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04_capaPLASTIC_mf.indd 7 MELISSA MAGAZINE Summer 2014 PLASTIC DREAMS WE ARE FLOWERS SUMMER 2014 JASON WU

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MELISSA MAGAZINE Summer 2014 PLASTIC DREAMS WE ARE FLOWERS SUMMER 2014 JASON WU IS BACK
MELISSA MAGAZINE
Summer 2014
PLASTIC DREAMS
WE ARE FLOWERS
SUMMER 2014
JASON WU
IS
BACK WITH NEW STYLES.
THE CAMPANA BROTHERS
CREATE THE DELICATE FITAS.
VIVIENNE WESTWOOD
EXCEEDS WITH SLAVE SANDAL.
We Are
Flowers
BOTANICAL ARTWORK
MEET MARGARET MEE.
FLICKS & FLOWERS
A
LASTING LOVE STORY.
TRENDING TOPICS
RUNWAY + MAKE UP.
Organic shapes and colors from
nature inspire the new collection
that praises the unique beauty
within every woman.
and colors from nature inspire the new collection that praises the unique beauty within every woman.

04/09/13

21:07

03_capaPLASTIC_mf.indd 5 MELISSA MAGAZINE Summer 2014 PLASTIC DREAMS WE ARE FLOWERS SUMMER 2014 JASON WU

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MELISSA MAGAZINE Summer 2014 PLASTIC DREAMS WE ARE FLOWERS SUMMER 2014 JASON WU IS BACK
MELISSA MAGAZINE
Summer 2014
PLASTIC DREAMS
WE ARE FLOWERS
SUMMER 2014
JASON WU
IS
BACK WITH FOUR
COOL NEW STYLES.
THE CAMPANA
BROTHERS CREATE THE
DELICATE FITAS.
VIVIENNE WESTWOOD
GOES OVER WITH THE
FAB SLAVE SANDAL.
We Are
Flowers
LADY BUG
MEET MARGARET MEE
AND HER ARTWORK.
FLICKS AND FLOWERS
A
LOVE STORY THAT
Organic shapes and colors from
nature inspire the collection
that praises the unique beauty
within every woman.
WILL LAST FOREVER.
TRENDING TOPICS
RUNWAY + MAKE UP
AND MUCH MORE!
unique beauty within every woman. WILL LAST FOREVER. TRENDING TOPICS RUNWAY + MAKE UP AND MUCH

04/09/13

unique beauty within every woman. WILL LAST FOREVER. TRENDING TOPICS RUNWAY + MAKE UP AND MUCH

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02_capaPLASTIC_mf.indd 3 MELISSA MAGAZINE Summer 2014 PLASTIC DREAMS WE ARE FLOWERS SUMMER 2014 JASON WU

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MELISSA MAGAZINE Summer 2014 PLASTIC DREAMS WE ARE FLOWERS SUMMER 2014 JASON WU IS BACK
MELISSA MAGAZINE
Summer 2014
PLASTIC DREAMS
WE ARE FLOWERS
SUMMER 2014
JASON WU
IS
BACK WITH
FAB NEW STYLES.
THE CAMPANA
BROTHERS CREATE
THE DELICATE FITAS.
VIVIENNE WESTWOOD
GOES OVER WITH
SLAVE SANDAL.
LADY BUG
MARGARET MEE’S
BOTANICAL ARTWORK.
FLICKS & FLOWERS
We Are
Flowers
A
LOVE STORY THAT
WILL LAST FOREVER.
TRENDING TOPICS
RUNWAY + MAKE UP
AND MUCH MORE!
Organic shapes and colors from
nature inspire the new collection
that praises the unique beauty
within every woman.
and colors from nature inspire the new collection that praises the unique beauty within every woman.

04/09/13

and colors from nature inspire the new collection that praises the unique beauty within every woman.

21:06

01_capaPLASTIC_mf.indd 1 MELISSA MAGAZINE Summer 2014 PLASTIC DREAMS WE ARE FLOWERS SUMMER 2014 JASON WU

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MELISSA MAGAZINE Summer 2014 PLASTIC DREAMS WE ARE FLOWERS SUMMER 2014 JASON WU CREATES FAB
MELISSA MAGAZINE
Summer 2014
PLASTIC DREAMS
WE ARE FLOWERS
SUMMER 2014
JASON WU
CREATES FAB NEW STYLES.
We Are
Flowers
THE CAMPANA BROTHERS
RELEASE THE DELICATE FITAS.
VIVIENNE WESTWOOD
GOES OVER WITH SLAVE SANDAL.
Organic shapes and colors from
nature inspire the new collection
that praises the unique beauty
within every woman.
LADY BUG
MARGARET MEE’S ARTWORK.
FLICKS & FLOWERS
A LONG-LASTING LOVE STORY.
TRENDING TOPICS
RUNWAY + MAKE UP + MORE!
ARTWORK. FLICKS & FLOWERS A LONG-LASTING LOVE STORY. TRENDING TOPICS RUNWAY + MAKE UP + MORE!

04/09/13

ARTWORK. FLICKS & FLOWERS A LONG-LASTING LOVE STORY. TRENDING TOPICS RUNWAY + MAKE UP + MORE!

21:05

Anúncios Melissa S&D.indd 10-11 8/30/13 7:41 PM
Anúncios Melissa S&D.indd
10-11
8/30/13
7:41 PM

Plastic Dreams

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Names and flowers:

the origin of the collection.

The Campana Brothers

release a new style.

Vivienne Westwood

and her fetichist Slave.

Jason Wu and Salinas

take your breath away!

Melissa Stores:

now on three continents.

Our Families:

check out what’s new.

Bothanics & Art:

meet Margaret Mee.

Artists also

like flowers.

Take a deep breath!

Floral fragances are in the air.

Fashion & Flowers:

the perfect match.

On Screen:

flowers are the stars.

Make-Up Trends

for this season

Runway

The NDA take-over

Around the World:

Unique flowers shops

Judy Blame

is the man!

Take Care

of yourself.

Melissa Magazine Summer 2014 JASON WU CREATES fAb nEw STYLES. We are the cAmpANA brOtherS
Melissa Magazine
Summer 2014
JASON WU
CREATES fAb nEw STYLES.
We are
the cAmpANA brOtherS
RELEASE ThE dELiCATE fiTAS.
Flowers
VIVIeNNe WeStWOOD
goES ovER wiTh SLAvE SAndAL.
Organic shapes and colors from
nature inspire the new collection
that praises the unique beauty
within every woman.
lADy bUg
mARgARET mEE’S ARTwoRk.
flIckS & flOWerS
A Long-LASTing LovE SToRY.
treNDINg tOpIcS
RunwAY + mAkE up + moRE!
01
03 Melissa Magazine Summer 2014 jason wu is back with four cool new styles. the
03
Melissa Magazine
Summer 2014
jason wu
is
back with four
cool new styles.
the campana
brothers create the
delicate fitas.
VIVIenne westwooD
goes over with the
fab slave sandal.
We are
Flowers
laDy bug
meet margaret mee
and her artwork.
flIcks anD flowers
a
love story that
Organic shapes and colors from
nature inspire the collection
that praises the unique beauty
within every woman.
will last forever.
trenDIng topIcs
runway + make up
and much more!

CREDITS

CoVEr 1 - jACkET REPLAY, kNICkErS DOLCE & GABBANA CoVEr 2 - DrESS ROCHAS CoVEr 3 - DrESS SAINT LAURENT CoVEr 4 - CorSET ALEXANDER MCQUEEN, kNICkErS DOLCE & GABBANA

MelissA MAgAzine Summer 2014 JASON WU IS BACK WITH fAB neW STYLeS. the CAMPANA BROtheRS
MelissA MAgAzine
Summer 2014
JASON WU
IS
BACK WITH
fAB neW STYLeS.
the CAMPANA
BROtheRS CReATe
THe DeLICATe fITAS.
VIVIeNNe WeStWOOD
GOeS OVeR WITH
SLAVe SAnDAL.
LADY BUG
MARGAReT Mee’S
BOTAnICAL ARTWORK.
FLICKS & FLOWeRS
We Are
A
LOVe STORY THAT
WILL LAST fOReVeR.
Flowers
tReNDING tOPICS
RunWAY + MAKe up
AnD MuCH MORe!
Organic shapes and colors from
nature inspire the new collection
that praises the unique beauty
within every woman.
02
04 Melissa Magazine Summer 2014 jason wu is back with new styles. the campana brothers
04
Melissa Magazine
Summer 2014
jason wu
is back with new styles.
the campana brothers
create the delicate fitas.
We are
VIVIenne westwooD
exceeds with slave sandal.
Flowers
botanIcaL artworK
meet margaret mee.
fLIcKs & fLowers
Organic shapes and colors from
a lasting love story.
nature inspire the new collection
trenDIng topIcs
runway + make up.
that praises the unique beauty
within every woman.

PLASTIC DREAMS IS AVAILABLE ON THE APP STORE AND ON THE ANDROID MARKET, AND ALSO ON FACEBOOK, INSTAGRAM, PINTEREST AND TWITTER @SIGAMELISSA. OFFICIAL VIDEOS ON YOUTUBE.COM/MELISSACHANNEL

IN THIS ISSuE rEPLAY replay.it DoLCE & GABBANA dolcegabbana.com MAISoN MArTIN MArGIELA maisonmartinmargiela.com GIVENCHY givenchy.com MArINA QUrESHI marinaqureshi.com SAINT LAUrENT ysl.com VIVIENNE WESTWooD viviennewestwood. co.uk LANVIN lanvin.com HErMÈS hermes.com roCHAS rochas.com MICHAEL korS michaelkors.com BALMAIN balmain.com joHN roCHA johnrocha.ie ALEXANDEr MCQUEEN alexandermcqueen.com I.D.SArrIErI sarrieri.com CHrISToPHEr kANE net- a-porter.com/shop/designers/christopher_kane MArNI marni.com HErVÉ LÉGEr herveleger.com GUCCI gucci.com PrEEN preen.com IrL LoNDoN inreallifelondon.com

We are

flowers

Summer 2014

Editorial Director Erika Palomino Editor-in-Chief Suzy Capó

Art Director Joana Brasileiro Designers

Ana Carolina de Abreu, Bia Martau and Silvana Martins Visual Coordination Vivi Bacco Production Assistant Wania de Freitas Translation Guilherme Eddino Proofreading André Rodrigues Graphic Production Sérgio Leite Prepress, CTP, Printing and Finishing IBEP Gráfica Graphic Project Ana Starling BIZU Design com Conteúdo

CONTRIBUTORS

Adrian Wolfson, André Rodrigues, Camila Yahn, Cheryl Konteh, Duda Porto de Souza, Earl Simms, Eduardo Jordão de Magalhães, Elisa Stecca, Gary Hill, Ilana Rehavia, Jade Halls, Jeon Seung Hwan, Judy Blame, Julie Jacobs, Luis Monteiro, Marcio Madeira, Neil Stuart, Sergio Amaral, Steph Mendiola, Stephanie Noelle, Tom Wright, Valeria Ferreira and Zé Otávio.

ACKNOWLEDGEMENTS

Duda Porto de Souza and the Grendene + Melissa team.

Letter from the pubLisher

We are the FLOWERS

Love is Like a rose in a garden: we take care of it, we Look at it, and we Leave it under the sun so it wiLL grow. thus sang eLis regina, arguabLy the greatest braziLian singer. fLowers are a deLight to our eyes and reveaL the many miracLes of nature. fLoraL patterns are practicaLLy a mandatory trend for spring and summer fashion seasons, but when it comes to the we are fLowers coLLection, they show up in a Less LiteraL manner – as one wouLd expect for meLissa.

Melissa’s decision to explore flowers in its 2014 summer season refers not only to the diversity of species that makes life on this planet less arid. We tried to think of each woman as a flower in its garden. A flower that will not only bring beauty to its surroundings but also make a difference, reaching out for the proper activism or anti-activism in order to open up, do good and, why not, try to change the world. Dreaming big? Well, every bud is small at first, and after a simple pollination process, strong stems and beautiful petals start to grow, right? And can we divide the world between those who like and those who do not like flowers? How about those who have never been given flowers? Now that’s possibly an unforgettable moment in the life of any woman, of any age and from anywhere in the world. How about turning the act of giving flowers into something more mundane and making someone else happy? With this beautiful theme, we are commemorating the 10th edition of Plastic Dreams magazine and showcasing a blooming collection. And quoting another song, now by Brazilian band Titãs: plastic flowers never die! ;-) ERIKA PALOMINO

P.S: My favorite flowers are daisies and yellow roses.

