A STUDY ON THE AWARENESS AND ACCEPTANCE LEVEL OF HPP AMONG THE HOME LOAN TAKERS IN ERODE By P.LAVANYA (Reg.

No: 7 of KONGU ENGINEERING COLLEGE% PERUNDURAI A PRO&ECT REPORT Submitted to the FACULTY OF MANAGEMENT SCIENCE In partial fulfillment of the requirements for the award of the degree of !"#" ! 7$

MASTER OF BUSINESS ADMINISTRATION

MAY% '!!(

BONAFIDE CERTIFICATE
Certified that this project report titled )A STUDY ON THE AWARENESS AND ACCEPTANCE LEVEL OF HPP AMONG THE HOME LOAN TAKERS IN ERODE.* Is the bonafied work of M+.P.LAVANYA (Reg,.No:7 !"#" ! 7$

who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported here in does not form part any other project report or dissertation on the basis of which a degree or a award was conferred on an earlier occasion on this or any other candidate.

S-.e/01+o/

He2, o3 45e De.2/46e74

V102 0o18e 5e9, o7 :::::::::::::::::::::

INTERNAL E;AMINER

E;TERNAL E;AMINER

ACKNOWLEDGEMENT
I here by acknowledge my sincere gratitude to the Kongu Institute of technology trust and D/. A.M. NATARA&AN B.E.% M+8.%(E7gg$.%P5.D.% rincipal,

Kongu !ngineering college and the "anagement for giving me an opportunity to undergo ".#.$ %egree course and to undertake this roject work

I owe my sincere thanks to P/o3.P.SURESH KUMAR% M.SC.%(Ag/1$% M.B.A.% %irector, %epartment of "anagement Studies whose &uidance made this project an enlightening educational e'perience.

I e'press my deep sense of gratitude to M+.P.VIDHYAPRIYA% M.B.A.% faculty in the department of "anagement Studies for his e'traordinary guidance which helped me to complete this study successfully.

I am e'tremely thankful to HDFC < STANDARD LIFE INSURANCE for permitting me to do this project. I wish to convey my gratitude to M/.R.RA&INIKANTH% #usiness %evelopment "anager, e'ecutives and

employees of HDFC < STANDARD LIFE INSURANCE who encouraged and helped with timely details during the project course.

(inally I e'tend my personal thanks to my family and friends for helping me to complete this project work.

ABSTRACT

)he study has been conducted for *%(C Standard +ife Insurance Company +td, !rode. *%(C and Standard +ife first came together for a possible joint venture, to enter the +ife Insurance market, in ,anuary -../.)he objective of this project is to identify whether people are aware of *ome +oan rotection lan in *%(C Standard +ife Insurance Company +td, . !rode and to identify why they are not taking up * plan .)his research is conducted in !rode district and the

places around !rode district. )he research design adopted for this study is %!SC0I )I1! %!SI&2. %ata contains primary data and secondary data. )he primary data is collected through questionnaire. Secondary data are obtained from the internet and workplace. $nalysis is done on various perspective such as #rand perceptions, Influencers of purchase, opinion regarding their purchase, demographic variables etc., C*I3S45$0! test is the technique adopted to correlate the collected data and to derive the appropriate statistics on customer opinion. )he sample si6e is 788 customers )he research says that, there is a very good market available for * for * and more vigorous advertisement to promote * . ,

If the top management of *%(C is willing to appoint a person who would canvass

CONTENT CHAPTER PARTICULARS NO. I INTRODUCTION -.- I2%5S)09 0:(I+! -.7 $#:5) )*! C:" $29 -.; 0:,!C) 0:(I+! 7.- :#,!C)I1!S :( )*! S)5%9 7.7 +I"I)$)I:2 :( )*! S)5%9 RESEARCH METHODOLOGY ;.- I2)0:%5C)I:2 ;.7 0!S!$0C* %!SI&2 ;.; %$)$ C:++!C)I:2 "!)*:%S ANALYSIS AND INTERPRETATION ?.-SI" +! !0C!2)$&! $2$+9SIS ?.7 C*I3S45$0! $2$+9SIS NO. ; . -< -< -= -= -= -> -. 78 ?8 PAGE

II III

I1

CHAPTER PARTICULARS NO. 1 (. FINDINGS (.' SUGGESTIONS (."CONCLUSION APPENDI;

PAGE NO. ?/ ?= ?> ?.

