows % Question mar)s Stars % Cash cows % Question mar)s
Multiple Choice Multiple A s"er Question Conditions !or a Success!ul Communication are ' Correct Answer Your Answer Sender transmits message % 8eceiver receives message Sender transmits message % 8eceiver receives message % Message has meaning
Multiple Choice Multiple A s"er Question Characteristics o! E!!ective segmentation Correct Answer Your Answer Actionable % Measurable % Accessible Actionable % Measurable % Accessible
Customers are brand%style and type conscious when buying 11111111 products. Special Special
11111111 guides the development o! advertisements and personal sales presentations. A&,A Advertising
G??=G@JG? 9aurav Mar)eting Management GH2?@2G??H Result 6or this Assi! (e t
GH2?@2G??H KH >? >G HJ JL *ut o! >??. ass
)*7 &7 9ap analysis )7 Corporate parenting *7 7eartland business +7 /allast business &7 Mis!it with understanding o! critical success !actors )7 Some !it and some mis!it *7 ,i!!erence between desired and pro-ected per!ormance +7 Managing S/6.s by a corporate ,7 9ive the highest priority .7 "it well but low opportunities
*17 &7 Tangible sources )7 &ntangible sources *7 Consumer to producer +7 Customer is the !ocal point in &7 "orward communication )7 Capital% machines%raw material *7 Mar)eting +7 Selling ,7 /ac)ward communication .7 &n!ormation% time and technology
+27 &7 &nventory carrying cost )7 *rder processing cost &7 &t is used to transport petroleum products to re!ineries. )7 &t is the best 0uality type o! transportation available.
*7 ipe5line +7 Air5!reight
*7 &t increases as the 0uantity ordered increases. +7 The advantage is speed and !lexibility in carrying small loads. ,7 &t decreases as the 0uantity ordered increases. .7 The advantage is low cost !or heavy and bul)y commodities that have relatively a low value in relation to weight.
+&7 &7 Encoding )7 ,ecoding *7 +oise +7 "eedbac) &7 A means by which source communicates the message )7 &nterpreting the message by receiver *7 Consumers are selective in choosing messages they receive +7 &t inter!eres with communication process ,7 utting meaning to symbols conveyed as messages
.7 Communication !rom receiver to sender
+17 &7 4aw o! demand )7 Change in demand *7 Change in 0uantity demanded +7 ,emand elasticity &7 rice cut causes revenue to decrease
)7 More or less units are bought despite no change in price *7 rice cut causes revenue to increase
+7 E!!ect on price due to change in 0uantity demanded and revenue ,7 More units are demanded at lower price .7 &ncrease in 0uantity demanded due to reduction in price
,27 &7 +o control over price )7 Total control over price *7 ,irect relationship between price and 0uality +7 Sensitivity to price di!!erential &7 6nsought products )7 restige products
*7 Monopoly +7 ,7 rice awareness rice consciousness
.7 Competitive environment
,&7 &7 Trade discount )7 Cumulative 0uantity discount *7 +on5cumulative 0uantity discount +7 Cash discount &7 9iven !or paying promptly )7 ,iscount percetage increases as the 0uantity purchased increases *7 9iven to induce buyers to place orders in advance o! need +7 Applies to a single order ,7 8eduction in list price to channel menbers .7 Applies to multiple orders
,)7 &7 *nly one seller and no competition permitted legally )7 "ew sellers but account !or bul) o! industry.s sales *7 Many sellers and buyers and each seller.s o!!ering is somewhat di!!erent than others +7 Many sellers and buyers and none o! them have much e!!ect on the total demand%supply and product.s mar)et price &7 *ligopoly )7 ure oligopoly
*7 Monopoly +7 ,7 ure monopoly ure competition
.7 Monopolistic
,*7 &7 *b-ectives )7 Strategies *7 olicies +7 Strategic organisational planning &7 Top Management )7 Middle Management *7 Constraints that limits the alternatives available +7 4ower Management ,7 7ow to achieve ob-ectives .7 #hat is to be accomplished
,+7
&7 Actual sel! concept )7 *thers sel! concept *7 ersonality +7 /iogenetic needs
&7 Esteem% 8ecognition )7 7unger% Thirst *7 Stimulus +7 7ow the person thin)s others see him ,7 7ow person views himsel! .7 ,e!erence% Autonomy
Multiple Choice Si !le A s"er Question #hat is product concept$ Correct Answer Your Answer ,etailed version o! idea stated in consumer terms Stage in new product development process
Concentration on that segment o! mar)et which has the maximum number o! people is called 11111111 Mar)et !allacy Target mar)et
Multiple Choice Multiple A s"er Question 7ow does .structure. reduce internal uncertainity arising out o! human behaviour Correct Answer Your Answer Control mechanism % ,epartmentalisation "orecasting % Control mechanism % Specialisation
Multiple Choice Si !le A s"er Question The traditional approach towards uncertainity is Correct Answer Your Answer /inary /inary
Multiple Choice Multiple A s"er Question The culture o! a company is conveyed through Correct Answer Your Answer 8ites % Myths % 8ituals 8ites % Myths % Style
Multiple Choice Multiple A s"er Question Categories o! adopters are Correct Answer Your Answer &nnovators % Early adopters % 4aggards &nnovators % Early adopters
3 romotion3 is considered in con-unction with 3Convenience3 . "alse
MM ass! %*)% -race
7igh level o! public scrutiny tends to ma)e 9ovt. decisions slow. True True
Multiple Choice Si !le A s"er Question #hich is the products that potential customers do not )now about it or they do not want yet. Correct Answer Your Answer 6nsought 6nsought
Multiple Choice Si !le A s"er Question ,octor.s services in an emergency are called which type o! products$ Correct Answer Your Answer 6nsought Speciality
3 romotion3 is considered in con-unction with 3Convenience3 . "alse True
,emographic% cultural% political% natural etc combine to !orm 11111111 environment. Macro Macro
Multiple Choice Multiple A s"er Question The micro5environment consists o! !ollowing components' Correct Answer Mar)eting intermediaries % Customers % Competitors