Plastic Dreams

RoSebudS

Plastic Dreams RoSebudS 6 ANDRé Zé OTáVIO LUIS MONTEIRO CAMILA YAHN ELISA STECCA RODRIGUES This
Plastic Dreams RoSebudS 6 ANDRé Zé OTáVIO LUIS MONTEIRO CAMILA YAHN ELISA STECCA RODRIGUES This
Plastic Dreams RoSebudS 6 ANDRé Zé OTáVIO LUIS MONTEIRO CAMILA YAHN ELISA STECCA RODRIGUES This
Plastic Dreams RoSebudS 6 ANDRé Zé OTáVIO LUIS MONTEIRO CAMILA YAHN ELISA STECCA RODRIGUES This

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Plastic Dreams RoSebudS 6 ANDRé Zé OTáVIO LUIS MONTEIRO CAMILA YAHN ELISA STECCA RODRIGUES This

ANDRé

Zé OTáVIO

LUIS MONTEIRO

CAMILA YAHN

ELISA STECCA

RODRIGUES

This journalist with a de-

As soon as Zé’s picture got to the office, everyo-

Portuguese photogra- pher Luis Monteiro is

bonsai. “They are not

Holder of a degree in performing arts,

Do you know those very talented folks? Elisa

gree in Languages once

ne commented on it:

debuting in our “dream

#super-duper-adorable

is

one of them. She

dreamed of living off of

“That’s a nice face”.

team” in this issue.

Camila Yahn was

studied Law at USP, got

playing video games.

In fact, this very cute

He shot the stunning

taken into the world

a

Fine Arts degree at

But he had to make things work as a Brazi- lian would: he became a media darling with the aid of Carta Editorial, which by then collabo- rated with all “Vogues” around these parts. Then he created and led the FFW portal and was the editor of “ffw>>mag!” But he only found his place when he joined “L’officiel Brasil,” where he works to this day. He’s a sci-fi addict, owns two rabbits (at home, as pets) and is passionate about design and art. As soon as he has money to blow, he plans to open a museum of major novel- ties. In this issue he wri- tes about art, about the Campana brothers and about Margaret Mee. Favorite flower:

illustrator is now collabo- rating with PLASTIC DRE- AMS for the first time. He is the one responsible for the beautiful work on the magazine’s third cover. Born in olímpia, São Paulo, Zé moved to the capital to study Graphic Design at Belas Artes University. He is always looking for edgy, innovative alternatives in his works for the publishing market. In his personal work, he also explores primary colors, collages, tapes, threads and anything else paper will hold. Passionate about the city of São Paulo, he is part of PLUS Galeria and the Sketchja- zz group, in which he sells originals and prints. #justSaying Favorite flower:

images of the “Brazilian Beauty” editorial, and his philosophy is to emphasize the feminine sensuality. His photos have appeared on the covers of magazi- nes such as “Tatler”, “Vogue”, “Tank” and “GQ”, and his works have illustrated the ads of brands such as olay, Net-a-Porter and Agent Provocateur. Based in London, Luis took his first photo at the age of 23, inspired by a stylist friend and by a teacher. Luis is married to Vick Sirotyuk, whom he pho- tographed for his story in this issue of PLASTIC DREAMS. Favorite flower:

flowers but I love them.

of fashion by Erika Palomino, Melissa’s creative consultant and Editorial Director of PLASTIC DREAMS. After that, Cami worked for four years in the fashion supplement of newspaper “Folha de S.Paulo” and also worked as execu- tive editor of joyce Pascowitch’s “Moda” magazine. She is cur- rently the chief editor of the FFW portal and creative director of the Pense Moda seminar, which has already brought a lot of cool people to Brazil. In this issue, Camila is thinking out of the box and reviewing a new digital aesthetic in fashion. Favorite flower:

FAAP, and also studied jewelry with Nelson Alvim, style with Marie rucki, from Studio Ber- çot in Paris, and glass techniques at Seattle’s Pilchuck Glass School. Today she has her own store, Elisa Stecca Design, which develops projects, jewelry pieces and objects. Elisa is also host of the Lar Express show, broadcast online on the Bem Simples website, and launched the book “Today is the Happiest Day of Your Life”, published by Matrix Editora. With this book in mind, we invited Elisa to write for PLASTIC DREAMS for the first time. A fan of Melissa, she loved it. And so did us! Favorite flower:

bromeliad

ghost orchid

And it’s like having a tree on top of a hill.”

hydrangea

pink lily

we are flowers

Summer 2014

hydrangea pink lily we are flowers Summer 2014 VIKTORIYA SIROTYUK russian model Viktoriya Sirotyuk’s most

VIKTORIYA

SIROTYUK

russian model Viktoriya Sirotyuk’s most me- morable job was the first time she shot for Vogue Portugal, and for very special reasons. “I worked with an amazing photographer, Luis Monteiro. He is a really nice man…. so nice that I married him”, she tells us. Vick had always wanted to be a model, but comes from a small town in russia where there is no major fashion industry. She decided to first dedicate herself to studying, and graduated with great grades. But it wasn’t long before she was scouted by an international agent, and her modeling career soon took off. Her plans include “conquering the world”, she jokes, but also travelling, being with her partner, seeing her family more, and being happy. Favourite flower:

orchid. I have lots of them in my apartment.”

flower: “ orchid . I have lots of them in my apartment.” STEPH MENDIOLA Manicure Steph

STEPH

MENDIOLA

Manicure Steph Mendio- la, who contributed to the “Magic Flower” edi- torial, is looking straight into the future. Her plans include opening her own salon in London, but with

a difference. “I want the

same environment of a photo shoot, with quick options for hair, makeup

and nails,” she explains. “It’s something like having your own studio!” While her dream does not come true, Steph

working on magazi-

nes such as “Harper’s Bazaar”, “Vogue India”, “Wallpaper*” and “Marie Claire” and doing manicures for celebrities such as the model of the moment Cara Deleving- ne and actress Thandie Newton. Favorite flower: lily

is

and actress Thandie Newton. Favorite flower: l i l y is GARY GILL This is a

GARY GILL

This is a time of great change for hairdresser Gary Gill. Increasin- gly dedicated to the male universe, he has recently worked with singer-songwriter Tom odell. Gary was

also approached by a well-known agency, after years representing himself. “And I’m trying to give something back to the industry, being a mentor and teacher of new hairdressers,” says the professional, who

has worked with the li- kes of Duran Duran, The killers and a long list of photographers and magazines, including David Bailey and the American “Vogue”. Gary did the “Magic Flower” editorial. Favorite flower:

red rose

the “Magic Flower” editorial. Favorite flower: red rose JULIE JACOBS The next project for julie jacobs,

JULIE JACOBS

The next project for julie jacobs, makeup artist for the cover editorial, is to share her passion for detail and perfect skin in a

beauty blog. julie’s schedule also includes photo shoots and ad campaigns with iconic photographer Nick knight, TV show “America’s Next Top Model” and Victo- ria Beckham. julie started her career as

a beautician, and a

major concern for her

is creating the perfect

foundation for her clients’ skin. of course she still loves some fun visuals. “one of the current trends is using colors, in this season already!” Favorite flower:

orchid

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in this season already!” Favorite flower: orchid 7 EARL SIMMS The working philosophy of English hairdresser

EARL SIMMS

The working philosophy of English hairdresser Earl Simms is to be fast, fun and to enjoy wha- tever you’re doing. This style has been working

well for him, since his starred client list inclu- des supermodel Naomi Campbell, actress reese Witherspoon, rapper Ms. Dynamite and diva Beyoncé. “one of the most memorable moments of my career was to see Beyoncé performing from behind the wings.

It was better than any

front row,” he says cheerfully. Full of character, he says hair always looks better

a day or two after being

washed. Earl also worked for

major brands such as Neiman Marcus, Nestlé, Avon, Victoria’s Secret, and of course, Melissa. In this issue of PLASTIC DREAMS, Earl made the hairstyling in the “Brazi- lian Beauty” editorial. Favorite flower:

orchid

04 E 11. GETTY IMAGES; 05. MArCIo MADEIrA; 07. DIVULGAção; 08. MArkCoLLE.CoM; 10. AFP

Plastic Dreams

01

NAMeS ANd CoLoRS

the we are fLowers coLLection, for meLissa’s summer 2014, deaLs with the gLobaL diaspora of Love and good vibes. the “pLastic somnia” fLower combines beauty, diversity, passion, and the coLLective’s power to turn earth into a garden of pLastic dreams.

Text Erika Palomino Photos Vivi Bacco

W hen thinking about fashion for spring-summer,

designers and creators around the world often think of flowers. All kinds of floral patterns are now true classics. On the other hand, Melissa’s organic forms have everything to do with nature. Its unique designs reach excellent expression in their fluidity and in the three-dimensionality of the plastic. In recent research trips by Melissa’s team around the world, we could not help but notice how the cities that are colored by flowers make urban life less hard, with small flowers arrangements

spread out by the government and by the residents in windows and terraces. Gardens and parks with trees and their colorful buds serve as a playground for the residents, providing moments of escape and relaxation. The inspiration from flowers is strictly infinite, extending to other areas of creation, from fashion itself through arts, street art (such as graffiti), film, music, and design. We can also mention makeup, the universe of perfume, and even advertising. From the nostalgia of flower stalls spread around the world, we

the nostalgia of flower stalls spread around the world, we 02 12 8 Xxxxxx Xxxxxxx Verão

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Verão 2014

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01. Street art from Seoul, in South Korea

02. Cyclist on the background of a table with a flower

arrangement in a bottle, in Berlin, Germany.

03. Flowers over traffic sign in London.

04. Image of Ashikaga Park, Japan, solely dedicated to flowers.

05. Roof assembly of Galeria Melissa’s outdoor area in São

Paulo, lined with “Plastic Somnias”.

we present the We Are Flowers collection for Summer 2014. In terms of our products, some of them stand out in this dialogue with botany. Petal, for example, brings overlapping layers of flowers, with a glossy coat. Sweet Dreams is a slipper with an upper cover resembling leaves – just like the asymmetric design of Estrelicia. Finally, the Campana Fitas features embroidery based on rose bushes, another hit of Melissa’s partnership with the hottest brothers in design from Brazil and abroad. “We developed this technology here in Grendene, but I was really surprised at how we managed to reproduce the texture of the Campanas’

Fitas,” says Edson Matsuo, from Melissa’s product design division. In the visual communication for the We Are Flowers collection, ad agency Casa Darwin also went further and created a special flower for Melissa: the “Plastic Somnia”, which means “plastic dreams”. It does not only appear in the collection’s logo but also in other developments, such as Galeria Melissa’s frontage, ad materials for shops (storefronts and decoration for Clube Melissa), and the art direction of this magazine in your hands. “Plastic Somnia has four main petals, which represent beauty, diversity, passion, and community,” explains Rodrigo,

Casa Darwin’s Manager and Director. Passion is in the core of each and every plastic dream. It is connected to Melissa’s perfume and to the sensuality of its products. Diversity is what makes Melissa’s universe so rich and multicultural, which is part of Melissa’s Culture. Community and collaboration are essential for the curation, and they also connect consumers/fans between each other, turning Melissa into a “Love Brand”. Beauty is the unfolding expression of fashion, design, art, and architecture. The Melissa Garden grows every day, spanning more than 40 countries on four continents. And the flower is you.

saw the emergence of the flower boutique concept, more refined and sometimes more abstract. We also realized that several stressed out inhabitants of the urban jungle have been currently leaving their stifled professions and becoming florists, turning their hobbies and interests into work. As we search the globe we come across unique specimens, those that get us to move closer (ever experienced the feeling of facing a Brazilian symbol such as a lily pad?). Not to mention exotic orchids, the lotus from Asia, the simplest flowers from the Alps,

the unassuming daisies, the roses (of all colors) or the small melissas (lemon balm flowers) and erikas (heath flowers). Thus, we have reached the idea that every woman is a flower. Her beauty, femininity, and uniqueness adorn the world, each in its own way. And how difficult it is to take care of certain flowers, right? Just like sometimes it is difficult to take care of ourselves, cultivating joy, preserving friendships, watering our own self- esteem, and sprinkling good vibes, in a global diaspora of love. With all these values in mind,

9

07

06.

Setting by Mark Colle, made with

a million fresh flowers covering floor, ceiling and walls, for the debut of designer Raf Simons in Dior Haute Couture in Paris, July 2012.

07. Two colors of Fitas, the new model

created by the Campana brothers for the We Are Flowers collection.

08. Employees of auction house

Bonhams Contemporary Art hold

Bansky’s “Love is in the Air”, one of the most famous stencil works in the world.

09. The iconic Lily pad flower

10. Asian flowers at a market in Tokyo.

11. Decorated bike saddle in Berlin.

12. Funky glasses on Prada’s Summer

2013 catwalk.

Plastic Dreams

WoRLd

beAuty

four new meLissa styLes come into pLay Like springtime queens, bringing forth the summer. beautifuL, Light, and Loose, they just touch the ground before pLunging into fLowerbeds. pure deLight!

