15 use cases from operators, regulators and cross-industry experts!

4th-6th November 2013 | Kensington Close Hotel, London

Monetisation in Telecoms
Top 5 reasons to attend Big Data Monetisation in Telecoms:

Discover how to transform your organisational structure and exploit the significant revenue potential of Big Data whilst complying with regulation
Featuring 11 pioneering operator use cases, including:
Chief Operating Officer, Telefnica Dynamic Insights Chief Researcher - Customer Experience, BT Research Vice President Cloud & Big Data Architectures & Technologies, Deutsche Telekom Director of Mobile Applications & Big Data, SFR Programme Director BIG Programme, Telenor ASA Vice President Standards & Flora, Telecom Italia

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The only conference in the market with a unique focus on both the technical and organisational challenges of exploiting big data Learn from 11 early adopter use cases from the telecoms industry demonstrating how to monetise Big Data Hear exclusive practical guidance from the UKs Information Commissioners Office on how to leverage Big Data without breaking the law Discover advanced cross-industry examples of how to realise the potential of Big Data and effectively sell it to third parties Benefit from 15+ hours of interactive sessions to brainstorm Big Data challenges with telecoms peers from different departmental functions

Exclusive regulator guidance on Big Data and privacy protection: Steve Wood, Head of Policy Delivery, Information Commissioners Office

Advanced cross-industry Big Data use cases:

Founder, Virgin Insights Regional Vice President, Information Services, Europe, MasterCard Viewer Insights Lead, Channel 4

What your peers said about the last Big Data Monetisation in Telecoms:

The quality of the presentations was high as well as the speakers and case study references. It enabled me to bring new ideas back to my organisation
Marc Hassenfratz, Head of Development of the Telecommunications Market, SAS

To register, visit: www.bigdatatelecoms.com

Your expert Big Data speaker panel:

For many people, Big Data equals Big Hype. However, as understanding of the concept matures and senior managers increasingly buy into the need to act on it, the question remains: how do you convert hype into tangible revenue?
Now the third summit in the global series, Big Data Monetisation in Telecoms is still the only telecoms specific event that tackles both the technical and organisational challenges of exploiting Big Data to generate new revenue streams and service improvements. Pioneering case studies led by your telecoms peers will be combined with advanced cross-industry examples to demonstrate the business models, organisational structure and skills required to truly harness your Big Data for maximum return. With Big Data strategies having progressed significantly in 2013, this programme is packed with frank accounts of the lessons learnt, challenges overcome and breakthroughs achieved along the way. These first-hand experiences will be presented by an unparalleled speaker panel of CxOs, VPs and Directors from your operator peers and competitors, addressing your critical questions: How do I overcome the obstacles stopping me from realising the significant revenue potential of Big Data? Leading operator case studies from: Mike Fishwick, Chief Operating Officer, Telefnica Dynamic Insights Dr. Simon Thompson, Chief Researcher Customer Experience, BT Research Juergen Urbanski, Vice President Cloud & Big Data Architectures & Technologies, Deutsche Telekom Michele Palermo, Vice President Standards & Flora, Telecom Italia Stphane Lebas, Mobile Applications & Big Data Director, SFR Alain Glickman, Director of Customer Insights, Orange Geoffrey Canright, Programme Director BIG Programme, Telenor ASA Chris Gobby, Head of mData, EE Helen Mannion, Head of Consumer Insights, Telefnica O2 UK Mariusz Jazdzyk, Business Intelligence Advisory & Project Management Agency Manager, Orange Polska Marcel Dohmen, Former Big Data Specialist, KPN Ajit Jaokar, Founder, Futuretext Advanced cross-industry case studies led by: Max Kelly, Founder, Virgin Insights Stephen Dearing, Regional Vice President, Information Services, Europe, MasterCard Pedro Cosa, Viewer Insights Lead, Channel 4 Regulator perspective from: Steve Wood, Head of Policy Delivery, Information Commissioners Office

