A proposal on

Customers Buying Behavior towards Canon Camera and Nikon Camera

Prepared For:

Ms.Tasnima Aziza
Course Instructor Consumer Behavior

Md. Rezaul Alam Omar # !" Md. #asi$ul #a%ue &aki$ #'(' Augustin Mondol # A$u #ani) Chowdhury # Musta)a &adi% #

Prepared By:

*nstitute o) Business Administration

Jahangirnagar University Savar, Dha a!"#$%&

&u$mission +ate, ((-(.-(.

'cto(er "", %)") *s&+asnima A,i,a -ecturer Institute o. Business Administration Jahangirnagar University Savar, Dha a!"#$% /e.: Su(mission o. report proposal 0Customers1 Buying Behavior to2ards Canon Camera and 3i on Camera4 Sir, +his is to in.orm you that the report proposal on 0Customers1 Buying Behavior to2ards Canon Camera and 3i on Camera4 that you assigned us to prepare .or the partial .ul.illment o. the re5uirement o. the Consumer Behavior course has (een su(mitted& 6e have provided the outline o. the report in this proposal and i. you allo2 us 2e 2ill try our (est to su(mit this report (ased on this outline 2ithin the given time limit& 6e e7press our gratitude to you .or your guidance and 2e hope that this report proposal 2ill .ul.ill your re5uirements& Any short o. suggestion regarding this proposal 2ill (e greatly ac no2ledged and 2e 2ill .eel proud i. my paper serves its purpose&

Sincerely 8ours

*d& /e,aul Alam 'mar 9 :;$ *d& <asi(ul <a5ue Sa i( 9="= Institute o. Business Administration Jahangirnagar University

/0e1utive summary,
Camera is a common accessory no2 a days& +here are many companies manu.acturing camera& But t2o among them are currently reigning the mar et > CA3'3 and 3I?'3& Cameras are mailny t2o type > DS-/ @Digital Single -ens /e.le7A Camera 2hich delivers the (est 5uality image and designed .or those 2ho loo in e7ellence in photography and PBS @Point and ShootA camera& +he main purpose o. this study is to gather in.ormation on the pu(lic (uiyng (ehavior a(out Canon camera in relation to its competing product 3i on camera& +he survey 2ill (e conducted in Dha a City among %C persons in order to evaluate the position o. the product in the mar et& +hrough this report, the respective camera manu.acturers 2ill (e (ene.ited in various 2ays& +he mar et position o. the product 2ill also (e clear to the manu.acturer& Besides, it 2ill (e easy .or the manu.acturer to no2 the consumer satis.actions and dissatis.actions a(out his product and, there.ore, 2ill (e a(le to improve the product according to the consumer pre.erence& +he manu.acturer 2ill (e a(le to no2 2hether the consumers 2ill s2itch to other products .or any speci.ic de.iciency li e 5uality, price etc& I. there is need o. e7tended promotional activities it 2ill also come out .rom the report& 'n the other hand, entrepreneurs 2ho are interested to Doin in the mar et, 2ill (e a(le to no2 2hether there is any scope .or them to ma e position in the mar et& Besides, i. they 2ant to introduce a ne2 product they should no2 a(out consumer pre.erence, choice and need a(out the product& +here.ore, the in.ormation 2ill (e very help.ul .or the manu.acturer to improve his products and stay in the competition and the entrepreneurs 2ho 2ants to introduce a ne2 product in the mar et&

(. 2oreword,
As a partial .ul.illment o. the re5uirement o. Consumer Behavior course this report is initiated& +he study is conducted .or gathering in.ormation in order to determine the pu(lic (uying opinion a(out the products o. Canon Camera in relation to its competing product 3i on Camera&

