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here are also many artists who have had international success as well. BoA has become the highest-selling international artist from Korea, due to her strength in the J-pop market; this was in part due to Lee Soo Mans adaptation of the Blue Ocean Strategy. Since then, artists such as Rain and Se7en have also released albums outside of Korea,becoming well-known throughout Eastern Asia. Rain has also had his international RAINY DAY 2005 Tour, having tour dates at Madison Square Garden, the first Korean star to do so. He also plans to make a U.S. debut. Skull, a Korean reggae artist from Clazziquai YG Entertainment is working on his U.S. debut and was even listed on the Billboard charts. Se7en who is also from YG Entertainment and Min from JYP Jang Yoon Jung. Ballads are also very popular, as 2006 Entertainment both hope to enter the English-language has seen the release of ballad singles by non-ballad music market in 2008. They are not the first Asians artists, including Shinhwa and Baek Ji Young. 2007 to do so; Utada Hikaru and CoCo Lee have released was marked with the release of numerous girl and English-language albums before. However, there has boy band, though only a few would manage to top the yet to be an Asian artist breaking the mainstream charts (most notably Big Bang for their song Lie and American music industry successfully. Wonder Girls for Tell Me). Despite new bands debuting, physical sales for K-pop is similar to CDs have become English pop music, with increasingly low, due to R&B, dance, and hip-hop the stagnation of the K-pop being very popular genres industry. The highest selling in the 2000s. However, album of 2007 did not even unlike English pop music, reach the 200,000 mark with which had most of its boy only 190,998 copies sold. It bands and girl groups is notable, however, that as either break up or physical record sales informally disband, continue to decrease, digital bubblegum pop is still sales are growing very popular in South proportionately at a Korea. Groups such as rapid rate. Shinhwa, TVXQ, and Super Junior continue to Recent years have seen an be top sellers in K-pop, increase in interest in the and artists like Ahyoomee Korean language, Korean and LPG have released cuisine and Hanbok, the Boa novelty songs, to varying traditional Korean dress. degress of success. The overwhelming success of South Korean dramas, However, the 2000s has seen the rise of R&B vocal movies, and music served as a major tourist magnet in groups, with SG Wannabe and Big Mama having 2005, mainly from China, the Philippines, Singapore, success with their first albums. Malaysia, Japan, Indonesia, Thailand, Vietnam, and Marshall Islands. In addition, trot music has made a comeback in mainstream K-pop as well, mostly due to the success of The best-selling international artist from Korea is BoA

Hallyu: The Korean Entertainment

Industry Takes Asia by Storm.

pop is an abbreviation for Korean popular music, specifically from South Korea. There are many artists and groups, most notably Se7en, Shinhwa, BoA, Rain, TVXQ and Super Junior that have branched out of Korea and have become popular in Japan, China, Taiwan, Hong Kong and South East Asia. The popularity of K-pop is often considered a part of the rise of the Korean Wave, or Hallyu, in the region. The emergence of the group Seo Taiji and Boys in 1992 marked a turning point for Korean popular music, as the group incorporated elements of American popular musical genres of rap, rock, and techno into its music. The tremendous success of Seo Taiji and Boys in Korea and other experimental groups (such as Panic) set the trend for the present generation of K-pop groups and artists.

Following Seo Taiji and Boys, dance-oriented acts were dominant in the Korean popular music scene of the early 90s including the legendary hip hop duo Deux By the mid-90s, teen idol groups, which are now often considered legendary groups due to their strong popularity during their era, such as Baby V.O.X., Fin.K.L., g.o.d, H.O.T., Shinhwa, Sechs Kies, and S.E.S. were very popular, having strong fanbasesand high-selling albums (with some groups having a million seller, an album selling over one million copies). Starting with the break-up of H.O.T., most of these groups have disbanded, It is often stated that at this stage Korean music became slightly better than noise.Although some have continued their success in the following decade; new groups (most notably DBSK, Super Junior and SG Wannabe) have since

taken their place.

DBSK

Big Bang

Currently, in the 2000s, pop groups are still very popular, although there has been the emergence of Korean R&B and Hip-Hop. Artists such as MC Mong, 1TYM, Rain , Big Bang and Epik High have proven successful. Underground artists such as Drunken Tiger, Tasha (Yoon Mi Rae), and Dynamic Duo have also helped Hip-Hop making its way into the mainstream. Recently, rock music has become noticed by the public, with acts like the Yoon Do-Hyun Band and Seo Taiji gaining national recognition. In addition, there are also some very popular techno/dance artists such as Lee Jung Hyun and Kim Hyun Jung, who both have had very long careers while remaining firmly entrenched in their genre of music. Just as well, ballads and R&B have remained popular, as singers like Baek Ji Young and KCM, in addition to SG Wannabe, have continued their success for many years.