Stephanie Borja 1 12/11/13 Water Blogged? More Like Water Boggled My occupation over the last t o years as o!!

icially a retail sales

consultant !or "#$#% &utting aside the cell phones' the ta(lets and outrageously overpriced accessories' ) interact ith a as (lessed ith the opportunity to

ide variety o! people% *n a particularly (usy day ) assisted a ay in a rough

gentle+an

ho had a (usiness na+ed Alkavida , hich (y the

Spanish to -nglish translation is alka.li!e/a very clever play on alkaline0% 1or the sake o! polite conversation ) asked hi+ a(out% What ) asn3t e2pecting hat e2actly his (usiness as all

as a hal! hour lecture on ho

this 4special5 as instantly ater%

ater allegedly could cure any and all illness 6 even cancer% ) skeptical' (ut naturally )

as intrigued and investigated this alkaline

)llustration 1 .. 7ealing &o er o! 8angen &resenting a vague (ut pro+ising advertise+ent (y 8angen ater' a

leading co+pany in the sale o! ho+e !iltration syste+s designed to +ake this alkaline ater...right in your o n ho+e9 :o ) call this an advertise+ent

(ecause the person/or persons/ ho +ade this illustration is trying to sell you on the idea that (y changing your ater then you ill +ost de!initely

Stephanie Borja 2 12/11/13 change your li!e9 #ake a look at the tall glass (eing !illed to the (ri+ and in!ested ith air (u((les' the overly pictures;ue and per!ect ater!all in the

distant (ackground' and the lush greenery around and a(ove the rest o! the illustration% #his illustration as +ade to target a speci!ic group o! people/ illing to at least

those that !ind the+selves desperate to (e healthy and are try the latest trend to achieve it% So let +e start ith that cup o!

ater% <oesn3t it just +ake you thirsty? do ) kno it3s going to (e cool

)t3s a tall glass o! cool re!reshing

ater% 7o

and re!reshing? ) don3t% So+e part o! +y (rain just registers that the clarity o! the ater' the overa(undance o! air (u((les and the gentle strea+ at the ater and that a glass o! it right no

top all +ean that it +ust (e very good

ould (e pheno+enal% "ll o! these s+all details add up to +ake +e/the audience !or the ti+e (eing/think that ) should at least try this +ean' look at ho ater9 )

inviting it is and its on paper' it3s not even in real li!e

here ) can hold the cup9 Secondly' let +e touch on the landscape that encapsulates the entire illustration% ) depicted ish the illustration included the location o! the a+a=ingly

ater!all9 :ot (ecause ) dou(t that it really e2ists' (ut does it really as it s+artly edited via &hoto Shop? #he

look that per!ect in real li!e? *r hite

ater spilling over the side o! the cli!! looks +ore like strea+s o! light

and all the trees' (ushes and other ise green surrounding it is just the de!inition o! luscious li!e% <o you kno (eauti!ully? Why the hy the !orest is gro ing so

ater rushing do n the cli!! and around is so crisp and

Stephanie Borja 3 12/11/13 hite? ) do9 )t +ust (e this sa+e put the ater9 )t has to (e9 Why else ould they

ater and this scene side (y side? >ou kno ater in this area ith this special

hat' ) (et they ater (eing advertised ater +ust (e ho ater' ) as a(le hat this

replaced all the and that3s

hy it looks like a scene !ro+ a !airytale9 #his

nature intended !or

ater to (e% *nce again' +ay(e ) should try this

a+ !eeling rather parched% )! this little stretch o! !orest so+e here to (e so vi(rant and e2ert so +uch vitality then ) can only i+agine ater ill do !or +e% :o

lastly' it3s pro(a(ly the !irst thing that caught your attention (ut ant to talk a(out' the te2t% 4?hange your ater ?hange

it3s the last thing )

your li!e95 Well there you have it !olks' plain and si+ple% <o you need a change in your li!e? "nd not the 4)3+ (ored o! +y hair color' ) need a change5 type o! change' no ) +ean a real change% So then change is it? Let3s read on together and see i! hat type o!

e can !ind out% 4&eople ater%5

every here are discovering the a+a=ing (ene!its o! 8angen @eally? &eople every here? Well

hy have ) not heard o! it (e!ore no 9 ) ater% "nd

+ust (e (ehind on the trends' you kno ' drinking last season3s

then not only are they enjoying it/or so it see+s/(ut they3re gaining so+e unsaid (ene!its !ro+ it' not that the advertise+ent cares to ela(orate on that% Apon so+e !urther digging and research' ) ca+e across 4-nagicB "ccepta(le ?lai+s5' a &<1 !ile availa(le !or do nload o!! o! -nagic3s ho+e e(site% -nagic is the o ner and operator o! the 8angen Water (rand% #he

Stephanie Borja E 12/11/13 supposed (ene!its o! the 8angen alkaline ater are outlined and each o!

the+ alludes to 4tests5' 4preli+inary studies5' and 4scienti!ically recogni=ed (ene!its5 to support their clai+s ,-nagic 20% #hese (ene!its sound very good on paper (ut their entire &<1 and their argu+ent is invalid (ecause no real proo! is presented% #here is no +ention o! individuals or groups conducting real studies and their !indings% -nagic is just +aking e+pty clai+s% 1urther+ore' 8atherine Ceratsky' an American Dietetic Association certi!ied dietician and nutritionist' openly states in 4:utrition and 7ealthy -ating5 that !urther studies are still necessary in order to truly deter+ine alkaline hether or not ater is

ater is (ene!icial and until those studies are done' 4plain

(est5 ,Ceratsky0% #he &<13s and the illustration3s only ai+ is to convince its readers to (uy 8angen ater% idespread +arketing at its (est% )t pulls you

#his is audience targeted' in ith the tall glass o!

ater and the pretty landscape/it3s only +issing re!erences

!a n drinking the +agic eli2ir o!! to the side/then +akes shallo to hat the product +ay or +ay not do

ithout giving i+plicit state+ents'

just enough to get you to (ite% What really gets under +y skin is that this type o! thing can (e !ound any here% Do ahead and Doogle "lkaline ?ountless e(sites ill co+e up pro+ising that this ater ater%

ill cure illnesses% ant

)t3s the secret all the doctors and (ig phar+aceutical co+panies don3t you to kno individual a(out% )t literally +akes +y sto+ach turn to think o! an

ho +ust (e at the end o! their rope' so desperate to (e healthy

that an advertise+ent like this is targeting the+ !or the sale o! a product% )

Stephanie Borja F 12/11/13 think ) can speak !or +any in saying that one person in the course o! our lives li!e threatening illness% ) re+e+(er alternative treat+ents' +eeting e all kno or have kno n at least ith a severe or

ho have had a (attle hat that ti+e

as like' looking !or anting/no' eak and

ith countless doctors'

needing/a cure% #his illustration preys on the desperate'

vulnera(le% )t targets the illness stricken and the health conscious (y appealing to you invest+ent in anting to (e healthy% So ) encourage you' hat any and all

+y !riends' to al ays look into real concrete evidence o! products can and cannot do%

Stephanie Borja L 12/11/13 Bi(liography -nagic% Enagic Kangen Water The Benefits% -nagicB AS"' 2G11% &<1% 8angen Water!all "dvertise+ent )llustration% n%d% 8angen 7ealing &o er% httpH//oveeta%co+/ho+e/pro!ileho+e/EI1JF3/EK3% *nline% 2 Septe+(er 2G13% Ceratsky' 8atherine% 4:utrition and 7ealthy -ating5 Mayo Clinic. :%p%' 2G Mar% 2G12% We(% F <ec% 2G13%