Acknowledgement

Practical Knowledge is fundamental for the application of theoretical intelligence. Being this in mind the course teacher assigned to prepare this assignment to the students of the course Enterprise Information System. We cordially thank the honora le teacher to pro!ide us the opportunity to apply class room learning practice. "his term paper ridges the gap etween them. We also con!ey our deep gratitude to those people who ha!e helped us to collect this information and supported us.

Letter of Transmittal
#ate ....................

............... Senior $ecturer #epartment %f Business &dministration ....................'ni!ersity

Su (ect) Su mission of "erm Paper

#ear *adam+ With the due respect it is our pleasure to present the term paper on Supply chain management system. While preparing the report we ha!e tried our le!el est to focus closely on the topic and try to collect most complete and updated information a!aila le. We elie!e that it will pro!ide a clear idea a out Supply chain management system of an organi,ation. "o prepare this term paper+ we ha!e gi!en est effort to accumulate needed information. We will e a!aila le to answer any -uestion for clarification. "hank you for your sincere support. Sincerely yours+ %n ehalf of the group ......................................

E.ecuti!e summary
Bangladesh 'nile!er $td. 'nile!er is a multinational company. "hey ha!e een a ma(or player in Bangladesh /*01 market with its strong rands like Kisaan+ Knorr+ 2uality walls+ Brook ond+ $ipton+ Bru etc. in /ood 3 e!erages di!ision4 Wheel+ 5in+ Surf E.cel+ $ife uoy+ #o!e+ Sunsilk etc in 6ome 3 Personal care di!ision. Institutional Business as this market is termed has 7estle and 5&K ceramic #i!ersy as the ma(or players in e!erages and home care categories respecti!ely for the last few decades+ 6'$ has entered in this market segment in the last two years and is e.pected to gain a good market share down the line in ne.t few decades. We mainly focus on how does the company maintain its supply chain through using an supply chain management+ how the company8s applications are electronically integrated with ack office information system and data ase to share in!entory data it8s selling partners+ how the firm maintain its Information "echnology and a rupt

change in organi,ation structure and supply chain+ and how the firm handle the relationship with it upstream and downstream partners. &fter all our main focus was around the supply chain management of the company.

Chapter- 01 Introduction 9.9 Introduction

'nile!er Bangladesh is a company that has its own history intrinsically uilt with the de!elopment of our nation and our culture. It has een part of the Bangladeshi household since the 9:th century with the same intention of ringing cleanliness and con!enience to households as we do today. Back then Sunlight soap was marketed through $e!er Brothers India limited throughout the undi!ided India. $ater on+ $e!er Brothers Pakistan limited started its operation in Bangladesh on a larger scale. In 9:;<+ our soap manufacturing facility was setup in Kalurghat+ 0hittagong. With time it gradually e!ol!ed and di!ersified into manufacturing personal products like skin care creams+ toothpastes+ shampoos+ detergent powders+ and so on. &ccumulating manufacturing e.perience o!er <= years+ we ha!e a legacy of leading the market with international rands offered at afforda le prices. "oday+ with 9> different rands in ? different categories+ 'nile!er Bangladesh stands as one of the most progressi!e partner in de!elopment for the 1o!ernment of Bangladesh.

9.@ Background of the study

"he main o (ecti!e of the study to utili,e my theoretical knowledge in realm of marketing world to understand the comple.A competiti!e market situations and gain e.perience with the organi,ation+ where I utili,e four weeks time to understand the difference etween practical and theoretical knowledge. The study has been conducted to understand the detail study of all the aspects of retailing concerned with the HULs vending machine. The specific objective, which under taken in my study, is to understand the corporate sale, the competitive brands of HULs vending machine and walk through the product sale in corporate world which reflect my own personal views and measures even the nearby areas with hidden opportunity.

.! "ethodology
# variety of research methods were employed to fully capture the performance of Unilever and $%uare of their sustainable agriculture practice. Unilever was used as an in&depth case study for the thesis. 'iven the nature of the data made available from Unilevers suppliers, both %ualitative and %uantitative assessments were carried out. (escriptive statistical techni%ues were used to carry out a %uality assessment of the data. )urthermore interviews were also carried out with key persons in the relevant departments in Unilever, and the businesses that they are working in collaboration with to design the latest version of their $ustainable #griculture self&assessment *version +.,-.

