ANNUAL CONFERENCE ALEXANDRIA, VIRGINIA

2014
MARCH

15-18

THE HILTON MAR K CEN TER , AL EXANDR IA, VIR GI N IA MARCH 15 18, 20 14

{ 2014 CONFE R E NCE THE ME : }

MUSEUMS HAVE BEEN OPENING DOORS TO THE PAST, TO ART, AND TO SCIENCE, FOR GENERATIONS.
But in todays ever-changing environment, how do we keep those doors open, both guratively and literally? How do we open doors to new visitors, new partnerships, and a new generation of museum professionals? This conference will explore all the different ways museums already open doors, and help participants think about new ways to keep those doors open long into the future.

Calendar of Events

Saturday March 15th

Historic House Symposium at Gunston Hall: How are Historic House Museums Adapting to the Future? Occupied Alexandria, Exploring Alexandrias Civil War Present Bus and Guided Civil War Tour

Scholarship Fundraiser, DEA Museum

Sunday March 16th

War of 1812 Mobile Scavenger Hunt War of 1812 Guided Bike Tour Leadership Program: Opening Doors Reconstructing the Original Social Network: Creating Educational Programs Using Archival and Primary Sources Planting the Roots of STEM Just About Anywhere: How Museums of Any Type Can Use the History of Science as a Portal to STEM Disaster Plans Learn How to Use the dPlan Online Template to Make Disaster Planning Approachable Documenting Restons History: A Unique Collaboration of Museum, Government Entity, and Filmmaker

Get Qd Into Mobile: Mobile Trends & Tools for Successful Visitor Engagement Sneak Peek in the Exhibit Resource Hall; Silent Auction Opens Creative Collections-Based Research Museums: Open During Construction Oral Histories and Visual Culture: Arts and Diversity in the Community Museum Visualizing Museums and Collections: From Virtual to Tactile Welcome Reception in the Exhibit Resource Hall

A Progressive Celebration and Tour of Historic Alexandria Hospitality Suite

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Monday March 17th

General Session: Copyright Crash Course Coffee Break in the Exhibit Resource Hall Is Your Mission on Target? Five Design Ideas Every Museum Professional Should Know Thinking Outside the Acid Free Box: Non-Conventional Storage Solutions Powerful Partnerships The Traditional Guided Tour in the 21st Century House Museum Lunch with the Exhibitors Trends in Philanthropy Twitter 2.0: Not Your Grandmothers 140 Characters Dont Close the Door: Understanding & Utilizing the General Facility Report Getting Girl Scouts to Your Museum The Why & How of Strategic Planning or How to Ignore the Bright Shiny Object

Coffee Break in the Exhibit Resource Hall The Keys to Unlocking Doors of Major Donors Condition Reporting Basics How and Where Do We Educate: The Scope & Strategies of Museum Educators Staff Development: How to Train without Lecturing Meeting Your Museums Public Relations Goals through VAMs Top 10 Endangered Artifacts Program Evening Reception in the Exhibit Resource Hall Silent Auction Closes An Evening at George Washingtons Mount Vernon

Tuesday March 18th 7:30 am Circuit Walk Keynote Presentation: The FBI Art Squad: On the Case Coffee Break Advocacy: You Are the Voice of Your Museum!

Teach Your Curators Well: Museum Studies Programs in Virginia, Today and Tomorrow To Catch a Thief: Cultural Property Loss and Museums Opening Doors & Reaching Outside Walls Making Your Research Come to Life! Conference Ends Historic Washington, D.C. Estates Tour George Washingtons Distillery & Gristmill Blair Inc. -- Producer of Custom Exhibits and Environments

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Saturday, March 15th

VAM conference registration opens at the conference hotel from 9:00 a.m. 11:00 a.m. and from 2:00 p.m. 5:00 p.m.

*9:00 a.m. 3:00 p.m.

Historic House Symposium at Gunston Hall: How are Historic House Museums Adapting to the Future?
Co-Sponsored by Historic House Museum Consortium and VAM $15 fee includes admission to the symposium, a boxed lunch, & a special tour of Gunston Hall. To register, visit www.dchousemuseums.org Parking is free. Gunston Hall Plantation is located at 10709 Gunston Road, Lorton, VA 22079 *symposium check-in begins at 8:00 a.m.

What You Ought to Know About Opportunities and Threats Max van Balgooy, President, Engaging Places, LLC

Building the Future: Using Historic Structures in Educational Programming Jana Shafagoj, Director of Preservation, Morven Park

Reinventing the Historic House Museum Ken Turino, Manager of Community Engagement and Exhibitions, Historic New England

10:00 a.m. until 2:00 p.m.

Occupied Alexandria, Exploring Alexandrias Civil War Present Bus and Guided Civil War Tour
Many of Alexandrias most signicant Civil War sites still exist and offer a rich and compelling narrative about what the conict meant to residents of this occupied city. Tour a variety of these sites with the curators and directors of Alexandrias museums. The tour includes visits to the Fort Ward Museum and Park, Alexandria Archaeologys lab and exhibit area in the Torpedo Factory Art Center, The Lyceum, and drive-by visits to Freedom House, a statue commemorating the Edmunson sisters, who attempted to escape slavery on the Pearl, and the Alexandria African-American Heritage Park. The tour will conclude at Freedmens Cemetery Memorial Park.
$30 fee includes transportation, guides, admission to all sites, a box lunch, and a Lyceum shop discount. Tour begins and ends at the conference hotel.