MM assgn :33: Satyajit Select The #la $ Question 11111111 is an important tool !or planning and controlling the !irm.a activities Correct Answer Sales "orecast Your Answer Sales "orecast Multiple Choice Multiple A s"er Question Characteristics !or e!!ective mar)et segmentation are' Correct Answer Actionable % Measurable % Accessible Your Answer Measurable % Accessible % Actionable Multiple Choice Si !le A s"er Question roduct classi!ication is based on Correct Answer /uyer behaviour Your Answer /uyer behaviour True/False Question /oston consultance group Matrix !ocusses on !uture business. Correct Answer "alse Your Answer "alse Multiple Choice Multiple A s"er Question Mar)et segmentation can be done on the basis o! !ollowing !actors Correct Answer sychographic % ,emographic % 9eographic Your Answer sychographic % ,emographic % 9eographic Multiple Choice Multiple A s"er Question "or exchange to ta)e place% which conditions must be satis!ied $ Correct Answer Atleast two parties % Each party is capable o! communication and delivery % Each party has something that might be o! value to the other party Your Answer Atleast two parties % Each party is capable o! communication and delivery % Each party has something that might be o! value to the other party Multiple Choice Multiple A s"er Question Mar)et means' Correct Answer eople with desires % eople with willingness and ability to buy % eople become customer as they are authorised to buy Your Answer eople with desires % eople with willingness to buy % eople with willingness and ability to buy True/False Question Sta!!ing !unction applies to all company levels irrespective o! levels o! hierarchy Correct Answer True Your Answer True Multiple Choice Si !le A s"er Question This involves combining two or more levels o! a channel under one participant.s control. Correct Answer (ertical integration Your Answer (ertical integration Multiple Choice Si !le A s"er Question An example o! #ant is ' Correct Answer Continental !ood Your Answer Continental !ood Multiple Choice Multiple A s"er Question #ays to ma)e people do trial purchases$ Correct Answer Coupon o!!ers % ,iscounts % Samples Your Answer Coupon o!!ers % ,iscounts % Samples Select The #la $ Question <apan.s ma-or productivity gains are the results o! social changes brought about by 11111111 Correct Answer Statistical 0uality control Your Answer Statistical 0uality control Select The #la $ Question The onus o! advertising% pricing and sales promotion policies is put on 11111111 distribution. Correct Answer Exclusive Your Answer Exclusive Multiple Choice Multiple A s"er Question /elie!s are based on Correct Answer :nowledge % *pinion % "aith Your Answer :nowledge % *pinion % "aith True/False Question 3&dea screening3 stage reduces the number o! ideas based on company.s criteria. Correct Answer True Your Answer True Select The #la $ Question "irm.s that lac) promotional s)ills rely on 11111111 !or promotional push. Correct Answer Middlemen Your Answer Middlemen Multiple Choice Multiple A s"er
Question Concept o! mar)eting includes study o! Correct Answer Transaction % Trans!er % Exchange Your Answer Transaction % Trans!er % Exchange Multiple Choice Multiple A s"er Question hysical distribution management includes Correct Answer Manu!acturer % Middlemen % #arehouse operators Your Answer Manu!acturer % Middlemen % #arehouse operators True/False Question Mar)et oriented organisation do not need to prepare a mar)eting mix !or a product that o!!ers !ew consumer bene!its Correct Answer True Your Answer True Multiple Choice Si !le A s"er Question The tool used !or decision ma)ing in . The alternate !utures . scenario is Correct Answer *ption (aluation model Your Answer Scenario planning Multiple Choice Si !le A s"er Question &n which stage o! product li!e cycle % re!erence group in!luence is strong in product and brand choice Correct Answer 9rowth Your Answer 9rowth True/False Question ,iversi!ication strategy involves diversi!ying away !rom their original core businesses Correct Answer True Your Answer True Select The #la $ Question The research ob-ectives are stated as 11111111 to be tested Correct Answer 7ypothesis Your Answer 7ypothesis Multiple Choice Multiple A s"er Question Target mar)eting involves Correct Answer Mar)et targeting % Mar)et segmentation Your Answer Mar)et targeting % Mar)et segmentation % Mar)et positioning True/False Question The demand !or a speci!ic brand within a product category is called selective demand. Correct Answer True Your Answer True Multiple Choice Si !le A s"er Question ut the stages o! adoption process in order Correct Answer Awareness% interest% evaluation% trial% adoption Your Answer Awareness% interest% evaluation% trial% adoption Select The #la $ Question An organisational assessment uncovers11111111 Correct Answer #ea)nesses Your Answer #ea)nesses Multiple Choice Si !le A s"er Question Mar)eter has no control over setting the price in which type o! mar)et structure$ Correct Answer Competition Your Answer Competition Multiple Choice Si !le A s"er Question *rganisations that ac0uire goods and services that are sold2rented and supplied to others Correct Answer &ndustrial Mar)et Your Answer &ndustrial Mar)et Multiple Choice Si !le A s"er Question A superior product is priced at Correct Answer Above mar)et level Your Answer rice elastic Multiple Choice Multiple A s"er Question Total cost concept includes Correct Answer ,amaged goods % &nventory obsolescence % Transportation Your Answer ,amaged goods % &nventory obsolescence % Transportation True/False Question roduct% place and promotion elements in the mar)eting mix are viewed as cost !actors. Correct Answer True Your Answer True True/False Question A!ter sales service is provided in a customer orirnted !irm Correct Answer True Your Answer True Multiple Choice Si !le A s"er
Question This ob-ective lends a !irm to set a low price to !orce ine!!icient rivals out o! the industry Correct Answer Sha)e out Your Answer rice stabilisation Select The #la $ Question 11111111 is a broad plan o! action !or using an organisation.s resources to accomplish a ob-ective Correct Answer Strategy Your Answer Strategy Multiple Choice Si !le A s"er Question 9overnment units that purchase or rent goods !or carrying out main !unctions o! government is called Correct Answer 9overnment Mar)et Your Answer 9overnment Mar)et Select The #la $ Question 11111111 guides the development o! advertisements and personal sales presentations. Correct Answer A&,A Your Answer A&,A Multiple Choice Multiple A s"er Question 4imitations o! Traditional cost accounting are Correct Answer Assumes !actory as an isolated entity % &t measures only the cost o! producing Your Answer Assumes !actory as an isolated entity % &t measures only the cost o! producing True/False Question Mar)eting strategies are developed to support broad mar)eting ob-ectives Correct Answer True Your Answer True Multiple Choice Multiple A s"er Question The reseller.s assortment in!luences it.s Correct Answer Mar)eting mix % Customer mix % Supplier mix Your Answer Mar)eting mix % Customer mix % Supplier mix Select The #la $ Question The bene!its o! a change in process are de!ined in terms o! 11111111 cost savings Correct Answer 4abour Your Answer 4abour True/False Question Mar)eting involves a bac)ward