Division of Tarlac Province B.S.

AQUINO NATIONAL HIGH SCHOOL Concepcion, Tarlac

ReHabiliments
Submitted by: Rosanna M. Gutierrez IV-Leo

Submitted to: Mrs. Carmelita T. Perez Teacher

February 2012

Business Plan Executive Summary:

ReHabiliments, established as a Limited Liability Corporation, is a clothing and apparel business with principal offices located in Sandybar Harbour. The company sells trendy clothing and apparel, such as casual and active wear, head gear, work-out gear, leather coats, and baseball jackets to an international market consisting of individuals of all ages, from all walks of life. ReHabiliments markets its product line as "ReHab Your Wardrobe - ReHab Your World," and commits a portion of the company's sales revenues to programs that transform the lives of the less fortunate and abolish the exploitation of children forced into activities such as scavenging, rag-picking or marginal economic activities in the streets, drug trafficking, criminal activities, physical and sexual abuse, forced labor, debt bondage, and prostitution. "ReHabiliments," is the brainchild of L. Owerd Emlynes, the company's founder. While managing musical performance group, Mr. Emlynes developed the idea of promoting the group and increasing revenue by selling tee shirts and sweat shirts bearing the group's name, logo, and slogan - "There is Strength in Harmony." After purchasing $500 in clothing (e.g., tee shirts and sweat shirts), Mr. Emlynes had the apparel designed and silk-screened and then negotiated with two clothing stores in the Sandybar Harbour area to carry the clothing. In less than one week, both stores were sold out of the apparel. Mr. Emlynes conceived the idea of carrying the music group's marketing strategy one step further and developing an entire clothing line around the concept of "harmony." After brief negotiations with the group, it was mutually agreed that since Mr. Emlynes was the brainchild behind the idea, the clothing line known as "ReHabiliments," and the company (e.g., ReHabiliments), would belong solely to Mr. Emlynes. The underlying foundation of ReHabiliments, and its clothing line is based upon the principle of harmony harmony of thought, harmony of purpose, and harmony in humility. When people are of one mind, they are supported in their purpose and are accepted despite their weaknesses. By purchasing "ReHabiliments," consumers make a conscientious decision to become an integral member of a community dedicated to the greater good of humanity. Lately, Mr. Emlynes has explored the potential of the "ReHabiliments" concept, expanding the line to include a variety of apparel and, built upon personal marketing efforts and out-of-pocket funds, has sold over $6,000 in products to various venues such as the New York City Jacob Javits Convention Center; the "Black

Expo" in Atlanta, GA; multicultural expositions at the Anaheim Convention Center, CA; at street fairs in Englewood, NJ; and through various online, e-commerce sales. We are seeking funding to expand ReHabiliments' operations, establish a reputable storefront, and to further develop the business, business infrastructure, internal systems, product and service development, and extensive marketing and geographic positioning. Based upon conservative market growth projections, once startup funding is secured, the company expects to generate very healthy sales revenues in Fiscal Years 1, 2 and 3.

Business Name:
ReHabiliments Family Clothing Business Plan

Location:
ReHabiliments is currently operating as a home-based business located in Sandybar Harbour. Once the

company acquires start-up funding, ReHabiliments' headquarters will be moved to a facility capable of accommodating both administrative activities as well as apparel warehousing/inventory and production. We have located three suitable sites in Sandybar Harbour, and will enter lease negotiations once start-up funding is confirmed. Ideally, the corporate facility will be jointly inhabited by other tenants and/or small businesses, which will enable ReHabiliments to draw additional revenue from leasing.

Name of Owner:
ReHabiliments, is a privately held corporation that is solely owned by its founder, Mr. L. Owerd Emlynes. The company was incorporated as a Limited Liability Corporation.

