STUDY OF CONSUMER BUYING BEHAVIOUR RELATED TO DATACARDS IN MUMBAI

CONTENTS
Project Overview

Objectives
Research Methodology

Research Questions
Data Analysis Findings Conclusions

PROJECT OVERVIEW
This project will give overview on the internet data card

industry.
The factors which effect the buying of the data card. The purpose and usability of the data cards. The project will give details in terms of various brands available, price points, tariff plans etc. The project will give analysis of the life of data card brand, brand loyalty etc

OBJECTIVES
To understand the various competitor in Internet Data Cards To understand the role of age in buying data card To understand the usability and affordability of data card To understand brand loyalty of consumers To understand price sensitivity in the Internet Data Card Market To understand and analysis brand satisfaction To study the changing trend in technology.

RESEARCH METHODOLOGY
Research Design To study and gain insight about soap usage in Mumbai Region Research Approach Collecting Data though primary and secondary methods Primary Data:- Online Questionnaire- Structured, Questions are closed ended and answered in fixed options Secondary Data: - Company website and articles Research Method: - Survey, Online Questionnaire, Sample Size 75 customers Sampling Method:- Random sampling method Tool Used :- Pie Charts, Excel Sheet and SPSS

RESEARCH QUESTIONS
How often you connect to internet?

Which datacard you are using?

How much you spend on datacard plan?

Why you are using this datacard?

Do you want to switch to other brand? Price is the influencing factor for purchase?

Where you prefer to buy th datacard Reason for switching the brand??

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HYPOTHESIS ANALYSIS
Brand Loyalty in Internet Data Card Market H0 - Purchase same brand (76.67%) H1 Purchase other brand (21.33%)

DATA ANALYSIS
Price sensitivity in Internet Data Card Market H0 Still be with same brand/buy same brand (60%) H1 Shift to other brand (40%)

FINDING
69.33% between the age group of 18-25 yrs datacard users

60% dont want to switch to other brand

60% want to switch datacard due to service issue

Tata Photon+ is the most used brand followed by Reliance

in Mumbai 36% rate price as the matter of concern while buying datacard

CONCLUSIONS
Today datacard are being purchased on major factors

Price/Cost of Datacard
Brand

Availability
Data Plan Data Speed Tariff Plan

THANK YOU