BIBILIOGRAPHY

/;

LIST OF TABLES

TABLE NO. ?.?.7 ?.; ?.? ?./

PARTICULARS S!@ :( )*! 0!S :2%!2)S $&! :( )*! C5S):"!0S 0:(!SSI:2 :( )*! C5S):"!0S S$+$09 0$2&! :( )*! C5S):"!0S $29 :)*!0 I2S50$2C! :+IC9 9:5 *$1!

PAGE NO. -? -/ -< -= ->

?.< ?.= ?.> ?.. ?.-8 ?.-?.-7 ?.-; ?.-?

)9 ! :( :+IC9 )*! C:" $29 9:5 *$1! )$K!2 :+IC9 50 :S! :( )*! C5S):"!0S +:$2 0$2&! )$K!2 #9 )*! C5S):"!0S $A$0!2!SS $#:5) * I2)!0!S) :( )*! C5S):"!0SI2 )$KI2& * 0!$S:2S (:0 2:) )$KI2& * )9 !S :( $0$"!)!0S %! !2% :2 )$KI2& :+IC9 0!$S:2S (:0 C*::SI2& B *%(C

-. 78 777 7; 7? 7/ 7< 7=

TABLE NO. ?.-/ ?.-< ?.-=

PARTICULARS $SS:CI$)I:2 #!)A!!2 +:$2 )$K!2 $2% I2)!0!S) :( )*! C5S):"!0S $SS:CI$)I:2 #!)A!!2 S$+$09 $2% +:$2 $":52) )$K!2 $SS:CI$)I:2 #!)A!!2S$+$09 $2% I2)!0!S) I2 *

PAGE NO. 7> 7. ;8

CHAPTER INTRODUCTION . . INTRODUCTION TO THE INDUSTRY

+ife Insurance has come a long way from the earlier days when it was originally conceived as a risk covering medium for short periods of time, covering temporary risk situations, such as sea voyages. $s life insurance became more

established, it was reali6ed what a useful tool it was for a number of situations, including 3 A$ TEMPORARY NEEDS = THREATS )he original purpose of life insurance remains an important element, namely providing for replacement of income on death etc. B$ REGULAR SAVINGS roviding for oneCs family and oneself, as a medium to long term e'ercise Dthrough a series of regular payment of premiumsE. )his has become more relevant in recent times as people seek financial independence for their family. C$ INVESTMENT ut simply, the building up of savings while safeguarding it from the ravages of inflation. 5nlike regular saving products, investment products are traditionally lump sum investments, where the individual makes a one off payment.

D$ RETIREMENT rovision for later years becomes increasingly necessary, especially in a changing cultural and social environment. :ne can buy a suitable insurance policy, which will provide periodical payments in oneCs old age .

OVERVIEW Aith largest number of life insurance policies in force in the world, Insurance happens to be a mega opportunity in India. ItFs a business growing at the rate of -/378 per cent annually and presently is of the order of 0s ?/8 billion.