*5:30 p.m. 7:30 p.m.

Scholarship Fundraiser, DEA Museum
Join us at the Drug Enforcement Administration (DEA) Museum in Arlington to see their newly renovated exhibit space. Well have lots of networking and fun, all while supporting the future of the museum eld through VAM conference scholarships.
$50 fee goes towards supporting VAMs ability to offer conference scholarships each year. First-time scholarship reception attendees will receive two free tickets to the International Spy Museum (while supplies last). Heavy hors doeuvres and drinks provided. *If you would like to carpool, meet in the lobby at the Hilton Mark Center at 5:00 p.m.

Sunday, March 16th

Conference registration opens 10:00 a.m. 5:30 p.m.

War of 1812 Mobile Scavenger Hunt

This is a great way to start off your Sunday morning in Alexandria. You just need a smart phone! Meter parking free on Sundays. Stroll the streets of Old Town with your smartphone to uncover clues to historic spots that witnessed the British invasion of 1814. Sponsored by the Ofce of Historic Alexandria.
Activity recommended for Sunday morning though can be done anytime! Its on your own and free.

1:00 p.m. 4:30 p.m.

Leadership Program
This years leadership program will look at innovative ways that museums can open their doors to new partnerships and new roles in their communities. The format will include a lot of open discussion, so come and enjoy the company of your fellow senior managers, and end the afternoon with a wine and cheese networking reception.
Sponsored by Glav and Holmes Architecture $45 fee

*9:00 a.m. - 12 p.m.

War of 1812 Guided Bike Tour
Start your day with a 10-mile guided bike tour of sites associated with Alexandrias surrender to British Captain Gordon on August 29, 1814. Hear narratives from people involved in the events leading up to and following the surrender. The ride is sponsored by the Ofce of Historic Alexandria, Bike and Roll Alexandria, and the Alexandria Bicycle and Pedestrian Advisory Committee. Carpool from the Conference Hotel to the Alexandria Waterfront, where you will be able to rent a bike and helmet. Fitness level: street cycling and steep hills.
*Gather in the hotel lobby at 8:30 a.m. to carpool, or meet at 9:00 a.m. at Bike and Roll, One Wales Alley in Old Town. 3-hour, 10-mile ride with street cycling, hills, and a lunch stop. Discounted bike rental with helmet ($16/bike). Space is limited, reservations are required.

Conference Workshop 1:00 p.m. 4:30 p.m.

Reconstructing the Original Social Network: Creating Educational Programs Using Archival and Primary Sources

Many museums open their doors to Millenials and members of Generation Z by meeting them online where they are most comfortable; however, museums shouldnt overlook the rich resources found in their own collections for inspiration. This three-hour interactive workshop will feature discussions and activities showcasing how artifacts and archives can be used to create educational programming for this younger audience. Hampton Roads Naval Museums From Home Front to Battlefront: World War II Letter Writing program will serve as a successful example for a lively discussion and hands-on activity.
Speakers: Matthew T. Eng, Deputy Director of Education, Hampton Roads Naval Museum; Kasey Greer, Doctoral Candidate, History, George Mason University; Speaker TBA.

Concurrent Sessions #1 1:00 p.m. 2:30 p.m.

Planting the Roots of STEM Just About Anywhere: How Museums of Any Type Can Use the History of Science as a Portal to STEM
History shows us that STEM is not a new idea! The history of science can be a vehicle by which almost any site can use its existing history-based mission to tap into STEM without becoming a science museum. Learn about a longstanding school-museum partnership that uses living history to introduce the roots of STEM at all types of museums and historic sites. Take part in a lively discussion featuring hands-on demonstrations, collections, and student living history performers, and leave inspired and armed with proven resources and curriculum.
Speakers: Lauren Gleason, Site Manager, Stabler-Leadbeater Apothecary Museum; Dean Howarth, Physics & Living History Teacher, McLean High School; Lilla Vekerdy, Head of Special Collections, Smithsonian Institution Libraries The Dibner Library of the History of Science and Technology; Student Reenactors from McLean High School Living History Program Project Enlightenment.

Disaster Plans Learn How to Use the dPlan Online Template to Make Disaster Planning Approachable
One of the most important projects that collecting institutions need to accomplish is to create a disaster plan, but unfortunately its one of the last things tackled. Dont wait until an emergency strikes and your site and collection are put at risk. Learn from experts in the eld about the free and easy-to-use dPlan online disaster plan template to get started on your disaster planning process today!
Speaker: Kathy Garrett-Cox, Collections Manager, Maymont

Documenting Restons History: A Unique Collaboration of Museum, Government Entity, and Filmmaker
A successful collaboration will celebrate Restons 50th anniversary and founder Robert E. Simons 100th birthday in April 2014. The Reston Museum and the Reston Community Center collaborated to support production of a documentary lm by Storycatcher Productions, an award-winning local lmmaking company. As part of this collaboration, the museum provided access to archive materials from its collection, helped recruit volunteers, and acted as the scal agent for receiving donations for the lm. The Reston Community Center helped both the lm and the museum with funding. This session will explain this new collaboration among a small non-prot museum, government agency, and private company; discuss lessons learned; and preview clips from the lm that will premiere in April.
Speakers: Leila Gordon, Executive Director, Reston Community Center; Lynn Lilienthal, Immediate Past Chair, Reston Historic Trust Reston Museum; Shelley S. Mastran, Chair, Reston Historic Trust, Reston Museum; Rebekah Wingert-Jabi, Filmmaker, Storycatcher Productions.