Introduction:
ReHabiliments, established as a Limited Liability Corporation, is a start-up clothing and apparel business with principal offices located in Sandybar Harbour. ReHabiliments' roots can be traced back to 1994, when Mr. Emlynes managed an up-and-coming, music performance group. To promote the group and increase revenues, Mr. Emlynes developed a clothing line bearing the group's name, logo, and slogan, "There is Strength in Harmony." While the group performed, T-shirts and sweat shirts were sold to the public. In addition, Mr. Emlynes negotiated an agreement with two local clothing stores to carry this unique line of clothing, and within one week, $500 worth of T-shirts and sweat shirts were

completely sold out in both stores. Unfortunately, shortly after implementing this marketing strategy, Mr. Emlynes resigned his position as their manager; however, he continued to maintain a strong relationship with the group. Mr. Emlynes conceived the idea of carrying this marketing strategy one step further by developing an entire clothing line around the concept of "harmony." After brief negotiations it was mutually agreed that since Mr. Emlynes was the originator of the idea, the clothing line, known as "ReHabiliments," and the company (e.g., ReHabiliments), would belong solely to Mr. Emlynes.

Business Goals:
ReHabiliments, (ReHabiliments) is a clothing and apparel business with principal offices located in Sandybar Harbour. The company sells trendy clothing and apparel, such as casual and active wear, head gear, work-out gear, leather coats, and baseball jackets to an international market consisting of individuals of all ages, from all walks of life. ReHabiliments markets its product line as, "ReHab Your Wardrobe-ReHab Your World," and commits itself to programs that transform the lives of the less fortunate. The company's first responsibility is to the men, women, and children who use its products. As a customer oriented business, ReHabiliments recognizes that customer satisfaction is the key to success and strives to deliver the highest quality customer service and superior products. ReHabiliments supports the success of its employees, community, and investors, and will conduct its operations prudently to ensure adequate financing and resources necessary to achieve business objectives for future growth. The company promotes a spirit of sharing and caring, where people eagerly contribute their time, knowledge, and experience towards a successful community. As a socially responsible company, ReHabiliments contributes to the world's obligation for the protection of the environment, contributes to the economic strength of society, and functions as a good corporate citizen on a local, regional, national, and global basis.

Description of the Business:

The underlying foundation of ReHabiliments, and its clothing line is based upon the principle of harmony harmony of thought, harmony of purpose, and harmony in humility. When people are of one mind, they are supported in their purpose and are accepted despite their weaknesses. By purchasing "ReHabiliments," consumers make a conscientious decision to become an integral member of a community dedicated to the greater good of humanity.

This principle has deep-seated meaning to Mr. Emlynes, who serves as a worldwide advocate for the weakest members of society - children. He represents an ongoing mission to abolish the exploitation of children forced into activities such as scavenging, rag-picking or marginal economic activities in the streets, drug trafficking, criminal activities, physical and sexual abuse, forced labor, debt bondage, and prostitution. In fighting this exploitation, Mr. Emlynes donates a portion of the company's proceeds to programs that transform the lives of the less fortunate, such as "Feed the Children" and UNICEF. Additional donations are given to other causes that support child education and the eradication of life-threatening diseases. These donations foster social responsibility within the company and represent the company's commitment to its vision of harmony. In addition, ReHabiliments is committed to sourcing its original inventory (sweatshirts, T-shirts, pants, etc.) only from manufacturers who can demonstrate use of ethical production practices, with no child labor or forced labor.

Products/Services:
ReHabiliments offers a full collection of apparel that is classy, upscale, and versatile. This apparel line includes casual and active wear, headgear, workout gear, leather coats, and baseball jackets. Clothing sizes range from toddler to 5XL (in most items). ReHabiliments will start out by adding logos and branding to pre-made items selected from ethicallysound producers abroad, and gradually shift to producing more whole items in-house, using our team of designers.

Market:
The recent economic slowdown, combined with the tragic events of September 11, 2001, reduced consumer confidence, which led to declining sales in the apparel industry as a whole. The impact of the economic slowdown is felt differently by various sub-sectors of the fashion industry, with some being more greatly affected than others, such as the men's wear industry, in which the demand is more elastic than in the women's wear industry. In general, the apparel market is positive due to the immensity and strength of the industry. However, manufacturers who want to enter the market, will have to be extra-prudent and prepared to make greater investments in promotions and resources to do observation visits, conduct preliminary market tests, and increase

their visibility by taking part in trade shows and other activities. Industry specialists strongly advise using specialized brokers to increase one's chances of success.