How do I break down silos and structure the company to become a data-driven organisation? Plus, with confusion over how far you can take Big Data monetisation without breaking the law, you will hear exclusive guidance from the UKs Information Commissioners Office to clarify the dos and donts of negotiating privacy protection laws. If networking is top of your priorities, the agenda has 15+ hours of dedicated interactive and networking sessions enabling you to identify potential business partnerships and find answers to your Big Data questions in an open and informal environment. Register now to take advantage of the best rates: Online: www.bigdatatelecoms.com Email: telecoms@iqpc.co.uk Telephone: +44 (0) 20 7368 9737 I look forward to welcoming you to London this November! Kind regards, Julie
ry P.S. For complimenta s per Pa ite Wh Big Data s, iew erv int and speaker ntre visit the download ce

Top 5 case studies not to be missed: 1 Establish how Telefnica have built a Big Data monetisation business from 2 companies across a range of different sectors
scratch and are successfully exploiting opportunities for several private and public sector organisations Discover how SFR are successfully selling their network Big Data to third party Understand how Telenor have restructured their organisation to promote Hear how Mastercard are leveraging Big Data capabilities and technologies to

at: s.com www.bigdatatelecom

3 collaboration and extract maximum value from their Big Data 4 unlock new insights on their customer data

how Deutsche Telekom have acquired the skills and technologies to 5 Learn efficiently and cost-effectively exploit Big Data within the organisation

To register, visit: www.bigdatatelecoms.com

Contact us on: +44 (0) 20 7368 9737

Pre-Conference Workshops: Monday 4th November 2013

Registration and coffee will begin at 9:00am

9:30-12:30 Workshop A: Establishing how to develop a winning business model to monetise your Big Data

Weve all heard the promise of the Big Data gold mine, but so far in the telecoms industry this potential has remained largely untapped. So what is stopping organisations from reaping the benefits?

12:30-1:30 Lunch

1:30-4:30 Workshop B: Determining how to structure your organisation effectively in order to unlock the value of your Big Data

In this practical workshop, you will learn how to establish the right business model to start with and ensure you have the underlying capabilities in place in order to maximise your chance of successfully monetising Big Data. Agenda: Evaluating the different kinds of business models for monetising your Big Data Establishing what works and what doesnt work: Review of Big Data monetisation case studies from several mobile operators, including Vodafone, Telefnica, Verizon, EE and others Determining how to ensure that you have the underlying capabilities in order to be ready to monetise your Big Data effectively: Skills Systems Privacy protection Led by: Felix Malpartida, Partner, Mobile Value Partners & Former Global Head of m-Commerce Joint Ventures, Vodafone
Felix Malpartida is a Partner at Mobile Value Partners, a new firm created to work with the worlds leading companies on mobile commerce. Prior to this, he was Vodafones Global Head for Mobile Commerce Joint Ventures, where he led the creation of Weve, the JV between UK leading mobile operators for mobile commerce, and similar initiatives across Europe, Middle East and Asia Pacific. He also developed and executed Vodafone global strategy for new businesses, like mobile marketing and mobile analytics.

Is your organisation Big Data enabled? Does your company share a mind set where data is viewed as an asset and not just as a by-product of the business? Or are you hindered by information and departmental silos that prevent you from realising the potential of Big Data? This workshop is dedicated to exploring how to break down those silos and structure your organisation in order to promote collaboration and data-driven decision making. Agenda:

Establishing the business case for organisational restructure and how to convince senior management of the need to work differently Determining what the organisational set-up should look like: Enabling collaboration and the shared use of data across different business units Budget ownership and allocation Overcoming the challenge of change: Examining how to manage the shift in culture in order to become Big Data enabled Led by: Marcel Dohmen, Former Big Data Specialist, KPN
Marcel Dohmen started his professional career as a professional violinist in 1990. In 2000, he started a career in IT, specialising in OSS within telecommunication operators in the Netherlands (O2, Telfort, KPN NV). In 2012, he was given the opportunity to establish a Big Data lab at KPN, where he conducted research on the use of Big Data to reduce TCO and how to leverage between the possibilities of Big Data technologies and the (legal and ethical) implications. In August 2013, he established a new company together with two former KPN colleagues. The mission of this new company (BDL-BV) is to add value to Telco operators w.r.t. improving net promoter score (NPS) and analysis around reducing total cost of ownership, taking his experience that he gained during his previous employment at KPN.