3. Ba1kground,
Bangladesh has a 5uite good mar et o. cameras& +here are many camera companies li e Canon, 3i on, Penta7, Sony, Samsung, Eivitar etc& Almost every household o2ns a camera no2 a days& Ur(an d2ellers, specially 8oungsters, are the (iggest users o. camera& But everyone is continuously changing their choice due to some reasons& +here.ore, a camera company should learn a(out 2hat pu(lic thin s o. its products in relation to competing product& +his report 2ill (ene.it the camera manu.acturer (y providing the customers pre.erences, choice and needs o. camera& +he report 2ill also reveal i. there is need o. more promotional activities& +his report 2ill also (e very help.ul .or the entrepreneurs, 2ho are interested in launching a ne2 product in the mar et& +hey 2ill (e a(le to no2 the opportunity in the mar et and the consumer pre.erence, 2hich 2ill help them designing their product&

4.5ro$lem &tatement,

The to6i1: Consumers1 (uying intention to2ards Canon camera and 3i on Camera& The main idea: +he main idea is to gather in.ormation a(out 2hat pu(lic thin s 2hile (uying Canon camera in relation to competing product 3i on Camera& Time and 6la1e 1onte0t: +his study 2ill cover the present camera mar et situation& +he survey 2ill ta e place in Dha a city& 2a1tors o) the 6ro$lem: +he consumers consider various .actors 2hile they (uy the camera& +hese include superior 5uality, high availa(ility, lo2er price, attractive design, user .riendliness, .unctions, a.ter sales service, dura(ility, availa(ility o. accsesories etc& <o2ever,

it is hard .or them to .ind every desira(le .eature in one single camera& +his report 2ill .ocus on the .actors that are highly considered (y the consumers&

". O$7e1tive o) the study,

".(. &6e1i)i1 )indings, +he study has a (road o(Dective and some speci.ic o(Dectives& Broad o$7e1tive: +o analy,e the mar et o. Canon Camera as 2ell as to .ind out a(out their competing product 3i on Camera& Besides, determining the opportunity .or an entrepreneur 2ho 2ants to introduce a ne2 product in the mar et& &6e1i)i1 o$7e1tives: aA identi.y (rand a2areness position and consumer perceived value o. Canon camera& (A +o identi.y di..erent .actors those are considered (y the consumers 2hen they (uy a camera& cA +o identi.y the most .re5uently used camera (y the consumers& dA +o .ind out the consumers F satis.action level o. using Canon Camera& eA +o .ind out the consumersF e7pectations a(out Canon Camera& .A +o .ind out any suggestions .rom the consumers to increase their satis.action level o. using Canon Camera& ".3. /06e1ted out1ome, +his report 2ill ma e it possi(le to .igure out the 2hole camera mar et o. Bangladesh& Apart .rom this, this report 2ill provide in.ormation a(out consumers1 suggestions and e7pectations and the competing (rands o. Canon& +here.ore, Canon 2ill (e a(le to ta e all necessary steps to .ul.ill the consumers1 e7pectations& 'n the other hand, through this report, an entrepreneur can understand the mar et situation properly that 2ill help himGher a lot in determining hisGher prospect in the e7isting mar et&

8. Methodology,
8.(. +ata 1olle1tion method, &our1e o) data: Both the primary data and the secondary data 2ill (e needed to conduct this study& a9 5rimary data: +he primary data 2ill (e collected .rom the consumers directly& $9 &e1ondary data: +he secondary data 2ill (e collected .rom the

company o..ice& &am6ling 6lan: In order to retrieve the necessary in.ormation as precisely as possi(le .rom the survey, the .ollo2ing sampling plan 2ill (e pursued& a9 &am6le, +he consumers& $9 &am6le size, +he sample si,e 2ill (e chosen on convenience (asis& +o ma e the report more precise and graphic, 6e have decided to survey at least %C consumers& 19 &am6le area, +he sampling area 2ill (e Dha a City only& +ata 1olle1tion instruments: Structured 5uestionnaires 2ill (e used as the data collection instruments& Because, 5uestionnaire method is more .le7i(le and accepta(le than the other methods& Besides, this it is less time consuming& 8.3. +ata analysis method, Both the 5ualitative and 5uantitative method 2ill (e used analysis the collected data&