)ogether with banking services, it adds about = per cent to the countryFs &% . &ross premium collection is nearly 7 per cent of &% +IC for investments are > per cent of &% . 9et, nearly >8 per cent of Indian population are without life insurance cover, health insurance and non3life insurance continue to be below international standards. $nd this part of the population is also subject to weak social security and pension systems with hardly any old age income security. )his itself is an indicator that growth potential for the insurance sector is immense. $ well3developed and evolved insurance sector is needed for economic development as it provides long term funds for infrastructure development and at the same time strengthens the risk taking ability. It is estimated that over the ne't ten years India would require investments of the order of one trillion 5S dollar. )he Insurance sector, to some e'tent, can enable investments in infrastructure development to sustain economic growth of the country. Aith a large capital outlay and long gestation periods, infrastructure projects are fraught with a multitude of risks throughout the development, construction and operation stages. )hese include risks associated with project implementation, including geological risks, maintenance, commercial and political risks. Aithout covering these risks the financial institutions are not willing to commit funds to the sector, especially because the financing of most private projects is on a limited or non3 recourse basis. Insurance companies not only provide risk cover to infrastructure projects, they also contribute long3term funds. In fact, insurance companies are an ideal source of long term debt and equity for infrastructure projects. Aith long term liability, they get a good asset3 liability match by investing their funds in such projects. and funds available with

I0%$ regulations require insurance companies to invest not less than -/ percent of their funds in infrastructure and social sectors. International Insurance companies also invest their funds in such projects. Insurance is a federal subject in India. )here are two legislations that govern the sector3 )he Insurance $ct3 -.;> and the I0%$ $ct3 -.... LIFE INSURANCE MARKET )he +ife Insurance market in India is an underdeveloped market that was only tapped by the state owned +IC till the entry of private insurers. )he penetration of life insurance products was -. percent of the total ?88 million of the insurable population. )he state owned +IC sold insurance as a ta' instrument, not as a product giving protection. "ost customers were under3 insured with no fle'ibility or transparency in the products. Aith the entry of the private insurers the rules of the game have changed. Innovative products, smart marketing and aggressive distribution. )hatCs the triple whammy combination that has enabled fledgling private insurance companies to sign up Indian customers faster than anyone ever e'pected. )he growing popularity of the private insurers shows in other ways. )hey are coining money in new niches that they have introduced. )he state owned companies still dominate segments like endowments and money back policies. #ut in the annuity or pension products business, the private insurers have already wrested over ;; percent of the market. $nd in the popular unit3linked insurance schemes they have a virtual monopoly, with over .8 percent of the customers.

Indians, who have always seen life insurance as a ta' saving device, are now suddenly turning to the private sector and snapping up the new innovative products on offer. )he private insurers also seem to be scoring big in other ways3 they are persuading people to take out bigger policies. (or instance, the average si6e of a life insurance policy before privati6ation was around 0s /8,888. )hat has risen to about 0s >8,888. #ut the private insurers are ahead in this game and the average si6e of their policies is around 0s -.- lakh to 0s -.7 lakh3 way bigger than the industry average. )he -7 private insurers in the life insurance market have already grabbed nearly . percent of the market in terms of premium income. )he new business premiums of the -7 private players has tripled to 0s -888 crore in 78873 8; over last year. "eanwhile, state owned +ICCs new premium business has fallen.

.'. INTRODUCTION TO THE COMPANY

THE PARTNERSHIP *%(C and Standard +ife first came together for a possible joint venture, to enter the +ife Insurance market, in ,anuary -../. It was clear from the outset that both companies shared similar values and beliefs and a strong relationship quickly formed. In :ctober -../ the companies signed a ; year joint venture agreement. $round this time Standard +ife purchased a /G stake in *%(C, further strengthening the relationship. )he ne't three years were filled with uncertainty,

