INTRODUCTION

Getting to know Singapore

i. Geography Singapore is an island that lies just off the southern tip of the Malay Peninsula between the South China Sea and the Indian Ocean. Its strategic location on major sea lanes has pro ided the country with an economic importance in Southeast !sia. Singapore is often considered as a base for global enterprises looking to e"pand into !sia and !sian enterprises looking for global connecti ity. #ocated at the heart of !sia$ Singapore is sitting at the centre of business opportunities. %a ing the four key attributes & 'rust$ (nowledge$ Connected and #ife$ Singapore is being positioned as an ideal city to )ork$ #i e and Play. Singapore was ranked first in Mercers Quality of Living Survey 2009. d. Physical and Economic Infrastructure Singapore go ernment endea ours to constantly pro ide first&class and ad anced infrastructure. *enowned for its e"cellent shipping$ air links and public transportations$ the Singapore port is the world+s busiest port in the world in terms of shipping tonnage$ with more than ,-- international ports linked by o er .-- shipping lines. Changi International !irport$ a major air&hub in the !sia Pacific region$ is linked to /-- cities in .- countries$ with more than 0-- international airlines operating o er 1$2-- weekly flights to and from Singapore. In /-0-$ o er 2/ million passenger mo ements were recorded at Changi !irport. In the same year$ Changi also handled o er 0., million tons of airfreight. 3eing one of the global telecommunications hubs in the region$ Singapore has de eloped an ad anced and reliable infocomm infrastructure. 'he presence of a good infocomm network is crucial especially since Singapore is progressing

into a world of globalisation and highly&networked economies$ so as to enable smooth communications among countries. 'ogether with its e"cellent banking facilities$ all of these ha e allowed Singapore to facilitate regional as well as global business operations. Singapore has started wiring up the 4e"t Generation 4ationwide 3roadband 4etwork 54e"t Gen 4346 and is targeting to complete by /-0/. 'he 4e"t Gen 434 is Singapore+s nation&wide ultra&high speed fibre network. ! strategic enabler of economic and social growth$ the network will prepare Singapore for an infocomm&enabled future and place it at the forefront of broadband de elopment internationally. g. Political and Go ernmental En ironment 'he political image of a country is ital in attracting foreign in estment. Singapore+s effort to address this concern has successfully sculptured a clean and corruption&free image. Singapore+s efficient and transparent bureaucracy also makes it an attracti e destination for foreign in estors. 3y pro iding financial and ta" incenti es$ e.g. Pioneer Schemes$ 7inance 8 'reasury Centre 'a" Incenti e or Global 'rader Programme$ it lowers the cost of doing business in Singapore. ! foreign company that has registered an international or regional head9uarter in Singapore can also enjoy lower corporate ta" rate. h. Ro!ust "egal #ystem !s a former 3ritish colony$ Singapore inherited its legal system from the :nglish legal system. *egardless of the creed$ race and religion of Singapore citi;ens$ all are e9ual in the eyes of law. Singapore+s judicial system has been recognised as one of the fairest and the most efficient in !sia. !nti&corruption laws are strong and well&enforced in Singapore. 'hus in estors are able to do their businesses without being encumbered by bribery. In order to safeguard intellectual property rights$ Singapore has strictly acted

in accordance with )'O+s 'rade&*elated !spects of Intellectual Property *ights !greement ahead of schedule and has been a member of the )orld Intellectual Property Organi;ation since 0<<-. Singapore is also a party to the Paris Con ention Protection of Industrial Property and the 4ice !greement. In this case$ protection of ideas and inno ations will be legally enforced under the law system in Singapore. Singapore has established the Singapore International !rbitration Centre 5SI!C6 to pro ide dispute resolution ser ice in this important regional hub that is the centre of !sia+s legal and business acti ity. :stablished in 0<<0$ SI!C is now renowned for its first&rate arbitration rules$ e"perienced world&wide panel of independent arbitrators and its commitment to e"cellence in ser ing our clients. $. %oreign In estment More than =$--- multinational corporations and another /.$--- international companies ha e been attracted to in est in Singapore. 'he amount of foreign direct in estment in Singapore as at the end of /--< stood at S>?/? billion. 'he two in estor countries with the highest in estment amount were the @nited (ingdom and Aapan. Other countries with significant in estments in Singapore include the @nited States$ 4etherlands and Swit;erland. 3y adopting a pro&foreign in estment policy$ the Singapore go ernment encourages free enterprise with no restriction on foreign ownership of businesses. 4early all sectors of Singapore+s economy are open to 0--B foreign ownerships. In addition$ there is no obligation for in estors to register or report their in estment capital$ loans or technology agreements. iii. "i ing in #ingapore )ith o er 1 million people li ing in a total land area of just =0/ s9uare kilometres$ Singapore is a thri ing global city which is consistently ranked as the greenest metropolis and the most li able city offering the best 9uality of life in !sia.

