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New York, NY 10029 linkedin.com/in/laurenmangiaforte laurenmangiaforte@gmail.com 630.903.0432

Lauren B. Mangiaforte

Samples 2013

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A Business Code of Ethics for The Writer

Business writing has a bad reputation. And thats no wonder: it can be dry, dense, and jargon-filled. Londonbased language consultancy The Writer put my skills to the test, asking me to untranslate corporate-speak into human-speak. Heres what happened.

We act decently because we are decent people: How we do business at Caliburn. At Caliburn Consultancy, were conscience-conscious, for our own sake as well as yours. That means we take care to spot possible conflicts before we sign contracts. It also means we keep our people trained up on the latest regulations and laws, so that they can follow them. Basically, it means we treat our clients how wed want to be treated. Namely, with honesty. We know that businesses face conflicts of interest and ethical problems all the time, and that how they respond to these challenges can make or break their reputations in the long run. Thats why we put extra effort into making sure our clients, and the consultancy itself, dont get into morally murky situations in the first place. We act responsibly by: Following The Caliburn Code of Honour. The Code is our promise to our clients and each other that well be truthful every day. Providing up-to-date training. We make sure our consultants know what laws and regulations say today, not last month or last year. Checking new clients through our conflict squad. We talk to potential clients and to each other to make sure there arent any conflicts of interest with existing customers. We even have a whole bunch of people on staff that will check this over for us before we do business together. Keeping things to ourselves. When you tell us something private or sensitive, it stays between us. Full stop.

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Devil-May-Care Web Copy for The Derring-Do

The Derring-Do is an informal collective of freelancers that Im a part of. We recently designed a new site aimed at client development, and as the writer of the group I was tapped to produce the homepage copy. Here you go.

The Derring-Do is a mostly-digital communications consultancy based in New York City. Were a loosely organized collective of writers, web developers, designers, social media marketers, and other communications movers and shakers dedicated to giving clients smart advice on their online outreach from all corners. We are the strategists that tie villainously ugly branding to the railroad tracks. That rescue blogs and websites from jargon-filled language. That steal social media campaigns away from the clutches of content that doesnt engage. That produce websites sure to turn heads in a whiplash-inducing way. Do all smart brands work with us? Of course not. But the daring do.

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An Industry Guide to Content Calendars for NewsCred

New York content marketing experts NewsCred brought me on to create an expert guide to editorial calendars to publish on their site. Here is an excerpt from the tricky-to-write section on keeping organized. Section IV: Stay Organized Youve decided what content to repurpose. Now create a method to do it. Again, start with what you have and think across multiple mediums and platforms. Each time you create a new piece of content, think about ways to repurpose it. For instance: A white paper loaded with statistics on a subject your audience will find fascinating can be chopped into small segments and repurposed into a new cycle of tweets that you can link back to your paper. A well-trafficked blog post can be recycled into a sharable video with just a video camera and a colleague. Figure out: what is your ideal ratio of licensed and original content? The rule of thirds is a great reference point, but there is no magic trick to determining the perfect amount of which types of content you need. Its just important to keep track of how each performs so you can adjust if necessary. Says Rebecca Lieb: Many successful content marketing initiatives are an amalgam of licensed content, curated content, third party content, and original content. The ideal mix or balance is going to be contingent on the goals of the marketer, the resources, and the budget. Create a method for planning months ahead, and mapping content against upcoming events and news-pegs. Start with holidays and other known factors and build content around these. Cynthia Manolo of Time Content Solutions suggests: A little bit of seasonality is good. We build on what we know is coming our way, and then populate around key events, themes, and holidays throughout the rest of the year. In addition to thinking seasonally, planning a basic weekly structure that you can extend to the months ahead will help to keep you organized, i.e., Each Monday, we have a guest blog post. Every other Thursday, we launch a new webinar. Remember: you can always add new content to the calendar and/or swap out ideas you dont like as much. Its just never a good idea to fly blind. Prepare to react to breaking news and other content bombshells. One of the biggest challenges for marketers in 2013 is how rapid-fire the game is. Consumers are getting used to accessing instantaneous commentary on politics, business, and pop culture and they expect it from brands, too. So, know whats on in the news. Consider what your consumer will be interested. Then line up content to events that are relevant to your brand and its audience. While some events can be planned for in advance, you will sometimes find that its beneficial to react to a trending or breaking story. On your editorial calendar, you should include a space to assign stories as they come. In the words of Dayna Moon, marketing director at AdParlor, a great content calendar presents a balance of planning ahead and reacting as events unfold.