due to changes in government and ongoing delays in getting the I0%$ DInsurance 0egulatory and %evelopment authorityE $ct passed in parliament. %espite this both companies remained firmly committed to the venture. In :ctober -..>, the joint venture agreement was renewed and additional resource made available. $round this time Standard +ife purchased 7G of Infrastructure %evelopment (inance Company +td. DI%(CE. Standard +ife also started to use the services of the *%(C )reasury department to advise them upon their investments in India. )owards the end of -..., the opening of the market looked very promising and both companies agreed the time was right to move the operation to the ne't level. )herefore, in ,anuary 7888 an e'pert team from the 5K joined a hand picked team from *%(C to form the core project team, based in "umbai. $round this time Standard +ife purchased a further /G stake in *%(C and a /G stake in *%(C #ank. In a further development Standard +ife agreed to participate in the $sset "anagement Company promoted by *%(C to enter the mutual fund market. )he "utual (und was launched on 78th ,uly 7888. HDFC> BACKGROUND *%(C was incorporated in -.== with the primary objective of meeting a social need B that of promoting home ownership by providing long3term finance to households for their housing needs. *%(C was promoted with an initial share capital of 0s. -88 million. BUSINESS OB&ECTIVES )he primary objective of *%(C is to enhance residential housing stock in the country through the provision of housing finance in a systematic and professional manner, and to promote home ownership. $nother objective is to

increase the flow of resources to the housing sector by integrating the housing finance sector with the overall domestic financial markets.. ORGANISATIONAL GOALS *%(CFs main goals are to aE develop close relationships with individual households, bE maintain its position as the premier housing finance institution in the country, cE transform ideas into viable and creative solutions, dE provide consistently high returns to shareholders, and eE to grow through diversification by leveraging off the e'isting client base. STANDARD LIFE Standard +ife has been successfully looking after its customers for more than -=/ years, and currently over / million people rely on us for their financial needs. Ae have assets under management which are worth more than the market value of SainsburyCs, #oots, )esco, Cadbury Schweppes and "arks H Spencer combined.

FINANCIAL SECURITY Standard +ife has the financial strength to remain secure and competitive. Ae aim to offer products that provide competitive returns to our customers while maintaining an adequate level of financial strength to ensure their security. +ike most people, you want to know that your financial future is in good hands. Standard +ife places a great deal of importance on getting your money to work hard for youI thatCs why we believe you can have confidence in us. INCORPORATION OF HDFC STANDARD LIFE INSURANCE COMPANY LIMITED

)he company was incorporated on -?th $ugust 7888 under the name of *%(C Standard +ife Insurance Company +imited. )he company ambition from as far back as :ctober -../, was to be the first private company to re3enter the life insurance market in India. :n the 7;rd of :ctober 7888, this ambition was realised when *%(C Standard +ife was the only life company to be granted a certificate of registration. *%(C are the main shareholders in *%(C Standard +ife, with >-.?G, while Standard +ife owns ->.<G. &iven Standard +ifeCs e'isting investment in the *%(C &roup, this is the ma'imum investment allowed under current regulations. *%(C and Standard +ife have a long and close relationship built upon shared values and trust. )he ambition of *%(C Standard +ife is to mirror the success of the parent companies and be the yardstick by which all other insurance companyCs in India are measured.

MISSION Ae aim to be the top new life insurance company in the market. )his does not just mean being the largest or the most productive company in the market, rather it is a combination of several things like3

Customer service of the highest order 1alue for money for customers rofessionalism in carrying out business Innovative products to cater to different needs of different customers 5se of technology to improve service standards Increasing market share

VALUES

S!C50I)9J roviding long term financial security to our policy holders will be our constant endeavour. Ae will be do this by offering life insurance and pension products. )05S)J Ae appreciate the trust placed by our policy holders in us. *ence, we will aim to manage their investments very carefully and live up to this trust. I22:1$)I:2J 0ecognising the different needs of our customers, we will be offering a range of innovative products to meet these needs.

:ur mission is to be the best new life insurance company in India and these are the values that will guide us in this.

CHAPTER < II OB&ECTIVES AND LIMITATIONS

'.

OB&ECTIVES
)o identify whether people are aware of *ome +oan rotection lan )o identify the reasons for not taking * )o identify why do people choose *%(C limited for home loans. )o identify their views and opinion regarding *ome +oan rotection

plan

'.' SCOPE OF THE STUDY

)he project work titledK $ Study on the awareness and acceptance level of * among the home loan takers in !rodeK )he scope of the study is to analy6e and interpret the acceptance level and the awareness about * . , and customer preference

$naly6e and interpret the factors affecting * towards the * scheme.