communication !rom consumer to producer Correct Answer True Your Answer True Multiple Choice Si !le A s"er Question #hat involves review o! pro-ected sales% costs and pro!its. Correct Answer /usiness analysis Your Answer /usiness analysis Select The #la $ Question 11111111 o! physical distribution activities increases it.s productivity as well as o! manu!acturer. Correct Answer Automation Your Answer Automation Select The #la $ Question Messages are made o! 11111111 Correct Answer Symbols Your Answer Symbols MM assgn :34: Satyajit Select The #la $ Question The cost o! warehousing% transportation% inventory and handling products together constitutes 11111111 concept. Correct Answer Total cost Your Answer Total cost Select The #la $ Question #holesalers and retailers help manu!acturer in carrying 11111111 !low to !inal buyers. Correct Answer Title Your Answer Title Multiple Choice Multiple A s"er Question 8esearch design is classi!ied as ' Correct Answer "unction % Methodology Your Answer "unction % Methodology Multiple Choice Multiple A s"er Question Categories o! adopters are Correct Answer &nnovators % Early adopters % 4aggards Your Answer &nnovators % 4aggards Multiple Choice Si !le A s"er Question #hat is diversi!ication$
Correct Answer +ew product5+ew mar)et Your Answer +ew product5+ew mar)et Select The #la $ Question 11111111 can price it.s product without any regard to competitor. Correct Answer ure monopolist Your Answer ure monopolist Select The #la $ Question 11111111 occurs when people inspite o! being 0uali!ied and experienced and trained have to settle !or a low level -ob. Correct Answer 6nderemployment Your Answer 6nderemployment Select The #la $ Question Total cost is the sum o! 11111111 D (ariable cost. Correct Answer "ixed cost Your Answer "ixed cost Multiple Choice Si !le A s"er Question Maximum number o! new product ideas come !rom Correct Answer &nternal sources Your Answer &nternal sources Multiple Choice Si !le A s"er Question roducer555E#holesaler555E8etalier555EConsumer is a common channel !or ' Correct Answer Chocolates Your Answer Chocolates Multiple Choice Multiple A s"er Question #hen is demand inelastic$ Correct Answer rice cut causes revenue to decrease % rice rise causes revenue to increase Your Answer rice cut causes revenue to decrease % rice rise causes revenue to increase Multiple Choice Multiple A s"er Question roduct characteristics that in!luence channel selection are Correct Answer Complexity % erishability % #eight Your Answer Complexity % erishability % #eight Select The #la $ Question Customers are brand%style and type conscious when buying 11111111 products. Correct Answer Special Your Answer Special Multiple Choice Si !le A s"er Question This discount is o!!ered to customers to encourage them to remain loyal buyers Correct Answer Quantity discount Your Answer Trade discount True/False Question ricing strategies change over the li!e cycle o! the product Correct Answer True Your Answer True Multiple Choice Multiple A s"er Question 6ses o! Mar)et research are' Correct Answer Advertising e!!ectiveness % Sales !orecasting % &denti!ying mar)et trends Your Answer Advertising e!!ectiveness % Sales !orecasting % &denti!ying mar)et trends Multiple Choice Si !le A s"er Question #hen the 0uantity bought remains steady regardless o! change in price% it is called Correct Answer rice inelastic Your Answer rice elastic Multiple Choice Multiple A s"er Question Trade promotions include Correct Answer ush money allowance % romotional allowance Your Answer ush money allowance % romotional allowance Select The #la $ Question To!!ees and chocolates% maga;ines etc are examples o! 11111111 products Correct Answer &mpulse Your Answer &mpulse True/False Question /uyers are geographically concentrated in the consumer mar)et. Correct Answer "alse Your Answer "alse Multiple Choice Si !le A s"er Question &t is the process o! selecting people !or company positions and developing s)ills and abilities !or assignments in the company Correct Answer Sta!!ing Your Answer Sta!!ing True/False Question The hypothesis may prove to be either right or wrong Correct Answer True Your Answer True
Multiple Choice Multiple A s"er Question Commercial sources have !ollowing sources Correct Answer Advertising % ac)aging % Sales persons Your Answer Advertising % Mass media True/False Question ,emand is highly elastic !or industrial goods Correct Answer "alse Your Answer "alse Match The Follo"i ! Question Correct Answer Your Answer Motivational research &t analyses consumer motives &t analyses consumer motives 7istorical research 6ses past experiences to !ind solutions 6ses past experiences to !ind solutions Survey research *btains data !rom respondents in person &t is used to !orecast !uture values such as sales revenue etc Experimental research *ne !actor is constant and holding other !actors Tests hypothesis about the relationship between dependent variables Select The #la $ Question A speciality product is 11111111 intensively distributed than a shopping product Correct Answer 4ess Your Answer 4ess Multiple Choice Si !le A s"er Question This distribution is necessary !or most convenience goods. Correct Answer &ntensive Your Answer Selective True/False Question Experimental research involves obtaining data !rom respondents in person% mail or by phone Correct Answer "alse Your Answer "alse Multiple Choice Si !le A s"er Question , in A&,A stands !or ' Correct Answer ,esire Your Answer ,emand True/False Question Companies have strenghts in a number o! areas but their )ey strength are !ew in number Correct Answer True Your Answer True Multiple Choice Multiple A s"er Question #hat are psychogenetic needs Correct Answer /elonging % 8ecognition Your Answer /elonging % 8ecognition Select The #la $ Question roduct 11111111 plays a ma-or role in distribution strategy. Correct Answer Awareness Your Answer Awareness Multiple Choice Multiple A s"er Question 7arveststrategy is used !or Correct Answer ,ogs % Question mar)s Your Answer ,ogs % Stars % Cash cowsCash cowsc True/False Question 9roup in!luence is wea) both in product and brand choice in ,ecline stage o! roduct li!e cycle Correct Answer True Your Answer True Multiple Choice Si !le A s"er Question Members o! this group per!orm uns)illed wor) and are poorly paid. They !all near the poverty line Correct Answer 6pper54ower Your Answer 6pper54ower Multiple Choice Si !le A s"er Question The traditional approach towards uncertainity is Correct Answer /inary Your Answer /inary Multiple Choice Si !le A s"er