0om ining current literature on sustaina le agriculture indicators from academia and industry+ with the -ualitati!e and -uantitati!e data assessment carried out on the results from 'nile!er8s and S-uare selfBassessment tool pro!ides an effecti!e means of determining the strength of 'nile!er8s and S-uare metrics. *oreo!er the -ualitati!e information gathered from con!ersations and inter!iews pro!ided a deeper insight into the !arious issues the food sector faces in understanding and answering key sustaina ility concerns. "his research is prepared oth with primary data and secondary data.

Data Collection
Both primary data and secondary data were collected to organi,e this report. But the report is asically emphasi,ed on secondary data. Primary Data were collected from the informal discussion with the manager of the organi,ation. Secondary Data was collected from different sources e.g. annual report of the organi.ation, web sites, reports, prospectus, journals, newspaper etc

9.< $imitation of the study

&lthough I ha!e got coBoperation from manager of 'nile!er and S-uare+ the ma(or limitations that the study faced during the study period are spot lighted elow) "he ma(or pro lem I ha!e faced is lack of understanding. 'nile!er 3 s-uare one is international another one is local ut they are so usy so+ it is !ery much tough for me to allocate time for collecting data and taking inter!iew of the manager. &s most of the data is collected from secondary sources+ there was !ery little opportunity to analysis data. "ime constraint is one of the pro lems+ for which it has een difficult for us to gather enough knowledge. Intense Political insta ility is one of the prominent pro lem that we face while preparing the term paper.

Chapter- 02 @.9 6istory

'nile!er Bangladesh is a company that has its own history intrinsically uilt with the de!elopment of our nation and our culture. It has een part of the Bangladeshi household since the 9:th century with the same intention of ringing cleanliness and con!enience to households as we do today. Back then Sunlight soap was marketed through $e!er Brothers India limited throughout the undi!ided India. $ater on+ $e!er Brothers Pakistan limited started its operation in Bangladesh on a larger scale. In 9:;<+ our soap manufacturing facility was setup in Kalurghat+ 0hittagong. With time it gradually e!ol!ed and di!ersified into manufacturing personal products like skin care creams+ toothpastes+ shampoos+ detergent powders+ and so on. &ccumulating manufacturing e.perience o!er <= years+ we ha!e a legacy of leading the market with international rands offered at afforda le prices. "oday+ with 9> different rands in ? different categories+ 'nile!er Bangladesh stands as one of the most progressi!e partner in de!elopment for the 1o!ernment of Bangladesh. 1964-1972 Productions started off with Sunlight soap and $ife uoy soap. &fter the war of independence in 9:C9+ Bangladesh ecame an independent country. &t this time+ $e!er Brothers Bangladesh $td. was constituted with 'nile!er owning ;=.CDE shares and the 1o!ernment of Bangladesh owning the remaining >:.@DE shares. 1972-19 0 Post li eration period e!idenced accelerated growth for the company. #emand started rising and the company continued its mission to meet consumer needs y producing -uality soaps+ introducing $u. B the eauty soap and Wheel. $aunched in 9:C@ Wheel entered the merchandised laundry category+ traditionally dominated y cottage soaps. It appealed to the consumers with uni-ue care enefits for hand and fa ric+ a generic weakness in cottage soaps. It gradually ecame the secret ally of Bangladeshi women y e.tending the caring hand to ease her daily laundry chores. 19 0-1990 "he early eighties witnessed e.pansion of the company through di!ersification. 0ali rating direction+ the mission now included enhancing -uality of life through other personal products aspiring aestheticism like sparkling white teeth+ fresh reath+ eautiful hair+ and glowing skin. & Personal Product Plant was esta lished to manufacture shampoo+ toothpaste+ and skin care creams. Sun silk Shampoo+ 0loseB up "ooth paste+ /air and $o!ely for skin care and Fim for dish washing was produced and marketed to ring great international and regional formulations to Bangladeshi households at afforda le prices. 9:?: heralded the eginning of a fairy tale story G the initiation of $'H photogenic contest that rought the real life e.perience of glamour+ fame and fortune to the doorsteps of young girls throughout the country. 1990-199 In the early :=Is 'nile!er Bangladesh entered the teaB ased e!erage market introducing $ipton "aa,a+ $e!erIs flagship packet tea rand+ with the o (ecti!e to e the most preferred tea of the Bangladeshi consumers. World renowned Pond8s