Get Qd Into Mobile: Mobile Trends & Tools for Successful Visitor Engagement
Mobile communication users will discuss the latest and greatest tools, trends and techniques for providing interpretive content and interaction at museums through mobile devices. Learn how to build mobile technology into your educational programs and develop a mobile strategy that will enhance your guests experience. Hear best practices of successful mobile audio tours, QR codes, interactive surveys & games, smartphone apps and mobile tour websites. Share your experiences and join colleagues to discuss effective mobile programs in the fastpaced world of mobile technology.
Speakers: Kevin Dooley, Vice President of Market Development, OnCell; Nikki Graves Henderson, Executive Director, Tinner Hill Heritage Foundation; Rob Orrison, Historic Site Operations Supervisor, Prince William County Historical Preservation

2:30 p.m. 3:30 p.m.

Sneak Peek Break in the Exhibit Resource Hall; Silent Auction Opens Oral Histories & Visual Culture: Arts and Diversity in the Community Museum
How can a range of historical and artistic media contribute to an appreciation of cultural diversity within local communities and the state at large, and how can they be sustained and shared beyond the exhibition? Hear of the processes and successes of two recent installations highlighting the African American communities of Lexington and Portsmouth. These centrally relied on the recording, formatting, and presentation of oral histories, as well as visual media (original oil paintings, historic photographs, and video displays).
Speakers: Mae Breckenridge-Haywood, President, African-American Historical Society of Portsmouth; Dr. Beverly Tucker, Trustee, Historic Lexington Foundation; Eric Wilson, Executive Director, Rockbridge Historical Society.

Concurrent Sessions #2 3:30 p.m. 5:00 p.m.

Creative Collections-Based Research
So youve cataloged your collectionbut can you learn more through research? Sometimes good, old-fashioned archival research can shed light on various aspects of material culture; other times, new technologies can provide exciting avenues for investigation. Presenters will highlight case studies of objectbased research from their museum collections, showing how you can begin to think creatively about researching items in your collections, and use the results to generate publicity.
Speakers: Alden OBrien, Curator of Costume & Textiles at, DAR Museum; Catherine Wright, Curator, Museum of the Confederacy; Speaker TBA.

Visualizing Museums and Collections: From Virtual to Tactile

A host of new technologies are emerging that allow for the visualizations of museums collections and historic sites in new and exciting ways. Examples include: Googles 360 degree interior street photography, 3D virtual models of structures and artifacts, virtual reality environments, 3D scanning of existing sites and artifacts, and 3D printing. This panel will explore these technologies, discuss best practices and address the barriers to entry. The panel consists of experts from the academic, non-prot and private sectors who will share the lessons that they have learned over the years applying these technologies towards practical ends and present exciting examples being used today.
Speakers: Matthew Gibson, Director of Digital Initiatives, Virginia Foundation for the Humanities; Peter Hedlund, Web Programmer, Encyclopedia Virginia; Will Rourk, Information Visualization Specialist, Digital Media Lab, University of Virginia; Davis Wildman, Principal, Newland Group, LLC.

Museums: Open During Construction

In a facilitated discussion with hands-on activities, panelists from Jamestown-Yorktown Foundation and the Chrysler Museum of Art will share strategies theyve used to bring visitors in the door and keep them engaged while their museums are undergoing renovation and construction. Take away ideas that will put your museum in the news, promote continued giving, and build support for the day when the construction fences come down!
Speakers: Anne Corso, Director of Education and Public Programs, Chrysler Museum of Art; Chris Daley, Historic Clothing Manager, Jamestown-Yorktown Foundation; Homer Lanier, Acting Director of Museum Education Services, Jamestown-Yorktown Foundation; SpeakerTBA.

Photos on opposite page courtesy of Alexandria Convention & Visitors Association.

5:00 p.m. 6:30 p.m.

Welcome Reception in the Exhibit Resource Hall
Join us in the exhibit resource hall for snacks, and open bar, and lots of opportunities to network with your colleagues and our exhibitors.
Sponsored by Willis of New York, Inc.

9:30 p.m. - ?
Hospitality Suite
Join us for hors doeuvres, drinks, and great fun and networking. Dont miss this casual opportunity to spend time with colleagues from across the state - everyone is invited and the event is free!
Sponsored by Cinebar Productions, Inc.

*6:30 p.m. - 9:30 p.m.,

A Progressive Celebration and Tour of Historic Alexandria
Alexandria is beyond all comparison the handsomest town in Virginia and indeed is among the nest in the United States. - The Duc de La Rochefoucauld, 1796 Enjoy three centuries of history in three hours! Eat, drink, and experience seven historic sites in one night with historic Old Town Alexandria as your backdrop. Buses will operate in a continuous loop so you can enjoy at your own pace the Alexandria Black History Museum, Lee-Fendall House, The Lyceum: Alexandrias History Museum, Friendship Firehouse, Carlyle House Historic Park, Gadsbys Tavern Museum, and the Stabler-Leadbeater Apothecary Museum. Entertainment and light refreshments will be offered throughout the night.
Fee is $30/member, $40/guest. *Buses depart the conference hotel starting at 6:30 p.m.