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Interview and Press Release for The Adventures of Boy and Girl
In the spring and summer of 2013, I produced and directed communications for a New York Fringe Festival production. This meant a lot writing, including interviewing our writers and actors and assembling a press kit. Here is an interview I wrote up for the Journal of Cultural Conversation, and the release that generated interest. Facebook Chat and the Art of Playwriting: The (Social Media) Adventures of Boy and Girl If you believe what you read in the media, we millennials are simply enamored with social media. Its been intimated more than a few times that we use it too much, or that we use it for nefarious purposes, or that it leads us to have lowered attention spans, inflated senses of self-worth, and a decrease in faceto-face social skills. Its unfortunate that there are far fewer stories out there talking about how social media has allowed us to become an entrepreneurial and envelope-pushing generation in business, technology, and the arts. The Adventures of Boy and Girl is a play that will premiere at the New York International Fringe Festival this weekend. It is cleverly written and structured, with two recently broken-up characters at the center of the plot exchanging interrupted monologues about the demise of their relationship. It is complex, acerbic, funny, heartbreaking and it was written by two millennials over Facebook chat while they were students at Hunter College High School in Manhattan. Writers Alec Grossman and Rachel Kaly have seen their work produced at the Stella Adler Theater in Hollywood in addition to its current incarnation at the Fringe. They owe these successes to their innate talents and their hard work. They also owe it, in part, to social media. I talked to Alec and Rachel recently about how the process of writing over Facebook chat shaped their show and characters and freed them to make jokes they might not have in person. Lauren Mangiaforte: How did you first come up with the concept for The Adventures of Boy and Girl? How did Facebook chat influence your creative process? Rachel Kaly: Alec messaged me one day on Facebook and said we should write a play together. It was winter break and I was bored, so I said yes. I had written plays with other people before, but we had always been physically together to hash out the script. The concept of The Adventures was different, since it came out of the medium of Facebook chat. I wrote the first monologue and sent it to Alec without any idea of where this play was going, how many characters there would be, or what the ending was. Alec responded a few hours later with another monologue: it had nothing to do with the first one, except for that the character he wrote was my characters ex-boyfriend. For the next week, we messaged each other monologues (we didnt talk about the play at all), and within a few days we had a complete play. Our ability to write so fluidly and quickly because of Facebook chat is clear in our writing: the monologues play off of each other and there are as many new ideas as there are connections to the text that is already there. Its a play about two people talking, written by two people who were typing about people talking.

! LM: What were your goals for the script initially? How did writing on Facebook help you achieve these goals?

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Alec Grossman: I wanted to write a typical love story in a fresh way. I think why this play has been successful is that weve stripped away everything except for the two protagonists. The Adventures contains no specific setting, subplots, or spectacle; its just two people talking through their relationship. Because were both comics, the play was naturally going to be funny, but our priority was for the piece to be relatable. This play would have been much different if we wrote it physically being together. It relies a lot on rhythm: for a page or so, Rick and Trish have quick and playful dialogue and then suddenly Rick will have a monologue, which is largely a product of us writing the play on our own time. This pattern makes the dialogue authentic. LM: How might the shows characters, its structure, its themes, and/or its jokes evolved differently had it not been written on social media? RK: There would have been more dialogue, because, in my experience, Ive found that its very hard for two people to write one monologue together. It makes it more difficult for the characters to sound distinct while simultaneously making it difficult for each character to have clear personality traits. Facebook chat made it easier for us to write monologues rather than dialogue; rather than waiting for short, quick responses from each other (that is, if we kept the same system of me writing Trishs character and Alec writing Ricks character), we were able to send fully formed thoughts coming from rich, complex characters through monologues. I found it was easier to write jokes because we could bounce them off of each other without having to be horribly embarrassed about whether or not they were good or bad. I think this is both a negative and a positive trait of the Internet; honestly, if I had written it in person with Alec, I dont think I would have written the same jokes. I might have been embarrassed to sit there and say a joke that I thought would fail. The Internet allows people to hide behind their computer screen and behave differently than if they were interacting in the physical world. AG: Definitely. If we had written this while in the same room, the characters voices would blend together. A lot of the jokes come from the fact that Rick and Trish are two very different people, much like Rachel and I. Because we wrote it on Facebook, it was really easy to transition from writing the script to just talking as friends. Sometimes, the distinction wasnt so clear, and that was a good thing. LM: Your play has been very successful its now in its third production. Any plans for the shows future? What have you learned in the process of watching it be staged? RK: We dont have any definite plans now, but if something comes to us, Im sure well consider it very seriously. By now, weve seen three different versions of this play, and they have all been incredibly distinct from one another. Certainly working on it with so many different people has gotten us to think about our words, and were continually changing the script based on what audiences tell us, and the work that actors and directors alike have put into the character development. AG: Rachels right: all three productions of the play have been completely different in terms of the actors performance of the characters and the directors vision. Thats a product of the actors being able to find themselves in the characters and the director projecting his or her personal take on the piece. I

