Nashville Institutional Sales Seminar September 4, 5, 6, 2013 Agenda

Meeting Sites: Marriott Union Station Hotel Autograph Collection 1001 Broadway Nashville, TN 37203

Belmont University School of Music 1900 Belmont Blvd. Nashville, TN 37212

Schermerhorn Symphony Center Nashville Symphony Orchestra One Symphony Place Nashville, TN 37201

Meeting Coordinators Sally Coveleskie National Director, Institutional Sales 718-204-3118 scoveleskie@steinway.com

Logan Thomson Institutional Sales Business Manager 718-267-3297 lthomson@steinway.com

Steinway Staff: John Patton, President, Boston and Essex Operations Jim Hoover, Director of Sales Training Glen Gough, Corporate Sales Manager Tommy Edds, District Manager, Southwest Territories Dan Onnen, District Manager, Mid-west Territories Tim Stephenson, Institutional Sales Manager, Western Regions Kent Webb, Manager of Technical Training Guest Presenters: From West Chester University of Pennsylvania: Dr. Timothy Blair, Dean, College of Visual & Performing Arts From Belmont University: Dr. Cynthia Curtis, Dean of the College of Visual & Performing Arts Dr. Daniel Landes, Professor Music in Piano and Coordinator of Keyboard Studies Members of the Belmont University Piano Faculty

Seminar Attendees:
Amro Music Broussard's Pianos Fields Pianos Hall Piano Company M. Steinert & Sons Pianos Bolduc Reifsnyder's Saied Music Schmitt Music Company Schmitt Music Company Steinway Hall Dallas Steinway Piano Gallery Atlanta Steinway Piano Gallery Chicago Steinway Piano Gallery Detroit Steinway Piano Gallery Los Angeles Steinway Piano Gallery Nashville Steinway Piano Gallery Pittsburgh Memphis, TN Mobile, AL Santa Ana, CA Metarie, LA Boston, MA Montreal, Quebec Lancaster, PA Tulsa, OK Minneapolis, MN Denver, CO Dallas, TX Atlanta, GA Chicago, IL Detroit, MI Los Angeles, CA Nashville, TN Pittsburgh, PA Robert Klingbeil Christy Broussard Michelle Goldman Steve Kinchen Brendan Murphy Jeremy Moccia Andre Bolduc Michelle Lord Jim Strite Kim Koch Wayne Reinhardt Tom Wennblom Barry Damerell Bryan Elmore Ike Van Meter Mary Ann Covone Tim Hoy Wilbur Miller Tim Stephenson Bill Metcalfe Brandon Herrenbruck Greg Roscoe Linda Roscoe Patty Neeper Seromi Park Susan Lutz Alex Thomson Ken Saliba Janet Adams Laird Neil Weston Rosa Hudson Catherine Good Brulport Buddy Shirk Jonathan Hunt Chuck Gorling Ron Koyanagi Kirk Davis Kevin Cranley Seth Parshall

Steinway Piano Gallery - San Francisco Steinway Piano Gallery St. Louis/Springfield Steinway Piano Gallery Toronto Steinway Piano Gallery - Washington, D.C.

San Francisco, CA St. Louis, MO Toronto, Ontario Washington, D.C.

Steinway Piano Gallery Cleveland Summitt Pianos The Music Gallery Tom Lee Music West Music Company Willis Music

Richmond, VA Cleveland, OH Chattanooga, TN Tampa, FL Vancouver, British Columbia Coralville, IA Cincinnati, OH

Sales Teams:
GROUP 1 Jim Hoover Bryan Elmore Catherine Good-Brulport Jeremy Moccia Brendan Murphy Patty Neeper Greg Roscoe Linda Roscoe Jim Strite GROUP 2 Glen Gough Mary Ann Covone Rosa Hudson Janet Laird Susan Lutz Ken Saliba Logan Thomson Ike Van Meter Neil Weston GROUP 3 Tommy Edds Christy Broussard Brandon Herrenbruck Jonathan Hunt Steve Kinchen Robert Klingbeil Kim Koch Bill Metcalfe Buddy Shirk GROUP 4 Dan Onnen Kevin Cranley Barry Damerell Kirk Davis Tim Hoy Wilbur Miller Seth Parshall John Patton Wayne Reinhardt Tom Wennblom GROUP 5 Tim Stephenson Andre Bolduc Michelle Goldman Chuck Gorling Ron Koyanagi Michelle Lord Seromi Park Alex Thomson Kent Webb

SEMINAR AGENDA

Wednesday, September 4, 2013 Marriott Union Station Hotel - The McKinley Room 3:00 4:15 Welcome and Introductory Remarks The All-Steinway School 4:15 4:30 Break 4:30 5:30 All-Steinway School Scavenger Hunt 6:00 Dinner Marriott Union Station Hotel Majors Dining Room

Sally Coveleskie

Thursday, September 5 Marriott Union Station Hotel McKinley Room 8:30 9:30 9:45 Institutional Sales - Current Trends and Best Practices Break Best usage of the Steinway CRM Part 1 Glen Gough Timothy Stephenson Sally Coveleskie

10:45 Break 11:00 Best usage of the Steinway CRM Part 2 12:00 LUNCH - Majors Dining Room 1:00 A Deans Point of View Dr. Timothy Blair Putting your best foot forward as a Steinway Dealer Come prepared to Ask the Dean your tough questions Break Your personal strategy for Institutional Sales Case study: University of Tennessee Knoxville Steinways Institutional Service Programs Keys to Finding Funds Sessions adjourn Dinner Buffet - Majors Dining Room Bus departs for the Schermerhorn Symphony Center Nashville Symphony Orchestra: Russian Spectacular Prokofiev Piano Concerto #3 with Joyce Yang, Steinway Artist Sally Coveleskie & Co.

2:15 2:30

3:15 4:00 4:30 5:00 6:00 7:00

Kent Webb Sally Coveleskie

Friday, September 6, 2013 Marriott Union Station Hotel The McKinley Room 8:30 Steinway & Sons Team Presentations: Team Hoover Team Stephenson Team Gough Break

10:00

10: 15 Team Onnen Team Edds 11:15 12:00 Lunch Bus departs to Belmont University. Remarks by Dean Cynthia Curtis, Dr. Daniel Landes and Belmont Piano Faculty, Campus Tour Meeting adjourns.

2:00

Bus leaves Belmont University, stops at the Nashville Airport and returns to the Marriott Union Station Hotel