Monday, March 17th

Conference registration opens 7:30 a.m. 5:00 p.m.

Concurrent Sessions #3 9:00 a.m. 10:00 a.m.

Copyright Crash Course
Copyright is an important yet misunderstood issue, and following the response of VAMs successful Legal Issues in Museums workshop of 2013, we are incorporating a special session to discuss just this topic into this years conference itinerary. Bring your copyright questions and join us for an illuminating conversation with Walt Lehmann, Managing Partner of Lehmann Strobel PC, which has provided legal and business affairs services to artists and cultural organizations around the world for over 17 years..
Speaker: Walter G. Lehmann, Managing Partner, Lehmann Strobel PC

11:00 a.m. 12:30 p.m.

Is Your Mission on Target?
Does your mission statement reect the current work youre doing and the audiences youre serving? Experts from American Alliance of Museums will present the required elements of an effective and education-focused mission statement based on national standards and discuss some of the risks of not having a strong mission statement in place.
Speakers: Michael H. Henry, Site Administration, Colvin Run Mill Park; Jim Mackay, Director, The Lyceum; Dana Twersky, Assistant Director Accreditation, American Alliance of Museums; Speaker TBA

10:00 a.m. 11:00 a.m.

Coffee Break in the Exhibit Resource Hall

Five Design Ideas Every Museum Professional Should Know

Coming out of a recession, museums, historic sites, and cultural properties have been challenged. But regardless of budget or size, understanding key elements of design and how visitors perceive your space is important to effective operation. This session will talk about ve design ideas for your facility that should be a part of current operations and future planning, and relate them to current trends in museum operations.
Speakers: Steven Blasheld, AIA LEED AP, Senior Associate, Director of Cultural Studio, Glave & Holmes Architecture; Randy Holmes, Senior Principal and President, Glave & Holmes Architecture; Speaker TBA.

Thinking Outside the Acid Free Box: Non-Conventional Storage Solutions

You dont have to have a big budget to care for your collection. Learn from experts in the eld who have created museum storage on the smallest of budgets. The presenters will share images, stories, and ideas for inexpensive storage units, shelving, and containers. Come away learning how to achieve acceptable museum storage standards for your objects using everyday items and a little creativity.
Speakers: Mary LaGue, Registrar, Taubman Museum of Art; Alyson Rhodes- Murphy, Curator of Collections, Henrico County; Jody Ullman, former Collections Manager, Virginia Living Museum; Kimberly Watson, Collections Manager, Longwood Center for the Visual Arts.

The Traditional Guided Tour in the 21st Century House Museum

A guided tour is still an essential part of the historic house museum experience. While some may argue that this is a dated interpretive technique, others nd it a valuable and personal way to learn about history and a historic site. Learn from three museums, of varying size, about their recent innovations to the traditional guided tour that enhance the visitor experience and leave them wanting even more!
Speakers: Gretchen Bulova, Director, Gadsbys Tavern Museum; Lauren Gleason, Site Manager, Stabler-Leadbeater Apothecary Museum; Callie Hawkins, Associate Director for Programs, President Lincolns Cottage; Gary Sandling, V.P. of Visitor Programs and Services, Monticello.

Powerful Partnerships
Rather than compete for the same target audience of social studies teachers, three museums The Fed Experience, Historic Tredegar, and the Virginia War Memorial - created a joint program called the Riverfront Museum Crawl and capitalized on the opportunity to share resources and locations. As a result, they were able to reach a broader audience, not only for the duration of the program but also over the course of the following school year as teachers scheduled eld trips for their students. Learn about their lasting successes and ideas for replicating that success in your museum.
Speakers: Angela Gimby, Economic Education Specialist/Exhibit Specialist, The Fed Experience, Federal Reserve Bank of Richmond; Sean Kane, Education Coordinator, American Civil War Center at Historic Tredegar; Candice Shelton, Education and Visitor Services Director, Virginia War Memorial.

12:30 p.m. 2:00 p.m.

Lunch with the Exhibitors
Join us for lunch served in the exhibit resource hall. Chat with exhibitors while you grab a bite to eat. Well have tables set up nearby for those who wish to meet with an afnity group during this time. Certicate students, well have a special area set up for you to network and chat with each other!

Concurrent Sessions #4 2:00 p.m. 3:30 p.m.

Trends in Philanthropy
Learn from experts with over 30 years of experience in fundraising about what motivates donors to give, plus glean insights on the latest data on volunteerism, recent numbers on online giving, trends on high-net worth giving, and the differences in giving by generation. Attendees will also participate in a Q&A session and hear about the recent Giving USA 2013 data, the nations longestrunning study on philanthropy researched and written by The Lilly Family School on Philanthropy at Indiana University.
Speakers: Charles A. Coulcomb, Chief Administrative Ofcer, Virginia Holocaust Museum; Keith Curtis, Founder & President, The Curtis Group; Wendy McGrady, Vice President, The Curtis Group.