PHOTOS LUIS MONTEIRO CREATIVE DIRECTOR EDUARDO JORDãO DE MAGALHãES FASHION DIRECTOR NEIL STUART MAKEUP VALERIA FERREIRA @ CAREN WITH M.A.C PRODUCTS HAIR EARL SIMMS @ CAREN WITH CYLNOL PRODUCTS MANICURE STEPH MENDIOLA @ CAREN WITH GELISH PRODUCTS SKIN JEWELRY J.MASKREY MODEL VICK SIROTYUK @ STORM MODEL MANAGEMENT

SEE THE MAKING OF ON YOuTuBE/MELISSACHANNEL

Some products may undergo color distortion or not be made available for purchase.

MELISSA ULTRAGIRL SPECIAL

FLoWErS: PEONIES

10

Plastic Paradise

Inverno 2012

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Plastic Dreams

MELISSA HARMONIC

FLoWErS: ORCHIDS

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Plastic Paradise

Inverno 2012

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Plastic Dreams

MELISSA ULTRAGIRL HEEL SPECIAL

FLoWErS: ROSES

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Plastic Paradise

Inverno 2012

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Plastic Dreams

Plastic Dreams FLoWErS: PEONIES, ORCHIDS AND ROSES 1 6 Plastic Paradise Inverno 2012 1 7

FLoWErS: PEONIES, ORCHIDS AND ROSES

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Plastic Paradise

Inverno 2012

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Plastic Dreams Plastic Dreams PARTNERS 18 CAMpANA bRotHeRS the internationaLLy recognized duo of braziLian
Plastic Dreams
Plastic Dreams
PARTNERS
18
CAMpANA
bRotHeRS
the internationaLLy recognized
duo of braziLian designers
showcases an amazing fLat
for meLissa’s 2014 summer.
Text André Rodrigues
T he first series of objects by
fernando and humberto
campana had nothing to do with
those you can see on these
pages: the “uncomfortable”
series, comprised of non-finished,
metal-based furniture, was
launched in the late 80’s during
an exhibition that shocked the
brazilian audience.
thirty years later, one of
the brothers’ several accom-
plishments is being the first
non-fashion designer studio to
develop co-creations for melissa.
here rules are different, and
the 10-year long and counting
partnership has been guided by
SUCCESSFUL AND HITMAKING
PARTNERSHIP
2005
FAVELA
2006 zIG zAG
Shoes inspired by the homonymous
1991 chair, alluding to the buildings
on the Brazilian hills, but on
asymmetric wooden battens.
The big thing was combining this
concept with plastic.
Also based on a homonymous
armchair, zig zag took all by surprise
upon release due to its malleability
(Rock’N’Love; Winter 2006). Glittered,
flocked, and matte versions were soon
released. It’s a current classic.
versions were soon released. It’s a current classic. We Are Flowers Summer 2014 19 The brothers

We Are Flowers

Summer 2014

19 The brothers Humberto and Fernando Campana teamed up again with Melissa for a hot
19
The brothers
Humberto and
Fernando Campana
teamed up again
with Melissa for a
hot new style.
2012 PAPEL

board study we had for a folding screen. what strikes us is how grendene managed to reproduce the same texture and design in a shoe,” says humberto. fernando adds: “turning an idea into a shoe goes deeper than creating a decoration object, because there’s the hu- man contact with the foot, the skin. it’s always a challenge. but we have the brand’s high-end technology on our side.” where do all those ideas come

An instant hit, this one first appeared in Power of Love (Summer 2012). Paper as an element has always fascinated the brothers, who took the idea from of a geometrical and hollowed out model from cardboard undulations, in rustic materials.

from? “in our partnership with melissa, the creative process begins with total freedom. in our studio, everybody gives opinions. mostly women: if they don’t approve of something, we won’t even ship it to the factory!”, says humberto.

we won’t even ship it to the factory!”, says humberto. 2011 COSTELA DE ADãO Costela de

2011

COSTELA

DE ADãO

Costela de Adão (Portuguese for “Adam’s Rib”) first appeared in a collection honoring Brazil, Melissa Amazonista (Summer 2011). The famous plant with same name inspired it and featured plastic leaves wrapping the feet.

2014 FITAS

part of a cardboard study for a foLding

screen, fitas recaLLs

a

fLoraL design just

in

time for the we are

fLowers season

comfort: “we strive for the most organic essence. welcoming, embracing, sheltering and pro- tecting shapes, just like nature”, says fernando. until a while ago, there were five models (Favela, Zig Zag, Corallo, Costela de Adão, and Papel), but the family is about to grow as the summer 2014 season approaches. the campana broth- ers now present Fitas, to crown melissa’s we are flowers series. “this sandal came from a card-

2008

CORALLO

This hollowed out and fresh model debuted in Winter 2008 with the Se- cret Gardens
This hollowed out and fresh model
debuted in Winter 2008 with the Se-
cret Gardens Collection, representing
an innovation for both Melissa and
the Campana Brothers. A super-
cool purse was also developed and
became a hit around the world.
Some products
may undergo color
distortion or not
be made available
for purchase.

Plastic Dreams

20

we are flowers

Summer 2014

V ivienne Westwood, one of the most important British

designers to date and definitely a favorite among Melissa lovers, comes with a new release and plenty of new flicks this season. one of those is super high-heeled model fit for frenzy Vivienne Westwood Anglomania + Melissa Slave Sandal _sexy, with a buckle in the wider ankle coming out of the heel itself. Wow! Slave is perfectly fit for the rising fashion trend of heavy and powerful items and it has clearly been inspired by the fetishism VW loves so. It comes in black and Galápagos red (both matte), or sky blue and phosphorus green (both glossy). The highlight here has to be the metallic golden spin off. The Vivienne Westwood Anglomania + Lady Dragon comes in two different kinds of wrap: heart and metallic ribbon bow. The new Anglomania Ultragirl _in red, yellow fluo and pink_ gains a watermark featuring VW symbol in yellow fluo, red and pink. The ribbon bow and petit pois insole version comes in green, fumé (#everybodyloves) and lilac. The other flick is Virtue, a pair of loafers that has been a hit throughout seasons. It comes in four different colors: black, pink, orange and green. There is also the Harmonic model, which got revamped with wide chainlinks, in black, pink, blue, red and glitter gold on the insole. The Aranha Hits by VW this season comes in glitter pink, glitter glass, phosphorus green, green fluo, black/yellow, pink/black and black/glitter glass. A plus: the phosphorus colors in two flicks, Aranha Hits and Slave, glow in the dark (see to the right).

dAMe

ViVieNNe

WeStWood

Text Erika Palomino Photos Marcio Madeira

WeStWood Text Erika Palomino Photos Marcio Madeira To the left, VW herself in her Red Label

To the left, VW herself in her Red Label show (above, look from her AW2013 collection). In the center, VW’s bride on the runway.

collection). In the center, VW’s bride on the runway. the irreverent british designer comes fuLL gaLLop

the irreverent british designer comes fuLL gaLLop this season with sexy sLave, two new spin offs of Lady dragon and even a new coLor that gLows in the dark.

VIVIENNE WESTWooD The Vivienne Westwood Anglomania + Lady Dragon model comes with two different wraps
VIVIENNE
WESTWooD
The Vivienne Westwood
Anglomania + Lady Dragon
model comes with two
different wraps this season:
ANGLoMANIA +
MINI MELISSA
ArANHA
heart and ribbon bow. In the
red heart flick, the model is
pearl-colored #togetmarried!
VIVIENNE WESTWooD ANGLoMANIA + MELISSA SLAVE SANDAL VIVIENNE WESTWooD ANGLoMANIA + MELISSA VIrTUE
VIVIENNE
WESTWooD
ANGLoMANIA +
MELISSA SLAVE
SANDAL
VIVIENNE
WESTWooD
ANGLoMANIA
+ MELISSA
VIrTUE

21

VIVIENNE WESTWooD ANGLoMANIA + MELISSA ArANHA HITS VIVIENNE WESTWooD ANGLoMANIA + MELISSA ULTrAGIrL VIVIENNE
VIVIENNE
WESTWooD
ANGLoMANIA
+ MELISSA
ArANHA HITS
VIVIENNE
WESTWooD
ANGLoMANIA
+ MELISSA
ULTrAGIrL
VIVIENNE
WESTWooD
ANGLoMANIA
+ MELISSA
HArMoNIC

MArCIo MADEIrA

Plastic Dreams

MArCIo MADEIrA Plastic Dreams PARTNERS JASoN Wu four new styLes by the designer stand out in

PARTNERS

JASoN

Wu

four new styLes by the designer stand out in the coLLection.

Text Erika Palomino

MELISSA TrIPPY + jASoN WU MELISSA jEAN + jASoN WU MELISSA HArMoNIC + jASoN WU
MELISSA TrIPPY +
jASoN WU
MELISSA jEAN +
jASoN WU
MELISSA
HArMoNIC +
jASoN WU
MELISSA
ULTrAGIrL +
jASoN WU
Some products
may undergo color
distortion or not
be made available
for purchase.

I t’s been two years since Melissa started its partnership

with jason Wu. The 32-year- old designer has already been considered one of the exponents of American fashion. Such recognition dates back from before he was launched to stardom in 2009, when First Lady Michelle obama wore one of his dresses (she would do it again in the U.S. President’s reelection cerimony in Washington D.C., last january). The designer’s star is even brighter at the moment. He has recently been appointed the new creative director of Hugo Boss’ womenswear – including accessories – and debuted in its pre-Fall 2014 season. In addition he’s been

22

leading his own successful New York-based brand. There are four products with the jason Wu brand in the Summer 2014 season. He has

now reinterpreted Trippy for the first time since the original release in the 2013 Summer rainbow Collection. For this hit model, he proposes the use of (supertrendy) rhinestones in four versions, one with the signature transparency that has become Wu’s trademark with Melissa. This charming flat style model with round toe is also featured in black, turquoise and pink. Another new model for 2014 Summer is Wu’s version of the Harmonic. More rhinestones were used on the front straps with four options: pink, black, green, and bicolor (black and gray). The insole is stamped on lace and all models also have

a cut insole – another feature

of Wu’s products for Melissa. And don’t worry! Two of Wu’s biggest hits during his partnership with Melissa are still going strong: Jean and Ultragirl. There are five new colors for our comfortably and freshly hollowed out model jean: nude, pink, blue, silver, and matte gold. But here comes the surprise: the silver and the glittered gold (pictured left) versions. Top notch! And finally, Ultragirl features

a fabric ribbon and a metal gilt

replacing the owl locket, with transparency in pink, green, and black-laced.

features a fabric ribbon and a metal gilt replacing the owl locket, with transparency in pink,

MArCIo MADEIrA

SPRING 2014

Plastic Dreams

We Are Flowers

we are flowers

SPRING 2014 Plastic Dreams We Are Flowers we are flowers PARTNERS Verão 2014 Verão 2014 23

PARTNERS

Verão 2014

Verão 2014

23

M elissa’s partnership with salinas, the renowned

beach fashion brand, now has a new blockbuster. it’s the Melissa Heart + Salinas slippers, one of the main releases in this segment of the we are flowers collection, with cute interlocked hearts serving as straps. the four available colors are dark blue with turquoise, beige, black and monochrome red.

It’s perfect for anyone who’s a fan of Melissa Morning + Salinas (rainbow Summer 2013). Also, Jambo + Salinas appeared in the Melissa Amazonista collection (Summer 2011), as well as Cute + Salinas, with ruffled strips referring to the bikinis by designer jacqueline de Biasi. For high summer 2014, Heart will feature even more colors.

SALiNAS

heart is the new hit by rio’s fashion brand, and the perfect choice for your summer! # heat

MELISSA HEArT + SALINAS Some products may undergo color distortion or not be made available
MELISSA HEArT
+ SALINAS
Some products may
undergo color distortion
or not be made
available for purchase.
color distortion or not be made available for purchase. DrEAMING oF THE NIGHT SkY”, PorTrAIT oF
DrEAMING oF THE NIGHT SkY”, PorTrAIT oF j.MASkrEY BY EDDIE MoNSooN
DrEAMING oF THE NIGHT SkY”, PorTrAIT oF j.MASkrEY BY EDDIE MoNSooN

J.MASkRey

F or her rendition of the Ultragirl, the queen of crystals drew inspiration from the punk universe,

“back when steel shoes were very popular,” she says. “the idea was to create a modern and updated version, with a crystal toe.” the small rhinestones on the front contrasted nicely to the rest of the product. a favorite among the brides in the melissa community and an habitué in our wish-lists, the j.maskrey Ultragirl fea- tures versions with red crystals on a red basis, and also in black and glassy (transparent) with silver crystals and pink over pink with a beautiful iridescent effect! did you know that many people receive an ovation as they leave the store after buying one? maskrey has just launched an online store (www.jmaskrey.com) and has been working on projects with u2 and Lady gaga.