cream and Pepsodent G the dental hygiene e.pert egan to e manufactured from our Kalurghat factory. Washing drudgeries of the usy homemakers were washed away with the introduction of Wheel washing powder and Surf E.cel for premium wash. In 9::;B9::C+ our manufacturing facility owned and run y a third party was set up outside #haka for wheel washing powder. With formulations suita le for local conditions+ the washing powder concept rought a out a huge re!olution in fa ric washing ha its in the country. 199 -2004 "hese are the golden years in the history of 'nile!er Bangladesh as the company turned around from se!ere losses due to competiti!e acklash B to a company with ; years of consecuti!e growth. &round the end of 7o!em er @==9+ our new personal products factory Sankalp in Kalurghat started production which helped us meet the market needs from a shift on our dependence on soaps to di!erse personal grooming categories. "his is also the era when 'nile!er Bangladesh introduced many e.citing new products such as Pond8s face wash to end soap related facial skin woes or $ipton dou le cham er tea ags for more ,est in our tea cups and the markets responded enthusiastically. In @==9+ we rought a out a new e.citement in the kitchen care sector with the introduction of Fim ar+ the dish cleaning soap G a concept of con!enience and common household ha its com ined together. In @==@ 5e.ona deodorant entered the market uilding in awareness a out ody odor pro lems and creating a new personal grooming ha it in the country. "he company8s soap formulations changed radically during this time to ring in world class standards G without any price rises. $ife uoy+ the health rand has mo!ed from (ust the hardBworking men8s soap to reminding one+ of the ond of lo!e that inds a family in a healthy circle+ free of germs and sickness. In @==<+ as a new !ariant+ ringing in the goodness of 7eem G an &yur!edic medical mar!el+ $ife uoy has reinstated its earnest Endea!our to e ahead of consumer8s needs. In the span of these si. years+ we gathered many accolades Jlink to awards pageK to certify our fast paced mo!e towards world class performance. 'nile!er Bangladesh had a (ourney towards adding new impetus to its trade marketing and today our products are a!aila le in :=E of the households in Bangladesh. In a companywide mo!e to come out from ehind the great rands and e known as 'nile!er worldwide+ $e!er Brothers Bangladesh limited officially changed its name to 'nile!er Bangladesh in #ecem er @==<.

@.@ 'nile!er Fision

'nile!er products touch the li!es of o!er @ illion people e!ery day G whether thatIs through feeling great ecause theyI!e got shiny hair and a rilliant smile+ keeping their homes fresh and clean+ or y en(oying a great cup of tea+ satisfying meal or healthy snack.

"o make cleanliness a commonplace4 to lessen work for women4 to foster health and contri ute to personal attracti!eness+ in order that life may e more en(oya le and rewarding for the people who use the products.

@.> 'nile!er *ission

'nile!erIs mission is to add Fitality to life. "hey meet e!eryday needs for nutrition4 hygiene and personal care with rands that help people feel good+ look good and get more out of life.

@.< & clear direction

"he four pillars of our !ision set out the long term direction for the company G where we want to go and how we are going to get there) We work to create a etter future e!ery day We help people feel good+ look good and get more out of life with rands and ser!ices that are good for them and good for others.

We will inspire people to take small e!eryday actions that can add up to a ig difference for the world.

We will de!elop new ways of doing usiness that will allow us to dou le the si,e of our company while reducing our en!ironmental impact.

WeI!e always elie!ed in the power of our rands to impro!e the -uality of people8s li!es and in doing the right thing. &s our usiness grows+ so do our responsi ilities. We recogni,e that glo al challenges such as climate change concern us all. 0onsidering the wider impact of our actions is em edded in our !alues and is a fundamental part of who we are.

@.D 'nile!er today

'nile!er rands are trusted e!erywhere and+ y listening to the people who uy them+ they8!e grown into one of the worldIs most successful consumer goods companies. In fact+ 9D=million times a day+ someone somewhere chooses a 'nile!er product.'B$ ha!e a portfolio of rands that are popular across the glo e B as well as regional products and local !arieties of famousBname goods. "his di!ersity comes from two of their key strengths) Strong roots in local markets and firstBhand knowledge of the local culture. World class usiness e.pertise applied internationally to ser!e consumers e!erywhere.