To register, visit: www.bigdatatelecoms.com

Contact us on: +44 (0) 20 7368 9737

Conference Day One: Tuesday 5th November 2013

08:30 Registration and coffee 08:55 Welcome address by Julie Coates, Senior Conference Producer, Telecoms IQ 09:00 Opening remarks from the Chair followed by a speed networking session 09:20 KEYNOTE How to monetise your Big Data: Telefnicas success story Mike Fishwick is Chief Operating Officer at Telefnicas Big Data Company, Dynamic Insights. He was responsible for leading the initiative to stand the organisation up from scratch, including mobilising the resources, dealing with internal challenges and product creating. He is now responsible for its Products, Innovation Pipeline and Data Platform. 10:30 Establishing how to cost-effectively integrate and manage your Big Data from multiple sources Identifying and overcoming the challenges of integrating structured and unstructured data Examining how to overcome the technical and financial challenges of integrating siloed legacy systems in order to effectively manage your Big Data Determining how to efficiently manage the huge volumes of Big Data Establishing how to cost-effectively and securely store Big Data Session reserved for a sponsor for enquires, email: sponsor@iqpc.co.uk 10:50 Networking refreshment break 11:20 CASE STUDY Deriving value from Big Data: Promises, perils and pitfalls Big Data is an approach to the age old problems of data processing and management which takes advantage of the technical innovations created by Google and a score of other web companies and academics. In this presentation, you will discover the various ways in which business value can be derived from adopting the Big Data approach. Crucially, it will explore the required technologies and how to overcome the challenges that can prevent the promise of Big Data from being realised. Evidence of the mechanisms under discussion will be presented in the form of case studies both from literature and from real-life examples within BT. Dr. Simon Thompson, Chief Researcher - Customer Experience, BT Research

Telefnica Dynamic Insights is a global business unit, enabling other organisations to make use of its mobile network data, whilst protecting the identity of all of its network users. Hear of the journey taken to create a Big Data monetisation business within the framework of a mobile network operator Understand some of the organisational dynamics that require consideration in setting up a Data Monetisation business Get an overview of TDIs first products which serve the needs of several market sectors including Retail, Financial Services, and Transportation, and thereby better understand the opportunities presented by Big Data in this new area of the Digital Economy Mike Fishwick, Chief Operating Officer, Telefnica Dynamic Insights
10:00 Discovering how SFR are successfully selling their network Big Data to third party companies Find out in this presentation how SFR are leading the way in exploiting their CASE Big Data assets to deliver significant business benefits both internally and for STUDY third party companies. You will learn: How to collect and analyse real-time location data about your customers over the network How to leverage this data to optimise internal propositions and marketing campaigns How to build business development capabilities and establish the business case to sell the idea of Big Data to clients: The key to success is a deep understanding of your clients expectations and the ability to adapt your solution to meet them Examining real-life use cases demonstrating how Big Data was sold to two different sectors and has delivered significant business benefit: Retail Transportation services Stphane Lebas, Mobile Applications & Big Data Director, SFR

11:50 Exploring how to develop a winning business model to monetise your Big Data Max Kelly founded Virgin Insight, the marketing and strategy consultancy for CASE the Virgin Group that believes successful businesses put customers at their STUDY heart. Virgin Insight has been quietly helping the Virgin Group to drive business by understanding customers better. The presentation will cover: Examining the different ways in which organisations can use their Big Data Evaluating the pros and cons of different business models for monetising Big Data: Subscription model Consultancy model Transaction or share of revenue model Establishing how to successfully put your business model into practice: Who is willing to pay for Big Data and why? By what means will they pay for your Big Data? Max Kelly, Founder, Virgin Insights