MELISSA ULTrAGIrL + j.MASkrEY

At the top, the Ultragirl inspired on punk boots. Above, the beautiful version with pink crystals, from the J.Maskrey line.

the top, the Ultragirl inspired on punk boots. Above, the beautiful version with pink crystals, from

Plastic Dreams

GALLeRieS

A floral vintage mo-

ment under the arches

of Covent Garden, the

neighborhood that will

house Galeria Melissa.

yeS, LoNdoN!

after galeria melissa são paulo and galeria melissa new york, opened in february 2012, the next destination to be part of the melissa circuit is London, as part of the brand’s international expansion plan. and that’s not by chance, as the uk is melissa’s largest market in europe. the address has already been defined: right in the heart of covent garden, number 43 of the legend- ary king street, the same location that held the first melissa pop up store experience on queen elizabeth’s grounds, during the 2012 olympics. the region, which has stores of all the trendy brands, dates from roman times. it was a busy harbor area from the 7th to the 9th century, until the viking invasion made it too danger- ous. in 1980, the covent garden market build- ing reopened as a shopping mall, and in the 2000’s the region received major investments from the government, and the famous piazza became a true cultural and high circulation entertainment center. the third galeria melissa in the world was cre- ated by muti randolph, the artist, designer and architect responsible for both the brand’s flag- ship store in são paulo and worldwide famous nightclub d-edge, which are both considered city landmarks. randolph’s talent even earned him an invitation to join the creators’ hall of the creators project, which brings together creative minds from around the world. galeria melissa London is expected to open as early as 2014.

galeria melissa London is expected to open as early as 2014. NeW yoRk “seeds of color”,

NeW yoRk

“seeds of color”, an interactive project created by nicolas henchoz, thomas eberwein, daniel tamburrino and softLab, is the latest work by epfL + ecaL Lab., which marks the launch of Ultragirl’s special edition (to the right), only for sale at galeria melissa ny (102 greene st., soho) and galeria melissa são paulo.

KING STREET 43
KING
STREET
43

24

We Are Flowers

Summer 2014

pop up MiAMi
pop up
MiAMi

melissa made a big splash in florida, opening its first pop-up store during the 2013 miami swim week, in july. the store, which will be open for 12 months, displays the largest selection of melissa shoes in florida, giving south beach customers and visitors an unparalleled selection of the ultimate accessory for any swim look. “plastic shoes are the quintessential accessory for a poolside party or a day at the beach and perfectly befitting of the miami lifestyle”, states melissa us ceo, michele Levy. the store is designed in the same gallery-inspired aesthetics of the us flagship store in new york’s soho neighborhood. miami-based architects beilin- son gomez were charged with bringing the brazilian company’s pop-up to life. they are known for pioneering the south beach rebirth through the design of famed shops on Lincoln road, where the store is located, at number 830. #mustseeplace

where the store is located, at number 830. #mustseeplace São pAuLo for the we are flowers

São pAuLo

for the we are flowers collection, galeria melissa são paulo will turn into a huge garden. more than 20,000 translucent and colorful (plastic) flowers will be suspended from the ceiling formed by 9 km of crystal resin pipes. “it’s an unusual and unique setup, exclusive for melissa,” says marcio cócaro from casa darwin, the agency responsible for the project. the effect is a wave of flowers covering the store’s whole external area. conception and execution took two months, and 30 people were involved in this teeny-tiny job. go check it out: r. oscar freire, 827, jardins.

25

Plastic Dreams
Plastic Dreams

WAKE UP!

START THE DAY WITH BOTH FEET ON THE GROUND. DOWNLOAD WAKE UP, MELISSA’S FIRST MOBILE APPLICATION, NOW AVAILABLE IN BOTH APP STORE AND GOOGLE PLAY. AS YOU WAKE UP, YOU GET THE WEATHER FORECAST AND AN IDEA FOR A MELISSA LOOK. YOU CAN ALSO SHARE YOUR OWN LOOKS AND FIND THE NEAREST STORE FOR YOU TO COMPLEMENT THEM WITH A NEW MELISSA STYLE. #WAKEUP!!!

APPS.indd

26
26

26

THEM WITH A NEW MELISSA STYLE. #WAKEUP!!! APPS.indd 26 26 CLUBE MELISSA There are already 100

CLUBE MELISSA

There are already 100 points of Clube Melissa throughout Brazil, and that number is increasing more and more. As you know, it’s all about being more than a chain store, but also a gathering point for Melissa and its consumers and a meeting place for all the girls to come toge- ther and celebrate their passion for Melissa’s culture. Not to mention the shopping experience provided by the excited team of vendors, who are also Melissa fans, of course! The clubs feature a lot of interactivity in its iPads and touch screens, as well as a “slot” type application to try and win unique gifts. The windows and the interior decoration are designed differently in each collection (see above for the We Are Flowers summer collection, in one of Clube Melissa’s branches in Rio de Janeiro). Everything to make your visit to the club as special as possible.

Melissa’s branches in Rio de Janeiro). Everything to make your visit to the club as special
Melissa’s branches in Rio de Janeiro). Everything to make your visit to the club as special
Melissa’s branches in Rio de Janeiro). Everything to make your visit to the club as special

04/09/13

Melissa’s branches in Rio de Janeiro). Everything to make your visit to the club as special
Melissa’s branches in Rio de Janeiro). Everything to make your visit to the club as special

19:36

Anúncios Melissa S&D.indd 7 8/30/13 7:40 PM
Anúncios Melissa S&D.indd
7
8/30/13
7:40 PM

Plastic Dreams

Magic

CoLoR

contemporary fashion trends and fLoraL patterns become one. check out how to match your new meLissas with modern and über-feminine Looks. it’s aLL about romance, but with Lots of sensuaLity. Let yourseLf be touched by this breeze.

28

PHOTOGRAPHER JEON SEUNG HWAN CREATIWVE DIRECTOR EDUARDO JORDãO DE MAGALHãES FASHION DIRECTOR NEIL STUART FASHION EDITOR CHERYL KONTEH MAKE UP JULIE JACOBS @ ONE REPRESENTS WITH GIVENCHY PRODUCTS HAIR GARY GILL FOR EMOTIVE, WITH WELLA PROFESSIONALS PRODUCTS NAIL TECHNICIAN STEPH MENDIOLA @ CAREN WITH GELISH PRODUCTS HAIR ASSISTANTS TOM WRIGHT AND JADE HALES MODELS AMRA CERKEZOVIC @ STORM MODEL MANAGEMENT SUNG HEE KIM, ISABEL SCHOLTEN AND THAYNA SANTOS @ UNION MODELS

SEE THE MAKING OF ON YOuTuBE/MELISSACHANNEL

Some products may undergo color distortion or not be made available for purchase.

Xxxxxx Xxxxxxx

Verão 2014

MELISSA ULTRAGIRL SPECIAL

SHELL ToP BY GIVENCHY, TroUSErS BY MARINA QURESHI

Plastic Dreams

MELISSA DORIS SPECIAL

DrESS BY JOHN ROCHA, jEWELrY BY VIVIENNE WESTWOOD

30

Xxxxxx Xxxxxxx

Verão 2014

MELISSA ULTRAGIRL HEEL SPECIAL

DrESS BY LANVIN, BELT BY HERMES

Plastic Dreams

32

Xxxxxx Xxxxxxx

Verão 2014

MELISSA ESTRELICIA

BoDYSUIT BY MAISON MARTIN MARGIELA

Plastic Dreams

MELISSA FLOx
MELISSA FLOx

DrESS BY SAINT LAURENT

34

Xxxxxx Xxxxxxx

Verão 2014

MELISSA + CAMPANA FITAS

CorSET BY ALEXANDER MCQUEEN, kNICkErS BY DOLCE & GABBANA

Plastic Dreams

MELISSA FLORET DrESS BY ROCHAS
MELISSA FLORET
DrESS BY ROCHAS

36

Xxxxxx Xxxxxxx

Verão 2014

MELISSA ULTRAGIRL HEEL

jACkET BY REPLAY, kNICkErS BY DOLCE & GABBANA

Plastic Dreams

38

Xxxxxx Xxxxxxx

Verão 2014

VIVIENNE WESTWOOD ANGLOMANIA + MELISSA SLAVE SANDAL

GILLET BY MICHAEL KORS, jEANS BY BALMAIN

PlasticPlastic DreamsDreams

40

we are flowers

Summer 2014

unique in both beauty and form pLastic dreams did a photo shoot in London with
unique in
both beauty
and form
pLastic dreams did a photo shoot in London with
four different modeLs for our 10th cover:
speciaL coLors and personaLities
bLossoming in the current trends.
text Ilana Rehavia
photos Adrian Wolfson
current trends. text Ilana Rehavia photos Adrian Wolfson T he mission of the day was ambitious:

T he mission of the day was ambitious: shooting four different covers, with four models. And as if the covers were not challenging enough, there was the whole editorial, and

Korean photographer Jeon Seung Hwan also planned to create the beautiful yet complicated overlay effect that you can find here in this current issue, and even make a video with each model. “It was crazy, an odyssey. We arrived at the studio at 8 A.M. and left at 11 P.M.” says creative director Eduardo Jordão de Magalhães. “But it was worth it because the result was wonderful.” Check out the following pages for some of the background of each of Melissa’s beautiful flowers, models with the world ahead of them and already full of stories to tell!

At the top, Amra on the computer screen. Above, creative director Edu Jordão, fashion director Neil Stuart, and photographer Jeon Seung Hwan.

AMRA

CERKEzOVIC

With her beautiful eyes and short hair, Bosnian model Amra Cerkezovic is quickly becoming a favorite in the most coveted magazines and catwalks of the world.

She has appeared on the cover of British magazine “i-D” and now on PLASTIC DREAMS. “I fell in love with a pair of Melissas I saw in the studio,” she confesses. Amra has also modeled for brands such as Chanel, Dior, Emporio Armani, Fendi, Hermès and Blumarine. Not bad for an 18-year-old model, who was discovered only a year and a half ago by a

Serbian agency. However, her plans reach out beyond fashion and she’s current preparing to start university. “I hope to reconcile my modeling career with my studies,” she says. The fashion world also has its fingers crossed! Favorite flower:

shepherd’s-purse

“It’s not actually a flower, but it’s my favorite plant.”

Gary Gill retouches Thayna. At the top, 17-year-old Dutch model Isabel.
Gary Gill retouches
Thayna. At the top,
17-year-old Dutch
model Isabel.

SUNG HEE KIM

South korea’s Sung Hee kim was discovered five years ago while shopping in Seoul. Since then she has worked with top brands, magazines and pho- tographers in fashion (Chanel, Burberry, Dolce & Gabbana, Marc jacobs and almost all the “Vogues” on the planet, to name a few). Among the most precious me- mories of her modeling career, she mentions the Miu Miu and Prada campaigns with Steven Meisel and an editorial for the British “Vogue” with Mario Testino. “I learned so much working with these wonderful teams, so these have been some of the most memorable moments in my career,” she says. The photo shoot for PLASTIC DrEAMS was also an intense experience, as she traveled back and forth from her home in New York to London in a single day. “The team was amazing and Melissa’s products are very famous in korea! They are the perfect shoes there, especially in the summer,” she says. Favorite flower: Hydrangea.

ISABEL SCHOLTEN

As a child, Dutch model Isabel Scholten wanted to be a veterinarian. At age 12, however, she started dreaming

of a modeling career – perhaps aware of her blooming beauty

– and of conquering the fashion

world one day. She was soon discovered by an agency in rotterdam. “They invited me to

a casting, I did well, and then

I was offered a contract,” she says. Today, at age 17, Isabel is

41

still living in the Netherlands, but she has already left her mark on the world. She was the cover of “Vogue Girl korea” and appeared on the pages of “Vo- gue Italia” and “Teen Vogue”, working with important photo- graphers such as Serge Leblon and our jeon Seung Hwan for PLASTIC DrEAMS. “It was a won- derful editorial with amazing

people. And the shoes

all the shapes and colors.” Favorite flower: Orchid.

“It comes in all colors!”

I loved

THAYNA SANTOS

Brazilian model Thayna San- tos was discovered in october 2012, during a contest spon- sored in São Paulo by agency keeMod. Since then, she has been living between Brazil and New York while dedicated to conquering the world of fashion. “I’ve always heard from relatives and friends that I should try to be a model and now I feel that I was born for this indeed,” she says. In her still blooming career, Thayna has already modeled for major names such as 3.1 Phillip Lim, Thakoon and Theyskens Theory during fashion weeks in New York, São Paulo and rio de janeiro. She loves challenging model jobs, such as an editorial photographed by André Schiliró for “L’officiel Brasil” (inspired by the movie “Blow Up”), and loved shooting for PLASTIC DREAMS. “The team

was fantastic and made me feel at home. And also, Melissa has been a part of my life since my childhood. I can

honestly say it was the best work I’ve done so far.” Favorite flower: Orchid.