@.; 'nile!er 1oals

"he goals of 'B$ are) "o manufacture highBstandard products.

 Promoting products to the highest e.tent Producing large !olume to achie!e production cost economies. Ena ling -uality products to e sold out at o taina le prices.

@.C 'nile!er8s 0ontri ution

'nile!er *aking a positi!e contri ution to society through their rands+ the commercial operations and relationships+ their !oluntary contri utions to the community and through their wider engagement with Bangladeshi society.C@E of the company8s !alue addition is distri uted to the 1o!ernment of Bangladesh.'B$ operations pro!ide employment to o!er 9==== people.

Chapter- 0! "rod#ct and $an#fact#re >.9 *anufacturing

In Bangladesh the company operates in four distinct product categories. "hese are) L /a ric Wash 6ousehold care Personal care /oods "he descriptions are gi!en elow)

>.@ /a ric Wash

Wheel $aundry Soap Wheel Washing Powder Wheel Power White Surf E.cel

>.> 6ousehold 0are

Fim Powder Fim Bar Fim $i-uid

>.< Personal 0are

Personal Wash International $u. $ife uoy "otal #o!e ar $ife uoy $i-uid soap

>.D Skin 0are

/air 3 $o!ely *ulti!itamins /air 3 $o!ely Body /airness *ilk /air 3 $o!ely &yur!edic Pond8s &ge *iracle range Pond8s #aily /ace Wash range Pond8s 0old 0ream Pond8s Perfect result 0ream Ponds #ream /lower "alc Pond8s flawless white range Pond8s White Beauty 5ange

>.; 6air 0are

Sun Silk Shampoo &ll 0lear Shampoo $ife uoy Shampoo #o!e shampoo

>.C /oods
$ipton "aa,a #anadar $ipton "aa,a strong $ipton "aa,a "ea ag.

>.? 5aw *aterial

/or manufacturing there product they collects their raw material from !arious sources from home and a road. /or produce their soup they collects raw material from *alaysia. "hey usually use palm oil to produce their soup. /or producing their food products they collects raw material such as "ea from the well knows tea garden in Bangladesh.

>.: *aintain S0* in manufacturing

"hey use S0* in manufacturing they collect the information a out the demand and supply of their market and produce their product according with their demand. "hey maintain software in their warehouse and in the factory which tells them a out the condition in the warehouse and the production capa ility in the factory. "he inflows and outflows of their product in the warehouse.

>.9= #istri ution

"o distri ute their product to the final customer they follow some steps) "hey esta lish a huge marketing channel to distri ute their product. "here is C===== outlets which were grouped into @C different channels. &mong these @C different channels : ha!e een formali,ed for de!elopment. "hese channels consist of oth ur an and rural areas.

Chapter- 04 <.9 Supply 0hain *anagement

"he Supply 0hain #irector JS0#K who is in charge of planning+ uying+ manufacturing and distri uting heads Supply 0hain #epartment. "he supply chain process constitutes a series of important acti!ities ensuring smooth deli!ery to the consumers. Supply chain process led to (oining planning and uying with manufacturing. "his chain is further e.tended y (oining distri ution to the chain+ thus integrating oth ackward and forward linkages. &n integrated supply chain will gi!e them t he ad!antage of acting with speed+ ena ling them to keep up with pace of the e!er changing usiness scenario. &t present+ it is di!ided into the following functions) *anufacturing Engineering 0ompany Buying #istri ution 2uality &ssurance Planning

<.@ Efficiency and Effecti!eness

&naly,ing all the part of S0* we can say that comparing with others 'nile!er B# $td is !ery much effecti!e and efficient in their market. "hey set a huge and effecti!e marketing chain in their market they are !ery much careful a out the production and the -uality of their product. "hey are now the market leader and the secret ehind their success is the effecti!e S0*. /rom production to distri ution they maintain a great alance. "hey are !ery much successful in their sector. By using effecti!e S0* they made their success. "hey use S0* in their factory which tells them which product is on inflows and which is on outflow. "hey make the est use of their resources and make the product. "hey mean that if the customer is satisfied the production and the profit will also gain. "hat8s why they made an effecti!e S0* which makes them !ery much efficient in the field of their market.

