Mary C. Coyle, MS, MT(ASCP) Shelbyville, IN 46176 www.linkedin/in/marycatherinecoyle/ mobile: 513-442-8152 coylem2@gmail.

com

Career Summary: Driven to improve peoples lives, my career started in hospitals and grew to influence the world market in medical devices and software integration. Marketing has provided me the opportunity to create brand awareness and influence and negotiate product & software development to meet unrecognized customer needs, leading to the following results: 90% customer retention Won 94% competitive opportunities within 10 months $8M over planned contracted business 94% satisfaction rate for current customer upgrades Competencies: Leadership In matrix organization, communicated vision, enabling empowerment, to create new brand image, service, software, support and marketing plans for $70M business with 94% customer satisfaction Goal orientation Launched 2 major devices with integrated software on-time, with fast penetration by focusing on key brand differentiators: 160 Medical Capital Equipment funnel in 6 months, 125% increase in base. FDA clearance: October 15, 2012 First Install: November 11, 2012 40,000 units shipped in 10 months (1700 locations), securing 66% current customer base in multi-year contracts 8% average territory growth per year (6 year history) territory size: >$1M Strategic thinking Developed Product and Marketing strategy for 1-year and 5-year outlooks resulted in: Market Share Leadership 54% Fast market penetration in replacement market 125% increase over base business Market awareness & Brand Management Leveraged market knowledge for Product and Software Innovation that supports the brand: First to market with patient identification functionality in line with regulatory guidelines First to market with regulatory compliance feature eliminating need for time-consuming. user training documentation new regulatory focus in 2013 Changed brand image to innovation and customer support by developing new presentations and delivering >80 field presentations in 1-1/2 years People development Project Management: 430 contract employees for upgrading base of 60,000 units Marketing Management: Teams for three major product lines (2-10 employees) 5 received promotions Involved with 3 major re-organizations with lay-offs
APPOINTMENTS: 2010 - 2012: Member of the International Federation of Clinical Chemists, Point of Care Committee 2006 - present: Member of the Point of Care Committee for Clinical Lab Standards Institute (CLSI) 2005 - present: Chairman of document development for CLSI 2004 - 2011: Member Diagnostic Marketing Association (formerly: Biomedical Marketing Association) 2005 - 2009: Volunteer Red Cross emergency response 2005 - 2007: Officer Homeowners Association 1992 - present: Member of American Association of Clinical Chemists 1991 - 1997: Publicity chairman for annual charity (including multi-media advertisement)
Mary C. Coyle coylem2@gmail.com 11-25-13 513-442-8152 Page 1 of 2

Work Experience: Roche Diagnostics, Indianapolis Headquarters in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. Role and Responsibilities (1999 2013): Director of Marketing (20072013): o Lead strategy and execution for $340M business (3 major product groups: 12%, 11%, 2% annual growth) o Influence global device and software development and marketing plans o Focused team on brand revitalization and integration in all materials Group Marketing Manager (2006-2007): o Managed team of 3 Marketing Managers o Lead tactical execution for 3 product lines (5%, 5%, 1% annual growth) Marketing Manager (2003-2006): o Executed tactics for 1 product line: 29% sales growth in 1 year Associate Marketing Manager (2001-2003): o Executed tactics for 1 product line: Launched new reagent for $1M revenue growth o Launched graphic for technical advantage still in use today Account Manager (1999-2001): o Achieved sales goals in a 4 state territory Awards and Recognition William L. Lister Award for business excellence in 2008 o Achieved plan goals (revenue and profit) for 2006-2008 $290M o Achieved 2005 sales of $220M representing 29% growth o Achieved 2002 annual sales of $30M for product Business impact award for excellence in 2005 for innovation and success Within company promotions (4) Wampole Laboratories, a division of Carter-Wallace, Cranbury NJ Focus in Diagnostics kits and Immunassay, currently part of Alere (1997-1999) Roles and Responsibilities: Awards and Recognition: Sales in 4 state territory Sales achievement in single year (1999): 122% Best Quick Start (1997): Quarter goal achievement within first 4 months Chiron Diagnostics, Norwood MA Focus in Immunoassay and Blood Gas (1994-1997) Roles and Responsibilities Awards and Recognition Reagent sales and Field Technical Resource Annual Presidents Club Achievement (3) Assay Implementation Supervisor / Medical Technologist various hospital laboratories in Cincinnati, OH Roles and Responsibilities Awards and Recognition Supervised 24/7 operation with 25 employees Promotion (2) Performed diagnostic tests in most laboratory disciplines EDUCATION: Strategic Marketing, Chicago School of Business Communication development course for professional presentations Finance for non-financial managers M.S., Laboratory Administration, University of Dayton ASCP Registry 12333 (American Association of Clinical Pathologists) B.S., Medical Technology, University of Cincinnati
Mary C. Coyle coylem2@gmail.com 11-25-13 513-442-8152 Page 2 of 2