Plastic Dreams

43

HypeR

botANiC

among the four product Lines Launched with the “we are fLowers” summer 2014 coLLection, hyper botanic is the one that draws the most inspiration from organic forms, coLors and designs from nature’s pLants. aLL styLes carry a romantic softness, somewhat oLd schooL and bucoLic, but aLso urban and modern in their finaL forms. nature and sensuaLity coming together at their best.

forms. nature and sensuaLity coming together at their best. MELISSA PETAL resembling the layers of flower

MELISSA PETAL

resembling the layers of flower petals, this new melissa flat style has one of the main trends for slippers: the pointed toe. here, the romantic nature of flowers comes together with our main inspiration:

organic design. colors may be pearly, metallic or matte. #dailybeauty #precious #delicate

Some products may undergo color distortion or not be made available for purchase.

MELISSA BALLET
MELISSA BALLET

MELISSA DORIS SPECIAL

upon first notice of its yellow color tone, a highlight among the style’s palette for summer 2014, the first thing that springs to mind is a joyful daisy! melissa doris special is pure delight, an everyday option with a geometric metallic embroidery inspired by a flower bed. #yellowisthenewblack #happiness #flowerheaven

omg! it’s simply impossible not to swoon over the melissa ballet style, a trend in slippers design that becomes stronger every season! new colors have been added to the palette and include pink, matte black, galapagos matte red (awesome!), matte blue and pearly white with gold! #grandjeté #plié #pasdebourré

pearly white with gold! #grandjeté #plié #pasdebourré MELISSA ESTRELICIA the style brings together a thick and

MELISSA ESTRELICIA

the style brings together a thick and geome- tric heel and softness in form with an unexpec- ted external gap, all inspired by the richness of the various silhouettes that can be found in nature’s flowers. feminine and comfortable. #sensuality #flowerdesign #silhouettes

MELISSA ULTRAGIRL + MINNIES

minnie’s iconic bow and polka dot print now come in new versions in the classic melissa ultragirl. the inner sole brings a delicate black and white print of the timeless cartoon character. have fun with the ultimate polka dots print trend and bring more of the same pattern to your look! dare, because you can! #youngandfun #polkadots #heartemoji

44 We Are Flowers Summer 2014
44
We Are Flowers
Summer 2014

Plastic Plastic Dreams Dreams

uRbAN

bLooM

bLending futurism and comfort, the urban bLoom styLe famiLy priviLeges an architecturaL design. it aLso brings a touch of the 90s. the main goaL behind the creation of these sLippers and fLip-fLops was to provide design and convenience for everyday LifestyLe in footwear that wiLL aLso be essentiaL during casuaL warm spring and tropicaL summer evenings.

4545

MELISSA SWEET DREAMS

this fresh looking slippers with cutout details resembles the seduce style (see below), but with a delicate strap over the feet. melissa sweet dreams sensual nature is evoked by its asymmetrical lines and gradient effect. all is an extremely 90s inspired minimalism. too cool to be true! #fluid #trendy #gradienteffect

Some products may undergo color distortion or not be made available for purchase.

color distortion or not be made available for purchase. MELISSA OPTICAL the design of this style
MELISSA OPTICAL the design of this style will make your feet look and feel beautiful.
MELISSA OPTICAL
the design of this style will make your feet
look and feel beautiful. with an unique, mini-
malistic and futuristic design, its an ideal op-
tion to be worn with shorts, t-shirts and vests.
an 80s inspired look is also a great choice, with
a long skirt, blouse or knit.
#urbanswoon #thefutureisnow #80scraze
MELISSA PATCHULI

comfort and contemporaneity traduce the spirit of the new melissa patchulli. the wedge heel gives a technological look to the peep-toe style with matte finishing. the ankle strap guarantees extra comfort and its also its differential, always in contrasting colors. choose between the four available color com- binations and wear it with your most relaxed looks! #itgirl #streetstyle #fashionheaven

MELISSA HARMONIC

the melissa harmonic style is reedited this season in breathtaking versions! complementing its irreverent cutout bows, the different colors of the flip-flop style comes with an insole with a vichy pattern, a season hit that comes with the scent of the 60s french riviera. its colors are black and white, beige and brown, red and pink (with yellow), blue and white and green and white. #OMG #frenchriviera #cuteness

white and green and white. #OMG #frenchriviera #cuteness MELISSA PLANEHITS this ultramodern slipper combines design

MELISSA PLANEHITS

this ultramodern slipper combines design technology and simplicity. the style was born from joining two of the most beloved products of the brand: planetrix and dance hits (hence its name!). the matte finish was inspired by the classic spider style. pop, fun and sensual! #together #spiderlove #modernity

47
47
46 we are flowers Summer 2014 Some products may undergo color distortion or not be
46
we are flowers
Summer 2014
Some products
may undergo color
distortion or not
be made available
for purchase.
MELISSA FLORET
melissa’s latest wedge heel is one of the
collection’s main hits! it features a modern
geometric cutout in the front and a unique
negative/positive heel style (amazing
in comfort!). its awesome color palette
includes all purple, grey and red, white and
black and this groovy green!
#bicolor #hotstuff #irreverence

Plastic Plastic Dreams Dreams

FLoWeR

LAb

the eLements that designed the fLower Lab group of meLissa syLes are minimaListic and utiLitarian, with simpLe forms that evoke a timeLess desire. textures and the use of pioneer technoLogy become even more evident in this famiLy of the “we are fLowers” summer 2014 coLLection. botany and the naturaL sciences have aLso inspired our creative team, in a pursuit to create a contemporary and fashionabLe eLegance.

MELISSA FLOX

the franciscan style of the flox slippers is extremely urban. it translates one of the strongest europe runaway and street trends: the genderless/unisex spirit. it’s almost like a gladiator, but with a wider base and more modern and conceptual straps, whilst still simple. a cool color palette of faded tones complete this unique proposal. #cool #easy #fresh #globalfeelings

MELISSA LADY DRAGON

in addition to the Lady dragon stone, the ruling archetype of melissa’s portfolio now comes in two new versions: off-white and black, that will go with pretty much anything in your closet. the style features a golden triangle embroidery with black rhinestones. a must have! #plasticjewel #punklove #comfyheels

MELISSA ULTRAGIRL HEEL SPECIAL

a grrrrrr-8 option for more sophisticated occasions, also embellished by beautiful rhinestones. the color palette aims at the essentials: all grey, black and gold (pictured) and beige with black. modern luxury! #peeptoelove #party #aboutlastnight

Plastic Dreams

teCHNo

48

Plastic Dreams teCHNo 48 kitSCH MELISSA ULTRAGIRL HEEL the combination of two classic styles (ultra and

kitSCH

MELISSA ULTRAGIRL HEEL the combination of two classic styles (ultra and Lady dragon) created an
MELISSA
ULTRAGIRL HEEL
the combination of two classic styles (ultra
and Lady dragon) created an instant hit for
the season! and now melissa is proud to
present the latest high heels in its portfolio!
the color palette is a dream come true: pink,
red, purple, beige and black. rock on!
#justbeautiful #safeandsexy #favoriteheels

strong coLors and boLd combinations. a touch of eccentricity and the wiLL to stand out are the foundations of the techno kitsch styLes group. this branch of the coLLection aLso comes with a personaLized rock’n’roLL spirit, referencing the 80s and 90s. join us in the premiere of the meLissa uLtragirL heeL and enjoy the new coLor paLette of the meLissa spikes styLes, where you are aLways the Leading character of the story!

where you are aLways the Leading character of the story! MELISSA COLOR chinelito primo da Love

MELISSA COLOR

chinelito primo da Love city (acima). compõe as frases i Love me, plastic Lovers e o nome da coleção, we are flowers. as cores vêm dos anos 80 e 90 pra fazer ferver seus looks de calor. #twins #bicolor #loveU #FYKDYK

49

Some products may undergo color distortion or not be made available for purchase.

MELISSA FRESH BLOOM

metallic embroideries are as trendy as ever in the “we are flowers” collection! the main element of the fresh bloom style, a comfy flat that comes in purple, pink, beige, black and matte black. a great option for a work day! #shinebrigh #modern #blingbling

option for a work day! #shinebrigh #modern #blingbling MELISSA SPIKES as you already know, melissa spikes

MELISSA SPIKES

as you already know, melissa spikes amazing heels are a landmark of stability and comfort. the style is now more alluring than ever, with a trademark changeant color technology. one of its style is a true chameleon: with a black base, depending on its position it reflects a gorgeous petroleum blue tone! #stilettopeeptoedeluxe #karmachameleon #fortheloveofspikes

Plastic Dreams

Plastic Dreams COLECTION kidS + bAby :-) two of meLissa’s segments that keep on growing season

COLECTION

kidS + bAby :-)

two of meLissa’s segments that keep on growing season after season: baby (sizes 17 to 25) and kids (26 to 32). some are buying them even before their girLs are born, some are buying them as gifts for friends or reLatives… aLL that cuteness is just irresistibLe!

50

or reLatives… aLL that cuteness is just irresistibLe! 50 ARANHA BABY the new aranha features matte

ARANHA BABY

the new aranha features matte embroidery that looks like a piece of chocolate with a bite to the right, and a matching printed insole. there are four colors: blue (picture), yellow, white, pink and black.

#teens

CAMPANA zIG zAG featuring sizes 26 to 32, this model has four color options, always
CAMPANA zIG zAG
featuring sizes 26 to 32,
this model has four color
options, always glittered.
to get the party started!
ULTRAGIRL
GLITTER KIDS
there are five available colors,
one glittered and one flocked: pink
(picture), black, red, gray and gold.
sizes 26 to 32. yay!
ULTRAGIRL SWEET

the super-bow from magnólia now for the younger girls! sweet comes in several variations:

monochromatic in red, black with tortoise shell bow, beige or green with black and burgundy with blend bow (picture).

ULTRAGIRL SPECIAL

the new ultragirl was surely a must in the kids’ line, to avoid any eventual brawl ;-) with the rhinestones, available colors are purple, pink, beige and black (superfashion!).

we are flowers

Summer 2014

beige and black (superfashion!). we are flowers Summer 2014 ULT RAGIRL GATINHO the mini melissa ultragirl

ULTRAGIRL GATINHO

the mini melissa ultragirl with the kitten is a total hit. the new colors also feature the muzzle on the front, and little paws on the insole and the tail behind! in red (picture), pink and gray. how about those whiskers?!

FURADINHA FURADINHA
FURADINHA
FURADINHA

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features a cute cherry pattern, with a checkered vichy-style insole in the baby segment. comes in black, yellow and white.

Alguns produtos podem sofrer distorção de cores ou não serem disponibilizados para comercialização.

cores ou não serem disponibilizados para comercialização. ULTRAGIRL BOW which girl (and which mother) resists to

ULTRAGIRL BOW

which girl (and which mother) resists to bows? this mini melissa, which spans sizes 17 to 25, features five matte colors for your baby doll, complete with small bows matching the insole:

blue/red (picture), black/yellow, beige/black, red/pink and red/blue. always with the convenient velcro clasp!

ARANHA + MINNIE

aranha now has a spotted bow and an insole featuring one of disney’s most beloved characters! options: yellow, pink, red and white.

beloved characters! options: yellow, pink, red and white. POLIBOLHA this mini melissa features textures reminiscent of

POLIBOLHA

this mini melissa features textures reminiscent of bubble-wrap, colored like yummy candy. the new palette is irresistible, contrasting with the laces like the pink/blue in the picture, lilac/white, gray/ yellow, purple/white, red/ pink, blue/light blue and

black/white, which will even

fit the boys

!

blue and black/white, which will even fit the boys ! ULTRAGIRL wow! there’s so much awesomeness

ULTRAGIRL

wow! there’s so much awesomeness in this mini melissa ultragirl with the embossed cow over the peep-toe and the spotted pattern on the insole. pick your choice among white (picture), black, yellow, beige or red. or have all of them!!!! :-)

Plastic Dreams

tHe

52

FLoWeRiNG

AMAZoN

01
01

the Life and work of margaret mee, a Legendary botanicaL artist who dedicated her entire Life to fLowers.