<.> Performance and measurement

Performance and measurement is the main part of our topic. In the case of 'nile!er the performance of that company is !ery good. Because of their !arious kind of product they are the market leader of most of the sector. Behind their success there are some factors such as) "he -uality and control of their product in the market %n time deli!ery and shipment $atest technology use to produce their product Skilled employees and worker Brand !alue "heir huge marketing chain

Chapter- 0% D.9 2uestion &nalysis

"art A

A& '#estion no 1( )ow does *o#r compan* maintain the s#ppl* chain process+
We maintain our supply chain process yB #aily production and distri ution planning+ including all nodes in the supply chain. Production scheduling for each manufacturing facility in the supply chain Jminute y minuteK.

#emand planning and forecasting+ coordinating the demand forecast of all customers and sharing the forecast with all suppliers. Sourcing planning+ including current in!entory and forecast demand+ in colla oration with all suppliers. In ound operations+ including transportation from suppliers and recei!ing in!entory. Production operations+ including the consumption of materials and flow of finished goods. %ut ound operations+ including all fulfillment acti!ities+ warehousing and transportation to customers. Sourcing contracts and other purchasing decisions. Production decisions+ including contracting+ scheduling+ and planning process definition. In!entory decisions+ including -uantity+ location+ and -uality of in!entory. "ransportation strategy+ including fre-uency+ routes+ and contracting. Strategic network optimi,ation+ including the num er+ location+ and si,e of warehousing+ distri ution centers+ and facilities. Strategic partnerships with suppliers+ distri utors+ and customers+ creating communication channels for critical information and operational impro!ements such as cross docking+ direct shipping+ and thirdBparty logistics. Product life cycle management+ so that new and e.isting products can e optimally integrated into the supply chain and capacity management acti!ities. Segmentation of products and customers to guide alignment of corporate o (ecti!es with manufacturing and distri ution strategy. Information technology chain operations. WhereBtoBmake and makeB uy decisions

A& '#estion 2( ,oes *o#r compan* #se an* t*pe of information s*stem to perform s#ppl* chain acti-ities+
Mes. &n I" powered system has een implemented to supply stocks to redistri ution stockiest. "he o (ecti!e is to make the product a!aila le at the right place and right time in the most effecti!e manner. /or this+ stockiest ha!e een connected through a interB ased network+ called 5S 7et+ for online interaction.

A& '#estion !( .f *o#r compan* #ses s#pplies chain information s*stem/ what f#nction do *o# think as necessar* for organi0ation to maintain s#ppl* chain+
Supply chain information system is important ecause ofB Su stantial in!estment in I"B ased sales system. E!ery salesman ooks orders on a palmtop. &ll order is fed into central data ase from the distri ution center.

7etwork is installed at all >D== distri utor pointBwhich makes for accurate onB theB fly demand pro(ection and helps to a!oid stockB out loss

A& '#estion no-4( ,oes the performance of *o#r compan* impro-ed 1* #sing s#ppl* chain information s*stem/ and how+
Supply chain information system increase the usiness performance yB 5educing stock of in!entory y gi!ing proper information a out the market demand. Informing suppler constantly a out the status of in!entory stock so that shortage of in!entory is not created. Speed the product time to the market. Pro!iding knowledge a out what consumer wants and thus ena les to ensure customer satisfaction and reduce churn rate. 5educing e.cess demand and supply gap. Ensuring cash utili,ation as well as asset utili,ation Based on the information of deli!ery date+ the company deli!er product to customer and thus supply chain information system impro!e deli!ery ser!ice of the company. 5educing in!entory cost+ redundant effort and increasing customer sale.

"art-2 2& '#estion 1( .s *o#r compan*3s we1 application electronicall* integrated with 1ack office information s*stem and data1ase+
Mes %ur company8s we application electronically integrated with ack office information system and data ase ecause ofB "he presentation layer interface to the applications need not employ the same architecture as the applications. Mou can use the pre uilt presentation layer deli!ered with packaged applications. "he usiness and data logic in an application need not e separate from the deli!ered presentation layer. It is easy to manage the de!elopment and testing en!ironments ecause asynchronous reakpoints pro!ide natural testing points. 1raphical tools are pro!ided to ease de!elopment.