! dont think any two productions of the same play should be similar, and this play has definitely exemplified that. To learn more about The Adventures of Boy and Girl, visit www.boyandgirlfringe.com. THE ADVENTURES OF BOY AND GIRL TO BE PERFORMED AT NEW YORK FRINGE FESTIVAL Play Written via Facebook Chat by Two Hunter High School Alums Returns to New York

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NEW YORK -- While completing high school together at Hunter in Manhattan, friends Alec Grossman and Rachel Kaly set out to write a play. Today, they have grown into college students, and their play, the aptly-named The Adventures of Boy and Girl, has grown along with them: it is entering its second production at the New York Fringe Festival following a performance in 2011 at the Stella Adler Theater in Hollywood. The play tells the story of a recently broken-up twenty-something couple, Trish and Rick. Told through a series of interrupted monologues, the two characters recount their relationships pitfalls and try to determine the root cause of its dissipation. Grossman and Kaly drafted the play through Facebook chat, the social media networks instantmessaging mechanism. The influence of this groundbreaking, industrious, and truly Millennial means of writing is evident in the plots structure and means of character development. The shows publicity has also focused on social media. The production boasts a lively Facebook page, a Twitter account, and a Tumblr, the tongue-in-cheek ImGladUrMyEx, which provides the internet community a platform for anonymously and sarcastically voicing reasons to be glad that exes are exes. Examples include "Im glad ur my ex because u were my ex once before. And once before that. U have been my ex almost more times than all the other exes I have. Im so glad. So, so, so glad and Im glad youre my ex because you wore cargo shorts with sandals and black socks. The shows fundraising campaign on Indiegogo.com exceeded its initial $2000 target by 200%, due in large part to the buzz generated on its social media channels. The cast is comprised of Margy Love (Trish) and Matthew Goodrich (Rick). Love, a Williams College graduate, is the veteran of New York theatre companies and training programs such as Tugboat Collective, The London Academy of Music and Dramatic Art, and Stella Adler. Goodrich recently understudied several roles on Broadway in Roundabout Theatre Companys Picnic and in Lincoln Center Theatres The Nance starring Nathan Lane. In a production directed by Patrick Vassel, both actors make their New York Fringe Festival debut in The Adventures of Boy and Girl. The new production will show from August 9th to 25th for a five-show run at the Kraine Theater at 85 E. 4th Street in Manhattan. Details and times have been announced on the shows website, www.boyandgirlfringe.com. More information can be found on the shows Facebook page: https://www.facebook.com/boyandgirlfringe. For more information or to schedule interviews, contact publicist Lauren Mangiaforte: laurenmangiaforte@gmail.com or 630.903.0432.

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A High-Quality Brand Story for Cuero Leathers