Texto Sergio Amaral Text André Rodrigues

“A s I stood there, with the dim outline of the forest

all around I was spellbound. Then the first petal began to move and then another as the flower burst into life. It was opening so quickly. In the early stages an extraordinary sweet perfume wafted from the flower, and we were all transfixed by the beauty of the delicate and unexpectedly large flower.” The extract from one of Margaret Mee’s (1909–1988) original journal entries describes in sharp detail how this botanical artist, a few months before her untimely and tragic death, managed to surmount the “moon flower” – one of the rarest and most exotic flowers there is. Margaret was born in 1909 in Buckinghamshire, England, and worked as a designer during the Second World War before retraining at St. Martin’s and

We Are Flowers

Summer 2014

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01. The “moon flower, Selenicereus wittii 02. Neoregelia margaretae 02 CrÉDITo DIVULGAçAo LIVro
01. The “moon flower,
Selenicereus wittii
02. Neoregelia
margaretae
02
CrÉDITo DIVULGAçAo LIVro

CoUrTESY NoNESUCH EXPEDITIoNS SoUTH AMErICAN PICTUrES

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Camberwell Schools of Art. In 1952, on a visit to Brazil, she was taken by the pulsating landscape surrounding São Paulo and decided to settle in the city. Her fascination was such she felt compelled to capture the asto- nishing beauty, and so began her career as a botanical artist. In 1956, when she was forty-seven, Margaret undertook the first of her many expeditions along the Amazon to search out and record the hidden exquisiteness of the forest before it was lost. Initially sketching the plants in the jungle, she would then work on the large illustrations of the entire plant in her studio in rio de janeiro. Nine of these plants recorded by Margaret, previously unknown to science, are now named after her. Margaret Mee must rank as one of the most remarkable women of the 20th century. She was an exceptional explorer and botanical artist, acclaimed by botanists and art critics alike. recognition of her work came in the form of financial support from the Brazilian government, the National Geographic Society and a Guggenheim Fellowship. In 1976, she was made a Member

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02
03
03
04
04

We Are Flowers

Summer 2014

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05
05

of the order of the British Empi- re. Margaret was also an hono- rary citizen of rio de janeiro. It is ironic that this enthusiastic lover of the Amazon, who had braved so many hazardous and alarming circumstances deep in the forest, ended up being killed in a car accident in England. By that time she was seventy-nine. Her death took place only a couple months after she had found, witnessed and registered by means of her artistry the blooming of the “moon flower”, a rare type of cactus that blossoms only once in its lifetime. In one of her last entries, Margaret wrote: “The ‘moon flower’ closed before dawn, forever. Birds from their roosting places were flying over the islands. A toucan appea- red above a canopy glistening with dew. An elegant heron was fishing. Another day had dawned.”

06
06

01. Memora schomburgkii.

02. Nymphaea rudgeana.

03. Psittacanthus cinctus

(Loranthaceae).

04. Rudolfiella aurantiaca

05. Margaret Mee smelling

the sweet perfume wafted from the “moon flower” early blooming stages. 06. Neoregelia eleutheropetala.

“MARGARET MEE AND THE ‘MOON FLOWER’”

directed by malu de martino and produced by elisa tolomelli, the short film documentary “margaret mee and the moon flower” was released in brazil last april. “my idea was not only to depict one of the greatest botanical ar- tists to date, but also show how this woman was fully engaged in the preservation of the amazon forest”, says de martino. the documentary was shot between years 2010 and 2011 in numerous sites among the amazon region, London, rio de janeiro and são paulo. it showcases interviews with distingui- shed researchers and specialists, such as the

botanical artist carmem fidalgo and also bota- nists maria das graças wanderley and oswaldo fidalgo, from the instituto de botânica de são paulo (institute of botany of são paulo), only to name a few. it features voice over by famous brazilian actress patricia pillar.

For further information, pictures and videos go: margaretmee.ehfilmes.com.br

CoUrTESY oF SoTHEBY’S

GETTY IMAGES

rEProDUção Do LIVro “ENTrE CArNES E MArES“, ADrIANA VArEjão

FrIDA kAHLo

NEVEr ForGET YoU

CoVEr I WILL SCHIrMEr/MoSEL

- A LoVESTorY”DE

oF THE Book

BoB THoMAS/GETTY IMAGES

DEAGoSTINI/GETTY IMAGES

NICkoLAS MUrrAY

rEProDUCTIoN

AND

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56

02
02

FLoWeRS

iN AR

t

fLowers have been part of severaL important artistic works, as objects of study, aLLure and inspiration. such works have heLped to define the course of arts under different forms of expression.

Text André Rodrigues

03 04
03
04
forms of expression. Text André Rodrigues 03 04 We Are Flowers Summer 2014 05 W hat

We Are Flowers

Summer 2014

05
05

W hat if the first artist to turn a flower into art was

a caveman? figure those murals

painted for posterity with the juice of petals and seeds, which were later called “cave art” – perhaps the first known social network. actually, flowers have always been significant elements in the output of some of the most influential painters in history. for instance, claude monet (1840- 1926), the father of impressionism in

france. without flowers, it’s difficult to understand those brushstrokes that remixed the real world, especially during the time he lived,

in which each and every painting

was supposed to be a mathematical process instead of an emotional one.

monet and his friends also coined the term en plein air, regarding the paintings created out in the open, outside the studio. close to nature. surrounded by fauna and flora. gaz- ing at the flowers. this trend hit eccentric

vincent van gogh (1853-1890),

famous for the sunflowers in his paintings. monet himself praised

van gogh, who was considered a post-impressionist. one of his seminal works, “vase with fifteen flowers”, is now valued at more than us$ 80 million. then came henri matisse (1869-1954), with his colorful and one dimensional floral patterns; georgia o’keeffe (1887-1986), whose output was almost en- tirely focused on flowers – pretty much like those macro shots easily found on flickr nowadays; diego rivera (1886-1957) who used flowers extensively and was

also married to frida kahlo (1907- 1954), a mexican artist known for incorporating flowers in her paintings and in her daily looks. more recently, the fashion world has been taken aback by the colorful explosion of flowers developed by japanese designer takashi murakami – everyone craves his ultra-flowered wall- papers that turn any living room

into a manga scene. and who has never heard of andy warhol’s hibiscus (1928-1987)? such delicate flowers suddenly have their petals drenched in acid, irresistible colors. one of warhol’s pupils, the indefatigable keith haring (1958-1990), also came to paint a series inspired by flowers – curi- ously on the exact year he died,

06

57

01. Carnívoras. 2008. Oil and

plaster on canvas. 190 x 120 cm.

02. Meu limão. 2000. Acrylic

on canvas. 249 x 320 cm.

03. Andy Warhol stands in front

of one of the canvas from his

Flower series.

04. Frida - White Bench. 1933.

Carbon Pigment Color print. 22 x 17 cm.

05. Ananas et Anèmones. 1940.

Oil on canvas. 73 x 92 cm.

06. Vase avec 15 Tournesols.

1888. 92.1 x 73 cm.

almost serving as a bouquet for his own tombstone. when it comes to brazil, we can mention the geometric gardens by tarsila do amaral (1886-1973), the brown sugar girls with flowers by di cavalcanti (1897-1976), paul von poser’s roses and even the “venus flytrap” series by adriana varejão. but the headliner in this game is beatriz milhazes, a carioca painter who has recently become an auction darling, thus gaining worldwide fame and prestige, with her ultra colorful and full of flow- ers canvases. the fact is that every artist, from brazil or abroad, has cre- ated something so that flowers would not go unmentioned.

MADE IN BRAzIL In this tropical country and in its music, floral references are an

MADE IN BRAzIL

In this tropical country and in its music, floral references are an inspiration for a multitude of songs. An example would be a classic anti-censorship anthem released during the Brazilian dictatorial period: Geraldo Vandré’s Pra Não Dizer que Não Falei das Flores (Not To Say I Didn’t Mention Flowers). There are also anthological sambas such as Cartola’s As rosas Não Falam (roses Can’t Speak), and even a song by Tom jobim, the

country’s most popular classical musician: “Forever Green”, an ode for nature and Earth. Another well-known local hit is “Um Girassol da Cor do Seu Cabelo” (A Sunflower in the Color of Your Hair), by Milton Nascimento and Lô Borges, which became a cult among in- ternational musicians. The likes of Savath & Savalas (project by Prefuse 73’s designer Scott Her- ren, released by Warp records) and musician josé Gonzalez have done covers of the song.

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Gonzalez have done covers of the song. Plastic Dreams 5 8 5 9 SEMINAL radiohead’s debut

59

have done covers of the song. Plastic Dreams 5 8 5 9 SEMINAL radiohead’s debut “Pablo

SEMINAL

radiohead’s debut “Pablo Honey” (1993) did not receive due attention at the time of its release. Critics found it all very strange, sloppy even. But that didn’t stop the album from reaching the pop charts with tracks such as “Anyone Can Play Guitar” and “Stop Whispering”, plus the group’s most famous hit, “Creep”, which has been re-recorded by several other artists including The Pretenders, Tears for Fears and Macy Gray. It even appeared on “Glee”!

tHe SpRiNG oF MuSiC

just Like in fashion and in severaL other fieLds of creation, music aLso feeds on the rich diversity of fLora. here, pLastic dreams presents some of the most inspiring moments in which fLowers bLend with coLor, visuaLs and sound.

Text Sergio Amaral

PEACE & LOVE

released in the late 60’s, Scott Mckenzie’s “San Francisco” became an anthem of the Flo- wer Power generation. Compo- sed by the leader of The Mamas and The Papas (john Phillips), it was intended to promote a charity event, the Monterey Pop Music Festival. The lyrics depict an entire groundwork in peace and love: “If you are going to San Francisco / Be sure to wear flowers in your hair / If you’re going to San Francisco / You’re gonna meet some gentle people there.” It became a hit, reached the Billboard charts – fourth position in the U.S. and first position in England – and was part of the soundtrack of robert Zemeckis’ “Forrest Gump” and roman Polanski’s “Frantic”. oh, the festival, of course! It made history: 200,000 people attended the event that started the first Summer of Love back in 1967.

NEW ORDER

one of the most important al- bums of the 80’s, “Power, Corrup-

tion & Lies” (1981) made history

as the album that allowed New

order to define the post-punk: a

PLAY

FOR YOU TO GROW YOUR MUSICAL GARDEN

Two DooR CineMA ClUb

SPRING”

RoxeTTe

FADING LIKE A FLOWER”

M83

RUN INTO FLOWERS”

STePHen MAlkMUS & THe JiCkS

GARDENIA”

SeAl

KISS FROM A ROSE”

Moby

FLOWER”

ClUbe DA eSqUinA

UM GIRASSOL DA COR DO SEU CABELO”

TAlking HeADS

NOTHING BUT FLOWERS”

STing

DESERT ROSE”

THe wHiTe STRiPeS

BLUE ORCHID”

MAZZy STAR

FLOWERS IN DECEMBER”

SCReAMing TReeS

BED OF ROSES”

ReM

LOTUS

niColAS JAAR

SUNFLOWER”
SUNFLOWER”
BED OF ROSES” ReM LOT US ” niColAS JAAR SUNFLOWER” It’s rock, it’s underground and it’s

It’s rock, it’s underground and it’s a bit erotic too, like Mapplethorpe’s flowers. The track is “In Bloom”, a hit from another album that made rock history (and Nirvana’s history): “Nevermind”. The band’s mythology has it that kurt Cobain wrote the words as a sort of criticism to the outsiders of the underground scene, who were unable to understand (and feel) what was behind the group’s work. Despite the rage, “In Bloom” was successful. The video, a parody of televised musical performances in the 60’s, was awarded Best Alternative Video on MTV in 1993.

mix

of rock and electronic music

TRUE UNDER-

that

would influence almost

TECHNICOLOR

GROUND

every band that came afterwards.

The album includes hits like “Your

Silent Face”, inspired by another

electronic classic, kraftwerk’s

“Trans-Europe Express”, and “Age of Consent”, which appeared in

the soundtrack of Sofia Coppola’s

“Marie Antoinette”. The iconic cover, created by mythic designer

Peter Saville, is a reproduction of

the painting “A basket of roses”,

by French artist Henri Fantin-

-Latour, and creates a duality between the romanticism of the image and the gloomy sound of

the album. For the designer, the

image “suggested the means by which power, corruption and lies infiltrate our lives. They are allu- ring,” he said about the creation.

The song “Flower” came alongside “Play”, the album that lifted music producer Moby and the electronic music of the 2000’s to the mainstream. rele- ased in a special edition of the album with b-sides, “Flower” is not the most romantic song. Ac- tually the lyrics seem to suggest death, loss and mourning. But when it comes to production and harmony, melancholy has no chance. It was even featured in the soundtrack of “Gone In Sixty Seconds”, that kinda iffy action film starring Nicolas Cage and Angelina jolie, in which a retired expert car thief goes back into business to save his brother’s life.

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60

Springtime

aroma

Plastic Dreams 60 Springtime aroma the uLtimate trend in perfumes is actuaLLy fLoraL fragrances. there are

the uLtimate trend in perfumes is actuaLLy fLoraL fragrances. there are pLenty of noveLties for those in pursuit of the femininity and the sweet freshness of these scents.

