FUTURE WONDERS : MIRROR WITH AUTOMATIC IMAGE CORRECTION

Information Technology for Management

M. Minhaj mminhaj@sdmimd.ac.in

Course Outline

Why Study Information Systems

IT is pervasive in all types of businesses It is almost impossible to run a competitive business without a computerized information system Managers should know the strategic use of IT to compete successfully Managers will be more effective in their chosen career if they understand how successful information systems are built, used and managed Managers will be more effective if they know how to recognize and avoid unsuccessful systems and failures

Characteristics of the Digital Economy

E-Business: The use of electronic technologies to transact business Collaboration: People and Organizations interact, communicate, collaborate and search for information Information Exchange: Storing, processing and transmission of information

Digital Business

The Old Economy Taking Photos

1. 2. 3. 4. 5. 6. 7.

Buy film in a store Load your camera Take pictures Take roll of film to store for processing Pickup the film when ready Select specific photos for enlargement Mail to family and friends

The New Economy Taking Photos

1st Generation Digital Photography Old economy (except 6 and 7) were replaced by using a scanner and emailing 2nd Generation Digital Photography Use a Digital Camera, no film, no processing 3rd Generation Digital Photography Your Digital Camera is now in your mobile phone, your binoculars or palmtop computer.

Digital economy
An economic system (a way of doing business and making transactions) based on digital (or computerbased) technologies. The key to these systems are reliable, rapid telecommunications systems which include Internet service, corporate intranets and so on. The digital economy is global and in many respects, borderless, allowing people and organizations from around the world to share knowledge, interact, and collaborate.

Digital Enterprise
Defined by Davis (2005)

Digital Enterprise is a new business model that uses IT in a fundamental way to accomplish one of more of three basic objectives :
Reach and engage customers more effectively Boost employee productivity Improve operating efficiency

Business Models
A business model is a method of doing business by which a company can generate revenue to sustain itself. The model spells out how the company adds value to create a product or service. Nokia makes and sells cell phones A TV station provides free broadcasting. Its survival depends on a complex model involving advertisers and content providers Internet portals, such as Yahoo, also use a complex business model.

Representative Business Models of the Digital Age

Reverse Auctions Affiliate Marketing Product or Service Customization E-Marketplaces and Exchanges

Drivers Forcing Changes In Business Models

Business Pressures
Environmental, organizational and technological factors Organizations are forced to react frequently and quickly to both the threats and the opportunities resulting from this new business environment

Business Critical Response Activities

A response can be a reaction to a pressure already in existence, an initiative intended to defend an organization against future pressures, or an activity that exploits an opportunity created by changing conditions

Drivers Forcing Changes In Business Models

Case IT at Work Success Story Diamonds Forever

1994 : Started with a seed fund 2002 : revenue reached $9.8 million Reason : e-com portal (85% of the companys revenue)

Case IT at Work Failure Story Nikes Air Terra Humara 2 running shoes
Before 2001 : $ 100 After 2001 : < $ 50 Reason : Breakdown in Nikes supply chain