While the name for this venture has yet to be finalized, the brand story is in place courtesy of yours truly. Enjoy. Cuero Leathers are premiere makers of modern luxury leather goods. Stylish and functional, our mens bags are the product of ancient techniques that dont cut any corners in terms of quality. Truly, we offer our clientele leathers whose excellence are unsurpassed. Our commitment to distinction begins in the tannery. Each unique Cuero-selected full grain leather cut is prepared carefully through the centuries-old process of vegetable tanning, a traditional and organic means of treating leather. Though vegetable tanning takes longer than industry-standard, cheap-and-quick chrome tanning, it produces a far superior outcome. We know its worth the wait, and promise youll agree when you notice your bag has lasted you for years. In addition to vegetable tanning, the longevity of our extraordinary leather goods can be attributed to the fact that they are sold direct from our tannery. This allows us to invest in the quality of our raw materials rather than turning the selling over to a middle man, and ensures that our clients are recipients of only the most exceptional pieces available in the world. But dont think that we sacrifice style for durability: Cuero pieces are sleek and contemporary, presented as updated versions of classic leather bag shapes and designs. We are devoted to fashioning pieces that reflect a modern aesthetic, while thinking in terms of styles that remain en vogue for decades. Lets face it, a Cuero bag is going to last way past this seasons trends. We firmly believe you should enjoy wearing your bag in every sense. Thats why functionality, as well as style, is a priority for us. When we design your bag, we look for simple ways to facilitate opening and closing it. We dont use zippers, which break down over time, and we always use large cuts of leather initially to avoid the need for stitching and complex buckles. This keeps your bag light, while remaining durable. So when you purchase from Cuero, you know you are investing in a carefully engineered, centuriestested product that is at once sophisticated and built to survive. Beauty, functionality, lifelong companionship. Welcome to Cuero Leathers.

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Fashioning Darlings Image on Facebook

Working as a sales adviser and marketing assistant at La Boutique in St Andrews, my creative turns of phrase turned the shop owners head. Once I successfully injected some signs of life into the shops Facebook page, she asked me to create a page for her new venture, Darling of St Andrews. About Timeless Dresses and Stunning Accessories for the Woman of Taste Description Located in the breathtaking town of St Andrews, Darling takes its cues from its modern, royal, and ancient surroundings. Here, beautiful British design meets exotic materials. Here, classic cuts and fashion-forward style live together in harmony. Just like the darling town in which it is nestled, our Darling keeps up with the times while maintaining the belief that there's nothing wrong with taking a few lessons from the pastespecially when the past is gorgeous. Company Overview Premiering in Spring 2011, Darling of St Andrews is a special occasion dress and accessory boutique. We are quickly becoming the belle of Bell Street, and our luxurious products are the talk of the town. Be one of the first to experience our lavish shop and superb customer service. Mission At Darling, we believe that women should feel, well, special in their special occasion wear. We are dedicated to providing women with dresses and accessories that make them glow with pride in themselves: from prom, to bride, to grandmother of the brideand every event in between. What We Will Do * Greet you with a smile, whether you're a local, student, or visitor. * Make product suggestions based on your budget, taste, and the nature of your event. * Help you accessorize like a certain Miss Middleton. We have all the pretty things, from sparkly bling to feathery fascinators to Ascot-appropriate hats. * Offer you complimentary alterations on any dress or jacket purchased in our shop. What We Won't Do * Knowingly sell the same dress to anyone attending the same event. We know it's a small town!

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Branding Guide Language for Blue Iguana Spice Co.

I was invited to this project both as project manager, copywriter, and brand identity maven. Blue Iguana sells high-quality spices, rubs, and sauces, often in a product club format. In my roles, I oversaw the creation of traditional and digital marketing, including the writing and design of a website. Here are excerpts from the branding guide I created. Mission Statement Blue Iguana Spice Co. are purveyors and guardians of an artisan-blended line of Caribbean spices, sauces, and rubs. Whether its through setting taste buds on fire or seducing them with sweetness, we always offer our friends an authentic Caribbean taste experience with a uniquely American flavor. Commitment to Gourmet Quality We use only the finest of herbs and spices as many of them as we can are either grown or bought from organic sources. Blue Iguanas team of chefs are taste crusaders on a mission to feed you only the greatest ingredients on earth. Our Story One sunny Caribbean day, a mermaid washed up on shore. She smelled the breeze and the palm trees, and the spices in the air. Along with her new sidekick, Blue the Iguana, she started making her own spice rubs and blends and Blue Iguana Spice Co. was born. She makes everything from a wonderful gourmet blend of roast chicken to singe your tail off (careful, Blue!). Her spice rubs and sauces are perfect for grilling or making chili that will win the praise of those both near and far. Blue and the mermaid are lucky enough to migrate between Isla de Culebra in the Caribbean and Belfast, a little town on the coast of Maine. Blue rides on her back the whole way. You can taste the influence of both cuisines in their spices and rubs. No one from the island to the east coast has ever been able to resist!