Texto Sergio Amaral Text Stephanie Noelle

these scents. Texto Sergio Amaral Text Stephanie Noelle J ust like the fashion world, perfumery also

J ust like the fashion world, perfumery also has its

trends, and lately it is all about the floral fragrances, which were away from the spotlight a while ago. “Florals are the main olfactory family. When you think of perfumes for women, this is the preferred branch for most”, explains expert renata Ashcar. “It’s a kind of fragrance that is well suited to Brazil’s climate”, she explains. Especially when combined with fruity scents. According to her, the floral- fruity combination is the most common in the range of florals. A floral perfume is obviously composed of flowers, but which ones? The core is rose and jas- mine. “Another combination that won over Brazilian women was white flowers such as gardenia, tuberose, magnolia,” says re- nata. “It’s a feminine scent, with

a very particular smell.” But lightness probably will not please women who prefer more

striking scents, right? Wrong. There are also the floral-oriental fragrances, which in addition to flowers include “denser ingre- dients such as vanilla, resins, incense, any kind of spice,” says renata. According to her, the combination is super-trendy! If you’re looking for a perfume that suits you well, it’s important to take retention into account. “It depends on the intensity of the flower and the density of the ingredients,” the expert explains. “Wood

is less volatile than lavender

and therefore tends to remain longer on the skin.” There are florals such as Prada’s Infusion d’Iris, which is very lightweight and features ingredients with low density, and Dior’s Poison,

which features musk, honey, and almond, in addition to the tuberose, making it stronger and more durable. While searching your own perfume, you may prefer an iconic one such as Chanel No. 5 (with jasmine, roses, and 80 more ingredients), Cacharel’s Anaïs Anaïs (composed of or- ange blossom, iris, and tuberose, mixed with incense, amber, sandalwood ,and cedar, making it pretty intense), and Yves Saint Laurent’s Paris (with roses, violet, bergamot, and a touch of sandalwood and vetiver). Also worth mentioning are

Lancôme’s Trésor, another classic with a floral-oriental fragrance (hints of apricot, lilies, roses, peach, amber, and vanilla) and Brazilian Lily Essence, by o Boticário, with white flowers. Help yourself!

We Are Flowers

Summer 2014

tHe

“FAMiLieS”

“every fragrance producer uses a different rating, so there is not a singLe, uniform one” says expert renata ashcar. “there is no coLor chart for perfumes,” she jokes. these are some of the most recurring variations:

Soliflor

a single floral note, the beginning of modern

perfumery. perfumers are inspired by nature and try to reconstruct and stylize a rose, a jasmine, a violet etc. dior’s diorissimo and chloé are examples.

Floral bouquet

an association of several floral notes like in a real bouquet. e.g.: Lancôme’s trésor and nina ricci’s L’air du temps.

Floral Aldehyde

one of the most important ones, which originated chanel no. 5. a flower bouquet reinforced by satiny, slightly woody notes.

Floral Green

the floral bouquet receives fresh and green notes. some examples would be chanel no. 19 and kenzo’s parfum d’été.

Floral Woody

the floral is dominant, but there are woody and satiny notes and touches of vanilla, as in hermès’ 24 faubourg.

Floral Aquatic

the floral bouquet receives touches of marine notes.

a famous example would be armani’s acqua di gio.

Floral Fruity

the floral bouquet is very present, but there are hints of fruit, such as apricot, raspberry, and pear. e.g.: oscar de la renta’s so de La renta.

01 61 03 04 02 05 07 08 06
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01. Burberry Body Eau de Toilette: Floral woody, with an eclectic

combination of refined ingredients.

02. Issey Miyake Pleats Please: Inspired by the stylist’s famous

pleats, it’s a fragrance with a floral, fruity, and woody structure.

03. Bulgari Omni Coral: A radiant floral/fruity fragrance that

evokes the essence of summer.

04. Natura Ekos Água de Banho Encantos de Capitiú: A fascinating

floral bouquet with hints of pink pepper.

05. Lolita Lempicka Eau de Minuit: A seductive essence of licorice

flower, adorned with an extraordinary jewel.

06. Fan di Fendi Eau Fraîche: A Floral Aquatic, this is the line’s

lightweight and fresh version.

07. La Petite Robe Noire Guerlain: Extraordinary floral/fruity

fragrance for contemporary women.

08. Jour d’Hermès: Essence of femininity in a bottle; floral green

that stands out among others in the same family.

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62

the

sweetest

fashion

throughout aLL seasons, fLower patterns invade both the streets and the catwaLks. expLore a part
throughout
aLL seasons,
fLower patterns
invade both the streets
and the catwaLks. expLore a
part of this garden where styLists
gather their references.
Text Sergio Amaral
Photos Marcio Madeira e Reproductions
SAINT LAURENT PARIS WINTER 2013
LANVIN WINTER 2013

c hanel loved them. christian dior and yves saint Laurent

did as well. domenico dolce & stefano gabbana are also fans, as well as alexander mcqueen, Lanvin’s alber elbaz and vivienne westwood. there is no denying:

the fashion world Loves floral patterns. it is probably one of the icons of this universe since the ancient times – back when fashion didn’t even have a name yet (it was “only” clothing and adornment for the greek and the trojan). but aside from nature, fashion allowed flowers to be reproduced and reinvented to exhaustion. having a flower of choice is pretty much a ground rule and a nice first step. think of chanel

and her camellias, for example, one of the key elements of her brand’s imagery (right beside pearls, tweed, tailleurs, among others). Legend has it that she lo- ved camellias for several reasons:

their simple, rounded and andro- gynous shape, the purity of their white petals, and also because they rarely give out scents – and gabrielle “coco” chanel indeed liked the no. 5. christian dior, a fan of flowers and gardening, even bought a flower farm in southern france, near provence. his fascination was such that it eventually led to the creation of his famous (and super-duper-historic) new Look in 1947, the one with the rounded shoulders blazer, cinched waist

and wide skirt, round at the bottom (named corolla). a fan of lilies of the valley (mayflowers), he said at the time: “i design clothes for flower-women.” his fashions shows would tradi- tionally feature a look – or a “mannequin”, as one would say by then – with mayflowers, whether embroidered or printed. their scent (which can only be redeveloped, instead of naturally extracted) is also an important element in many of dior’s fragrances, specially the iconic diorissimo. as you can see, the rela- tionship between flowers and fashion has bore plenty of fruit. one of the latest – and perhaps one of the most beautiful –

examples was part of alexandre herchcovitch’s 2013 winter show, with flower-women on dresses that seemed to depict petals falling down, uncovering and revealing the models’ bodies on the catwalk – mesmerizing the attending audience and those who saw the pictures online only moments later. italian miuccia prada, consi- dered one of the most influential contemporary designers, is another rare finding in the realm of flowered fashion. in her 2013 summer collection, she made an unusual interpretation of floral patterns with oriental references and a rather unromantic – yet fe- tishized and eerie – view on them. the biodiversity and evolution

Xxxxxx Xxxxxxx

Verão 2014

of species would make even darwin himself go mad! there’s something for every taste, type
of species would make even
darwin himself go mad! there’s
something for every taste, type
and preference, in a profusion of
prints, patterns, proportions, sha-
pes, materials and applications.
that can be easily seen from
the sweetly romantic dolce &
gabbana dresses to the Lanvin’s
über-feminine elegance, through
givenchy’s sexy-celibate inter-
pretation, alexander mcqueen’s
conceptual versions and john
galliano’s eccentric depictions,
during his time in dior.
and what about Liberty – the
english brand (and melissa’s
partner) that has made history
since 1875 with its floral patter-
ned fabrics? there are so many
BROCHE CAMÉLIA CHANEL
ALEXANDER MCqUEEN SUMMER 2007
NEW LOOK DIOR 1947
PRADA SUMMER 2013
ALEXANDRE HERCHCOVITCH WINTER 2013

63

patterns that one of the most classic ones (with small flowers) was copied and recreated from bom retiro to harajuku, from fast-fashion stores to the most exclusive and luxurious global brands. and recognition is also universal, because this particular type of design has been immorta- lized in fashion and even received the brand’s own name: it’s the Liberty floral (such as the chanel tailleur, dior’s new Look or saint Laurent’s jackets). in this sense, fashion over- comes nature: here flowers are timeless, and still bear fruit that you will not simply admire. you may (and you probably will) love dressing them.

are timeless, and still bear fruit that you will not simply admire. you may (and you

IVULGAção/VIrA CoMUNICAçãoDIVULGAção/VIrA CoMUNICAção DIVULGAção/VIrA CoMUNICAçãoDIVULGAção/VIrA CoMUNICAção

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64

01
01

the

moving

petals

fiLmmakers Love beauty and so do audiences. hence fLowers have been on the screen since the beginning of the motion pictures, conveying a muLtitude of emotions, suggesting the passage of time or compLementing the aLLure of movie stars

Text André Rodrigues

T he “American Beauty” rose is not only the

namesake of Sam Mendes’

1999 Academy Award-

winning film, which

inspired one of the fashion editorials of this Summer

2014 issue of PLASTIC

DrEAMS. Those gorgeous red roses are one of the film’s most defining motifs, playing a key role in kevin Spacey character’s

fantasies and providing the audiences with one of the most mesmerizing flower moments in cinema history. There are plenty of memorable flower film scenes, of course. Think about Tim Burton’s “Big Fish”, when the hopelessly romantic Edward Bloom (played by Ewan McGregor) floats with his sweetheart in an endless sea of bright yellow

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Summer 2014

65

02 03 personal masterpiece “Dreams”. But more than once, they have crossed continents and film
02
03
personal masterpiece
“Dreams”. But more than
once, they have crossed
continents and film
productions.
In Academy Award
Nominated filmmaker
Lucy Walker’s short
documentary “The
Tsunami and
the Cherry
04

01. Sophia Loren in a Soviet sunflower field in Vittoria de Sica’s cult movie 02. The iconic image from Sam Mendes’ Academy Award-winning drama 03. In “Big Fish”, Tim Burton created one of the most beautiful flower moments in cinema 04. The cherry blossoms in Doris Dörrie’s feel-good movie celebrate the main character’s new beginning 05. Pete Postlethwait plays a mafioso who is also a florist, inspired in a real-life character in “The Town”.

daffodils. or of Sophia Loren surrounded by sunflowers in

a

in the heartbreaking 1970 drama by Vittorio de Sica, “Sunflowers”. other than being strikingly beautiful and very photogenic, flowers carry great cultural significance and symbolism in both Western and Eastern

field in the Soviet Union

cultures, providing additional layers to narratives from all over the world. japan’s most beloved flowers, the cherry blossoms, have been on the screen ever since the early days of the motion pictures in that country, perhaps reaching

a

arrestingly beautiful and

visual peak in kurosawa’s

05
05

Plastic Dreams

07. Cherry blossoms enhance one of the

most beautiful scenes of “Memoirs of a

Geisha”, directed by Rob Marshall

08. Lucy Walker’s “The Tsunami

and the Cherry Blossom” was nominated for an Academy Award in 2013.

66

08
08

Blossom”, the delicate pale pink flowers remind viewers the way “beauty and terror always exist in nature”. Walking a different path, German director Doris Dörrie takes the leading character of “Cherry Blossoms”, rudi Angermeier (Elmar Wepper), to japan in a story that culminates in a pilgrimage to Mount Fuji in the midst of the cherry blossom season, a celebration of beauty, impermanence, and new

beginnings. Sometimes, of course, there’s no deeper significance in cherry blossoms, except for their beauty. Take for instance, the scene from the film adaptation of Arthur Golden’s bestseller “Memoirs of a Geihsa”, when Sayuri

07
07

goes for a walk with the enigmatic Chairman standing beneath a cherry blossom tree. What other meaning is there besides a purely aesthetic one? Flowers can also reveal contrasting or transitioning personality features in

film characters. In Ben Affleck’s “The Town”, Pete Postlethwait plays Boston crime lord Fergie, who upholds a legitimate front as a florist, in great contrast to his violent nature. In a whole different way, a 22-year old Brigitte Bardot wearing a faux daisies bralette displays innocence (or the loss of it) in a striptease contest in “Plucking the Daisy”. Be they roses, carnations, lilies, or orchids, used as recurrent motifs or schemes, flowers bring an array of emotions, meanings, or just plain joy and beauty into a film scene. They remind us that, hopefully, life can always imitate art. And vice-versa.

Plastic Plastic Dreams Dreams

Plastic Plastic Dreams Dreams BEAUTY COLUMN M A k e u p Lips, hair, eyes and

BEAUTY COLUMN

M

A

k

e

u

p

Lips, hair, eyes and skin: now is the time to upgrade your makeup case (and Leave vamp Lipsticks and über-dark eyes to rest) with the best choices from the métier.

Text Stephanie Noelle Photos Marcio Madeira

Roberto Cavalli 2013
Roberto Cavalli 2013

freshness

more light

There’s nothing better

Skin is matte, but the

and prettier – than

highlighter will be

the combination of lush skin with a color-

your best pal. Apply it to the key spots –

ful lipstick – light pink

temples, inner corner

is

a top choice – or one

of the eyes and the

with a natural color,

Cupid’s bow – to make

with highlighted tem-

them stand out, and

ples. You can match it with a 60’s ponytail,

avoid powder on the whole face. Some

a

turban with some

matte foundation and

ends down or a fancy side parted hairdo.

powder on the T-zone will do the trick.

outlining

The season’s rouges are the contour ones. The matte brown or bronze shades help defining the facial contours and provide a warmer expression. Watch for the orangish tones: you definitely don’t want to look like a brick!

