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Funds must be made available for internal branding during the implementation of this law. The internal branding has to be directed to: a. Parents/relatives or friends financing the education of the youth, explaining that many jobs do not require college degrees; a successful apprenticeship program followed by work experience can easily be complemented by targeted studies later, often with financial support by the employer; b. Companies advertising job openings should explain that not all jobs advertised need a college degree as a minimum requirement; companies need to understand that a successful high school graduate completing an apprenticeship is going to be a better-skilled and more loyal employee than a college graduate that still needs to be trained and will continuously look for alternative employment, believing that he/she should have hired for a higher position. Section 11 of the two bills contains a requirement for the Apprenticeship Contract to include training allowances prescribed by industry subsectors through tri-partite consultations which in no case shall start below seventy-five percent (75%) of the applicable minimum wage. The JFC suggested that this requirement be modified with the phrase Provided, however, that, contributions to the apprentice by national and/or local government shall be considered in computing the 75%.
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