Getting Girl Scouts to Your Museum

Girl Scouts are always looking for things to do; you just need to know how to reach them! Learn how to work with your local council to attract Girl Scout troops, understand the basic Girl Scouting structure, and learn about recent changes in Girl Scout badges and the introduction of Journeys. Youll leave prepared to offer programs Girl Scout troops will be clamoring to sign up for!
Speakers: Tracy Bryan, Site Manager, Virginia House; Brigid Howe, Manager, Program Services Girl Scout Council of the Nations Capital, Michele Longo, Curator of Education, Gadsbys Tavern Museum and Stabler-Leadbeater Apothecary Museum.

Twitter 2.0: Not Your Grandmothers 140 Characters

So your museum is on Twitter, now what? This session will cover how to creatively use your content on this platform, expand your reach through Twitter socials, and learn how to measure and see the power of 140 characters.
Speakers: Erin Blasco, Education Specialist, New Media Department, National Museum of American History; Elissa Frankle, Social Media Strategist /Community Manager, U.S. Holocaust Memorial Museum; Liz Williams, Assistant Director, Gadsbys Tavern Museum.

The Why & How of Strategic Planning or How to Ignore the Bright Shiny Object
Creating and implementing a strategic plan helps an organization identify methods and allocate resources to better carry out its mission, not to mention meet the needs of funders who require that grantees have a strategic plan and are able to carry it out. Participants will benet from learning how to embrace The Plan and get staff and board engaged. The panel discussion will include an overview of strategic planning, the perspective of a major funder, and the experience of a successful (and ongoing) implementation.
Speakers: Laurie Baty, Deputy Director, National Capital Radio and Television Museum; Liz Maurer, Director, Re-Living History; Steve Shwartzman, Senior Museum Program Ofcer, Institute of Museum and Library Services; Speaker TBA.

Dont Close the Door: Understanding & Utilizing the General Facility Report
The General Facility Report (formerly known as Standard Facility Report) is a document that every institution should complete, and not just for lending requirements. The overall best use of the facility report is that all details about an institution are kept in one document. It is an excellent tool to have available if an institution wishes to expand or renovate; it is used by insurance companies to gauge an institution for coverage; and it is used as part of your emergency planning. It is also valuable to help you understand your facilitys physical specications.
Speakers: Darlene A. Bialowski, Principal, Darlene Bialowski Art Services, LLC; Wendy Jessup, President & Conservator, Wendy Jessup & Associates.; Jeff Minett, Senior Vice President, Huntington T. Block Insurance Agency, Inc.; Speaker TBA.

3:30 p.m. 4:00 p.m.

Coffee Break in the Exhibit Resource Hall

Concurrent Sessions #5 4:00 p.m. 5:30 p.m.

The Keys to Unlocking Doors of Major Donors
Do major donors seem unreachable? Museum and philanthropy experts share their keys to success in reaching major donors based on the N.C. Museum of Natural Sciences two major campaigns and annual campaign experience. Learn the steps to build a major donor program and get motivated with interesting visuals, useful guidance, and take-home examples you can put to use to reach and excite potential donors. Enthusiasm, knowledge and dedication combine to bring about results in this engaging session as well as in your own museums philanthropic endeavors.
Speakers: Allan Burrows, President, Capital Development Services; Dr. Betsy Bennett, Director (Retired), N.C. Museum of Natural Sciences; Speaker TBA.

Staff Development: How to Train without Lecturing

Learn how to create and facilitate training sessions for your museum educators, volunteers, colleagues, and yourself -with limited resources! Find out how four different institutions, instead of lecturing, use hands-on activities, active discussions, writing exercises, mentors, and eld trips to other museums as training tools. Then, during a facilitated discussion, attendees will be encouraged to share their approaches to and ideas for interactive trainings with their own staff.
Speakers: Samantha Dorsey, Curator, City of Bowie Museums; Lara Marks Finder, School & Youth Groups Coordinator, National Building Museum; Liz Lloyd, Manager of Interpretive Resources and Educator Programs, Corcoran Gallery of Art; Anne Taylor, Director of Interpretation, Corcoran Gallery of Art; Allison Titman, Assistant Director and Curator, Hammond-Harwood House.

Condition Reporting Basics

A who, what, why and how session on creating condition reports for collections, from the basics of condition reporting to discussing real-life situations and the role a good or not-so-good report can play. Panelists will have expertise on objects from textiles and paper to furniture and weapons.
Speakers: Rachel Conley, Collections Management Specialist, The Mariners Museum; Molly Grimsley, Exhibits Registrar, National Portrait Gallery; Rebecca Rose, Registrar, Virginia Historical Society.

Meeting Your Museums Public Relations Goals through VAMs Top 10 Endangered Artifacts Program
Learn about how VAMs wildly popular Virginias Top 10 Endangered Artifacts program can bolster the publics awareness of and interest in your institution. Museums that have nominated to VAMs Top 10 program have consistently reported that participation has opened new doors with the media, the visiting public, and even with potential donors and volunteers. Hear from sites that have successfully leveraged their participation (or Top 10 honor) to gain media coverage, launch research, and raise funds to support their artifacts conservation.
Speakers: Christina E. Newton, Assistant Director, Virginia Association of Museums; Margaret Smith, Director, Kluge-Ruhe Aboriginal Art Collection of UVA; Heather Widener, Communications Director, Virginia Association of Museums; Sarah Whiting, Executive Director, St. Johns Church Foundation

How and Where Do We Educate: The Scope & Strategies of Museum Educators
Museum educators wear different hats, drawing on different methods and approaches, and have to adjust their programs and practice to diverse audiences and institutional capacities. Panelists from Monticello, American Shakespeare Center, and the Rockbridge Historical Society will compare and contrast their experiences in institutions of different scope and mission. Participants will discuss and learn how these parallel but distinctive programs and toolkits can be used to reach audiences from traditional school group to tourists.
Speakers: Sarah Enloe, Director of Education, The American Shakespeare Center; Linnea Grim, Hunter J. Smith Director of Education and Visitor Services, Monticello; Eric Wilson, Executive Director, Rockbridge Historical Society.