Marketing Strategy:
People want to think of themselves as belonging to a group that they admire or respect, and will dress as they think a member of that group would dress. Although they may believe their object is to reflect their individuality, the differences they stress in choosing a clothing style are really between their own chosen group, and all others. The "message" of clothing is therefore directed primarily to its wearer. People associate the way they dress with the way they feel. For many individuals, their choice of clothing may not be the most becoming outfit they could wear; however, they are expressing their membership in a class of other people with whom they feel a connection, expressing it to themselves and to whomever may be looking. ReHabiliments' marketing strategy is based on the following: Product differentiation based upon "ReHab Your Wardrobe-ReHab Your World." Building a relationship-oriented business. Fostering corporate social responsibility. Focusing on the diversified "communities" as the company's target markets. ReHabiliments' brand and marketing message are not directly attached to any particular group of customers, but rather to a diversified community of consumers who believe in humanitarianism and equal opportunities and choices for everyone. The company does not simply offer products that clothe the body, but rather products that clothe the soul - clothing that supports people, either directly or indirectly, through difficult situations. The company's primary marketing strategy is to establish itself as the "Apparel Company of the Future." With management's deep roots in humanitarianism coupled with a firm belief in harmony and honesty in business and advertising, ReHabiliments will greatly increase the marketability of its apparel line.

Competitors:
Tommy Hilfiger, Inc. (www.tommy.com) Tommy Hilfiger Corporation, through its subsidiaries, designs, and sources, markets men's and women's sportswear, jeanswear, and children's wear under the Tommy Hilfiger trademarks. Through a range of strategic licensing arrangements (almost 40 product lines), the company also offers a broad array of related apparel, accessories, footwear, fragrance, and home furnishings. The company's products can be found in leading department and specialty stores throughout the United States, Canada, Europe, Mexico, Central

and South America, Japan, Hong Kong, and other countries in the Far East, as well as the company's own network of specialty and outlet stores in the United States, Canada, and Europe. The Gap, Inc. (www.gap.com) The Gap, Inc. is a global specialty retailer operating stores selling casual apparel, accessories and personal care products for men, women and children under the Gap, Banana Republic and Old Navy brands. The company operates stores in the United States, Canada, the United Kingdom, France, Germany and Japan. As of February 1, 2003, the company operated a total of 4,252 store concepts at 3,117 locations. Abercrombie & Fitch (www.abercrombie.com) Abercrombie & Fitch Co. is a specialty retailer that operates stores selling casual apparel, personal care, and other accessories for men, women, and kids under the Abercrombie & Fitch, Abercrombie and Hollister Co. brands. As of February 1, 2003, the company operated 602 stores in the United States. The company's stores and point-of-sale marketing are designed to convey the principal elements and personality of each brand. The store design, furniture, fixtures and music are all carefully planned and coordinated to create a shopping experience that is consistent with the Abercrombie & Fitch lifestyle.

Polo Ralph Lauren Corp. (www.polo.com) Polo Ralph Lauren Corporation designs, licenses, contracts for the manufacture of, markets and distributes men's and women's apparel, accessories, fragrances, skin care products and home furnishings.

Price:

Management:
ReHabiliments' management philosophy is based upon responsibility, mutual respect, and profitability, and the founder believes that the company's present and future growth are based upon: Exceptional People Social Responsibility Uncompromising Commitment to Customer Service Excellence Commitment to Core Values

Personnel:

Financial Data:
ReHabiliments' Financial Plan has the potential of providing expansion of the business, paving the way for new investments or loans, or changing the way in which the company conducts business. ReHabiliments' financial objectives are: To secure financing from an SBA lender. To reinvest profits for market share growth in the restaurant industry. Based upon market growth projections, to generate very healthy sales revenues in Years 2005, 2006, and 2007. Financial projections are based upon sales volume at the levels detailed in the sales forecast and represent, to the best of management's knowledge and belief, the company's expected assets, liabilities, capital, revenues, and expenses. Furthermore, these projections reflect management's judgment of the expected conditions and the company's expected course of action, given the financial assumptions.

References:
http://www.bplans.com/family_clothing_business_plan/executive_summary_fc.cfm