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Adventuresome Words for Study LCA

This is a start-up thats passionate about giving all students the chance to study abroad, regardless of their financial circumstances. They chose me as their writer based on my wanderlustbut also my ability to help a company become a brand, and to help a brand become a distinctive voice. A FEW WORDS ON EXCURSIONS: GET OUT THERE. Rome. Paris. Barcelona. Theres no doubt that Europes major cities offer incredible cultural opportunities. But youd be surprised at just how vibrant outlying towns and villages can be. These arent the suburbs as you know em. One of the most exhilarating parts of studying abroad is steering off the beaten, metropolitan track for a day or twoand with our organized, safe, and hassle-free excursions, youll have plenty of chances to do so. Sit back and enjoy the sights, weve got it all covered: secure lodging, a tasty breakfast to give you a jumpstart in the morning, entrance fees to a variety of sites, and transportation back to your host city. Well even provide you with an itinerary before departure, so you dont have to spend all your time with your nose buried in a guidebook when you should be taking in your surroundings. LEARNING AND FUN CAN HAPPEN AT ONCE. When were done with you, you wont know the difference between the two. Plus, youll travel no-hassle in style while doing either (or both): all our transportation and transfers are arranged in advance. Depending on the when and where, well get you there by private coach bus or via trainwhat could be more Continental? Your Program Director will be there to lead you fearlessly through a variety of activities, including concerts and plays, visits to historical sites and art museums, and bicycle tours along beautiful boulevards and country roads. And it wouldnt be a trip to Europe without wine and beer tastings, now would it? STUDYING ABROAD IS ABOUT DOING YOUR THING. Your Program Director is there to direct the program, but also to make sure youre getting your own time to sink your teeth into your host city. Ideally, youll spend your down time between classes and excursions exploring by yourself and with friends. Do what you want to do: rent a bike and ride it along that gorgeous riverwalk in Zurich. Sit in a caf with a book and sip an espresso in Florence. Explore winding, cobblestone streets in Barcelona. Haggle with merchants over an Eiffel Tower print in Paris. Drink a beer and eat a currywurst while walking toward Brandenburg Gate. Now is your chance!

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SEO-minded Articles for Sivani Designs

I was called upon to produce some sexy SEO-conscious articles for European jewelry designer Silvia Nikolovs venture, Sivani Designs. She was especially concerned with reaching a higher-income, stylish male consumer. Here was one example of my continued response to her request as staff blogger. Masculine Aesthetics in the 21st Century Then and now, leather and silver have been staple materials of mens fashion. Think of your grandfathers leather jacket, or your fathers silver cuff links. In our modern world, though, the definition of masculine aesthetic has expanded, leaving men of taste with a greater range of fashion and accessory choices than ever before. In constructing her designs, artist Silvia Nikolov keeps the modern mans desires close at hand. Sivani leather wrap bracelets for men are just one example of how she effortlessly moves the masculine aesthetic forward using traditional materialsand makes a statement while doing it. For instance, her leather wrap bracelet in sterling silver and cats eye. This is a Sivani signature piece that is eye-catching as well as versatile. One of the features of this beautiful and rich black or brown leather bracelet is that it functions as both a bracelet and a necklace. It is long enough to be worn with an open linen shirt, and can wrap around an average mans wrist six times. Sexy with its cats eye tourmaline gemstones, its sterling silver tubes and lobster claw clasps provide additional elements of visual interest. This unisex piece is at once contemporary and classically masculine. Silvia Nikolovs designs are sure to keep you looking as if youve read this months issues of GQ and Esquire from cover to coverand actually taken notes. Next month, flip through the pages with a remarkable leather and sterling silver wrap bracelet on your wrist. Allow us to suggest Sivanis simple leather wrap bracelet with sterling silver. You can alter the way you wear this piece each day, depending on where you are and what youre doing. Wrap it around your wrist at a sporting event, or around your ankle at the beach. This bracelet is comprised of one long strand of 2mm thick rubber or leather. Its unique dcor includes beads of sterling silver fashioned by Thai hill tribes known for their silver-working techniques. Mens leather wrap bracelets are an accessory for every season and every decade. Making an investment in a Sivani leather and sterling silver wrap bracelet by Silvia Nikolov is a clear statement to the world that you plan on being a man of style for decades to come.