To register, visit: www.bigdatatelecoms.com

Contact us on: +44 (0) 20 7368 9737

Conference Day One: Tuesday 5th November 2013

12:20 INTERACTIVE ROUNDTABLE DISCUSSION SESSION: How do you build the business case for potential clients to pay for your Big Data? Delegates will have the opportunity to participate in two out of three discussion sessions. At the end of each session, the facilitator for each group will summarise the key findings before opening up the discussion to the floor. and good practice with consumers on how their information is being used and how it will improve their services Determining how to leverage value beyond Comms and CRM Outlining the benefits of being proactively ahead of legislation Pedro Cosa, Viewer Insights Lead, Channel 4 15:45 Networking refreshment break 16:15 Protecting privacy whilst monetising Big Data: Guidance from the UK Information Commissioner CASE Hear a clear interpretation of the privacy laws for Big Data: How far can STUDY you take your Big Data solution without breaking the law? Examine the steps you can take to ensure that anonymisation is conducted effectively while retaining useful data Enhance your understanding of the laws underpinning the regulation What is acceptable? Exploring examples that demonstrate the dos and donts of the regulation Steve Wood, Head of Policy Delivery, Information Commissioners Office 16:45 PANEL DISCUSSION: How do you implement your Big Data strategy within legal regulation and proactively protect your brand reputation? INTER- How do you aggregate and anonymise your Big Data in a way that ACTIVE complies with regulation? How do you establish clear and consistent opt-in and opt-out policies for your customers when sharing their information with third parties? How do you collaborate with your legal teams in order to find solutions to legal issues that may hinder your Big Data strategy? How do you change the perceptions of your customers and enable them to view you as a trusted gatekeeper of their information? How do you manage the brand and reputational implications of a breach in privacy law and proactively avoid reputational damage? Panellists include: Steve Wood, Head of Policy Delivery, Information Commissioners Office Felix Malpartida, Partner, Mobile Value Partners & Former Global Head of m-Commerce Joint Ventures, Vodafone Ajit Jaokar, Founder, Futuretext

Topic 1: How do you answer the question from your potential clients: Is it really worth paying for Big Data? Topic 2: How do you effectively present and communicate the business case for your Big Data to potential clients? Topic 3: How can you convert a mere interest in your Big Data into serious investment? 13:15 Lunch 14:15 Overcoming the challenges of turning Big Data into gold Marcel Dohmen formerly worked within the strategic innovation sub-division of KPN and was responsible for research around Big Data technology and CASE innovation in the telecoms industry. In this presentation, he will uncover STUDY successful use cases on how to use Big Data to reduce total cost of ownership (TCO) and the journey he took, together with his team, to get there. You will also hear about how they overcame on-going challenges relating to European regulations and privacy laws and find out how they negotiated the ethical issues of using data that is not their own. Finally, you will discover why the gold that has been promised to telecoms from Big Data is turning out to be hard to monetise. Marcel Dohmen, Former Big Data Specialist, KPN 14:45 Understanding how to leverage Big Data capabilities and technologies to unlock new insights on your customer data
CASE STUDY

Stephen Dearing, Regional Vice President, Information Services, Europe, MasterCard

15:15 Educating viewers on the benefits of Big Data analytics and leveraging the value of viewer data - a broadcaster perspective Establishing how to leverage viewer data responsibly to make a clear CASE difference between invasion of privacy and valuable knowledge that will STUDY benefit them directly Building on brand trust equity promoting transparent communications

17:25 Closing remarks from the Chair 17:35 End of day one

To register, visit: www.bigdatatelecoms.com

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Conference Day Two: Wednesday 6th November 2013