Question 9roups having a direct in!luence on a person are called Correct Answer Membership groups Your Answer Membership groups Multiple Choice Multiple A s"er Question lanning o! long term strategies are based on !ollowing !actors' Correct Answer *pportunity % *b-ectives% Strategies% Situation assessment% *rganisation mission % 8esources Your Answer *pportunity % *b-ectives% Strategies% Situation assessment% *rganisation mission % 8esources Multiple Choice Multiple A s"er Question The external sources o! rimary data are ' Correct Answer 8etailer % #holesaler % 4ibraries Your Answer 8etailer % #holesaler % 4ibraries Multiple Choice Si !le A s"er Question Mar)eter tries to see) what )ind o! response !rom the other party$ Correct Answer /ehavioural Your Answer /ehavioural True/False Question A company.s pricing ob-ectives are in!luenced by time and circumstances Correct Answer True Your Answer True Select The #la $ Question roduct means the 11111111 and services the company o!!ers the target mar)et. Correct Answer 9oods Your Answer 9oods True/False Question roduct concept testing through physical presentation increase the reliability o! test. Correct Answer True Your Answer True Multiple Choice Multiple A s"er Question #hat are the stages in new product development $ Correct Answer &dea screening % Mar)et testing % Commercialisation Your Answer &dea screening % Mar)et testing % Commercialisation Select The #la $ Question Modern Accounting uses 11111111 as a unit o! measure Correct Answer Time Your Answer Time Match The Follo"i ! Question Correct Answer Your Answer #ide mar)et coverage is achieved. &ntensive distribution. &ntensive distribution. 7elps in the process o! matching demand and supply. Mar)eting channel Mar)eting channel +o intermediaries between producer and consumer. ,irect channel ,irect channel Combining two or more levels o! a channel under one participant.s control. (ertical integration (ertical integration True/False Question Augmented product includes the actual product plus any additional services such as maintenance% intallation etc. Correct Answer True Your Answer True MM ass! %*,% Ma i
Match The Follo"i ! Question ,emand elasticity 4aw o! demand Change in demand Change in 0uantity demanded
Correct Answer E!!ect on price due to change in 0uantity demanded and revenue More units are demanded at lower price More or less units are bought despite no change in price &ncrease in 0uantity demanded due to reduction in price
Your Answer E!!ect on price due to change in 0uantity demanded and revenue More units are demanded at lower price More or less units are bought despite no change in price &ncrease in 0uantity demanded due to reduction in price
Multiple Choice Multiple A s"er Question 7arveststrategy is used !or Correct Answer Your Answer ,ogs % Question mar)s ,ogs % Question mar)s
S)imming pricing involves11111111 ris). 4ow 4ow
The demand !or necessities tends to be more price elastic than the demand !or luxury products. "alse "alse
Multiple Choice Si !le A s"er Question 3 #hen to order3 is called Correct Answer Your Answer 8e5order point 8e5order point
11111111 routinely per!orms all !unctions on recurrent% internal and external data 8ecurrent data systemB8,SC 8ecurrent data systemB8,SC
Multiple Choice Multiple A s"er Question roduct characteristics that in!luence channel selection are Correct Answer Complexity % erishability % #eight
MM ass! %*.% Ra3esh
Multiple Choice Multiple A s"er Question ,rawbac)s o! Survey o! /uyer.s intention method are Correct Answer Your Answer Exposure % +ot accurate % Time consuming +ot accurate % Time consuming % Sales may be in!lated or de!lated by sales team % Exposure
Multiple Choice Si !le A s"er Question They are homogeneous and enduring divisions in a society which are hierarchically ordered and his members have similar interests and behaviour Correct Answer Your Answer Social class Social class
Multiple Choice Si !le A s"er Question &t !ocusses on one or more selected mar)et segments and develops separate mar)eting mix !or each segment Correct Answer Your Answer Target Mar)eting Mar)et Segmentation
Multiple Choice Si !le A s"er Question , in A&,A stands !or ' Correct Answer Your Answer ,esire ,eduction
Multiple Choice Si !le A s"er Question This !orecasting method is based on the opinion o! company.s o!!icers Correct Answer Your Answer Executive <udgement Mass Mar)eting
3&dea screening3 stage reduces the number o! ideas based on company.s criteria. True "alse
The demand !or a product is 11111111 when price cut causes revenue to increase. rice elastic
MM ass! %*/% Ra3esh
roduct variety mar)eting presents di!!erent choices to set the companys. product apart !rom competitors. True "alse
Sales contests% consumer contests are examples o! public relations. "alse True
Multiple Choice Si !le A s"er Question &t is a reduction in list price that helps mar)eter to ad-ust actual price without changing published list prices Correct Answer Your Answer ,iscounts ,iscounts
Multiple Choice Multiple A s"er Question "orecasting methods !or existing products are Correct Answer Your Answer Simple trend analysis % Time series analysis % Correlation method Simple trend analysis % Time series analysis % Correlation method % Mar)et tests
Multiple Choice Si !le A s"er Question These groups tend to in!ormal behavoiur and there is continuous interaction among people Correct Answer Your Answer rimary 8e!erence
Multiple Choice Multiple A s"er Question The participants in a communication process are ' Correct Answer Your Answer Source % 8ecipient Customer % Source % Mar)eter % 8ecipient
Multiple Choice Si !le A s"er Question 3 #hen to order3 is called Correct Answer Your Answer 8e5order point E*Q
Match The Follo"i ! Question "eedbac)
Correct Answer Communication !rom receiver to sender
Your Answer &nterpreting the message by receiver
MM ass! %*0% Ra3esh
11111111 is a descriptive thought that a person holds about something /elie! /elie!
Multiple Choice Si !le A s"er Question #ho provides time and place utility$ Correct Answer Your Answer &ntermediary &ntermediary
Match The Follo"i ! Question /iogenetic needs Actual sel! concept *thers sel! concept ersonality
Correct Answer 7unger% Thirst 7ow person views himsel! 7ow the person thin)s others see him ,e!erence% Autonomy
Your Answer 7unger% Thirst 7ow person views himsel! 7ow the person thin)s others see him ,e!erence% Autonomy
Module o! "lotilla stri)es an optimum balance o! 11111111 and !lexibility Standardisation Strengths
Multiple Choice Multiple A s"er Question 4earning consists o! Correct Answer Your Answer Cues % ,rives % 8esponse Cues % ,rives % 8esponse