)he Scope of the study involves collecting the data from the customers regarding theJ

. ersonal details '. (requency of loan range taken ". $wareness about * ?. Salary range

'."

LIMITATIONS OF THE STUDY

)he data collected from the customers may be biased %ue to time constraints a detailed study could not be made :nly limited number of questions were asked

 )he results are based on survey methods H no other tools were used.

CHAPTER < III RESEARCH METHODOLOGY

". RESEARCH DESIGN AND SAMPLING DESIGN

$ research design is the arrangements of conditions for collection and analysis of data in a manner that aims to the research purpose with economy in procedure.

It stands for advance planning of the method to be adopted for collecting the relevant data and technique to be used in the analysis, keeping in view the objectives of the research and availability of the respondentFs time and money.

Aith this as abase descriptive research design, which includes surveys and facts3 findings enquiries of different kinds. )he major purpose of the descriptive research is for the descriptive of the state affair, as it e'ists at present.

POPULATION )he population consists of customers for *%(C B standard life insurance company, !rode.

SAMPLE SI@E )he sample si6e is 788 customers.

SAMPLING METHOD )he sampling used is 0andom sampling which comes under probability so that every member of the population has an equal chance of being selected.

PERIOD OF THE STUDY )he study covers a period of ? months ".' TYPES OF DATA AND COLLECTION METHOD METHODS OF DATA COLLECTION %ata are collected from both primary and secondary sources. PRIMARY SOURCES )he primary data were collected through personal investigation with the help of questionnaire. SECONDARY DATA Secondary data were collected from journals, company brochures and the internet. TOOLS FOR ANALYSIS )he data collected was analy6ed using tools such as, aE Simple percentage analysis. bE Chi3square test.

CHAPTER IV

ANALYSIS AND INTERPRETATION

)he data that researcher have collected need to be analy6ed and processed to generate meaningful and useful information, to serve this purpose, Simple percentage analysis and chi3square test analysis were used. SIMPLE PERCENTAGE METHOD

)he collected data is analy6ed by using simple percentage method. 5nder this method, percentage is used to compare the data collected. CHI>SAUARE ANALYSIS )he collected data are statistically analy6ed with chi3square test. )he chi3 square test is a statistical measure used in the conte't of sampling analysis to determine if categorical data shows dependency or the two classifications are independent. )he chi3square is applied to find out the relationship between the attributes.

CHAPTER > ? ANALYSIS AND INTERPRETATION

TABLE > ?. 2o.of Se' "ale (emale )otal I73e/e78e respondents -=7 7> 788 G of respondents >< -? -88

$n overview of the table at a glance reveals that ><G of the customers the customers are male, while -?G of customers are female.

FIGURE > ?.
SE; OF THE RESPONDENTS

-88 >8 <8 ?8 78 8

PERCENTAGE

><

-?

"ale
SE;

(emale

CHAPTER > ? ANALYSIS AND INTERPRETATION

TABLE > ?. SE; OF THE RESPONDENTS Se' "ale (emale )otal I73e/e78e 2o.of respondents -=7 7> 788 G of respondents >< -? -88

$n overview of the table at a glance reveals that ><G of the customers a while -?G of the customers are female. FIGURE > ?.

SE; OF THE RESPONDENTS

-88 >8 <8 ?8 78 8

PERCENTAGE

><

-?

