Beruflich Dokumente
Kultur Dokumente
Lundberg
http://www.linkedin.com/in/garyjlundberg
Key Strengths
Customer segmentation Integrated marketing Customer loyalty programs Lead generation and nurturing Public relations Marketing analytics Brand management Strategic planning Multi-channel marketing
Professional Experience
Vice President, Marketing LTS Software, Inc. Virginia Beach, VA (remote) 2/2013 Present
Key achievement/role: Lead marketing, product management, and support efforts for online products business unit; delivered best-performing season in products history in year 1 growing revenues 27% Managed $3MM advertising budget; developed and executed comprehensive business and marketing plan to optimize total company growth; exceeded budgeted revenue goal by 17% Led multi-channel digital integrated marketing initiatives incorporating social media, banner and paid search (pay-per-click / search engine marketing), retargeting, search engine optimization, and email Established effective lead generation and customer funnel / sales pipeline management processes to improve website traffic levels and lead quality; grew conversion rates and achieved an increase in average order value of over 50% Scoped new opportunities; prepared and presented business cases and new business development plans rooted in deep understanding of customer needs, segment nuances, and market dynamics Fostered customer-driven innovation culture; drove creation of customer insight gathering and analysis programs and marketing campaigns feeding product / service development and feature roadmaps Senior Director, Marketing & Product Management Wolters Kluwer, Chicago, IL (remote) 6/2009 2/2013
Key achievement/role: Led marketing and product management efforts for $200MM global financial product line; grew one business unit 200% over 3 years leading and managing its ultimate divestiture Identified and defined new discreet market segments to target customer acquisition opportunities and achieved 17% new customer growth in first year Managed sales and sales support teams; crafted new compensation structure to better align with business interests; created effective inbound/outbound sales and lead generation programs Created sales tools, data sheets, and other collateral; directly provided or coordinated all Sales training Leveraged CRM systems and instituted intensive customer segmentation and marketing approach to target most profitable customer groups resulting in a 17 point improvement in return on advertising spend
Gary J. Lundberg
http://www.linkedin.com/in/garyjlundberg
7/2007 6/2009
Key achievement/role: Successfully drove refinements of direct response marketing programs resulting in a 40% increase in retention, a 32% cost reduction, and a 66 point increase in return on investment. Developed, owned, and managed combined $10MM+ consumer direct marketing and direct response program budget contributing over $35MM in earnings and delivering over 1.1MM customers Led & grew high-performing team responsible for all demand generation, acquisition and retention efforts, collateral content, and marketing communication activities (online / offline, direct / mass media) Established customer behavior-based and attitudinal segments; developed attendant campaigns to effectively target and penetrate identified markets; increased retention of these groups by eight points Broadened base of channel marketing and emerging retail partners while pioneering new performancebased compensation models resulting in successful expansion into lucrative, high-margin channels Senior Marketing Manager The Iris Group, Carlsbad, CA 6/2005 6/2007
Key achievement/role: Led all demand- and lead-generation / management efforts for direct-response marketing products & services provider; achieved 12 points of new customer growth over two years. Championed recency, frequency, and monetization (RFM) segmentation efforts, customer relationship management initiatives and new product & service offering development Fostered culture of objective, pragmatic, data-driven, closed-loop marketing and competing on analytics to let the data dictate our decision and direction Formulated marketing communications strategy including messaging, structure, tone, channel and medium for highly-fragmented market segments to optimize campaign response Owned and managed media plan and budget; drove and crafted all customer-facing direct-response direct mail marketing program and trade magazine print advertising copy Strategic Information Officer Intuit, San Diego, CA 7/2002 5/2005
Key achievement/role: Established & reinforced sustainable competitive strategies; identified opportunities in un/under-served markets driving product / feature development and associated marketing initiatives. Drove growth initiatives leading to 20%+ growth in TurboTax units annually over three-year period Championed customer-driven innovation leading to new products / features, promotions, and pricing Owned discreet market segmentation efforts leading to the identification of new market opportunities Established sustainable competitive differentiation by aligning marcom messaging with consumer insights
Education
MBA, Marketing; University of British Columbia; Vancouver, BC Canada BS, Petroleum Engineering; Colorado School of Mines; Golden, CO USA
Certifications / Associations
Pragmatic Marketing & Product Management Certified, 2010 Direct Marketing Association, since 2005 Society of Competitive Intelligence Professionals, since 1999