Multiple Choice Multiple A s"er Question The micro5environment consists o! !ollowing components' Correct Answer Your Answer Mar)eting intermediaries % Customers % Competitors Mar)eting intermediaries % Customers % Competitors
Score Car8
G??=?@>L@ Mayur 7ala)atti Mar)eting Management >?2?L2G??H Result 6or this Assi! (e t
>?2?L2G??H == > K =L M@ *ut o! >??. ass
Clic) here to view the list o! attempted 0uestion and answers.
MM ass! %*1% Ma9ur
Multiple Choice Si !le A s"er Question Sa!ety stoc) available with a company is G?? units and seasonal stoc) is >H? units. The usage rate o! the product is H units2day and lead time is o! >? days. Calculate the basic stoc). Correct Answer Your Answer =?? units =?? units
Multiple Choice Si !le A s"er Question &t is that element o! a plan that speci!ies what is to be accomplished Correct Answer Your Answer *b-ectives *b-ectives
Mar)eting concept has application only in pro!it oriented businesses. "alse "alse
The research ob-ectives are stated as 11111111 to be tested 7ypothesis 7ypothesis
Multiple Choice Multiple A s"er Question A!ter the new product has passed the conceptual stages it becomes more concrete in which stages$ Correct Answer Your Answer Test mar)eting % Commercialisation % roduct development Test mar)eting % Commercialisation % roduct development
Multiple Choice Si !le A s"er Question "eedbac) is !astest in which o! the !ollowing channels' Correct Answer ersonal selling
MM ass! %+2% Sai$at
Mar)eting involves a bac)ward communication !rom consumer to producer True True
Multiple Choice Si !le A s"er Question 8ecession stage in business cycle is also called Correct Answer Your Answer Slowdown Slowdown
Multiple Choice Si !le A s"er Question &t concentrates on organisation design and wor) !low Correct Answer Your Answer "lotilla Systems approach
Multiple Choice Multiple A s"er Question "eatures o! Question Mar)s$ Correct Answer Your Answer 7igh growth % 4ow share S/6s 7igh growth % 4ow share S/6s
/uyers are geographically concentrated in the consumer mar)et. "alse "alse
Multiple Choice Si !le A s"er Question Quantity discrepancy !or a convenience product in a mar)eting channel is ad-usted by ' Correct Answer Your Answer 8etailer 8etailer
Satis!ying 11111111 reduces tension +eed
MM ass! %+&% See(a
Multiple Choice Si !le A s"er Question Correct Answer Your Answer Select The #la $ Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer True/False Question Correct Answer Your Answer True/False Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer Match The Follo"i !
#hen the 0uantity bought remains steady regardless o! change in price% it is called rice inelastic rice inelastic
Mar)eting concept provides a balance to the exchange process within the social system True "alse
#hen is demand price elastic$ rice cut causes revenue to increase % rice rise causes revenue to decrease rice cut causes revenue to increase % rice rise causes revenue to decrease
Mar)eter discourages his brand users !or brand switching. True True
&ndirect channels !or industrial products are longer than consumer product channels. "alse "alse
"actors a!!ecting demand o! a product$ opulation % &ncrease in buying power opulation % &ncrease in buying power % ,ecrease in buying power
#ays to ma)e people do trial purchases$ Coupon o!!ers % ,iscounts % Samples 9ood pac)aging % Coupon o!!ers % ,iscounts
8ecovery stage in business cycle is also called 6pswing 6pswing
MM ass! %+)% :e(a t
Multiple Choice Multiple A s"er Question Correct Answer Your Answer
The micro5environment consists o! !ollowing components' Customers % Competitors % Mar)eting intermediaries Competitors % Mar)eting intermediaries % Customers
11111111 leads to mar)et !ragmentation. Competition Competition
Economic !orecasts are available !rom industry trade associations False True
The greater the number o! substitutes !or a product% the less price elastic is its demand. False True
Multiple Choice Multiple A s"er Question Correct Answer Your Answer Multiple Choice Si !le A s"er Question Correct Answer Your Answer
The reseller.s assortment in!luences it.s Mar$eti ! (i; % Customer mix % Supplier mix Customer mix % Supplier mix % #u9er (i;
rosperity stage in business cycle is also called /oom /oom
Multiple Choice Si !le A s"er Question Correct Answer Your Answer
#hat !actors constitute natural environment$ +atural resources +atural resources
Concept o! mar)eting includes study o! Transaction % Trans!er % Exchange Exchange % Transaction % Trans!er
Mar)et segmentation is the decision to identi!y di!!erent groups that compose the mar)et and to develop speci!ic product !or each o! these groups. "alse True
Systems are !ormal and in!ormal rules and regulations that complements the company structure True True
,emographic% cultural% political% natural etc combine to !orm 11111111 environment. Macro Macro
A!ter sales service is provided in a customer orirnted !irm True True
"eedbac) is !astest in which o! the !ollowing channels' ersonal selling ersonal selling
&nternal records such as sales reports% cost and accounting in!ormation are expensive to obtain. "alse "alse
Sales contests% consumer contests are examples o! public relations. "alse True
,isadvantages o! rimary data are ' Cost !actor % Time !actor Cost !actor % Time !actor
Trade promotions include ush money allowance % romotional allowance ush money allowance % romotional allowance
&t is the process o! selecting people !or company positions and developing s)ills and abilities !or assignments in the company Sta!!ing Sta!!ing
To serve a mar)et segment pro!itably means Sales revenue generated is more than cost o! mar)eting e!!ort Sales revenue generated is more than cost o! mar)eting e!!ort
Multiple Choice Si !le A s"er Question A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5 Correct Answer Your Answer ,iet co)e epsi
Multiple Choice Si !le A s"er Question The greatest amount o! satis!action comes !rom which utility Correct Answer Your Answer ossession ossession
Multiple Choice Si !le A s"er Question #ho provides time and place utility$ Correct Answer Your Answer &ntermediary Supplier
Multiple Choice Si !le A s"er Question &n which phase o! production era% the producer and consumer are the same $ Correct Answer Your Answer Subsistence Subsistence
Multiple Choice Si !le A s"er Question Consumerism emerged in which era o! Mar)eting$ Correct Answer Your Answer Sales Sales
Multiple Choice Si !le A s"er Question Mar)eter tries to see) what )ind o! response !rom the other party$ Correct Answer Your Answer /ehavioural /ehavioural
Multiple Choice Si !le A s"er Question Mar)eting arises !rom $ Correct Answer Exchange
