Digital Landscape in

INDONESIA.
Population, Mobile, eCommerce

2013

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Hi! This deck is a compilation of Indonesia internet stats collected from many sources.

Enjoy!

Bayu Syerli Rachmat

Digital Marketing Mgr. 3M Indonesia

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Online Population INDONESIA

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Steady Economic Growth will Increase Indonesias Online Population

Internet penetration is highest among those ages 15 to 24, city dwellers and those with a university-level education
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Indonesians Spend Most Time on the Internet

Hours spent/Week

35h
19h
6h
5h
Indonesia Consumer Insights, June 2010

n=1335 | Base: All Respondents (Natural fall-out)

Social Media Use is Incredibly Popular and Dominates Online Behavior

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Social Media is Happening in Indonesia

Indonesians favor social networks over email for staying in touch.
[Source: We Are Social, November 2011]

77% of online activities in Indonesia involve social networking sites.

[Source: Yahoo!, via Scribd, June 2010]

There are more than 43m users on Indonesia's top social network; 18% of the population.
[Source: We Are Social, October 2012]

Facebook is Indonesia's top social networking site with 86% coverage.

[Source: Comscore media matrix, Mar 2012]

Bahasa Indonesia is the most popular language used on Indonesian Facebook with 82% share.
[Source: SalingSilang, via SlideShare, February 2011]

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Mobile Penetration INDONESIA

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Mobile Subscribers and Penetration Across SEA

[Source: We Are Social, October 2012]. Country
Brunei Indonesia Malaysia Myanmar Philippines Singapore Thailand

Mobile subscribers
530,000 269m 34m 2m 97m 7m 78m

Penetration
130% (multiple devices) 109% (multiple devices) 118%( multiple devices) 5% 94% 147% (multiple devices) 117% (multiple devices)

60% of regular
internet users in Indonesia use a mobile phone to access internet

Smartphone usage will see sharp growth, replacing expensive fixed internet access

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Mobile Internet in Indonesia

Android is the operating
system of choice for Indonesias smartphone owners, but BlackBerry remains relevant in the market

Most mobile web users in urban areas rely on feature phones for mobile web access
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The average Indonesian mobile web user consumes 5 hours of media daily. 36% of this time is spent on mobile. [Source: InMobi, February 2012]

69% of Indonesian mobile web users use their devices while lying in bed. [Source: InMobi, February 2012]

24% of Indonesian mobile web users use social media on their mobiles. [Source: InMobi, February 2012]

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eCommerce INDONESIA
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Internet Retailing in Indonesia

Internet Retailing in Indonesia (Revenue 2006 - 2011)
0.3 0.2 0.1 0.1 0.3 0.5

Forecast Internet Retailing in Indonesia 1 (Revenue 2011 - 2016)

0.8 0.7 0.6 0.5

1.1

2011 2006 2007 2008 2009 2010 2011

2012

2013

2014

2015

2016

data in Trilion Rp.

data in Trilion Rp. source by Euromonitor, Retailing in Indonesia

source by Euromonitor, Retailing in Indonesia

70% of Indonesian online users intend to make an online purchase

www.acnielsen.co.id/news/NEWS14072010.shtml
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118
120 100 80
Good Ecommerce Customers are getting confidence using ecommerce with the help of their friends recommendation

Customer Study
120

112

100
80 60 40 20 0

60
40 20 0

Purchasing Product Female customer tend to buy clothes, shoes, and personal cares;

38 18 18 17 15

37 30
15 10 8 7 5

118
120 100 80 60 40 20 0

The Amount of Transaction The products that customer buy like clothes, shoes, and accessories tend to cost around IDR. 500,000.

38

25
Less than IDR. 100,000

25
Any amount

18
Less than IDR. 1 Mil

60% 50% 40% 30% 20% 10% 0%

57%

Payment Method Customer tend to pay via bank transfer or cash on delivery

28% 7%
Bank Transfer COD Credit Card

8%
Other (Paypall, etc)

IDR. Less than 100,000 - IDR 5 Mil 500,000

dsresearch-ecommerce-may11 224 Respondents 175 Females 49 Males

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Customer Study What to Shop

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Indonesia eCommerce a Big Bang Waiting to Happen

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