5:30 p.m. 7:00 p.m.

Evening Reception in the Exhibit Resource Hall
Join us in the exhibit resource hall for snacks, and open bar, and lots of opportunities to network with your colleagues and our exhibitors.

6:45 p.m.
Silent Auction Closes
Last call for bids at 6:30pm.

*7:00 p.m. - 10:00 p.m.

An Evening at George Washingtons Mount Vernon
No estate in United America is more pleasantly situated than this - George Washington, December 12, 1793 This rare evening at the most visited historic home in America begins with a sneak preview of the newly opened Fred W. Smith National Library for the Study of George Washington. Following a successful capital campaign of over $106 million, this state-of-the-art facility will safeguard original Washington books and manuscripts and serve as a center for scholarly research, leadership training, and educational outreach. During a heavy hors doeuvre reception in the lobby of the Donald W. Reynolds Museum and Education Center, exclusive access to Mount Vernons 23 galleries and theaters will be provided. To end the evening, private tours of Washingtons beloved Mansion will be offered followed by a memorable toast on the East Lawn overlooking the scenic Potomac River.
Fee is $30/member, $40/guest. *Buses depart the conference hotel starting at 7:00 p.m. (the last bus departs at 7:45)

Bottom two photos courtesy of Alexandria Convention & Visitors Association.

Tuesday, March 18th

7:30 a.m.
Circuit Walk
Meet in the hotel lobby.

9:00 a.m
Keynote Presentation: The FBI Art Squad: On the Case
Keynote Speaker: Greg Horner, FBI Art Squad

$20 donation to VAMs Circuit Riders is the registration fee to walk, or sign up as a sleepwalker and donate $30! The walk is a shineonly event. Donations will not be refunded in the case of rain. Energize your day with a fun, early morning walk with VAM colleagues all while supporting VAMs Circuit Riders program that provides a mini-collections assessment to small and mid-sized museums. Each Circuit Rider visit costs $500, so whether you stay in bed and support the program at the $30 level or register to walk for $20, your donation will help us keep our successful program thriving and serving collecting institutions throughout Virginia and Washington, DC.

Gregg S. Horner has been a Special Agent with the FBI since 1995. Since becoming a member of the FBI Art Crime Team, Special Agent Horner has worked with the Government of Bolivia to repatriate Colonial Cuscovian Ecclesiastical paintings; the Durham, England Constabulary to recover and repatriate a rst printing of a Shakespeare First Folio stolen from the University of Durham, Cosin Library; the Mesa, Arizona Police Department in the recovery and return of a stolen early printing of the Book of Mormon; and worked in concert with the OSS (Ofce of Strategic Services) Society to recover and return uniforms and artifacts stolen from the family of General William Wild Bill Donovan, a Congressional Medal of Honor recipient who is considered by many to be the founding father of todays CIA. He has also advised museums in security and collections stewardship matters. The keynote will be followed by our business meeting, certicate graduation, and an update from American Alliance of Museums.

10:30 a.m. 11:00 a.m.

Coffee Break
Sponsored by Dorfman Museum Figures

Circuit Walk

Concurrent Sessions #6 11:00 a.m. 12:30 p.m.

Advocacy: You Are the Voice of Your Museum!
You are the best person to promote and advocate for your museums funding and needs. Attend this special opportunity to learn tips and strategies for effective advocacy directly from local, state, and federal elected ofcials, including a member of the Virginia House of Delegates and a staffer to a Member of Congress. The session will be informative, fun, and motivating.
Speakers: Gretchen Bulova, Director, Gadsbys Tavern Museum; Delegate David Bulova, Member of the Virginia House of Delegates (37th District); Staff member, Congressman Jim Moran, 8th Congressional District Alexandria; Speaker TBA

To Catch a Thief: Cultural Property Loss and Museums

The theft of major artwork displayed in museums is not only publicized in the media but at times glamorized, but in reality, the effects to institutions can be profound. While the loss of artwork is thankfully rare, no institution that maintains a collection is immune to theft or the aftermath of such an event. Join colleagues from The Mariners Museum, the Preservation Society of Fells Point, and the Federal Bureau of Investigation who will discuss their experiences with theft, both internal and external, the lessons learned, and tips to prevent such loss.
Speakers: Gregg Horner, Special Agent, FBI Washington Field Ofce (also our conference keynote speaker); Heather Kajic, Chief of Collections Management, U.S. Holocaust Memorial; Ellen Von Karjan, Director, Preservation Society of Fells Point; Jeanne Willoz-Egnor, Director of Collections Management & Curator of Scientic Instruments, The Mariners Museum.