Multiple Choice Multiple A s"er Question Types o! psychological pricing are Correct Answer Your Answer restige % *dd % 4eader restige % *dd % 4eader
11111111 is a broad plan o! action !or using an organisation.s resources to accomplish a ob-ective Strategy Strategy
roduct variety mar)eting presents di!!erent choices to set the companys. product apart !rom competitors. True True
Mar)eter discourages his brand users !or brand switching. True "alse
Multiple Choice Multiple A s"er Question Characteristics o! mass mar)et strategy are ' Correct Answer Your Answer *ne mar)et mix !or target mar)et % *ne distribution and promotion strategy *ne mar)et mix !or target mar)et % *ne distribution and promotion strategy
Match The Follo"i ! Question Exclusive Assortment *pen bid +egotiated Contract ,eep Assortment
Correct Answer Carrying the line o! only one manu!acturer Contract awarded to lowest bidder ,irect negotiation with one or more companies covering pro-ect and terms
Your Answer Carrying the line o! only one manu!acturer Contract awarded to lowest bidder ,irect negotiation with one or more companies covering pro-ect and terms
Carrying a product !amily in depth% drawing on many Carrying a product !amily in depth% drawing on many producer.s output producer.s output
Match The Follo"i ! Question Motivational research 7istorical research Survey research
Correct Answer &t analyses consumer motives 6ses past experiences to !ind solutions *btains data !rom respondents in person
Your Answer &t analyses consumer motives 6ses past experiences to !ind solutions *btains data !rom respondents in person
Survey o! buyers. intentions techni0ue is comparatively costly and the data gathered is o! 0uestionable value. True True
Companies apply a variety o! price ad-ustment strategies to account !or di!!erences in customer segments and situations. True True
Multiple Choice Si !le A s"er Question Mar)eter has no control over setting the price in which type o! mar)et structure$ Correct Answer Your Answer Competition Monopoly
Mar)et !oreacsts are available !rom sources li)e government "alse "alse
11111111 allowance is used to communicate about the values o! the product and special event romotion romotion
Mar)eting and production costs are high in multi5segment strategy True True
Multiple Choice Multiple A s"er Question These products move through short channels' Correct Answer Your Answer Eggs% /read % Clothing % Cement Eggs% /read % Cement
Multiple Choice Single Answer Question roduction creates which type o! utility Correct Answer Your Answer "orm "orm
Multiple Choice Single Answer Question A diet conscious person a!ter playing !ootball is thirsty. 7e opts !or '5 Correct Answer Your Answer ,iet co)e epsi
Multiple Choice Single Answer Question The greatest amount o! satis!action comes !rom which utility Correct Answer Your Answer ossession ossession
Multiple Choice Single Answer Question #ho provides time and place utility$ Correct Answer Your Answer &ntermediary Supplier
Multiple Choice Single Answer Question &n which phase o! production era% the producer and consumer are the same $ Correct Answer Your Answer Subsistence Subsistence
Multiple Choice Single Answer Question Consumerism emerged in which era o! Mar)eting$ Correct Answer Your Answer Sales Sales
Multiple Choice Single Answer Question Mar)eter tries to see) what )ind o! response !rom the other party$ Correct Answer Your Answer /ehavioural /ehavioural
Multiple Choice Single Answer Question Mar)eting arises !rom $ Correct Answer Exchange
Gnd Copy a LIST OF ATTEMPTED QUESTIONS AND ANSWERS
"ew large buyers do maximum purchasing in 11111111 &ndustrial mar)et &ndustrial mar)et
A company.s pricing ob-ectives are in!luenced by time and circumstances True True
11111111 concept increases the e!!iciency o! economic system Mar)eting Selling
Multiple Choice Multiple A s"er Question :ey concepts o! systems view o! management includes Correct Answer Your Answer *ptimisation concept % Total cost concept % Cost trade5o!! concept *ptimisation concept % Total cost concept % &nventory carrying cost concept
Multiple Choice Multiple A s"er Question #hat are !ixed costs$ Correct Answer Your Answer *!!ice rent % &nsurance % 9enerator bac) up *!!ice rent % &nsurance
Multiple Choice Si !le A s"er Question This distribution is necessary !or most convenience goods. Correct Answer Your Answer &ntensive &ntensive
Multiple Choice Si !le A s"er Question &t is the process o! buying out the product developed by someone else Correct Answer Your Answer Ac0uisition Commercialisation
,istribution costs are low when intermediaries are used in the channel. True
Krd Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Match The Follo"i ! Question ,eep Assortment Exclusive Assortment *pen bid +egotiated Contract
Correct Answer
Your Answer
Carrying a product !amily in depth% drawing on many Carrying the line o! only one manu!acturer producer.s output Carrying the line o! only one manu!acturer Contract awarded to lowest bidder ,irect negotiation with one or more companies covering pro-ect and terms Carrying several product lines that !all within the resellers type o! business ,irect negotiation with one or more companies covering pro-ect and terms Contract awarded to lowest bidder
Multiple Choice Multiple A s"er Question Types o! *rganisational Mar)et Correct Answer Your Answer 8eseller mar)et % &ndustrial mar)et % 9overnment mar)et &ndustrial mar)et % Consumer mar)et
The super structure indicates ways in which company.s tas)s are integrated or coordinated True True
Multiple Choice Si !le A s"er Question An example o! #ant is ' Correct Answer Your Answer Continental !ood Continental !ood
roduct% place and promotion elements in the mar)eting mix are viewed as cost !actors. True "alse
=th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Changes in company structure also necessitates changes in the systems in various degrees True True
11111111 is a part o! the company that has a separate mission and ob-ectives S/6 S/6
11111111 is synonymous with non5recurrent data systemB8,SC Mar)et research Management &n!ormation system
S)imming pricing involves11111111 ris). 4ow 7igh
/uyer.s response in 11111111 method may not be applicable in other mar)ets Mar)et tests Correlation
"irms that lac) promotional capabilities rely on middlemen. True True
Multiple Choice Si !le A s"er Question &t provides a way to bring in the people dimension in macro company analysis without using psychological models o! human behaviour Correct Answer Your Answer Culture 8ole
Multiple Choice Si !le A s"er Question &t is a reduction in list price granted to channel members !or per!orming mar)eting !unctions Correct Answer Trade discount