@ndoubtedly$ li ing in Singapore promises to be a wonderful and uni9ue e"perience. Singapore cuisine stands as a uni9ue national culture. )alking around the city$ you will ne er fail to notice the huge ariety of food a ailable. 'hey range from local dishes by different ethnicities to fancy gourmet food$ and are located from as near as hawker centres beside your doorstep to spanking new shopping malls and towering skyscrapers within a stone+s throw. 7or those who prefer home&cooked food$ bountiful fresh ingredients are easily a ailable in many wet markets and supermarkets throughout the island. 'he food in Singapore is a true reflection of Singapore+s melting pot of cultural di ersity. ! life in this island will ne er be complete without an e"hilarating food hunting trip. In spite of its small land area$ one can be easily spoilt by the wide selection of accommodation a ailable. )hile most Singaporeans stay in public housing$ condominiums or ser ice apartments which pro ide facilities such as gymnasium$ swimming pool$ and security ser ice$ are among the fa ourite choices for foreigners. In addition$ landed property like bungalows$ semi&detached houses$ terrace houses$ cluster houses and townhouses are also a ailable for higher price. In Singapore$ getting an office space is a bree;e with lots of real estate consultants pro iding professional assistance to best suit your needs. Premium office space such as Suntec 'ower 'hree$ Marina 3ay 7inancial Centre and also Ocean 7inancial Centre which are strategically located in the hub of Singapore business and financial district will push your business further in achie ing your competiti e edge. 'o make things better$ you will be glad to know that your workplace will ne er be too far away from your accommodation$ thanks to the well established public transportation system in Singapore. Singapore has always enjoyed a good reputation for its renowned safety and cleanliness. 'his is attributed to the efficiency of the Singapore Police 7orce and the well enforced rules and regulations. Moreo er$ Singapore has also gained

its fame globally with its impeccable and yet affordable healthcare system. %ospitals and clinics which are well e9uipped with state&of&the&art facilities ha e not only taken good care of Singaporeans+ health but ha e e en attracted more than 2--$--- medical tourists annually to recei e medical treatment in Singapore. !ll these contribute to Singapore being a comfortable and worry&free li ing en ironment for e eryone. :"perience Singapore yourself$ hopefully in no time$ you will be one of many who find here as their perfect home.

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pn chuyFn tuyht `i$ G[`ng hJng khVng J pn tMi cVng cKng$ cMng Singapore lJ cMng GVng Guc nhct th] gidi trong th] gidi trong l pn chuyFn trang tMi $ di hOn ,-- cMng 9uXc t] li_n k]t cRa hOn .-- hbng tJu . Sin bay 9uXc t] Changi$ mKt khVng khQ trung tim chQnh trong khu rc Chiu f 'hSi 3Enh Z[Ong$ G[^c li_n k]t di /-- thJnh phX g .- 9uXc gia $ di hOn 0-- hbng hJng khVng 9uXc t] hont GKng hOn 1.2-- chuy]n bay hJng tuen G]n J Gi tv Singapore. 'rong nom /-0-$ hOn 2/ trihu phong trJo hJnh khSch Gb G[^c ghi lni tni sin bay Changi . 'rong cwng nom Gk $ Changi cPng "x lI hOn 0$, trihu tcn pn tMi hJng khVng . #J mKt trong nhTng trung tim iyn thVng toJn ceu trong khu rc$ Singapore Gb phSt triFn ti_n ti]n J GSng tin cpy cO sg hn teng C4''&'' . Sr hihn dihn cRa mKt mnng l[di C4''&'' tXt lJ rct 9uan trang Gzc biht lJ kF tv khi Singapore Gang ti]n triFn Jo mKt th] gidi toJn ceu hka J nln kinh t] G[^c GSnh giS cao tr_n mnng $ GF cho ph{p giao thVng thVng suXt giTa cSc n[dc. Cwng di cO sg ngin hJng tuyht `i cRa nk $ tct cM nhTng Gilu nJy Gb cho ph{p Singapore GF tno thupn l^i trong khu rc cPng nh[ toJn ceu hont GKng kinh doanh . Singapore Gb b|t Geu l_n diy th] hh ti]p theo mnng bong thVng rKng toJn 9uXc 5 4e"t Gen 4346 J G[^c nh|m msc ti_u GF hoJn thJnh Jo nom /-0/. 4e"t Gen 434 mnng cSp tXc GK crc cao tr_n toJn 9uXc cRa Singapore. MKt tno khM nong chi]n l[^c tong tr[gng kinh t] J "b hKi $ mnng s} chu~n bH Singapore cho mKt t[Ong lai C4''&'' cho ph{p J Gzt nk g Gi Geu trong phSt triFn bong thVng rKng 9uXc t] .