2& '#estion 2( .s *o#r compan*3s data1ase electronicall* integrated with #pstream and downstream s#pplier or partner+
Mes

%ur company8s data ase electronically integrated with upstream and downstream suppliers and partner for the purpose of G Planning and *anaging supply and demand4 Warehouse *anagement4 %ptimal In!entory control4 "ransportation and #istri ution+ #eli!ery and customer8s delight following the asic principles of supply chain management !i,. working together4 Enhancing re!enue4 0ost control4 &ssets utili,ation esides+ 0ustomer8s satisfaction.

2& '#estion !( ,ose *o#r compan* e4change in-entor* data with s#pplier+
Mes %ur company e.change in!entory data with supplier to inform them a out the status of in!entory stock+ which is analy,ed y supplier to predict "he deli!ery time of in!entory. In which time the procurement and production of product should e commenced

2& '#estion 4( ,ose *o#r compan* e4change operational data with c#stomer on 1#siness partner+
Mes. Information on direct competitors+ a companyIs la or statistics+ and information on suppliers+ accounting data and pro(ection of needed resources may all e included in operational data. #ata collected on direct competitors helps marketers make the products seem superior to competing products. #ata on customers helps marketers create consumer profiles that help with e!erything from product creation+ to distri ution and ad!ertising. $a or and accounting data help with internal control of finances and producti!ity.

"art-, ,& '#estion 1( ,ose the downstream c#stomer has compati1le s*stem in place to s#pport internet 1ased -al#e chain acti-ities s#ch as order and f5information s*stem+
Mes "he downstream customersApartners ha!e compati le system in the place to support internet ase !alue chain acti!ities. "he !alue chain system perform the !alue chain acti!ities mentioned ellowB

In ound logistics include the recei!ing+ warehousing+ and in!entory control of input materials. %perations are the !alueBcreating acti!ities that transform the inputs into the final product. %ut ound logistics are the acti!ities re-uired to get the finished product to the customer+ including warehousing+ order fulfillment+ etc. *arketing 3 Sales are those acti!ities associated with getting uyers to purchase the product+ including channel selection+ ad!ertising+ pricing+ etc. Ser!ice acti!ities are those that maintain and enhance the productIs !alue including customer support+ repair ser!ices+ etc. &ny or all of these primary acti!ities may e !ital in de!eloping a competiti!e ad!antage. /or e.ample+ logistics acti!ities are critical for a pro!ider of distri ution ser!ices+ and ser!ice acti!ities may e the key focus for a firm offering onBsite maintenance contracts for office e-uipment.

,& '#estion 2( ,ose the #pstream s#pplier has s#ch compati1le s*stem too+
Mes "he upstream suppliers ha!e much compati le system to get competiti!e ad!antages such asB Identifying the rele!ant firmBspecific acti!ities within the generic !alue chain4 *apping the process flows+ and Isolating the indi!idual !alueBcreating acti!ities+ y means of the flows.

"art-C C& '#estion 1( ,ose the firm has the a1ilit* to ad6#st technolog* strateg* alignment to accommodate the #se of .T and manage 1#siness process+
Mes "his is the skill that our supply chain manager needs to ha!e to implement information technology systems. "echnology ena les our usinesses in a supply chain to communicate faster and more effecti!ely. *ost of these technologies in!ol!e the use of the internet to allow for an e.change of rele!ant information etween partners. &s such+ this technology enefits all of our partners in!ol!ed y integrating data from !arious points in the supply chain+ lowering supply chain costs+ reducing paper usage Jwhich sa!es oth time and moneyK+ reducing data errors+ and