:. &1o6e,
+he study 2ill (e conducted among students, Do(holders, (usinessman, photographers, travellers etc& It is assumed that the consumers o. this study 2ill represent the consumers o. the 2hole country& But the study 2ill not (e conducted through the 2hole country& Besides, the opinion o. the (rand managers and operations managers 2ill not (e ta en&

. ;imitations,
I have .aced some pro(lems during preparing the proposal& +hey are pointed (elo2& aA -ac o. availa(ility o. in.ormation& (A +ime constraints&

'. Con1lusion,
+hrough this report, the respective camera manu.acturer 2ill (e (ene.ited in various 2ays& +he mar et position o. the product 2ill also (e clear to Canon& Besides, it 2ill (e easy .or Canon to no2 the consumer satis.actions and dissatis.actions a(out it1s product and, there.ore, 2ill (e a(le to improve the product according to the consumer pre.erence& Canon 2ill (e a(le to no2 2hether the consumers 2ill s2itch to other products .or any speci.ic de.iciency li e 5uality, price etc& I. there is need o. e7tended promotional activities it 2ill also come out .rom the report& +here.ore, the in.ormation 2ill

(e very help.ul .or Canon to improve it1s products and stay in the competition and the entrepreneurs 2ho 2ants to introduce a ne2 product in the mar et&

A66endi1es,
"& Bi(liography: Consumer Behavior @<a2 insA %& Data Collection instruments:

&urvey <uestionnaire on Buying *ntention Institute o. Business Administration Jahangirnagar University Savar, Dha a

Dear Ealued /espondent, I am a student o. BBA program o. the Institute o. Business Administration at Jahangirnagar University& I am conducting a research on 0 Customers Buying Behavior towards Canon Camera and Nikon Camera 4& +his survey is purely conducted as a part o. my academic program only& Please respond to the 5uestions and tic in the appropriate circle& I sincerely appreciate your sincere co!operation and your valua(le time i. you indly provide me the .ollo2ing in.ormation& I assure you that your valued in.ormation 2ould (e ept con.idential and 2ill (e used .or academic purpose only&

"& 6hich camera do you use personallyH&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&

%& 6hat .actors do you loo .or (uying a cameraH @Please chec multipleA aA Brand eA Dura(ility service iA Attractive design DA Availa(ility o. accsesories (A Price .A User .riendliness cA Availa(ility gA Functions dA Iuality hA A.ter sales

#& 6ould you please mention the (rand name o. camera your .riendsGrelatives use mostH &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&

$& Please mention the reasons (ehind using this camera& @Please chec multipleA aA Brand eA Dura(ility service iA Attractive design DA Availa(ility o. accsesories A *ostly used (y your .riends and relatives (A Price cA Availa(ility dA Iuality hA A.ter sales

.A User .riendliness gA Functions

C& 6as this (rand outlet availa(leH

aA 8es

(A 3o

I. no, 2hat do you doH aA Search to others shops (A Buy another camera (rand

cA 'ther @Please mentionA&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& J& I. you have to (uy another camera instead o. canonK 2hat is the alternativeH @Please speci.y oneA &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& :& <o2 long have you (een using this cameraH aA -ess than # months dA For " year (A For # months eA *ore than " year cA For J months

=& <o2 satis.ied are you a(out the 5uality 2ith the given priceH @Please chec "A aA <ighly satis.ied cA Some2hat dissatis.ied (A Some2hat satis.ied dA 3ot at all satis.ied

eA 3either satis.ied nor dissatis.ied

;& 6ould you al2ays use this cameraH aA 8es (A 3o I. no, 2ould you please mention the name o. the camera you 2ould use ne7tH @Please speci.y oneA &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ")& /eason (ehind using another camnera! aA *ore 5uality in a (etter price (A *ostly used (y the other consumers cA 'ther @Please mentionA &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ""& Do you have any suggestion .or getting (etter 5uality o. Canon cameraH @Please mentionA &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& "%& 6as the a.ter sales service upto your e7pectations .rom CanonH @Please mentionA &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 5arti1ular o) the res6ondent Name, O11u6ation, Age,

+han you .or your ind co!operation&