g . MVi tr[`ng chQnh trH J ChQnh phR %Enh Mnh chQnh trH cRa mKt 9uXc gia lJ rct 9uan trang trong ihc thu hut Geu t[ n[dc ngoJi . 4q lrc cRa Singapore GF giMi 9uy]t mXi 9uan tim nJy Gb kh|c thJnh cVng mKt hEnh Mnh snch J tham nhPng. Wuan li_u ck hihu 9uM J minh bnch cRa Singapore lJm cho nk mKt GiFm G]n hcp dn cho cSc nhJ Geu t[ n[dc ngoJi . 3Nng cSch cung ccp hq tr^ tJi chQnh $ thu] $ Q ds Ul Sn ti_n phong $ 'Ji chQnh J (ho bnc 'rung tim [u Gbi thu] hozc 'rader toJn ceu Ch[Ong trEnh $ nk lJm giMm chi phQ kinh doanh tni Singapore. MKt cVng ty n[dc ngoJi Gb Gong kI mKt hozc 9uXc t] trs sg khu rc tni Singapore cPng ck thF G[^c h[gng mmc thu] doanh nghihp thcp hOn. h . Mnnh m} hh thXng phSp lupt #J mKt cru thuKc GHa cRa !nh $ Singapore thva h[gng hh thXng phSp lupt cRa mEnh tv hh thXng phSp lupt !nh . (hVng phs thuKc Jo tQn ng[ng$ chRng tKc J tVn giSo cRa cVng din Singapore$ tct cM Glu bEnh Gng trong con m|t cRa phSp lupt. %h thXng t[ phSp cRa Singapore Gb G[^c cVng nhpn lJ mKt trong nhTng ng[`i Gp nhct J hihu 9uM nhct g chiu f. #upt chXng tham nhPng mnnh m} J G[^c thi hJnh tni Singapore. Zo Gk nhJ Geu t[ ck thF lJm kinh doanh cRa ha mJ khVng bH [dng bpn bgi hXi lK. UF bMo h 9uyln sg hTu trQ tuh $ Singapore Gb hJnh GKng Gung theo khQa cnnh th[Ong mni li_n 9uan cRa )'O %ihp GHnh sg hTu trQ tuh tr[dc th`i hnn J Gb G[^c mKt thJnh i_n cRa 't chmc Sg hTu trQ tuh th] gidi kF tv nom 0<<- . Singapore cPng lJ mKt thJnh i_n cRa Paris 3Mo h CVng [dc l sg hTu cVng nghihp J 'ha [dc 4ice . 'rong tr[`ng h^p nJy $ bMo h I t[gng J sSng ki]n

s} G[^c thrc thi mKt cSch h^p phSp theo hh thXng phSp lupt tni Singapore. Singapore Gb thJnh lpp 'rung tim 'rang tJi WuXc t] Singapore 5 SI!C 6 GF cung ccp dHch s giMi 9uy]t tranh chcp trong trung tim khu rc 9uan trang nJy lJ trung tim cRa hont GKng phSp lI J kinh doanh cRa chiu f. U[^c thJnh lpp Jo nom 0<<0$ SI!C biy gi` nti ti]ng di 9uy lupt cRa nk Geu ti_n t lh trang tJi $ ck kinh nghihm bMng tr_n toJn th] gidi cRa trang tJi i_n GKc lpp J cam k]t "uct s|c trong ihc phsc s khSch hJng cRa chung tVi . j . Geu t[ n[dc ngoJi %On =.--- cVng ty Ga 9uXc gia J mKt /..--- cVng ty 9uXc t] Gb G[^c thu hut Geu t[ tni Singapore. SX tiln Geu t[ trrc ti]p n[dc ngoJi tni Singapore Jo cuXi nom /--< g mmc ?/? t GV la . cSc hai n[dc Geu t[ di sX tiln Geu t[ cao nhct lJ !nh J 4hpt 3Mn . CSc 9uXc gia khSc di CSc khoMn Geu t[ GSng kF tni Singapore bao gjm %oa ( $ %J #an J 'hsy S . 3Nng cSch Sp dsng mKt chQnh sSch Geu t[ n[dc ngoJi Rng hK $ chQnh phR Singapore khuy]n khQch cSc doanh nghihp tr do khVng hnn ch] sg hTu n[dc ngoJi cRa cSc doanh nghihp . Gen nh[ tct cM cSc lnh rc cRa nln kinh t] cRa Singapore G[^c mg cho 0-- B sg hTu n[dc ngoJi . 4goJi ra$ khVng ck ngha s GXi di nhJ Geu t[ Gong kI hozc bSo cSo Xn Geu t[ $ cho ay hozc cVng nghh tha thupn . iii . SXng g Singapore \di hOn 1 trihu ng[`i sXng trong mKt ttng dihn tQch Gct ch =0/ km uVng $ Singapore lJ mKt thJnh phX toJn ceu phSt triFn mnnh m} mJ luVn G[^c "]p hnng lJ thJnh phX "anh J thJnh phX dy sXng nhct sMn ph~m ck chct l[^ng tXt nhct cRa cuKc sXng g chiu f.