Hth Copy 4&ST *" ATTEM TE, Q6EST&*+S A+, A+S#E8S
Multiple Choice Si !le A s"er Question The price cut causes large increase in 0uantity sold and price rise results in !all in 0uantity sold. This demand is called Correct Answer Your Answer rice elastic rice elastic
Mar)eter discourages his brand users !or brand switching. True True
Multiple Choice Multiple A s"er Question 4earning consists o! Correct Answer Your Answer Cues % ,rives % 8esponse Cues % ,rives % 8esponse
Multiple Choice Si !le A s"er Question &t is the series o! mar)eting institutions that help in moving the product !rom producer to the ultimate user. Correct Answer Your Answer Mar)eting channel Mar)eting channel
Multiple Choice Multiple A s"er Question hysical distribution management includes Correct Answer Your Answer Manu!acturer % Middlemen % #arehouse operators Manu!acturer % Middlemen % #arehouse operators
Multiple Choice Si !le A s"er Question &t gathers% records and analyses data about problems related to Mar)eting Correct Answer Your Answer Mar)et 8esearch Management &n!ormation SystemBM&SC
11111111 can price it.s product without any regard to competitor. ure monopolist ure monopolist
Multiple Choice Multiple A s"er Question Adoption rate will be higher and !aster i! the product has Correct Answer 4ower price % 9reater utility % Compatability with society
Hth Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS
"or 11111111 items% reseller reorders goods when inventory gets low Standard Standard
11111111 guides the development o! advertisements and personal sales presentations. A&,A A&,A
This method is more accurate !or short term !orecasts Simple Trend Analysis Simple Trend Analysis
roduct means the 11111111 and services the company o!!ers the target mar)et. 9oods 9oods
ro!its are negative in which stage o! product li!e cycle$ &ntroductory &ntroductory
Multiple Choice Si !le A s"er Question Correct Answer
#hat is 8ecurrent data$ 8outinely collected data
@th Copy LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Si !le A s"er Question The company earns an acceptable rate o! return on their net sales.This pro!itability ob-ective is called' Correct Answer Your Answer Target return Target return
Match The Follo"i ! Question
Correct Answer
Your Answer ure monopoly *ligopoly Monopolistic ure competition
*nly one seller and no competition permitted legally Monopoly "ew sellers but account !or bul) o! industry.s sales *ligopoly
Many sellers and buyers and each seller.s o!!ering is Monopolistic somewhat di!!erent than others Many sellers and buyers and none o! them have much ure competition e!!ect on the total demand%supply and product.s mar)et price Select The #la $ Question Correct Answer Your Answer
The cost o! warehousing% transportation% inventory and handling products together constitutes 11111111 concept. Total cost *ptimisation cost
Multiple Choice Multiple A s"er Question A!ter the new product has passed the conceptual stages it becomes more concrete in which stages$ Correct Answer Your Answer Test mar)eting % Commercialisation % roduct development Test mar)eting % Commercialisation % roduct development
Multiple Choice Si !le A s"er Question Mar)eting arises !rom $ Correct Answer Your Answer Exchange Exchange
Match The Follo"i ! Question ,eep Assortment Exclusive Assortment *pen bid +egotiated Contract
Correct Answer
Your Answer
Carrying a product !amily in depth% drawing on many Carrying the line o! only one manu!acturer producer.s output Carrying the line o! only one manu!acturer Contract awarded to lowest bidder ,irect negotiation with one or more companies covering pro-ect and terms Carrying several product lines that !all within the resellers type o! business ,irect negotiation with one or more companies covering pro-ect and terms Contract awarded to lowest bidder
Multiple Choice Multiple A s"er Question Types o! *rganisational Mar)et Correct Answer Your Answer 8eseller mar)et % &ndustrial mar)et % 9overnment mar)et &ndustrial mar)et % Consumer mar)et
The super structure indicates ways in which company.s tas)s are integrated or coordinated True True
Multiple Choice Si !le A s"er Question An example o! #ant is ' Correct Answer Your Answer Continental !ood Continental !ood
roduct% place and promotion elements in the mar)eting mix are viewed as cost !actors. True "alse
Multiple Choice Multiple A s"er Question #hat is Statistical Quality ControlBSQCC Correct Answer Your Answer &nstantly spots mal!unctions and show where they occur % &denti!ies 0uality and productivity !rom a production process % &denti!ies impact o! any change on per!ormance &denti!ies 0uality and productivity !rom a production process % &denti!ies impact o! any change on per!ormance % &ntegrates manu!acturing with business strategy
Multiple Choice Si !le A s"er Question The tool that a sender uses to reach to the receiver is called' Correct Answer Your Answer Message Message
Multiple Choice Multiple A s"er Question The tangible inputs in a business are Correct Answer Your Answer Capital % Machine % Time Capital % Machine % Time
Multiple Choice Si !le A s"er Question *rganisations that ac0uire goods and services that are sold2rented and supplied to others Correct Answer Your Answer &ndustrial Mar)et &ndustrial Mar)et
Multiple Choice Multiple A s"er Question These products move through short channels' Correct Answer Your Answer Eggs% /read % Clothing % Cement Eggs% /read % Clothing % Cement
S)imming pricing involves11111111 ris). 4ow 4ow
Multiple Choice Si !le A s"er Question The company earns an acceptable rate o! return on their net sales.This pro!itability ob-ective is called' Correct Answer Your Answer Target return Target return
Match The Follo"i ! Question Customer is the !ocal point in
Correct Answer Mar)eting
Your Answer Mar)eting
Multiple Choice Si !le A s"er Question =p.s o! o! Mar)eting should be considered in con-unction with Correct Answer Your Answer =C.s =C.s
Sales contests% consumer contests are examples o! public relations. "alse "alse
The hypothesis may prove to be either right or wrong True True
11111111 is seen as an integral process that converts materials into goods Systems Systems
Multiple Choice Si !le A s"er Question &t is the process o! in!luencing one.s behaviour by sharing ideas% !eelings and in!ormation. Correct Answer Your Answer Communication Communication
Module o! "lotilla stri)es an optimum balance o! 11111111 and !lexibility Standardisation Standardisation
Mar)et segmentation is the decision to identi!y di!!erent groups that compose the mar)et and to develop speci!ic product !or each o! these groups. "alse