"ale
SE;

(emale

TABLE > ?.' AGE OF THE CUSTOMERS $ge ->3;8 ;-3?8 ?-3/8 /-3<8 L<)otal I73e/e78e It shows that /G of people were the age of ->3;8, ;.G of people were ;-3?8, ?<G of people were ?-3/8, .G of people were /-3<8 and rest of them were above <-. FIGURE >?.' 2o.of respondents -8 => .7 -> 7 788 G of respondents / ;. ?< . -88

TABLE > ?." PROFESSION OF THE CUSTOMERS 2o.of rofession &overnment employee rivate employee #usiness :thers )otal I73e/e78e )he survey discloses that ?;G of the people who walk into *%(C were found to be govt. employees,;-G of people in private company, 77G of the people were doing business FIGURE > ?." respondents >< <7 ?? > 788 G of respondent ?; ;77 ? -88

TABLE> ?.? SALARY RANGE OF THE CUSTOMERS

G of Salary #elow -8,888 -888-378888 7888-3;8888 ;888-3?8888 $bove /8888 )otal I73e/e78e It has been inferred that ?.G of the customers who walk into *%(C were found to have a salary range of above 0s.-8888 pm and ?-G of the customers were found to have salary of below 0s.-8888 pm. FIGURE > ?.? 2o. of respondent >7 .> -< 7 7 788 respondent ??. > -88

TABLE < ?.( ANY POLICY ALREADY AVAILABLE WITH THE CUSTOMERS

$29 :)*!0 :+IC9 9!S 2: ):)$+

2:.:( 0!S :2%!2)S -?8 <8 788

G :( )*! 0!S :2%!2)S =8 ;8 -88

I73e/e78e )he table shows that =8G of the customers say that they have olicy already and ;8G of the customers says that they have no more policy. FIGURE < ?.(

B OF THE RESPONDENTS PERCENTAGE

-88 /8 8 9!S 2:
OPINION

TABLE < ?.# TYPES OF POLICY )ype of policy &eneral life )otal I73e/e78e )he survey discloses that 7/G of the customers were taken general insurance and =/G of the customers were taken life insurance policy. FIGURE > ?.# 2o.of respondents /8 -/8 788 G of respondents 7/ =/ -88

TABLE > ?.7 THE COMPANY YOU HAVE TAKEN POLICY )ype of company ublic rivate )otal I73e/e78e It can be inferred that <7G of the customers are taken policy at public of customers were taken policy at public company and ;>G of the customers were taken at private company. 2o. of respondents -7? =< 788 G of respondants <7 ;> -88

THE COMPANY YOU HAVE TAKEN THE POLICY

=8 <8

<7

PERCENTAGE

/8 ?8 ;8 78 -8 8 ublic rivate ;>

TYPE OF COMPANY

TABLE > ?.C PURPOSE OF THE CUSTOMERS

2o.of urpose Come to pay !"I 2ew )aker )aking up additional loan :thers respondents --> << -7 ?

G of the respondents /. ;; < 7

)otal I73e/e78e

788

-88

(rom the survey /.G of the customers come to pay !"I, ;;G of the customers were new taker, <G of the customers come for additional loans. FIGURE > ?.C

TABLE > ?.D LOAN RANGE TAKEN BY THE CUSTOMERS +oan )aken M - lakh - lakh3; lakh ; lakh3/ lakh / lakh3= lakh L = lakh )otal I73e/e78e $n overview of the table <G of the customers availed a loan in range of below -lac, ;/G availed a loan in range of 0s.-3;lac, ;<G availed a loan in range of 0s.;3/lacs and rest of them is above /lac. 2o.of respondents -7 =8 =7 -> 7> 788 G of respondents < ;/ ;< . -? -88

TABLE > ?.D

TABLE > ?. ! AWARENESS ABOUT HPP

$wareness about * 9es 2o 2o.of respondents << -;? 788 G of the respondents ;; <= -88

I73e/e78e )he study shows that ;;G of the customers were aware of home loan protection plan and rest <=G was not aware of it. FIGURE> ?. !

TABLE > ?. INTEREST OF THE CUSTOMERS IN TAKING HPP

Interest in taking * 9es 2o )otal

2o.of respondents << -;? 788 G of the respondents ;; <= -88

I73e/e78e (rom the survey concerning a sample si6e of 788 customers, it can inferred that .8G of the samples were not interested in taking * taking * . and -8G of samples were interested in

TABLE < ?.