(hVng nghi ng` gE $ sXng g Singapore hma hn s} lJ mKt kinh nghihm tuyht `i J GKc GSo. m thrc Singapore Gmng nh[ mKt on hka din tKc GKc GSo . Ui bK "ung 9uanh thJnh phX$ bnn s} khVng bao gi` thct bni GF thVng bSo ldn nhilu loni thrc ph~m ck sn . Chung bao gjm tv cSc mkn on GHa ph[Ong cRa din tKc khSc nhau GF ng[`i sJnh on [a thQch$ J G[^c Gzt tv nh[ gen cSc trung tim on uXng ngoJi tr`i b_n cnnh cxa nhJ cRa bnn G]n trung tim mua s|m mdi GSnh GLn J tLa nhJ chac tr`i trong n{m mKt hLn GS . UXi di nhTng ng[`i thQch thmc on ncu g nhJ $ nguy_n lihu t[Oi dji dJo dy dJng ck sn trong nhilu [dt ch^ J si_u thH tr_n toJn GMo. CSc mkn on g Singapore lJ mKt sr phMn Snh Gung nji nkng chMy cRa Singapore Ga dnng on hka . MKt cuKc sXng g hLn GMo nJy s} khVng bao gi` G[^c hoJn thJnh mJ khVng ck mKt chuy]n Gi son thrc ph~m phcn khgi. Mzc dw dihn tQch Gct nh $ ng[`i ta ck thF dy dJng h[ hng do lra chan cSc chq g . trong khi heu h]t Singapore g lni nhJ g cVng cKng $ chung c[ hozc con hK dHch s cung ccp tihn nghi nh[ phLng tpp thF dsc $ hj bOi$ J dHch s bMo h $ lJ mKt trong nhTng lra chan [a thQch cho ng[`i n[dc ngoJi . 4goJi ra$ Giln sMn nh[ ngVi nhJ gq $ nhJ liln kl $ nhJ g sin th[^ng $ nhJ g csm J nhJ phX cPng ck sn cho giS cao hOn. 'ni Singapore $ nhpn G[^c mKt khVng gian on phLng lJ mKt khoe di rct nhilu chuy_n gia t[ cn bct GKng sMn hq tr^ chuy_n mVn GF tXt nhct phw h^p di nhu ceu cRa bnn . (hVng gian on phLng cao ccp nh[ Suntec 'hSp 3a $ Marina 3ay J 'rung tim 'Ji chQnh cPng Z[Ong 'rung tim tJi chQnh G[^c H trQ chi]n l[^c g trung tim cRa kinh doanh Singapore J khu rc tJi chQnh s} G~y bnn

kinh doanh hOn nTa trong ihc Gnt G[^c l^i th] cnnh tranh cRa bnn . UF lJm cho mai ihc tXt hOn$ bnn s} ui mvng khi bi]t rNng nOi lJm ihc cRa bnn s} khVng bao gi` 9uS "a nOi on ngh cRa bnn $ nh` ck nhTng thi]t lpp tXt hh thXng giao thVng cVng cKng trong Singapore. Singapore Gb luVn luVn G[^c h[gng mKt danh ti]ng tXt cho an toJn nti ti]ng cRa nk J snch s} . Uilu nJy lJ do hihu 9uM cRa lrc l[^ng cMnh sSt Singapore J cSc 9uy t|c J 9uy GHnh cPng G[^c thrc thi . 4goJi ra$ Singapore cPng Gb Gnt G[^c nti ti]ng cRa nk tr_n toJn ceu di giS cM phMi chong hh thXng y t] hoJn hMo nh[ng nk . CSc bhnh ihn J phLng khSm G[^c trang bH tXt di cSc cO sg nhJ n[dc&of & the&nghh thupt Gb khVng ch chom skc tXt smc khe ng[`i Singapore nh[ng thpm chQ cLn thu hut hOn 2--.--- khSch du lHch y t] hJng nom G[^c Gilu trH y t] tni Singapore. 'ct cM nhTng Gkng gkp cho Singapore lJ mKt mVi tr[`ng sXng thoMi mSi J lo l|ng& miyn phQ cho tct cM mai ng[`i . (inh nghihm Singapore cho mEnh $ hy ang trong th`i gian khVng$ bnn s} lJ mKt trong rct nhilu ng[`i tEm thcy g Giy nh[ ngVi nhJ hoJn hMo cRa ha .