Teach Your Curators Well: Museum Studies Programs in Virginia, Today and Tomorrow
In Virginia and the rest of the nation, the last 30 years have seen huge growth in the number of higher education degrees related to museum work. Whether called applied history, historic preservation, museum studies, or something else, these programs have introduced a large number of highly-trained graduates into a job market that is often static at best. This session will discuss the current status and future possibilities of museum studies with panelists from three Virginia schools.
Speakers: Patricia Hobbs, Associate Director of University Collections, Reeves Center at Washington and Lee University; Margaret Lindauer, Associate Professor, Interim Department Chair & Museum Studies Coordinator, Virginia Commonwealth University; Barbara Rothermel, PhD, Director, Daura Gallery at Lynchburg College; Cristina Turdean, Assistant Professor of Historic Preservation, University of Mary Washington.

Opening Doors & Reaching Outside Walls

As school eld trip budgets continue to be cut, cultural institutions need to be creative about fullling their missions of education and outreach. Learn from The Mariners Museum, Virginia Historical Society, and Virginia Public Media Station WHRO about ways theyve moved beyond the traditional walls and into classrooms across Virginia (and the nation) through award-winning technological programs that meet the needs of teachers as well as state and national standards.
Speakers: Brian Callahan, Education Ofcer, WHRO; Evan Liddiard, Jr., Senior Education Specialist, Virginia Historical Society; Anne Marie Millar, Director of Education, The Mariners Museum.

Making Your Research Come to Life!

Curious about how to jazz up your programs? Leave the conference with inspiring ideas that go beyond the every-day. Hear from researcher and musician, Gregg Kimball, as he and archivist Jean Langford, share fascinating stories about their work to bring life to the songs and history of Hopewell, Virginias once famous Tubize Royal Hawaiian Orchestra, while Re-enactor, Dennis Farmer, shares how his research in to John Smith has helped him bring his character to life. The session will not only feature performances that will leave you with your toes tapping, but also teach you the practical path to nding a person, place, or thing from your area and turn it into a lively and educational presentation! Speakers: Dennis Farmer, Assistant Librarian, Appomattox Regional Library
System; Dr. Greg Kimball, Director of Public Services and Outreach, Library of Virginia; Jean Langford, Archivist & Assistant Librarian, Appomattox Regional Library System

12:30 p.m. Conference concludes Post-Conference Opportunities 12:30 p.m.- 4:30 p.m.
Historic Washington, D.C. Estates Tour
Optional Tour: $30/person (bus transportation and boxed lunch en route included). Buses depart from the hotel at 12:30. Join your peers for a curatorial-guided tour of three of Washingtons most historic estatesAnderson House, Dumbarton House, and Tudor Place. Explore the collections of these architectural gems, which encompass something for all history-lovers: the building of the new nation, the War of 1812, the Civil War, and the grandeur of the Gilded Age. End your conference attendance with a complimentary glass of wine with your colleagues in the intimate gardens at Dumbarton House and return to work refreshed and revitalized Wednesday morning!

1:00 p.m. 4:00 p.m.

Blair Inc. -- Producer of Custom Exhibits and Environments
Optional Tour: Free. Registration required. Stop by on your way out of town! Conveniently located off I-95 South just outside the Beltway at 7001 Loisdale Road, Springeld VA 22150. More information at www.blairinc.com. Tour Blairs full-service fabrication and graphics facility and learn rst-hand how custom exhibits are produced. Refreshments provided. Shuttle service available from host hotel.

1:00 p.m. - 4:00 p.m.

George Washingtons Distillery & Gristmill
Optional Tour: Free. Transportation is on your own stop in on your way home! After nearly a 200-year hiatus and a multi-million dollar reconstruction, George Washingtons Distillery & Gristmill are back in businessproducing grain products powered by a 16-foot waterwheel and the same rye whiskey that made the Founding Father the nations most successful whiskey producer in the years after his presidency. Located at the original site with cutting-edge 18th-century technology, explore what made Washington our entrepreneur-in-chief!

Be sure to make your hotel reservations at the Hilton Mark Center!

Room block cut-off date: February 13, 2014. Room Rate: $145, single or double To make reservations, call 703-845-1010 or 1-800-hiltons and mention the VAM block. Please note that there is a parking fee for this hotel of $10 a day (self- parking), so be sure to incorporate that into your budgeting.

Registration Form
NAME TITLE INSTITUTION ADDRESS CITY, STATE ZIP PHONE FAX E-MAIL EMERGENCY CONTACT DAY PHONE NIGHT PHONE
*Please include a copy of your Student ID; student membership is intended for full time students

Membership MY INSTITUTION IS A MEMBER INSTITUTION NAME I AM A INDIVIDUAL, PATRON, STAFF, FACULTY, STUDENT MEMBER I WOULD LIKE TO JOIN OR RENEW Join VAM and take advantage of member discounts today! PATRON INDIVIDUAL $115.00 $45.00 $30.00

STAFF (OF VAM MEMBER INSTITUTION)