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LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question This distribution limits intermediaries to one

Encoding 5555555 utting meaning to symbols conveyed as messages

True/False Question Correct Answer Your Answer

A channel.s length is also called as hori;ontal dimension. "alse "alse

Select The #la $ Question Correct Answer Your Answer

Select The #la $ Question Correct Answer Your Answer

Speci!ic 11111111 emerge !rom broad strate!gies Tactics *b-ectives

Select The #la $ Question Correct Answer

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question Correct Answer Your Answer

Select The #la $ Question Correct Answer Your Answer

Select The #la $ Question Correct Answer Your Answer

True/False Question Correct Answer Your Answer

True/False Question Correct Answer Your Answer

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The #la $ Question Correct Answer Your Answer

True/False Question Correct Answer Your Answer

Select The #la $ Question Correct Answer

11111111 concept increases the e!!iciency o! economic system Mar)eting

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question Correct Answer Your Answer

True/False Question Correct Answer Your Answer

Select The #la $ Question Correct Answer Your Answer

True/False Question Correct Answer Your Answer

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question Correct Answer Your Answer

A drive is a need that su!!iciently presses a person to act True True

True/False Question Correct Answer Your Answer

True/False Question Correct Answer

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question Correct Answer Your Answer

A channel.s length is also called as hori;ontal dimension. "alse "alse

Select The #la $ Question Correct Answer Your Answer

Select The #la $ Question Correct Answer Your Answer

Speci!ic 11111111 emerge !rom broad strate!gies Tactics *b-ectives

Select The #la $ Question Correct Answer

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question Correct Answer Your Answer

A channel.s length is also called as hori;ontal dimension. "alse "alse

Select The #la $ Question Correct Answer Your Answer

Select The #la $ Question Correct Answer Your Answer

Speci!ic 11111111 emerge !rom broad strate!gies Tactics *b-ectives

Select The #la $ Question Correct Answer

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question Correct Answer Your Answer

A channel.s length is also called as hori;ontal dimension. "alse "alse

Select The #la $ Question Correct Answer Your Answer

Select The #la $ Question Correct Answer Your Answer

True/False Question Correct Answer

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The #la $ Question Correct Answer

Total cost is the sum o! 11111111 D (ariable cost. "ixed cost

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question Correct Answer Your Answer

A channel.s length is also called as hori;ontal dimension. "alse "alse

Select The #la $ Question Correct Answer Your Answer

Select The #la $ Question Correct Answer Your Answer

True/False Question Correct Answer

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question Correct Answer Your Answer

A channel.s length is also called as hori;ontal dimension. "alse "alse

Select The #la $ Question Correct Answer Your Answer

Select The #la $ Question Correct Answer Your Answer

4&ST " ATTEM TE, Q6EST&+S A+, A+S#E8S

4&ST " ATTEM TE, Q6EST&+S A+, A+S#E8S

4&ST " ATTEM TE, Q6EST&+S A+, A+S#E8S