impro!ing customer satisfaction y allowing greater product and deli!ery customi,ation and shorter cycle times. "wo information technology solutions that are popular among supply chain and logistics managers are supply chain management JS0*K software and enterprise resource planning JE5PK software. Both of these software solutions are used in our supply chain management system. o & supply chain management software solution is one that is designed to automate the planning aspects of managing the supply chain+ the logistics aspects+ or oth. "he planning aspects of managing a supply chain include) Identifying the most effecti!e transportation means to ship and deli!er the product4 analy,ing the supply chain in order to identify and eliminate any process ottlenecks4 esta lishing production means and scheduling. "he e.ecution aspects of managing a supply chain include) Esta lishing the price and a!aila ility of the product4 *apping out alternate product transportation logistics4 ensuring the a!aila ility of resources needed for manufacturing. %ur enterprise resource planning software is designed to integrate !arious aspects of a company8s information technology infrastructure together into a cohesi!e whole. "he goal of this integration is to impro!e efficiency y allowing roader access to data across a company8s entire information technology network+ and to reduce costs y making disparate software systems unnecessary. &s a supply chain manager+ our task will e to fully understand the enefits and disad!antages of oth types of software+ and to decide which one will est suit our supply chain needs. /urthermore+ we will need to sell others on the need for our software choice+ especially in situations where a preference for esta lished software is deeply entrenched+ or where the enefits of adopting a new software solution are not readily apparent. We8ll also ha!e to ensure that the software is sufficiently tested efore it is released to our entire supply chain. 7othing will erode employee and partner confidence in our software choice faster than glitches and pro lems that could ha!e een easily spotted and rectified with proper testing.

C& '#estion 2( ,ose the firm has the a1ilit* to manage organi0ational change and s#ppl* chain restr#ct#ring on the internet 1ased platform+
Mes But efore the change in organi,ational and supply chain structure we the managers understand the enefits and disad!antages of changing in organi,ational and supply chain structure+ and used to decide G 7.s that will 1est s#it for o#r s#ppl* chain and organi0ational needs8&

C& '#estion !( ,ose the firm ha-e the a1ilit* to ac9#ire e4pertise for managing internet 1ased s#ppl* chain a1ilit*+
Mes "he firm has the e.pertise for managing internet ased supply chain a ility. *ention worthy e.pertise8s areB *inimi,ing the supply chain process+ as measured from manufacturer to consumer. reducing much of the demand uncertainty that arises in the supply chain process Pro!iding knowledge a out how to make use of the data a!aila le in order to determine how long each part of the supply chain takes to accomplish its function.

Chapter- 06 ;.9 0onclusion

'nile!er Bangladesh limited is one of the leading multinational companies in Bangladesh. We had the opportunity to analysis on this company8s o!erall supply chain management. &fter e.tensi!e effort we get informati!e result a out "he information technology used y the supply chain management of the company. Which ser!e the oth inside and outside partners of the company. 'nile!er8s upstream suppliers ha!e much compati le system to get competiti!e ad!antages. "he firm has the e.pertise for managing internet ased supply chain a ility. It is fle.i le to any change in organi,ational and supply chain structure. "he company has updated I" and creati!e management system and team. "he 'nile!er8s downstream customersApartners ha!e compati le system in the place to support internet ase !alue chain acti!ities. "he company is used to e.change operational data with its customer. &fter all we can draw conclusion y commenting that the company can impro!e its performance y using updated supply chain channel and management.

;.@ 5ecommendation
*argin to distri utors is low. 0ompany should focus in this direction to pass on more enefit to the distri utors. If margins are increased from <.C;E+ distri utors will e more moti!ated. "he company can ena le to increase its profit merging to @=.DE up then efore y pro!iding the est customer support+ following customer dri!en usiness process. In order to compete with local and cheaper rands+ company should come up with competiti!e products that can cater institutes more effecti!ely and efficiently with a asic /ocus on pricing strategy.

When we !isited 'nile!er we o ser!ed that the total en!ironment of these company wonderful in a word. "he manager is so friendly and cooperati!e to others. "he clear idea of this topic of him attracts us !ery much.

/.! 0eference
$d& :a1i#l )ossain ;Asst-$anager < Learning= >nile-er 2angladesh Limited ?@ Tower "lot A 2/ :oad A B#lshan- 1/ ,haka 1212 2angladesh& Cmail(ra1i#l&hossainD#nile-er&com http(EEwww&#nile-er&com&1dE http(EE#nile-er&freeser-ers&comEhtmlEcompan*Ehistor*&htm http(EEwww&1angladeshdir&comEwe1sEcatalogE#nile-erF1angladesh&html