09:00 Opening remarks from the Chair 09:10 Where to start? Determining how to plan and execute your Big Data strategy Start small or big? Establishing whether to tackle the whole or a part of your CASE STUDY Big Data in order to get started Evaluating and defining where data-driven insights would most impact the business: Determining how to prioritise your Big Data investments accordingly Establishing how to use pilots and prototypes to test which projects are worth progressing Mariusz Jazdzyk, Business Intelligence Advisory & Project Management Agency Manager, Orange Polska 09:40 Understanding how to acquire the skills and technologies to operationalise Big Data within your organisation Identifying the tools required to efficiently and cost-effectively process and CASE analyse Big Data STUDY Determining the case for developing your own Big Data technologies versus outsourcing them: How much should you develop internally and how much should be outsourced? How do you pick the right technology for your strategy? How do you maintain flexibility and control over the technologies that you do outsource? Identifying the skills and tools required to efficiently manage your Big Data Establishing how to close skills gaps and recruit a knowledgeable workforce with the ability to process complex Big Data Juergen Urbanski, Vice President Cloud & Big Data Architectures and Technologies, T-Systems 10:10 Establishing how to exploit the potential of Big Data to significantly improve the efficiency and quality of your services and reduce churn Establishing the importance of ensuring clear objectives and business requirements at the out-set in order to avoid becoming a technology-driven project Scrutinising examples of how Big Data can significantly improve your customer experience Exploring how to use Big Data to enable a faster and more accurate diagnosis of your customers issues over the network Understanding how to use Big Data to identify customers at risk of churn Session reserved for a sponsor for enquires, email: sponsor@iqpc.co.uk 10:30 Networking refreshment break 11:00 Developing effective strategies to handle and monetise user-centric Big Data CASE Utilising Big Data to conjoin previously independent business functions and silos STUDY Understanding the subsequent value proposition and opportunities presented by insightful user data analysis when converged with innovative product development Michele Palermo, Vice President Standards and Fora, Telecom Italia 11:30 Aligning the organisation for Big Data monetisation Telecoms operators have collected Big Data for many years without really CASE realising the commercial value that lies in the data. One essential part of the STUDY whole picture is the structure of the organisation. Telenor has recently restructured its organisation in a number of ways, towards the goals of extracting the value from Big Data, and delivering the results in daily performance. In this presentation, you will discover the new Telenor organisational structure emphasising how the many parts are designed to work as a whole: Research department Pilots Customer Intelligence programme making direct contact with the 11 Telenor Business Units Digital Services unit for inventing the future The interfaces among these units to ensure that they work together well Come and hear examples that illustrate how this new organisational structure is working effectively, involving collaboration between all of the above functions, and contributing to a good bottom line result. Geoffrey Canright, Programme Director BIG Programme, Telenor ASA

This event will offer insight on how to handle and work with Big Data and how to translate it to concrete business recommendations
Thomas Muench, Head of Data Mining & Data Analysis, UPC-Cablecom

To register, visit: www.bigdatatelecoms.com

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Conference Day Two: Wednesday 6th November 2013

12:00 INTER ACTIVE ROUNDTABLE DISCUSSION SESSION: How do you tackle internal organisational challenges in order to unlock the value of Big Data? Delegates will have the opportunity to participate in two out of three discussion sessions. At the end of each session, the facilitator for each group will summarise the key findings before opening up the discussion to the floor. Topic 1: How can you change the mind set and culture within your organisation in order to realise the potential of Big Data? 14:30 CASE STUDY Discover how Telefnica O2 UK are leveraging social Big Data to enhance customer insight and improve service quality and revenue In this presentation you will learn how Telefnica O2 UK are utilising their social media Big Data to better understand their customers behaviour and more accurately tailor services and marketing to meet their needs and preferences. You will also hear how they are achieving the additional benefits of an improved customer experience, increased service efficiency and greater revenue generation. Helen Mannion, Head of Consumer Insights, Telefnica O2 UK

