Nepalese Film Industries: Prospects and Challenges Last Nepali movie, I had seen was Loot around one

year back made by young director Mr. Nischal Basnet and found impressive in terms of presentation, storyline and used of technological advancement. In the mean time, I have been seen more than five hindi movies, however telling so am not a person as an individual to discriminate Nepali movies compared to Bollywood hugely invested movies. Nepali film industry is struggling for quality cinema. Nepali film has very important role in social and economic aspects. Breathtaking sceneries, cultural diversities within the country add up tremendous opportunities in this sector and financing on Nepali film industries will be the wise decision in the future. However, there should be quality movies, effective marketing strategy and targeted audience will be broad. We can see the young promising talents growing in this industry. We know Artists are ornament of nation .The cinema is one of the medium to represent their cultural diversity around the globe however Nepal does not have a very long film history, but the industry has its own place in the cultural heritage of the country. Most Nepali films are inspired by Indian movie industry and use Bollywood-style songs and narrative, and are shot on 16millimeter film. Kathmandu is the center of the Nepali-language film industry, also known as Kollywood within Nepal. People think that older movies used be better than of recent one due to its originality, presentation of story in simple way that everyone can relate to. They think the new movies have fallen from its standard. It has no storyline, boring, copy of some Indian movies etc. Filmmaking started in Nepal around 1962. The state made three propaganda films between 1964 and 1971 and later formed Royal Nepal Film Corporation (RNFC) in 1974. RNFC made some films, developed some infrastructures and manpower. Even though some of the films made by RNFC became hits, it could not do much to develop the sector. One film Maitighar was made as early as around 1966 by private firm. But no other followed it. The success of these films opened up avenue for private parties to enter into film making as industrial endeavor. It took about 16 years for the private sector to come up with another film Juni after Maitighar. Unfortunately this proved a failure. Filmmaking was still a risky business and the government regulated it quite strictly.

During the 80s, Nepali Film industries was blooming, some relatively more creative films were made and they became successful too and era is called golden era of Nepali film industry. Thus, filmmaking started to appear a little more viable profession and the number of productions increased a bit. After the introduction of private compani es in the Nepali film industry, the time came when more films were being made and they were much more accepted by Nepali audiences. Films such as Samjhana, Kusume Rumal, Lahure, Kanchi, Basudev, Saino and Koseli, which were released between 1984 and 1993, were very popular. Whereby in the 90s there was civil war and regarded to be the conflict era. Most of the movies were produced during this era despite of all the conflicts Nepali movie quality was degrading due to low budgeted film. Film Development Board established on 30th June, 2000 by the government to strengthen all aspects of the industry. And more than 50 year for establishment of the Film Development Board. Within this period Nepali film industry have gone through various changes and situations. However, at present we are still striving for a quality movie no wonder the producers arent tired of the making the traditional valued with outdated scripts and degraded professionals. By 2006, with Maoists coming into mainstream politics, the Nepali film industry started to develop again. Now, more and more films are being made and released. The production companies and those in the industry are enthusiastic about the countrys new situation. Also the quality of the films being produced is improving, however, in comparison to Bollywood, it still lags far behind and the competition is tuff with maximum youths preferring Bollywood and Hollywood to Kollyhood. New generation movie makers however, have come up to make sensible cinema with entertainment rather than Bollywood inspired socio-actions. Kagbeni, Sano Sansar, Mero Euta Sathi Chha, and Loot etc are some of the examples of quality cinema in terms of presentation, performance, story and technical superiority. With the success of Loot, film-makers and investors alike are waking up to the potential of Nepali movies. Of the whole Nepali population, only 4-5 percent actually goes to theaters to watch movies, informed Narayan Puri who is established Nepali Film maker also the CEO for Himalaya Television Network. Thus, we have seen better future, if we were able to lure more audience making good quality Nepali Cinema. Nepalese mainstream movie only focus on rural

community audience. If they are focused to grab audience of urban, sub-urban and oversee definitely there is a growth in the industry. Nepali Movies should be given a multiplex platform to release through QFX or Big Movies like other Bollywood movies do. Furthermore, Nepali firm marker should focus on technologic advancement & used of latest technology to making movies. The Nepali cinema still has not been able to come far away from where it started, in terms of the storyline which is one of the major challenges faced by industries to breaking the ground and taking the risk. However, keeping in mind the interest and choices of younger crowds and to attract their attention and interest towards the industry some new generation directors have been experimenting with the story of the movie. And, also the involvement of the skilled and professional actors, directors and the crew in the film has resulted in the improvement in the quality and the story of the films. We could say that, at present, the Nepali Cinema is catering to both kinds of its audience old and new. Movies should be based on the storyline not on actor or actress. We have found that even though the story does not require the actor/ actress, they are kept for the publicity purpose. Movies which are made is exact carbon copy of Indian movies, it is such that every dialogue, songs, action scenes replicate the same sense. There is no originality in movie made. Songs and dance just kept luring the audience not as the story demands it. In Present Scenario, movies that are made have new story line with new concepts and fresh storyline where songs and dance add up to the story, making it significant to relate. Such as in a movie Sanso Sansar, Kohi mero, Acharaya, Masan, Loot etc. In addition, the challenge Nepali movies industries facing is lack of skilled professional human recourses, there should be more Acting Training Institution like Oscar Film Institute, which was successful in receiving International Film Award for making quality movie. Actor/Actress should be realistic in their performance like Maha Jodi Madan Krishna Shrestha, Haribansha Acharya and Santosh Pant, Mithila Sharma. Audience should be captivated by their performance. Movies should be made for the audience recognizing their class. It should be able to bring all type of audiences to the movie theater in one roof i.e. child, young, old.

As a business student, I have seen remarkable opportunity in the field of Nepali Film Industries, if we do some market research regarding audience choice. The movie will be the greatest hit and we could contribute huge revenue to government through this industry. However, lack of infrastructure like multiplex Cinema hall, unable to use of latest technology due to unavailability of skilled professional and political instability are major challenges faced by Nepali movies industries. Citations /References: 1. Samridhhi Rai, Has Nepal's film industry come of age? www.thehimalayantimes.com 2. http://www.moviesansar.com 3. http://www.nfpa.org.np/ 4. http://www.film.gov.np/