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Smooth Web Content for Balance Softwares Homepage

I provided a trendy software company out in Oregon with words of the highest quality for their new website and business cards. This project was completed in less than 24 hours, as my client was headed to a huge tech conference the next day. Viola! Branding in action. At Balance Software, were here to help you develop extraordinary mobile applications for iPhone, iPad, Anroid, Blackberry, Mac OS X, and beyond. For over ten years, weve specialized in assisting the likes of Fortune 100 clients make the transition from print to digital media. Our mobile application creations have facilitated many a move from traditional business to iBusiness in a single bound. How do we do this? Its entirely about balance. We balance our brightest tech talent with your business goals. Our resulting apps for iPhone, iPad, Blackberry, and Anroid balance style with practicality, and functionality with fun. Some of our previous exceptional work includes: iHeart Radio for iPhone. This clever app streams live radio direct to iPhone. With over 2,500,000 Facebook likes, this is one of our many flourishing products. Ansel Adams Viewbook for iPad. We converted this essential American artists photos, letters, and biographical materials to a sleek, interactive app that allows fans to view her works at home or on the go. James Patterson app. A downloadable app that allows readers to interact with the popular author on their mobile devices, this program includes exclusive promotional extras such as sample chapters from new releases. Our services have also been engaged to covert graphic novels, visuals-based hard covers, and other print materials to digital formatting. Balance Softwares service-oriented approach and white glove service are sure to impress. To discuss how we can collaborate to achieve your digital business balance, please contact us at: Balance Software 5285 Meadows Road, Suite 242 Lake Oswego, Oregon 97035

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From The Boys Who Wouldnt Grow Up

The first page of my novel. I. May The sun flickered above the North Sea, as it tended to do on spring mornings such as this one. Like an indecisive firefly not quite sure of whether it was late in going to bed or early in rising, it teetered near the horizon, projecting spackled patches of soft, lazy light onto the enormous stone wall of the ancient castle that sat atop the cliffs. Everything was illuminated in the buzzing light: the earthy sand, and the golden land, and the long green hairs of Scottish grass that fell over the cliffs shoulders and down into the whirling, wash-pot sea below. The grass shivered in its dark and icy bath, wishing the sun would hurry up and rise. Along the path that traced the cliffs, scruffy seagulls perched on lampposts laughed down at the grass in their wheezing way. Seeing the birds lose their balance as their rubbery claws gripped in vain the slippery steel rusted with years of salty rain, the grass laughed back with chattering teeth. This sacred exchange continued as tiny mice pounced from leaf to leaf, so light that no detection of their modest and urgent motions could be perceived from a human or bird perspective. They hurried between the castles brick and iron, weaving paths of trodden earth behind them in tangled yellow flowerbeds. Occasionally they took the routes left them by their furry ancestors, but most of the time they scurried in whatever direction they smelled a discarded kebob or a Scottish flower. The mice were like that in those daysthe mice were just like everyone else. The sandy beach was several dozens of feetor metres, if that was your sort of thingbelow the wall that surrounded the castle atop the cliffs. To access it, you had to struggle down steep, wide steps that wound down the cliffs side like a curled spine. Not losing ones balance was a heroic feat to attempt in the traditionally wet Scottish weather, particularly when you had a bottle of wine in your hand, or a few drinks from the pub sloshing around your stomach. No one could really say whether climbing down or climbing up was an act more treacherous than the next, and no one ever really did either unless it was very early in the morning or very late at night. During the warmer seasons, the beach was a popular gathering place for the students at the university, who exploited the townspeople and polices shared dislike for the steps as an excuse to do many things, among them: falling in love, breaking up, selling drugs, buying drugs, taking drugs, dancing, smoking, singing, crying, laughing, starting fires and putting them out, proclaiming Gods goodness, cursing His unfairness, and on several occasions students even used the rocks to the West of the beach as a hard place to fall from the castles high wall. When someone did this, it was usually reported in the St Albas Chronicle to have been an accident. For one thing, the view from the castle wall was much more beautiful looking outward rather than down, where stretches of volcanic rock had settled like crumpled, porous rags of a ruddy brown color. But standing on the high wall, looking towards the horizon, the calm rocking of the welcoming waves set out before you, joyous in the moonlight and sunlight alike, it seemed indecent to do anything but be alive. Indeed the locals thought it a cause for great concern, and a commentary on what was wrong with the privileged youth of St Albas, when anyone suggested by doing it that it might be possible to want to kill yourself in a place as beautiful as that. On this particular morning, though, no one wanted to die. This wasnt just because everyone had been drinking since the sun went down last night. It was because this was May 1st, and everyone wanted to run into the sea.