Topic 2: How do you overcome departmental silos and positively encourage 15:00 PANEL DISCUSSION: How do you exploit the potential of Big Data to significantly improve the efficiency and quality of your services and collaboration and the shared use of Big Data? INTER reduce churn? Establishing the importance of ensuring clear objectives and business Topic 3: How should you structure your organisation in order to unlock the ACTIVE requirements at the out-set in order to avoid becoming a technology-driven value of Big Data project 13:00 Lunch Scrutinising examples of how Big Data can significantly improve your customer experience 14:00 Capitalising on Big Data to detect opportunities for new revenue Exploring how to use Big Data to enable a faster and more accurate streams diagnosis of your customers issues over the network Pinpointing opportunities for using Big Data to drive growth, diversification CASE Understanding how to use Big Data to identify customers at risk of churn or general improvement of revenue streams to increase the internal STUDY Panellists include: profitability of the organisation Alain Glickman, Director of Customer Insights, Orange Leveraging Big Data to understand what drives consumers to buy particular products to recognise why they would purchase a particular 15:40 Closing remarks from the Chair product from your business compared to another 15:50 End of conference and networking refreshments Identifying potential revenue generation opportunities from new customer segments Discovering shared learnings from other industries who are using Big Data to create new revenue streams in an intelligent way via new digital engagement Telecoms IQ 2013. Due to unforeseen circumstances the programme may change and IQPC reserves the right to alter the venue and/or speakers Chris Gobby, Head of mData, EE

Media Partners:

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Very good event Big Data is going to be a clear focus for the Telco industry!
Director Strategic Marketing and Product, Intersec

The summit was very useful for understanding the Telcos ideas about Big Data
Delivery Architect, Greenplum

g Reasons you should sponsor Big Data Monetisation in Telecoms to improve your business:
Generate new qualified leads - Access motivated, authorised buyers at the point where they are making purchasing decisions to further their strategies Demonstrate thought leadership - Take centre stage in front of a captive and targeted audience and demonstrate your expertise and market knowledge Network with key decision makers and influencers - Gain face to face meetings with existing and potential clients Position your company brand front of mind - Be the name that all operators think of when selecting vendors Stand out from vendor delegates - Stand out on an elevated platform with a heightened presence. Be seen as front of mind. Be the go to first company through maximum recognition at the event. Gain competitive advantage - Have direct influence on selection criteria

For more information on sponsorship opportunities, please contact: James Groves, Project Director, Big Data Monetisation in Telecoms, Telecoms IQ T: +44 (0) 20 7368 9752 E: telecoms@iqpc.co.uk

Our promise to you:

Over the past 3 years, Telecoms IQs event portfolio has consistently delivered the highest quality of information sharing and networking opportunities at carefully focused operator-led conferences. We will combine structured networking sessions with in-depth case studies and interactive learning sessions that ensure each attendee leaves with a wealth of knowledge and a stack of business cards ready to drive their business forwards. Each of our events evolve to cover the topics that our customers want to know about, and Big Data Monetisation in Telecoms is certainly no different. With operators looking to unlock the potential of their Big Data, this is the place to interact with global leaders from across the telecoms industry as they actively seek solution providers to help them exploit their growing mass of untapped data.

You will meet and network with:

CxOs/VPs/Directors/Heads/Managers/ Specialists of: Business Intelligence Information Strategy & Management Data Analytics Innovation IT Insight & Analytics Research & Development Database Architecture Datawarehouse

Region
Western Europe 49% Eastern Europe 34% Middle East US 12% 5%

For more information on the conference programme and speaking opportunities, contact: Julie Coates, Senior Conference Producer, Telecoms IQ +44 (0) 20 7368 9769 Email: julie.coates@iqpc.co.uk

Share your ideas

Follow us on Twitter @TelecomsForum #BigDataIQ

Join our Linkedin group Telecoms Networking Forum

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Monetisation in Telecoms

4th-6th November 2013, Kensington Close Hotel, London

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Pre-Conference Workshops: Monday 4th November 2013 Workshop A: Establishing how to develop a winning business model to monetise your Big Data Workshop B: Determining how to structure your organisation effectively in order to unlock the value of your Big Data Two-Day Conference Programme: 5th-6th November 2013 To speed registration, please provide the priority code located on the mailing label or in the box below. My registration code PDFW

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