67

Stella McCartney
Stella McCartney

cat eyes

If you’re still fearful of colorful eyes, now is the moment to flip that switch. But take it easy, no vibrant shadow over the whole eye- lid. Skip the eyeliner in black or brown and go for a lighter blue, faded pink or maybe even lilac. Update your look in a heartbeat!

rebellion

You know the post-party eye makeup you pray that no one will notice? There’s no need for that. Rebellious eyes are super trendy in fashion, following the 90’s and grunge references currently on the catwalks. You can try it just by making a thicker eye line or adding more shadow to the lower lashes. Imperfection is welcome.

ALEXANDER MCqUEEN FALL 2010

PREEN SUMMER 2012

Plastic Plastic Dreams Dreams

FALL 2010 PREEN SUMMER 2012 Plastic Plastic Dreams Dreams RUNWAY COLUMN it’S diGitAL tiMe! technoLogy inspires

RUNWAY COLUMN

SUMMER 2012 Plastic Plastic Dreams Dreams RUNWAY COLUMN it’S diGitAL tiMe! technoLogy inspires designers and

it’S

diGitAL

tiMe!

technoLogy inspires designers and transforms our vision. this seed became the “new digitaL aesthetics”, which is now coming to the catwaLks eager to become a fashion phenomenon with no expiration date: as perenniaL as pLastic fLowers.

Text Camila Yahn Photos Marcio Madeira

#NdA

#diGitALpRiNtS

#diGitALFASHioN

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we are flowers Verão 2014 A cnew phenomenon is coming strong and settling down on
we are flowers
Verão 2014
A cnew phenomenon is coming
strong and settling down
on the promise of lasting longer
than a season. It’s NDA (New
Digital Aesthetics), showing the
distorted beauty just as we see it
through our digital eyes.
The way we see the world is
changing. We are increasingly
looking at it through the screens
of mobile phones, tablets, camer-
as and computers. The encounter
between the human and the digi-
tal gives room to several visual
GEorGIA kUHN
IRL LONDON SPRING/SUMMER 2014
CorNELIA VAN rIjSWIjk
IRR LONDON SPRING/SUMMER 2013

69

possibilities. This new aesthetic, which shortly won’t even be new anymore, is primarily focused on pixelated, low-resolution computer-generated effects. In fashion, NDA appears in more and more extraordinary digital prints. Many designers are embracing the revolution of computer-processed stamping and creating images and visual possibilities that were previously deemed unthinkable for a piece of clothing. Technology inspires and impacts the way designers think and work. The results that emerge through digital creation are way beyond the preaching of the homemade Instagram aes- thetic. Instead, they are sophisti- cated, upscale and unique. Many looks seen recently on catwalks around the world mix universes, tell stories and recite poems. And despite being the bridge to the future, NDA embraces the retro style, especially the geometric effects of the 80’s and the gaming culture. They are new ways of seeing the world, in order to capture the echoes of society and to question what is beautiful, proposing a kind of beauty that has not been processed yet. In the end, the creativity and the ideas that pulsate within the heart are the keys for these inno- vations to remain fresh and real. Regardless of the innovation, the human thought will deem it relevant and useful. For you, Miss Melissa, who grew up only understanding the complexity of a digital world, this is not your future, but rather your present.

PHoTo BY FrANZ, ArT DIrECTIoN BY MELoDY & HoSANNA

CHrISTIAN ASCHMAN

Plastic Dreams

Global

basket

it’s aLways a pLeasure to receive and give fLowers from/ to your Loved ones. make the most of your fLower shopping experience by buying them in one of these unique shops.

Text Suzy Capó

FLORAL MAGIC

Singapore

Lucy siah and her sister-in-law josephine Lau took over a florist and have been working at it for 13 years. working in a light and bright studio in a quiet neighborhood in singapore, the two women do event styling, bridal flowers, wedding décor, apart from everyday flower arrangements and bouquets sold in their online store.

flower arrangements and bouquets sold in their online store. Singel 610-616, Amsterdam 7 0 www.floralmagic.com.sg
flower arrangements and bouquets sold in their online store. Singel 610-616, Amsterdam 7 0 www.floralmagic.com.sg

Singel 610-616, Amsterdam

70

www.floralmagic.com.sg

BLOEMENMARKT

Amsterdam

the bloemenmarkt is the world’s only floating flower market. founded in 1862, it is sited in amsterdam, in the city’s southern canal belt. it includes 15 florists and garden shops as well as a range of souvenir gifts. the market is one of the main suppliers of flowers to central amsterdam.

we are flowers

Summer 2014

THE FLOWER TRUCK

Los Angeles

in L.a., where people practically live inside their cars, jenifer kaplan made her dream of having her own business come true by opening a mobile flower shop. she rolls around town in a redone 1970s ice cream truck dubbed “Lola,” selling flowers and “to go” vases for an impromptu gift or just to light up your day.

theflowertruck.com
theflowertruck.com

PHILANTHIA

Budapest

Located at váci street, in downtown budapest, philantia has been functio- ning as a florist for over a hundred years. designed by kőrössy albert, a pupil of Lechner and hauszmann, the store whose name means the love of flowers in hungarian is a true vestige of art nouveau.

Váci utca 9., Budapest
Váci utca 9., Budapest

www.only-roses.com

ONLY ROSES

London and Dubai

as the name suggests, the store sells only roses, specializing in ecuadorian roses, extra large flowers grown at high altitude farms up in the mountains of ecuador, the perfect climate for them. in addition to two London shops, onlyroses has a branch in dubai, located in the exclusive palm strip mall, opposite jumeirah mosque.

thierryboutemy.com
thierryboutemy.com

THIERRY BOUTEMY

Brussels

create some flower magic at thierry boutemy’s shop. the french florist based in brussels became known in the fashion, music, and art world after creating magnificent arrangements for sofia coppola’s “marie antoinette”. since then, he’s been providing floral creations for people like grace jones, albert elbaz, among others, for both professional and private projects.

EDDIE MoNSooN

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72

extraordinary

LuxuRy

a Living Legend of the punk era and of the bLazing London night scene in the 80’s, and the creator of mythicaL images crystaLLized in the history of fashion and music, judy bLame is back to pLastic dreams. weLcome back, darLing!

Text Suzy Capó Illustrations Judy Blame

S ince he fled home at age 17, back in Devonshire – a rural English village –

image-maker judy Blame has seen the world go round a few times. His name is associated with fashion and music scenes that have changed the way we think about fashion and listen to music (and also how we relate each other) and his portfolio included jobs as a jeweler, art director, stylist, and accessories designer for Louis Vuitton, Comme des Garçons, Paco rabanne, Björk, Neneh Cherry, and Gareth Pugh. His work has reached new heights this year, with exhibitions “Punk to Couture”, at the Metropolitan Museum of Art in New York, and “Club to Catwalk: London Fashion in the 1980s,” in an exclusive hall at the Victoria & Albert Museum in London. He is not impressed by the newly acquired status. “I still live and work in the way [I used to back then]. That’s why I survive every season,” he told PLASTIC DREAMS. His history is as legendary as the brico- lage in his unique style. First of all, judy is not his birth name, and Blame is not his family name. And bricolage would be a proper term if he were not imbued with the punk DIY spirit in his DNA.

“WE PHOTOGRAPHED THE SHOES AND OBJECTS SUCH AS FLOWERS, TEDDY BEARS

We Are Flowers

Summer 2014

His artistic name was coined after being part of the effervescent Manchester scene in the late 70’s, when he first moved to London and was working at the Heaven nightclub. judy came first, the legend says, when designer Antony Price made fun of his hairstyle. A friend of his, Scarlett, provided him the surname. judy and Scarlett would sweep the sidewalks along the Thames while looking for lost objects – bottle openers, plastic toys, keys etc. – to turn them into trendy accessories that would thrill the regulars of London clubs, right as the over-the-top New romantic style emerged. “It was a time of new creativity and a brave stand for originality” he says. The coveted image-maker caught the world’s attention after designing Boy George’s outfit for the Emmy Awards ceremony, in 1984. He also helped define the visual identity of style bibles “iD” and “The Face”, and made history with his partnership with photographer and stylist ray Petri, from Buffalo. His indelible influence on fashion, by melding haute couture and sportswear, was then absorbed by the system as a successful and unexpected transplant. judy became a myth. The artist told PLASTIC DREAMS his main inspiration is fun. “We photograph the shoes and various objects I like: flowers, teddy bears etc. I bought every sticker I could find. Then we started creating shapes and characters to suit the shoes. once I was happy with each one, we scanned the original and retouched the colours, if needed.” Creativity and pure craftsmanship. judy is currently working on a book about his career, “a mix of a colourful education in the Art of style and fashion. A life guide for the marverick genius”, he says.

73

A life guide for the marverick genius”, he says. 7 3 I BOUGHT STICKERS AND THEN
A life guide for the marverick genius”, he says. 7 3 I BOUGHT STICKERS AND THEN

I BOUGHT STICKERS AND THEN WE CREATED NEW SHAPES AND CHARACTERS.”

Plastic Dreams

MELISSA PLANEHITS

Plastic Dreams MELISSA PLANEHITS 7 4 We Are Flowers Summer 2014 7 5 MELISSA SPIKES (TOP)

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We Are Flowers

Summer 2014

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MELISSA SPIKES (TOP)

Plastic Dreams MELISSA PLANEHITS 7 4 We Are Flowers Summer 2014 7 5 MELISSA SPIKES (TOP)

Plastic Dreams

MELISSA HEART + SALINAS

MELISSA MELISSIMA + KARL LAGERFELD

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We Are Flowers

Summer 2014

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VIVIENNE WESTWOOD

ANGLOMANIA LADY

DRAGON (TOP)

MINI MELISSA ARANHA

VIVIENNE WESTWOOD + MELISSA ARANHA HITS

Plastic Dreams

MELISSA DORIS SPECIAL (TOP)

MELISSA PETAL (CENTER)

MELISSA ULTRAGIRL SPECIAL

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We Are Flowers

Summer 2014

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MELISSA FRESH BLOOM

VIVIENNE WESTWOOD ANGLOMANIA + MELISSA ULTRAGIRL

Plastic Dreams

Some products may undergo color distortion or not be made available for purchase.

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VIVIENNE WESTWOOD ANGLOMANIA

+ MINI MELISSA ARANHA (TOP)

VIVIENNE WESTWOOD ANGLOMANIA

+ MELISSA ULTRAGIRL

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MELISSA ULTRAGIRL + MINNIE

MELISSA ESTRELICIA (TOP)

Plastic Dreams

dAiLy

CHANGe

Text Elisa Stecca Illustration Zé Otávio

we evoLve by keeping a garden because it’s just Like taking care of ourseLves. the resuLt is a different eye for things and severaL surprises. sometimes things onLy depend on us, but sometimes we just have to Let Life go on by itseLf.

all started when my young-

I est daughter was born. At the time, I decided to refurbish the house and I assembled an “urban orchard” on the porch. I placed three vases with vine and berries, and planted a peach tree in a large pot. Not quite knowing what to expect, I was amazed when I glanced at it one day and saw a

tree covered in pink. It was practi- cally a postcard from Japan.

t

It was a remarkable day, which

kindled in me a different eye for things, a sort of seasonal expecta- tion, a willingness to learn. Little by little, pink gives way to the bright green of the small

fruit, which eventually be- come deep green, then yellow,

peach!

I obviously face several challenges from the moment in which the first flowers appear until the very last crop. Sometimes I’ll forget to water and the leaves will start withering, the fruit will go wrinkled and decayed, they will push each other away, and a large one will drop to

and finally the color of

the floor to the birds’ delight. I’ll get mad and blame myself for having done something or not having done something. Too much or too little water, bad vibes, lack of fertilizers

My fault! My fault! That was until I heard from experts that there is a natural selection that eliminates some of the fruit. I’m not totally to blame. We also have to deal with anxiety. Out of the twelve months we’ve got in a year, the peachy symphony lasts about five. The rest of the year we’ve got a naked and charmless set of branches. What can I do? I have to keep watering, tendering and WAITING, something that is not my forte. I’ve since got the hang of it. It didn’t take long for me to fall in love with all that. Now I

82

have an orange tree, a guava tree and, more recently, a

lemon tree bought in February that is supposed to bear fruit next year. But one day I woke up and bang: flowers, scented

and colored

ing! Each day there’s a small change, but it takes time. But now I’m always around like a plant stalker, eager to take a peek every single day. The thing is, they were born to make me learn. Every now and then, in the dead of night, a new bud shows up. Guess what? Once again, life is happening without my interference!

pink! Wow, amaz-

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Summer 2014

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