FACULTY (TEACHER/PROFESSOR) $30.00 STUDENT* $25.00

CONFERENCE REGISTRATION
Register by February 13, 2014 to take advantage of early bird savings! Please check all appropriate boxes for the conference and the events you plan to attend.
Early Bird Discount Before February 13 FULL CONFERENCE - NON-MEMBER FULL CONFERENCE - VAM MEMBER FULL CONFERENCE - SPECIAL RATE CATEGORY SPEAKER COMMITTEE MEMBER PATRON MEMBER $200.00 $225.00 $300.00 $250.00 $225.00 Regular Rate After February 13 $325.00 $275.00 $250.00

FULL CONFERENCE - STUDENT

VAM Member Institutions sending 3+ representatives receive substantial discounts. Please complete a registration form for each person and fax, mail, email. MULTIPLE REGISTRATION RATE FOR 3+ REPRESENTATIVES SINGLE DAY REGISTRATION $225.00 $250.00 $175.00 $200.00

ATTENDING SUNDAY MONDAY TUESDAY

CONFERENCE GUEST PASS $150.00 $150.00 If you are planning to bring someone with you to the conference, consider purchasing a Conference Guest Pass that allows your non-museum professional guest to attend all 4 coffee breaks, 2 Exhibit Hall Receptions (includes food and drink), and 1 Lunch. Evening events and tours are additional. NAME OF GUEST

TOURS, EVENING EVENTS, AND MEALS

Pre-registration and Tickets are required for all of the following events:

SATURDAY, MARCH 15
HISTORIC HOUSE SYMPOSIUM AT GUNSTON HALL OCCUPIED ALEXANDRIA BUS & GUIDED TOUR REGISTER AT: www.dchousemuseums.org $30 x $50 x = =

SCHOLARSHIP FUNDRAISER RECEPTION AT DEA MUSEUM

SUNDAY, MARCH 16
WAR OF 1812 GUIDED BIKE TOUR *BYOBIKE OR $16 BIKE RENTAL ON-SITE $0 x = = = = LEADERSHIP PROGRAM $45 x A PROGRESSIVE CELEBRATION & TOUR OF HISTORIC ALEXANDRIA $30 x

GUEST TICKET $40 x NAME OF GUEST: PLEASE CHECK IF YOU PLAN TO USE BUS TRANSPORTATION

MONDAY, MARCH 11
AN EVENING AT GEORGE WASHINGTONS MOUNT VERNON $30 x = = GUEST TICKET $40 x NAME OF GUEST: PLEASE CHECK IF YOU PLAN TO USE BUS TRANSPORTATION

TUESDAY, MARCH 12
CIRCUIT WALK 3K FUNDRAISER $20 x CIRCUIT WALK SLEEP WALKER $30 x HISTORIC WASHINGTON, DC ESTATES TOUR GEORGE WASHINGTONS DISTILLERY & GRISTMILL TOUR OF BLAIR, INC. FABRICATION AND GRAPHICS FACILITY $30 x $0 x $0 x = = = = =

PLEASE INDICATE DIETARY PREFERENCE: VEGETARIAN NO DAIRY VEGAN OTHER: (KOSHER, ALLERGY)_________ NO

IS THIS YOUR FIRST VAM CONFERENCE?

YES

IF YOU ARE NEW TO VAM OR THE CONFERENCE, SIGN UP TO BE PAIRED WITH A LONG-TIME VAM MEMBER WHO CAN SHOW YOU THE ROPES. YES, ID LIKE TO BE PARTNERED WITH A VAM VET

RESUME REVIEW VAM OFFERS ONE-ON-ONE CONFIDENTIAL RESUME REVIEWS. CHECK HERE TO BE PAIRED WITH A REVIEWER DURING THE CONFERENCE. ID LIKE TO HAVE MY RESUME REVIEWED. FOCUS AREA:

SEND-A-COLLEAGUE SCHOLARSHIP FUND DONATION VAM OFFERS SCHOLARSHIPS TO MEMBERS IN NEED. PLEASE HELP US TO SEND A DESERVING COLLEAGUE TO THE CONFERENCE! I WOULD LIKE TO DONATE 10.00 15.00 25.00 OTHER__________

CANCELLATION DEADLINE: February 18, 2014 CANCELLATION POLICY: Only refund requests for cancellations received in writing and postmarked by this date will be considered.Refunds will be processed after the conference. A $75.00 processing fee will be deducted. VAM pays upfront costs for each registrant. If you cancel after this deadline and have a balance due, you will be responsible for that balance.

PAYMENT INFORMATION REGISTRATION FEE: $ EVENT FEE: GUEST FEE: DONATION: MEMBERSHIP: $ $ $ $

TOTAL: $

PAYMENT METHOD CHECK OR MONEY ORDER ENCLOSED, PAYABLE TO VIRGINIA ASSOCIATION OF MUSEUMS CREDIT CARD # EXP. DATE CVC CODE

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Thank You
We thank all of our conference sponsors:

Cinebar Productions, Inc. CrowdTorch by Cvent, Inc. Dorfman Museum Figures Glav & Holmes Architecture HealyKohler Design Hollinger Metal Edge

Markel Artworks The Design Minds, Inc. Willis of New York, Inc. Blair, Inc Color-Ad, Inc. International Spy Museum

RELEASES VAM Staff will be taking photographs throughout the conference and reserves the right to use them for online and print promotional purposes. If you do NOT want your image used in this manner, please check this box. VAM publishes a list of conference attendees. If you wish to NOT be included and wish to opt out of this publication, please check this box.

Cover and brochure designed by: The Design Minds, Inc.

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