TABLE > ?. ' REASONS FOR NOT TAKING HPP 0eason for not taking * $lready have policies +oan amount is less remium amount is high 2o maturity benefit :ther reason )otal I73e/e78e It shows that ;8G of the samples said that they are not interested in taking * benefit. FIGURE> ?. ' because they have policies already,;8G because of loan amount is less, -/G because of premium is high,78G said no maturity 2o.of respondents <8 <8 ;8 ?8 -8 788 G of the respondents ;8 ;8 -/ 78 / -88

TABLE < ?. " TYPES OF PARAMETERS YOU DEPEND ON TAKING THE POLICY

2:.:( )9 !S S5" $SS50!% 0!"I5" %ISC:52) I)3#!2!(I) C$S* +!SS ($CI+I)I!S ):)$+ 0!S :2%!2)S 78 =7 78 >8 > 788

G :( )*! 0!S :2%!2)S -8 ;< -8 ?8 ? -88

I73e/e78e (rom the survey a sample si6e of 788 customers, it can be inferred that -8G of the samples depends upon sum assured,;<G depends on premium, ?8G depends on it3 benefits. FIGURE > ?. "

TABLE < ?. ?

REASON FOR CHOOSING HDFC 0eason for choosing *%(C +ower interest rate 4uality of service (riends suggested 0eminder service :thers 2o.of respondents 78 =7 >8 78 > 788 G of the respondents -8 ;< ?8 -8 ? -88

I73e/e78e (rom the survey concerning a sample si6e of 788 customers, it can be inferred that-8G of samples choose *%(C because of lower interest rate, ;<G chosen due to quality of service, ?8G due to friends suggestion and -8G due to reminder facility.

FIGURE < ?. ?

CHAPTER < ( FINDINGS% SUGGESTIONS AND CONCLUSION (. . FINDINGS

)he table reveals that ><G of the customers are male, while -?G of the customers are female. It shows that /G of the people were the age of ->3;8, ;.G of the people were ;-3?8, ?<G of the people were ?-3/8, .G of the people were /-3<8 and rest of them were above <-. ?;G of the people who walk into *%(C found to be govt. employee, ;-G of the people in private company, 77G of the people were doing business . ?.G of the customers were found to have salary range of above 0s .-8888 and ?-G 8f the customers were to have below 0s.-8888 pm. 7/G of the customers were taken life insurance policy and =/G were taken general insurance policy. <7G of the customers were taken policy at public company and ;>G of the customers were taken at private company. (rom the survey /.G of the customers come to bank to pay !"I, ;;G of the customers were new takers, <G of the customers come for additional loan. )he study shows that ;;G of the customers were aware of home loan protection plan and rests <=G were not aware of it. It can be inferred that .8G of the samples were not interested in taking * and -8G of the customers were interested. It can be inferred that -8G of the samples choose *%(C because of lower interest rate, ;<G chosen due to quality of service, ?8G due to friends suggestions.

 It can be inferred that -G of the customer rated * average and rest of them are not satisfied.

product

$s very good, />G of the customers rate it as good, 7>G rate it as

(.'. SUGGESTIONS

 (rom the e'perience of the researcher there is good market availability for * , if the top management of *%(C is willing to . appoint a potential person who would canvass for * addition to the new customers eople are not aware of * and it required more vigorous . advertisement and canvassing to promote *

0efinancing options could be e'tended to the e'isting customers in

(.". CONCLUSION

)he project titled N$ study on the awareness and the acceptance level of * among the home loan takersK done in *%(C standard life insurance . company, !rode. $t the end of study it is found that the awareness is found to be very low for *

In case of insurance company, it is the agentFs duty that brings the customers to the company. $gents have to be taken care more than the employees of the company. )he company has to adopt mew technologies to survive the market. )he study reveals that the awareness about the product is very less compare to other product. So it is necessary that more advertisement should be given through television, newspaper and maga6ines. )herefore if the given suggestions put into practice can improve.